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00:00Previously, on The Apprentice...
00:02You have a list of items to buy,
00:04and you'll need to work out where the best bargains are,
00:07in England or in France.
00:09Parlez-vous l'Anglais?
00:11..project manager Joseph...
00:13Wrap it up. We need to get looking at these bigger items.
00:16..took no prisoners.
00:18Why did we rush into that? Stop causing friction.
00:20I don't know. I don't know.
00:22I don't know. I don't know.
00:24I don't know. I don't know.
00:26I don't know. I don't know.
00:28Why did we rush into that? Stop causing friction.
00:30We're trying to move on.
00:32..and on the home front... Can we go into this farm?
00:34..his troops got their hands dirty.
00:37The smell is beautiful. It's still warm.
00:40On the other team... What happened with the inflatable boat?
00:43..El dithered about a dinghy...
00:45That boat price is ridiculous. It's way too high.
00:47We're £255.
00:49Look.
00:51..and Jenny... Mussels.
00:53..failed to secure her seafood.
00:55Is it fundamentally no? Yes.
00:57Oh, no.
00:59Despite bickering...
01:01You only managed to get 30 cents off the asking price.
01:0330 cents.
01:05..the boys triumphed.
01:07Everyone was happy.
01:09The girls got scolded.
01:11Farna, I don't know why you're laughing.
01:13It was a shambles.
01:15El had a sinking feeling.
01:17That boat was far too expensive. You went against your own instincts.
01:20But it was Jenny who failed to stay afloat.
01:23The whole of this task has been behind you.
01:25You're fired.
01:27She became the third casualty of the boardroom.
01:30If I'd have taken the manure, I wouldn't be here.
01:32Now 15 candidates remain to fight for the chance
01:36to become Lord Sugar's business partner.
01:475.30am.
01:54PHONE RINGS
01:59Hello? Good morning.
02:01Lord Sugar would like you to meet him
02:03at the house of Dr Samuel Johnson.
02:05The cars will be outside in 20 minutes.
02:11Guys, we're going to the house of Dr Samuel Johnson.
02:14Samuel Johnson? You mean Samuel Jackson?
02:17Samuel Jackson!
02:19Then why, please?
02:21Samuel Johnson? He's a poet.
02:23Shunning, big, adoring,
02:25wheeling, smiling, fantastic face.
02:28I can smell a win.
02:30We're going to smash this, baby girl.
02:40In the heart of the city...
02:43..Golf Square.
02:45Once home to one of the heavyweights of literary London.
02:49Dr Johnson's house.
02:51When a man is tired of London, he is tired of life.
03:10Good morning. Good morning, Lord Sugar.
03:13Behind you is the house of Dr Samuel Johnson,
03:16where the most famous dictionary in the English language was written.
03:20And it's commemorated by this statue.
03:23Sitting on top is Dr Johnson's beloved cat, Hodge.
03:27People will stop at nothing to pamper their pets.
03:30And the pet market is worth a massive £4.6 billion per year.
03:35Now, I want you to get a piece of that action,
03:38so I'm sending you to the London Pet Show.
03:40Your task is very simple.
03:42Pick the right products and sell them.
03:45The team that comes in with the highest amount of sales wins.
03:49And in the losing team, at least one of you will be fired.
03:54Now, the ladies' team has not been very successful in the past two tasks.
03:59And for that reason, I'm going to mix the teams up.
04:03So, Charlene, April and Varna,
04:06I'd like you to move across to Team Versatile.
04:10Gary, Brett and Scott move over to Team Conexus.
04:17Well, good luck, and I'll see you back in the boardroom in a few days' time.
04:20Off you go.
04:23With almost half of UK households owning pets,
04:28pampering our furry friends can pull in big profits.
04:33Tomorrow, teams must take a bite out of the market at the London Pet Show.
04:38As a nation, we're dog lovers.
04:40I think that a lot of single women have cats.
04:43But first, both packs need leaders.
04:46I've sold exhibition space and I've worked in exhibitions.
04:50Pitching in, sales trainer Ruth.
04:52I do know how to stop people and how to get people to interact,
04:56and I'd like to share some of those techniques with you guys.
04:59I would obviously love to put myself up as project manager.
05:02I do have a little dog called Mason. He's my pride and joy.
05:06And also, I'm very heavily in sales,
05:08so I think the combination would be absolutely brilliant.
05:11And plus, I've been in the winning team three times in a row.
05:13Everyone happy? Scott's going to be project manager.
05:15Well done, Scott. Well done.
05:17I'm going to be top dog by just doing what I do best.
05:20I'm amazing at sales, creativity and also have great management skills.
05:24Just to let you know, I'm not losing the task.
05:29Across the hall...
05:31I really, really want this one. I'm really passionate about this one.
05:34A perky pitch from business owner David.
05:37I'm always open to everyone's ideas.
05:39I'm really strong, really passionate about this one
05:41and I'd love to get your support on this.
05:43I'm going to back David.
05:45My whole career is about selling things,
05:48selling tickets for events and I have to sell thousands and thousands of them.
05:52I'm just so pumped right now. I can't wait to get out there,
05:54get these products and then start selling them.
05:56Next...
05:57They've got a big dog section, a slightly smaller cat section
06:00and then they've got a huge rabbit thing.
06:03They've got the indoor rabbit show jumping, which seems to be the highlight.
06:06I had a rabbit for 11 and a half years.
06:08I think it's important to note that people will also spend money on the rabbits.
06:11We've already got inside knowledge of dogs and cats.
06:13We need to be upbeat on what the rabbit sector is going to offer.
06:17Aiming at the owners...
06:19There's going to be a lot of kids there and a lot of families.
06:22And I'm also thinking about products that you can potentially sell to families,
06:26like T-shirts, because T-shirts always, always sell.
06:29I don't think so.
06:31T-shirts are for humans, right?
06:33And people go to a pet show to buy things for their pets.
06:36Yeah, but there are people who are going to own dogs who might still lack a T-shirt.
06:39Who's a pet owner?
06:40I have a dog.
06:41I have a dog.
06:42Girlfriend owns a dog.
06:43I really think play to our strengths.
06:45We've got four dog owners in this group.
06:47We can talk and we can be relatable about dogs.
06:50All right, ready?
06:51Good luck.
06:5311am.
06:55Off to select star products to sell.
07:01Half head for the show to choose goods with premium price tags.
07:05We've got a big responsibility within this team.
07:07You know, we've got to get it right.
07:08The rest must pick out smaller items to try to shift in bulk.
07:12When we're talking to vendors, the last thing that people want
07:15is people hitting them with question, question, question, question, question.
07:17Really need to be excited and enthusiastic with absolutely everyone, all the products.
07:23Let me present to you the Hi-Viz chicken jacket.
07:26This is Henrietta and she is modelling the Hi-Viz chicken jacket.
07:30Brilliant.
07:31Very nice.
07:32Is it actually about protecting the chicken when they are on the roads?
07:37I would say it's unlikely that you'll see chickens crossing roads.
07:40OK.
07:41Sorry, I'm not very educated on that.
