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00:00Previously on The Apprentice.
00:14Your task today is to design a new beach accessory.
00:19Stella took control of the boys.
00:21If there's any disagreements, I'm just not going to put up with that.
00:24And gave the go-ahead for Jamie's drink-cooling beach towel.
00:29It's cooling. It's very cooling.
00:31Laura's girls couldn't agree on a product...
00:34I'm happy with the book reader.
00:36I'm just not sure I can go forward with this without...
00:38..or anything else.
00:39Throw something into the mix quickly.
00:41I really cannot handle people speaking like this anymore.
00:45Finally, they settled on Joanna's book stand.
00:48I've not found anything like that before. Have you?
00:51Not quite like that, no.
00:52But blew it with a top retailer.
00:55We want the product exclusively.
00:57I think it's a bit early for discussing the exclusivity at this stage.
01:01Leaving the way clear...
01:03I introduce you, the coolie.
01:05..for Stella's boys to sneak home.
01:08Women power, you see that, Karen?
01:10I've been telling you it for years.
01:12The girls set a new record.
01:14Since the first time on a task like this, I've ever had zero orders.
01:18And then they showed one.
01:20It's professional.
01:22Is this why we got no sales?
01:24Hold it, hold it.
01:26We're catching a bunch of bloody amateurs.
01:29But for Lord Sugar, there was worse.
01:32Joy, I haven't seen anything from you, to be honest.
01:35Neither have my two colleagues.
01:37Joy became the second casualty of the boardroom.
01:40You're fired.
01:42Now 13 remain to fight for the chance to become The Apprentice.
01:49MUSIC PLAYS
01:526.30am.
01:57PHONE RINGS
02:00Good morning. Good morning, this is Lord Sugar's office calling.
02:03Lord Sugar would like you to meet him at Fortnum & Mason in London's Piccadilly.
02:07The cars will pick you up in 30 minutes.
02:09Thank you very much.
02:10All right.
02:12We're going to be in Piccadilly in 30 minutes.
02:14It's the middle of the night.
02:16Guys, 30 minutes.
02:24Bring it on.
02:27Looking good.
02:29We're ready to go.
02:32MUSIC PLAYS
02:44I reckon Fortnum & Mason, they're famous for the hampers.
02:47You know, create a hamper that speaks to certain people.
02:51That would be really good fun.
02:53Speaking hamper, that's probably the thing to do, to test our skills.
03:01MUSIC PLAYS
03:22Good morning. Good morning, Lord Sugar.
03:25Here we are at Fortnum & Mason, famous for its afternoon teas.
03:30Whether it's fancy cakes and pastries like these,
03:33or whether it's everyday bread rolls,
03:36this is turning flour into serious dough.
03:40And that's what your next task is all about.
03:44I have laid on two bakeries for you,
03:47and you're going to be selling these bakery goods to the public
03:51and to some big businesses.
03:53You're going to be churning out some big orders to tight deadlines.
03:57So you'd better be organised,
03:59or else you're going to have some very disappointed customers.
04:03All I've seen for the past two weeks is arguing and cackling.
04:08Now, to try to settle this down, I'm going to mix the teams up a bit.
04:12Shibi and Chris, I want you to move over to Team Apollo,
04:16and Melissa and Joanna, you'll be moving over to Team Synergy.
04:23Nick will be following Synergy.
04:27And Karen will be following Apollo.
04:31The team that makes the most profit is going to win,
04:34and in the team that loses, one of you will be fired.
04:38All clear?
04:39Yes, Mr Sugar.
04:41Good. Off you go.
04:44The teams have till midnight to bake everything they intend to sell
04:48on the streets of London tomorrow,
04:51as well as supplying any commercial customers they win today.
04:57But the first job, pick a project manager.
05:00In my opinion, this task is going to require
05:03a huge amount of organisational skills,
05:06with no mucking around, basically.
05:08Totally.
05:09And I've got all of that.
05:10Me too.
05:11I've got all of that in abundance.
05:12Me too.
05:13In terms of producing bulk orders for commercial sales,
05:16definitely my bag.
05:18In terms of selling face-to-face, definitely my bag.
05:21You run a food business already, don't you?
05:23I run a food distribution company.
05:26Oh.
05:27Right now.
05:28I'd really like to do this one.
05:30I also really want to do it.
05:32OK, guys, well, then let's just put it all to a vote, then, I guess.
05:35Melissa, you've got my confidence, I'll support you 100%.
05:37Mel, you're now on a decision.
05:42I'm a bit spagganuts, and this task at hand speaks to that bag,
05:46so I really do feel I've got a good handle
05:48on understanding the parameters of this task.
05:51On the other team, one volunteer.
05:55Surgeon-turned-businessman Dr Shibi Robati.
05:58I'm quite good at working under pressure, I'm quite organised,
06:02I can be decisive and make decisions,
06:04and I'm more than happy to do that.
06:06Let's make a call. So all say it's Shibi?
06:08Yes.
06:09Good stuff, boys.
06:10Good stuff.
06:11With something like this, I think it's not so much, you know,
06:13how much experience you've had in making cakes,
06:16it's like we've got to leave.
06:19I'm passionate, and I'll smack your bums if I have to.
06:23As a doctor, I may be a bit of a business virgin,
06:27but I know that I've got the intelligence
06:29and the entrepreneurial spirit to succeed.
06:33Next, come up with a range of baked goods.
06:38I quite like the idea of two chocolatey things,
06:41two best celery things.
06:43We're going to go for the classic breads and the muffins and brownies.
06:46We're all agreed?
06:47Agreed.
06:48Agreed.
06:49Well done.
06:52On Melissa's team, it's taking longer.
06:56Mel, listen, you're the expert here.
06:58Yeah.
06:59Plug into your experience about what people buy.
07:03In my experience, people buy...
07:10It's difficult to say.
07:13It sounds like you're vying for bagels.
07:15I really, if I'm thinking about it and I keep coming back to it...
07:19Yes.
07:20It's a good idea to step out of the box slightly
07:23and introduce something new.
07:27It's two minutes to ten.
07:28We can talk about this all day if we want to.
