The Apprentice UK S01E02 (2005)
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TVTranscript
00:00Last week, the candidates met Sir Alan for the first time.
00:10You're going to have to demonstrate to me your skills in leadership,
00:13business acumen, shrewdness, the lot.
00:16They were split into two teams, girls and boys,
00:19and told to come up with company names.
00:21Impact.
00:22The meaning of impact is it's impact.
00:24Boom, impact.
00:25First forte.
00:26First forte.
00:27First forte.
00:28They were given the first of their weekly tasks.
00:31You're going out in the street tomorrow and you're going to be selling something.
00:34Flowers.
00:35You buy a bunch, I'll buy you a bunch.
00:37The boys charmed their way to a healthy profit.
00:39And I am getting annoyed about that.
00:41The girls failed to agree a strategy and lost.
00:44Will you please listen to me?
00:46The winners got a trip to the London Eye.
00:48Cheers.
00:50The losers faced the boardroom and Sir Alan.
00:53He held girls' project manager, Saira, accountable.
00:56As project manager, I had a clear strategy.
00:58That strategy was not followed.
01:01Saira had to choose the two girls she felt had let the team down.
01:05Adonike and Miranda.
01:08You gave me responsibilities which you weren't confident enough to take on yourself.
01:11I've heard enough, ladies.
01:13The final decision on who to fire was up to Sir Alan.
01:17My decision is...
01:21Adonike...
01:24You're fired.
01:26One candidate down, now 13 remain to fight for the chance to become The Apprentice.
01:43At the house, the other candidates are waiting to see who will return from the boardroom.
01:55Told you.
01:58Well done.
02:00Hours.
02:02Oh, my God.
02:04I knew it would be you two.
02:06I knew it would be you two.
02:08How are you feeling?
02:10I've just run a marathon.
02:12We understand that it was a very hard day for you lot.
02:15We did get a really good surprise in terms of going round on the London Eye.
02:18Obviously, you lost a team member.
02:20We did bring you back a bottle of champagne.
02:32After a night of celebrations, there's an early start.
02:396.30am.
02:43Hello?
02:44Sir, I want to see you in Barclays Square at 8am.
02:47The cars will pick you up in 45 minutes and are leaving at 7.15 sharp.
02:52Barclays Square.
02:54Barclays Square.
02:568 o'clock sharp.
02:58We're leaving in half an hour.
03:00Quick, get ready as quietly as possible.
03:03Yesterday, before we were getting ready for the task,
03:06they went downstairs and raided every single cupboard of every single piece of food they could.
03:10And if Matthew hadn't heard them doing that, we would have been starving for the whole day.
03:14So now, for that little competitive edge, we decided to get ready as quickly as possible.
03:18If they're leaving at 7.15 sharp, we've got to go.
03:22We answered the phone first.
03:24It's a game, isn't it?
03:26Really?
03:28I think they're going to have to go and wake up the girls.
03:30But at least we're going to get some hot water first.
03:34Tim?
03:35Yeah?
03:36Was that the phone?
03:39What's going on there?
03:42What's going on, boys?
03:44We had a feeling that it was going to be an early start,
03:47so we all sort of, you know, were trying to be compass-mentis quite early,
03:52just in case the phone rang, which it did.
03:54And the girls, as usual, very late risers, slumbering around.
03:59It's going to be the undoing of them, isn't it, the girls' team?
04:04Tim?
04:05Do we have to be somewhere?
04:07Can you tell us now?
04:09Can you tell us now?
04:10Just give me two seconds.
04:13Tim?
04:14Don't you, gentlemenly, not wake the girls up?
04:17No, definitely not.
04:18If that was a team of blokes...
04:19It's not personal.
04:20It's business.
04:21Exactly.
04:22At five to seven, Tim finally wakes Rachel and Sarah.
04:26We've got a phone call from privateers.
04:28We need to be at Barclays Square at eight o'clock.
04:30What time?
04:31Eight o'clock.
04:32So the vans are leaving here at quarter past.
04:34Quick as possible, yeah?
04:36We've got 20 minutes.
04:39Fucking hell.
04:40A little bit odd that they didn't let us know what was going on.
04:43They're probably scared of us as a team,
04:46so I guess any little advantage they think they can get for themselves,
04:50they'll try and take.
04:52Boys, what are we going to wear?
04:54Huh?
04:55What are we wearing?
04:56Business.
04:57Business.
04:58BELL RINGS
05:03My God, they've opened the door at final call.
05:06Come on.
05:07BELL RINGS
05:08Let's go.
05:09Yeah, the door's open. They're ready to go.
05:20The candidates head for a briefing by Serana.
05:23Location, a luxury car showroom in London's Mayfair.
05:27BELL RINGS
05:44Good morning.
05:45Morning.
05:46Last week, our task was all to do with sales.
05:50Now, what I'm looking for in my apprentice
05:53is a broad portfolio of skills.
05:57Now, when people ask me,
05:59what is it about business that I like?
06:01To me, innovating and designing the product is top of the list for me.
06:06So what we're looking at here
06:08is one of the finest engineered motorcars in the world.
06:12You have no idea how much design and engineering
06:18goes into a product like this.
06:20So today's task is designing and innovating a product.
06:25The bad news is I'm going to give you
06:28the worst consumers in the world.
06:30Children.
06:32Because you're going to be asked to design a toy.
06:36Now, let me tell you about kids.
06:39They are the most disloyal consumers in the world.
06:43You come up with a good product, it becomes an epidemic.
06:47Come up with some pile of toot and you won't be able to give it away.
06:52So the importance of this task is to make sure
06:55that you understand what your consumer needs
06:58and to bring out a product that is actually going to become an epidemic.
07:03As you know, you'll need to pick a new team leader.
07:06And as usual, Margaret and Nick are going to stick to you like glue.
07:12And they're going to report back to me what's happened.
07:15And as usual, somebody is going to get fired.
07:23The candidates are off to a toy design company outside London.
07:31They'll get expert advice,
07:33but they've got to come up with original ideas.
07:36And they've only got two days to do it.
07:40If we're really bright and within six hours
07:43we can come up with something entirely new
07:45that no-one's ever thought of any before,
07:47well, then you know what?
07:49Well done us.
07:51But we may have to work on the basis that we have to synthesise
07:54or translate an old idea into a new one.
07:57The point is we're going back to playing to our strengths.
08:00And our strengths are what are we? We're men.
08:03Ditto. I think the toy we should be designing should be aimed at the boys.