07:43It's a good question.
07:46I'm sorry, I've left you a little present.
07:49Thanks, guys.
07:51Wow.
07:52Cool.
07:53That looks amazing.
07:54It's a brand of big face T-shirts.
07:56They are very bold and expressive.
07:59Yeah.
08:00And they are great fun to wear.
08:01That struck me straight away.
08:02As soon as you walked through the door, it was like, wow, bang, right there.
08:05Am I allowed to put one on?
08:06Please do, I hope you'd like to try them on.
08:08Let's have a go.
08:09One of the most important things about this task
08:11is getting the vendor to like you, to allow you to sell his product.
08:14You can wear it with almost anything.
08:16You're wearing it with jeans.
08:17Yeah.
08:18OK, I'm wearing it with a bit of a suit.
08:19David was gushing over the T-shirt.
08:21You know, he was talking like his brain was on fire.
08:23I think what's really great about this product is the fact that
08:25literally you could just see it on my knees and straight away I was like, wow.
08:28David said we'll schmooze them and schmooze them.
08:31They certainly did.
08:32They are £25 for the adult T-shirts.
08:35For the children's, you're looking at £15.
08:40I appreciate it.
08:41Good luck.
08:42The impact when he walked in.
08:43Exactly.
08:44He said to me, quality product.
08:45I'm concerned the price point's high.
08:47Yeah, at £25 a pop.
08:49So I'm just throwing it out there?
08:51Yeah, but guys, I personally really want those T-shirts.
08:54OK.
08:55Everyone knows that dogs can get smelly.
08:57This is one of the finest pet fragrances on the market.
09:00Sizing up the same options.
09:02Oh, my God, that's actually really nice.
09:04I sprayed it and it went in my eye.
09:07Scott's team.
09:08Brett, I really want you on price.
09:11Don't waffle.
09:12Yeah, don't.
09:13We don't want him talking too much.
09:15Don't waffle.
09:16Clear, hard-cut facts.
09:17As soon as they walk in, product, bang.
09:19Every question we've gone and then cost.
09:21Hi, guys, how you doing?
09:23We're the leading supplier of eco-friendly poop bags.
09:26Yeah, I mean, generally as it stands,
09:28you've got a recommended retail price of £2.99.
09:30Obviously, the volume we've got here is 120 handles,
09:33240 rolls containing eight bags a pop,
09:36and then you've got 240 dispensers.
09:38Is there any leeway?
09:40Is there any open discussion where we can maybe talk about price or...?
09:45There is leeway.
09:46It just depends on what sort of ideas you have, really.
09:49It's lovely to meet you.
09:51I think we just need to be careful that we don't jump in too much
09:54asking them about pricing, et cetera, and build some rapport first.
09:57I think that's really important.
09:59All the product we've had, though, it speaks for itself.
10:01There wasn't really a lot to work on.
10:03We've got to make sure that he knows that we want to sell it.
10:071pm.
10:11Site for tomorrow's show, Excel London.
10:17So this is all dogs, this is dog food.
10:20Both teams must pick a high-end product to push tomorrow.
10:24They're possibly the only thatched hen houses in the world.
10:27How many are you looking to sell?
10:29As many as possible.
10:31Sam.
10:32Seldon.
10:33Seldon?
10:34Seldon.
10:35First for half of David's team, luxury sofas...
10:38You've got the faux leather in the white, the cream, brown, the black.
10:41..for dogs.
10:42Natural Italian leather, so that ages.
10:44And we also sell the throws as well.
10:46I've got a dog, so I completely get it, completely get it.
10:49My first dog was a dachshund.
10:51Her name was Anastasia Edwina Jackson.
10:53And I now have a Yorkie called Diva.
10:55I love that leather and I love that size there.
10:58I like the idea of the dog sofa.
11:00Three out of the four of us are dog owners, which really does help.
11:03And I am very much a high-ticket item salesperson,
11:06so I'll be able to sell it.
11:08I want to check out the rabbit show jumping.
11:10To be honest, I would come and see this.
11:12I probably wouldn't come and see cats or dogs,
11:14because we see them every day,
11:15but I'd want to go and see some bunny jumping rabbits.
11:17The rabbit housing right now is something like you'd see
11:20in the corner over there.
11:21You cannot run around. This beats that completely.
11:24A high-end rabbit hutch.
11:26There are levels inside there where they can hop up like a sky bubble.
11:30It's the same stuff they use in NASA to insulate their fuel tanks.
11:34How many of these would you ideally sell?
11:36And this is our public launch for this product.
11:39We want 30 on both days at least.
11:4130 on both days? Yes.
11:42Three zero? Yes.
11:43That's fantastic.
11:45Next...
11:46Hello there.
11:47..for fussy felines...
11:48I'm particularly excited to see this, Dan,
11:50because I've actually got three cats of my own.
11:53..customisable cat towers.
11:55It's a modular system, so what it means is people can come on,
11:58they can build and change it around.
12:00Average selling price? Between £400 and £600.
12:03Have you exhibited at this exhibition before?
12:05Fifth year.
12:06So based on your previous experience, what would be a good day tomorrow?
12:09Well, we had a record-breaking one day.
12:11We sold 19 towers.
12:1219? 19.
12:14Oh, right, OK.
12:15But we'll be targeting probably ten towers tomorrow.
12:17Ten? Yeah.
12:18Don't think we could get to the 20?
12:20We'd love the opportunity.
12:21We'd love to see a record-broken. Fabulous.
12:24I love the fact that they really stand out.
12:26Also getting her claws into the product for the other team...
12:29And they're nice and tall, so the cats can reach up nice as well.
12:32Yes.
12:33..Charlene.
12:34How do you find that they sell?
12:36I mean, we had a record day of 19 towers last November.
12:40They're absolutely fantastic, aren't they?
12:43Products perused.
12:45Essentially, two words, dog sofa. I'll be able to sell it.
12:48Decision time.
12:49Definitely my first choice is the luxury dog sofa.
12:52But you're there looking at the products, OK?
12:54So if you can make decisions, that's fine.
12:56OK, lovely. No, I will do.
12:58Cheers, then. Bye.
12:59Purely by numbers, I would go towards the cat tower.
13:03David said that he really wanted to go for that pet dog.
13:06The dog bed.
13:07You go with the project manager and go dog bed.
13:09OK. All in favour?
13:10Well, not obviously not in favour, but that's the decision we've got to make.
13:13We could have sold more cat towers, but I can only give my input.
13:16What they decide to go with is entirely their choice.
13:21I just wanted to ask what you think you might select...
13:24I say between cat towers and rabbit hutch.
13:26OK, cats and rabbits. Which ones do you think you can sell the best?
13:29I say rabbits, purely based on revenue.
13:32He's looking to shift 30 units a day at around £397 per unit.
13:38Don't you think that's a lot of money for a hutch, though?
13:41Gary May, can you just give me your honest opinion?
13:44Which one do you think you could sell the most?
13:47The cat people have exhibited here before
13:49and they've got experience of selling 19.
13:51I'm going to put my trust into you for the cat towers, all right?
