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00:00I'm looking for big bucks. I won't be working, you will be working.
00:05Lord Sugar's on the hunt for a brand new business partner.
00:11The whole point of this is to prove that we can start a business with £250,000.
00:16This is not about chance in your arm. I want a business model, a business plan. I want someone who's going to go for it.
00:22Ready to fight for his funding, 20 aspiring entrepreneurs.
00:28This place is full of sharks. You've got a noose here around your neck. I am the judge, jury and executioner.
00:35On the table, a quarter million pound investment and a 50-50 partnership with Britain's toughest backer.
00:44Are you having a laugh? I'm telling you for the last bloody time, clean your actor and stop being a clown.
00:51Come on girls, we can do it.
00:53It's a deal worth fighting for.
00:55That is horrendous. You're already speaking rubbish, mate.
00:58They're all covering their own backsides.
01:0120 candidates. Well done, I'm going to hug you.
01:0512 tough weeks. I'm running this task.
01:08I am not finished talking. When I finish, when I finish, you can finish.
01:12One life-changing opportunity.
01:15You're fired, you're fired. It's too little, too late. You're fired.
01:25Previously on The Apprentice.
01:32I want you to launch your own online video channel.
01:36I think we need more props and I think we need to do more puns, like how quick can you eat a chicken?
01:41Solomon set out to make food funny.
01:45Excellent.
01:47And James made a meal of clowning around.
01:51I'm like the funny childish one, you know.
01:53Action.
01:55Ella Jade went for fitness.
01:57I don't care, just do it. Star John, star John, star John.
02:00But her fat daddy concept...
02:02I don't think I would share it on an overweight friend's page.
02:06Just say, hey look, this is you, lol.
02:08Didn't work out.
02:09I'm extremely concerned.
02:11In the boardroom...
02:133,532 views.
02:16Cyber success for Solomon.
02:19Next task, I want to be the project manager.
02:21Stephen talked himself into trouble.
02:23You're not going to be the next project manager because you're fired.
02:26Sarah's time was up.
02:28Sarah, you're fired.
02:31And Ella Jade...
02:32I promise you, I will learn from this. I promise you.
02:35I've made my decision, okay? You're fired.
02:38Made three.
02:40Now 12 remain to fight for the chance to become Lord Sugar's business partner.
02:525.30am.
02:57Hello?
02:58Good morning.
02:59Good morning.
03:00Lord Sugar would like you to meet him at South Mimms.
03:03The cars will be outside in 25 minutes.
03:05Okay, thank you.
03:0825 minutes!
03:10South Mimms?
03:11What?
03:13Urgh.
03:14What is it?
03:15What is it?
03:16What is it?
03:17What is it?
03:18What is it?
03:20I can't even blow dry my hair in 25 minutes.
03:26I know there's a South Mimms on the M25.
03:28What is it?
03:29I'm sure it's like a service station.
03:32So how's everyone feeling about the triple firing?
03:34The 12 that are here, they're 12 pretty good people.
03:37For me, the process starts today.
03:41South Mimms, well, Daniel said it was on the edge of the M25
03:45and he thought it was a petrol station,
03:47but I've learned to believe nothing Daniel ever says.
03:53Junction 23 of the M25.
03:56We are at a service station.
04:00Good morning.
04:01Good morning, Lord Sugar.
04:03Now, you must all be wondering how the hell are we going to get
04:07to South Mimms?
04:09Well, the only way to get to South Mimms is from here,
04:12and we're going to be going to a petrol station
04:15and I'm going to be driving up the Mimms bridge,
04:18so we're going to go down to the Mimms bridge.
04:20We've been driving up the Mimms bridge for nine and a half months,
04:23it's a lot of traffic.
04:26Good morning, Lord Sugar.
04:27Now, you must all be wondering why I brought you here.
04:31Well, coaches are money-making machines.
04:33Now, I want you to create your own coach tours.
04:37I've laid on the coaches.
04:39You need to fill them,
04:41selling tickets to tourists in London
04:43who want a day trip outside of the capital.
04:47You need to plan the tour,
04:49negotiate entry to some top attractions
04:52and show people a good time.
04:55The team that makes the most amount of profit in this task will win.
05:00And in the losing team, at least one of you will be fired.
05:05Now, as you know from the last task,
05:07three of your colleagues were sent on their merry way.
05:11So, to balance the teams up, Mark, move over to tenacity.
05:17So, everything clear?
05:18Yes, Lord Sugar.
05:19Off you go.
05:20Thank you, Lord Sugar.
05:25Teams have two days to cash in on coach tours,
05:30charge more for tickets than the tour costs to run
05:34and there's serious money to be made.
05:38Let's crack on, sir. I think we need to make some quick decisions.
05:41Already heading up Summit, Sanjay.
05:44I've got some initial ideas I'd like to put forward.
05:47I'm very much in favour of theming our tour based around history.
05:50I think Kent, therefore, would be a good choice.
05:52And I think we can do a really good story around Henry VIII
05:54and the Canterbury Tales.
05:57On the other team...
05:58Nice to be here, guys.
06:00Welcome.
06:02..putting himself in the driver's seat...
06:05Organising events is what I do,
06:07so I would like to be able to drive us to victory.
06:10..Daniel.
06:11What I'd like to put myself forward as well,
06:13when I first came to the UK and Europe, I was a tour guide.
06:16I can't stress enough how well I know the events industry.
06:18It's what I do every day. I'll make sure we win this.
06:21I'll go for Dan.
06:22We should support you if you're saying that you actually know.
06:25Let's move on, then, guys. OK, go on.
06:27Good chess players think one move ahead.
06:29Great players, like myself, think two or three moves ahead.
06:34When it comes to the other candidates,
06:35I'm going to completely outsell them, outclass them.
06:38There's nothing you can throw at me that I can't be brilliant at.
06:42Area Oxford we agree on. Is that true?
06:44Yes. OK.
06:45An English experience.
06:47We're going to take them to a very English-based castle.
06:49We're going to take them down the river.
06:51Next...
06:52It's all about margins and making as much money as possible.
06:55Pin down a price point.
06:57We are going to try and sell it for £80 to £85.
07:00Let's start higher, higher, higher, higher.
07:03I think we need to sell this for about £100.
07:05Fair point. We can go to £99.50.
07:07Individual £99.50 per £90.
07:11Yeah, absolutely.
07:13Also setting their pricing strategy...
07:15We've got 25 seats, so we really want to maximise the selling price.
07:19So I think we should start, you know, really, really high.
07:21Sanjay's team...
07:22But at the end of the day, we want to make sure this coach is full.
07:25We've only got 25 seats. But we've only got 25 seats.
07:27What particular price are we aiming for?
07:29So I think we want to start off aiming at £60.
07:31Sanjay decided £60 to include two attractions,
07:34lunch and obviously getting back to London.
07:36Really, we're looking at more than doubling our cost price anyway,
07:39so I think we've got room for movement. Is that fine?
07:42They've got 25 seats on this coach.
07:44They have to think of margin because profit wins.
