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00:00Previously, on The Apprentice...
00:14I'm sending you to the London Pet Show.
00:17Pick the right products and sell them.
00:19For excitable puppy, David...
00:21Wow, that struck me straight away.
00:24As soon as you walked through the door, it was like, wow, bang, right there.
00:27Balloon sales soared.
00:29Need to make sure we serve absolutely everybody here, OK?
00:31Take these orders down.
00:33A dogged Richard...
00:34Chocolate brown? Oh, go on, then.
00:36..cashed in.
00:37Oh, you're making my day.
00:40On Team Cat...
00:41This is Xantos.
00:43He's been having a little bit of a play with this today.
00:45..Project Manager Scott...
00:46This is 635.
00:48..got the cream.
00:49And if you get something like this,
00:50you're not going to be able to find it anywhere else.
00:52Sold.
00:53But his cat-napping sales force...
00:55Excuse me. ..let him down.
00:57I can't tempt you with a buy now, deliver later.
00:59Are you sure? I'm sure.
01:01..landing them all in trouble with the top dog.
01:05You couldn't sell a bone to Battersea Dogs Home
01:07at the moment, from what I've heard.
01:09The claws were out for Selina.
01:11He's not very happy with you.
01:12You weren't as involved or interested.
01:15I didn't do as many sales as you should have done.
01:16But it was Ruth who ran out of lives.
01:19We've got to get rid of the people who can't pay.
01:21What do you want to say to them? Go away?
01:23Yeah, bottom line, yeah, you've got no money, sod off.
01:26She became the fourth casualty of the boardroom.
01:29Ruth, you're fired.
01:31Now 14 remain to fight for the chance
01:34to become Lord Sugar's business partner.
01:476am.
01:50PHONE RINGS
01:52PHONE RINGS
01:54Hello, Charlene speaking.
01:56Lord Sugar would like you to meet him at St James's Square.
01:59The cars will be leaving in 30 minutes.
02:03Everyone, wake up! The car's leaving in 30 minutes!
02:07Oh, God!
02:10Do you ever, like, get woken up and then look around
02:12and think, this isn't worth it?
02:13Cos I really feel like that right now.
02:16Wakey, wakey! Rise and shine, boys!
02:19Do I do deodorant? No. Yeah.
02:23I've got a feeling, April, that this task is going to be
02:26something like creating something.
02:29Yeah, I'd enjoy something like that.
02:40We need to get a first win for connectors, don't we?
02:43Oh, God, yeah, definitely.
02:45I'm not being diplomatic any more. No.
02:47If somebody's not suitable or they're not pulling their weight
02:50or they step up and they're inappropriate, they will be told.
02:53St James's Square.
02:55Home to historic literary institution, the London Library.
03:18MUSIC CONTINUES
03:26Good morning. Good morning, Lord Sugar.
03:28Well, welcome to the London Library.
03:31It's also known as the Writers' Library.
03:35Rudyard Kipling, Agatha Christie, Charles Dickens
03:40used this place to research their books.
03:43Now, I know some of you feel that you are great wordsmiths,
03:47and it may come in handy in this particular task,
03:51because I want you to create a children's book
03:54for three- to five-year-olds.
03:56The books will be printed overnight
03:59and you're going to produce an audiobook to go with it.
04:02And tomorrow, you're going to sell them to professional retailers.
04:07And the team that sells the most will win the task.
04:10And obviously, in the losing team, at least one of you will be fired.
04:15I'm going to balance the teams up a little bit.
04:17I'm going to ask Sam to join Conexus.
04:21Maybe a useful asset for the team,
04:25considering his academic background,
04:28and perhaps this could be the time for you to show your true talent, Sam.
04:35Well, good luck. Off you go.
04:37MUSIC PLAYS
04:42Today, teams must channel their inner child...
04:45This looks fun. ..and produce a kids' book.
04:48I'm going to use the giant pencil.
04:50Tomorrow, sell as many copies as they can.
04:53But first, both teams need leaders.
04:56I would absolutely love to be project manager.
04:59This is just everything I want to do.
05:01I love language. I have a degree in English literature.
05:05I think language and communication is key to existence.
05:09Project manager in place.
05:11The next thing we need to decide on is a main plot.
05:14Get creative.
05:15Although you have an overarching plot, I think you need to combine things.
05:18A story dies without good plot.
05:20I mean, obviously, there is this theory about Aristotle
05:24thinking plot is the most important.
05:26I mean, I don't know how much you can relate
05:28a tragedy in with children's literature.
05:30What I wanted to do was come up with a moral story that included
05:32creatures or an overcoming the monster story
05:34that included a bit of a moral or an adventure story.
05:38The adventure story one, I'm slightly confused on.
05:42Down the hall, throwing her hat in the ring...
05:45I'd like to put myself forward as project manager for this.
05:48I have got children. ..hairdresser Charlene.
05:52I read books all the time to my children.
05:53I'm not going to say I have the best vocabulary
05:56or the best English skills.
05:58People might laugh when they see Charlene with a storybook.
06:02Being a mum, I have an understanding of what I think might work
06:05and it's about creating a really fun book.
06:07For instance, with Dinosaurs Love Zunderpans,
06:10the storyline of that was like,
06:12party, pooper, wee-wee, and it was happy that he'd...
06:14So it can be really childish, but it's got, like, a punchline.
06:17I think everyone wants you to be PM at the moment, Charlene.
06:19Thank you very much, team.
06:22Next, create a best-selling story.
06:25Something that I thought, do you know children at the age of three,
06:27they have, like, a comforter or they have a blanket or something
06:30and it's letting go of that comforter
06:32and the worries of letting go of that comforter
06:34to get them ready to go to school.
06:35It needs to be an adventure.
06:37It is a massive adventure in children's lives.
06:40I've got an idea, if I want to put it forward, if that's all right.
06:42It was Buzz's quest for honey, so it's like a bumblebee's first flight.
06:46Then it goes off to collect the honey from different flowers,
06:48meets characters along the way.
06:49Personally, I feel like the bee story could be the most adventurous.
06:55What writing skills have you got?
06:58My degree is in creative writing.
07:02Can we do a vote?
07:03Are we voting on the bee takes a trip to produce honey
07:06as an adventure along the way, with Joseph's idea?
07:09Can I have hands up for that?
07:11Yeah.
07:12Yeah.
07:14Still pinning down a plot...
07:17The story's something to do with the mythical creatures
07:18surrounded by other creatures,
07:20and this creature's different for some reason.
07:22Sam.
07:23And it kind of goes through a moral process
07:24of learning something about acceptance.
07:26So we're going round the houses now.
07:28Yeah, we are.
07:29Just keep it simple as P.M.
07:30As an overall, what do you reckon?
07:32Um...
07:33Now, I...
07:35My preference is...
07:36What do you think?
07:37I like dragons.
07:38I like dragons.
07:39It's, like, fun dragons.
07:41Cool, let's roll up dragon.
07:42Maybe he sneezes a lot.
07:43He sneezes a lot.
07:44Yeah, he sneezes.
07:46Yeah, I like this idea.
07:48Next door, Charlene concentrates on characters.
