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00:00It's the job interview from hell. From across the country, Britain's brightest business
00:11prospects head for London.
00:15There's absolutely nothing mediocre about me. I'm supremely intelligent, ambitious.
00:19I'm an all-round gifted individual.
00:22I'm charismatic, I'm intelligent, I'm a damn good businesswoman. I'm at the top of my game
00:27and I'm unbeatable.
00:29I consider myself an absolutely fantastic salesman. Everything I touch turns to sold.
00:37Chosen from thousands of applicants, 16 candidates.
00:42I'd describe myself as a bit of a maverick. You absolutely have to stand out these days.
00:46You've got to be different. I'm not just another corporate clone.
00:51Pressure brings out the best in me. I'm young, I'm adaptable and agile. I will be the last
00:56woman standing.
01:02They'll fight it out for a top job with a six-figure salary.
01:08Success and money motivate me. My first word wasn't mummy, it was money.
01:15But to succeed, they'll have to impress the boss.
01:20I did ask for something special in this boardroom this year. That is something special.
01:26Zero sales.
01:28From a council block in Hackney, to the House of Lords.
01:33Serial entrepreneur and multi-millionaire, Lord Sugar.
01:38Some of the stuff I've heard coming out of your mouth is a lot of hot air, so in the
01:40interest of climate change, I don't want to hear any more crap.
01:45On the hunt for a new apprentice, he'll put these young hopefuls through a punishing selection
01:50process.
01:52I am not, just so everybody knows, I am not going into another meeting like that again.
01:55I know, I know.
01:56That was highly embarrassing.
01:57I can't believe seven people couldn't have come up with something better than that.
02:01Sixteen top candidates.
02:03Hard work's short.
02:05There's no need to get arsey with me, there's no need to get rude at me, there's just no
02:09point in that.
02:10You wind people up, whether you like it or not.
02:13Twelve tough weeks.
02:14Keep going, keep going.
02:15Come on, come on, come on, come on, come on, come on.
02:18He is going to batter you, I'm just warning you.
02:22One job.
02:24You're fired.
02:25You're fired.
02:26You've talked yourself out of this.
02:28You are fired.
02:42Midnight.
02:45The boardroom.
02:53You can go through to the boardroom now.
03:23Well, welcome to my boardroom.
03:34Over the next twelve weeks, I'm going to find out whether you lot have got what it takes
03:40to work for me.
03:41Now, I've read all your CVs.
03:44On paper, you all look very good.
03:47But then again, so does Fish and Chips.
03:53We are in tough economic times.
03:56And in this climate, you need to stand out from the crowd.
04:01I need someone who's dynamic and ambitious and has got the courage to take a risk.
04:07I'm not interested in any steady eddies or cautious carrels.
04:11I'm looking for someone who's exceptional.
04:15So right, let's get down to business.
04:23Now, there's a very good reason why you're here at midnight.
04:27You're about to work through the night.
04:32I'm sending you off to Smithfield, London's historic meat market.
04:38And that's because the point of this task is to manufacture and sell sausages.
04:45Sausages are one of the nation's favourites.
04:48They sell in bucket loads.
04:51So there'll be no excuses if you lot don't come back in here with a healthy profit.
05:00Now, we're going to start off with the ladies against the gentlemen.
05:05The ladies are going to be followed by Nick Hure, who I'm sure needs no introduction to most of you.
05:12And the gentlemen will be followed by a new addition to my boardroom, Karen Brady.
05:17Karen was the youngest ever managing director of a public limited company.
05:23Don't underestimate the pair of them. They don't miss a trick.
05:28This is a tough task because these are tough times.
05:32And this is going to push you lot to the limit.
05:35It's sink or swim.
05:37And you've most probably picked up by now that I don't do life jackets.
05:43I want you back here at five o'clock this afternoon.
05:47Off you go.
05:59Tonight, buy the meat, then make the sausages.
06:03I can't believe it. Now it's quarter to one in the morning.
06:06Quarter to one?
06:07We're just heading off.
06:08Come morning, start selling till the bangers have gone.
06:11We've got about another 17 hours.
06:13Just work through it. Just crack on.
06:15Just time for 16 strangers to get their bearings.
06:19I'm for the Isle of Man.
06:20Isle of Man?
06:21Yeah.
06:22What was he doing in the Isle of Man?
06:23I own a telecommunications company.
06:24You own one?
06:25Own one.
06:26That's pretty impressive.
06:27People aspire to have a flash sports car, maybe a house in the country.
06:30I've got all that already. Where's my glass ceiling? I don't have one.
06:33I am Stuart Baggs the brand. I'm confident, I'm unique and I'm successful.
06:37What about you guys?
06:38I'm a surgeon.
06:40Really?
06:41But I also run a couple of my own companies as well.
06:44I've just come out of university. I've been hit by the recession a bit.
06:48I haven't been finding a job that easily.
06:51The last few months have been really tough with rejection letters coming through the post.
06:55But I really want this and I'm going to prove a lot of people wrong.
06:58I've been working in banking for the last 13 years.
07:04I left school at 15 with no qualifications.
07:07I now work for a top notch investment bank.
07:09Nothing is out of bounds to me. If I want something, I will make sure that I get it.
07:15First task, we've got to nail it.
07:18We've got to.
07:20I wouldn't say I'm a sausage expert, but I like my food. I'm a bit of a foodie.
07:23So I've got some great ideas that I think we can use.
07:26If the meat is from the UK, we can say they're British sausages.
07:29Buy British, they're not foreign.
07:31Well, I was made redundant recently.
07:33So I need this and I want this more than anybody else.
07:36And people like me don't really come along very often.
07:39You know, that unique blend of creativity and commercial now.
07:43Britain's best bangers.
07:521.15am.
07:55Smithfield, London's world famous meat market.
07:59Packed with the raw material for most types of bangers.
08:04But first, the candidates must turn themselves into teams.
08:09I think we need to choose a name that's, you know, alluded to success or, you know, winning, victory.
08:15I think we should call ourselves winning women.
08:19The only thing is for teams to change what happens when the boys and the girls mix up.
08:24That has not occurred to me.
08:27Let's move on.
08:29I think, yeah, one that I'd like to put forward is Apollo.
08:32Because it was the mission that reached the moon first.
08:35And a slogan of theirs was failure is no option.
08:39I love that.
08:40So actually, I think that really, I've met you all only for two minutes, but I do think that encompasses us.
08:45You know, we're not heading for failure. It's not an option for us.
08:47We are going to get to the top.
08:49I like it. Very inspirational.
08:51Team Apollo.
08:53Fantastic.
08:54Any suggestions?
08:56I'll put fusion out there. How about that?
08:58Fusion of all of us. None of us are the same.
09:01I was thinking maybe synergy.
09:03Just because the team members are going to be changing throughout the time.
09:06You've got to work in harmony together.
09:07I really like that idea. I think that really sounds good.
09:10Guys, it's got to be fusion.