13:56She's set a minimum target of 10.
13:58We're confident that we can smash that up to 19.
14:01I don't know really anything about cats, but I do know about selling.
14:05So I've set myself a nice little target.
14:07Circa £7,500 tomorrow.
14:11Late afternoon...
14:13It's our SnuggleSafe heat pad.
14:16..Scott's team are still weighing up accessories.
14:21Five minutes in the microwave and it stays warm for ten hours.
14:25Great for newborns, kittens.
14:28It's bite-resistant.
14:30See you.
14:31Thank you very much.
14:33They're wicked. I think all the products we've seen are really good.
14:37This is an interactive cat toy.
14:39The ball contains a motion-sensitive LED light.
14:43I'm just quite satisfied with all of the stuff that we've seen.
14:46They've all got, you know, a place in the market.
14:51Continuing their charm offensive, David's team.
14:56Look here.
14:58That's the old one, is that all right?
15:00Yep.
15:02These are absolutely fantastic.
15:04Have you sold at trade shows before with these?
15:06This event at the NEC, we sold 940 balloons.
15:09We had a 45-minute queue and they kept the show open
15:12so we could service the queue that was there.
15:16Wow.
15:17Thank you so much.
15:19See you later.
15:20Cheers.
15:21Oh, my gosh.
15:22Next door...
15:23I'll get straight in there because obviously we can apparently see what they are.
15:26..Brett sticks to the nitty-gritty.
15:28What are you selling these on at?
15:32OK, we sell them at the shows for £5.
15:35£5.
15:36Is there anything you can incorporate as a buy-one-get-one-free?
15:39People who've got kiddies?
15:40Nothing.
15:41Nothing?
15:42Nothing.
15:43Right, OK.
15:44Thank you ever so much.
15:45Take care.
15:46I thought it was a really, really good product.
15:48It's vibrant, it speaks for itself.
15:50Brett pretty much went straight in and was just like,
15:52tell us about the price straight away.
15:54I don't think that really helps.
15:55I don't think it showed we were passionate about the product
15:57and we could sell it.
15:58Pet accessories assessed.
16:00Because our T-shirts, right, have got different animals on,
16:02you've got balloons that are different animals.
16:04That now makes sense.
16:05Because we can wear the T-shirts and do the balloons at the same time.
16:08The teams must pick two to sell tomorrow.
16:11I want to get your guys' input first.
16:13Two products for me could be the poop bags and the T-shirts.
16:17I was thinking exactly the same thing.
16:19Are we sure we don't want to go with the balloons?
16:21Are we sure?
16:22The balloons? Yeah.
16:23Why do you think the balloons?
16:24Because we just said that we really like them,
16:26so I just want to make sure that you...
16:27I mean, the thing is with the balloons,
16:29I think we could probably sell a lot of them
16:31and also get quite a bit of buzz around them.
16:33So far, Scott has been a totally non-committal project manager,
16:38dancing around any decisions that have to be made,
16:40hoping, perhaps, that his team-mates will make the decisions for him.
16:44It's a call that we're all going to have to kind of make.
16:46I'll tell you what,
16:47shall we turn it up and just call balloons and heat mats?
16:50And heat mats as well.
16:51To be fair, the heat mats were...
16:53I don't know, I'm tied up between the two.
16:55Can you think about it with the heat mats as well?
16:57They cater for small animals but also cats.
16:59Shall we just go for the balloons and heat mats?
17:01I reckon we should.
17:02Yeah?
17:03I definitely think the heat pads and the balloons
17:06is probably the best product for us.
17:08Let's see what he says.
17:10With both teams chasing balloons,
17:13the supplier will choose.
17:15Hi, Jon, it's David from Team Versatile.
17:17We're really excited to know if you've come to a decision
17:20on whether or not we can represent you in your product.
17:22It's Scott here calling from Connexus.
17:24We have chosen you.
17:29I'm going to go with you guys.
17:32Oh, hey!
17:33Cheers, Jon.
17:34OK.
17:35Purely down to the fact that they were more hands-on.
17:39They just wanted to walk around with the balloons.
17:42Not a problem.
17:43To be honest, I would probably imagine
17:45you're going to lose a couple of quid, but it's OK.
17:48Good luck for tomorrow. Bye.
17:50Guys, you win some, you lose some.
17:52I don't want to hear any more now talk about balloons. No.
17:54We're going to go for cats with the heat pads
17:57and the cat tray. OK.
17:59With the sparky ball.
18:01Yeah, perfect.
18:02After that, soldier on.
18:04Stock settled for both teams.
18:07We've decided, as a team,
18:09that we're going to go for more of the cat and feline market.
18:13And we will be able to sell a lot of what we've got tomorrow.
18:16I can't believe we got both.
18:18Amazing.
18:20Hey, guys.
18:21The first item we chose is the animal balloons.
18:24You will not be disappointed when you see these balloons.
18:27What's the other product?
18:29And then the other product is the animal T-shirt.
18:33We're a trade show for animals,
18:35so the T-shirt and the balloons are a risky decision.
18:38Bye. Bye-bye.
18:40But we've got the dog sofa and I'm looking forward to tomorrow.
18:44Hopefully I get the top sales.
18:46Tomorrow, showtime.
18:548am.
18:58The high-ticket items couldn't win or lose a task for us.
19:02We need our top guys there.
19:04Balloons, our T-shirts,
19:06I personally think that £5,000 we could do.
19:09I think it's a little over-ambitious, but...
19:11I still think we're going to make a few grand.
19:13Let's drop the target.
19:20Follow me.
19:21With one hour till selling can start.
19:24They are so nice.
19:26David's team suss out their stock.
19:28I think the product's fantastic.
19:30I could see this in many different houses.
19:32As a dog owner, I'd buy these.
19:34We've also got the throws that we could sell as well.
19:36And how much are the throws?
19:38They're like £70.
19:40Balloons are £5, they're going to stay at £5.
19:42Great product, it's value for money.
19:44These are the T-shirts.
19:46Aren't they really cute?
19:48You can imagine your niece or...
19:50You warm up to them.
19:52My daughter would wear that.
19:55I'm going to keep the teams the same as yesterday.
19:57So Richard, you're going to be heading the high-end product.
19:59Smash it for us.
20:01The other team...
20:03This is perfect for the cats, it's a new innovative design.
20:05We've also got this heat disc.
20:07..concentrate on cats.
20:08This is cat heaven.
20:10These look absolutely amazing.
20:12Guys, really, really good decision.
20:14Before opening for business...
20:16These are high-end, top quality.
20:18..a lesson in technique from sales trainer Ruth.
20:22We want to speak to as many people as possible.
20:24We're catching people's eyes.
20:26Morning, yes? It's us, it's them.
20:29We're going to build it together and we're going to be explosive.
20:33I love it.
20:35Boom!
20:36First job for Scott, pick his high-end sales force.
20:40I am going to go into the top-end product,
20:42purely because I've got a lot of sales experience.
20:45Selina, you also should be.
20:47Cool, thank you.
20:49The thing is, Ruth, your energy is amazing.