07:4810.45, the teams divide.
07:53Half hit the road to check out their chosen attractions.
07:57Welcome to Kent, the garden of England.
08:00The rest head for London to seek out potential passengers.
08:04We've only got 25 seats to sell here and we are going to sell out.
08:09Blenheim Palace, Oxfordshire.
08:12Oh, my God, this looks lovely.
08:17Researching tomorrow's tour, Pamela, Lauren and Mark.
08:23This is the Great Hall. Wow.
08:2513th August 1704, Battle of Blenheim.
08:28The palace started building in June 1705.
08:31The long library, 183 feet long,
08:35which is the second longest room of any private home in England.
08:39Next, to maximise mark-ups, negotiate a knock-down entry price.
08:45Our standard rates for adults is £21.50 per person.
08:49We came out here, hopefully, wanting to go a touch lower than that.
08:53If we could come up to, say, £9.50 per passenger
08:57and sort of meet you there, could we work with that, potentially?
09:01It's very much lower than even our group rates, which are £14.
09:07I just don't want to be arm-wrestled by my boss when I go back.
09:13If we can look at more than 20 people...
09:15If we could do between 20 and 25, £9.50 would be...
09:19£9.50. Thank you very much.
09:21We very much appreciate it. You're very welcome.
09:24That was very good. Well done, Mark. That went really, really well.
09:27I think that went really, really well.
09:28I mean, we got almost a 60% discount. That's the price we wanted.
09:33Heading for their first attraction, Sanjay's team...
09:37So, we're going to Hever Castle first. Yeah, no negotiations yet.
09:40..set on bagging a bargain.
09:42I think we try and push a look and I'm thinking around 20% mark,
09:46to start with.
09:47James. 20% of what they're asking, yeah?
09:50So, we're looking at 80% discount. I think...
09:53We'll start low, can't we, yeah? It's a bit embarrassing.
09:55Embarrassing? Embarrassing that you want to bargain
09:57and you want to try and do a deal. Why is that embarrassing?
09:59Guys, come on, listen. Do you know what? I'm just going to let James leave.
10:02So, if we went in there and we got the deal at 20%, yeah,
10:05for trying it, would you be embarrassed, would you?
10:08I think you'd be snapping my hand off, saying,
10:10well done, James, wouldn't you? What I'm embarrassed about is the fact
10:13that I know you're not going to get it for 20%.
10:15So, you know what? You read minds now as well, yeah?
10:19Hever Castle.
10:22Home to Henry VIII's second wife, Anne Boleyn.
10:26Standard entry price, £15.50.
10:30So, we were thinking about £3.10 per unit.
10:34Right, that is... Which would be 20% of the price,
10:37on the basis we're going to buy 25 units?
10:39That would be quite a lot lower than we would normally talk about
10:42for our groups. OK. 20% is what we had in mind to start at.
10:46I mean, it's just some flexibility.
10:48We do have group rates, £12.25 for the castle and gardens.
10:52It's only a minor discount, isn't it, really?
10:55Well, I do feel it offers very good value for money.
10:57We're talking 25 people here, you know?
10:59It's a nice little number in one go, isn't it?
11:01To be honest, that's not a huge number for us at all, so...
11:05Look, you seem pretty firm on your prices,
11:07but I'm going to try my luck again.
11:12The city.
11:13We will pick you up from London, we will provide you with lunch,
11:16take you to Blenheim Palace,
11:18which is where the Winston Churchill was born.
11:20Targeting tourists with his premium price point.
11:23So, if you fancy it, it's a one-off tour.
11:25£90, £90 we can do now, if you fancy.
11:28Daniel.
11:30Now we have to think about... Yeah, listen, have a great day.
11:33Cheers, thank you very much.
11:35OK, I saw that'd be £180.
11:39£90. £90?
11:41£90, I thought you said £930.
11:43I'm sorry.
11:44OK, these are, as I said, £19.
11:47Not £90.
11:49Big difference.
11:50What can you do? Keep going, it's fine.
11:52HE SIGHS
11:53Next.
11:56Greenwich.
11:57Can I get a chat with you?
11:58Selling Sanjay's Kent history tour.
12:00Hever Castle is insane.
12:02It's got a maze. Also, lunch is included in the price.
12:05Reza, Roshin and Solomon.
12:07Price at the moment for an adult is £60.
12:10For a student, it's £54.
12:11Quite a discount.
12:13Solomon's got a target audience that he's going for, young girls.
12:16Hey, guys, how's it going?
12:17He's really charming them and it seems to be working.
12:19Here's Oliver's stand. It's called Summit Tours.
12:21I won't sit down cos it's a bit formal.
12:24Still laying siege to Hever Castle.
12:27You know, how about £10 per person for the adults?
12:30No.
12:31James.
12:32How about children?
12:34Would you potentially look at discounting us by half price for the children?
12:38Oh, I wouldn't, I'm afraid, as I say no.
12:40You wouldn't even look at that?
12:42So, in regards to the price, there's no more movement.
12:44I can't keep trying and trying.
12:46No. £12.25, that is our price,
12:48and that is our price that we offer all of our groups.
12:51Sure. OK.
12:52James is very forceful.
12:54He doesn't listen to other people much.
12:56He kind of just keeps pushing the same thing over and over again.
12:58Sometimes it's a bit like a broken record.
13:01We did get a discount, but it took a long, long time.
13:03And I don't think it needed to take that long.
13:05Deal finally done.
13:07Time to take in 400 years of history.
13:11This is Henry VIII's bedchamber.
13:13This is where the magic happened.
13:15So they say.
13:17St Paul's.
13:19At the moment, the tickets are £99.50.
13:22For Daniel's team...
13:23Would you like to get a ticket? Yes.
13:25Yeah? Yes.
13:26..finally, some sales.
13:28Do you want to come with us? Yeah.
13:30Yeah? OK, then. Fantastic.
13:31Come on over.
13:33Daniel and his merry men have been selling.
13:35Not that many, but they've held their price.
13:39Daniel, a master salesman.
13:42A fat zero.
13:43OK, well, thank you for your time, sir. Thank you.
13:50Hello? Hi, Dan. How are you? It's Pamela here.
13:53How's the price point going down?
13:55We've only got rid of five. Five at full price.
13:58Um, it's really tough.
14:00We're going to keep as close to the pricing strategy as we can.
14:03OK, Dan, I'll talk to you later.
14:05That is horrendous. Five tickets.
14:08There's more of us than there are on this tour at the moment.
14:11He put himself on the selling team because he is the best seller.
14:16The best thing that that boy's sold all day
14:18is himself to us and then nothing since.
14:20Oh, stop!
14:24Mid-afternoon.
14:26For Sanjay... Let's go.
14:30..the clock ticking.
14:31Go on, Gemma!
14:33James, we're not going to get to Pantabreef.
14:35How far away is that? An hour.
14:36And it shuts in an hour and a quarter.
14:38James, wait for me!
14:40Gemma, come on!
14:43James!
14:45On the other team...
