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00:00Previously on The Apprentice...
00:03Good morning.
00:04Wow!
00:05We're going to design a virtual reality game.
00:08..Sofiane played boss...
00:10Dylan and Alana, you go and create the game,
00:12and me and Granny will go and work on the branding.
00:14You sure? Yeah.
00:15..as Dylan created an underwater world...
00:18Grab the right-coloured pieces and click them together to make a whole shell.
00:22..Alana was put in charge of designing the game.
00:25Could be jellyfish. They've got the pieces on top of them.
00:27Might be making it a bit more complicated.
00:29..and their pitch was a washout.
00:32Oh, sorry!
00:33So, Granny got the... Come on, Granny.
00:36On the other team...
00:37Gordon's lost his badger.
00:39Yeah, good. Yeah, I still like it.
00:41..a space game...
00:42You're trying to win that, aren't you?
00:44..had Courtney and Jessica flying high.
00:47No, I do not like that, Jessica.
00:49I don't like it.
00:50I don't like it.
00:51I don't like it.
00:52I don't like it.
00:53No, I do not like that, Jessica.
00:55..while project manager Trishna...
00:57If we lose this task cos of that name, I'm not going anywhere.
01:00..exploded.
01:01Can I tell you I love it? I'm lying to you.
01:03And I'm telling you that I don't really like it.
01:06In the boardroom...
01:07It's a landslide victory.
01:09..Trishna's team triumphed.
01:11Yes!
01:12And on the losing team...
01:13I do not know what you did.
01:15..Granya floundered.
01:17I just think that you took the opportunity to sit back.
01:21But Dylan's creative streak dried up.
01:24There's no imagination here.
01:26You're fired.
01:27And maverick Sofiane went under.
01:29Bad enough you go against project managers,
01:31you've gone against your own instructions.
01:34You're fired.
01:35So they became the 10th and 11th casualties of the boardroom.
01:40Now six remain to fight for the chance
01:43to become Lord Sugar's business partner.
01:51PHONE RINGS
01:535.30am.
01:57Hello?
01:58Lord Sugar would like you to meet him in Greenwich
02:00at the Old Royal Naval College.
02:02The car's outside in 20 minutes.
02:04Oh, wait, I've got to go to Greenwich!
02:06Oh...
02:10I've got a whole floor to myself.
02:12I guess I'm on me own now.
02:14We've lost 12 people.
02:15Just as left.
02:16SHE WHIMPERS
02:19Do you think you'll make it boys versus girls today?
02:21I'd be happy with that.
02:24Just two weeks left till Lord Sugar's final.
02:31I know.
02:32I've got the flavour of winning as well.
02:34Seven out of the nine there.
02:36How many have you got, Frances?
02:38Two.
02:39Two out of nine.
02:40Hopefully for you, Frances, you'll be on my team
02:42so you can have a bit of that winning mentality.
02:45If we win this task, final five?
02:48It could be five women.
02:50Oh, my gosh, imagine that. Imagine that would be unreal.
02:53Who runs the world? Girls.
02:55Who runs the world? Girls.
02:58In the heart of Greenwich...
03:03..the Old Royal Naval College.
03:06Oh, my gosh.
03:08Home to 300 years of maritime history.
03:12Morning.
03:13Good morning, Lord Sugar.
03:15You might be wondering why I've brought you here
03:17to the Old Royal Navy College.
03:20During the 18th century, the Navy helped to make gin
03:24one of the most popular drinks in the world
03:27by loading up their boats with the spirits
03:30and using it to pay for their shipments.
03:33It was the most popular drink in the world.
03:37By loading up their boats with the spirits
03:39and using it to pay their sailors in lieu.
03:42Now, the gin industry is once again growing rapidly.
03:46So for your next task, I want you to tap into this market
03:50by creating your own gin.
03:52I've laid on a distillery for each team
03:55and arranged for you to bid to three big potential clients.
03:59The team that secures orders worth the most amount of money will win
04:04and in the losing team, at least one of you will be fired.
04:08I'm going to mix the teams up.
04:10So, Trishna and Francis move over to Team Titan
04:14and Alana, you move over to Team Nebula.
04:20Good luck. I'll see you back in the boardroom in a couple of days' time.
04:23Off you go.
04:26Worth almost a billion a year, the UK gin market is booming.
04:32And the current trend for new flavours and brands
04:35can turn a tasty tipple into a tidy profit.
04:40I'm in the food industry. Gin is a big market.
04:43First for both teams...
04:45I really want to be project manager on this.
04:47..find fitting leaders.
04:49I come from a product background.
04:51I create products, I get a product from concept to market.
04:54That's exactly what this task is.
04:56You know, I'm surrounded by alcohol brands all the time.
04:59I've got the knowledge of that sort of market to really win this task.
05:03Can I just say something, though, though?
05:05Hang on, let me finish. Hang on, let me finish. Hang on, let me finish.
05:08This is a creative task and I have not been a project manager of a creative task.
05:12This isn't about having your opportunity, this is about winning this task.
05:15Yeah, and I've won seven out of nine.
05:18I generally don't know. I'd have faith in both of you to run the task.
05:21Who's going to manage this project best?
05:23Let's just go for it, then. Project manager, that's fine.
05:25You happy with that? Yeah. OK, thank you.
05:28Already managing the other team...
05:30I can honestly put my hands up and say I've tried a lot of gin.
05:34..make-up artist, GrĂ¡inne.
05:36I think the main aspect of this is the three of us communicate as well as we should.
05:41I think I'm strong in branding, especially, cos I've branded my own range.
05:44You'd be comfortable putting yourself solely on branding? Absolutely.
05:47And then me and GrĂ¡inne... I'm happy to do the manufacturing.
05:50Perfect.
05:51Frances is going to be in charge of branding
05:53and she's going to do that all on her own.
05:55This is a huge part of the task.
05:57The brand and the product have to match
05:59and if they don't, it could go disastrously wrong.
06:02I want to be on the branding side and I think you'd also want to be.
06:05Yeah.
06:06And Alana on creating the gin and the flavours.
06:09But, however, if I put you on your own,
06:11there's no-one else going to be there to sanity-check what you're doing.
06:16Like, I know it just sounds... Trust me.
06:18Like, I am confident that you can,
06:20but that's just a worry in my mind of putting someone on their own.
06:23This is very close to what I do.
06:25Yeah, I know, and I'm just stating my concerns...
06:27Costing greater flavours. ..of the worry of what could happen.
06:30Getting it to market. Are you sure?
06:32I'm 100% sure.
06:34Next...
06:35Right, so that was the spice one. What did you think of that?
06:38I didn't like the spice one.
06:39Pick a type of gin to produce.
06:42Let's try a fruity one.
06:46I quite like that. That tastes nice.
06:48From my experience, seeing gins being sold,
06:51the fruity flavours sell out far quicker than anything else.
06:54I'm happy to go with that option if you guys are up for it.
06:57OK, perfect.
06:59Also poring over the options...
07:01What's that one?
07:02Floral.
07:03Oh, yeah. Pass this round, then.
07:05..Granja's team...
07:07Oh, this is getting to my head, this.
07:09It's very strong.
07:10Which one did you...? Is that one...? I like that.
07:12All right, OK, cool.
07:13Put hairs on your chest.