20:52And Gary, you've got cats and you completely get the product.
20:56Put your best salespeople where you can make the best amount of money.
20:59Exactly that.
21:01Ruth, you're going to come with us over on those there.
21:03I loved your enthusiasm.
21:05And I think let's just smash it.
21:07Our minimum performance is one each per hour.
21:129.30am.
21:14The London Pet Show is now open.
21:17Thousands of animal lovers looking for the latest in pet pampering.
21:21Everything needs to stay organised the entire time so we look professional.
21:24Of course.
21:25Say hello to my giraffe.
21:27Scott, what price have you got for this one?
21:29That one's £2.44.
21:31We need to be really, really careful that we get these prices right.
21:34Why is it so complicated?
21:36Ladies and gentlemen, boys and girls, can I interest anybody in this product?
21:39It's an LED cat toy.
21:41Targeting cat lovers with toys...
21:43They keep trying to get it and it increases their sensory load.
21:47These last to this temperature for up to 10 hours.
21:50It's not warm, but it's bite-proof.
21:52Brett, Elle, Natalie and Gary.
21:55How old's your cat?
21:56It's actually his birthday on Monday.
21:58Monday? Perfect timing.
22:00Could we tempt you for a nice birthday present for Monday morning?
22:03Can we do these at £14.95?
22:05Yeah, why not?
22:06Brilliant.
22:07I'm disappointed not to be selling the high-end items.
22:09I know I could have sold a few of those at £500 a pop
22:12and I'll have to sell a hell of a lot of heat maps and cat toys to even make that.
22:15First one down, many more to go.
22:17Great, well done. Really well done.
22:19Across the hall...
22:20It's all about access to the cats, you know?
22:22..pushing the high-value cat product...
22:25This is £1,400.
22:27..Selena...
22:28That's if you really, really love your pets.
22:30..and Ruth.
22:31It's a family-owned and run business.
22:33I'm not a member of the family.
22:35I'm working for them, you know, over the course of the weekend.
22:40The quality is absolutely amazing.
22:42It suits where you live.
22:44Scott cashes in.
22:46And if you get something like this, you're not going to be able to find it anywhere else.
22:49This is £635 and there's 10% off today.
22:53Sold.
22:54Sold, yeah?
22:55I feel like I'm in my element. I love selling.
22:57I know how to sell. I've been doing it for years and years.
23:00You've made a brilliant purchase. It's absolutely a fabulous product.
23:03If I could do that four times every single hour,
23:05we're looking at a substantial amount of cash.
23:07Are you still happy?
23:08Yes.
23:09High energy?
23:10Always, always.
23:11We've got pugs, we've got giraffes, elephants, penguins.
23:14Aiming at people rather than pets...
23:16It'll chase you. Watch, look.
23:18..David's team.
23:19So let's give you the giraffe.
23:21Thank you very much. Have a great day.
23:23The balloons are selling themselves.
23:25They're flying out.
23:26As soon as we've sold one, we're selling another, we're selling another.
23:30However, they're only £5.
23:31Joseph is the only person at the moment selling my T-shirt.
23:34You can wear that all day round the show,
23:36represent the guinea pigs all day long.
23:38You're in hot sales there.
23:39I think you should get this one.
23:40We need to make sure that we're really selling the T-shirts.
23:42There's £15 for yourself, madam.
23:44Thank you very much for that.
23:45Is this my one?
23:46Yeah, that's your one.
23:48Every time I sell a balloon, I'm pushing the T-shirt.
23:51I must have sold about ten balloons as well,
23:53so I've been smashing it.
23:55For the rest of the team...
23:57You'd look really posh in the valleys with one of these,
23:59though, wouldn't you?
24:01..luxury dog sofas...
24:03Basically, you're trying to create, like, dog beds
24:06that feel like a part of the home.
24:08..but no-one's biting.
24:09Come and have a look. There's no obligation.
24:11What do you reckon, Mum?
24:12No, no, £225.
24:14I think it's a lovely product.
24:16At the moment, I'm flatlining on sales,
24:18but there's a lot of people that are looking at the products
24:21and saying they'll come back later.
24:23I think, as a rule, trade shows sell better in the afternoons.
24:26I've got a personal target of four,
24:28but that's because I want to overachieve.
24:30Once you get one under your belt,
24:32then they start falling off like flies.
24:34So I think it will go well.
24:35It's going to be slow in the morning.
24:37Yeah.
24:38Understand that. Don't get frustrated.
24:45Mid-morning.
24:48So, lovely product here.
24:49I think your cat's going to really love it.
24:51Sales of customisable cat towers stacking up.
24:55£258,20. OK, cool. Go and check out.
24:58All right? Come then. Let's do it.
25:00So you choose them separately and then it kind of adds up to a price.
25:02You said that you'd want the wooden bed,
25:04so we've got the small and the large ones
25:06and then we've got the fabric platform.
25:08How much would that be altogether?
25:10So...
25:12..the oak is...
25:15..so that would be...
25:17Bear with me one second.
25:19Erm...
25:21OK, just bear with me one second.
25:23Erm...
25:27Scott, I'm really sorry to interrupt.
25:29I just need some help from you for a second to make a sale. OK.
25:32Basically, we want a customised option.
25:35I'm a little bit stuck. Can you just help me?
25:37Can you help me with this customer? Sure.
25:39I am actually attending these guys. OK.
25:41Hi, guys. Sorry, I know I'm Scott. How you doing?
25:43Do you just want to come over and talk us through exactly what it is?
25:46Sorry if you're repeating yourself.
25:48The unique selling point of these products
25:50is that they're all bespoke components,
25:52so I wanted to triple-check that I had the correct price for the customer.
25:55So this is the product you want, all the way up to the top level,
25:58but we want the trays because they look the best.
26:00£6.35 as it stands. Yeah.
26:02Thank you. If you need help, let me know.
26:04Do you guys want to follow me over to the counter
26:06and we'll complete your purchase?
26:08Thank you so much. Well, it is my sale.
26:10I don't think Scott would take any credit for it.
26:12He came over and confirmed that I had the correct price,
26:15but it was my customer that I'd sold to
26:17and I took them over to the cash register.
26:19Midday.
26:21There's your change there.
26:23You've paid for that one, haven't you?
26:25And she's paid for her one. You want one as well, do you?
26:28Sorry, darling, he's doing the receipt for you.
26:30On David's team, balloon sales are soaring.
26:33Is everyone OK now? Yeah.
26:35There's your receipt.
26:39The good news is the stall's getting really busy.
26:42The bad news is it's chaos.
26:44OK, so dinosaur and pig.
26:46Making a pig now for you. Thank you very much.
26:48Cheers. Take care.
26:49Joseph, just so you know, I'm making executives in.
26:51I don't want you to be selling T-shirts.
26:53It's a massive queue. Everyone needs to be served.
26:55So I want you to do what Varna's doing, taking the orders.
26:57You give me the order, I'll make it.
27:00David has made the decision to sacrifice the T-shirts for the balloons.
27:04And those are £25 and balloons are £5.