14:46Oh, wow. What a view to work in.
14:49..while Mark takes a punt on his second attraction...
14:52So, if we bring 15 to 25 passengers, it's £9.
14:54Sounds good. We'll see you tomorrow.
14:56..with most of their seats still to sell.
14:59Have you actually been to Berlin Palace before?
15:01Not to Berlin Palace. Steeped with English history.
15:04From Daniel, a change of tack.
15:07Did you know Churchill was born there, for example?
15:09No, I didn't know. He was actually born in the toilets there.
15:11Target groups to shift tickets in bulk.
15:14We've been selling tickets all morning for £99.50.
15:18I'm going to go on a limb here.
15:19All in for £65.
15:21Yeah? Yeah.
15:23Oh, great. That is brilliant.
15:25As prices fall...
15:26I will do one for all of you.
15:28..nine passengers picked up.
15:31I'd expected Daniel to go in a little bit high
15:33with the starting price.
15:35Not sure that was the right decision.
15:37I think he was stressing that he hadn't sold anything yet.
15:40We'll see you at 9am sharp.
15:43Come on, Gemma.
15:45Canterbury.
15:46Come on!
15:47With doors about to close at their second attraction...
15:50I'm so sorry we're so late.
15:51..just time for Gemma to try and squeeze the price.
15:55Basically, what I had in mind in terms of where our budget is
16:00at the moment, in terms of the add-up price,
16:02I mean, you know, our budget was sort of around the £4.38 mark.
16:06It's not... I mean, that's a big discount for us to consider.
16:09Where, you know, where would you sort of recommend normally,
16:13sort of, in terms of the, you know, what's your normal discount?
16:15I think that's that as well.
16:16I know that, you know, we want to...
16:18People that come here, we want to give them an amazing experience.
16:21We're going to tell people about, you know, your business.
16:23Hopefully, that will spread the word.
16:25More people will come, so generate more business from it.
16:27So, just, you know, it's worth taking into consideration...
16:29Yeah, no, I appreciate that. ..what you think about these prices.
16:32So, we could offer all of your passengers £6.25?
16:34I don't know how Gemma's still here, to be honest with you.
16:36We need to be harder, we need to negotiate harder.
16:38I had to step in.
16:39That's definitely the best you can do for us.
16:42It's business. You've got to be hard, you know.
16:44You don't... You get pushed over if not.
16:498.30pm.
16:51Oxford is one of the most beautiful cities in England.
16:54While Oxford graduate Felipe targets overseas students.
16:59I always wanted to go to Oxford. It was, like, my dream.
17:03Across town...
17:04We're going to provide entertainment on the coach
17:06with that historic learning element to it.
17:09..for Sanjay's sales team...
17:11£60 per person.
17:13..last chance to fill their coach.
17:15We have nine tickets left.
17:17If nine of you want to come, we can discuss,
17:19it's like negotiation on the price point,
17:21because, being totally honest with you,
17:23you are the last group we're speaking to.
17:26So, are we your final chance?
17:30In those awkward moments, you're just like...
17:32We might have to go upstairs.
17:33It's got to be hot, doesn't it?
17:35We left Bianca up to negotiate.
17:37I think she made a bit of a mistake saying
17:38that it was our last chance, made her look a bit desperate.
17:41You got me. I don't know what to say.
17:43Could you stretch for 40?
17:45Can I stretch for 40?
17:4640's fair. Let's do it.
17:48Nine people, £40, yeah?
17:50Right, let's show you.
17:56Hi, guys.
17:57Guys, look, it was a tough sell,
17:59but we managed to sell all the other seats.
18:02Amazing.
18:04How much?
18:05£40 a head.
18:06Fantastic. Well done, guys.
18:07That's really, really, really good news.
18:10I'm really pleased.
18:11Bye.
18:14Next door...
18:15Lauren, you've got a lot of homework to do
18:17in terms of getting 300 years of history into an hour.
18:20Charged with preparing tomorrow's tours...
18:23That or that?
18:26..and making up merchandise to maximise takings,
18:30Lauren, Mark and Pamela.
18:32Right now, I'm ironing a fecking image onto a bag,
18:35something that they should be doing and they're not here to do it.
18:38It's... I feel like...
18:39I feel like we've PMed this whole task
18:42and they sat back and sold 16 tickets.
18:49Hi, Dan, how are you?
18:51Yeah, how are you doing?
18:52We are absolutely shattered.
18:57So, can you just move on and leave us know how much you sold
18:59and what you sold them for?
19:01Well, you sound extremely negative.
19:03I'm not too sure why.
19:04We've just this second walked out of a pitch.
19:0620 seats are sold, Pamela.
19:08The last four were sold at £65 a seat.
19:11OK. There's no panic.
19:12We'll make it work.
19:14Oh, my God, they've just sold 20 tickets.
19:18I was happy with today, but right now,
19:19all I care about is taking the negativity away caused by Pamela.
19:23I don't know what she's on, maybe some form of power trip.
19:26I'm not best pleased with Pamela.
19:356.30am.
19:37Wow, look at these guys.
19:39Today, both teams will run their tours.
19:42Let's get the outfits on and see how we look.
19:46Can anyone tie a tie?
19:52First to hit the road, Daniel's team.
19:58I think Felipe looks good.
20:00Half head off to conduct their tour.
20:02We look like the crew of a really expensive airline.
20:06The rest to lay on lunch.
20:08We want to keep our budget as low as possible.
20:10Cheese pickle, cheese tomato.
20:13Very English, isn't it?
20:18Victoria coach station.
20:20Oh, wow, guys.
20:22Tenacity Tours.
20:24Departure point for hundreds of coach trips each day.
20:28Welcome to Tenacity Tours.
20:30It's going to be an amazing day.
20:31All aboard.
20:33I'm excited. You should be.
20:36Already running behind, Sanjay.
20:41Summit tours.
20:43One more box.
20:45Let's have that on to show, isn't it?
20:49Sanjay.
20:59Leaving on time, Tenacity Tours.
21:04Good morning, everybody.
21:05Put your hand up if you can hear me.
21:07Put your hand up if you think I'm good-looking.
21:11That's not a good start, guys.
21:13My name's Mark. Welcome to Tenacity Tours.
21:15You're in for a real treat today.
21:17With only 20 paying punters, time to claw back some cash.
21:23We've got some bags available with photos of the palace on it
21:26and we can also customise photos.
21:28We'll print them on for you.
21:29Who said that they would like a lemonade?
21:31The sign here.
21:33I'll give you the water.
21:35OK, guys, a good first sales spurt.
21:38Just calm it down there, though, cos we don't want to look desperate.
21:42Welcome on board, sweet MacGyver.
21:44Welcome on board.
21:46Welcome.
21:47Welcome.
21:49Sanjay. Nice to meet you, Sanjay. I'm King James.
21:51King James. OK, nice to have you on board.
21:54Good morning, everyone!
21:57Getting their sold-out history trip started...
22:00I'll just give you a tour of London for a second.
22:02We've got Cafe Nero on the left.