07:52I really like the where does honey come from story,
07:56cos it's very much like, where do butterflies come from?
07:59Yeah.
08:00So just, that's my only point.
08:01Just remember that one point.
08:02He needs to go to several flowers.
08:03I'm sorry, but I've got two minutes.
08:04Richard, I'm going to have to stop you there.
08:05I think you should go to...
08:06Richard...
08:07Richard, I'm going to have to stop you.
08:08Right.
08:09I think the thing with Richard is that he thinks
08:10that he's better than everyone.
08:11Richard, I'd like you to be sub-team leader.
08:12So you're on the research side?
08:13Yes.
08:14OK.
08:15Well, I would have preferred to be on the other team,
08:16but that's fine.
08:17The reason why I've put Richard as sub-team leader
08:18is because he's got a lot of experience.
08:19He's got a lot of experience.
08:20OK.
08:21Well, I would have preferred to be on the other team,
08:22but that's fine.
08:23The reason why I've put Richard as sub-team leader
08:24is because I know Richard is really hard to control,
08:25and if he didn't feel in power,
08:26he would throw his toys out with the pram
08:27and not really work together in the team.
08:28I would like David to feedback
08:29what the focus group says to me.
08:30Cleverly, I've put David to pass the information back to me
08:31because I don't feel Richard would give me
08:32all the correct information.
08:33So I've got Richard who feels he's in power,
08:34but actually David's going to be the one
08:35who's going to be the one
08:36who's going to be the one
08:37who's going to be the one
08:38who's going to be the one
08:39who's going to be the one
08:40who's going to be the one
08:41who's going to be the one
08:42who's going to be the one
08:43who's going to be the one
08:44who's going to be the one
08:45who's going to be the one
08:46who's going to be the one
08:47who's going to be the one
08:48who's going to be the one
08:49who's going to be the one
08:50who's going to be the one
08:51who's going to be the one
08:52who's going to be the one
08:53who's going to be the one
08:54who's going to be the one
08:55who's going to be the one
08:56who's going to be the one
08:57who's going to be the one
08:58who's going to be the one
08:59who's going to be the one
09:00who's going to be the one
09:01who's going to be the one
09:02who's going to be the one
09:03who's going to be the one
09:04who's going to be the one
09:05who's going to be the one
09:06who's going to be the one
09:07who's going to be the one
09:08who's going to be the one
09:09who's going to be the one
09:10who's going to be the one
09:11who's going to be the one
09:12who's going to be the one
09:13who's going to be the one
09:14who's going to be the one
09:15who's going to be the one
09:16who's going to be the one
09:17who's going to be the one
09:18who's going to be the one
09:19who's going to be the one
09:20who's going to be the one
09:21who's going to be the one
09:22who's going to be the one
09:23who's going to be the one
09:24who's going to be the one
09:25who's going to be the one
09:26who's going to be the one
09:27who's going to be the one
09:28who's going to be the one
09:29who's going to be the one
09:30who's going to be the one
09:31who's going to be the one
09:32who's going to be the one
09:33who's going to be the one
09:34who's going to be the one
09:35who's going to be the one
09:36who's going to be the one
09:37who's going to be the one
09:38who's going to be the one
09:39who's going to be the one
09:40who's going to be the one
09:41who's going to be the one
09:42who's going to be the one
09:43who's going to be the one
09:44who's going to be the one
09:45who's going to be the one
09:46who's going to be the one
09:47who's going to be the one
09:48who's going to be the one
09:49who's going to be the one
09:50who's going to be the one
09:51who's going to be the one
09:52who's going to be the one
09:54There's something at the end
09:55of each sentence
09:56so they can read along
09:57with their mum
09:58and then the mum reads that bit
09:59and then they say
10:00you say that bit
10:01I'm thinking
10:02swishing and swirling
10:03and tumbling and turning
10:04Does that relate to
10:05what the bee's doing?
10:06I just don't know
10:07if it does
10:08Yeah, because all the way
10:09it's like swishing and swirling
10:10and tumbling and turning
10:11to go over
10:12and you can have it
10:13doing all that
10:19A children's playgroup
10:21for Richard, Magim and David
10:23Hello everybody
10:25Hello, hello, hello
10:27A chance to find out
10:28if their bee story will fly
10:30The story is about a bumblebee
10:35from the start to finish
10:37on how he makes honey
10:39The rhythm of the book
10:40they remember
10:41Is rhyming the best way
10:42to tell the story
10:43in the book would you say?
10:44Yeah
10:45Often rhyming ones
10:46work quite well
10:49Hello, can you hear me?
10:50Yes I can
10:51It's Charlene speaking
10:52Who's that?
10:53It's Richard, how you doing?
10:54What we wanted to do
10:55is give you some feedback
10:56before you made
10:57any further decisions
10:58Can you stop talking
10:59one second Richard
11:00Is David there please?
11:01If you lead the sub team
11:02I was going to have David
11:03pass all the information
11:04back to me
11:05if that's OK
11:08But Charlene
11:09this is really key
11:10if it rhymes
11:11it's going to sell a lot more
11:12and a lot easier
11:13It needs to be short
11:14snappy
11:15and rhyming
11:16OK guys
11:17get it right yeah
11:18Bye
11:19Once there was a busy bee
11:20who set out
11:21on his first adventure
11:22to find some honey
11:24That doesn't rhyme
11:25To find a pot of honey
11:26Does it not?
11:27I think it does
11:28OK
11:29Yeah once
11:30I feel like bee, sea, flea
11:31like those words
11:32sound like they naturally rhyme
11:33One syllable
11:34Honey
11:37On the other team
11:38Sam's priority
11:40So first names
11:41that's what we'll think of names
11:42What about snuffle gruffle?
11:43Can we have snuffle bun?
11:44Or sniffle bottom?
11:46Sniffle bottom
11:47Come up with his character
11:48Come up with his character's name
11:51What about a snottle dink?
11:52A snottle dink
11:53A snottle dink
11:54Yeah
11:55A snotty dink
11:56Snotty dink
11:57Snottle
12:00Can we try that please?
12:01Yeah OK
12:02And what is your character?