27:07It doesn't take a genius to work out that if you sell more T-shirts
27:10than balloons, you've taken more money.
27:12Can I just let everybody know that the queue is coming this way round,
27:15please, just so we keep it all in order?
27:17There will be about a five, ten-minute wait, if that's OK.
27:20Yeah, they're stunning. Absolutely stunning.
27:22For the rest of the team...
27:24We'll definitely go for the white.
27:26..which comes to a total of £304.99 to include delivery.
27:29Fantastic. Thank you very, very much.
27:31First sofas shifted by April...
27:33Do we have a sale today? We do.
27:35..and Charlene. Well done.
27:37I'm glad I managed to talk you into it more than likely.
27:40If I could shake your hand now, I could lose the £25 delivery charge.
27:44Still in the doghouse, Richard.
27:47So you would be getting my lowest price that I can do,
27:51and that is... I literally am like this.
27:54Like, would you shake my hand?
27:56To £5.50? Yeah.
27:58No. OK.
28:00Well, nearly. Almost. OK, cheers.
28:03Take care.
28:07On the main stage...
28:09I do believe that all of you are here for a reason,
28:11and that's because we're all a fond lover of animals,
28:14we're a fond lover of our pets.
28:16..for Team Cat...
28:17This is Xantos.
28:18He's been having a little bit of a play with this today.
28:20..a chance to drum up more custom.
28:22This product is based on potentially simple formulas
28:25which already exist.
28:27The light reacts to the sensory aspects of all cats.
28:30If you want to come down and find out where we are,
28:33we're currently at C07...
28:35No, actually, bear with me. I think it's C409.
28:38That's exactly right, Al.
28:40We're at location C409.
28:43Pitch over...
28:44Shall we get selling? Yeah, let's go.
28:46We've got to get the race of the people back there.
28:48..a surge in sales.
28:50If you take that one, I'll take your card.
28:5215 and 20.
28:53Wonderful. How would you like to pay? Cash or card?
28:56We've turned such a corner. Everything's going so well.
28:59Sales are picking up here more and more throughout the day.
29:02I think our pitch certainly helped.
29:04Now we're doing really well and I'm pleased.
29:06Get you a fresh one out of the box.
29:08But across the hall...
29:10You've got three cats, four cats and three cats.
29:14You're amazing. Easy pass.
29:16How have you got out of the house today?
29:18..for Ruth, not a scratch.
29:20There you are. You put the cat in and say,
29:22Are you happy? Are we happy?
29:24We're happy, I think, aren't we? Absolutely.
29:26Yeah, OK.
29:27There's a thing called golden silence in sales
29:29where you make your pitch and then you're quiet
29:32while the other people deliberate.
29:34You are a beautiful couple. You're fabulous.
29:36How long have you guys been together? Like three and a half years.
29:39Have you? Congratulations. Thanks.
29:41Have you married 21 years?
29:42She doesn't stop talking. She confuses the customers.
29:45I love speaking to young people, making their way.
29:48I think it's great. I think you're fabulous.
29:50She's not closing the sale.
29:52What she needs to do is to shut up a little bit more
29:55and sell that product.
29:56The retail price would be just £574.
30:00Quite a lot for us, but... Yeah.
30:02Yeah, we don't really have...
30:06It's no problem. It's been a pleasure to speak to you anyway
30:08and I'll see you again soon. All right.
30:10Can I just talk to you for a sec? Yeah.
30:12Of course you can speak to me. You want this so badly.
30:14I bloody do. And it's going to happen, I can tell you.
30:16I'm not worried about it. No, no, no.
30:18I'm just going to stay focused. Stay down.
30:20Yeah, yeah, yeah. It's going to happen.
30:22We're selling them off dirt cheap.
30:24They're going to be going for £12.
30:26Mid-afternoon.
30:27Here you go, big man. What do you want, darling?
30:29Oh, thank you very much, young man.
30:31Both teams push for sales.
30:34So what we could do is give you an extra discount to get you to 610.
30:39610, all in? All in. Yep.
30:41Fantastic. All right. OK, I will take your hand.
30:44I'm feeling a little bit happy, of course,
30:47especially when I was thinking that I hadn't done anything
30:49and other people had done sales.
30:51Chocolate brown? Yeah. Shall we go for two large?
30:53Go on. Oh, go on, then.
30:55Come here, you. Oh, Beverley, you're making my day.
30:59I think people like my cheeky-chappy style
31:02and it's coming off. We're doing well.
31:04Yes. Let's keep going. Let's keep going.
31:06Because I'm like this. Absolutely.
31:08On the other team...
31:10Can't tempt you with a buy now, deliver later.
31:12Are you sure? Shut up, sorry. OK.
31:15Sales of Cat Towers at a standstill.
31:18I'll go and have a think about it.
31:20OK, thank you.
31:22In sales, you've got to keep your motivation up right to the last minute.
31:25Who knows, a customer might come back from this morning,
31:27might just pass by and suddenly feel inspired.
31:30The trouble is, Celine is really shying away from doing the sales.
31:33She seems to be holding back.
31:35It isn't quite good enough. She hasn't closed enough sales.
31:40Excuse me.
31:41To kick-start sales...
31:43Hello.
31:44..from project manager Scott, a staff shake-up.
31:47I'm going to need somebody to come over our end now.
31:50These big-ticket items are something that we need to now start pushing.
31:53Come on then, buddy, let's go.
31:55We've got Gary, fresh blood.
31:57He's the man to lift the spirits of everyone else and show how it's done.
32:00We've got 45 minutes left.
32:02I personally think we can get another two sales.
32:05Come on, at least one more each. Maybe two more each.
32:07Two more, come on.
32:09The last push for sales.
32:11We need to make sure we serve absolutely everybody here, OK?
32:14Take these orders down.
32:15Be with you in a second, mate.
32:17So, these are the throws.
32:19They're faux fur and they're machine washable.
32:21It's £79.99.
32:23Is that OK for you guys? Yeah?
32:25Let me just write you a receipt and a penny change, thanks.
32:28Buy it here today.
32:29I'll be more than willing to have a look at a discount.
32:32Lovely, well done.
32:33Yeah.
32:34Brilliant. Thanks ever so much. I'm Gary anyway.
32:36We can take a further 10% off for you,
32:38but we're literally finishing up in ten minutes.
32:40Are you all ready for a fashion show?
32:45Begin!
32:46Showcasing the bunny rabbit!
32:49Everyone, hold tight.
32:52Two minutes, come on. Keep going.
32:54I'll take one off you.
32:55This is for you, young man, don't cry.
33:00Thank you ever so much.
33:055.30pm.
33:09Come on.
33:10OK.
33:11Well done, guys.
33:12Trading over.
33:16Do you know, I've probably had the most frustrating day
33:20in the whole of my sales career.
33:22I'm disappointed, but I know how skillfully
33:26I tried to secure those sales.
33:28Richard did well.
33:29You redeemed yourself, Richard.
33:30Yes, what am I redeeming myself for?
33:32No, I'm just joking, I'm only playing with you.