09:13Fusion is a bit cliche, if you ask me.
09:16Well, don't you think that's what sells things?
09:17Cheap, disposable. That's where we're at, you know.
09:19We're not always going to be selling something cheap and disposable.
09:21But synergy sausages as well. Does that really sound...
09:23Yeah, it rolls off the tongue.
09:25Right, we need to nail it. Dance was wasting all the time.
09:27Now they're talking about names. We want to get on to the task.
09:29Fusion.
09:30Fusion.
09:31Oh, cheers.
09:32And then we've got synergy.
09:33I thought that was quite good.
09:35Synergy.
09:36Team Synergy.
09:41Names agreed. Time for both teams to pick a leader.
09:45Has anybody got any management or project management experience?
09:49I currently have come from a general business management background.
09:53Obviously, the module is, at the moment, food distribution.
09:57So I know that I could go in there with three sausages, different flavours,
10:01and they'll all sell amazingly well.
10:03Well, shall we just take a vote on who would actually like to put themselves forward for project management?
10:08Yeah, I wouldn't actually like to put myself forward at this point.
10:11So, no, I wouldn't.
10:13Does anyone want to?
10:16I'll take it if you're for it. Let's go for it.
10:19Really?
10:20Yeah, yeah.
10:21I'm sure.
10:22I trust that you're all here to do a good job.
10:24100%. We all want to win. Let's just get to it and do it.
10:28Most people will underestimate me because I don't have the fancy qualifications.
10:32I've got by on common sense, which most people in business don't have.
10:36So is there anyone that wants to throw their hat into the ring?
10:39Anyone at all?
10:41Yeah, I'll do it.
10:42Any objections?
10:43No, that's good.
10:44Team Synergy.
10:45Yeah, come on, boys. Here we go.
10:47Come on!
10:49In business, there's no place for shirkers, no place for passengers.
10:52I insist the people that work for me deliver.
10:54I can intimidate people, but I'm all about getting results.
10:57And if I achieve what I want, I don't care.
10:59Okay, what we'll work on then is I'll lead the team, you do all the work.
11:07With the rest of the night to make a range of three different sausages.
11:10I quite like the idea of having two pork sausages.
11:13Pork and thyme.
11:15From the Provence.
11:16You've got thyme there.
11:17A bit rubbish actually.
11:18The key is to come up with flavours customers will want.
11:22What about lamb and peas?
11:28As our second meat, perhaps we go with beef and stouts.
11:31The sort of thing you would see in a pub.
11:33The boozy banger, the fruity banger, the fiery banger.
11:36You've got three very distinctive names.
11:38What about a fanny market?
11:40Families love fun names for their kids.
11:43Boozy?
11:44That's for dad. Dad would love a boozy banger.
11:46So we're just going to eliminate the mums, the children, the women,
11:50and we're going to go for boozers.
11:52Well, you could tweak that.
11:54Shut up!
11:56Being in that meeting was like being back in the dressing room.
11:58Very macho.
11:59Stop! Stop! Okay?
12:01I'm not going to go into the boardroom. My balls are on the line.
12:04Dan was very aggressive in putting himself forward as project manager.
12:08Thumping the table.
12:10And that aggression has really fed its way through into the team.
12:14Whoa, whoa, wait.
12:15A premium gourmet sausage can contain 70 to 95% meat.
12:19Yep.
12:20A product with less than 42% meat cannot be called a sausage,
12:22so there's no point in giving people extra meat that they're not going to appreciate.
12:25Let's cut it down 42%, stack them high, sell them cheap.
12:28That's exactly what we're going to do.
12:29Okay, does anyone have a fundamental disagreement with that?
12:31No.
12:32No.
12:33Girls, I feel strongly, girls, I feel strongly that we sort the sausages out.
12:37Hi, guys. I'm just going to come from a different perspective.
12:39Can we all make an agreement that's providing that the costs make sense
12:43in terms of what will sell where?
12:45No, no, no, no. Listen, let's get the sausages sorted,
12:48and once we've done that, I feel confident that we can go on to the cost.
12:51100% agree with you, but in order to get the sausages sorted,
12:54you also want to know that you're going to sell a certain sausage in a certain way.
12:57I'll take what you say. No, no.
12:58No, you haven't taken what I've said. You just skimmed straight over it.
13:01Now I know what pecking order means.
13:03They're all pecking furiously to try and establish some sort of hierarchy.
13:07I'm project manager. Let's get these sausages sorted out.
13:10Joanne, she's pulling in on for dear life.
13:12Honestly, it's just a shambles. Actually, it's irritating.
13:16Do you want to grab your coats and get going and get some meat?
13:20Let's go, girls.
13:223am.
13:26While London sleeps, Smithfield opens for business.
13:34Hi, guys. Come and serve us. We want some cheap meat.
13:38Come on, boys. We're making sausages.
13:4114 kilos of beef, cheapest off the bone.
13:44£30 here. £30 is well too much. It should be at least £20.
13:48To keep costs down, they'll have to take on some of London's toughest traders.
13:53It's all boneless pork. There's no waste. It goes straight from the mixer.
13:56£2 a kilo.
13:58We'll do it for a pound.
14:00The best I'll do is £1.80 a kilo.
14:02£1.80 a kilo.
14:04If it comes back, the price goes back to £2.
14:07You might miss the boat.
14:09What's the best price you can do on this per kilo?
14:11£2.90.
14:13How about £2.80?
14:15I'll get you a big truffle.
14:17£2.90. We'd like to do that deal on the thighs, please.
14:20£28.
14:22£58.
14:24Half the girls start buying.
14:26Thank you very much.
14:28While Joanna and the rest of her team grill a butcher for trade secrets.
14:33What's the minimum amount of meat you think you need for the flavour?
14:37You're going to need a decent meat content.
14:39Which is what?
14:42Even if it means going down to calves, they want a better sausage.
14:47Girls, there's a change. We need to up the meat content.
14:50We've been speaking to some of the butchers and they think
14:53when we go to sell to calves, they'll be looking for a higher meat content.
14:57You can only call it a gourmet sausage if it's 70,
14:59and he said the biggest sellers are gourmet sausages.
15:01I think we're too far down the line now.
15:03Let's just stick with what we're doing.
15:05I'm sorry to disagree with you, but from a sales perspective,
15:08it's not something we can just brush over.
15:10You're getting an expert's opinion.
15:12He's telling you what's going to sell best.
15:14Why are we ignoring it? It doesn't make sense.
15:16People feel strongly about gourmet. I'm happy with that, but we need a decision.
15:19The final decision is to make the sausage a gourmet sausage, 70% meat content.
15:24We need to buy more. We need to buy more.
15:27Hi, excuse me, sir. May we buy some more?
15:30£15.
15:32The girls have suddenly decided that they're going to jack up the meat content to 70%.
15:37Taking them into the gourmet sausage territory.
15:40That's a big, big switch. It's a big switch on cost.
15:44£15 kilos in it.
15:46Yes, I'm sorry. I'm sorry. £15 kilos.