22:04King James.
22:06OK, guys, wouldn't be a coach trip without a coach song, would it?
22:09One, two, three.
22:10Three men went to Moe, went to Moe-er-meadow.
22:14One man, two men, three men and their dog named Spot
22:17went to Moe-er-meadow.
22:19Four men went to Moe, went to Moe-er-meadow.
22:22Come on, guys! Torture!
22:24Torture?
22:25Are you joining in?
22:26Five men went to Moe, went to Moe-er-meadow.
22:30One man, two men, three men, four men,
22:32five men and their name is Spot went to Moe-er-meadow.
22:35We've got our pickle, we've got mayo, we've got cucumber,
22:39vinaigrette, we've got bread, strawberries, squirty cream.
22:43..while the rest of Sanjay's team...
22:46Oh!
22:47..procure produce for packed lunches...
22:49What's going on? Strawberry down, strawberry down!
22:52Oh!
22:53They're expensive.
22:54..keeping a close eye on costs for their premium punters...
22:58Ten slices, three pound odd.
23:00That's the cheapest.
23:01Super.
23:03..Daniel and the girls...
23:05Bramley apple pies, that's very English.
23:07This whole thing here is four pound odd.
23:10BANG!
23:11BEEP! BEEP! BEEP!
23:14We did it for two pound, ten pence per head.
23:17Quality, guys.
23:20Guys, if you look straight ahead,
23:22you'll see what we're about to experience.
23:24Oh!
23:25..first stop for Daniel's tour team...
23:27We've got a great tour guide in Lauren.
23:29She's got so much information ready to go for you guys.
23:31..Glenin Palace.
23:34This is my ta-da moment.
23:36It's currently home to the 11th Duke of Marlborough.
23:39If you'd like to follow me.
23:40The Battle of Blenheim was in 1704.
23:43The palace was commissioned and built in 1705.
23:46The doors are actually...
23:47Well, here we are at Blenheim and now it's Lauren's chance to shine.
23:50She is the tour guide.
23:52We're in the saloon room at the moment.
23:53This is depicting the Battle of Blenheim.
23:56And she's now leading them on a very successful tour.
23:59She's mastered the facts.
24:02This is actually the birthplace of Sir Winston Churchill.
24:05Contrary to popular belief, he was not born in a ladies' toilet.
24:08He was actually born right here in this room.
24:11She talked without any sheets.
24:13You know, she knew historic facts and it was great.
24:16The wheels on the bus go round and round,
24:19round and round, round and round.
24:21The wheels on the bus go round...
24:2345 minutes behind schedule.
24:25Well, guys, thanks for bearing with us.
24:27We are actually almost here.
24:29For Sanjay's sightseers, Hever Castle.
24:33King Henry on his 612th.
24:38I'm just recovering from the coach journey from hell.
24:40You're the king!
24:43I'm Princess Anne.
24:44This was sold as a history tour.
24:46There's people of all ages, interested in history.
24:49We get on the coach and what do we get?
24:50One man went to Moe and wheels on the bus.
24:54Well, I think we'd better head on over to the castle.
24:56Lead on, Gemma.
24:58It's now all about the tour.
25:01We take very good care of these gardens.
25:03These are all baths.
25:05You notice the little piggy over there.
25:08Again, more birds here.
25:10Lovely shapes and sizes.
25:14I actually think that's...
25:15What's that one, guys?
25:17What do you think that one is on top of that bush there?
25:19It's got to be a bird.
25:20Has it? Or a ladybird?
25:22I'm not sure.
25:25Bringing the past to life.
25:28Gemma.
25:29So, basically, this room is the inner hall.
25:32The oldest piece of furniture that's in this room
25:34is the marriage chest.
25:36If you can find that, have a look at that.
25:38That's special in this room.
25:39There is a photo of Henry VIII over there.
25:44And there's also one of Anne Boleyn, which is just here.
25:48This would have been King Henry VIII's bedroom.
25:52What's that on top of the fireplace?
25:54I don't know whether it's anything that's an original piece
25:57because I can't see it mentioned in this guidebook,
25:59but can you hold that question and we'll ask when we get down
26:02to the experts at the bottom?
26:04You're standing in Anne Boleyn's childhood bedroom.
26:07I mean, obviously, it's personal opinion,
26:09but it seems to me that Henry wanted to move on
26:11and therefore we caused a bit of controversy about Anne.
26:14Yeah, she was actually imprisoned before she was executed,
26:16so she had a bit of a sad, tragic ending, unfortunately.
26:19But that's Henry VIII for you folks.
26:23Right, let's go through.
26:28With lunchtime fast approaching...
26:30One apple and apple pie in each of those bags, please.
26:34..rationing two-pound portions for their premium passengers...
26:38Quality. ..Daniel.
26:40Good going, guys. All good.
26:42They're basically getting a sandwich and a half.
26:45Doesn't look like a very...
26:47This will fill you up.
26:50Hever Castle.
26:51So, what would you like? Are you meat eater or vegetarian?
26:56..while Bianca and Roshin lay on refreshments...
26:59Hi, how are you? You want chicken?
27:02..sandwiching in sales...
27:04You see that one there? That's a pretty cool shot. ..James.
27:07Five keyrings for five reis.
27:09Four each and a T-shirt.
27:11We'll do ten of the keyrings.
27:12We'll trick you on it for free if you buy ten, yeah? Yeah.
27:14We'll do a T-shirt and ten of them.
27:16Yeah, how's that?
27:17James, I'll tell you, this group drive a hard market.
27:21Yeah, don't they just?
27:23I've been through this last night.
27:25Cool, guys. Thank you very much. General sort it out.
27:27Take the picture first cos we've got to roll, yeah?
27:30Ready, guys?
27:31OK, great. Lovely.
27:34James seemed to be going for the hard sell.
27:36I don't know if that's the kind of approach to have on a coach tour
27:39when you're spending a lot of time with these people
27:41and building a rapport.
27:42They don't want to feel like you want their money and that's it.
27:47Blenheim Palace.
27:49As quick as we can.
27:51How are we?
27:53Hungry?
27:54Starving.
27:55Starving?
27:56There you go.
27:57They're handmade for you as well, so I hope you enjoy them.
28:00Now, if somebody pays £99.50 for a day out, including lunch,
28:06could they reasonably expect something slightly better than this?
28:09It's only £1.50 to add if you wanted water.
28:12I would have kind of expected lunch to include at least one beverage.
28:15Yeah, I'll try and sort something out for you guys.
28:18I think Gavin's got mould on it.
28:21After a very good morning by my sub-team,
28:23Destructive Dan and his team turn up with sandwiches
28:26that could kill a brown dog.
28:27Can I tempt you with more sandwiches?
28:29Yeah? All right, then shout up if you want some more, OK?
28:32I'd wish they'd leave already
28:34because the tour's falling apart with them here.
28:36I'm really hoping that my guys can pull it back together.
28:40Heading for Canterbury...
28:41Guys, we've got to go, yeah?
28:42..Sanjay's coach.