07:32Cos we can start making the bagels.
07:34I need you on production.
07:35We just need to know what the toppings are.
07:37Well, obviously we'll be in touch with you and discuss it.
07:42Can we head off now? Is that OK?
07:44Yes, please.
07:45Right, come on, sub-team.
07:4710am.
07:50With no decision on what to bake, Melissa's team splits.
07:55Half heads to North London.
07:57Destination, an industrial bakery.
08:01The team's bakeries have the capacity to produce anything made with flour,
08:06from mass-produced bread rolls to hundreds of cakes and pastries.
08:11At the other bakery, Shibi's team turns up.
08:15With products finalised, baking can begin.
08:18Listen, one of these mixes makes 407 muffins.
08:21That's a lot of muffins.
08:22Should we start with the rolls and the baguettes
08:24to start getting as many of these mixes through as possible?
08:27Yeah, I agree.
08:29Chris, Liz and Sandesh start on muffins and bread to sell to customers.
08:38Start on muffins and bread to sell to the public tomorrow.
08:43Guys, can you just come and have a look? Look how purple they are.
08:45It looks like something from Halloween.
08:48At Melissa's team bakery, still nothing to bake.
08:52Whoever's at your end who's meant to be doing the ingredients ain't doing it.
08:55How about a garlic and basil?
09:01Guys, I'm really worried about this. We're running so behind.
09:04Just make a decision or leave this.
09:06Yes, I...
09:09Someone needs to make the call.
09:14Are they dead?
09:15Mixed fruit jam, simple.
09:17Mixed fruit jam croissants.
09:19Yeah, done, and that's it. We're not changing it again
09:21and I apologise for the lateness.
09:2712.30pm.
09:30Lord Sugar's found commercial buyers with big contracts up for grabs.
09:35So we've got 30p for Danish pastries, 10p for scone, 15p for tea cake.
09:40I'm going to tell them we can do anything.
09:43But the teams must pitch against one another to get them.
09:47Let us go through a quick role play.
09:49Hi, guys, can we have 300 croissants?
09:51We'll get out the calculator, work out how much.
09:57On London's South Bank, the first client, a four-star hotel.
10:03Leading the pitch, food business manager, Melissa.
10:07Obviously, you're going to introduce...
10:09I think, you know, it's not conversational,
10:11but obviously we've got to get from what they want straight up.
10:18We are from Le Pan Artisan.
10:22We're a specialty bread company
10:24and we've got a real passion for high-quality baked goods.
10:27Now over to our director, Melissa.
10:29Obviously, straight off the bat,
10:31we'd like to gain some sort of understanding
10:33of what it is that you'd like to order from us
10:35and then negotiate some sort of price.
10:38Bread rolls.
10:40We use 1,000 at a breakfast period.
10:43You guys tell us what you can do.
10:45We could do many things.
10:48I'm going to work out some costings for you.
10:50OK.
10:59It's 600.
11:02That's what...with this.
11:10So you're still working on the price?
11:12I am. I'm so, so sorry.
11:18Is it worth giving you two minutes
11:20so you can all regain your strategy and come back with prices?
11:23That would be absolutely fabulous
11:25and really appropriate in this situation.
11:28OK, thank you. Thank you.
11:38It's an absolute nightmare, this.
11:41The white roll is 28p per kilo.
11:44Hello?
11:49Guys, sorry, can we crack on?
11:51Yep, totally. I'm so sorry.
11:53OK, fabulous. You can't remember.
11:55I'd give you an opportunity of five minutes to go away and get your sums together.
11:59You come back to me 15 minutes later, OK?
12:01I find that quite disrespectful.
12:03Tell me how much a bread roll is.
12:05And it's got to be your best price.
12:07I mean, in terms of the white roll currently,
12:09I'm working... I'm looking at, like, a...
12:12£1.82 per unit.
12:14Sorry?
12:21OK, that was diabolical.
12:24And for whatever reason, it just didn't work.
12:27Right.
12:29Thank you for agreeing to have this meeting with us today.
12:32Next, Shibi and his team.
12:34We have a wide variety of breads, muffins, brownies.
12:38We're looking for a thousand bread rolls.
12:40OK.
12:42We can offer that to you at £60.
12:45And how much is that per unit?
12:476p.
12:49OK.
12:50We can't talk you up to, say, 1,500 units.
12:52We've got three new-flavoured muffins for breakfast
12:54or maybe for your afternoon tea, so...
12:56Yes. Yeah.
12:57Yeah? Does that work? Yeah. OK.
12:59Croissants. OK.
13:00I'd look at potentially 400, but it depends on your flavours.
13:03I've actually had orange croissants. Orange?
13:05Sort of a citrusy sort of croissant.
13:07And then maybe something a bit more exotic.
13:09So if I was to look at 200 of each flavour...
13:12OK.
13:14..it's a lot of trust we have to put in you.
13:16We can absolutely guarantee that we will meet that for you
13:19tomorrow morning. How does that sound?
13:21Pleasure doing business with you. And you. Thanks very much.
13:24Before breakfast tomorrow, 1,900 baked items.
13:30Brilliant.
13:31You know, you girls, you're like my chivvies angels.
13:34Well done, guys. That was really good.
13:36Did you like the upsell?
13:38Did you like the upsell with the muffins?
13:40No, it was great. I think we all contributed fantastically there.
13:471.30pm.
13:50Chivvie's team bakery.
13:52I am holding it, but...
13:55Taking shape to sell on the streets tomorrow.
13:58500 muffins and 70 baguettes.
14:01Have you seen how much oil? Oh, my goodness, surely not.
14:07And about to come through, the hotel order.
14:10I'm going to give you some numbers now.
14:12We've managed to secure a deal for the following. OK.
14:15White bread rolls, 250.
14:18Brown bread rolls, 250 and 250.
14:22With sun-dried tomatoes.
14:26This is huge. It's a big order, guys. It is, yeah.
14:29Next order. Croissants. Croissants?
14:32400 croissants. We're not making croissants.
14:35We are now. There is limited manpower here.
14:38I think that's what you're forgetting.