15:49But the resale price will rock it too.
15:51Here we go. Thanks very much for your help.
15:54£100 on lamb. £100 on pork.
15:57£100 on pork. How much on chicken now?
15:59£84. So, £284.
16:01Yes.
16:02I'm quite keen to make these sausages because we're running out of time now.
16:05While the girls go gourmet...
16:07You got time to get more prices?
16:09..the boys are sticking to bargain bangers.
16:12What cut's that?
16:13This is brisket.
16:14What?
16:15Brisket. Brisket. Is that good?
16:17Oh, yeah, yeah.
16:18Are you kidding me? How much do you want for 14 kilos?
16:21If you want the business, we'll work it out really quickly.
16:23We're pushed for time.
16:25Yeah. Guys, just hold on. He's just going to get a surprise.
16:28If this one's low, we'll get it. If it's higher, we'll just run straight there and get it.
16:31Go on.
16:34£59.
16:35£59, OK? Enjoy it. Have it with your tea. I hope you'll love it.
16:38Thank you very much.
16:39Right, let's get out of here.
16:40Unable to drive down prices, it's back to where they started.
16:45£60.
16:46It's £2 a kilo.
16:47£30 a kilo.
16:48£60.
16:49No, £55. It's not going to turn them up.
16:51If you walked away, that was the price at the moment.
16:53Now the price has gone up. Supply and demand.
16:55We agreed to it.
16:57No, we didn't agree. This is a market.
16:59Once you've left it and come back, it all starts all over again.
17:01Let's go and buy some beef.
17:02£58 and that's it.
17:04Go on.
17:05£58.
17:06All right, there we go.
17:07Flippin' heck. I've got to sell an extra sausage to do that, you know.
17:12There you go, buddy.
17:13£58.
17:14My pleasure.
17:15Thank you.
17:18Thanks a lot for that, mate. Have a good day.
17:23We're pushing essentially crap, aren't we?
17:26We don't know.
17:27No, we do.
17:28The minimum legal quantities of meat, they're going to taste rancid.
17:355.30am.
17:39To process their meat, each team gets a sausage factory...
17:43Whatever hand you hold the knife with, you have the glove on the opposite hand.
17:46OK.
17:47..and a crash course in crafting the perfect banger.
17:51And then rust.
17:52Straight in.
17:54If you use a lot of rust, you can use a lot of water.
17:57Is anyone getting this, guys?
17:58Somebody writing this down.
18:00The project managers must organise their teams into an efficient production line
18:05if they're to have any sausages to sell later today.
18:10Right, is everybody giving me full attention?
18:12So if you could be kind enough to turn around and look at me.
18:17Alex, look at me.
18:19Chris, I forgive you, you're doing the numbers.
18:21OK, right, so starting from that end,
18:23sound off who's cutting the meat.
18:25Put your hand up, tell me who's cutting the meat.
18:27I'll cut the meat.
18:28Right, you cut the meat.
18:29Alex, you are then doing the seasoning.
18:31I'm measuring the seasoning, everything, yes?
18:33Everything you need is here.
18:35Make sure that doesn't f*** up.
18:37Who is going to do the mincing over there?
18:40Who's doing the mincing?
18:42Get up!
18:43Who is doing the mincing?
18:48You each assigned a section, so one person's doing the mincing.
18:51Who the f*** is it?
18:52Step up.
18:54Rory, come on.
18:55Here we go.
18:57Right, that's fine, that's fine.
18:59OK, let's go.
19:00Time is ticking.
19:04Sandesh is going to be measuring the ingredients out.
19:07Paloma is going to be making the sausages.
19:10In the girls' kitchen, it's gourmet ingredients.
19:13Is this machine on?
19:14No.
19:15OK, that's it.
19:16That's it.
19:20Their target, a top-quality range of pork and cider...
19:24Just put it all in at the same time.
19:27..chicken and chilli...
19:29It's smelling fab!
19:30..and lamb and mint.
19:32Paloma, are you ready?
19:36All right, it's going to take a little bit of practice.
19:38That's OK.
19:39Practice makes perfect, right?
19:40For sure.
19:41Getting to grips with the end result,
19:43marketing manager Paloma.
19:47Woo!
19:48That's not exactly what I want.
19:50How come that's not coming out right?
19:55Bloody hell.
19:58Yeah, technical difficulties.
20:01Shit.
20:05You just have to calm down, take your time.
20:07It's a bit of an art form, getting the perfect sausage.
20:10Right, slowly, softly.
20:13You getting it now?
20:14It's good, it's a good sausage.
20:18They're brilliant.
20:19They're brilliant, woo!
20:21That's a lovely sausage.
20:26So, is she ready then?
20:28In the boys' kitchen, budget bangers.
20:31So, let's get this in here and turning.
20:33We'll put the roast skin, yeah?
20:35OK.
20:36Keeping meat to the minimum,
20:38they bulk out the mince with cheap roast.
20:41This seems like a bloody lot of rust, doesn't it?
20:43Alex, what's the weight?
20:45We're nearly there, we've got the white pepper.
20:47Work quicker, Alex.
20:49450 grams of salt now.
20:50It's very precise, well done.
20:52Alex, let's get this shit in here.
20:54What are we waiting on?
20:55Get that done now.
20:56Dan's management style is just to stand around
20:59shouting out orders to people
21:01and not actually doing much himself.
21:03And this really isn't going down very well.
21:05Get it in there, make it up later.
21:07We've got all the ingredients in.
21:10So, he said initially press the bottom button.
21:15Fantastic.
21:16And now we can start moving.
21:18Can we get a second opinion on the consistency?
21:20I just want to pack something,
21:22no one's going to buy thin air.
21:24I'd rather sell a dodgy sausage than a no sausage.
21:26I think that's done, we'll stop it.
21:28Yeah?
21:29Yeah.
21:30So now, who is responsible for taking the meat from here
21:34in the hopper?
21:35Shut that down the tube.
21:36Yeah, but we need a hopper here.
21:38It's in the hopper.
21:39Oh, fantastic, OK.
21:41Leave the hopper in.
21:42Oh, nice.
21:43And as quickly as possible.
21:44Just shove it down the hole.
21:46Right.
21:47Let's do it, let's do it.
21:48It's a shambles.
21:49Absolute embarrassing shambles.
21:51Can't organise a piss-up in a brewery.
21:53It's embarrassing now, it's embarrassing.
21:59So far, not a sausage.
22:04What went wrong?
22:05Mate, it's not going on.
22:08Guys, the mixture's too hard.
22:12Guys, you've blocked the machine.
22:14We need more water in there, because it's too hard.
22:18We need it moist.
22:31The girls pump out their lamb and mint sausages.
22:35We like those, they're looking good.
22:38But Paloma's bulging bangers are proving hard to pack,
22:42overstuffed with pricey meat.
22:45Our outlay for lamb is about 140 quid.
22:48Yeah, well, yeah.