07:16Yeah, that's not bad.
07:17Spice.
07:18Mm.
07:19I'm swayed towards the spice.
07:20Right, then I think we should go for spice.
07:22Spice and all things nice. Yeah.
07:2610.30am.
07:30Today, teams must design their drinks...
07:33In terms of flavour combinations, I thought raspberry and pink pepper.
07:37I think that's a good idea.
07:39..and build brand identities
07:41before pitching tomorrow to three leading retailers.
07:45What are you thinking for the brand name and the brand story?
07:48Colony Gin.
07:49A naval officer is travelling round the world
07:52during the height of the British Empire...
07:54..and comes across the most exotic spices and flavours in India.
07:57..and now we're bringing it to the market.
07:59I love it. Love it.
08:01With the label, I'm sort of seeing really vivid, bold colours.
08:05Orange would work really well.
08:06Cos that's quite a spice colour, isn't it?
08:08Orange and brown would go really well.
08:10All right, bye, bye. Bye.
08:14If she's going with orange for the label,
08:16we should look at maybe doing orange as the colour of the gin.
08:19Yeah. With the taste of the spices, it will all fit really well.
08:25East London.
08:27I'm Milana. Hi, I'm Tom. Nice to meet you.
08:29For half of each team...
08:31The main ingredients is this one, which is the juniper berry.
08:34..a crash course in gin production.
08:37You can add colouring afterwards.
08:39It is generally frowned upon.
08:41I am hoping to make a raspberry and pink pepper flavoured gin.
08:46So this is pink pepper spirit here.
08:48Do you make raspberry gin here at home?
08:50We don't normally, no.
08:51You've never done anything with them before?
08:53No, no, not personally.
08:56It tastes raspberry, but it's not sweet,
08:58so let's try putting something to make it a little bit sweeter.
09:01That is nice, I think.
09:03I think Milana is obviously very experienced at working in a kitchen
09:06and also working with a number of different ingredients,
09:09which is very methodical, very, very careful.
09:11Three drops of lemon, two pink pepper, three raspberries.
09:15But she's chosen raspberry as her key flavour,
09:18and even the experts are not quite sure if that's going to work.
09:21OK, I think I'm happy. Shall we go make some gin?
09:23Cool.
09:25Oh, wow.
09:26Set on spices...
09:28We're trying to create something to give it that little kick.
09:32..Gronja and Trishna give their ideas the taste test.
09:36I think it's quite nice.
09:41Cos it has got that little tang of spice on it.
09:44I know I feel a little... The gin actually got to my head a little bit.
09:47It got a little hot flushed, I haven't drunk in months,
09:50so it was 100% gin.
09:52But feeling confident about what we've done,
09:54I just really hope that it comes out with enough flavouring.
09:57So what we'll do, Geoff, is try the colour of orange, please.
10:00Not a too light orange, quite a darkish orange.
10:02Right, OK.
10:03Does that happen after or before?
10:05That will happen at the end.
10:06At the end, so it's literally just like a food colouring type of thing,
10:09isn't it?
10:10Trishna's been very keen on this orange-coloured gin
10:12right from the start.
10:13But I've not seen many coloured gins on the market,
10:16and those that are coloured are coloured by natural ingredients,
10:19not by food colourants, and that's a risky choice.
10:23Lunchtime.
10:24And I have, you know, literally like colonisation sort of mat.
10:27Right.
10:28Like East India Trading Company, that kind of thing.
10:30Coming up with the branding.
10:32Like a black background, and the map's etched in white.
10:35Frances.
10:37It's a shame we can't get England on there.
10:39Cos we're not that far off, are we, in getting England on there?
10:41No, that's fine.
10:42It'd just be quite nice to get it on there.
10:44There we go.
10:45So much better.
10:46OK.
10:47That's really, really like that.
10:49I actually got an A star in geography, you know.
10:53I'm going to try my team, see if we can hear from them.
10:56PHONE RINGS
10:59This is the Vodafone voice...
11:01I'm just going to keep trying.
11:05Next door.
11:06It's a gin. Yeah.
11:08The double I to represent two people,
11:10and the fact you don't drink this gin alone.
11:12Still to agree on a concept.
11:14Jessica and project manager Courtney.
11:17Or gin, but with an X.
11:19Yeah, but then what's the X representing?
11:21Don't know what it is, but everyone's kind of secretly talking about it.
11:24Erm, I prefer the top one.
11:26I feel like it's a bit...
11:28It's a bit lame, a bit like, oh, two of us.
11:32What's the flavour?
11:34Right, it's the flavour, it's raspberry and pink pepper.
11:36Drink pink.
11:40I've worked with Courtney on previous tasks,
11:42like the last task we worked on, it was brilliant.
11:44But at the moment, it's like a creative block.
11:46I just want to get started,
11:47I just want him to be decisive and make a decision.
11:49Do you want to go with the social aspect,
11:51or do you want to go with X marks the spot?
11:53Choose your concept, then we'll think of the ideas around
11:55which one.
11:58You want the social?
11:59I'm really not bothered, I just need to crack on.
12:01OK, well, let's do it. Gin.
12:03OK. Right.
12:04Oh, God, high-five me now, honey!
12:09Back at the distillery.
12:12Refining her fruity flavours.
12:14It doesn't taste as much of raspberry as I had hoped.
12:16Alana.
12:18If I double it, is that going to have more of a raspberry taste?
12:21No, we said we hadn't tried distilling raspberry before.
12:24You will never know exactly what it's going to taste like.
12:26I think we should add more raspberry. OK.
12:28So this is going to be a bit of a shot in the dark.
12:30Yeah, sounds good.
12:33Hi.
12:34Hi, Alana.
12:35We're just working on the logo.
12:36Yeah, what name have you gone for?
12:38Gin.
12:39Or...
12:40Gin.
12:42Right.
12:43G-I-I-N.
12:45The story behind it is that this is a gym
12:47for drinking with your friends.
12:48I believe that's the best concept that we currently have.
12:51That's why I've made that call.
12:52Well, I think you've made the wrong call.
12:54OK, well...
12:56That's on my head, isn't it?
12:58I've put you in the position to focus on making an awesome drink,
13:01so if you could do that, that would be great.
13:03Well do, Courtney. Speak to you in a bit.
13:05It literally doesn't mean anything to me.
13:07You'd just be like, why has that gin got two I's?
13:09You wouldn't go, why has that gin got two I's?
13:11Oh, because you share it with friends.
13:13It's stupid, I think.
13:16Mid-afternoon.
13:18Ooh.
13:20That's quite nice, isn't it?
13:22While Graña and Trishna sample their spicy gin...
13:25I really like it.
13:28Whoa, that's a mixture hole.
13:31..adding the final details to her label...
13:34Speckles here, speckle, speckles, speckles.
13:37..Francis.
13:39So, on the back label will be the ingredients,
13:43but this is the thing, I don't actually know
13:45what they're choosing for the recipe at the moment.
13:47PHONE RINGS
13:51This is the boat of...
13:53Why does my team ignore me?
13:59Don't do that with the sandwich!
14:05PHONE RINGS
14:11Mmm!
14:13It nearly tastes like salmon. It's so nice.
14:15It's funny how it still is at home.
14:21This is the...