12:04It's a mythical creature
12:05that's dragon like
12:06with maybe some
12:07elephant qualities
12:09Just need to pinpoint
12:10exactly where
12:11this story is going
12:12Oh
12:14What if it's
12:15Oh my goodness
12:16What if it's that
12:17he
12:18he
12:19in this colony
12:20he
12:21Oh
12:22what if it's in this colony
12:23he's like trying on
12:24all their shoes
12:25and their clothes
12:26and obviously
12:27they don't fit
12:28whatever we call
12:29a ruffle whatever
12:30because he's not the same
12:31he's too big
12:32he's too ugly
12:33so he goes away
12:34and he's really really sad
12:35and then he stumbles upon
12:36a pair of
12:37ruffle bottom shoes
12:38Oh
12:39It's that we've got to
12:40try and translate that
12:41into something
12:42that a five year old
12:43can still acknowledge
12:44They've been in their meeting
12:45for a few hours
12:46and they haven't really
12:47nailed anything down
12:48Like we just need to come up
12:49with a basic storyline now
12:50Sam just wants to
12:51keep talking
12:52He's created utter confusion
12:54because he's not clear
12:55on what the plot is
12:56and he's not clear
12:57on who the character is
12:58why he's called
12:59the name he is
13:00or what his journey
13:01is going to be
13:02They have to make
13:03this book tonight
13:04and at this stage
13:05they haven't got anything
13:06to put in the book
13:07I think we should start
13:08pinpointing
13:09what we kind of
13:10want to start with
13:11That's what I'm trying to do
13:12Because we're almost
13:13getting an idea
13:14and changing it so much
13:15It's not this hard
13:16I don't think
13:17I just think it would be
13:18so simple
13:19If we've got the snot he's in
13:20we rest and breathe fire
13:21he breathes water
13:22Now we just need to have
13:23the clincher where it changes
13:24and he does something positive
13:25We have time
13:26We have time to work out
13:28I want it to be like
13:29a really chirpy
13:30playful bee
13:32Set on a book about honey
13:34Charlene's team
13:35So do you want to have him
13:36the same size
13:37in every illustration
13:38or do you want to have him
13:39so he's
13:40The bee the same size
13:41but then the bees
13:42are just big
13:43But the drawing of it
13:44is perfect
13:46Can I ask
13:47a quick question?
13:48Yeah
13:49When a bee
13:50goes back to the hive
13:51it's for
13:52the honeycomb, right?
13:53Yeah
13:54Is that right?
13:55I just wanted to check
13:56that works
13:57in terms of
13:58not lying to children
14:00It is a bit worrying
14:01of course
14:02They don't know
14:03the first thing about
14:04actually how honey is made
14:05It's a very simple way
14:06of showing how to make honey
14:07You can't go into
14:08the details of pollination
14:09and that
14:10I'm confused
14:11Can you imagine
14:12what a three year old
14:13would do
14:14if he got lost
14:15after being tossed?
14:18Down to the west side
14:20I think just for
14:21my own sake
14:22that's a no
14:23A South London
14:24recording studio
14:27As well as
14:28printed copies
14:29CDs of both books
14:30will be produced
14:32Next job for
14:33Charlene's boys
14:34Pick a catchy
14:35theme tune
14:44Buzzy buzzy buzzy
14:45buzzy buzzy buzzy
14:48I don't know
14:49who's this excited
14:51Hi, who am I speaking to?
14:53Richard
14:54Would you like me
14:55to pass you the David?
14:56Amazing, thank you
14:57Have you listened
14:58to the music yet?
15:01We have, yes
15:02And what have you
15:03thought sounds best?
15:05At the moment
15:06we've whittled it down
15:07to three songs
15:08Why do you think
15:09those three?
15:10Because we've
15:11listened to them
15:14Maybe we should just
15:15go with your decision then
15:16Well no, I've not
15:17listened to it
15:18Richard
15:19Well that's the point
15:20that I was trying
15:21to make Charlene
15:22What about we make
15:23the decision on this one
15:24Can I speak to David
15:25please Richard?
15:26Hi Charlene
15:27Charlene, just trust
15:28us on this one
15:29and we will do you proud
15:30Amazing
15:31That's exactly
15:32what I'm wanting David
15:34Boys, boys
15:35it's been nice
15:36working with you
15:37I'm going to go
15:38grab a coffee
15:39I'll be outside
15:40I'll see you later
15:424pm
15:43print deadline looming
15:45What's the update
15:46on the scripts
15:47from the PM team?
15:48Waiting to record
15:49Snotty Dink
15:50the audio book
15:51Brett
15:52Gary
15:53and Selina
15:54Guys, can I just ask
15:55what do you need
15:56from me right now?
15:57We're just waiting
15:58for the script to
15:59I'm not going to lie
16:00we had a bit of a hiccup
16:01So until the time
16:02that we sent you the script
16:03what my idea was
16:04is that you can start
16:05working on the song
16:06I know, but for us
16:07to have ideas
16:08we do need to have it
16:09written down first
16:11You can't write
16:12a random song
16:13that has no relation
16:14You'll have it imminently
16:16Right, what
16:17about 5-10 minutes?
16:18Yeah
16:19OK, thanks a lot, bye
16:21If we're receiving
16:22the script late
16:23from the other team
16:24we don't have any control
16:25over how long we get
16:26to work on it
16:27which isn't really fair
16:28So Snotty Dink
16:29came across a fire
16:30the situation was pretty dire
16:31He calmed his head
16:32and put on his toes
16:33and put out the fire
16:34with his nose
16:35I love it
16:36Yeah
16:37Guys, we're done
16:38We're done
16:39Finally, yep
16:40Good
16:41Script in hand
16:42at last
16:43What I want to do
16:44really quickly
16:45because we're running
16:46out of time
16:47is to record this
16:48I'm going to read it through
16:49It shouldn't take me too long
16:50and I want you guys
16:51to go over the sound effects
16:52and the additional voices
16:53Right, you down, Gary?
16:54Yep, let's do it
16:55Achoo!
16:58Duck!
17:00Duck!
17:02What word is he
17:03trying to say?
17:04Duck
17:05Duck
17:06Is it get down?
17:07Yeah
17:09Is he just saying...
17:10Dog or duck?
17:11Duck
17:12Duck, oh
17:13He came across flowers
17:15that looked rather dry
17:17and he looked on at the plants
17:19moisture rife
17:23That line's terrible
17:24That line really shouldn't be
17:25in a children's book
17:27I don't think we should be
17:28using words like rife
17:29for three to five-year-olds
17:30so it threw me a little bit
17:31Sam has a degree in literature
17:32which is amazing
17:33and he probably knows
17:34an awful lot about books
17:35but to my knowledge
17:36he hasn't actually written
17:37or produced or published anything
17:39A word like rife
17:40I don't even think
17:41a three to five-year-old
17:42understands the term moisture
17:43I felt like it was
17:44too sophisticated
17:45for the target market
17:46Even some parents
17:47might not use that expression
17:49Sam would use words
17:50that not necessarily
17:51all of us would put
17:52into a children's book
17:54We can't change it now, can we?
17:56Swishing and swooping
17:585.15pm
17:59Tumbling and turning
18:0030 minutes of studio time left
18:02We're all a little busy
18:05Ever make us, honey?
18:07Just make it sound
18:08like the wind is saying it
18:10Yeah
18:13Who am I speaking to?
18:15It's Richard
18:16I want to hear
18:17David swishing and swooshing
18:18Just leave us to it, please
18:20Please, Charlene, please
18:21Can we just let us
18:23get on with it, please?
18:24No, can I hear
18:26David swishing and swooshing
18:28Swishing and swooshing
18:29Tumbling and turning
18:30David, do this
18:32Swishing and swooshing
18:34Tumbling and turning
18:35Half an hour
18:3625 minutes now
18:37Go on, David, do that
18:38Swishing and swooshing
18:40Tumbling and turning
18:42Yeah, just go with that
18:44Just wrap it, man
18:45Let's move on
18:46Please, could you stop
18:47asking David to speak
18:48to you on the phone
18:49when I'm speaking to you?
18:51Just every single time
18:52Can I speak to David?