14:40Liz, Liz, Liz, sorry, can I just say,
14:42we need to make whatever our clientele want.
14:45Call us back. All right.
14:47Do you know what? Forget it.
14:49I think this is the most ridiculous idea I've ever heard.
14:52We're not going to do white sun-dried white pumpkin,
14:55white brown little stupid rolls.
14:57This is a big problem. Yeah, it is.
15:01And I hold the other team totally responsible,
15:03cos it was their duty, as manufacturers,
15:05to tell us what their quantities are
15:07and what they can physically produce for us to go and sell.
15:11We're just going to make what we can make
15:13and they'll have to deal with that, unfortunately.
15:22Running late, Melissa's baking team.
15:25Still to get a commercial order,
15:27it's just croissants and bagels to sell tomorrow.
15:30We can't move for orders, can we?
15:33Honestly, I can't move for the amount of orders
15:35we've had come through on the phone,
15:37so they're obviously doing great.
15:40If I was doing the pitch, I'd definitely be getting the orders.
15:43I'm an amazing salesman and an amazing pitcher,
15:45but all we can do here is just make pastries.
15:50I'm doing the pitch and I want to speak to them confidently
15:53and I've got to put my head down in price.
15:55It just looks wrong.
15:57So I'm asking one of the team members to say to me,
15:59yes, I'm confident to do the pricing.
16:01I can't just pick things up halfway through.
16:03And I can't... I'm asking one of the team members
16:05to say to me, yes, I'm confident to do the pricing.
16:08I can't... I'm also project managing and I'm also pitching,
16:11so pitch in is all I'm saying.
16:13I'm helping you all the way through with the pitch.
16:15I didn't say you didn't help me all the way through with the pitch.
16:18What I'm going to do, Alex, if you're comfortable,
16:20is if they ask for an additional price on something extra,
16:22I will hand it over to yourself.
16:24OK, I'll have a go. I may need to run it by you.
16:27OK, I'll have a go.
16:29I feel like I'm going nuts.
16:33Their next pitch, a chain of coffee shops.
16:38Get it right and they could win a big order for rolls and muffins.
16:43You do something interesting like sort of dark chocolate and cherry,
16:46but it all depends on, obviously, the cost.
16:49Tell us on the cost of you.
16:50Before we go into cost, what type of weight are we talking about?
16:53There is obviously a standard size within both.
16:56Which is?
16:58To be honest with you, I don't have it written down in front of me currently.
17:02Erm...
17:07You were talking about a mixed berry muffin.
17:09The uncooked dough weight of the muffins would be 166g.
17:13OK, all right.
17:14If we did a cherry and strawberry, we'd be looking at 80p per unit.
17:1870p.
17:20We can do that for you.
17:22Great to meet you. It's been a pleasure meeting you.
17:24Pleasure. Take care. Bye-bye.
17:26I need to hear, like, a team yay.
17:28Yay!
17:29The whole thing has been badly managed, in my opinion,
17:32but Alex has saved the day.
17:34Alex saved the day, without a doubt, for costings.
17:394.30pm at Shibby's Team Bakery.
17:43The hotel order is on hold.
17:45I'm not listening to them with their stupid order.
17:48You know, they think it's easy over here to make all this stuff.
17:52There's so much weighing to do.
17:55But in the West End, the sales team is after more.
18:00Lord Sugar's lined up a top restaurant.
18:03It needs baguettes and buns, and lots of them.
18:07What is our price for the baguettes, please, at Shibby's?
18:10The price for the baguettes, trade price, 30p.
18:13OK.
18:14We're expecting a busy weekend and we'd use 400 units.
18:17400's a lot. We can make about 100.
18:20What I'd like to do is actually just take a little bit of a risk here
18:23and actually honour the 400 and 600.
18:26I think that we can deliver that.
18:28We just need to have a chat with a manufacturing plant.
18:31So if we can maybe agree on...
18:33I think we can do one of them. We can't do both.
18:36The thing is, we've already got a contract
18:39with another one of our sort of retailers
18:42for white, brown, sun-dried tomato.
18:45I mean, that would make our manufacturing a lot easier to produce
18:48if it was one of those.
18:49I thought you were coming to pitch to us,
18:51so if you're unable to fulfil that sort of an order,
18:54it would be wrong of us to continue.
18:56I think I'll leave this one to our leader to decide.
18:59Mm.
19:03We're not supermen, you know.
19:06I think they need a decision.
19:11I'm sorry. I'm not happy with it.
19:16And your final call is...
19:21No.
19:32Do you want to know my feedback? Yeah.
19:34Terrible. We can't make 400 baguettes.
19:36It's not the point you're making. It is the point.
19:38You can't adhere, you can't make an agreement with a customer
19:41and say, yeah, I'll make you 100,000 baguettes
19:44and, yeah, yeah, I'll make you this and that.
19:46I get it, but it's just the way you go about doing these things.
19:49Honestly, because we can't talk about that in front of a customer.
19:53You wanted to go ahead with something that we can't make 400 baguettes.
19:58I am not, just so everybody knows,
20:00I am not going into another meeting like that again.
20:02I know, I know. That was highly embarrassing.
20:04Highly embarrassing.
20:06I think Shibi is suffering from grand delusions
20:08if he thinks that he's a serious businessman,
20:10because he just hasn't got a clue.
20:146.45pm.
20:19Coffee chain order in the bag.
20:21Melissa and the sales team turn up.
20:24It certainly smells good. Oh, yeah.
20:27I don't want us to stop just because the other team's got here.
20:30We need to keep going.
20:31Barely through the bakery door
20:33and it's a briefing from ex-Marine turned financial advisor Christopher.
20:37I need two people to come over here in a minute.
20:41What I'm doing is we're doing the croissants on here.
20:43Once I've showed you how to do one, you'll be able to just do it
20:46and I can just belt feed you. Totally.
20:50At Shibi's team bakery, there's some explaining to do.
20:55Sandesh, I need you to listen for a minute.
20:57We had a meeting with the hotel this morning, OK?
21:01And we've gone and committed to quite a lot of bread rolls.
21:05Did you know that you were committed to all that, please?