14:22Cos we really need the ingredients now,
14:24the alcohol content and the serving width
14:26is sort of up to the limit of what we can do now.
14:28Obviously, on this team, there's only one of me
14:30and I'm not getting really a lot from the project management team.
14:33I'm doing some packaging and I don't even know their flavours,
14:36so they really need to get a jiggle on.
14:38I keep forgetting, I don't want it, I want it to be...
14:42I have to stop drinking this.
14:45No.
14:475pm.
14:50Creating a cocktail to help sell their gin, Alana.
14:54That's cool. That's really, really nice.
14:57PHONE RINGS Excuse me.
14:59Hi, you all right?
15:00Good, Alana. Just to check with you,
15:02what's the colour looking like on the gin?
15:04It's clear.
15:05No, leave it clear, then.
15:07No, no, no. Can we add pink into it, please?
15:09You can do it, it's really frowned upon.
15:11I think it should be clear.
15:13We need to make a decision on this now.
15:15Alana, do you think it's going to look better clear or with a bit of pink in it?
15:18What's your instinct saying?
15:19Clear.
15:20OK, let's do it.
15:21Cheers, mate.
15:246.30.
15:26Half an hour till packaging must be sent to the printers.
15:30No-one's answering my calls whatsoever.
15:33No-one's answering my calls whatsoever.
15:37It's got the spice, that's what we're looking for.
15:40Put a touch of pepper in there.
15:42Whoa, whoa, whoa, whoa, whoa, whoa.
15:44Spice it enough.
15:46Hi, Alana, we need the ingredients.
15:48Raspberries.
15:49Yeah.
15:50Lemon.
15:51And pink pepper.
15:54No-one's really listening to me today
15:56and it's actually starting to really piss me off.
15:58Pop, not you.
16:00Are you all right?
16:01Yeah.
16:02Too much gin?
16:04Can you just play around with some colours like this,
16:06like the bright blues or the bright greens?
16:08Just play around with it.
16:09Yeah, let's do it.
16:10Can you just click on gin, please?
16:13So, five minutes to go until the deadline.
16:15God knows what they are doing.
16:17Colony Spice or Colony Fusion, we'll call it.
16:19Colony Spice.
16:20Can I get a Colony Spice, please?
16:22Make that two.
16:28Just put, instead of ingredients, put enhanced with exotic spices.
16:33At the end of the day, I'm just going to have to go with my ingredient here.
16:387pm.
16:39Good luck.
16:40Cheers.
16:41Flavours finalised.
16:43Thank you so much.
16:44Cheers.
16:45Design work done.
16:46I'm the only creative person in my company
16:48and so it's been quite difficult to take comments on board,
16:50but hopefully we've created something that we can sell to retailers tomorrow.
16:54Let's go.
16:55No more gin today, please.
16:56Thanks so much for your help.
16:57I've had a really interesting experience in this distillery.
17:00There's a lot of alcohol consumed.
17:01I think I just need sleep now.
17:0319 missed calls.
17:10BIRDS CHIRP
17:137am.
17:16I started calling you at six o'clock, all right, to get the ingredients
17:19because they had to be on there along with the alcohol content.
17:22Is the ingredients on the thing, then?
17:24No, because the deadline had hit.
17:26So all that's on there is enhanced with exotic spices.
17:29That was all I could put.
17:30And if you don't like it, tough.
17:34Are you ready?
17:35Right, let's see what we've got.
17:37For Courtney's team...
17:39Da-da-da-da!
17:40..a first look at their finished product.
17:43We need to pronounce it as gin or gin.
17:47Yeah.
17:49Gin.
17:50Gin.
17:51Gin.
17:52The name itself, you know, I do think potentially
17:55we might have people asking questions, but, you know...
17:57Well, it's unusual.
17:58The fact that it is gin but spoke differently,
18:00that's what makes it stand out for me.
18:03Smells like gin.
18:04Does it smell like raspberries?
18:07It smells more like gin.
18:11I think the key thing is going to be that smell.
18:14It doesn't taste of raspberry or smell like raspberry.
18:17So, yeah, I'm slightly disappointed with the lion's performance.
18:21Love the bottle.
18:22What do you think of the colour?
18:24I'm not sure about the colouring.
18:28The map looks great.
18:30Trishna?
18:31Yeah, I really like it, Fran. Well done.
18:34I think it's great.
18:36Trishna, you don't seem overly... Are you all right?
18:38No, I'm not.
18:39Oh, God.
18:40Honestly, it's really nice. Well done, Fran.
18:42Trishna seems to be a little bit off-key today.
18:44So what if we don't have the ingredients on it?
18:46I know it was a mistake,
18:47but we can't set ourselves up for failure already.
18:49We haven't even got out of the day yet.
18:52Today, teams must pitch their gin to three major retailers.
18:58The first one, only two of us can do it.
19:00Mm-hm.
19:01One of us needs to go and do consumer testing.
19:03I'm thinking of keeping the teams the same
19:05and Alana going out and doing the consumer testing.
19:07Do you not think maybe you'd be missing a trick?
19:09I can speak well and I will sell this product.
19:11So, yeah, that does make better sense then, I think.
19:15OK, so first things first,
19:17the first pitch is being led by Frances.
19:20Mm-hm.
19:21Then it is Trishna into the ingredients.
19:23While yous are doing the first one,
19:25I'm going to go and get consumer research.
19:27OK. Yep.
19:2810am.
19:30While half of each team head off to the first pitch...
19:34Do you remember how I pronounced it earlier?
19:36Gin.
19:37No.
19:38OK.
19:39No, no, it wasn't.
19:40It was...
19:41Gin.
19:42Gin.
19:43..the rest will gather feedback from the public.
19:45If you've seen this sitting on a shelf, would you buy it?
19:48Gin is normally clear.
19:49Clear.
19:50So if you look at that,
19:51you think there's something wrong with it.
19:53..testing out colony gin on consumers, Graña.
19:57To be totally honest,
19:58I've got slight negative connotations with the word colony.
20:01OK.
20:02So that, if I really thought about it, would put me off.
20:04OK.
20:05So do you drink gin yourself?
20:06No, I don't.
20:07You don't?
20:08This is quite nice.
20:09So you would buy our colony gin?
20:11I would.
20:12You would?
20:13Yeah.
20:14Perfect, that's what I like to hear.
20:15Do you want to have a quick chat and try some gin?
20:17On the other team...
20:18That's really nice.
20:19That's really nice.
20:20..Jessica looks for fans of their fruity drink.
20:23What would you change about the labelling?
20:25You could change the colour to suit the flavour.
20:27Maybe even another colour.
20:29It doesn't say raspberry to me.
20:32Watford.
20:35With over 200 branches nationwide,
20:38first stop for Alana and Courtney,
20:40wines and spirits merchant Majestic.
20:44Hello.
20:45Hi there.
20:46Hi, good morning.
20:47Just bear with us a couple of minutes, we'll get it all set up...
20:49No problem at all.
20:50..and then we'll show you our product.
20:51You get yourself sorted.
20:52The first question is how to pronounce it.
20:54I will tell you.
20:56I should have learnt how to open one of these up before I started, yeah.
21:01Is that right?
21:03Bear with me one moment.
21:06I mean, I feel we can just do this.
21:08There we go.