18:54Honestly, what we're doing
18:55is really well
18:56and it's just a little bit
18:57frustrating
18:58I think Charlene
18:59absolutely doesn't trust me
19:01I was basically just handcuffed
19:02I think it's a personal issue
19:04and an insecurity issue
19:05on her behalf
19:06There was no ability for me
19:07to be a team leader whatsoever
19:09Deadline approaching
19:11Illustrations yet to be finalised
19:14What are we doing
19:15about his nose colour?
19:16I like the purple
19:17That does look good
19:18Is he not going to
19:19get any greener?
19:20Is that mint?
19:21Can we try a shade greener, please?
19:23Sorry, he's just a bit
19:24minty at the moment
19:25He is minty, I agree
19:27The deadlines have been killer
19:29I'll hold my hands up
19:30We wasted time
19:31We're having to rush
19:32some decisions
19:33that I really wish
19:34we didn't have to rush
19:35Why is this verse
19:36two lines long?
19:37Do I?
19:38It was always like that
19:39It's the only one
19:40in the whole book
19:41that's two lines long
19:42I'm really happy
19:43with the way everything looks
19:44We'll go with the colours
19:45exactly as it is
19:46Everyone happy?
19:47Yeah
19:48Let's go
19:49Finalise
19:50I do think I'll be able
19:51to sell the storybook
19:52I think it's nice
19:53and simple to read
19:54I'm hoping
19:55that we've nailed it
19:56and we've beaten
19:57their Shakespeare
19:58on the other side
20:01Oh, brilliant
20:02Do you like it?
20:03Yeah
20:04Have we got every page done?
20:05Just making a few
20:06last minute edits
20:07You are a genuine princess
20:08If I'm completely honest
20:09I haven't lived up
20:10to the expectation
20:11I have of myself
20:12as project manager
20:13I'm trying my hardest
20:14I really am
20:15Thank you so much
20:16Right, I'm going home now
20:17I'm done
20:18Thank you, really
20:19Past attack
20:20Proof's delivered
20:21Printing begins
20:25Tomorrow
20:26pitch for a fairy tale ending
20:31the fairy tale
20:398am
20:43For each team
20:44300 books
20:46and a chance to check out
20:47their finished product
20:49Are you excited?
20:50Wow
20:52I love it
20:55Swishing and swooshing
20:56Tumbling and turning
20:57Wittle little busy
20:58Ebba make his honey
21:00Oh, wow!
21:02Oh, my God!
21:04Look at his little face!
21:06I'm really proud of what everyone's done.
21:08Today, the teams will hit the streets in search of sales...
21:13..as well as pitching to clients, laid on by Lord Sugar.
21:18The pitch needs to be very fun, enthusiastic.
21:21What are you going to be doing? Are you going to be pitching?
21:23Yes, I'm going to be pitching.
21:25You're definitely going to do the pitch, are you sure?
21:27I'm doing the pitch. Yeah? Yeah.
21:29OK, but the thing is... OK.
21:31Yeah. I don't think Charlene should pitch.
21:34She actually gets really flustered, so she gets nervous
21:37and then she can't decide what to say, so she stumbles on her words.
21:41I pitch all the time.
21:43I won the contract with the biggest fast-food retailer
21:45for the Olympics to do it, OK?
21:47You don't have to choose yourself.
21:49I'm going with it.
21:51I wouldn't say that English is my strongest point.
21:55However, I don't think I'm that bad of a speaker.
21:58I want to prove to people that I can do something out of my comfort zone.
22:02Right, myself, Joseph and David are going to go and do the pitch
22:06and I'm going to send the rest of you to do the selling.
22:09Richard, I'm going to keep yourself today as sub-team leader.
22:13Definitely have full, 100% faith in you leading this one.
22:17So you're going to allow me to lead it? Yeah, definitely.
22:22Time to divide up the snotty dink sales team.
22:25Initial thoughts for breaking the teams up were as such,
22:28I wanted Natalie and myself to do the pitch to the national book retailer
22:32because Natalie has experience with this particular book retailer.
22:37I'm just concerned that if I stand up there to do a pitch
22:40and go croaky or cough, I'm going to look ridiculous.
22:42Originally, I was going to pitch to one of the retailers
22:45because I've worked with them before in a previous job,
22:47I've looked after their account and I've spent time working in one of their stores,
22:50but it was probably not a good idea for me to pitch
22:52in case I have a coughing fit or completely lose my voice in the middle.
22:55So would you prefer to sell to trades?
22:57I think I'd feel more comfortable doing that, yeah.
22:59So Brett, Scott and Natalie, you're going to trade. Perfect. OK.
23:059am. Teams head off.
23:10Preparing the sales pitch for snotty dink.
23:13We want to talk firstly about its singing and its rhyming.
23:17Sam.
23:18That the younger children can have an aural appreciation.
23:21Once you finish what you're doing, can I just finish off with the pricing?
23:24Yeah, absolutely.
23:25We think that it's important to be educated morally
23:27and in a literal sense and also to have fun.
23:34Gathering feedback at a playgroup...
23:36Hello. You guys all right?
23:38..the rest of the team.
23:40All right, is everybody ready? We're going to play the audio book.
23:43So we're going to go from the start.
23:45He looked in the cupboard for a quell to his sneezing.
23:48He was coughing and shaking, so hot and then freezing.
23:53As he looked on at the plants, moisture rife,
23:57one huge sneeze gave them a new lease of life.
24:02There are some words in here such as quell,
24:04which for the younger readers,
24:06they're not going to understand what they mean.
24:09Words like ado and rife and moisture rife,
24:12I didn't even understand what that meant myself.
24:15Foils, world-famous bookstore,
24:18with over 200,000 titles on four miles of shelving.
24:23A chance to clinch a high-volume sale for snotty dink.
24:27We're about to go into the pitch.
24:29I just wanted to get some quick feedback from you from the focus group.
24:32Some of them thought the writing was quite poor,
24:34but they meant that some of the words were too complex for the children.
24:37OK, um...
24:39Just sell it in as a product that is a great book for children.
24:43A great book for the children to learn as they get older to read.
24:47Hi. Nice to meet you. Sam. Nice to meet you.
24:49Jasper. Louise. Nice to meet you.
24:51So, snotty dink is a children's book
24:53aimed at the three-to-five age range.
24:55Some of the words are slightly sophisticated,
24:57but you need to have one or two words that the children won't understand
25:00because otherwise a book doesn't help with learning.
25:03I'm impressed by the visuals inside.
25:06I like the rhyming, I think that works.
25:09You have to cross different markets. Absolutely.
25:12The kids and the parents reading it over and over again.
25:15We wanted to create something that was universal.
25:18How would you feel about potentially taking 150 units off us
25:21at £4.20 per unit?
25:25Obviously, if you wanted to take less than that,
25:2750 copies would be £3.50 per unit.
25:29I would like to take the 50 from you.
25:32In terms of Selina's negotiation, there wasn't any negotiation.
25:35It was straight away 50 units at that price.
25:38I think we could have got 100 out of them, yeah.
25:41I know, but if somebody asks for 65 copies
25:43and we have to times 65 by £3.90, for example,
25:46that's when I'm saying I'm not amazing at mental arithmetic.
25:49Right. Well, this is, I suppose, why we've established the prices in advance.