21:07No, I thought the... When I spoke to you on the phone,
21:09what I said was, you need to bring them back and confirm
21:12whether or not they were going to do the order without all the patience.
21:15OK, OK, look, look.
21:18We're at a situation, OK...
21:20Stuff that we haven't even discussed making.
21:23Obviously, miscommunication, what have you.
21:27We're committed to that order. We have to give them what we have.
21:30It's just ridiculous, all this back and forth.
21:33They don't seem to know what the hell is going on.
21:35There's been a real lack of communication between the two sub-teams today.
21:39It's a complete mess and they're going to have to really knuckle down now,
21:43make the best of a bad situation
21:45so they have something to sell at the hotel tomorrow.
21:508.45pm.
21:53The bakeries close at midnight.
21:56Can I make a suggestion? Yeah.
21:58Rovenders doing raisin and apple and Olive & Herb do one at a time.
22:04Christopher is running a very slick operation.
22:08Military precision, military timing, military efficiency. It's brilliant.
22:12Stuff on the right, which is going to the market store.
22:15Stuff on the left, which is going to the mobile. Come on, guys.
22:18Where are the red sticks, people?
22:23Oh!
22:25I thought everyone worked so hard
22:27and I thought it was going to all be in for nothing.
22:29Well, we've pulled it off, so it's good.
22:31On the other team...
22:35I'm trying to say, you know you're saying about costs, I will sort it out.
22:38Shibi, when you told us we'd waived out everything...
22:40Can I speak? Please, can I speak to Sandeej?
22:42Jesus, ever since you guys came in, it's like...
22:44We just have to keep it.
22:52What we need to do, we need to have a complete stock take.
22:55We need to basically set aside...
22:57OK, we're done. No, wait, shut up, shut up.
23:00Sandeej, it's very easy to pack, you know, muffins into a box.
23:05What's not easy is trying to ascertain and work everything out.
23:11Midnight.
23:14What's Sandeej do today?
23:16I mean, I have to say, my experience with Sandeej so far
23:19is that she sort of hides behind manufacturing a lot.
23:21Oh. So she can't put herself forward for thinking or making decisions
23:24or putting herself on the line, and it's not good enough to say,
23:27look, I'm just filling muffin tins.
23:29We've already got one person less on our team.
23:31Exactly. It almost felt like we had two people left.
23:34I agree.
23:415.30am.
23:48Today, baked goods ready, the teams must sell to the public.
23:53A bit sleep deprived, but I'm feeling really positive, actually.
23:56It's all to play for now.
24:00But first, the commercial orders must be delivered.
24:05This is just awful.
24:10With 600 guests for breakfast,
24:12the hotel is expecting 1,000 bread rolls, 500 muffins and 400 croissants.
24:19He is going to batter you, I'm just warning you.
24:32Sean.
24:34What's that? Sean.
24:36Sorry about the delay, Sean.
24:38We've got you a selection of the finest muffins that man can make.
24:43So your muffins are here, so what else have we got?
24:46What else have we got? Sean, essentially...
24:50I've got to say, I'm really sorry, we haven't been able to deliver...
24:53This isn't all of it.
24:55..on the rest of the products that you've ordered.
24:58This is all I'm getting?
25:00I've got some bread rolls out of the 1,000 that I'm meant to give to you.
25:05I'm embarrassed to say, I've only got 16.
25:0816 bread rolls? 16 bread rolls.
25:10That big building's full. Sure.
25:12Yeah. What do I say?
25:14We took it on trust, guys.
25:16Go on the Atkins diet.
25:19You're making a promise, like I've made to my customers.
25:22They're coming here, they're paying good money.
25:24No, absolutely. Now I've got nothing to give them.
25:26Farce, absolute farcical.
25:28You know, what would make you feel more comfortable about what's happened?
25:32Normally, I'd be looking at compensation.
25:34That's fair enough. What is the figure that you had in your mind?
25:37Make it 150.
25:39150? I think 150 would be a little bit higher.
25:42OK, good.
25:44Now I've made a profit on an order that I haven't got.
25:47Amazing. What a way to run a business.
25:52What we've had to do...
25:56..£130.
25:58£130?
26:00£130?
26:05On the other side of London, the coffee chain.
26:09And Melissa's team, with all 500 items.
26:17Yeah, it's good. Excellent.
26:19These are injected with actual pieces of fruit,
26:22and you have the cherries on top.
26:24The problem with these cherries,
26:26they're what we used to use about 10, 15 years ago.
26:29They're quite cheap and cheerful.
26:31I couldn't sell.
26:33Do you really think so? I think that's quite an attractive muffin there.
26:36I mean, it's a massive muffin.
26:38It's massive. You know, and I think...
26:40Quantity doesn't always mean quality.
26:42I would buy the bread.
26:44With regards to the muffins, I wouldn't sell them.
26:48What about if we came down slightly on the price of the muffin?
26:51Price is not an issue. Right.
26:53It's quality. The bread is good.
26:55Yeah, it's going to be nice with the soup.
26:58£60, please, sir.
27:00Thank you very much for doing this. Take care. Pleasure.
27:02They leave with half the payment and several boxes of muffins.
27:098am.
27:12Kingston upon Thames.
27:14Setting up its stall for business, the rest of Melissa's team.
27:19Ready, guys? Le Pan Artisan is wonky.
27:24Yeah, we made them by hand ourselves.
27:26They're selling croissants and bagels by the bag load.
27:30Shall I just do the freshly produced croissants and bagels?
27:33Stuart, who can be a bit of a sort of a lippy young man, if I can put it that way,
27:37has suddenly found his forte, and that is running a market stall.
27:40Thank you very much. Lovely doing business with you. Thanks very much.
27:43I saw you looking. I saw you looking. I saw you looking.
27:48In Soho, project manager Melissa's half of Le Pan Artisan
27:53go mobile.
27:59I'm sorry. I thought you were French.
28:02Hello there. You're going to take one and you're going to take one.
28:08Be aggressive. I don't want them to leave without taking something.
28:11I mean, really suck it to them.
28:13Let them smell it. Let them smell it.
28:15Some people have a softly, softly approach.