28:44We're going to miss Canterbury Towers. I don't want to miss it, so...
28:46Come on, let's go. It's an emergency.
28:48Yeah, well, sit down, sit down, sit down, sit down. Come on.
28:51Hi, guys, just a quick one.
28:53The toilet isn't in the best condition right now.
28:55If you want to avoid that for ten minutes,
28:57we'll get that sorted out for you.
29:01Mid-afternoon...
29:05Hello. Is Felipe back here?
29:09..setting sail, Tenacity Tours...
29:12I'm going to give you 15 of my favourite facts about Oxford.
29:17..star attraction, Felipe...
29:20There are more pigs living in Oxfordshire than people.
29:23It's really known for the amount of pigs that live
29:27and the people that dedicate their life to agriculture.
29:35Kent itself is actually known as the Garden of England.
29:40Back in the olden times, that's kind of what Kent looks like.
29:43It's sort of most similar, as we have today,
29:48as it was back then.
29:53Canterbury...
29:55Is everybody here? Lovely. Let's go.
29:56If we can just walk along and follow me, that'd be great.
29:59I'll be like the Pied Piper.
30:01..with doors to their second attraction shutting at 5pm...
30:06Where are we? Where are we?
30:07So, just give me one second.
30:10..for Sanjay's Pilgrims, no progress.
30:13Oh, my God.
30:16We'll just stop here a second.
30:18Where are we? No idea.
30:20So, Sanjay, erm...
30:23Sanjay, do what to Ringham quickly, mate.
30:25It's two minutes to Ringham. Yeah.
30:26And just tell them where we are and then just see if we can get
30:29some directions, because they're shutting in three minutes.
30:32Hi, Sarah. We're just getting a bit lost.
30:34We're just walking down St George's Street.
30:36We're just going past Poundland on St George's Street.
30:38Guys, welcome! Welcome!
30:41Welcome to the Canterbury Tales!
30:44Come on, guys, we haven't got long!
30:46No, it's not. Come on! Good start.
30:48Come on, team!
30:49We've never ceased to disappoint at Summit Tours, do we?
30:51So, let's go! Follow me!
30:55Still drifting...
30:57..but at the same time, they can also apply to receive an MA.
31:01Felipe.
31:03So, if you know anybody that has studied in Oxford and has an MA
31:07but have not done a Master's degree,
31:09you will find that they have an LLM and an MA.
31:12Well, does anybody have any questions,
31:14any facts that you would like me to go through again?
31:17No?
31:20Welcome, welcome, everyone, my friends!
31:23Welcome to the 14th century!
31:265.30.
31:27So, follow me on our pilgrimage!
31:31Woo-hoo!
31:33With their passengers mid-tour.
31:36We're going to be late for Victoria Coast Station.
31:39We're going to miss our sleep.
31:40For James and Sanjay...
31:42We've got no choice, have we?
31:44..London calling.
31:48Who's breaking it, me or you? Where are they?
31:50Guys?
31:52Guys, we...
31:54We're so sorry. We've got to go.
31:57We have to, we have to now leave, I'm afraid.
32:00So, we have to... 90% done, you know, and...
32:04But we're going to have to head through Canterbury
32:06and we're going to have to go through Canterbury.
32:08But we're going to have to head through Canterbury
32:10and back to the coach, OK, guys?
32:12We appreciate your understanding.
32:15I wouldn't say that at this minute I'm confident
32:17we've delivered customer satisfaction.
32:19I think there's still a lot of work to do on the journey home
32:21to make sure that we have customers that are happy
32:23when they finish their day.
32:25You had a nice time, guys?
32:26Want me to do the sing-song on the way home?
32:297.30.
32:33London.
32:35Welcome back to Victoria Station. We're spot-on time.
32:38Lovely to meet you. I hope you had a lovely time.
32:41Am I happy with how the task was handled? No.
32:44It's been an absolute pleasure, sir. Thank you.
32:46Do I think we have a good chance in winning? Yes.
32:49There's a handful of us that did work particularly well.
32:52Hopefully, fingers crossed, and with a bit of luck,
32:54we've got this task in the bag.
32:56All clear, all clear.
33:00Still 45 minutes from home,
33:02we've got some Bitterbobs that we're going to auction off.
33:05..a final sales push.
33:07Lot number one, 24 packets of crisps.
33:11Sold! Sold!
33:1420 cans of premium lemonade.
33:17It's on ice, waiting for you.
33:19Sold to market, £3.80.
33:22£4. Is that your sell for £4?
33:24Going once, going twice, sold for £2.50.
33:27Woo!
33:30Our contribution's been made.
33:31Our contribution's been major here, you know.
33:33We sold all the seats, made all the lunches.
33:37I think we worked our socks off for this task.
33:39My main concerns were the tickets.
33:41I sold mine at high prices.
33:43Bianca, unfortunately, sold a lot lower.
33:45The extras won't make up for that.
33:48If the other team sold high, we're absolutely screwed.
33:51Tonight, ticket sales will be totted up.
33:54We do have a little hat here.
33:55We're going to ask for some cheeky tips
33:57as we've worked our balls off today.
33:59Additional revenue added.
34:01Thank you.
34:03Tomorrow...
34:04Come on, guys.
34:05..a day trip to the boardroom.
34:25You can go through to the boardroom now.
34:29Thank you.
34:48Good morning.
34:49Good morning, Professor.
34:54Well, an interesting task.
34:57I guess the people on the tours were looking for the complete package,
35:02which is exactly what I'm looking for here, amongst you, yeah?
35:06Now, Team Summit, I understand that, Sanjay,
35:09you became project manager, is that right?
35:11Yes, that's correct. OK, so tell me how you set about it, then.
35:14So I put forward the session of Kent.
35:16I felt that we could do a good historical theme.
35:18So myself, James and Gemma went off to look at the venues.
35:20With the sole purpose of negotiating entrance prices.
35:23Absolutely. Is that right?
35:24I did the first one, which was Eva Castle.
35:27The woman was slightly shocked at the attitude towards the price.
35:32I think the idea was, Lord Sugar, to, you know,
35:36try and drive a hard bargain, get it for as cheap as possible.
35:39That's what negotiating's about.
35:40So I went in there at 80%.
35:42I thought he'd gone in a little bit too, basically, extreme.
35:45You said you were embarrassed, which I thought was a silly comment.
35:48Business is about getting something for as cheap as possible.
35:50She laughed at you because it was a little bit silly.
35:52You've got to be sensible, you know.
35:54If something's £100, you can't offer them a quid.
35:56We'll move off of this bit, and then we'll go on to the other side,
36:00the selling side.
36:01How did you set your stall out for selling the tickets?
36:04So I put forward the pricing strategy.
36:06You did? So we discussed an initial pricing strategy
36:09of how much we would sell the adult tickets for.
36:12We looked at £60 being a reasonable price.
36:14Right.
36:15And your coach had a capacity of 25 people, I think.
36:18Yes. Did you sell out?
36:20Yeah. Yeah.