22:49Regardless of how many sausages they've made.
22:52Totting up the damage, city bankers Liz and Stella.
22:56OK, so for the amount that we're making on the lamb,
22:59which is 20 kilos, we should be making 250 sausages.
23:03We're only making 160.
23:05The difference is huge, because it means per pack,
23:08our cost is £5.24.
23:10It should be £3.30.
23:12That's massive.
23:16We need the maximum amount of units that we can possibly get.
23:20And that's what we're doing. OK? OK.
23:25On the boys' team...
23:29..finally, some progress.
23:31Smacked it, guys, smacked it.
23:33Alex, let's get that in there, let's get that next bit going.
23:37Is it ready to go in? Are you happy for it to go in?
23:41Guys, what are these sausages? Apple, yeah?
23:43What are they?
23:45What are they? Don't get it wrong.
23:47You shouldn't mix the two different recipes.
23:50It's your funeral, what's in the sausage?
23:54They're mustard, right? 100%, OK.
24:02Rory, let's get them in, and they'll look a lot neater.
24:05We'll sell more of them.
24:07I think the team have kept reasonably calm,
24:09but a lot of that's down to my leadership.
24:11I've kept calm about it. I know we'll turn this around.
24:14We may be a little behind schedule, but once we get up the road
24:17and we do some selling, then it will come back to us.
24:21Last sausage, ladies.
24:24Last sausage.
24:26After a night of hard graft...
24:30..the teams hit the streets of London for a day of hard selling.
24:35Tomorrow is Sausage Saturday.
24:37It's a celebration of sausages.
24:39Handmade pork sausages made fresh this morning
24:41with no nasties, made by us, yeah?
24:44Would you like some, madam?
24:49The boys head for West London...
24:53..to Portobello Market, pushing budget bangers
24:56to the locals.
24:58Ladies and gentlemen, welcome.
25:00We've got three delicious varieties of sausages available.
25:03It's £3.99 a pack.
25:05We're doing three packs worth of £10.
25:08Firing up a griddle, sizzled samples help pull in the punters.
25:13So we've got pork and mustard, and we've got beef and stout.
25:16What pack would you like?
25:18I'll have pork and apple, please.
25:20Pork and apple? That sounds good to me.
25:22Have a wonderful day.
25:24Have a wonderful day and enjoy the sausages.
25:26These are the freshest sausages in London.
25:28They were just made this morning from local, from regional meat.
25:33Come on, come on over here.
25:36Sausages?
25:38If I trip over, I'm going to be very upset.
25:40Would you like to buy some sausages?
25:42Are you sure? Pork and mustard?
25:44I'm sure I'd like some of that more.
25:46But they're going to go off.
25:47Did you know that sausages purchased in the supermarket
25:50have, on average, lots and lots of food miles?
25:53And these have lots and lots less.
25:55If I can stop somebody and get them to speak to me,
25:57I can sell them sausages nine times out of ten.
25:59Thank you very much.
26:01And there's your lovely sausages.
26:02If you have any problems, feel free to keep them for yourself.
26:04Thanks very much.
26:05It's hard to ignore somebody that comes up to you in such a flamboyant style.
26:08And to be brutally honest, I've sold the most here.
26:10And I always will, because I know how to connect with people.
26:12I'm pretty good at that kind of psychology.
26:13Excuse me, sir. You look like a sausage connoisseur.
26:16OK. Do you speak any other language I can try?
26:21Yes, banker.
26:23Stuart.
26:24Yes, sir.
26:25I love your energy, but then there's a line,
26:28and I think you're stepping over it.
26:30Well, I just think it's the key to good sales, to be honest.
26:32I mean, I've never had a problem with it.
26:33Your energy's great, and you're doing very well.
26:36Who's sold the most?
26:38You.
26:39Sausages?
26:41Excuse me, would you like to buy some sausages?
26:45Mid-morning.
26:47At the heart of London's financial district,
26:49Leadenhall Market.
26:51Hello, everybody.
26:52Anyone interested in buying some nice, fresh sausages?
26:55Needing to claw back the high cost of their meaty bangers,
26:59the girls target well-heeled city workers.
27:02Freshly made this morning at 3am.
27:04Sausages.
27:05Thanks very much.
27:06I think they're a bargain at £6.
27:08£6. And they are gourmet sausages.
27:10Hello, do you think your wife would like to try a different sausage at all?
27:15Are you sure?
27:16Yeah.
27:17OK, thank you.
27:18They're one day only.
27:19They're absolutely delicious.
27:23I'll pass.
27:24They look lovely, though.
27:25Thanks a lot.
27:26OK, bye-bye.
27:27I'm sure that you've really enjoyed them.
27:28You could have them for your breakfast tomorrow.
27:30Have you tried one cooked?
27:31I haven't, no.
27:36Right, this guy said, you know, have you had one?
27:38Which I didn't want to lie, so I said no.
27:40But what the point is, is should we have the griddle on?
27:43I said we should.
27:44The old saying, you sell the sizzle, not the sausage, is never more true than here.
27:49They've got a griddle, they chose not to use it.
27:51Of course they should have got the thing going when they first arrived here.
27:54The sound and the smell will draw people to their stand.
27:58What do you reckon, pretty good?
28:00Yeah, not bad.
28:01Well, better late than never, I suppose.
28:03But really, they should have got their act together sooner than this.
28:06And there's your pound, James.
28:07Thank you.
28:08Don't spend it all at once.
28:09Thank you very much for your custom.
28:10Right, brilliant.
28:11100% me.
28:12With sales on the boys' stall buoyant.
28:16Right, so which way do you want to go?
28:18Down there.
28:19Let's go this way.
28:21Project manager Dan takes half his team off to try the local streets.
28:25What do you reckon, then?
28:26Sort of some flats, isn't it?
28:30Hello, want some sausages?
28:32Yeah, handmade, local produce, made fresh today.
28:34They're only 90 pence each.
28:37Sorry?
28:38No, thank you.
28:39Have a nice day.
28:41They're very good.
28:42We've got some new tasty flavours.
28:45No?
28:46All right.
28:48Right, if I give you a decent price,
28:49why don't you take just some for yourself, rather than the pub?
28:51OK, for these, 90 pence each.
28:53Next pence a sausage?
28:54Yeah, but have you seen the size of them?
28:56Have you seen the size of them?
28:57They are big bangers.
28:58That's a little pricey, unfortunately.
29:01So what's our strategy now, then?
29:02What are we doing?
29:03Sorry?
29:04What are we doing?
29:05Right, what we said we'd do is we'd go to this pub, OK,
29:07so we've reached the end of the food yard,
29:08and we'll then go back down to the end,
29:10which is what we're doing now.
29:11But have some f***ing patience.
29:13We're just running around like headless chickens, to be honest.
29:15We've got no target market.
29:17We haven't identified any geographical areas
29:19where we think we could sell them.
29:20It's just literally kind of running around and hoping for the best.
29:24Yeah, it's not looking very good, to be perfectly honest.