28:17My approach tends to be a bit more I'm going to make you take it,
28:20you're not leaving here without it.
28:22You can talk to me. You don't want to?
28:25Well, then go away.
28:27It's just not happening. We're not going to shift this.
28:30It's just not happening. We need to go. It's true.
28:37Covent Garden.
28:39After giving away £130,
28:43Shibby's muffins and bread hit the streets at high prices.
28:47Hello, hello, hello. Who wants a muffin?
28:52Warming up the tourists, Chris, the cooker.
28:55Hi, guys. How's it going?
28:58Would you like a muffin?
29:00Oh, yeah, carrot and cinnamon it is.
29:02Shibby and Chris Bates have understood that tourists come here
29:06to have part of the Covent Garden experience,
29:08the dressing up, the sales patter,
29:10and they're doing really very well indeed.
29:12I'm sorry, madam, I'm sorry.
29:14You've just walked into the muffin zone
29:16and we'll have to sell you some muffin.
29:1911am, Islington.
29:22For Liz...
29:24Fabulous. Have a lovely day.
29:26..Paloma...
29:27One blueberry and what would you like?
29:29Two blueberries, all right.
29:30..and Sandeesh...
29:31Sorry to interrupt. Can I interest you in freshly baked muffins?
29:34..it's passing trade.
29:39Sandeesh doesn't look like she's really powering through the numbers.
29:42I think she seems to be kind of sitting in one spot
29:45and waiting for people to come to her.
29:47Hi, guys. Can I interest you in freshly baked muffins?
29:50Any of you? Anybody?
29:54Bagels?
29:56Soho, midday.
30:00Mel, I think we need to get out of here.
30:02Yeah, no, I'm totally agree, but I'll have to decide where we're going first.
30:05OK.
30:07Stella and I have told Melissa that this place has slowed down
30:10and that we need to move on.
30:12Unfortunately, she's kind of dragging her heels a little bit,
30:14which is frustrating.
30:16What are we doing now?
30:17I'm just in at this gentleman.
30:19I've thought to myself...
30:21You seem to be making excuses.
30:23Stella and I keep saying to you,
30:24look, we've got all this stock left, what are we going to do?
30:26What do you mean, excuses? Calm yourself down here.
30:28Don't tell me I'm making excuses.
30:30Whenever I speak to you,
30:32you tell me that you're in the middle of serving somebody and to hang on.
30:35I can only hang on for so long.
30:36There's no need to get arsey with me.
30:38There's no need to get rude at me.
30:40We're here as a team. There's just no point in that.
30:42Why are you being ridiculous?
30:43I think you're dragging your heels, so it's about time you made a decision.
30:45I'm dragging my heels today, but yesterday in pictures,
30:47you just said to remain silent because of some maths GCSE problem.
30:50So let's knock off and talk about dragging heels right about now.
30:53You made a mess of the figures yesterday. That was your own fault.
30:55Alex, grow up.
30:57By the way, I got an A star in my GCSE maths,
30:59so I don't really have a GCSE maths problem.
31:01You said it, not me.
31:02You said it, not me.
31:03I got 11 A stars.
31:04You said it, not me.
31:05This isn't helpful, guys.
31:06It really is not.
31:07This isn't helpful.
31:08Unbelievably.
31:09We need to sell, not waste time arguing.
31:12In Kingston-upon-Thames, trade is brisk.
31:16We've got about 40 left now, so...
31:18Brilliant.
31:19Oh, my God.
31:22£3, please.
31:23Three for £2.50.
31:24Three for £2.50.
31:25I'll take six.
31:26Six? Super.
31:2714 bagels left.
31:28These are the last lot of the day now,
31:30so you've got to be quick to get them.
31:32Thank you very much, sir.
31:34I would like to shake your hand.
31:36You're welcome.
31:37There you go.
31:393pm.
31:41One hour of selling to go.
31:43This is now all of the muffins.
31:45We've got no more stock, so we sell this.
31:47Woo!
31:48We're going to blitz it, OK?
31:50£1 a muffin, guys, for one hour only.
31:53You will not get these muffins anywhere else.
32:00Going, going, nearly gone.
32:02Freshly made, £1 a muffin.
32:05We need to sell more bread.
32:07We need to go around with bread.
32:09No-one cares about bread.
32:10If they want bread, they'll go to their big superstore.
32:13What are we going to do with our stock?
32:15Just leave it in the car?
32:16We just focus on these muffins.
32:18This is our priority.
32:19Everything we're selling, we're getting good profit.
32:21We're going to have an excess.
32:2630 minutes left.
32:27We're in Camden. It's all about the chat.
32:29OK, let's go.
32:34There's 30 in here.
32:35We need to give it to you for a tenner.
32:37Try them, try them.
32:38£4.
32:39£4 for the basket.
32:40OK, we're running out of options.
32:44We can't give it to you for £6.
32:46There's no way.
32:47There's got to be £10 there.
32:49Let's go.
32:55£10 for the whole box.
32:57Yeah, I can do £10.
32:59Beautiful, beautiful.
33:00Enjoy them.
33:01Thank you so much.
33:02We've got it!
33:04Nice one!
33:05We smashed it, guys.
33:07They're all jumping up and down on the spot and hugging each other.
33:09Kiss, kiss, kiss, kiss.
33:10But let's not pretend that this is a triumph, because it's so cheap.
33:14And it's in a pretty sight, really.
33:17It worked!
33:19It's over.
33:24Tomorrow, the boardroom.
33:32MUSIC PLAYS
34:03MUSIC STOPS
34:10You can go through to the boardroom now.
34:27Afternoon.
34:28Good afternoon, sir.
34:33All right.
34:35Synergy.
34:37Team leader?
34:38Me.
34:39Melissa, OK.
34:40You're in the food business, aren't you?
34:42I am, indeed.
34:43I felt like three or four out of the specific skillset spoke to me
34:46and I felt that this was appropriate for me to go for.
34:49Mm-hm.
34:50How did you find her as a team leader?
34:54When it came to selling, Melissa was fantastic with the sales side.
34:57What I was surprised at is, given Melissa's food base,
35:00I thought she would have had more confidence
35:02in the pricing and the pitching.