08:06No, I agree with that.
08:10As for the girls, they've already chosen their team leader.
08:15I think what I'm going to do, actually,
08:17is talk to the team about how I see my role as project manager.
08:22Former radio presenter and Shell communications manager, Lindsay Bogart.
08:27I think I've got a good chance of being the apprentice
08:29because I'm not scared to take some risks and go for it.
08:32I think I've got a lot of experience that gives me a level head in business.
08:35And there's a fine line between taking risks and having a level head.
08:39But I personally really like to be direct.
08:42I wouldn't go out of my way to create an argument,
08:44but I would confront somebody if I think they need to be confronted
08:47in whatever way I feel is appropriate.
08:50First of all, I was thinking it would be good if we split into a business team
08:54which goes round and gets research, looks at pricing,
08:58tries to figure out where the market's been going.
09:01And then we have a creative team that starts coming up with ideas.
09:05And it's basically going to be the people behaving like children all the time.
09:09And it's basically going to be the people behaving like children all day.
09:12Slime. Slime was a killer.
09:15Boys smashed it at age.
09:18It's disgusting, it's filthy.
09:20At the age of rebellion.
09:21Like goo.
09:22Yeah, the goo stuff.
09:23Yeah, yeah.
09:24I used to play with that when I was little.
09:25Check it on the wall, it was sticky and gungy.
09:27It's the sort of thing that a kid can put in his pocket.
09:31And it's the sort of thing that a kid needs to have with him or her at all times.
09:38If we're saying boys, boys are very competitive,
09:40so it's got to have a little challenge in there where mine's better than yours,
09:42or you can make yours better than mine.
09:44So therefore we can think about colours.
09:45Colours, exactly, I've got it.
09:47Colours is there.
09:4810am, the boys and girls arrive at toy company Vivid Imaginations.
09:56Tomorrow afternoon, they must present their ideas to the company boss.
10:00Right, hi everybody.
10:01My name's Emma Shersky, I'm the marketing director at Vivid Imaginations.
10:04We'll be looking after you for the next two days
10:06and we'll be taking your toy prototypes off you tomorrow at four o'clock
10:10and you'll be presenting back to us and the panel of experts in this offices.
10:14Hello.
10:15Good morning.
10:17Here the teams will have access to focus groups, toy makers...
10:21I'll just show you to your room.
10:24...and thousands of toys.
10:27Fantastic.
10:28You should have a number of brainstorm ideas and facilities
10:33and I think you've got a list of contacts that you may or may not want to use
10:36throughout the next few days.
10:38Can we just ask you some questions before you leave?
10:40Yes.
10:41Your designers, when designing a new toy,
10:43do they tend to stick with an adaptation of a classic toy
10:47or do they completely throw the boundaries open
10:50and really start trying to come up with something 100% original?
10:53It's a really good question and the toy industry is a really good mix of both of those.
10:57Sometimes there are classic game and play patterns
11:00that are timeless and culturally will work across the world.
11:03So you can use those.
11:05Ideally, you're always looking for innovations.
11:09The boys are still looking for a leader.
11:12I don't really think it matters.
11:14Has anyone got experience in this field?
11:16I don't.
11:17Nobody has.
11:18Let's not spend too much time on this.
11:20We've got lots to do.
11:22I'm more than happy to go with one of you two, quite frankly.
11:25Raj. Raj. Raj. Raj.
11:28Raj. Raj. Raj.
11:30Okay, well done.
11:32We've got the focus group, haven't we?
11:34And we've already booked that for 12 o'clock.
11:36Raj Donota, law graduate, bankrupt entrepreneur and a bit of an optimist.
11:41I truly believe I will become a millionaire,
11:43but money is not important to me.
11:45Obviously, you need wealth and to be a millionaire,
11:48you have a certain status in life.
11:50But for me, it's building businesses that are successful and innovative.
11:55That's where I want to make my mark and that's where I will make my mark.
12:01Excuse me, madam, do you know where the Daisy and Tom store is for children?
12:05Yes, I do.
12:06Half of the girls' team have been sent out shopping for toy ideas.
12:10Right, the shoes off?
12:13Absolutely.
12:15While Lindsay and her creative team brainstorm.
12:22Where do we want to be at 12.45?
12:25We want to be with a short list of five or six fantastic ideas
12:29that we then ask the others to critique on.
12:31How about a toy that if someone else has got one, they're kind of modular.
12:35You can either put them together or they can interact together.
12:38Badges, achieving things, modules, things you can give to people and put on their own bands.
12:42Things you can club together and build up modules on.
12:44Maybe, you know, like, either you can bounce or you can do things with your arms
12:48or you can do things with your legs.
12:50What about something more like a kind of sling thing?
12:53Well, let's think about this.
12:54They all want to text message, they haven't quite got a mobile phone yet.
12:57What do people used to do to text message?
12:59They used to have flags and they used to be able to...
13:01Semaphore.
13:02Flags and semaphore and you can just hold it up and it means something.
13:05Yeah.
13:06I think we need to come back to the idea of fun, factor still and craze
13:09and I think we haven't quite caught it with that yet.
13:12I think we're nearly there.
13:14OK, well, let's develop...
13:15Because everyone would be like, what's that?
13:17OK, so how can you make that into kind of the latest craze?
13:20What did you used to call it when you're signing semaphore?
13:23Yeah, semaphore is the flags.
13:25Well, could we call it something like semaphore?
13:27Are we in agreement, 3.30 is the deadline for concept?
13:31Yes, yes.
13:323.30 deadline for concept.
13:33Both teams now only have five hours to come up with their killer concept.
13:38We came up with a conclusion, rightly or wrongly,
13:40that five to nine-year-olds, boys don't like girls, girls don't like boys,
13:43so we should go for one or other sex.
13:45You're being too general.
13:46You're taking this as five to nine, that's what we were discussing.
13:49Five to nine is huge.
13:50A five-year-old will play with a hula hoop,
13:52whether it's a girl or a boy, a nine-year-old won't.
13:55So we're saying eight to nine boys.
13:57I think so.
13:58No, no, sorry, you're jumping the gun. You're jumping the gun there.
14:01Sorry, can I just... Can we just finish off on this?
14:03Too much debate, we need to make a decision cos time's running out yet.
14:06We've got five minutes.
14:11Time's also running out for the girls.
14:15Down here and then...
14:20Miranda.
14:21Guys, guys, Miranda.
14:23I think we need to shop the aisles.
14:25Yeah.