29:26Yeah, but Stone Square's going to be like upmarket hotels.
29:28They're not going to just buy our sausages
29:30because we brought them in off the street.
29:31It's very good hostels there,
29:33and they've got, like, people, the tramps coming in.
29:37Let's hit an office.
29:38You know, if we get in there and it's got ten floors,
29:40bam, bam, bam, bam, bam, and I go for it,
29:41we win some, we lose some.
29:42Do you want to go for the offices?
29:43Offices.
29:44Whichever we get to first, so I don't mind.
29:46Offices or hostels, because I don't think we're going to have time.
29:49Whichever we go past first.
29:50Whichever comes first.
29:52Well, we choose which one we're going to go first.
29:54You've got to make a decision.
29:56You're the man.
29:57I want to aim for Kensington and Chelsea, OK,
30:00and whether we see an office or a hostel, I don't mind.
30:03What about this place?
30:04No, I don't... It looks like a florist's.
30:09Lunchtime in the City of London.
30:11Have a lovely weekend. Thank you very much. Bye-bye.
30:15The griddle sizzling and sales picking up...
30:18I'll just get you some change. What do you think?
30:21Really good.
30:24Joanna sends half her team to hunt for bulk deals in local restaurants.
30:30We would really love to show you some fresh sausages
30:33we've made this morning.
30:34We are raging to sell these to you.
30:36Can we try them?
30:37We've got some cooking on a stall about five minutes behind us.
30:40Excellent. Let's try them.
30:41You'd like to try some sausages?
30:42Thanks very much. Let me write you a receipt.
30:44OK, great.
30:45Hi.
30:46With a big restaurant, he's a valuable catch.
30:50This is our chilli chicken.
30:51Chilli chicken sausage.
30:52It is.
30:53And you're aware that the meat we've brought this morning...
30:56Yeah, we've told them.
30:57...is 73% bone.
30:58What breed of chicken is it? Do you know?
31:00I think it's free-range.
31:01I think it's free-range.
31:02Yeah, free-range chicken.
31:03What numbers are we talking about there?
31:05Sorry, I'm Joanna.
31:06This is our team leader, Joanna.
31:07Nice to meet you.
31:08Nice to meet you too.
31:09What would you prefer to buy from us today then, Dan?
31:11A couple of kilos, if they were good.
31:13OK, you guys, I want you to go round the businesses and carry on selling.
31:17So if all four of you can go...
31:19Listen.
31:20Yes?
31:21I feel my customer, we went there and pitched to him.
31:23I would like to finish it with him.
31:25So you're aware of the time constraints.
31:27Go out and sell whilst we finish our customer.
31:29No, I'm not doing that.
31:30We're all a team.
31:31It doesn't matter who closes it.
31:32As long as the deal's done...
31:34I do a lot of business and I do not like that at all.
31:36As long as the deal's done, I've not got a big ego.
31:39I don't need to close it.
31:40It's not about ego.
31:41I personally believe that it is.
31:42And I'm confident that I could leave it to any of my team members.
31:44It's not about me.
31:45It's a matter of professionalism.
31:48So every sale, you have to close?
31:51100%.
31:52You open a deal with someone and you don't close it?
31:54Of course.
31:55I wasn't trying to steal your fund.
31:56It would have been noted.
31:57We're just going round in circles.
31:59Let's just agree to disagree and we'll carry on selling
32:01because we don't want to waste any more time, alright?
32:07Let's buy some sausage.
32:12Deli sausages, people!
32:13The finest deli sausages in London!
32:16Struggling to sell, Dan's door-to-door team is back
32:20and in search of a new strategy.
32:23Guys, let's do something, which is a stock take.
32:27Dan, we're not going to make any money by counting this up.
32:29We've got to start selling stuff.
32:30Yeah.
32:31At the end of the day, one of them...
32:32What they need to know is they need to know how much stock they've got
32:35so we can be on the road.
32:37Why can't one of them count it then?
32:39Because they're selling.
32:40They're selling now.
32:41Yeah, but not all four of them are selling.
32:42Three of them are having a chat.
32:43Right, you argue with me isn't doing anything.
32:45We're not going to get anywhere for the next 15 minutes.
32:47Let's get it done.
32:48Give them a figure.
32:49We know where we stand.
32:50Right, OK.
32:51So we'll start off then with the pork and mustard, please.
32:54All four of us are doing a stock take.
32:56Now, we're wasting time trying to go and sell.
32:58We should be going over there and selling.
33:00There's a whole box.
33:01Poorly organised, poorly managed.
33:03And you know what?
33:04As far as I'm concerned, we've wasted half a day anyway just faffing about.
33:07Anyone up for a barbecue?
33:10Bangers and mash?
33:11Come and taste it.
33:12Two for a fiver?
33:13Ideal.
33:14That's wonderful.
33:15You have a good day.
33:1630 minutes, then trading must stop.
33:1920 packets for 60 quid?
33:20Yes.
33:2145 quid.
33:2245 quid.
33:23Can you make it 55?
33:2545.
33:2645 done.
33:29Nice work.
33:30Absolutely knocked one up.
33:32Girls, we are on fire.
33:34Shall we throw you a chilli one in?
33:36Thanks very much.
33:38Sold.
33:40The last of the girls' sausages.
33:42You were all brilliant.
33:44We've got to make some sales, lads.
33:46At the moment, we are being carried.
33:48Deadline for Dan means shifting bangers in bulk.
33:51If you take the entire box, I'll do it for 60 quid.
33:55Now, 60.
33:57There's 21.
33:58£60, take it or leave it.
33:59Take it or leave it.
34:00£60 for the box.
34:0150.
34:0255.
34:03Meet me midway.
34:04Meet me midway.
34:05You've got to be fair.
34:06It's your sausages.
34:07I don't eat them.
34:08Okay, 53.
34:0953.
34:1050?
34:1150 it is.
34:1250 it is.
34:13Get it out of here.
34:14Trading ends.
34:15Smacked it, boys.
34:16Smacked it.
34:17Well played.
34:18Smacked it.
34:19Smacked it.
34:20Come on, boys.
34:21Come on.
34:22Come on.
34:23Now, we've got to get back.
34:24Come on.
34:25Let's go.
34:26But it's not over yet.
34:32Next, the boardroom and Lord Sugar.
34:50You can go through to the boardroom now.
35:21Good evening.
35:22Good evening, Lord Sugar.
35:27Well, you must be feeling quite tired,
35:30so I'll try and keep this very simple.
35:34Let's start with the ladies first of all.
35:36What's your team name?
35:37Apollo, Lord Sugar.
35:39Apollo.
35:40Apollo.
35:41It was the first rocket to reach the moon
35:43and their slogan was that failure is no option.
35:46Let's hope you get off the launch pad then, here.
35:49And team leader?
35:51That was me, Lord Sugar.
35:52Joanna, yeah?
35:53Yes, Lord Sugar.
35:55Put myself forward.
35:56Did you give her support as a team leader?