35:04I mean, if you want to go on about confidence, Alex,
35:07you kept quiet when clearly you could have done the costings,
35:10you just felt you weren't confident enough to help.
35:12But when you have a food retailer as your team manager, of course,
35:15you're going to assume that, you know,
35:17they're going to be the most confident person to do the numbers,
35:20and that's why I allowed Melissa to do that.
35:22If you can see I'm having difficulty in the pitch whilst pitching,
35:25there has to become a point where you say,
35:28OK, I'm going to help you out and take over.
35:30We did in the end, didn't we? Mm.
35:33Right, what happened when you got to the hotel that I'd laid on for you?
35:38For the first time, I can honestly say in my life,
35:40I minced my words in a pitch.
35:43What happened was, actually,
35:45they went outside just for a couple of minutes
35:47and they were gone so long that the managing director
35:50had to come send out a search party for you.
35:52Is that what happened?
35:54Yeah, it was 15 minutes in total we were out.
35:56They're sitting in there waiting for you to come back for 15 minutes?
36:00Bad pitch, no pricing, don't know what you're doing.
36:04In that respect, yeah. OK.
36:07How'd the factory run? Good? Definitely.
36:10Brilliantly. Military operation he ran was... That's right.
36:13..very effective. Mm. Yeah.
36:15All right, Apollo.
36:18Team leader? Yep.
36:20I was team leader.
36:23Dr Dolittle or did a lot?
36:32Certainly a good effort.
36:35OK.
36:37Luckily, they're not the medical panel, are they?
36:40So, you three go off, you pitch to the hotel,
36:44should be, according to Karen, you started that pitch off?
36:47Yeah, but, essentially, pitches go according to plan.
36:51I've no experience in pitching before,
36:53but I like to think I've got some sort of business mind, you know?
36:56Well, I hope so. Just because...
36:58That's what you've applied for this...
37:00Just because someone has, you know, given us an offer
37:03doesn't mean we have to accept it.
37:05No, this is true.
37:07You then went out selling. Customers liked the stuff?
37:10They loved it. They came back for more. Fantastic.
37:13All right, let's get down to some numbers here.
37:17We have the total sales figure for Synergy.
37:21So, Synergy sold £999.37 worth of...
37:27Yeah.
37:29..costs £139.50, and that generated a profit.
37:33You want that? Yeah.
37:35£859.87.
37:39Apollo?
37:41Total sales £974.92.
37:48Total expenditure, including the compensation to the hotelier,
37:52£308.93,
37:55making an overall profit of £665.99.
38:08There it is.
38:10Well, well done, Synergy.
38:12I'm not sure, with respect, Melissa, whether this is down to you
38:16as a team leader. Clearly not.
38:19But a win. 700% margins. Fantastic.
38:23I'm in the wrong business, Karen.
38:25So, I've got a treat for you.
38:27I'm going to send you to a really special restaurant.
38:31It's Eastern Dining,
38:33and you're going to be entertained by some glamorous Arabian dancers.
38:38So, I'll see you on the next task, OK?
38:41Have a good time. Off you go.
38:46Nice one.
38:51You're going to go off now, chat amongst yourself.
38:54I'll call you back in here, and we'll go through this in more detail.
38:58Eventually, one of you is leaving today.
39:00OK? Off you go.
39:16We poured our heart and soul into it,
39:18but you know what, it wasn't enough.
39:21I think on this task, it really has to come down to Shibi,
39:25for a number of reasons,
39:27from bad decision-making through to bad negotiation.
39:30They were all just a series of really bad decisions that were made by him.
39:33I think, really, the issues are not to do with the sales.
39:36I mean, there was only a £15, £20 difference on the sales side.
39:39I think it was predominantly what went on before the sales.
39:44You know what, I'm definitely going to find my corner in that boardroom.
39:47Even if we didn't pay that compensation to the hotel,
39:50we still would have lost.
39:52So, you know, it begs to ask the question, you know,
39:56did everyone pull their weight?
40:03After you.
40:07Wow!
40:09Perfect. Absolutely brilliant.
40:11Melissa was an unorganised PM, we know that, you know,
40:14and if we lost, I think she would have been accountable for it.
40:18Thank you very much. You're welcome. Thank you.
40:21There's only one thing Melissa should do right now.
40:24Learn.
40:26CHEERING
40:29Wow!
40:31Look who's poking us!
40:35Hey, guys!
40:37Give me some of that! Give me some of that!
40:40LAUGHTER
40:47It's a new career for me, this sort of poly dancing.
40:52A win's a win, so well done, Mel.
40:54Well done, Mel.
41:11Yes, can you send them in, please?
41:14Roger, we'll see you now.
41:41Right, well, I've heard the expression bread winners,
41:44I'm looking at six bread losers here today.
41:48Let's talk about this order we got.
41:50You accepted an order for 1,900 pieces from the hotel.
41:53You want to talk to me about this?
41:55We had been instructed by Shibby that we were able to pitch any products,
41:58so whatever they wanted, we would fulfil.
42:00And that's what we did, we tried to maximise the order.
42:03I admit that, as a project manager,
42:05I should have had a firmer grip on saying no.
42:08Yeah, I think, Karen, you made the point
42:10that it was a case of just accepting everything they threw at you.
42:13You know, if you go out and try and please everybody all the time
42:16for what they want, you won't have a business left.
42:19Was I pressurised by the two women who were either side of me?
42:22Possibly so.
42:24And if it was up to them, we would have had an order for, you know, 4,000 units.
42:28But at the second pitch, I did not sort of agree yes to everything.
42:31Shibby, Shibby, you were like a sulky child in the meeting.
42:35The thing is...
42:37I was cringing for you.
42:39I would have cringed a lot more if we'd have accepted the deal.
42:42Essentially, as far as I was concerned, the pitching was, you know...
42:46Disaster.
42:48Well, you know what? I'm glad it was a disaster,
42:50because, you know, we wouldn't have been able to make those orders.
42:53I'm not glad it's a disaster, because I've sent you out as a team
42:56to see if you're any good at it.
42:58You know what? My bad. You know what?