14:26Because at the moment we've literally just done two aisles.
14:28Have a look round.
14:30It's quite gooey.
14:38We've got 45 minutes, basically, to get to Hogwarts next.
14:44Something trading so people can swap things with.
14:47We're looking at something magnetic,
14:49something very puzzly that appeals to both boys and girls
14:52and the prices are under £10.
14:54Interesting, interesting.
14:56Right, we've got something along those lines.
14:58OK.
14:59All right, we'll see you later.
15:01Bye.
15:05My views on Sebastian's idea, I think it's great.
15:07The boys have finally agreed on their concept,
15:10an updated electronic version of the popular card-trading game Top Trumps.
15:15All it is is it's a card-trading exercise.
15:17We're taking an old idea, reinventing it,
15:20and saying card-trading has been popular since PG Tips
15:24put, you know, little footballers' cards in the bottom of, like, tea things.
15:28I mean, you know, it's been going for years and years and years
15:31and every kid loves it.
15:33The girls' shopping group have just returned.
15:36It's an interesting little concept, isn't it?
15:39I thought they were quite funny.
15:41Hola!
15:43Hello.
15:44Now they're eager to hear the ideas the rest have come up with.
15:48What this is is a construction type of toy
15:51and your basic component of it is shaped like a plug.
15:55It has three prongs, exactly like a plug,
15:57so that it could become part of a chain.
16:00And the fundamental idea of it is you plug it into the mains
16:03that somehow, depending on the configuration that you do
16:06of the plugs in each other, it makes certain things happen,
16:09like a light bulb flash, or a fart noise come out,
16:13or a kind of bing!
16:15This next idea is called Semaphore.
16:18This is about people who are five to nine
16:21not being able to text message but really wanting to.
16:24There's, like, ten different plastic, hard plastic things on here
16:28with symbols on them, and they could look a bit like flags
16:30or just have a red dot on them,
16:32but on the back of them you can write what that message means.
16:35So if you imagine that you're in a playground
16:37and you want to send a message to a friend,
16:40if you both know what that message means,
16:42you can just hold it up and people will be wondering what that is,
16:45but you both know what it means.
16:47So what's that called?
16:49Semaphore. Semaphore used to be the kind of signalling thing.
16:53Hurricanes.
16:58So what we thought of was the whole robot wars concept.
17:01You could get a robot building kit.
17:03This would go with the Meccano idea, the fun of constructing it together.
17:06When you've put it together, you then put these two robots to battle
17:10and you bash them manually together,
17:12and parts fall off if you bash them hard.
17:14Just to give you my initial gut feel
17:17on all of the ideas that were presented,
17:19for me, I really like the robot idea.
17:22I'd really like it if you could pick two, if possible,
17:25because we want to present two.
17:27OK, robot and I think the construction plug.
17:31For me, my favourite toy was the construction plug.
17:34If I had to choose another one,
17:36I think I'd probably go with Sarah, which would be the robots.
17:39My favourite is plug idea or the robot idea.
17:43Can I just say the robot as well is modern, it's the next century,
17:47that's quite apt.
17:49For the next half hour, the scores on the doors, by the way,
17:52were very easy, basically the plug-in got all of your votes,
17:55the robot got all of your votes and the Semaphore got one vote.
17:59With three ideas chosen,
18:01the plug-in thing, the robot and Lindsay's Semaphore,
18:05the girls go to see one of Vivid's experts.
18:09They had a number, I thought, of very clever concepts.
18:11They came up, perhaps, with too many, nine, I think, in all.
18:14Some of them, I thought, were extraordinary.
18:16The winner appeared to be a three-pin plug,
18:19something that children are told time and time again
18:22to keep well away from,
18:24and here they were, designing a toy
18:26to replicate the look of a three-pin plug.
18:28I was staggered.
18:30Would it be possible or dangerous, potentially,
18:33to actually have live electricity flowing through that so that...
18:37Yes.
18:39Would that ever meet safety standards for a child's toy?
18:42No.
18:43OK, that's easy then.
18:45With the plug rejected, Rachel's robot idea is now the clear favourite.
18:57So the teams can get inside the heads of their target consumers,
19:01a focus group has been arranged,
19:03a local troop of Cub Scouts and Brownies.
19:14Right, in all of the big wide world, OK,
19:17what's the toy that you want most, and why?
19:20Yeah, what's the thing that you would love to have that you don't have?
19:24OK, what would you like to have?
19:26A bouncy castle.
19:27A bouncy castle?
19:29What's your favourite colour?
19:31And for that...
19:32Blue.
19:33Blue?
19:34What's your favourite colour?
19:35Blue.
19:36Blue?
19:37Yeah.
19:38We'll all go for blue.
19:39We'll take one of those.
19:40You can eat it now, if you like, whilst we ask you the next question.
19:42How about having one of those?
19:43I'd like it if it was kind of a police robot.
19:45A police robot.
19:47That's a very good idea.
19:50Yeah, a police robot.
19:52If it splashed me, it might accidentally blow up or something like that.
19:59The girl's robot idea seems to be a hit with the kids,
20:03but Lindsay's still hooked on her semaphore.
20:06I need to sell the semaphore to the other girls,
20:08because I really like that, and it's going to be bloody cheap to make.
20:11Yeah, exactly.
20:13Hi, Lindsay, it's Miranda.
20:14Hello, Miranda.
20:15Can you, or one of you,
20:16summarise what you've learnt at the focus group, please?
20:19I love the robot idea.
20:20In fact, all the children love the robot idea.
20:22Wow.
20:24What they came up with from my group
20:27was to actually come up with characters for the robots,
20:30so it's accessories and costumes.
20:32But they just wanted to borrow the accessories from the friends
20:35and then lend out theirs,
20:36so they got different costumes for the robots.
20:40Rachel gave me some feedback,
20:41and that was that I didn't communicate semaphore very well to you,
20:44because she didn't understand it, and she now does,
20:47and I'd like an opportunity to pitch to you all again.
20:50All right, see you there.
20:51What I find disheartening about this
20:53is that we've just spent half an hour with the kids...
20:55Oh, no.
20:56..talking about robots and things exploding
20:58and really getting a good feedback,
21:00and now none of that's relevant, really.
21:03If we knew that they wanted us to run,
21:05the robot one was the most popular.
21:07As far as I'm concerned, semaphore was never even brought up, was it?
21:11Project manager Lindsay has made a decision.
21:13Both ideas will be delivered to DesignWorks, the model makers.