33:34I'm happy with today.
33:35I'm happy that we've all got a sale, but we have missed target.
33:38We were supposed to make three sales,
33:40but it's been a bit of a slog for us at that stand.
33:43Tonight, pet proceeds counted.
33:47Tomorrow, face-to-face with the top dog.
34:09You can go through to the warden now.
34:30Morning.
34:31Good morning, Lord Sugar.
34:34Well, an interesting task, selecting products,
34:37selling them at the pet show,
34:39and quite appropriately, within the losing team,
34:41at least one of you will go walkies at the end of this, that's for sure.
34:45Which team like to kick off?
34:46I'll kick off, if that's OK, Lord Sugar.
34:48David?
34:49One of the great ideas that I had, which I thought was fantastic,
34:51was to show a lot of enthusiasm with all of the products.
34:54How did you show enthusiasm for the high-vis jacket for chickens?
34:59I'm always enthusiastic about products, Lord Sugar.
35:01He was enthusiastic.
35:03You were selling accessory products and high-end value products, right?
35:08That's correct.
35:09And when it came to accessories, you had...
35:12The animal T-shirts and we also chose the animal balloons.
35:15And tell me about the high-end product.
35:17We chose the luxury dog sofa in the end, Lord Sugar.
35:19And they have a price range of between £230 to £700, right?
35:24Yes.
35:25The balloons were £5, is that right?
35:28That is correct, Lord Sugar.
35:29It doesn't take a rocket scientist to work out, does it,
35:32that if you sell one sofa for £700, you've got to sell...
35:36Who's the mathematician here?
35:38How many balloons at £5 each?
35:40140.
35:41To come in with the same amount of money.
35:43You got that, did you?
35:44No, I completely understand and I agree.
35:46No, you get it now, but did you get it then?
35:48I'm agreeing with you, Lord Sugar.
35:49My theory was if the dog sofas were just going to be for the dogs,
35:53whereas the balloons and T-shirts,
35:54I wanted to be able to target absolutely everybody
35:56and we had a massive influx of people who wanted to buy balloons
35:59and it was a little bit chaotic.
36:01A little bit?
36:02It was a lot chaotic.
36:04It was chaotic.
36:05Four of your staff went on balloons, the lowest-priced item.
36:08That's correct, but what we could have done, Lord Sugar,
36:10is spent ten minutes trying to sell a T-shirt for £15,
36:12but in ten minutes we could have made more than that by selling a balloon.
36:15Yeah.
36:16Let's get over to the high-end team.
36:18You had a slow start, didn't you, on there?
36:21I think we were expecting that, though.
36:23Lord Sugar, can I speak up?
36:24You certainly can.
36:25The cat towers statistically sold more than the dog beds,
36:30but Richard decided to still go ahead with the dog beds.
36:34That's a misleading statistic.
36:36I think, if I can translate what you're saying there,
36:38is that cat towers historically have sold in greater volume
36:42than the dog beds, is that right?
36:43Yes, Lord Sugar.
36:44But despite that, Richard chose dog beds.
36:46Yes, Lord Sugar.
36:47Can I just say why that's misleading?
36:49It was the best-ever day, the cat towers, at 19,
36:52as opposed to a good day, which was given by the dog person,
36:55which was actually giving us a realistic range to work.
36:57You sold...?
36:59So I sold three of the luxury lodges.
37:01So you did quite well, then, and Charlene, you sold...?
37:03One, Lord Sugar.
37:04You sold one, April. You sold one...
37:06Right, Sam, what did you do there?
37:08Unfortunately, I didn't sell a bed.
37:10What else was you selling, then, if you didn't sell a bed?
37:12Well, I managed to sell... So there were throws.
37:14Hmm.
37:15OK, David is your project manager.
37:18I found him decisive. Very good.
37:20I felt like everybody was on board, everyone respected me,
37:22and I am one of them, and I got my hands dirty with everyone.
37:25OK, so let's move on to Scott.
37:28Yeah, so because it was going to...
37:30They were going to have rabbit shows and stuff there...
37:32Rabbits? Yeah, yeah, it was rabbits.
37:34Show jamming.
37:36Yeah, the show jam, yeah.
37:38Did anybody ever clarify what jockeys they had on these things?
37:41No.
37:42This is something none of us really knew too much about,
37:44so we believed we should go and look into this.
37:47But the cat towers, they were a really good product,
37:49and in London, there's quite a high force of cat lovers.
37:53So you ended up with a cat tower as your high-end product?
37:56That's correct, yeah.
37:57And you had the heat mat and the cat toy?
38:00The theme was cats.
38:01We could refer people backwards and forwards from both stalls.
38:04That weren't your first choice, was it?
38:06It wasn't. We actually went for the balloons alongside you.
38:09Why'd you lose out on the balloons, then?
38:11We apparently wasn't enthusiastic enough.
38:14Aha. He had a strategy, didn't he?
38:16He did, he did, and fair play.
38:18These guys interacted more with the balloons,
38:22whereas we talked more about business.
38:24They sold a lot of balloons, right? They did.
38:26Moving on on day two, then, what happened there?
38:28I had a good start by selling three of the cat towers,
38:32along with Selina, who came in afterwards as well.
38:35Ruth was on it all day. She worked really, really hard.
38:39And then we had a flat few hours, to be honest with you.
38:42That's why I brought Gary over slightly later on.
38:44You also had a slot, didn't you, to present your products?
38:48Both Gary and Natalie did conduct ourselves in a professional manner.
38:52And did that work, then? Did you have visitors?
38:54Yeah, the cats were done really, really well.
38:56How was your project manager? Really good. Excellent.
38:58Scott wasn't necessarily an overpowering project manager.
39:01He listened to the team in which he had around him
39:03and made the decisions to suit him.
39:05Let's see how we did, then.
39:12Claude, yeah, tell me about your team, Connexus, what happened?
39:16As far as pet accessories, so the cat toy and the heat pad,
39:20they managed to get £1,221.20.
39:25The high-end cat towers, they sold £1,807.20,
39:32thereby making a total of £3,028.40.
39:40Karen, how did your team do?
39:43Well, as you know, we were busy on balloons,
39:46and they took £1,589.50.
39:51And the dog sofas, £2,462.12.
39:58So their total was £4,051.62.
40:04Right. Well done.
40:08OK, versatile. Well done.
40:12Right. You've been running around in circles,
40:15but on this treat, you might struggle to keep up,
40:17because I've arranged for you to have an exclusive training session
40:22with the double Olympic and double world champion Mo Farah.
40:28Enjoy it, and I'll see you on the next task.
40:41LAUGHTER
40:56Well, Scott, we lost out by £1,000 here.
41:00I'll see you back here shortly.
41:02Thanks a lot, Sugar.
41:05WHISTLE BLOWS
41:09Woo! Well done, boys! Woo!
41:15Woo!
41:18CHEERING
41:22Straight in there.
41:24Mo, what's the best achievement?
41:26Winning the Olympics. I was happy selling balloons.
41:29I'm going to put you through your paces.
41:31So, guys, are you ready? Yes!