36:21OK. Tell me about the actual tours, then. Who did what?
36:25So, on the coaches, myself and James primarily did the talking
36:29on the coaches. I did quite a lot of sort of high-energy cheering
36:32to get everyone in the mood for the day.
36:34I was designated to sing the Wheels On The Bus go round and round.
36:37And one man went to Mo.
36:40One of them said, Shachagob, didn't I, from what I heard? No?
36:44I don't know. I didn't hear that, though, sugar.
36:47When we sold the tickets to the groups that we sold to,
36:49we really promised something that was going to be of good quality
36:52and not a children's kind of trip.
36:55Right. OK. So, anyway, let's talk about the merchandise.
36:58I went round. I think I sold nearly everything.
37:01But I was the only person selling. No, you didn't. Everything.
37:03You were like a bull in a china shop.
37:05I think the truth is there's a difference in approach to sales
37:08that James has to some of the others.
37:11Well, I mean, in the past, we've had this kind of fire-sale attitude.
37:15If I hadn't sold anything, we would have sold nothing.
37:16We'd have gone home with all that money, sat in that stock seat.
37:18We'd have had the same Nightground Hog day.
37:20It's what you said the last time.
37:21If we wouldn't have done this and I wouldn't have done that...
37:23Look, sugar, it's a different scenario today.
37:25You guys tell us, sugar, what you guys sold.
37:27We sold out to the bus.
37:29And you sold 50% of... Hold on.
37:32You sold nine tickets at £40.
37:34£20 under the retail price.
37:36All right. Tenacity.
37:39I understand, Daniel, you were the PM? Yeah.
37:42Daniel said, look, I run events, I do this every single day,
37:46and everyone was like, well, you can't disagree with that.
37:48That's true. He promised to lead you to victory.
37:51That was great. He did.
37:52That was the confidence I wanted to show Lord Sugar.
37:54I wanted to put it on the knife. OK.
37:56Oxford, English experience.
37:58So let's go with the team that went, first of all,
38:01to look at the location, Blenheim Palace.
38:03Well, the Australian charm came in quite handy.
38:06She did agree to a 60% discount.
38:08That sounds a good deal.
38:10And now flipping over to the selling team,
38:13tell me what you did there about your pricing.
38:16To buy one ticket, we offered it for £99.50.
38:20If they were to do a couple,
38:21we would lower the price to £90 a ticket.
38:24Of course, prices came crashing down.
38:27Yeah, they did, yeah.
38:28I understand you never sold your coach out.
38:30We didn't. We only sold 20 tickets to Lord Sugar.
38:33Lord Sugar, I sold one for £99.50 and two for £90 a head.
38:38Philippe sold four at £90 a head.
38:41Daniel sold none? No.
38:42No, Lord Sugar. I didn't sell any of that public.
38:46You told me you were a good salesman.
38:47Yes, Lord Sugar, I've proved that I have been a good salesman in the past.
38:51I actually closed two of the pitches
38:53for the next two pitches that we attended.
38:56The pitches was a group effort, to be completely honest.
38:58Nobody really closed anything. We were the three of us.
39:01Yeah, that sale was based on the three of us doing a good pitch.
39:04I'll support it. It was a joint effort.
39:07Absolutely, yeah. And then Daniel's contribution at the end.
39:10Daniel would come with the price.
39:12That's my opinion. That was the sales part of the pitch.
39:14I think that we could have potentially made the group ticket price
39:17be closer to the original ticket price.
39:19Well, let me tell you, when you came in at 65, they bit your hand off.
39:22In fact, I spoke to them afterwards. They would have paid more.
39:25They did bite our hand off. 110%.
39:27But you said, no, they're going to let us speak.
39:30Let us speak. You didn't try to go any higher.
39:32So, all right, let's start from another angle. What did you do right?
39:35Yeah, Lord Sugar... The problem with Daniel is he put himself forward
39:38as project manager over Mark, because he was an events manager
39:41and that's what he was passionate about.
39:43But unfortunately, he didn't actually either organise nor run the event.
39:47You know what? It doesn't sound like a very co-ordinated team.
39:51It really was. I think it's like the analogy in football
39:54when the manager loses the dressing room.
39:55I think it was Daniel and us.
39:58You felt you lost the dressing room? Absolutely not, Lord Sugar.
40:00As an events... You need to decide, Daniel,
40:01whether you're an events manager or... Katie, there's no point in talking over me.
40:04No idea. Blenheim Palace was huge. Oh, dear, oh, dear.
40:06It was absolutely huge. Do you know what? I'm not getting sucked into this.
40:08I'm not going to start the arguments here.
40:10You're not getting sucked into it?
40:11Well, you might be, because you were the project manager.
40:14I was completely... I mean, I've got five people here
40:18that are not agreeing with one word that's coming out of your mouth.
40:20Sometimes it's very easy to jump upon an argument
40:23that looks like it's my fault, Lord Sugar.
40:25I would probably do the same thing to save my own skin.
40:27Listen, Daniel, flannel is for the bathroom. Right.
40:30Not the boardroom.
40:32Now, what I'd like to do is get some numbers
40:34and see what did happen on the day.
40:41Karen, would you tell me what Summit did in the way of sales and profit?
40:46Well, Summit had 25 people on their coach
40:50and their total sales that included the tickets,
40:52the merchandise and snacks and other bits and pieces, £1,395.71.
40:59They spent £582.00,
41:03making them profit on the day, £813.70.
41:09Right, OK.
41:11Nick, same for Tenacity, please.
41:14Tenacity, only 20 sales, but generated £1,531.61,
41:20spent £4,9362,
41:23profit of £1,037.99.
41:28Well done, Team Tenacity, you won.
41:31I noticed people patting Mark on the shoulder there, not you, Daniel.
41:35Yeah, Pamela did, Lord Sugar.
41:37It wasn't just me, Dan.
41:39OK, I think that we won this task based on us in this corner here,
41:44to be honest.
41:45I don't know a single thing that you did. You know what? OK.
41:48Some of the feedback from some of the people said the tour was very good.
41:51Anyway, you've hit the heights with the wind,
41:55so for your treat, I'm sending you off to climb the UK's tallest sculpture,
42:00and that's the Orbit in London's Olympic Park.
42:04Once you're on top, you're going to abseil 377 feet down to the ground.
42:09So, good luck, and I'll see you on the next task.
42:13Thank you, Lord Sugar.
42:30Well, a bit of a mess, really.
42:34I'll see you back here shortly.
42:36Good luck, Sugar. Thank you, Lord Sugar.
42:54What I'd be really interested to hear is who sold what and for how much.
42:57At the final pitch, we had nine seats remaining.
43:00We got them up to £40, and that's when negotiation ended.
43:03Ultimately, I hold Bianca responsible for the fact that the tickets
43:06were sold underneath the target price.
43:08Do you all think that £40 was the absolute maximum you could have got?
43:11They knew they were the last pitch of the day.
43:14We got the highest we could at that last venue.
43:16It's unfair that Sanjay is trying to leverage blame on myself.