21:17Hello.
21:18But with two toys, she doubles the work load
21:21and risks alienating half her team.
21:23Nice to meet you.
21:24Miriam. Miriam.
21:25Rachel.
21:26So I think the design agency are actually going to waste their time
21:29on a product that I don't think is going to work at all,
21:32and they could be spending that time creating a really good visual for us
21:35so that we can present it easily to the board at the end of the day.
21:41Do you think you might be able to get two products, whatever that is,
21:45by mid-morning to us tomorrow?
21:47I think so, yeah.
21:48OK, I'll start with the semaphore, cos I've got that on top of the pad here.
21:52We thought it could be called Secret Signals.
21:55We're thinking that if it might be,
21:58it could be about the size of this pad.
22:01The boys deliver their electronic game idea.
22:05Hello, Impact. How are you doing?
22:08Welcome to DesignWorks.
22:10Thank you very much.
22:11Do you want to come through?
22:12Yeah, please.
22:13Good.
22:14Follow us.
22:15So in terms of what are you expecting to get out of this session?
22:18I mean, it would have been good to have had a bit of a phone call or something.
22:21Expectations, then.
22:23You want to take the product back tomorrow.
22:26What are you looking to get from this session?
22:28What are you looking to take away with you?
22:30It probably took longer than it should have.
22:32They are a bit behind, but what they've come up with,
22:35there's been a mixture of what quite a few of them thought of,
22:38and that's quite good because it shows they're working in teams.
22:41Paul, at one point, said,
22:42yeah, that idea's much better than mine.
22:44And I thought, well, that's quite good
22:46because he's the sort of person who likes his own ideas.
22:49Whether they should have talked to somebody at Vivid beforehand
22:53about generally what was in the market,
22:55what you could make for X pounds, et cetera, et cetera,
22:58I don't know. They didn't do that.
22:59They did it the other way around.
23:01It may turn out that that was the right strategy.
23:03We'll find out.
23:05Is Matt Peck not going anywhere?
23:08With the ideas delivered, it's back to the house.
23:19It's been a long day, and it's not over yet.
23:24Lindsay calls a meeting to repitch her Semaphore idea.
23:29Can I just say that I just want to let you know
23:32I'm not totally hooked on Semaphore.
23:34I just really want to make sure that we've got two options.
23:37You wanted to know how big the signs were?
23:39Yeah.
23:40Maybe this is tomorrow's discussion as well.
23:44I think that the secret signaling is not very good at all.
23:47In my opinion, it's pretty awful because it's cryptic.
23:50I honestly don't think that it's a winning formula
23:53to sell mass volume,
23:55and let's face it, that's what it's all about.
23:57In pure business terms, I think the day's going really well.
24:00I'm really pleased, and one of the reasons why I'm pleased
24:03is because I'm just...
24:05Because you can be so focused on the task,
24:08I'm finding that a lot of the management styles
24:11or leadership styles that I'm using are just kind of coming together.
24:14I'm seeing my own behaviour in much better lights
24:17than I think I've probably behaved in the past.
24:19If we would have known how enthusiastic you guys were about Semaphore,
24:24then perhaps we could have done our research
24:26a little bit more effectively.
24:28To have Semaphore kind of put upon us
24:31when we returned to the second room,
24:33it didn't fit any of that criteria.
24:35Time's getting on. We want to stop tonight.
24:38No, we've crystallised the options.
24:41OK, if it's essential now,
24:43because we're just crystallising the options.
24:45As long as you've crystallised the options,
24:47I'll mention my genetic question.
24:49I just felt it was relevant right now.
24:51Elsewhere in the house...
24:53I thought that was a shite name.
24:55..the boys' team struggled to name their product.
24:58The initial thought that came to mind was Switchbase.
25:01Doesn't sound great, but it's a play we can work on, OK?
25:04That sounds better. Switchbase.
25:06Matthew, what do you think?
25:08You're reading Sir Alan Sugar's bloody book.
25:10Matthew, come on.
25:12I've been here too many times.
25:14We've been here too many times.
25:16Everyone's been here too many times.
25:18We're all part of a team, so we all need to concentrate.
25:21I will go along with what everyone says.
25:23No, when we want your input, man.
25:26I'm not throwing you out.
25:28Yes, you did.
25:30You need to be part of the team.
25:32I am part of the team.
25:34You're not reading the book.
25:36If you want me to add to the already-raised voices in Shouting Five,
25:39but it gets absolutely nowhere in my book.
25:41Everyone was having their own opinion, OK?
25:43Not me.
25:45Exactly, you were reading the book.
25:47I don't expect team members to do that, all right?
25:49OK, yeah, good.
25:52You just pay attention.
25:54I don't sit there reading a book, I start twiddling my thumbs, all right?
25:57I have been there. OK, I understand...
25:59It doesn't matter. Listen, how would you appear, yeah?
26:02If someone's standing there, you know, talking or, you know, discussing ideas,
26:06and I'll sit there and open up a book.
26:08Like I don't give a shit.
26:10You look like... I don't expect that from you.
26:12OK, well, if you have to start.
26:14OK, all right.
26:21MUSIC PLAYS
26:26With the pitch due tomorrow, model makers work through the night.
26:30The boys need a handset for their electronic trading game.
26:35The girls need a model robot.
26:39And for Lindsay's secret signals, a box of cards.
26:51The following morning, the boys leave the house,
26:54just eight hours before they must pitch their toy ideas to the experts.
27:01The girls are running late.
27:03What is it about them just not being able to get up?
27:05Well, they're just girls, aren't they?
27:07Make-up they pile on, my God!
27:09They're quite heavy, aren't they?
27:11But they need it, don't they?
27:13Oh!
27:15Look at that.
27:17An attractive woman does not need make-up, does she?
27:19I agree totally with that.
27:21My wife never wears make-up.
27:23And if I met her and she was caked on in make-up...
27:25It wouldn't work.
27:27..she would have missed the opportunity with me.
27:29She must be gutted.
27:31Well, she's not, because she doesn't.
27:33LAUGHTER
27:35Oh!
27:37Lindsay has sent half her team straight to the model makers
27:40to collect their prototypes and get on with their presentations.
27:45Design works have finished both the women's toys.
27:48Have you got it, Jess?
27:50It's the big reveal.
27:52First, the team favourite, the robot.
27:54Oh, fantastic!
27:56So, to buy in your idea a bit more.
27:58Yeah.
28:00Then, Lindsay's favourite, secret signals.