25:57On the way to their first appointment,
25:59Charlene, Joseph and David.
26:02What I will say is key, Charlene,
26:04if you don't capture them in the first ten seconds,
26:06they're going to switch off. I will do.
26:08Piccadilly, Europe's largest bookshop.
26:12Waterstones flagship store.
26:15Stepping forward, project manager Charlene.
26:19The storybook is based on an adventure story.
26:22The storyline, we came along with Joseph.
26:25We had a great girl with us
26:27that managed to put the words in, in contents for us.
26:33I'm just going to read you through the storybook.
26:36Swishing and swooshing, tumbling and turning,
26:40we're little busy evermakers, honey.
26:45I think that it could come across as a bit cringy.
26:48I feel it is quite confused.
26:50Some of the rhyming does get in the way,
26:52so I don't think I would be happy stocking it in our stores.
26:55OK, well, thank you very much for your feedback.
26:57Cheers. Bye-bye.
26:59Considering Charlene wrote a large part of the book, she stumbled.
27:03It was a little embarrassing.
27:05She just didn't really engage with the audience
27:08and I think that was her downfall to a certain extent.
27:11Really disappointing, isn't it?
27:13Let's learn from it.
27:14We can do this. We have to do it.
27:17For the rest of the team...
27:19You guys like it?
27:24..at a kid-friendly cafe, test out Busy B.
27:28Yay! Well done!
27:30If I can have first impressions...
27:32I think it looks like it might have been produced by kids at school.
27:35It looks a little bit more like the books for my eight-month-old.
27:39With the focus group unconvinced, McGinn is undefeated.
27:43Madam, is there anything I could do
27:46to convince you to buy a few of my books?
27:48Buy three for tenner. There you go.
27:51First sale to the cafe owner.
27:54All right, thank you. Bye!
27:56Thank you. Bye-bye.
27:57Mate, that was a cheeky little deal.
27:59Well done.
28:02East London.
28:04Nat, we're on the way to yours now.
28:06In, bang, bang. This is what we do. This is our book.
28:09Pushing snotty dink to independent shops.
28:12Scott, Brett...
28:13Hi! Hello.
28:15..and Natalie.
28:16What do you look for when you buy a book down here?
28:19Erm, I guess good sellers, really.
28:22We haven't got anything that's currently popular.
28:24Yeah. We've got a snotty dink.
28:26So, do you get many parents in here who bring their children in?
28:31We think it could be applicable to quite a wide age group.
28:35We wouldn't sell that many, to be honest.
28:38It's a limited edition. You're not going to get this anywhere else.
28:41We're the only person, pretty much, around this area
28:43who's got to have probably the best children's book, I don't know,
28:46on the market right now.
28:47I think it ties in with everything that you've got here,
28:49the age group.
28:50There's also a great book for anyone over that age.
28:53OK, we can take ten. That's great, thank you.
28:55I wanted to sell all of them in one go,
28:57but it has kind of opened my eyes up to
28:59it's going to be a lot of small units sold to independent bookstores.
29:04Natalie was a little bit subdued
29:06and I didn't feel confident with her pitch,
29:09so it's actually a little bit tougher than I thought.
29:14Piccadilly.
29:16Where Busy B failed to sell, up next, snotty dink.
29:22I think you've done well.
29:23I like how it looks quite strong and visually eye-catching.
29:2715 copies at £3.85.
29:29Thanks ever so much for your time today.
29:31Pitch over. Still to shift, 265 copies.
29:35I want to sell every copy.
29:37Yeah.
29:38I really want to sell, because everyone loves the book.
29:40There's seven of us in this team.
29:42I think it's doable.
29:43Yeah.
29:47Still to make a sale.
29:49Hi, it's a pleasure to meet you. I'm Charlene.
29:51Last chance to sell in bulk for Charlene, David and Joseph.
29:56The storybook is about an insect.
29:59The book teaches children about their enthusiasm
30:02and encouragement and passion to get to their end goal.
30:07So it ticks a lot of boxes. It's bright, it's colourful.
30:10We're thinking we would like to go for 25 of the book.
30:13OK, we'll be happy to do a deal with 25 books.
30:16That'll be £3.50.
30:17Is there any way we could push you higher on the quantities?
30:20I really, really think 50 would be a better number to work with.
30:23I think 25 is our final number.
30:26The pitch was a bit of a mess.
30:28David was weak when it came to negotiations.
30:30I think you've got to keep trying, keep trying,
30:32be as cheeky as possible.
30:34I don't like hearing the word no in anything in life.
30:37We've got a lot of products to shift.
30:39Yeah, I know.
30:40And that's one of our main retailers gone.
30:44Hi, it's Charlene speaking.
30:46We haven't done... Well, we've done all right.
30:48We sold only 25.
30:5125?
30:53Yeah.
30:54It's not good enough. The other team needs to sell more.
30:57Charlene should have listened to me when I said I was a really good
31:00pitcher and I've got a proven track record,
31:02so I should have been there winning this task for us.
31:07Hackney, East London.
31:09Working out discounts for Snotty Dink.
31:12Recommended retail price will be £6.99.
31:14Brett.
31:15If you buy under nine or up to nine, it's £4.89 per unit.
31:21Natalie, write down those stem points,
31:23because they are crucial in negotiations.
31:27Another chance to make a sale.
31:29Hi, lovely to meet you.
31:30For Natalie.
31:31So it's called Snotty Dink. He's an elephant-dragon hybrid.
31:35The retail price will be £6.99,
31:37so we'll be looking at you making a £2.10 profit on each book.
31:40I deal in percentages, so I can't...
31:42What do you want to know?
31:43My discount percentage,
31:45which allows me to determine my profit margin.
31:49OK, let me have a think.
31:51Nat, do you want to carry on with it?
31:53Yeah, I'm just fine with that.
31:55Sorry. No, sorry.
31:56Actually, do you know what, guys?
31:58I'm going to stop you here, cos I don't think this is for Hackney.
32:00But I feel really confident that if you just take two,
32:02you will sell them both and make a profit,
32:04so you've got nothing to lose.
32:05I'm digging in my heels. I'm sorry.
32:07You don't think it is?
32:08Thank you so much for your time.
32:11Waste of time.
32:13Waste of time.
32:14Natalie was supposed to lead the pitch, but she did a terrible job.
32:17She didn't engage with the customer.
32:19She didn't know the figures.
32:21Frankly, it was a disaster.
32:25So, a bus?
32:27With all his big pitches over...
32:30We have three and a half hours left and 85 books to sell.
32:35..Sam heads to specialist book haven Charing Cross.
32:40Around this area, it is a slight risk.
32:45Can you take that side? I'll take this side.
32:47Oh, so many books to us.
32:53I've never handled, in this shop, a book with a CD or a DVD.
32:59We don't handle new books in here.
33:01It's very rare. I mean, I know it's a different kind of rare,
33:03but it is limited edition.
33:05For our clients, I think it's the other end of the spectrum.
33:09OK.
33:10That went well.
33:12One hour left to sell.
33:15I can go 3.80.
33:1612 at 3.80? 12 at 3.80?
33:18OK. Thank you.
33:19The final push.