43:20I think it's unacceptable.
43:22I think the merchandising could be an issue.
43:24Obviously, James had a very strong technique, which I didn't agree with.
43:26I was the only one selling cake.
43:28You were sat around talking with a clipboard, things like that.
43:30That was... Let me finish, right?
43:32If Sanjay's got any sense, he should bring in Bianca
43:35for the sales part of things and Gemma for a very little contribution.
43:39You guys should have helped as well, and you didn't.
43:46Gee, it's higher than I thought. It's higher than it looks.
43:50Well done, dog.
43:51Chirp, chirp, chirp, chirp.
43:54I can actually feel the sea coming.
43:57Oh, my God.
43:58Oh!
44:01Woo!
44:02How is this a fucking treat?
44:04LAUGHTER
44:05Well done, man!
44:06Woo!
44:08At the end of the day, look, we were hard on you,
44:10but it was better to be honest. It can be a lesson learned.
44:12To be honest, mate, I'd rather win ugly than lose being liked.
44:16That's the truth.
44:31PHONE RINGS
44:34Yes, Lord Trigger?
44:36Can you send the candidates in, please?
44:38Yes, Lord Trigger.
44:39You can go through to the boardroom now.
44:42Well, Sanjay, you were the project manager.
44:46Where is your brains, really?
44:48This is supposed to be a high-class tour
44:51to show people about English history
44:54and you're singing nursery rhymes.
44:57Well, I'm sorry, I've got to go.
44:58I've got to go.
44:59I'm sorry, I've got to go.
45:01I'm sorry, I've got to go.
45:02I've got to go.
45:03I've got to go.
45:04I've got to go.
45:05I've got to go.
45:06I've got to go.
45:07I've got to go.
45:08I've got to go.
45:09I've got to go.
45:10Nursery rhymes, sir. I don't get it.
45:13I think I completely take your point, Lord Trigger.
45:15In hindsight, that was a poor decision to allow that to happen.
45:19When people shouted out,
45:20this is torture, did you think you should stop?
45:23Well, I think we did stop then, didn't we?
45:25No.
45:27I'm supposed to be going into business with one of you
45:29and my people would say to me,
45:30you've got a fellow here who'd sing bloody nursery rhymes.
45:34I've got to tell you, if Anne Boleyn's neck had been as thick as you,
45:38she might still be alive.
45:39When are you going to stop?
45:41Ask my point.
45:42I want to show you that I'm serious
45:44and I think my time will come and I'll show you that.
45:46I don't take flak. I've put my point across.
45:47I've got a pair of balls and I'm prepared to do that.
45:50I think there's a lot of cowards in this process.
45:51The only thing going for you is that you seem to have sold
45:54all the merchandise.
45:55You sell.
45:57Now, it brings me on to where did we get this £60 price?
46:00Where did this come plucking out of mid-air from?
46:03Sanjay, youngest bank manager that's ever been employed
46:07in a company of over 100,000 people,
46:10where did you get £60 from?
46:11Because £60 times 25, if you could sell 25,
46:15don't come to much money.
46:18So, the £60 was initially looked at.
46:22I said to the other team...
46:23So, the whole team, we collectively agreed on that.
46:26If it was me, if it was Karen and Nick,
46:29we would sit down and we'd say,
46:31what's the most we could do on this deal here?
46:3325 people, 100 quid.
46:36If I can get my cost down to 500 quid,
46:39I can come in with £2,000.
46:41Job done.
46:42The pricing was done very hastily.
46:44We were told £60 maximum.
46:46I think regardless of the £60, Lord Sugar,
46:49there were a large proportion, almost half the tickets,
46:51that were sold at significantly less than £40.
46:53Who did that?
46:55No, that was the final pitch.
46:56We had nine seats.
46:58That was the final pitch. We had nine seats left.
47:00Your final pitch opening gambit is,
47:02hello, you are my last chance of selling space on the coach.
47:08I didn't... Do you...
47:09They said, is this the last pitch?
47:11And you nodded and said yes.
47:13That means it's a bargain going here.
47:16Let's move on a little bit here to what Gemma was doing.
47:20I led the tour at Heather Castle,
47:21which was a lot of information to take on board.
47:23I heard from Karen that one of the customers
47:26asked you a question about what went wrong
47:28with Henry and Anne Boleyn.
47:30You didn't really know the answer.
47:32You said they grew apart, which is a bit of an understatement,
47:35because her head grew apart from her body, we know that.
47:38No, I don't recall saying that.
47:40But it's all about the quality of the tour, isn't it?
47:42I must say, Lauren took her group through without a note
47:46and was word perfect, because she swatted up the night before.
47:49Yeah, that's exactly right.
47:50I believe that I swatted up also.
47:51An amazing statement here, Gemma, in your resume.
47:55I'm always the girl that nearly wins.
47:59What do you mean by that?
48:01It just means that I put 100% into everything that I do.
48:05And generally, I lose out,
48:07but I'm hoping that this time it's going to be different.
48:09Why should it be different this time?
48:12I'm not claiming to be perfect,
48:14but I think that this is a learning curve
48:16and I think that's what it's all about here.
48:17Gemma, you didn't contribute in any of the business aspect of it.
48:20You sat there quiet, just writing on your pad.
48:22No, James, you have been very detrimental to me
48:24through the whole process.
48:25Because you've not done anything.
48:26Where is the failure of this task lay? With whom?
48:28The ticket sales were not high enough.
48:30That is where we've lost money.
48:32If a price has been set by the project manager,
48:34then I believe that you should follow it.
48:36Sanjay, I think we need to get down
48:38to who you bring back into this boardroom.
48:45The two people I bring back into this boardroom are Bianca...
48:49..and Gemma.
48:55Bianca and Gemma? Yes.
48:58You, young man, have been chosen by him to go back to the house, OK?
49:04I have warned you a couple of times that this is supposed
49:07to be a serious business challenge, OK?
49:10You are this close, right, for me invoking my right
49:14of getting rid of who I want,
49:16irrespective of who he's bringing back in here, OK?
49:18I'm telling you, for the last bloody time,
49:21clean your act up and stop being a clown, OK?
49:24No, I'm absolutely not.
49:25The rest of you, back to the house. Thank you. Thanks, Gary.
49:31Step outside and I'll call you back in.
49:40I mean, Bianca seems to have been good up until now,
49:43but, I don't know, has she lost the plot now or what?
49:46She is bright. Sanjay set the price.
49:48They set the price too low.
49:50That's where this whole thing went wrong.
49:52Tenacity sold fewer tickets.
49:54Higher price, that's what won it.
49:57And then Gemma...
49:58Their contribution every week has been disappointing.
50:02I don't know, really. I really don't know.
50:05Sanjay has got a lot to answer for.
50:07PHONE RINGS
50:09Yes, Lord Sugar?
50:10Can you send the three of them in, please?
50:13Yes, Lord Sugar.
50:14Lord Sugar will see you now.
50:25Right, well, I've had a chat with Karen and Nick.