21:10As we're creating a new product,
21:12which is fruit-flavoured,
21:14or, sorry, fruit-infused, I should say,
21:17we felt that it would be a younger market
21:19that would be more acceptable
21:21to trying a new product out there.
21:25Courtney is incredibly boring.
21:27Pitching is not his strength.
21:29There's no personality, no character, no warmth,
21:32no passion coming through.
21:34Well, our gin is gin, yeah.
21:37OK.
21:39The concept behind it is that we are three friends
21:44that have wanted to create a gin to drink with our friends
21:47rather than alone,
21:48and so that's why we've come up with the concept of the name Gin
21:51with a double Y.
21:52That's the story, and it's three friends.
21:54Why didn't you have three I's in it?
21:56That's why we didn't bring her with us today.
21:58We just thought it wouldn't add up to the bottle.
22:02Before you taste, if you have a smell,
22:05you get that real raspberry aroma,
22:07and I really believe that the fruitiness in this shines through.
22:10I'm not sure I get raspberry.
22:14It's not selling out.
22:16No.
22:18Maybe a bit more.
22:19Thanks for taking the time. I hope you enjoyed the product.
22:22It was different.
22:23See you.
22:24The whole USP of the product, and it doesn't taste of raspberries.
22:28For gin...
22:30You all right, Jessica?
22:31One pitch down, two to go.
22:34I'll tell you what I found out from consumer research.
22:36People didn't like the brand colour.
22:37They thought it could be more colourful,
22:39and to be honest, it's crucial to mention that the next pitch,
22:42we personally like the colour,
22:43but in hindsight, doing our consumer research...
22:46No, no, no, no, no.
22:47We're not going through... We're not going there in any doubt.
22:50I don't think it's a doubt.
22:51Oh, I do, and, Jessica,
22:53and so I don't want that to be in there, please.
22:55At the end of the day, I'm going to back you,
22:57but I'm still going to express my opinion.
22:59Do not bring up the negatives in a big pitch.
23:01I'm not going to... You're not listening to me.
23:03I'm not going to bring up the negatives.
23:04I'm saying I think we should give the big, independent...
23:06Jessica? Jessica? Jessica? Jessica?
23:08Yeah, I know, and I'm just speaking.
23:10We'll just speak about it in person, OK?
23:12Right, bye.
23:14I'm fuming.
23:16Next to meet with the wines and spirits merchant...
23:19Hello. Hello. How are you?
23:21..Trishna and Francis.
23:24As I'm sure you're aware,
23:25the gin market's worth just shy of £1 billion,
23:28that I'm sure you guys are keen to take a slice of.
23:31But in order to take a slice properly,
23:33you need the right brand,
23:34and I feel we have that for you here today.
23:37So there's a growing target market for Connoisseur.
23:40What they really want more than anything
23:42is a drink that means something.
23:44So we've put them on a journey of taste,
23:46so we've developed a journey of taste for them within our brand.
23:50It's about rejuvenation of exciting spices.
23:53Sorry. You're all right. Sorry.
23:56At the height of the British Empire,
23:58the world was embracing change.
24:00Exotic delicacies and sensational spices
24:02were being discovered across all of the colonies.
24:04So if you want to talk them through,
24:06and I will toot this for them.
24:08Juniper, coriander seeds and angelica root
24:11come together with grains of paradise,
24:13giving a sense of authenticity,
24:15but a classic, rich and balanced taste.
24:20I think the taste you've got is really good.
24:22It's sweet. Then the spices come through.
24:24Brilliant.
24:25I actually quite like the product.
24:26The store is actually not too bad.
24:28Stores are really important for our store teams in order to sell it.
24:31I'm slightly put off by the colour.
24:33OK. Just slightly.
24:34We've transitioned that quite neatly across into the branding,
24:37so it does marry quite well.
24:38The colour is from the orange peel.
24:40It is, yes.
24:41Nothing artificial.
24:42It's utterly natural.
24:43It's completely natural.
24:44Thank you so much. See you later. Bye-bye.
24:46They told the potential buyer
24:47that the colouring came from natural orange peel.
24:49Well, it didn't.
24:50It was added in as an additive
24:52to turn it that sort of strange tangerine colour.
24:55It was a complete lie.
24:58Lunchtime.
25:00Courtney's next client,
25:03supermarket giant Tesco.
25:06With a worldwide turnover of almost £50 billion a year.
25:11Hi!
25:12First, a chance to perfect the pitch.
25:15I think you've both been stupid.
25:17You've not listened to market research, you've not listened to...
25:20No, no, no.
25:21Please let me finish. That's fine.
25:23We can totally understand where you're coming from.
25:25I think we've maybe just, like, clashed heads a little bit.
25:27I think it would be awful if we went in and go,
25:29look, this is our product, we have got a few concerns with it.
25:32That's what I was worried about.
25:34I've got common sense when I'm pitching.
25:36I'm not going to go in and list a load of negatives.
25:38That's how it came to us on the phone.
25:40I feel like there's a negative vibe here right now.
25:42There's not a negative vibe.
25:43All right, let's smash it, yeah?
25:48Hiya, good afternoon.
25:49Hi.
25:50Hello, nice to meet you.
25:52We've been working hard to create a new and unique gin
25:56that is based towards the sort of gin drinkers.
25:59Er...
26:01Right, where are we on this one?
26:04Um...
26:07And, yeah, we've also got a cocktail that we created.
26:10It's basically bringing it back to that young, fun coolness.
26:14Mmm.
26:15The correct way of pronouncing it, as I said,
26:18the correct way of pronouncing it is gin.
26:20Gin, share a drink with a friend.
26:22Yeah, so share a gin.
26:24Share a gin. Yeah.
26:26One thing which was crucial that we did realise from consumer research
26:29was we had the branding set out just so they could get a feel
26:32of exactly what the branding is,
26:34but to match the raspberry and pink pepper,
26:36it makes sense to do the colour in a pink colour.
26:39With regards to the customer feedback,
26:41were they sampling the drink as well?
26:43Yes.
26:44Well, they sampled...
26:45First of all, I gave them a little sample of the cocktail
26:48and a little sample of the actual gin, and they absolutely loved it.
26:51I asked them to describe what sort of flavours they could taste,
26:54and also, we found out...
26:55I think just to actually answer your question,
26:57when we tested it with the consumers, it wasn't in the bubbling glasses,
27:00it was just in... Oh, sorry. ..as it was.
27:02We'd be absolutely over the moon to be able to work with you guys.
27:06We could roll out our products in all of your stores across the country.
27:11So, how do you think that went, guys?
27:14It was a bloody waffle-off.
27:16Yeah, I don't think it went well.
27:18We can't just talk at people.
27:20You absolutely do not waffle at someone.
27:22I don't think I did waffle. I think we asked the question and answered it.
27:25I think we got the information across that we wanted to.
27:28Yeah, and more.
27:29It didn't go as well as I'd liked it to.
27:31I feel that we were barking at them.
27:36Next, through the supermarket doors...
27:38This is a massive one for us. It's exciting.
27:40Like, huge.
27:41..Gronja's girls...
27:43I'm going to engage them with him on the actual market research
27:46that happened this morning.
27:47A woman who doesn't even drink gin at all, she tasted this,
27:50she was surprised at the spices but the warmth of it going down.