41:34Steady, go!
41:36Just nice and easy.
41:37Right now, I'm feeling absolutely, like, on top of the world.
41:40David, you're going to beat Mo Farah!
41:42It took every ounce of strength, energy and teamwork
41:45to come together to win, and I'm just so ecstatic right now.
41:48CHEERING
41:51Team versatile. Woo!
41:57We need to look at who didn't sell and why we didn't get the balloons,
42:00and to me, that was due to the pitch.
42:02Me? I've done pitch for balloons. OK.
42:04But generally, as it stands, it is what it is.
42:06I just think you went in too soon with Price.
42:08Ruth was dancing around the houses a little bit.
42:10What do you mean by dancing around the houses?
42:12With this, you just need to go bang, bang, bang, bang, and that's it.
42:15Brett's quite quick to accuse.
42:17I mean, my anxiety levels and worry threshold is as high as the moon.
42:21It doesn't get any more stressful than this.
42:25There's an error with the sails on the Cat Towers.
42:27We did speak, so every person went past, like, none of us stopped.
42:30No, I backed the Cat Towers. They were sailors.
42:32It's a little bit embarrassing, to be honest,
42:34because I know I'm good at what I do,
42:36and I'm a good salesman, I'm good at listening and managing.
42:39I personally think I am the best in this process.
42:41I've got a lot to offer.
42:43MUSIC PLAYS
42:59PHONE RINGS
43:01Yes, Richard?
43:03Can you send the candidates in, please? Yes, Richard.
43:07Go through to the boardroom now.
43:14MUSIC CONTINUES
43:22OK, Conexus, you were representing cats in this particular task,
43:28but I'm afraid you don't get nine lives in this process.
43:32You're lost by £1,000, approximately,
43:35and the thing is, the Cat Towers vendor claims,
43:39on this type of venue, she sold 19.
43:42She said that was a one-off 19, but she said we should have sold 10.
43:45Should have sold 10. Yeah. You sold four.
43:48I was quite confident with the two girls I had beside me
43:51to make the sales, which we anticipated.
43:53You sold three, you could have sold three,
43:56and maybe you could have sold three, you would have been home and dry.
43:59I think in Ruth's case on this occasion, it was the closing,
44:02because she was speaking to people, but it was the closing.
44:05But here's the point, Ruth.
44:07Here's your CV. Yes.
44:09And it says here, sales training, right?
44:13That's right, yes, I specialise in telephone sales training.
44:16Telephone sales training, yeah?
44:18And yet, you sold nothing, right?
44:21And your sales technique was talk, talk, talk, talk, talk, basically.
44:28I'm sorry you see it that way. I don't see it, I hear it that way.
44:32Well, my aim was really to try and speak to as many people as possible,
44:36and I spoke about trying to develop a hook,
44:39because you're fishing at an exhibition, aren't you?
44:42You're trying to generate inquiries,
44:44and so I certainly tried to ask questions
44:47in order to try and attract people onto the stand.
44:49Ruth, you're doing it again.
44:51When you try to make your point, you tend to take the scenic route.
44:54I apologise for that. Yeah, well, no, it's a trait that you have.
44:57You talk and talk and talk and talk and talk,
45:00and there's no end result, no end product.
45:02You come in with a zero.
45:04Angelina, you was in the selling team of the higher end product also,
45:07wasn't you? I was.
45:09And I got you down to selling one item here,
45:11but it was actually Scott who actually assisted in you getting that sale.
45:15Scott did not assist, and I think Scott will agree with me here.
45:17He didn't assist in me getting the sale.
45:19The issue we have with the cat towers is because they were bespoke,
45:21there are multiple different components and ways you can put them together.
45:24I wanted to triple-check the price.
45:26I didn't need Scott's help to secure the sale.
45:28What happened was I came in to help assist.
45:30We worked out the price together,
45:32and then, you know, the sale was made.
45:34Scott, you're being very generous,
45:36because the point is that you worked out your costings.
45:39You didn't go then to Celina and say,
45:41-"Can you help me with the costings?" You did the costings. Yeah.
45:44There's no reason why Celina couldn't have worked it out. She didn't.
45:47Celina, I get the feeling that you kind of stand back
45:50and try to do the least amount that's possible.
45:53I'm really disappointed that you think that.
45:55I think I've consistently... Well, I only get the feedback from, you know,
45:58the guys here. Really? Yeah.
46:00You were not exhibiting enthusiasm
46:02in the way that I think you should have done.
46:04You weren't as involved or interested.
46:06You were on the periphery most of the time,
46:08and I think the result is you didn't do as many sales as you should have done.
46:11Well, I'm really sorry that you feel that way,
46:13but I'm someone that always gets my hands dirty.
46:15I'm someone that works extremely hard.
46:17I was project manager on the first task.
46:19I contributed on all of the tasks,
46:21and I'm happy to be in a position of responsibility.
46:23The rest of you, you're very quiet.
46:25What is your call on this, then?
46:27With regards to their high-ticket items,
46:29it sounds like the majority of the failure has come from that.
46:32I just feel that it's a real shame to have lost the balloons.
46:35Brett went in too quick discussing price with him, I think,
46:37rather than showing the passion for the product,
46:39which I think is why he probably chose the other two.
46:41I mean, generally as it stands, there's nothing to really look at
46:43with regards to the balloons, because they did speak for themselves.
46:46They do exactly what they say on the tin.
46:48They were a phenomenal product. When we all stood there...
46:50Mistake that was, you know, because although they're a low-ticket item...
46:53They were phenomenal. ..a fiver, they dragged people to the stand...
46:56And that's why we initially really wanted to go for them.
46:58You didn't get them, though. No, I know.
47:00You are trying to convince somebody to work with you, OK?
47:03I understand that.
47:04And these people are passionate about their product, right?
47:07And there are times when you have to massage their ego.
47:09And that's understandable.
47:10And you went in there like a bull in a china shop,
47:12how much is this, how much is that, how many have you sold?
47:14And that's why you didn't get them.
47:16You, Gary, you in the morning were over in the accessory team, right?
47:20You were moved at three o'clock across to the other team.
47:24Why don't you think you sold any of these cat towers?
47:27We didn't... No-one sold anything in the last hour and a half.
47:30No-one sold anything?
47:31In the last hour and a half whilst over there.
47:33You did bring a sense of enthusiasm to the rest of the team
47:36and I could see you was obviously looking to make the sales.
47:40I don't think we talked to enough people.
47:42I know I'm being criticised for talking to too many people.
47:44Ruth, Ruth, you've got to get rid of the people who can't pay.
47:48What do you want to say to them? Please, can you just go away?
47:51I think there was £1,000. Thank you very much indeed.
47:53Yeah, bottom line, yeah, you've got no money.
47:55Well, sod off. OK.
47:57You don't actually say sod off to them, but in your mind you do.
48:02Scott, who are you bringing back into this boardroom?
48:10It's a tough decision.
48:14But, Lord Sugar, I will be bringing in...
48:17..Selena...
48:19..and Ruth.