43:00You know, I haven't done this before,
43:02and I put myself in that situation.
43:05I will learn from it.
43:07When you heard about that order, what was the reaction at the factory?
43:12Our first reaction was shock in the sheer volume,
43:15because 1,900, it was just incredible. It was huge.
43:18When the phone call came in, I personally didn't know that they confirmed
43:22that they definitely were going to do that order
43:24until they arrived at the bakery about 8.30 at night.
43:26Why would we ring you and say,
43:28we've got an order for this much product?
43:30We have a potential order. It was never said that it was confirmed.
43:33It was a potential. It was a confirmed order.
43:35I think one of the problems that was at the heart of your failure
43:38to win this task was the lack of communication between the two teams.
43:42Well, you went there the next day and delivered them 16 rolls,
43:46didn't you, out of 1,000.
43:48I think it's very important.
43:50This is reminiscent of feeding the 5,000, isn't it, really?
43:54Where were the two fish?
43:57So you went there at six o'clock in the morning
44:00to explain it to the customer.
44:02As far as I'm concerned, morally, that's it, you've done that.
44:05That was good.
44:06What I don't understand is why you're so quick to rush
44:09and offer him the compensation.
44:11What do you think he's going to do next time?
44:13Well, he ain't going to deal with you anyway next time.
44:15I mean, you know, if you're naive enough to believe
44:17that because you missed a nice guy and came there and paid him off
44:20that he's going to give you an order the next time,
44:2216 bloody rolls out of 1,000.
44:25He's not interested in your business model
44:27and what you've thought of halfway through the night.
44:30He's someone who said, I'll make 1,000 rolls and it brought me 16.
44:33To be honest, Lord Sugar, you know, I was disappointed.
44:36You know, I was hugely humiliated and embarrassed.
44:42So Paloma, Sandesh and Liz was in the mobile team.
44:46And just for your reference, Sandesh, you sold £62,
44:51Paloma, £146 and Liz, £203.
44:54The thing is, Loma, I put you in charge of the sub-team.
44:58As the sub-team leader, I was expecting hourly phone calls
45:02and I was expecting you to have made deals and secure with retailers
45:08produce that we could sell to them.
45:10You weren't able to do that.
45:12Jimmy, you can keep talking till you're blue in the face,
45:14but we did some exceptional sales figures on the day.
45:16OK, well, essentially, £62 of sales compared to everyone else.
45:20Can I make a point there?
45:22On that mobile team, I was the one pulling in all the audience
45:26that were buying the muffins off of them two.
45:28Sorry, Paloma and Liz.
45:30I was attracting the customers...
45:32You could have walked around with your top off and attracted customers.
45:35Ask Liz and Paloma. I'm not going to do that, Jimmy.
45:37But at the end of the day, it comes to how many items did you sell?
45:40My figures speak for themselves.
45:42£207 worth.
45:44And that's not even with a bun in and out of an outfit.
45:47Fair enough, but, I mean, at the end of the day,
45:50you had a load of stuff left over. Sure.
45:52And it was mainly bread.
45:54Why didn't you force the sale on the bread?
45:57Because we were making good sales on the muffins.
46:00In Covent Garden, you know, no-one wants to buy bread. They're tourists.
46:03What did you make it for, then? You knew you were going to Covent Garden.
46:06Yeah, I mean, OK, wrong product selection.
46:09Hmm. Well, I'm going to ask the inevitable question.
46:13Who's responsible for the failure of this task today?
46:16Shibi absolutely is responsible.
46:18Didn't give us a clear strategy, pitched really badly,
46:21promised things we couldn't deliver.
46:23Right. Shibi, I'll tell you what my doctor says to me
46:26when I've got a headache and under pressure.
46:28Take two of these and it might go away.
46:31So, which two are you bringing back in this boardroom?
46:35Sandwich and Paloma.
46:39Right.
46:41You three, get back to the house.
46:44OK, step outside.
46:46I'm going to have a chat with Nick and Karen.
46:49I'll call you back in shortly.
46:51One of you will be leaving today.
47:03I mean, it's extraordinary for Bloke,
47:05but it's also extraordinary for me.
47:09I mean, it's extraordinary for Bloke,
47:12whose living demands that he makes life-and-death decisions,
47:16can be so sort of floppy, if I can put it that way.
47:20Well, to be fair to him, though,
47:22he was fantastic at selling in the market.
47:26I think this Paloma also is...
47:29She's very considered in her views, isn't she?
47:31Yeah, she is. But then again, from what I heard from Karen,
47:34she did sell. She certainly did.
47:36She sold to the trade group. And upsold.
47:38Even when she'd made a big sale, she then went back for more.
47:42Sandwich doesn't do anything for me, to be honest with you.
47:45Well, I mean, I have to say,
47:47how hard is it to stand with a megaphone shouting out muffins?
47:51Let her speak up for herself when they come back in here,
47:54that's all I can say.
47:58Lord Sugar's ready for you now.
48:07CLOCK TICKS
48:18Shibi, explain to me why you brought Paloma in here.
48:22Essentially, when it came to the pitches,
48:24I didn't feel that she was on the same wavelength as me
48:27with regards to, you know, understanding, you know,
48:30what our limitations were.
48:32She was good at pitching and presenting, don't get me wrong,
48:35but the fact that, you know, to realise that we wouldn't be able to...
48:39Disagree. Look, can I just interject now?
48:41We wouldn't be able to make all of those things.
48:43I've heard your point now and you're talking rubbish.
48:45Let me interject and tell the facts.
48:47These are the facts. I won't interject, all right?
48:49Let me speak. He was speaking to me.
48:51Let me interject and just... I'll give you a chance.
48:53I'll give you an accurate reflection of what happened, Lord Sugar, OK?
48:56We went into the bistro, they wanted ciabattas,
48:58but we managed to persuade them that they should buy baguettes off us.
49:01400 baguettes! 400 units of baguettes!
49:04You're responsible for giving us a brief on the pitch.
49:06Can you not... You know, you assume...
49:08I'm sorry, I was given instructions. Hold on, hold on.
49:10Hold on one second. One at a time, please.