27:53It wasn't sharp, it wasn't horrible, you know,
27:55so she liked the combination of the spices.
27:57That's one that we definitely want to talk about.
27:59Let's go and nail this. Let's do it, girls.
28:01Hello. Hi. How are yous?
28:03Yeah, very good. Good, good.
28:05Today we're here to introduce you to a brand-new gin
28:08and we're bringing you spices from afar.
28:11And we are Colony Gin.
28:13Is that a map I can see here? It is, yes.
28:15What's that a map of? And it's India behind it.
28:18Is that a map of India? Yeah, layered above.
28:21So it's East Asia there. Asia? Yeah.
28:23But India is there. It's in the centre.
28:26So we really wanted the taste of Colony Gin to match our brand story
28:30and a gin that was unique but classic, that incorporates exotic spices.
28:35How did you find it?
28:37Erm, it's not overly pleasant.
28:41Well, at the minute you've got your jupiner...
28:44Juniper. Juniper, sorry.
28:46But we wanted to add them into our concept of spices from afar.
28:53And actually nine out of ten in the consumer testing this morning
28:57did actually like the taste.
28:59The colour of the liquid looks a bit like, you know,
29:02a sort of Scottish soft drink. Yeah.
29:05But obviously if you would like to place an order
29:07and you weren't happy with the colouring,
29:09I'm sure it's something that we'd be able to take out.
29:11If we did take away colour here,
29:13what differentiates this particular gin?
29:15We wouldn't want to take away the colour.
29:17You know, that is what the brand is all about.
29:19We want people to remember that's that orange colour gin that we like
29:22or that we want to keep buying.
29:24So we wouldn't want to change that colour at all.
29:26Thank you. See yous later.
29:28That was brutal. It was brutal. Really brutal.
29:31Gornja, what we also didn't say in there,
29:33and I really wanted to get it in there,
29:35was about the lady that doesn't even drink gin,
29:38and that she tried it and she was like,
29:40I would buy that gin.
29:42That was a key quote from that thing that we had to get in there.
29:46I think Gornja struggled to get a lot of stuff out,
29:49so I feel like what was the point of her talking, really?
29:52Because the whole point of her part of the pitch
29:54was to talk about the research she'd got,
29:56and she didn't really talk about that at all.
29:59To be honest, what she had said to us
30:01that she was going to say in that pitch,
30:03she didn't say about the lady that doesn't drink gin... I know.
30:06It's like... I know. Had she said her consumer testing...
30:09No, it's great. But, Frances, the problem is,
30:11is you agree, but you don't ever say it to the person.
30:14I said it to her! No, you didn't.
30:16If you don't think that what's going to happen is effective,
30:18you've got to tell her. You've got to tell her.
30:20I'm just going to call her now.
30:22PHONE RINGS
30:23Hello?
30:24Hiya, you all right? I'm good, how are you?
30:26I think the problems with the last pitch,
30:28we do need to learn from them, there was an absolute lack of structure,
30:31and you've got to be able to direct the room a little bit more.
30:33What?
30:34Right, when we did the pitch... I heard you.
30:36No, I heard you, Frances. I heard you.
30:38And I think you're a little bit...
30:40You know, you have never seen... What did you just say?
30:43I can't get it through to you. I really, really believe in you.
30:46I think you're fully capable, but what I'm trying to get across...
30:49It just sounds a bit patronising, to be honest.
30:52But what you need... Grainne, what we need to do...
30:55When you close it, you need to talk about...
30:57That market research, the one that was...
30:59Trishna, Trishna.
31:00We are going to talk...
31:01We're definitely talking about market research, but all three of us.
31:04Do you understand what I'm saying?
31:06OK.
31:07Yeah, that's fine. It's up to you.
31:09You're the project manager. You decide how you want to do it.
31:15Central London.
31:17So, last pitch of the day.
31:19The group behind some of London's most popular pubs...
31:23Barworks.
31:25So, us three friends, we really wanted to create a drink
31:29that you could literally share with your friends.
31:31And then from that, we decided to create gin.
31:35If you were to place this in your bar, people would be like,
31:37what is that? How do you pronounce that?
31:39And so people would be more interested in purchasing gin.
31:42It's fruity, but a little bit different.
31:44You sort of get the pink pepper initially
31:46and then you get the raspberry afterwards.
31:49I like a dry gin. I don't want too much raspberry.
31:52And it was just enough, I think.
31:54So, this is our raspberry ruption.
31:56Is it dangerous?
31:58There you go.
31:59It's something that could be replicated in your bars very easily.
32:02This is slightly gimmicky.
32:05It's kind of... It's Halloween for me.
32:08I think that's kind of ruined it for me a little bit.
32:10Yeah? OK. I couldn't taste the gin at all.
32:12Yeah.
32:14But, ultimately, if you were to stock it,
32:17you could serve it however you wanted
32:19and I think it would be a perfect mix for a lot of drinks.
32:22Thanks a lot. Cheers.
32:25I feel like it's been a very difficult task to manage.
32:28We're all very strong personalities.
32:30I just hope that I take us to that finish line
32:32and get us into that final five.
32:34I really need a drink after that.
32:38For Colony Gin...
32:40Hello. Hello.
32:42..last chance to capture a sale.
32:44So, with this gin, we've got Grains of Paradise,
32:46which is the black pepper. It's the aftertaste.
32:48Did you taste that after?
32:50I think it tastes pretty good.
32:52No.
32:53Yeah, I just don't understand why...
32:55You've made an orange drink.
32:57Yeah, I mean, if you order a gin and tonic
32:59and it comes as a murky dishwater...
33:01I understand that completely.
33:03It doesn't change any of the flavours or ingredients
33:06in the actual gin itself.
33:08If it doesn't change the flavour, why are you adding it?
33:10We want a repeat customer and we want somebody to be able to go in
33:13and say, oh, there's that orange gin again.
33:15What was it that you coloured it with?
33:17It was a natural ingredient. Which was?
33:19It was like a food colouring.
33:22The gin market isn't about being different for a different sake.
33:25It's about quality and it's about coming up with something
33:28unique for a reason, not just unique for a unique sake.
33:31What was your decision behind not listing all the botanicals?
33:34It's not particularly transparent.
33:36That's something we would definitely tweak and change
33:39at that process.
33:41Colony, I don't think of good things with the word.
33:45You think of the prisons, basically.
33:48You look at the bottle as well and you think Africa.
33:51Yeah, you have sort of centred your world map purely on Africa.
33:55India's actually at the top.
33:58That's Africa, no?
34:02If the taste is nice, he could possibly start pushing it.
34:07Nobody has an orange gin out. It could be a new age.
34:12I think possibly with a little bit of tweaking
34:14we're going to get some orders for the last two pitches.
34:17And they were interested. They didn't say no, they hated it.
34:20Fingers crossed.
34:22Pitch is over.
34:24Gin sales, if any, will be sent through tonight.
34:28Tomorrow in the boardroom, last orders.
34:47Lord Sugar, we'll see you now.
34:55MUSIC
35:09Well, I sent you out to come up with your version of gin.
35:13So let's start with Titans, shall we?
35:16So tell me what happened.
35:18I was happy to take the role as project manager
35:20and then Frances had made a strong point
35:22that she was very confident in branding and a lot of experience in it.