28:02Oh, that is...
28:04Secret signals.
28:06But the girls still have to choose which one.
28:08I would go on the strongest product right now.
28:10I would personally say it's the robot.
28:12Well, I agree with that.
28:14So, what do you think, Miriam?
28:16I'm trying to stay really neutral
28:19until I knew whether Lindsay wanted to call it,
28:22because I don't want to put all my heart into one of them
28:25and then Lindsay make a call and kind of have to shift.
28:28Well, exactly so...
28:30Lindsay hasn't seen the models.
28:32She's stayed back at the toy company.
28:34Just wanted to ask a couple of questions of Lindsay, really.
28:37Yeah, I'll pass you straight on to her.
28:39OK. Hi, Saira.
28:41Did you hear that, Lindsay? Yeah, I did, yeah. Sounds good.
28:43Brilliant. What we wanted to ask you,
28:45we're going to start doing our presentations now.
28:47Now, we want to concentrate our presentation on the one product,
28:51but do you want us to do...
28:53Do you want us to concentrate
28:55on giving an equal presentation on the two?
28:58Yes, because we don't have enough data
29:00to make the product choice yet,
29:02and we want to keep our options open.
29:04Just to clarify, you want us to do a presentation
29:07for both products?
29:09Yes, definitely. Right. OK, yeah.
29:11And really go for it.
29:13I know that you've all got personal opinions,
29:15but please cast those aside.
29:17I don't think, really, that we're actually...
29:19There's no real personal opinions here,
29:21if you don't mind me saying so.
29:23What's happened is...
29:25Can you just... We're a bit busy at the moment.
29:27Can you keep that data, keep gathering data,
29:30and I'll need you to work up two presentations,
29:32because we need to make sure that we're keeping our options open.
29:36For the men, it's much simpler.
29:38And, er...
29:40Let's blow the dust off there.
29:42They've only got one prototype,
29:44and it's love at first sight.
29:46So treat it carefully. What do you think?
29:48Top job, really.
29:50You want one now, don't you?
29:52LAUGHTER
29:53It is. It's good, isn't it? It is.
29:55This is the next phase, isn't it?
29:57This in itself is going to keep people saying,
29:59I want that. I want that.
30:01The men even have time for expert help on how to pitch it.
30:04So, thinking now for your presentation this afternoon,
30:08you've got to communicate the product.
30:10It's not just a case of saying,
30:11here's a nice model, doesn't it look fantastic?
30:13It's all about communicating the concepts,
30:15and that's really where they're going to pick up on,
30:17and, you know, how is this going to work?
30:19LAUGHTER
30:20So, what we've done, these are visuals, just flat visuals, OK?
30:23We have actually produced the thing on the computer as well.
30:26Keep it in the box, please.
30:28Because the girls haven't decided which toy to go with,
30:31it's back to the focus group to put both to the vote.
30:34Do you think you'd want to use this to send messages
30:36to your friends in the playground?
30:38It's five out of ten for secret signals, but seven for the robot.
30:42It's Lindsay's call.
30:44People have already got robots,
30:46so fundamentally, are we going to take a risk is the question,
30:49and I quite like taking risks.
30:51Yeah.
30:52It's meant to be your call.
30:55Not the plan.
30:56No pressure.
30:58Her call is to ignore both the focus group's vote and her team
31:02and press on with both products.
31:04I'm so excited about both products,
31:06I don't actually think it matters, so let's bear that in mind.
31:09Exactly.
31:10Good.
31:11I like that line of reasoning. It doesn't matter.
31:13We're going to win whichever. They're both so good.
31:16Exactly. I agree.
31:17Let's go.
31:18We're here.
31:19But Lindsay's decision heaps pressure on the other girls,
31:22who have to prepare two pitches.
31:24Why do we have to put the total market there?
31:27Because it shows we've done research and that's what they need to look at.
31:30Sarah, you have to be clear about what you're asking.
31:32I am.
31:33What do you want to gain from this?
31:35Right, why don't you write it?
31:36No, I'm not going to steal that because I'm not going to succumb to this
31:39really childish thought game.
31:41I'm trying to understand.
31:42What do you need to know?
31:43Be professional. What do you need to know from this report?
31:45I want to know what the total market is for the toys.
31:48Right, OK.
31:49It's not what they've made, it's units.
31:51It's how many units have been sold.
31:53OK, but listen, I'm just trying to get...
31:55Unit share.
31:56Yeah, but is it...
31:57Average price.
31:59There's no point in you victimising me for you don't understand the report.
32:02Right, brilliant.
32:03Don't get personal emotive language.
32:06Listen to the language you're using.
32:08You need to calm down.
32:10Too hyperactive.
32:11Yeah.
32:13And I can't work like that.
32:15How it should be.
32:17We're coming over.
32:20With less than one hour to go before the deadline,
32:23Lindsay decides it's time to choose a toy by vote...
32:26again.
32:29Right, we're going to assume that both products are viable
32:32because if they're not, obviously we'd have to change our minds,
32:34but we need to move on.
32:36I'm going to ask you all to put marks out of 100.
32:39So you've got 100 points to allocate to these two products.
32:42Is it 80-20? Is it 50-50?
32:44And I want you to write them on a bit of paper and give them to me now.
32:54All right, hang on.
32:55OK, the scores on the doors are...
32:58Secret Signals, 260 out of 600.
33:02Robot, 340.
33:04We as a team are split.
33:06I, as project manager, want to take a risk.
33:11I'm going to take a risk on Secret Signals
33:13because I think people have got robots
33:15and I think that's what Alan Sugar wants is the next best thing.
33:18Now, who wants to present Secret Signals?
33:20Most products that are pitched at Crazes will fail.
33:23Secret Signals might not work in the market,
33:26but it's got a better chance of being a craze than the robot product.
33:29I feel a little bit disappointed about the decision deep down, really,
33:32because I thought the robot was an absolutely brilliant idea.
33:36I think the feedback we were getting
33:38and the body language we were getting from people who were producing it
33:41was very positive.
33:42I'm confident that the product we've got's great,
33:44but I have no idea what the other team have got to offer.
33:48But I think we've got a good one.
33:50I'll be surprised if they beat it.
33:52I'll be surprised if they beat it.
33:54But I'm going to give this presentation 100%
33:56because I want my team to win.
33:58It's fundamental that we do,
34:00and I think my enthusiasm and professionalism
34:03will come across when I present it.