35:58Absolutely.
35:59You think so?
36:00I did, absolutely.
36:01Yep.
36:02Melissa was offered the job, but she very quickly declined it,
36:05which is a bit of a shame, I thought.
36:07She spent a lot of the time pecking away at Joanna
36:09for the rest of the day.
36:10Why is that?
36:11Is that a sign of your inability to control a team of people?
36:14Well, I wouldn't say so.
36:16No-one was prepared to put themselves forward,
36:19but as soon as I became team leader,
36:21all of a sudden we had this group of raging women
36:23that had loads to say.
36:25It was really chaotic.
36:27Right, OK.
36:29Gentlemen, who was the hot dog and who was the banger then?
36:34I was the hot dog.
36:35You was.
36:36Dan?
36:37Correct.
36:38It's something you said in the briefing,
36:40you don't look for somebody who doesn't take risks,
36:42you want somebody who's going to put themselves out there,
36:45so I try to live up to that.
36:47Team name?
36:48Synergy.
36:49Synergy?
36:50Yeah.
36:51Actually, if you don't mind, Dan, just sit up in the conventional way.
36:55Yeah.
36:56You could look as if we were having a little chat in the golf club.
36:59Yeah, thank you.
37:00Right, well, do you feel you had a good team leader?
37:03He showed promise initially, and it was optimistic,
37:07but I feel that that hailed off maybe towards the end.
37:10Mm-hm.
37:12The next thing is to call out the numbers.
37:21Let's start with the ladies, first of all.
37:24Apollo took £860...
37:29..but they spent £538.84,
37:33which drew in a profit of £321.16.
37:37Ah, at least she made a profit, which is a good start.
37:44Karen, how about the gentlemen, then?
37:47Well, Synergy took £593.33.
37:53They only spent £287.43
37:57and made a profit of £305.90.
38:07You lost it by £15, Dan.
38:12Both profitable teams, which is a good start.
38:16It's a good start for a tough task.
38:18I think Stella and Elizabeth are hot on the figures.
38:24Yes. Thank you very much, Nick.
38:26Good, good. So, very well done, ladies.
38:29Very well done. I'm going to send you off now.
38:32You're going to be the first to see the luxurious house.
38:35I've got you.
38:36And in this great house, I've laid on a champagne barbecue.
38:40Settle yourself in and I'll see you on the next task.
38:43Thanks, Lord Sugar.
39:00OK, gentlemen, you're lost by £15, but you're lost.
39:04A little bit of good news is I'm not staying up any later now,
39:08so we're back in this boardroom tomorrow afternoon
39:11where we're going to go through things in greater detail.
39:14Off you go.
39:30Well, we're in a bit of a crappy situation.
39:32£15.
39:33Three packs of sausages, that's going to be nothing.
39:35Does anybody see an obvious area where we went wrong?
39:38Well, clearly our strategy for the day wasn't good enough.
39:42It's not a problem.
39:43Now, I took a hands-off view.
39:45It's not because I don't want to get my hands dirty,
39:47but I chose to manage it.
39:48But the whole point was to project manage.
39:50You're all grateful that I put myself into the ring
39:53and stood up to go and do it.
39:54You can chuck crap at me for doing it,
39:56but you're f****** glad I did it.
40:03For the girls, first sight of their luxury home for the next 12 weeks.
40:09I'm really excited.
40:11A Georgian townhouse, slap-bang in the heart of London's West End.
40:18Oh, my God!
40:26I can get used to this. I can get used to this.
40:33Holy maloney!
40:35Look at this kitchen!
40:43It is absolutely beautiful!
40:46Oh, no, not sausages!
40:48Sausages!
40:49Oh, no!
40:50Do you know, I don't actually want to ever see another sausage again in my life.
40:56They are amazing.
40:58They're very good.
41:00To all of you, you're all awesome.
41:03Congratulations!
41:18Girl power!
41:23Nice gaff.
41:24Yeah, it's a little bit nice.
41:25Bloody hell.
41:27Winning is winning, losing is losing.
41:30Girls, you've done very well.
41:32Thank you.
41:45I'm going to take my suitcase into the boardroom today,
41:47and I'm not going to pack a single thing in it.
41:50It's going to be completely empty, because I am not going home today.
41:57I think Dan is a volatile kind of person.
42:01He's got a big mouth, he likes to shout, he likes to be the boss,
42:05and people with big mouths can often get away with murder.
42:10He crumbled under the pressure, and he's got a poor attitude.
42:14Awful.
42:16Being an entrepreneur, being the oldest member of the boys' team,
42:20I think it was only right that I step up and take a leadership role in this task,
42:24and I think I did a good job.
42:25I led a task to profit, but I'm the one in the firing line,
42:28I'm big enough to deal with that, I'm big enough to be the next apprentice,
42:31and I'm going to come out of the boardroom fighting.
42:48You can go through to the boardroom now.
42:54Thank you.
43:22Good afternoon.
43:23Good afternoon.
43:25I hope you have rested well,
43:28because I need to get a greater understanding on what went on.
43:33Dan, you were the team leader.
43:35Yes.
43:36Your background states that you're a sales director.
43:39Yes.
43:40This is what you do for your day job.
43:42Yes.
43:43Well, according to Karen, the people on the market store were doing quite well selling,
43:48and the roaming team didn't actually do much at all.
43:51And in that roaming team was you.
43:56Yes.
43:57The group certainly had challenges.
43:58I don't think anything to do with my personal salesmanship,
44:00but I tried to get the best...
44:01You only sold 14 quids worth, actually.
44:03Yes.
44:04Not a top day from a selling point of view,
44:05but my focus was on leading the team.
44:07I'm a very accomplished salesperson.
44:09You didn't lead them very well.
44:10We ran the girls very close, finished 15 pounds short.
44:13The point is, is that the sub-team, of which you were the leader,
44:16sold naffle.
44:18Yes.
44:19It wasn't great.
44:20The salesmanship of the afternoon was chaos.
44:24It was certainly chaotic amongst the other sub-team.
44:26I think our sub-team pulled more than its own weight,
44:28and, in fact, it pulled the entire team through.
44:30The market store is one part of this.
44:32Market store, you've got a thoroughfare of traffic coming to you all the time.
44:35Very easy to sell there.
44:36Going door to door is a much harder task.
44:39The girls managed to do it.
44:40I'm not speaking of the girls who did very well.
44:42The girls beat us, and we lost.
44:43And they sold theirs door to door as well.
44:44They didn't have a problem with it.
44:45Actually, the fixed location of a market store has pros and cons.
44:50You think you've got a ready-made customer base.
44:54I think, personally, that the world is your oyster, if you're mobile,
44:59that you can go out and that you can actually drum up far more business
45:03than the collective audience you have walking past the store.
45:07The production process, I heard, was a bit of a nightmare.
45:11Chaotic.
45:12Chaotic, to say the least.
45:14The mixing of the recipe, I understand, was down to you, Alex.