35:26So myself and Trishna went on to the manufacturing side.
35:29We started brainstorming about what we were actually going to flavour it.
35:33You enjoyed that, didn't you, girls?
35:35I haven't drank a spurt from a whale last year.
35:38I understand the opportunity was there for you not to actually drink it.
35:41You could actually just sample it and spit it out, is that right?
35:44The last spit bucket was empty.
35:46By lunchtime, you must have been researched as a newt.
35:49We weren't far off that.
35:51So who decided to make it coloured?
35:53Me, myself and Gronja decided that we'd put a colour on it
35:56just to make it stand out. You did? Or both of you?
35:59Right. Tell me the various things that you chucked in this thing.
36:02Black pepper, so it gives that spice
36:04and the grains of paradise kick in with the aftertaste.
36:07Right. And then orange peel?
36:09Yeah, we wanted to add something with a bit of zest into it.
36:12It would be good if the orange peel actually gave you the colour,
36:15wouldn't it? I know. Who designed this label?
36:17That was me. You've got the story on here also? Yeah.
36:20At the height of the British Empire, you know, like a naval officer
36:23had gone around the world, visited colonial countries,
36:26picked up different spices and has come back to the UK...
36:29And that's why you called it Colony Gin? Colony Gin, yeah.
36:31I think you were quite frustrated, weren't you, Frances?
36:33Yeah. Because you wanted to put the ingredients list on your label.
36:36And it was quite embarrassing.
36:38Unfortunately, we left the phone in a separate room
36:41and there was 19 missed calls.
36:43Is that because you had too much gin?
36:47Hmm.
36:49So, next day, you're going to talk to the wine and spirit merchant
36:52and who pitched that to them?
36:54Myself and Frances. I think it went quite well.
36:56They seemed to really like the taste.
36:58They definitely felt that it was on that journey of going from sweet to spice.
37:01They did have a slight concern on the colour,
37:03but it wasn't a massive concern.
37:05And he said it'd definitely stand out.
37:07Well, you told him that it was orange because of the orange peel.
37:10Just why he wasn't overly concerned. Yeah. Right.
37:13So, you then go into the supermarket pitch.
37:16Essentially, they tore every single aspect apart.
37:19I did offer to change the colour of the gin.
37:21I think when you've got a large retailer like that,
37:23you have to be willing to adapt yourself in order to fit them
37:25because it's such a large opportunity.
37:27Problem is, Trishla didn't agree with you, did she?
37:29Yeah, because you can't just change everything
37:31because then what's your brand all about?
37:33So, we kind of backtracked a little bit.
37:35So, I felt that in pitch number two
37:37that I didn't play any sort of role in it.
37:39So, I got a heated conversation with Frances.
37:44She was questioning my capability
37:46of holding a conversation in a room.
37:48I found it very patronising. No, I don't think...
37:50I found it very undermining.
37:51And I found it really, really game-playing
37:53to phone me five minutes before my pitch
37:55to nearly self-doubt myself.
37:57That's how I felt.
37:58But anyway, on the basis of that,
38:00you decided, I think, to do the pitch to the bar chain, didn't you?
38:03Yes. So, how did that go?
38:05The pitch went well.
38:06The bar chain just didn't like the colour of it.
38:09They also didn't like the name.
38:11All right.
38:12OK, so, Nebula.
38:14Courtney, you was the project manager, was that right?
38:17Yeah.
38:18Yeah, I think running a product design company,
38:20I'm used to getting product from concept to market.
38:22I think it was blindingly obvious
38:23that Alana needed to go and create the product.
38:25I decided to go with the branding because I felt it would be the brand
38:29which would be the key decision in winning this task.
38:31And so, we then got the brand name, Gin, with a double I.
38:35Gin.
38:36What do you drink it with, tunic?
38:38I wanted to create something that people look at and go,
38:41well, hang on, they question it, how is that pronounced?
38:43Even if they don't know how to pronounce it, it doesn't matter,
38:45that still sparks a conversation, which is good for our brand.
38:48What's good if you don't know how to pronounce your brand?
38:50Well, Nike, or Nike.
38:52Who designed the label for this, then?
38:54Those two.
38:55That would be myself.
38:56Raspberry and pink pepper, and yet you used blue printing.
38:59Yeah, we...
39:00It would have been nice if that, instead of being blue lettering,
39:03it would have been pink.
39:04But anyway, we go to the wine merchant.
39:06I led that pitch, Alana...
39:08Well, when you say you led the pitch,
39:10you had a bit of a problem setting it up?
39:12Yeah, I had an easel to put the storyboard on, however...
39:16That's a good start, a gin pitch.
39:18Even the easel was legless, was it?
39:20It wasn't a great start, let's face it.
39:22I think it went well.
39:24I'm sorry to say, but Claude feeds back to me
39:27that you're not very good at pitches.
39:29I think the fact that we don't get much time to prepare for the pitch
39:32and I have to talk about a product that is a new product
39:35which I'm not familiar with in my own business...
39:38The thing is this, right, you're there,
39:40you've been told what the task is all about
39:42and you're in front of professionals.
39:44You shouldn't be fumbling, should you?
39:46Are you confident about pitching? Do you think you're pretty good at it?
39:49I wouldn't say it's my best skill, no.
39:51So why did you do it, then?
39:52Because I felt that Jessica would be best
39:55interacting with people on the street.
39:57When the wine spirit merchant actually came to taste the product,
40:01they didn't seem to get the fact that there was any raspberries in there.
40:04No, and I have to admit, tasting it on the second day,
40:08from the small batch when we upscaled it,
40:10it lost a little bit of the raspberries.
40:12Right, and then you go to the big supermarket chain.
40:15Yeah, we came out of there thinking
40:17that it was a completely disjointed and disorganised pitch.
40:20I think I maybe did go on a little bit
40:22in trying to get the points across.
40:24But they really enjoyed the gin.
40:26The supermarket enjoyed the gin.
40:28I'm guessing you'd have done better shutting up and just saying,
40:31yeah, take that, what do you think of it? Yeah.
40:34How did you feel the bar pitch went, then?
40:36They liked the taste of the gin.
40:38I understand they didn't like the cocktail, is that right?
40:41No, they didn't, but I thought it was really tasty.
40:43You thought it was gimmicky, did they?
40:45Exactly, just what they wanted.
40:47I saw a picture of it and I thought something like
40:49Phantom of the Opera was going to appear.
40:51All right, then, let's find out how many orders we got, shall we?
40:54So, Claude, start me off with the supermarket chain.
40:57Well, overall, the supermarket, they liked it.
41:00Subject to a few tweaks,
41:02they felt they would place an order for 1,200 bottles.
41:05A total order, therefore, of £20,400.
41:08Right, and Karen, how did your lot get on in the supermarket?
41:12I'm afraid the supermarket were just put off by the colour,
41:15so they didn't order any at all.
41:17But the Winer's Spirits merchants, they did like Colony Gin
41:21and they've placed an order of 240 bottles,
41:23so the order's worth £5,280.
41:27Claude, how did you get on in the Wine and Spirits merchant?
41:30Well, the Wine and Spirits merchant didn't like Nebula's gin,
41:34so they placed no orders.