34:05So I'm going to take my personal feelings out of it
34:07because it's not about being personal, it's about the team winning.
34:12Sorry to interrupt, everybody.
34:13Deadlines, 4 o'clock.
34:15Got to collect all the prototypes, presentation materials.
34:18I'm sorry, guys, it's 4 o'clock. You've got to stop now.
34:21Anything that isn't handed to me in the next 15 seconds...
34:2315 seconds, OK.
34:25Take it, take it.
34:269, 8, 7, 6...
34:285, 4, 3, 2, 1...
34:34Finished. There we go.
34:40Time for the pitch.
34:43See you later.
34:44Each team gets 15 minutes to sell its idea to the toy company bosses.
34:49They'll advise Sir Alan who should win.
35:00Hello there.
35:01Hi.
35:02Hi, Nick Austin.
35:03How do you do?
35:04Nice to meet you. I'm Lindsay.
35:05Hi, Lindsay.
35:06Hi, Emma.
35:07Hi, Lindsay.
35:08Hi, I'm Chrissie.
35:09Hi.
35:10Hi, nice to see you.
35:11As you know, I'm with First Forte.
35:17Hi.
35:18Nick Austin.
35:19Hi, how are you doing?
35:20Hi, James.
35:21Nice to meet you.
35:25Ladies and gentlemen.
35:26Good afternoon.
35:27Let me hand you over to James.
35:28So, first of all, this is a trading game with a twist.
35:32Switchbase is an interactive device that communicates with other similar devices,
35:38allowing trading and gaming in what we believe is an exciting new format.
35:44The three key objectives...
35:46Actually, there are five.
35:47The other two I'll talk about.
35:48The first objective was to develop a prototype and packaging for a new toy.
35:53The second was to understand that speed to market is absolutely fundamental to...
35:59They were bought at a toy market at a time that we had very limited resources.
36:03The key thing is that I pulled down from that post in July 2004,
36:07and it was a manual purchase.
36:12It sounds risky, but actually you're working off the basis of something that has worked time and time again.
36:18What kind of profit margin would the retailers make on the cards?
36:22On the cards, I think we're looking at 40%.
36:25The idea of the cards is that the children between them in their little group who've got these cards,
36:30they devise their own meanings for these symbols.
36:33So there aren't particularly any pre-printed messages.
36:36And what the children do is they have a tiny enough pencil with their pack,
36:39and on the backs of these cards they can actually, with their friends, devise their messages
36:43and write what they want them to mean.
36:46So for this one, you know, let's eat together, for example, at lunchtime.
36:50They all know within their little group that that's what that's going to mean.
36:54Thank you very much.
36:55Well done.
36:56Cheers.
36:57Congratulations.
36:58Thank you very much.
36:59Cheers.
37:00Take care.
37:05Time to call Sir Alan.
37:12Hello?
37:13Sir Alan?
37:14Yeah, Nick, yeah.
37:15Hi there.
37:16So how did it go, and bottom line is, which one do you think was best of the two teams?
37:21The boys' team, they turned out with a great product.
37:24If we were a company that specialised in that area, we may well have ended up going with it.
37:29It was that good.
37:30Really?
37:31Yeah.
37:32That's excellent.
37:33Now, the girls' team, the product, I wouldn't have bought it.
37:37I thought it was pretty weak.
37:39I mean, frankly, today's kids are more likely to be into SMS and mobile phones,
37:45electronic messaging, rather than showing cards to each other.
37:48Right, yeah.
37:49Maybe in the 1960s that I got away with it.
37:52Right.
37:53OK, well, thanks a lot for calling, and I'll get the toys in the boardroom,
37:56and then I'll come to the ultimate decision.
37:59OK.
38:00OK.
38:01Goodbye.
38:02Bye.
38:05Task complete.
38:06Sir Alan and the candidates head for the boardroom showdown.
38:12Hello.
38:13Hi.
38:16Hello, Francis.
38:17Hello, Francis.
38:19Thirteen candidates are about to become twelve.
38:40So, if we don't win this, I will eat my hand.
38:49Sir Alan's ready to see you. You can go through now.
38:52OK.
38:55OK.
39:19Good afternoon.
39:20Good afternoon.
39:21Good afternoon.
39:22I told you quite a while back that I'm the one that makes the decisions,
39:26but I'm going to give you the opportunity to pitch your ideas to me.
39:30So, I'll start off with the ladies first.
39:33Who wants to give me the idea?
39:35Who wants to tell me what was in your mind?
39:38Who wants to tell me what was in your mind?
39:41Who wants to tell me what was in your mind?
39:43Who wants to tell me what was in your mind?
39:45Who wants to tell me what was in your mind?
39:48You want me to describe the product?
39:50Well, tell me what you want.
39:52It's the step before text messaging for children that aren't allowed
39:55or can't afford mobile phones,
39:57or wouldn't necessarily be equipped enough to work with them anyway,
40:00where they can show each other pictures.
40:02Sounds a bit boring to me.
40:04I think a lot of mums will be very relieved
40:06to not have their children shouting all over the place
40:08because they just have to stop talking, basically.
40:10You know, you try and stop children shouting,
40:12and I think you won't have to worry
40:14about getting the job of me as the apprentice, you know?
40:17It's the devilment in children.
40:20My observations are that it's a bunch of cards.
40:23You know, that's my call on this at the moment.
40:27James did the presentation, so just for the consistency,
40:31I'll let him finish off his good job.
40:33Is that because you're passing the buck?
40:35No, that's because he's worked on the presentation
40:37and, you know, as a good team leader,
40:39you know who's strong in your team.
40:41Who's best at doing the job, is that right?
40:43Well, basically, Switchbase is all about
40:45having a small electronic device.
40:47It allows you to collect, so collecting cards.
40:50It allows you to swap cards and trade.
40:53And then it allows you also to have gaming interactively.
40:57Where did the fundamental concept come from
40:59about this interactivity, electronic receive and transmit type of thing?
41:03A number of us. I mean, I know that I came up with something
41:06where I said I'd like to have something in the playground
41:08where if it comes into contact with the other receiver...
41:10Where was you when you did that then?
41:12That was in the first van on the way down.
41:14Right. You weren't outside Argos by any chance,
41:17because, you see, I found this this morning,
41:20which is a similar product.
41:22It creates and controls your own tribe
41:25and it's interactive and it's got infrared on it
41:29and all that type of stuff.
41:31You see a picture on the back where if you get in the close proximity
41:34of each other, you will interact with each other.