45:17Is that right?
45:18No.
45:19I was responsible for weighing the ingredients and putting them in the hopper.
45:23It was Rawley who was actually manning the mixing machine.
45:27Why did we end up with a lump of gunk?
45:29Lack of mixing and lack of water.
45:31Essentially, lack of attention to detail.
45:33The recipe was followed perfectly.
45:35However, due to the rust content of the sausage, it really needed more water.
45:39But it takes a sausage maker, I think, many years before they get it right every time.
45:43The girls got it right.
45:44It looked like sand. It was far too dry.
45:46The mixture shouldn't have left the mixer until it was at the right consistency.
45:49That's what we were told.
45:50At the end of the day, there was a lack of control over the whole process.
45:53You know, people were assigned tasks and then people got coming and going everywhere else.
45:58There was a bottleneck created because we got the mixture wrong.
46:00Once that was in there...
46:01Because people weren't on the right stations, though.
46:03Nobody knew what their job was.
46:05Everybody knew what their job was.
46:06If you were listening, you would have known what your job was.
46:08That's absolute rubbish.
46:10Essentially, we were poorly managed.
46:12I think he was slightly out of his depth with the mixture.
46:15Absolute rubbish about being out of my depth.
46:16You all breathed a sigh of relief when I stepped up right at the beginning and said,
46:19I'll manage this.
46:20There were seven big egos there that were thinking, great, I'm off the hook.
46:23And you were one of them.
46:25I admit that I didn't sell, but I focused on being a project manager and managing the team.
46:29Sound director in your day job.
46:31Correct.
46:32But if there's a selling task, I can go out there and I can sell.
46:34I hustled a fair few...
46:35Well, not fair few.
46:36I hustled the £14 worth of deals.
46:37But I was working with a young group of people there who needed coaching and some training.
46:42Lord Sugar, yesterday I was let down by a team leader who's like a bull in a china shop.
46:47He crashes into people.
46:48He upsets people.
46:49He was so aggressive and so thuggish with other members of his team.
46:54He just shouts at us.
46:55He just doesn't let us get on with our jobs.
46:57He was always looking over my shoulder.
46:59I wanted to sell things, and I didn't get that opportunity.
47:02It wasn't fair.
47:03It was shameful.
47:06Stuart, I'd also like to say, on the market side, I had to range Stuart in because he was becoming quite...
47:12You did mention that to me?
47:13Embarrassed.
47:14And I said it to Stuart.
47:15It became disgusting.
47:18He was shouting down points about a road market.
47:21Exactly.
47:22That's exactly how a market stall works.
47:23It's not the place to be there in a suit and tie.
47:25You don't swear.
47:26Excuse me, would you like a meeting?
47:27I have to say, I think your very aggressive sales pitch put a lot of people off, from what I witnessed.
47:32It was cringeable.
47:36Well, the next move is really that you, as the team leader,
47:40are going to have to decide which two people you think need to come back in this boardroom.
47:46Alex and Stuart.
47:49Okay.
47:50Well, you are the gentleman.
47:52I'll see you on the next task.
47:54Thank you.
47:55Thank you.
47:56You're welcome.
47:58Right, gentlemen, I'd like you to step outside for a moment,
48:01and then I'll be calling you back in shortly when I'm going to decide which one of you is leaving the process.
48:07Off you go.
48:14That was the boys' team, was it?
48:16Because they were arguing like a bunch of old washerwomen.
48:20It was like that throughout the entire boardroom.
48:23Old washerwomen.
48:25It was like that throughout the entire process.
48:28Dan, he was very much the dictator.
48:31I saw a lot of finger-pointing and arm-folding and not a lot of doing, I'm afraid.
48:35Cocky sort of chap.
48:37I mean, Stuart, in that market, Jamie was right.
48:40His aggression was certainly putting people off.
48:43All I saw Alex do was stand behind the griddle.
48:46I think he sold the lowest amount in the market.
48:49Hello?
48:50Yeah, send the three of them in, please.
48:52Lord Sugar will see you now.
49:08Right, gentlemen.
49:10Stuart.
49:11Yes, Lord Sugar?
49:12There's been some complaints, you know, made about your aggressive style
49:15by some of your colleagues.
49:17Yep.
49:18And also Karen here.
49:20How do you want to address that?
49:22If you've got criticism, which you've just made,
49:24I'll certainly look to address that.
49:26I was very conscious that I was extremely tired.
49:28The pressure to sell as much as possible was right on my back
49:31and I desperately wanted to sell every single sausage on that stand.
49:34I certainly sold, if not the most...
49:37You didn't sell the most, no.
49:39You sold 14 packs.
49:4114 packs?
49:42Yeah, for £78.80.
49:44OK.
49:45I certainly felt like I sold a lot of sausages,
49:48so if I'm not good enough, I'm not going to walk out that door
49:51not thinking I've tried my hardest.
49:53There's a distinct difference between trying your hardest
49:55and bludgeoning your way through life.
49:57I'm not an aggressive person, but I'm not going to lie down...
49:59You ain't doing bad here, son.
50:01I'm not going to lie down and be kicked in the face by these other people
50:04cos I'm a stronger candidate than them.
50:06Stuart bags the brand, according to your resume.
50:10Yeah.
50:11The brand of what?
50:12I think I'm completely unique.
50:15I'm 21 and the success I've achieved so far,
50:18you don't get being run-of-the-mill.
50:20There aren't many 21-year-olds,
50:22certainly not the majority of 21-year-olds that are in my position.
50:25Your worst qualities, in your own admission,
50:28is that you don't like accepting criticism.
50:30Mm-hm.
50:31Come here, that's what you're going to get if things go wrong.
50:34Lord Sugar, sat across the boardroom table
50:36is one of the most successful people, if not in Britain, in the world.
50:40If you give me criticism, you're exceptionally well-placed to make that.
50:45What I'm saying in my CV is that I don't accept criticism well from people...
50:49From him, for example.
50:50Exactly. I think he's got complete arrogance about him,
50:53a complete arrogance streak, and I don't think he's in a position to...
50:56You don't think he was a good team leader?
50:58I think he was a terrible team leader.
51:00Dan, what have you got to say to defend yourself?
51:02Because there ain't been a good word spoken about you by anybody yet.
51:05Yeah, I'm quite surprised there's not been a good word spoken.
51:09I put myself forward to be the project manager.
51:11Yeah, that's about the only good thing, right? So I got one good thing...
51:15What I did, Lord Sugar, was I managed the team.
51:17I made decisions and I made sure this team resulted in a profit.
51:20You never got your hands dirty once.
51:22I totally managed the group.
51:24You said you were managing the group in the sales,
51:26but you never sold anything really of any value.
51:28I did sell.
51:29How much did you sell?
51:30Don't make this about the sales numbers.
51:32Well, it is, because you said you were leading the sales team,
51:34you've got relevance, you're sales director.
51:37You can lead and sell. You don't need to not be selling while you're leading.
51:41You can lead and sell at the same time.