41:37Well, how did you get on in the bar chain, then?
41:40They were impressed and they take 3,000 bottles,
41:44giving a total of £51,000.
41:47And Nebula, therefore, secured orders worth £71,400.
41:52Right, and Karen, the bar chain, how did they get on there?
41:56They didn't like it and they didn't place any orders,
41:59so your total orders...
42:00Final five, final five!
42:02Sorry.
42:03So the total value that you created was £5,280.
42:08So no orders from the supermarket, no orders from the bar chain.
42:11Yeah.
42:12And you, 3,000 bottles. That's very good.
42:15All right.
42:17So, as a perfect tonic to your hard work this week,
42:20I'm going to give you a taste of the high life
42:22and I've put on a luxury helicopter ride for you.
42:26So you can see the sights of London from above.
42:29And, well, well done and I'll see you on the next task.
42:34Good luck, girls.
42:41What happened?
42:42Let's go before they change their mind.
42:46You must know what went wrong in this task,
42:49so I think you need to go away and discuss it, OK?
42:52Off you go.
42:58Oh, my God!
43:02Hello, ladies and gentlemen, this is your project manager speaking.
43:06Yeah, I'm beginning to get a taste of the high life, you know.
43:09The £250,000, I do have a business plan to invest in it,
43:12but I'd quite like to buy a helicopter instead now.
43:15Yeah!
43:17Oh, I tell you what, Lord Sugar has pulled this one out
43:20right out of the bag.
43:21I can't even describe how much I want Lord Sugar
43:23as a business partner and I'm willing to do whatever it takes
43:26to get it.
43:27Girl, I know you're looking a bit queasy.
43:29I feel like people are cracking under the pressure now
43:32and I cracked way at the beginning,
43:34so you can't crack me any more,
43:36except if you put me in a helicopter again.
43:38Oh, my God, un-belie-va-ble.
43:41Whee!
43:48They didn't like the colouring.
43:50I think the supermarket, they didn't like pretty much all of it,
43:53so it was a combination of a few things.
43:55Grainne, as a project manager, she really lacked any sort of leadership.
43:58At the end of the day, I think Grainne is the reason why we failed this task.
44:02Your mood was all over the place.
44:05And then you on the phone to me, trying to knock me off ten paces
44:08while I'm going into a pitch five minutes before.
44:10Absolutely. I don't think... No.
44:12Frances, you phoned me five minutes before I went into that pitch.
44:15Like, are you capable of doing this?
44:17I didn't say the words, are you capable to do it?
44:19What did you say to them?
44:21I said, are we sure we're all clear on everything and the structure?
44:24No, are you clear on what you're doing?
44:26Are we all clear?
44:28Cos it was shocking, that second pitch.
44:30All we needed to do was go in the third one and improve it.
44:33I did stick to my guns on the third pitch,
44:35even getting harassed by Bonnie and Clyde in the other car.
44:38It's not what you need before you walk into a pitch.
44:40You're two-team myths trying to run you down.
44:42There were print deadlines on our side,
44:44but I called you an hour before the deadline.
44:46It's still a bit...
44:48No, but it was, you know, but then at that point I could have addressed
44:51and said, right, this is what I'm doing on the brand
44:53and this is what I'm doing here, and it was all day.
44:55I was literally talking to myself.
44:57I single-handedly pulled a brand together
44:59with no communication from my team.
45:01If they'd have learnt to communicate and maybe answered the bloody phone,
45:04we might have actually won.
45:11PHONE RINGS
45:18Could you send the three of them in, please?
45:33The product, first of all, has got so many faults with it.
45:38Frances, you designed this label, right? I did, yeah.
45:41OK. When you was in school, did you ever do geography?
45:44I did, yes, Lord Sugar. That is Africa.
45:46I know, Lord Sugar. Underneath is obviously India,
45:48and I did take the design... Underneath where is India?
45:51No, underneath there is the South Pole. Yeah.
45:54India's over there. No, I fully take that on board.
45:57There was some criticism, by the way, from the bar chain people,
46:00that said, actually, the colony name sends out the wrong message.
46:04They hated it. Yeah.
46:06So, I mean, it's a bit of a joke, isn't it, really?
46:08Call the colony gin, you show me a picture of Africa,
46:11and then we get on to the pitches.
46:13You'd gone away and done some market research,
46:16and you left these two in charge of doing that.
46:18They'd done the first pitch, yes.
46:20And you think, as a project manager, that was a good idea?
46:22I know these two girls are very strong at their pitching.
46:24You know, it's not one of my fortes,
46:26it's never been in a job role that I've had.
46:28But you did the pitch in the other two, right?
46:30Yes, I wanted to be involved in the second one,
46:32but mainly a lot involved in the third one.
46:34So, yeah, I don't know how you're going to take this,
46:36but interestingly enough, the only pitch that you weren't present at,
46:39you actually got an order from those people, yeah?
46:42Yes.
46:43I think in the first pitch, it just was a lot more structured,
46:46and it was clearer to who we were presenting it to,
46:48what we were actually presenting.
46:50But wasn't it you, Trish, that wanted this colour, orange?
46:53I didn't necessarily say, right, we have to go with this colour,
46:56I just suggested, shall we have a colour on the gin?
46:58And Gronju was happy to do that.
47:00You know, at the end of the day, you've got a colour which is wrong,
47:03it's obviously a supermarket chain, and they say,
47:05well, it's rubbish, you know, gin shouldn't really be coloured.
47:08But even then, if I've understood it correctly, Karen,
47:10you tried to rescue one of the pitches by saying,
47:13we'll take the orange out, right?
47:15Someone said that, and then you said immediately no.
47:18It wasn't, I didn't say no just after Francis said,
47:20yeah, we'll change the colour.
47:22If it had looked like they were kind of like, OK, great,
47:24then you'd change the colour, I wouldn't have said that,
47:26but I just felt that they weren't receptive to us just changing the colour.
47:29Yeah, but I think what they sensed from us
47:31was that we were already disjointed going in there,
47:33and I think they preyed on that.
47:35It seems that there's a lack of communication between the two teams.
47:38I think as a project manager,
47:40there was a complete lack of leadership or assertiveness.
47:43I don't know about gins, I'll completely...
47:45I don't drink gin, I don't know about gin.
47:48I tried to just come up with suggestions, ideas...
47:50You drank enough of it.
47:52Of course, I was obviously trying to try it.
47:54Trish's mood in the brainstorm the next day was horrendous.
47:58It wasn't. It was horrendous.
48:00It was unfair to say that my mood was bad. I was fine.
48:03In the start of the day, that mood was just crazy.
48:06I think the day before, I was pretty gutted at how things went,
48:09and obviously when I found out that the ingredients weren't on the bottle,
48:12I did feel down about it.
48:14You should have expressed that instead of standing like...
48:16Are you saying that she dragged it down?
48:18I think she dragged day two down. You know, literally.
48:20It was unfair. I just felt that what we'd done in the second pitch
48:23just needed to be improved, and we needed to get out there
48:25the consumer testing information and close the pitch.
48:27You were furious, Trish.
48:29You were furious.
48:31I understand that you were in a foul mood after the supermarket pitch.
48:36Because... And in the end,
48:38Frances actually tried to pass on your sentiments to her
48:41in a more calm and correct manner.