41:37And as I had a little bit of time,
41:40in a similar toy store, there's another device here
41:43which actually uses barcodes to read different things like this.
41:47So the point I'm making is that I'd like to know
41:51whether, honestly, honestly, you came up with this yourself.
41:56I certainly did a number of those products.
41:59I think the idea came from the fact that we looked back
42:01at which business or which types of toys were really successful.
42:05And I think in both cars we came up with Top Trumps.
42:08What I'm trying to establish here
42:11is that this was an innovation of your own.
42:15I'm going to give you the benefit of the doubt.
42:18The Cure product is more of an enhancement
42:21of something that's already in the market.
42:25I've had a very long conversation with Nick Austin
42:29and he's the toy man.
42:31What he don't know about toys is not worth knowing.
42:34And so my instinct was, I'm going to have to go with what he says.
42:38Boys, you've won.
42:44Girls, you haven't won because I find this boring.
42:49And I've got to tell you, that's what they felt.
42:52They thought it was boring.
42:54As usual, I'm going to give the winning side a treat.
42:58This time I'm going to send you off to a country home.
43:01We're going to do a bit of clay pigeon shooting.
43:06Ladies, you're going to come back, we're going to have a discussion,
43:10but eventually one of you is going to get fired.
43:32MUSIC PLAYS
43:44I'll have him this time, Peter, you see if I don't.
43:55Blast!
44:02I think we've all done a really incredible job, so whatever happens,
44:06let's just remember that, OK?
44:08And the other thing I want to say is that I'm really pleased
44:11that you were backing me and we stuck together as a team.
44:14So thanks for your support.
44:17MUSIC FADES
44:30The girls return to the boardroom.
44:37Lindsay will eventually have to choose two of her colleagues
44:41to join her in the firing line.
44:47PHONE RINGS
44:50Hello?
44:52OK, sure.
44:54You can go through now.
44:57MUSIC CONTINUES
45:14OK, these boys have kicked your arse twice.
45:17It's disappointing.
45:19Now, I'm going to leave the floor open to you
45:22to decide whether the outcome is going to be eventually here, OK?
45:26So, go for it.
45:28Who do you think let the side down?
45:30I think that's a really, really difficult one to call
45:33because my personal feeling about this task,
45:35I think we were quite pleased with the product that we'd developed
45:38and thought that we worked really well as a team to put it together.
45:41But, Rachel, I want to hear what you think went wrong.
45:45The ultimate decision to go with the secret signals toy,
45:49which was one of two choices that we had to make,
45:51which we left that decision until quite the last minute,
45:53was Lindsay's choice.
45:55OK, how did you vote?
45:57I voted for the other prototype.
45:59Let them join their party here, shall we, Robo?
46:02Adele, you wanted to go with this one.
46:05Absolutely. You thought this one sucked.
46:07Yes. So, what did you do? You're in a team. What did you do?
46:10I asked for a private word.
46:12I had involved myself in the presentation stages
46:14and I explained to my project manager that, unfortunately,
46:17because of the decision that was made,
46:19I couldn't take part in the presentation.
46:21At that point, I retracted. So you abstained, really? Absolutely.
46:24I mean, Lindsay, did you detect after that
46:26there was a total disinterest in helping the group from her?
46:29I didn't have much visibility on Adele's contribution.
46:34Miriam, you've been very quiet.
46:36Lindsay had asked me if I would be responsible for pitching the product.
46:40So, I had my personal opinions,
46:42but I had to remain extremely open-minded to both of them,
46:45cos if I was going to pitch something effectively,
46:47then I wasn't able to come down on one side of the fence
46:50before we'd made the product decision,
46:52which happened 20 minutes before the presentation.
46:54Which one did you vote for?
46:56I had to remain very split. I couldn't allow myself...
46:59Does that mean 50-50? It does.
47:01Lindsay, I'm not hearing good vibes here.
47:05I mean, these people are being awfully polite, in my eyes.
47:08They're pointing the finger at you, whether we like it or not.
47:12Because if my understanding is correct,
47:15it came the 11th hour when the decision was to be made,
47:18and even when you had sight of the result,
47:20you decided that we're going to go with S. Is that right?
47:23Yeah, that's right.
47:25And what do you think now?
47:27I don't think that our main sources of data to make the decision
47:33were our own opinions.
47:35And I think we were becoming confused about what really counted.
47:38And I was led to believe that I should trust the focus group...
47:43Even though the final vote ultimately came down on the side of the robots?
47:46No, no, I'd discount that, and I don't have the figures with me,
47:50but we decided on the way back, and we reached a decision...
47:53No, we didn't decide, Lindsay. We didn't. You decided.
47:56You weren't with us.
48:01OK. Well, I don't think we can take this any further, really.
48:05Lindsay, will you choose who you want to bring back into this boardroom with you?
48:09I'm clutching at straws here,
48:12but I'm going to be picking Adele and Miriam.
48:18OK, so, you three, you can get back to the house.
48:25And you three wait out there in the reception,
48:27and I'll call you back in when I'm ready.
48:42As I've said several times, they're being awfully polite.
48:50When these three come back in,
48:52she's going to have to give me a very good reason,
48:56and the other one's got to give me a good reason also.
48:59I'm not too clear about what Miriam's position is.
49:02She can talk very well.
49:04It's one of those talks that I've had with her,
49:08It didn't make sense to say,
49:10I'm going to remain equally committed to both.
49:13You can't be. You must have one you prefer.
49:16You've heard more from Adele now than you've heard since she came here.
49:21I'm not sure what Adele really did, though.
49:23Well, it's what she didn't do. I think she abstained, basically.
49:27It's difficult. Adele obviously felt that she had to do it,
49:30but she didn't feel that she had to do it.
49:33I think she abstained, basically.
49:35It's difficult. Adele obviously felt very passionate about that product.
49:39Whether she then didn't help in relation to the other,
49:42and I'm not clear about Miriam.
49:44Miriam did the presentation.
49:46It wasn't that convincing a presentation.
49:48I think I've got a picture in my mind.
49:51I'm going to give them a last chance,
49:54and we'll call them back in and get this over and done with.
49:59PHONE RINGS
50:01Yeah, Francis, send the three in, please. OK.
50:19Lindsay, you said to me you're clutching at straws
50:21when you chose the two people to bring back here in the boardroom.
50:24I don't understand that point. What does that mean?
50:28I just couldn't find a serious fault with many of my team members.
50:33I thought we did quite well. What did you do, toss a coin, then?