50:31Clearly, the pricing of the ticket sales
50:34was the big area where you missed out.
50:37And so I'll give you the opportunity now again to answer me.
50:41Where did we pluck this original £60 from?
50:45We actually talked about it as a group,
50:47came to a collective agreement,
50:49and we decided to go with the original £60.
50:52We actually talked about it as a group,
50:54came to a collective agreement, that was about the right amount.
50:56But did I go through a process in terms of work,
51:00saying, actually, we could do it for £100 and this would be the profit?
51:02No, I didn't.
51:03No. As a former bank manager,
51:06if someone would have said,
51:07I'm in charge of running a tour,
51:11what would you be saying to them?
51:13I'd ask them for what they expected to earn on the tour
51:17and projection of sales figures.
51:18Exactly. Yeah, exactly.
51:19And how much they think they'd spend
51:22because you want to understand projected forecasts.
51:24Exactly. So that's what you would do in your day job.
51:27Why didn't you do it here?
51:28I'll take your point. I should have done that.
51:30And I will learn from it if you allow me to stay in this process.
51:32Right. And here I've got Bianca Miller,
51:35who claims to have taken that gigantic leap
51:39of going and starting for yourself, right?
51:41Yes. OK.
51:42So when you made that leap, did you not realise
51:45that it's all to do with how much money you can make?
51:48Absolutely, yes.
51:49And so when you heard this task, first of all,
51:52why didn't you say, OK, what's the deal here?
51:5525 punters, maximum.
51:57I've got to charge them a certain amount of money.
51:59In my mind, I've got two grand.
52:01Did you think that or not?
52:03We didn't, no. I didn't. We didn't. I didn't.
52:06Well, this is where you've got no brains.
52:08You didn't, he didn't, did you? No.
52:11So I've got three people sitting in front of me
52:13who claim they want to go into business with me,
52:16claim they've got business acumen
52:17and they don't do the simplest thing
52:19when I present them with a simple task.
52:24Listen, Bianca, who's responsible for the failure of this task?
52:27Well, I would say that Sanjay was part of the negotiation team.
52:30He did set the pricing for the tickets.
52:33My team were very much working together, very cohesive.
52:36We sold a concept that you just did not deliver the second day.
52:39You didn't communicate any concept that you sold to us.
52:41No, we did. No, you didn't.
52:43You said that it was going to be an entertaining but informative tour.
52:45That was what we tried to provide.
52:47Who should get fired?
52:48So, ultimately, I rest the result of the failure of this task with Bianca.
52:51Right. OK.
52:53So, even though I contributed more than you're saying Gemma did.
52:56Tell me what Gemma's doing here.
52:58Now, in terms of James and Gemma,
53:01James' net contribution to this task,
53:03in terms of putting himself forward,
53:05making sure that he was doing as much,
53:07using as his initiative and making sales,
53:09was a lot stronger than Gemma's.
53:10And Gemma, who should be responsible for the failure of this task?
53:13I think Sanjay is responsible. You said Bianca before.
53:16So, you changed your mind because I brought you in the boardroom?
53:18No, I changed... That doesn't show much of a backbone.
53:20I'm changing my mind because I've just listened to the conversation
53:22that you're having. I listen.
53:23That's the difference. I listen. You don't do much.
53:30Sanjay, I'm a bit disappointed, to be honest with you,
53:34as someone with the credentials that you have.
53:37It was a diabolical experience for the 25 customers you had.
53:43We sold tickets too cheap.
53:45The strategy was wrong.
53:48I find it very difficult to place the blame elsewhere, to be honest.
53:55Gemma, I can tell you that the feedback from the customers
54:02was this was a very, very poor tour.
54:06But the big worry I have is that I don't know what you've been doing
54:11here for five weeks, to be honest.
54:15Bianca, Nick, Karen and I have kind of felt
54:20that you do have some potential.
54:24Having said that, you took it upon yourself to reduce ticket prices
54:28that were instructed by your project manager.
54:33You know, it is a fireable offence, as far as I'm concerned.
54:39It's very difficult.
54:45It is regretful, Sanjay, that someone of your qualifications
54:50has led this team badly on this particular occasion
54:54and actually tarnished, I suppose, my name
54:58in putting on a generally poor tour.
55:05But...
55:09..I have to say...
55:10..that, Gemma, you've always been the girl that nearly wins.
55:16And I'm sorry to say that you're not going to win on this occasion.
55:20Gemma, you're fired.
55:23Thank you, Logic. Thank you, Nick and Karen.
55:40I've got no more to say to you two, really,
55:42other than you're lucky that I'm sending you back to the house.
55:45OK, off you go.
55:47Thank you very much, sir.
55:58I don't want to mess about in this particular process.
56:02I don't think she's contributed
56:03and I cannot see her as my business partner.
56:11Obviously, I'm disappointed.
56:13Lord Sugar did point out that I am the nearly girl.
56:16It's unfortunate, but you live and you learn.
56:18I know at some point that I'll win. Something.
56:26It seemed like everyone against James.
56:28I didn't expect to see you here.
56:29You got away with murder, James, I think.
56:31By what? What did I do wrong?
56:32By sitting in on the bus.
56:34It's the bus. It's the bus.
56:35It's the bus.
56:36It's the bus.
56:37It's the bus.
56:38It's the bus.
56:40The way you sold was the problem.
56:41I was the only person that did sell as well, actually.
56:43No, see, that was the problem.
56:45CHEERING
56:49What happened, guys?
56:50Yeah.
56:52I got ripped a new one.
56:55You know, it's disappointing, obviously,
56:57because I think, you know, it sounds like we were quite well
57:00judged by some of the stuff that's said about you guys.
57:03In fairness, on the day, we actually did work well.
57:05Oh, my word.
57:07Daniel, Daniel, you learnt a very cheap lesson today.
57:10You could take this in your stride and go a long way in the process,
57:13but you've got to crack on with the lies.
57:15You've just got... What lies?
57:17You talk so much and you lie so much.
57:19You claim other people's work.
57:20When someone else does a good job, you claim it as your own work.
57:23What did I claim as lies? The sales.
57:24You didn't sell nothing.
57:25To be honest, Dan, I can't take that.
57:27Why should I close two of the pitches as the numbers?
57:30You blame me for selling them for too cheap.
57:32It's just tiring, Daniel. It's just tiring.
57:33Listen, at the end of the day, you won.
57:36We learn, we move on, OK? We learn, we move on.
57:38I just don't like being called a liar when I'm not.
57:44Now, 11 candidates remain.
57:47Lord Sugar's search for his next business partner continues.
57:54Next time...
57:55Your task is to come up with a board game.
57:59..risk-takers...
58:00To be honest, if somebody got this out at a party,
58:02I'd probably leave.
58:04Oh, wow.
58:05..sore losers...
58:07I'm running the staff. James, I am not finished talking.
58:09When I finish, when I finish, you can finish.
58:12..and in the boardroom...
58:13You have sold Park Lane for a fiver.
58:17..checkmate.
58:19You are deluded.
58:21You're fired.