51:43You're talking an awful lot, Sugar. What I did was manage the team.
51:46You were the one that was argumentative throughout.
51:48You talked over everyone, specifically me.
51:50I think that's best.
51:51Did you witness this type of stuff, Alex?
51:54Dan, I wouldn't call it managing, I'd actually call it bullying.
51:57You know, Dan acted like a dictator yesterday.
52:00From the outset, he made quite clear,
52:02I'll make the orders, you'll do the work.
52:04Dan, why did you bring Alex back in this morning?
52:07I brought him back in for two reasons.
52:09One was the issue with the sausage-making process.
52:12We had to delay this for over an hour, hour and a half.
52:15I hold him responsible for that.
52:16It was a fairly simple task to measure out the ingredients and tip them into a hopper.
52:20Dan, how many sausages did you make yesterday?
52:22What I did was I managed the team that produced over 1100 sausages.
52:25So that's, on a calculator, nought, I think.
52:28Well, it's not about producing the sausage yourself.
52:30It's about leading the team that went to profit.
52:32And why can't you manage and make and manage and sell?
52:36My role was team manager. I managed the team.
52:39I'm not afraid to get my hands dirty.
52:41You leave and you've never got your hands dirty.
52:43I do get my hands dirty.
52:44You lead by example.
52:45You might do what you're supposed to do.
52:46That's what you never did.
52:47Well, neither of you put yourselves forward to manage this team.
52:49Why did you bring Stuart into this boardroom?
52:52I'd love to know.
52:53Yeah, Stuart wasn't actually...
52:54And just shut up for a minute, will you?
52:56I won't speak again.
52:57I want to hear what he's got to say.
52:59Stuart was aggressive and was argumentative towards customers.
53:03We've now seen your sales figures weren't nearly as good as the bluff you've given me so far.
53:06But they're how much better than yours?
53:08Stuart, speak when you're spoken to.
53:11Okay.
53:12So, Dan, having listened to this kind of tirade,
53:17can you give me any credible reason why I shouldn't fire you?
53:21Yeah, I'm an entrepreneur. I've got an eye for the deal.
53:24Yeah, can I just stop you there one minute?
53:26An entrepreneur...
53:27Correct.
53:28That's what you call yourself.
53:29It's normally something that other people observe.
53:31It has been observed, perhaps not by yourself yet.
53:34It was once worth two and a half million, but you lost it all.
53:37Pretty much, yeah.
53:39I'm fighting back.
53:41A lot of good people have had failures.
53:43But I've had success, and I'm fighting back.
53:45So who should be fired, then, here today?
53:46It's not my decision for...
53:48Well, I'm asking your suggestion.
53:49You're an entrepreneur.
53:50You're a leader of men.
53:51I've brought in two people that I think deserve to be fired on the back of this task.
53:54Both of them, then?
53:55If you could.
53:56I agree with that.
53:59And why shouldn't I fire you, Stuart?
54:01Lord Sugar, I'm passionate. I'm a grafter.
54:03There are always words used in this boardroom.
54:05And I'm all of those things, but I'm not a cliché.
54:07If you throw 100 grand a year at any of these people,
54:10it's going to go down the drain, and you won't get a maximum return.
54:12If you give me 100 grand a year, I will deliver to you ten times that.
54:16And if I don't, take it back.
54:18I'll give it back to you, a money-back guarantee.
54:19I'm that confident.
54:21And that's why you shouldn't fire me, Lord Sugar.
54:23I had an offer like that from Nigeria once.
54:25But funnily, it didn't transpire.
54:28An opportunity comes along with absolutely no risk, and that is hiring me.
54:31Because you can have your money back if I don't make it for you.
54:35Alex, same question to you.
54:38For the past two and a half years, I've been working for one of Britain's top entrepreneurs.
54:42Somebody like him wouldn't have had me there.
54:44He's let you go, though, yeah?
54:45He's let you go, unfortunately, yeah?
54:47Many, many people have been made redundant in these times through no fault of their own.
54:52Good, talented, honest people.
54:54You know, I am one of those people.
54:56But I'm here, and I promise you that if you give me this opportunity, I will not let you down.
55:01And you can have that assurance.
55:04Okay.
55:05Well, gentlemen, I think I've heard enough, really.
55:10It was the first task. It was a tough task, working through the night.
55:14It was done for a deliberate reason.
55:16You know, just to see what you're like under pressure.
55:20Dan, the message from your seven colleagues is not good.
55:28However, I've looked at your resume.
55:32You obviously know how to do something.
55:36You're no idiot.
55:38Stuart, you've made some ridiculous statements across the table here to me.
55:44It ain't going to get you anywhere.
55:47Alex, Karen did feedback to me that she didn't think you'd do much on the sales side,
55:55cooking a few sausages and kind of, like, stepped back a little bit.
55:59Can I just say something?
56:00No, you can't say anything.
56:06So, on balance...
56:09The failure of the task, in this particular case, was down to the team leader.
56:18I think you had your chance.
56:21You blew it.
56:23Dan, you're fired.
56:38Thank you.
56:46OK, go back to the house.
56:48Thank you, Lord Sugar.
56:49Thank you.
56:53Done.
56:55Good luck.
56:57Not one person came to his support out of the whole seven people,
57:00so it's got to give you a message.
57:03This young lad, Stuart, though, I mean, he's also a handful.
57:07I was halfway to getting rid of two of them today, to be honest with you.
57:10I have to tell you, I'm putting up with him for much longer.
57:15MUSIC PLAYS
57:34I think Dan deserves to go, but I think Stuart can trip himself up with his mouth.
57:38I think he'll let it run away with him.
57:40I personally would be very happy to see Alex back.
57:43He's a good guy, he's good fun.
57:49You're counting him out and you can count me straight back in.
57:52CHEERING
57:58It felt like I'd climbed Mount Everest.
58:01But, listen, I'm so glad he took me into the boardroom because it felt so good.
58:06So, back and go!
58:08CHEERING
58:12Unfortunately, I didn't win the task.
58:14As project manager, I knew that if it went wrong, I'd be in the firing line.
58:17Not happy, but it's my responsibility.
58:21One job, now 15 candidates.
58:26Lord Sugar's search for his apprentice has begun.
58:31Next time...
58:32Beach holiday's a big business, whether it's in Bermuda or Bognor.
58:37The candidates get creative.
58:39Can you imagine, like, some long hand or something, put some cream on that.
58:44A foot glove, effectively.
58:46But it's not all fun in the sun.
58:48I thought that you would have known how to nail this.
58:51I think that was a bit unfair.
58:53No, I'm not being unfathomable.
58:55I can't do it.
58:57A bunch of bloody amateurs. You're fired.
59:01And The Apprentice is back next Wednesday at the same time.
59:05Autumn Watch begins tomorrow here on BBC HD at 8.30.
59:09Next this evening, and just as colourful, is all new drama with Mad Men.
59:30Subs by www.zeoranger.co.uk