48:43I just felt that that pitch didn't go very well because...
48:46But why didn't you tell her yourself then?
48:48I did tell her. Why are you asking her to do it?
48:50I didn't ask her. I got the feedback from Frances.
48:53I know you got the feedback from Frances,
48:55and you told Frances afterwards,
48:58In fact, the truth of the matter was,
49:00she was undermining your authority.
49:02She was just the messenger. I apologise. It's OK.
49:05I don't think that was the case. I didn't realise it was this case at all.
49:08It wasn't. When we came out at the first pitch...
49:10So you put the buck on to me? No, I didn't put the buck on to you.
49:12I just felt that we needed to improve that pitch
49:14as opposed to just changing the whole thing altogether.
49:17That's interesting.
49:19Well, ladies, what I'd like to do now
49:22is to consult with Karen and Claude.
49:25I'd like you to step outside one more time,
49:27and I'll call you back in shortly where one of you will be fired.
49:31OK. OK?
49:37So, Frances, she's lost more times than anyone else.
49:41In fact, eight out of ten times.
49:43Good ideas, but lacking a bit of substance.
49:46Gronja, she looks like she's the rabbit in the headlights at the moment.
49:50She's a project manager, and she didn't communicate.
49:5319 missed calls.
49:55They were getting pissed in the distillery.
49:57And Krishna?
49:59She was moody, and she really created an atmosphere.
50:02And she was the one that suggested putting this colour in,
50:06and this colour cost them orders.
50:09PHONE RINGS
50:11Could you send the three of them in, please? Yeah, gotcha.
50:24PHONE RINGS
50:29Frances, eight losses out of ten tasks, right?
50:34Yeah, but I've only ever been in the bottom three once,
50:38and on the tasks that I won, I was project manager,
50:41I made two sales of over £18,000,
50:44so there's two ways of looking at it, I believe.
50:47Well, I only got one way of looking at it, really,
50:49and that is, eight out of ten, you've lost.
50:52When you're looking at a task, there are some errors here
50:54that I think are down to you.
50:56You took the whole lot of the branding on,
50:58that could have cost you the task.
51:00I think maybe the execution was where it fell down,
51:02but at the end of the day,
51:04the brand would have married together much better
51:06if there'd been a clearer communication, to be honest, Lord Sugar.
51:09We did have a lot of communication, it was just that last phone call,
51:11and that was a mistake on our behalf.
51:13It's the project manager's responsibility
51:15to obviously communicate with the sub-team, but also keep the phone.
51:18Or you could make it your business.
51:20We could have, we could have.
51:22It was never a team, it was always...
51:24I felt as if it was an attack on me for some reason,
51:26especially in day two, I didn't know this was going on.
51:28Frances, when we were discussing this in the car...
51:30No, let me speak, let me speak.
51:32In the car, Trishna, I agree with you,
51:34I said the pitch wasn't good enough,
51:36but there's a good way of communicating that, and an attacking way,
51:38and in that car, you attack me and push me into that corner.
51:40I didn't, I just said you said all of these things,
51:42but you weren't saying it to Gronja.
51:44I really want to be here, and if something does go wrong,
51:46it will get to me, because I'm very passionate about being here.
51:49And maybe my passion comes across in another way.
51:51I know, in that morning, like, the tension in that room was horrendous,
51:54it was that stressful.
51:56But I didn't go out on to my market research with a horrible face,
51:59you know, I left that problem at the door.
52:01And no other mood I feel wouldn't affect my performance.
52:03Yes, I might get upset, but it doesn't ever affect my performance.
52:06It might affect your team's performance, that's the whole thing,
52:09it's not just you, you've got a team who you've got to think about.
52:12Right, Gronja, it's come across that you seem to step back
52:15and let someone else do the things, right?
52:17For example, you kind of accepted Frances's idea on this
52:20without any argument at all, right, or debate.
52:23Did you just leave it to the other people?
52:25No, not at all. I don't think... Hold on a second.
52:27Whatever we'd come out with, she would just go with it.
52:29No, that's not true at all. It's true. It is true.
52:31Anything that was said, you'd just go with it.
52:33I thought that her concept of what she had and the story was a good idea.
52:36Why don't you think you got the orders, then, for the product?
52:39I think it was the colour, I think it was the tension between us,
52:42I think it was a lack of professionalism, it was just embarrassing.
52:45So not the product, then?
52:47I think the product, yeah, nothing married together at all.
52:50The whole tension started from 7 o'clock that morning at the first meeting.
52:53I had somebody come in with a smile on her face
52:55and not brought so much rudeness and tension.
52:57That first pitch, Frances, when we came out of that pitch, we were buzzing.
53:00We thought it was great. There was none of that atmosphere.
53:03That atmosphere did not carry out through this task at all.
53:06I did have suggestions, I did come up with ideas,
53:08but it was up to you as a project manager to decide
53:10which ones you would take on board and which ones you wouldn't.
53:14You just took everything and went with it.
53:19I'm making that gin coloured.
53:21I wasn't fixated on it.
53:23There was a lack of unity all the way through,
53:25and I just think she's unprofessional
53:27in terms of the way that she gets her ideas across.
53:29Frances, you haven't said that at all,
53:31and that's something that you do throughout task,
53:33is that you feel a certain way, you say it to a certain people,
53:36but when it comes as a group, you don't say anything at all.
53:39I should definitely not be to blame for this task.
53:42OK, ladies, look, this is a difficult situation for me here.
53:47Frances, I haven't really had a great answer from you
53:51as to why you think you've been on the losing side all the time.
53:55Trishna, bad moods, having the hump,
53:59that's not the calibre of person
54:02that I could work with as a business partner.
54:04That can definitely improve on that.
54:06Well, you know, we've had ten weeks to improve.
54:09But, Grainne, you know, it is regretful.
54:13Every time there's an opportunity for you to excel, you haven't.
54:17It seems that you didn't have much control over the team,
54:21and so I'm struggling quite a bit.
54:28Frances, well, you can talk very well when you're in here.
54:32I wonder whether you've talked as well when you're out on task,
54:35whether you would have lost eight out of ten tasks.
54:40But, Trishna, the failure of this task
54:44had a lot to do with the colour, and that was down to you.
54:48So it is with regret, Trishna, that you're fired.
54:53Copy.
55:06I've got nothing more to say to you two.
55:09But go back to the house, OK?
55:35I do think Lord Sugar's made a mistake.
55:37I feel like there's a lot of people still in this process
55:40that I'm better than.
55:41Grainne has a complete lack of leadership.
55:43I don't think at all she's capable of winning this.
55:47We absolutely smashed it.
55:49We did absolutely smash it.
55:513,200 units, please.
55:5370 grand in the bank.
55:55Hey, bitches!
55:57There she is.
55:58All right?
56:01Yay!
56:03Welcome back.
56:05Oh!
56:06Hi!
56:07It's nice to see you.
56:08So what's up with Trish, eh?
56:10She had no responsibility, and then they were saying,
56:12look, you've had the hump through this whole task,
56:15like, you can't be like that.
56:17This is it. This is final five.
56:20Enough of this shampoos. Shall we have a gin and tonic?
56:23No, a gin and tonic.
56:29Now just five candidates remain.
56:33Lord Sugar, sir.