50:36No, I needed to think of a rational...
50:38Well, there must be a reason, then.
50:40I perceived strength coming from those around me.
50:42Adele wasn't actually around me, that's very unfair,
50:44but that's why I picked Adele.
50:46And Miriam, what was the reason about Miriam?
50:48She didn't do the research to contribute to the presentation,
50:51and so, because quite a lot of us are quite good at selling,
50:54somebody else could have conveyed what she'd conveyed, maybe not as well.
50:57Can I come in on that straightaway, please? You'll have your time.
51:00So, John Blunt, who out of these three should be fired, do you think?
51:04Who out of the three of us should be fired? Yeah, yeah.
51:08Adele.
51:10And any reasons why?
51:12Yeah, because I thought her contribution
51:14wasn't as strong as the rest of the team members.
51:16Miriam, you want to talk?
51:18I just wanted to say, in terms of my being dispensable,
51:21which is ultimately what Lindsay has said,
51:23I'm actually quite shocked by that,
51:25because at the end of the day, I was the only person
51:28who would have been able to effectively present either one of those products.
51:31Saira wanted to step out of the entire presentation at the end,
51:36because she said, I don't believe in this, I can't do it,
51:38and I had to ask her still to be a contributing factor to that.
51:41Lindsay could not have presented even her idea,
51:44because she couldn't even sell it effectively to the group, her team.
51:48Everyone said how apologetic she seemed about the idea,
51:51how they wanted to see her present it with some sort of passion.
51:54I mean, it was the idea that had come from her at the outset.
51:57Your job at the end was to present what you thought,
52:02up until 20 minutes or something like that before the end.
52:05You had to have a speech for both products, is that what you're saying?
52:08That's exactly the task that Lindsay had set for us.
52:10So when did the decision come as to which one you actually got to go and pitch?
52:1520 minutes before our final.
52:17So you're saying you prepared yourself for both?
52:19Well, this is what she'd asked us to do, and that's what I had done.
52:22So again, John Blunt, who should go out of you three?
52:25Lindsay, without any shadow of a doubt.
52:30Adele?
52:31You're probably aware from my comments earlier
52:34that all the way through, the secret signals
52:37had absolutely no mileage whatsoever in my mind.
52:40What was also a problem for me is the research and development.
52:44The R&D wasn't consistent, it wasn't used.
52:47When we tried to feed that back, it wasn't...
52:49Adele, you're asking me to accept that you abstained from this thing,
52:54you had no heart in the product, but you stayed professional with it.
52:57Is that what you're saying?
52:58I absolutely stayed professional throughout.
53:00And you want me to accept that?
53:03I would ask you to accept that.
53:07And again, bluntly, who should go out of you three?
53:10Without a shadow of a doubt, Lindsay, because she didn't listen to her team.
53:14Lindsay, I'm not liking what I'm hearing here,
53:17and none of these people here are actually telling me anything other than this.
53:21They're pointing the finger at you.
53:23Tell me, tell me, convince me...
53:27..why you shouldn't be fired this week.
53:29Me? Yeah.
53:33Because I went through the process of undertaking the task
53:38in the most logical and organised way I could,
53:42and we delivered something that I believed in,
53:44and that's the best I can do.
53:46OK, I've listened long and hard here.
53:49Adele, you were faced in a situation with six people,
53:53you were not a team leader,
53:55you didn't like the product from the beginning, but you were stuck.
53:58And I'm going to give you the benefit of the doubt this time.
54:01It may be that you might want to consider one day
54:03putting yourself forward to be a team leader.
54:06Yes, I'll take that on board, sir, and thank you.
54:09Miriam, you're telling me that you're giving your heart and soul
54:12into your presentation.
54:14I wasn't too happy about the 50-50 thing,
54:17because that really was weak, as far as I'm concerned.
54:20Yes, I can understand that you're going to give your best,
54:24because you've been instructed to give your best,
54:26but what I can't understand is you have not shared with me
54:29what your real personal like is on these things.
54:32And you've left me thinking,
54:34well, I still think both of them are quite nice.
54:36But anyway, what's said is said.
54:38Lindsay, in my opinion, you made the biggest error.
54:44You had the opportunity in your grasp,
54:46you heard from your colleagues that they all felt this thing
54:50actually had more legs than that, and you chose to ignore it,
54:53and you made a decision in the end,
54:55and that decision, I'm afraid to say, is going to cost you.
54:59Lindsay, you're fired. Thanks.
55:07Correct me if I'm wrong,
55:09but I think they were sent out to make a toy.
55:12Not go and dance at two weddings and make two toys.
55:15Make a toy. And she made that decision.
55:18And all the rest of them, you know, had to admit that.
55:21It was her decision, it was down to her.
55:23I've got no problem with her going, I'm afraid.
55:27I think I kind of engineered the boardroom to get Adele sacked
55:30because I felt that she was the weakest link.
55:33So I put Miriam in because she's strong,
55:35thinking that that would then give Sorelle and Sugar
55:38no choice but to fire Adele.
55:40My values are about making a decision and sticking to it.
55:44If it's the wrong call, it's the wrong call,
55:46but if you're working for somebody,
55:48you can't sack someone when they make a wrong decision
55:51because you've got to stick to it.
55:53If you're working for somebody, you can't sack someone
55:55when they make a wrong decision
55:57because you've invested so much money in them,
55:59you may as well keep them because they've learned something
56:01and they're a better employee after that.
56:03So, I mean, I don't share Sorelle and Sugar's values,
56:06but, you know, he's got every right to make his own judgement.
56:14One job, now 12 candidates.
56:17Sorelle's search for his apprentice continues.
56:24Next week...
56:25There's a pattern forming and it's not looking good for the girls.
56:30I'm going to change things a little bit this week.
56:34After two defeats, the girls are mixed with the boys for the first time.
56:38Now I'm going to tell you what the task is all about.
56:41Buying.
56:42You're not delegating the task correctly, can I just say?
56:44Both teams are going to get a list.
56:46A cheap and cheerful new bowler hat.
56:48A bowl of jellied eels. It's a matter of life and death.
56:51It's 5.30 and you've got to bring all the stuff back to the ballroom.
56:54Right, Miranda, you do not split up from us!
56:57Thank you very much, we'll take it.
56:58Have respect for me if you want to question what I asked you to do.
57:03Now the teams have been changed, who's next at the door?
57:06I'm very, very disappointed.
57:08You ever let me down, I've got to tell you, you're fired.