33:22It's 20 units for £4, so brilliant. Fantastic. Have a lovely day.
33:26Thank you. £3.75. £3.75. Thank you.
33:30Ten books for £44.
33:32Yeah.
33:3320 minutes left.
33:35Rob Destrian's out of the way.
33:37For both teams, last chance of a sale.
33:41Green Forest Cafe, just there, guys.
33:43Right, let's do this.
33:44So, I think this is a brilliant thing to bring in.
33:46Really suit your shop.
33:48Cost for yourself would be £4.20.
33:51It's a nice little book. What can you do me on the price?
33:53If we're able to go over 100 units,
33:55we'd be able to bring it down to £3.
33:57Do we have a deal?
34:00Deal.
34:01Deal. We have a deal.
34:03Get it off!
34:05Get it off!
34:09We're under severe time constraint.
34:11How do you feel about taking a larger quantity from us?
34:14As time runs out, prices tumble.
34:17So, I'll be giving you £1.75 a copy.
34:20But if we do that, I'll take the lot.
34:22Yay!
34:23This will be the best purchase you've made all year.
34:26It's like giving birth to a child
34:28and someone offering you £2 for it.
34:30I mean, I've never given birth, obviously,
34:32so selling your baby for £2...
34:35God, what a heartless mother I am.
34:38We sold out.
34:39Yeah, we sold out.
34:40Not at the best price, but we sold out.
34:43Tonight, takings will be totaled.
34:46Tomorrow, in the boardroom, the final chapter.
35:03You can go through to the boardroom now.
35:21Good morning.
35:22Good morning, Mr Sugar.
35:24Well, this process, of course, is not a children's story.
35:28One of you will not be living happily ever after.
35:31At the time we've finished today.
35:33Now, Conexus.
35:35Sam, you're renowned as being a wordsmith,
35:38so I made a very strong suggestion
35:41that you might wish to consider being the project manager.
35:45So I was waiting for you to come out of your hungry caterpillar thing
35:49and turning into a butterfly, so let's see.
35:51I had a fantastic team.
35:53I really enjoyed managing them and creating together.
35:56We got this name, Snotty Dink.
35:58Yeah, that's correct.
36:00I heard from Karen that you were agonising for hours over this.
36:04Yeah, that's correct, Lord Sugar,
36:06because I think that all good stories have good plot
36:09but maybe a moral focus or something like that,
36:12and I thought that was important to get in there.
36:14You did over-intellectualise it,
36:16and at times I felt I was watching you try to write the sequel to King Lear.
36:21Yeah, and I've apologised to my team for that.
36:24I take full responsibility for that.
36:26Not decisive, is that what you're saying?
36:28You find it hard to make a decision?
36:30No, I wouldn't say I'm not decisive.
36:32I take a long time to come to a decision, but once I've made one...
36:35You see, in business, timelines can kill you if you don't stick to them.
36:38Admittedly, it didn't fall into place as quickly as I had anticipated.
36:41We basically wanted this idea of acceptance coming through as the moral,
36:45so we wanted a character...
36:47Initially, the first thing I said might be...
36:49I can see why you took three hours. Yeah.
36:51I've got a note here from Karen that the main character is a monster
36:55who lives a life of isolation until society learns to live with it.
36:59Sounds like the biography of Piers Morgan.
37:04I've got words in this book like dire, quell, ado.
37:08What three-to-five-year-olds know what those words are?
37:12Some of the more typical nursery rhymes
37:15have slightly more advanced language in them
37:18than some of the books on present-day shelves for three-to-five-year-olds.
37:21I mean, what did you read when you were three-to-five-year-old?
37:24War And Peace.
37:25So, let's swing in today, too.
37:27In the independent retailer, there was...
37:30Sam and Selina did most of the talking.
37:32Yeah, so I pitched to the independent retailer.
37:34They seemed to be really on board with the product.
37:36They bought 50.
37:37Good.
37:38I understand, Natalie, that you had a little problem with one of the pitches.
37:42Yeah, it didn't go very well.
37:44I'll be the first to admit that.
37:46Couldn't have been any worse.
37:48OK.
37:49Why is that, then? Nerves or what?
37:51I was feeling terrible all day,
37:53that's why I didn't go with Sam to do the pitches.
37:55I didn't think it was appropriate for me to be stood there pitching
37:58while I was coughing, spluttering, sneezing.
38:00It was a bit better throughout the day.
38:04Right, now, versatile.
38:06Charlene, I understand you're the PM?
38:08Yes, Lord Sugar.
38:09I seen this as a task that needed a lot of different elements to it
38:14and I really wanted to try and bring everything together.
38:17OK. Joseph, you thought of the bee?
38:20Basically, it was a bee along a journey that met a couple of characters,
38:23went for a few different scenarios
38:25and then finally, at the end, made the honey.
38:27The busy bee was swishing and swooshing,
38:29tumbling and turning, yeah?
38:31Swishing and swooshing, tumbling and turning.
38:33Lucky it wasn't an adult book, because it sounds like it's pissed, actually.
38:39You, Charlene, you made Richard the sub-team leader,
38:43but yet, when you wanted to communicate with the sub-team,
38:46you didn't speak to David most of the time.
38:48I knew by having him as sub-team leader that he would...
38:51Did you just make him the sub-team leader,
38:53because you know of his character, just to shut him up,
38:55keep him quiet, give him a title or what?
38:57Yeah, I... In just kind of, Lord Sugar,
38:59I thought if I put him as sub-team leader,
39:02he would feel that he's got control.
39:04I think he works better when he is a leader and wants to achieve more,
39:09whereas if he's just left as part of the team,
39:11I think that there would be hold-ups.
39:13I would tell Charlene what she wanted to know
39:15and then she would ask to speak to David
39:17and David would repeat exactly what I said.
39:19What is it about you that you seem to alienate people?
39:23Is it because it's all about Richard?
39:25You want to do everything yourself?
39:27No, I don't think so.
39:29I don't think that I get on with everybody,
39:31but that's business, that's life.
39:33He was a fantastic sub-team leader.
39:35I know some people might be shocked that we mention this,
39:38but I really did enjoy working under Richard.
39:41McGinn made an absolute blinder.
39:43He actually sold to the focus group.
39:46Where you had the focus group, you got a deal there, did you?
39:49It was brilliant. It was really, really good.
39:51Very opportunistic.
39:52That was good, to take advantage of a situation that you were in.
39:55Now, I understand that, Charlene,
39:57you went to the first national retailer, yeah?
40:01Yes.
40:02And according to Claude, it didn't go too well.
40:04You misread who you were selling to
40:06and you had perhaps the wrong team presenting to those hard-nosed buyers.
40:12And I heard it was pretty poor.
40:14Pretty poor to such an extent that they didn't give you any orders.
40:19Right?
40:20No, Lord Sugar, they didn't want to buy any books.
40:23You may have a disagreement or dislike of someone like Richard,
40:27but I think one thing he has done
40:29is demonstrated in the past few weeks that he can sell,
40:32and you needed to take your strongest pitcher
40:35to the most professional people that you were pitching to and you didn't.
40:39Bad management. Bad management decision there, I think.