49:12Chibi made an absolute embarrassment of the entire meeting, OK,
49:16and said, no, sorry, no, we can't deliver that.
49:18Let's look at my dossier. Oh, no, my client...
49:20That's the right decision. Absolute joke. It was embarrassing.
49:23I think that we were both on different wavelengths.
49:25Yeah, clearly we were. Yeah, I'm a businesswoman and you're a joke.
49:28That's the difference. No, no, no.
49:30You are into marketing and you are into pitching.
49:33You've got the business, Agile Mind...
49:35I've got nine years' experience of it, you've got zero.
49:38That's not... You've got zero experience in this.
49:41OK, so what's Sandesh doing here?
49:44Right, I think Sandesh essentially came along for the ride.
49:47That's not just feedback from colleagues,
49:49but it's also from a reflection.
49:51Who are these colleagues that are feeding this back to you?
49:53Who are your colleagues are you talking about?
49:55Hold on, listen, Paloma.
49:57In my sub-team in the first day, both yourself and Laura
50:00were mentioning to me that you weren't aware of Sandesh's input.
50:04Do you agree? No.
50:06Are you saying that you did not question Sandesh's role in this task?
50:11Are you saying that? Yeah, I am saying that,
50:13because you're the one that brought it up.
50:15Are you saying...? Don't raise your voice at me.
50:17Be careful what you're saying, you know, because I'm not a liar.
50:20Anyway, Sandesh, the question that he's raised,
50:24and it's a question which has possibly been pointed out to me
50:28by Nick and Karen, is that, you know, they've seen a bit of hard work
50:32but they haven't really seen any sparkle.
50:35Well, I haven't actually had the chance to be project manager yet.
50:38If I put myself up next time, you may see me making all the decisions
50:42and me controlling a team and having, like, the limelight and the sparkle.
50:47If that's what it takes, that's what I'll do.
50:49I'd like to say Lord Sugar.
50:51You know, I do feel that, you know, Sandesh, you know, all talk, no walk.
50:55And, you know, she's very good if you tell her, you know,
50:58Sandesh, make a muffin. You tell her, Sandesh, you know,
51:00I don't think you're doing right. You'll just get all this attitude
51:03and it's like, it's not helping. Attitude? Take some criticism.
51:06OK, OK, OK, listen.
51:08I mean, Sandesh, looking at your resume here, you're actually going to...
51:15If I've read it correctly, you're going to propel me into world domination.
51:19I mean, I...
51:21We have to aim high, don't we, in order to get anywhere.
51:24Yeah, well, domination's taken it a bit far.
51:27There was a bloke in Germany once who had a bit of a problem with that.
51:30What I'd say in answer to that, Lord Sugar, is I just get the job done,
51:34I develop relationships, I keep your clients coming back.
51:37I don't just speak to be heard.
51:40Hmm. Well, Paloma, which one is responsible for the failure of this task?
51:45For the failure of this task specifically, without a shadow of a doubt,
51:48it is Shibi. You don't have the fundamental skills that all of us do
51:51in the household. I'm sorry to tell you that, Shibi.
51:53I don't agree with that. You made rookie errors.
51:55I agree with that. I don't agree with that.
51:57You instilled no confidence in us. As a leader.
51:59No confidence in us, no confidence in the clients.
52:01As a leader, it's important, you know, I have two ears and one mouth.
52:04I'm going to use them to that ratio.
52:06Shibi, you know, tell me why I shouldn't be telling you you're off.
52:11Lord Sugar, my figures speak for themselves.
52:15I didn't even have time to sort of break wind or eat a sandwich
52:19or take a pit stop. You know, I just sold.
52:21You know, I can do that.
52:23You can sell, but selling is a bit of a one-trick, isn't it?
52:27I've got an agile mind. You know, I've got, you know, knowledge base.
52:30Clearly you are an academic. There's no question of that.
52:34But you know what? I've set up a business, you know, from nothing.
52:38I didn't have anything. You know, you started up your business from £100.
52:41I had £200. You know, I've set it up and it's turning over money.
52:46Whatever it is, whatever it is, I think I've got it.
52:51Look, I don't want to hear any more from anybody
52:54because I think we've kind of exhausted everything we can say.
52:59I shouldn't be here, Lord Sugar.
53:01I said I don't want to hear from anybody.
53:04Paloma, you started off in this process.
53:09I had some concerns, really.
53:13My concerns were that perhaps you felt yourself a little superior above the rest.
53:19I have to worry about people that perhaps send out the wrong messages.
53:26But you've got Karen to thank for this, really.
53:30You will remain in the process.
53:32Thank you very much.
53:35Shibi, you're obviously a very intelligent man
53:39because of the profession that you're in.
53:41There's no question of that.
53:43But the capacity of the factory was not taken on board.
53:47You say you're a quick learner. You didn't learn that.
53:53And Sandesh, you know, these people are not normally wrong, yeah?
54:03They're not normally wrong.
54:05And there's also undertones.
54:07You're kind of one of these people that don't do much, really.
54:14But you'll be more accustomed to this than me, Shibi,
54:18when I say to you that after a thorough examination,
54:22I have got some bad news for you.
54:27You're fired.
54:32You're fired.
54:43Sandesh, you heard what I said about you, yeah?
54:48I'm not sure whether I'm going to let you be the team leader next time.
54:52I'll pick the moment. I will pick the moment.
54:55Not you.
54:57And we'll see whether you can stand up to what you just said.
55:32I think Lord Sugar made a mistake.
55:34The facts were I sold the most out of everyone on the task.
55:39And the person who sold the least got away scot-free.
55:43But you know what? I'll pick myself up and I'll learn from it.
55:52I think Paloma's going to get fired today.
55:54Really? Yeah.
55:56In all the previous tasks that I've worked with her,
55:59I don't really think she does a lot.
56:01Of all the people, I would love to see Shibi come back tonight.
56:05I really would.
56:22Lord Sugar just looked at Shibi and goes,
56:24why have you brought Paloma in?
56:26And he couldn't actually give a reasonable answer.
56:28You know, his time was up.
56:31With one job, now 12 candidates remain.