48:21CLOCK TICKS
48:23Right, it's only a bit of a no-brainer to me.
48:26Some of you have not won a task yet, have you?
48:29No. No.
48:31It's my first loss, but it hurts.
48:34All right, off you go. Thank you.
48:46Now, here's the point.
48:48You're lost, and at least one of you is going today, all right?
48:52Yeah.
48:54I'll call you back in shortly.
49:05Now, Scott, polite and respectful,
49:08but he needs to harden up a little bit,
49:10be a little bit more ruthless. I'm afraid he does.
49:12What's going on with this, Selena? What do you think?
49:15Selena kind of drifted off.
49:17She just didn't put her back into it.
49:19She looks like she's got the hump, to me.
49:22I mean, Ruth, she worked hard.
49:24I can't fault Ruth's enthusiasm, but where's the end product?
49:28Alan, I'd be worried about going into business with Ruth.
49:31Which would you rather have, Karen?
49:33Somebody who's very enthusiastic
49:35or somebody who doesn't seem to care that much?
49:37Well, I'd have neither, actually, Claude.
49:42PHONE RINGS
49:45Yes, Lord Trigger.
49:46Could you send the threat mail, please?
49:48Yes, Lord Trigger.
49:49Lord Trigger will see you now.
50:03Selena, I'd like to start with you,
50:05because having a further chat with Claude,
50:09he feels you backed off, you showed not as much enthusiasm.
50:14You were kind of like the team tortoise.
50:16You went back into your shell.
50:18I'm sorry, but I thoroughly disagree with that.
50:20I'm certainly not a backseat person.
50:22The truth of the matter is, I set up my first company when I was 21.
50:25Nobody's helped me with that business.
50:27I've since moved to the Middle East
50:28and I've set up a successful, profitable business.
50:30I've proved myself in business in two different continents.
50:33It's not easy for a woman to work in the Middle East.
50:35I don't know about proving yourself in two different continents.
50:38You might have sold five quid's worth of stuff in Dubai
50:40and ten quid's worth of stuff in England.
50:43You can have your business and all that kind of stuff,
50:45but on this particular task, we needed the sales.
50:48We lost because I put my confidence in yourself
50:51and the same goes for you as well.
50:53Now, the problem that lies in this task
50:55is the fact that no-one really sold.
50:57We had... If we was doing...
50:59Including you.
51:00Well, he sold three.
51:01And I sold one and then two people didn't sell any.
51:03If we would have all sold within the region of two to three each,
51:06which I was confident that we was going to do from the outset,
51:09with the skills that you both have,
51:11then we wouldn't be sitting here.
51:12Sure, but am I really the person that deserves to be sitting here,
51:15given that there are other people that didn't sell?
51:17You might have sold one, yeah, but that's not good enough, is it?
51:20I think what happened was that when Selina made her sale,
51:24I think she felt she'd done her job.
51:26I don't know why you're talking up, Rhys,
51:28because, to be honest, you didn't sell anything
51:30and I find you very unconcise and difficult to work with.
51:33Who worked the hardest to get themselves into a sales position?
51:36Do you know what? I will completely back you,
51:38but you need to sometimes take a step back, Ruth,
51:40and just don't talk too much,
51:42because you talked your way out of a few sales, I think.
51:45You was constantly talking to people.
51:47At least I put myself in the position of creating a sale.
51:49Absolutely, we'll take that away from you.
51:51But people like Selina don't put themselves in the position...
51:54This is bad. ..because she realises that she's made a sale.
51:57At least I tried to put myself in front of as many people as possible.
52:00You claim to be a salesperson. I am a salesperson.
52:02It's said to me that you couldn't sell a bone to Battersea Dogs' Home
52:05at the moment, from what I've heard.
52:07I am the absolute damnedest, and I would rather fall on my sword,
52:11trying 110%, than have given up halfway through the day.
52:14You don't have any right to say that.
52:16Who should be fired? Who should be fired?
52:18I think Selina should be fired, because she's hard work.
52:21Scott, Scott, Scott.
52:24You need to speak up for yourself
52:26if you wish to remain in this process.
52:29I know what I'm capable of, and I think I've proved that.
52:32Up until now, I am the highest seller
52:34of what I set out to say that I'm going to do,
52:36whereas these guys haven't done that.
52:38You chose for me to go on the high-ticket item.
52:41I did, but you didn't sell.
52:43OK, but maybe that was your strategy decision, Scott.
52:45Why would I make a strategy to lose?
52:47But I said I'd be happy. What would be the point of that?
52:49Look, I don't think we're getting anywhere here now.
52:52I've just got to make a decision.
52:56One thing to say, Lord Sugar,
52:58I have everything it takes to be your next business partner.
53:01I have a really amazing business plan.
53:04I have all of the experience and skills it takes.
53:07I'm not interested in the business plan at the moment.
53:09I'll start worrying about that another seven weeks down the line, OK?
53:13You've got to survive that, OK?
53:15And that's the whole point of this process,
53:17is you've got to survive.
53:23Scott, you were the project manager.
53:26You made some errors here.
53:28You put the wrong people in the wrong place.
53:30And not being able to assess what people do
53:32is bad news in business terms.
53:36Selina, there's an old saying,
53:38no smoke without fire.
53:40You are a different person untasked
53:43than you are in this boardroom,
53:45and I've seen it before.
53:48People with two faces, right?
53:51Ruth, I don't dispute your enthusiasm,
53:56but you claim to be a salesperson.
53:59You came to train people how to sell.
54:02Here we are in a sales task, and you failed miserably.
54:07And Scott, you come across as a very nice chap,
54:12but business is all about how you manage people,
54:15and you needed to be a bit more ruthless
54:19in choosing your high-end sales division.
54:23And I'm not using that as a pun,
54:25because maybe less Ruth would have been the best thing.
54:28So, Ruth, you're fired.
54:45He's not very happy with you.
54:47I've got to tell you, he's not very happy with you.
54:51And Karen, she was wondering why you have this kind of demeanour also.
54:57And I've got these two people here advising me,
55:01and I find it difficult to go against their advice.
55:05I don't want to hear any more.
55:15Last chance.
55:18Go back to the house.
55:20Thank you very much, and I will take on board everything that you've said.
55:41I can't believe I've gone on a sales task.
55:45Disappointed to be sat in here? Of course I am.
55:48Selina was and is hard work,
55:51but, you know, she did make a sale.
55:54Selina was subdued. She just stepped back from it.
55:56We should have sold ten high-end units and we sold four.
55:58That's where the last of the task was.
56:00Selina, go for it!
56:03Come on!
56:04One gone.
56:05That's the best!
56:07Well done, man. Well done, man.
56:09He kind of teared into both of us. He teared into Selina.
56:12Tremendously.
56:14Apparently I'm not ruthless enough and I'm too polite.
56:17But I'm going to start showing him what I can do.
56:19Well, that's it now. No more Mrs Nice Girl.
56:21I'm going to be ruthless.
56:23Everyone better watch out.
56:26Now 14 candidates remain.
56:30Lord Sugar's search for his next business partner continues.