40:44He went to the other very large retailer.
40:46It didn't do very well.
40:48As soon as they came out with the 25, David started to negotiate price
40:51and so it's very hard to then turn it round
40:53and get them to take more of the quantity,
40:55but I tried and tried and tried.
40:57But they've still only got 25.
40:58It's not a lot, is it, for a big retailer of that size?
41:01OK, well, I think it's time to see how many of these books we sold.
41:06Claude, let's hear how Versatile got on, shall we?
41:10Versatile sold 210 books.
41:14The total sales was £690.10.
41:20And Karen connects us.
41:22Snotty Dink sold 205 books.
41:27The total sales, £587.25.
41:34So, Versatile, you've won by £102.
41:38There's got to be a story there somewhere.
41:40It's worth saying, Alan, that Charlene pulled it round at the end
41:45and she sold someone 125 books.
41:48Well done. It seems that it was an 11th-hour win.
41:52You'll be delighted to know that I'm sending you to a library.
41:56Oh, you should. Don't look too disappointed.
41:59It's a private members' club.
42:01A private members' club where the award-winning magician,
42:04Ben Handling, is going to conjure up some fun for you.
42:08Enjoy it. They might make McGim disappear.
42:12And I'll see you on the next task, OK?
42:15Thank you very much, Lord Sugar.
42:18LAUGHTER
42:29Well, Sam, it's simply down to numbers.
42:33We'll discuss it in greater detail shortly and, as you know,
42:36at least one of you will be leaving the process today, OK?
42:40Off you go. Thank you, Lord Sugar.
42:42Off you go.
42:48This is a black deck of cards.
42:50Charlene, write your name. Nice and big on there.
42:53Do you know, I am absolutely ecstatic to have won this project.
42:57Me and Richard are totally fine and we're just grateful
43:00to have achieved the task, be on the winning side, and I know that.
43:04We've got Charlene's card.
43:06So, put it into the middle.
43:09It'll stay there for two years.
43:12No!
43:15Charlene, I believe, was actually
43:17a poor project manager in this task.
43:19It was more luck than judgement that won the day today.
43:22Well done to us. Cheers.
43:24Good luck with the rest of the task. Thank you.
43:26Thank you very much.
43:33Firstly, a massive sorry.
43:36I guess we have to talk about this task
43:40and we have to go through it with a fine comb.
43:44The Headinger product, obviously, it must come down to sales.
43:48Sam, he's quite good at, you know, getting all flappy
43:52when it's not going his way.
43:54I don't think there was that much strategy.
43:56There wasn't much talk about what sales we should do.
43:58Natalie knows where I'm going to go with this.
44:00She hindered, she knows that was coming.
44:02I'm not going to beat around the bush.
44:04But Natalie was ill.
44:06Natalie failed to sail.
44:08I'm reasonably weak in the team.
44:10The sniffles and the cold doesn't wash with me.
44:12With the other team, they made £100 more than us.
44:17I wish we'd just sold more.
44:19I don't feel like, personally, I've made any monumental mistakes,
44:23which should lead me to be fired.
44:39Could you send the candidates in, please?
44:42Yes, Richard.
44:44You can go through to the boardroom now.
44:54Well, Sam, you sold 205.
44:58The other team sold 210.
45:01And you lost by over £100.
45:05I think there are things that potentially could have gone better.
45:08The sub-team came back, ultimately, with 93 books unsold.
45:12Had we sold those even at the low price that we had sold our 80 books at,
45:16we would have won.
45:17It's quite easy to blame the sub-team.
45:19I'll tell you something now, they would not take any more than what we sold.
45:22And I can tell you that as a salesman.
45:24I could not get them to take any more.
45:26And I appreciate how hard you guys worked to sell.
45:28I've got to find someone who's leaving today.
45:30I need to understand who is responsible.
45:32The key to this is selling, isn't it?
45:34Natalie went into our pitch and fluffed it.
45:36Maybe if I had gone in, or if Brett would have, we would have made the sales.
45:40This is one of the shops that you messed up in
45:43when you didn't do a pitch properly there, yeah?
45:45Yeah, that's right.
45:46Yeah? Yeah, that's correct.
45:48What actually went wrong there?
45:49Rather than these very quick, yeah, that's right, explanations,
45:52if you wish to remain in the process,
45:54I'd like you to elaborate a little bit more on what was wrong on the day there,
45:57apart from telling me you had the sniffles.
45:59Yeah, of course I will.
46:00I think personally that it fell down when we started talking about finances.
46:03That's when it started to go quite wrong.
46:05So you went into the shop and you didn't know what prices to offer?
46:08Brett had said he was in charge of the finances
46:10and I'd been looking after them.
46:11And so I was a bit shocked that he didn't have the answer.
46:14I supplied you with that information and you went in there with it.
46:17Completely disagree.
46:18Because he didn't have the information.
46:20You're a liar.
46:21Yes, I did.
46:22You're an outright liar.
46:23I sat in the back of that car and worked out a unit price,
46:26a profit margin and how much the vendor would get
46:29if they were to have bought that category of units.
46:32This task is all about the amount of sales both teams have made.
46:35Now, Selene, the national retailer, you only sold 50.
46:38You did reduce from 150 to 50 very quickly, Selene.
46:42You're right, Karen, I did.
46:43Judging by the reaction of shock at 150,
46:46the next tier down was 100 and then 50.
46:48To be fair, we didn't go in at 100.
46:50If you're so smart and you know that it's key to have a negotiation strategy on each thing...
46:53But everyone needs to be able to negotiate, Selene.
46:55Hang on, I'm not finished.
46:56Yeah, of course they do.
46:57And I did negotiate and I negotiated the other day,
46:59but I have to point out I didn't really understand the whole pricing strategy.
47:01You negotiated the numbers and you managed to miss a couple of paper.
47:04When you're on a task here, they are your numbers also.
47:09You own them.
47:11Now, Sam, you're in Charing Cross.
47:14It's notorious for books,
47:16but you never had a cat in hell's chance of selling to them
47:19because they don't sell kids' books.
47:21We managed...
47:23Look, the final result is that my sub-team,
47:25we managed to sell all of our stock.
47:28Unfortunately, we did sell them at a very low price.
47:31Well, I led that pitch, actually, Lord Sugar.
47:33It was definitely an act of desperation.
47:35It certainly wasn't a strategy to go into the final retailer and sell for that price.
47:38It's kind of like he knew he had you over a barrel.
47:40Is that what you're saying?
47:42I think so, yeah.
47:43Sam, it seems to me that your logistics
47:47and understanding of business is a little bit weak.
47:50I disagree.
47:51I know you disagree. I don't expect you to agree with me.
47:55Sam, who are you bringing back into this boardroom?
48:02See, here you are again.
48:04This is his trait, his complete trait.
48:06You spent three hours deciding on what bloody name
48:08that you're going to name this thing,
48:10and now you're wanting to pontificate again.
48:13It's difficult to pinpoint it, I think, to a...
48:16I can think of potentially one person.
48:19Well, let's hear it. That's a start. Who's there?
48:21I have to say that, for me,
48:23the sub-team sales was a large part of this,
48:25and as the weakest seller in the sub-team,
48:27I have to bring Natalie back.
48:29Right. And the other person?
48:37I... I don't know. I'm struggling. I'm genuinely struggling.
48:41Somebody else has got to come back into this boardroom.
48:44OK, I will say Nat and...
48:48Um, right.
48:50Who? Brett and Nat. Me.
48:54All right, go back to the house, the rest of you, OK?
49:03I'm going to ask you to step away for a while.
49:06I'll see you three back in this boardroom shortly, OK?
49:16Sam is a highly intelligent young man
49:20Is he a businessman?
49:22He just takes so long to reach a decision. It's a big failing.
49:25Natalie, on the other hand, her answers are very short.
49:29Simple yes-no answers is not good enough.
49:32With Sam, he thinks too much and she doesn't think about anything.
49:35Her sales technique was dreadful.
49:38And then you've got Brett in here,
49:40and Brett, he pokes his nose into everything, doesn't he, Brett?
49:43We'll have to wait and see why Sam's bringing him back in here.
49:47Can you send the candidates in, please?
49:58Sam, I'm sure Brett would like to hear
50:01your reasons for bringing him in here.
50:03Of course. The reason this task failed is because the sub-team
50:06were not able to sell out of their stock.
50:09Now, Brett was sub-team leader.
50:11He was in charge of logistics for the sub-teams.
50:14However, we sold... I haven't finished, Brett. Fair enough.
50:17Had the sub-team sold out at the same price that we sold for,
50:20we would have won the task. That's the reason I've brought Brett in.
50:23Can I answer that back? Yeah.
50:25You failed to sort out your logistics cos you stayed in one area
50:29which didn't have any outlets specifically designed for our book.
50:33I sold in every single shop we went to other than Natalie's.
50:36And the only reason we never sold in Natalie's
50:38is because she was worried Karen was there.
50:41Shit you not, Karen was there and she absolutely got her arse in her hands
50:45that Karen was there and she faltered.
50:47Brett, I think that the way you've come in here and attacked me
50:50and said personal things shows what kind of person you are, really.
50:53Factual. Factual. I will not base anything on lies.
50:56You all know that about me.
50:57I was nervous that you were there, Karen,
50:59and I really wanted to prove myself to you
51:01that I am a worthy business partner to Lord Sugar.
51:03And I did mess it up.
51:05It says that the 80 units you had left over... Yeah.
51:09..given that you could have sold them...
51:11Now, what kind of customers was you dealing with?
51:14Independent shop owners, Lord Sugar.
51:16And the maximum they were buying at the time was what?
51:19Five to ten.
51:20Why do you think you could sell 80 to one of these people?
51:22Because we managed to do it.
51:23If we managed to do it, you could have done it.
51:25We couldn't have. Why?
51:26Because that would have meant we would have had to have found
51:2911 separate locations on top of the ones we already had.
51:31You could have found one location.
51:33And we'd done everything we could.
51:35Brett, ever heard the expression,
51:37being a bridesmaid many times but never the bride?
51:39Yeah.
51:40How many times have you been the sub-team leader?
51:42Three times, Lord Sugar.
51:43Three times. Is there a reason for that?
51:45Generally don't know.
51:46At the end of the day, I've got...
51:47You don't know why people haven't accepted you as...
51:49People don't like the fact that I am concise and I'm direct.
51:52Who would you fire today?
51:54Who's responsible for the failure of this task?
51:56I would fire Natalie straightaway.
51:58Natalie, your own CV here,
52:01you say,
52:02I'm naturally good at sales, good at speaking in front of people
52:06and good at interviews.
52:08Yeah.
52:09These are your words, right?
52:11Yeah, I...
52:12And yesterday, you were unnaturally poor at sales,
52:15terrible at speaking in front of people
52:18and, you know, it goes completely against
52:20what you claim you're good at.
52:22Now, Sam, tell me why I shouldn't fire you today.
52:26OK, well, I did a good job as project manager.
52:28I wasn't perfect.
52:29I made mistakes, but I had a happy team
52:31and I made some good decisions.
52:32Most of that product that you see there, I contributed to
52:35and we had retailers throughout London telling us it was a good product.
52:39Obviously, it's not the best children's book in the world.
52:42We made it in a day.
52:43But I put all my passion and energy into that.
52:45I am working incredibly hard in every task
52:48to prove that I am a credible business person.
52:51Right, listen, I don't want to hear any more.
52:54Sam, you've talked about some of the good things
52:57that you've done in the task.
52:59But you went to the wrong shops,
53:01you then panicked in the end and sold stuff in a sale
53:05and, you know, I have to say that you are totally responsible for that
53:09as far as I'm concerned.
53:12Brett, you've got a lot to say for yourself.
53:15You say generally you're a very honest fellow
53:17and you get a bit upset when people don't tell the truth.
53:20That's correct. Yeah.
53:22I also said I don't want to hear any more. Sorry.
53:25My feeling tells me that there's a little bit more time left in you
53:32and that you should remain in this process.
53:36Natalie, the sales on this wasn't that great.
53:39You've been very quiet in the past five weeks.
53:42I think there's a certain sense of immaturity about you
53:45because of the experience that you have in business
53:48and I'm looking for a business partner.
53:51But when it comes to immaturity in business, Sam,
53:55I'd also have to say that this was a disastrous result
53:59as far as I'm concerned,
54:01considering such a lot of good work went into the book.
54:06Sam, you seem a very nice chap, a highly educated fellow,
54:11but I'm looking at you, the person.
54:13Absolutely. I'm looking at your indecisiveness
54:15and so I'm struggling.
54:18But, Natalie, your pitch was terrible.
54:21I'm not sure you think before you speak.
54:24You just haven't shown me enough.
54:26On this particular occasion, you're fired.
54:38You know, we're fifth week in and...
54:42..you can see I'm struggling here, Sam.
54:45Yeah, I am really, really struggling here.
54:48I'm telling you right now, right,
54:51that if you don't start showing me more business acumen,
54:55you won't be lasting too much longer here.
54:58I'm going to let you stay.
55:00All right? OK.
55:02Thank you very much. Thank you, guys.
55:05Off to you. Cheers.
55:07Natalie, I'm so sorry.
55:25I knew, being on a team with Brian Scott,
55:27that whatever happened, those two would be those two against me.
55:30I definitely think Brett wriggled off the hook
55:32and I think he'll be fired very soon.
55:34If you listen to the way he speaks,
55:36it's quite clear that he's not very intelligent
55:38and doesn't know much about business.
55:42First of all, I'm just going to raise a toss to myself.
55:45CHEERING
55:47Do you think Brett's going to come back?
55:49Because I was quite shocked that Brett was taken in
55:52when I just heard that.
55:54I think Brett's definitely coming back.
55:56CHEERING
55:59Oh, my God!
56:01Cheers.
56:03Oh, my God. I was so worried about you.
56:06It was in his face. He wanted to get rid of two people today.
56:09He really, really wanted to get rid of two people,
56:11so I do feel like it's a real compliment to both of us
56:14that we're still here.
56:16Big competition.
56:18And the bar is rising.
56:22Now 13 candidates remain.
56:25Now 13 candidates remain.
56:28Lord Sugar...