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00:00Previously on The Apprentice.
00:13Today, I want to see your skills in buying in negotiation.
00:18Ten hours to buy ten items.
00:20Tony!
00:21Tony!
00:22Tony, my man, we're in a rush.
00:24That's for you.
00:25Take care. See you soon. Cheerio. Bye-bye.
00:27That's beautiful. Thank you very much.
00:29Under Liz, the girls got the lot.
00:32Crikey, it is a beast.
00:34Do you have any in stock that are four metres long?
00:36We don't have that, I'm afraid.
00:38Leading the boys, Jamie was on hold.
00:42The call is currently held in a queue.
00:44Five-zero. Five-zero.
00:45But while Chris and Stuart talk down prices...
00:48Is there any chance there's a one-off you could please do it for £100?
00:51I desperately need these truffles.
00:54I mean, could we work around the 200 mark a little bit more?
00:57The girls overpaid.
01:00OK, so £200 for the 56g of truffles.
01:03Yeah, and it was delivered fresh this morning.
01:05£200, it's a lot.
01:07In the race to win, the boys snatched victory.
01:11Yes!
01:12Wow. You won.
01:13It didn't sound like you bloody won.
01:16Knight was breached for the truffles.
01:18Yes.
01:19Stella pleaded guilty.
01:21I should have been more aggressive with them.
01:23Aggressive? I heard you were a bit wooden, actually.
01:25A bit too corporate.
01:27But Laura paid the price.
01:29You know, the minute that you said 200, that was it.
01:31You were dead in the water.
01:33You're fired.
01:35And became the ninth casualty of the boardroom.
01:39Now six remain to fight for the chance to become The Apprentice.
01:56PHONE RINGS
02:00Hello?
02:01Hello, this is Lord Sugar's office.
02:03Lord Sugar wants you to meet him at Wandsworth Bus Garage in South London.
02:07The cars will pick you up in half an hour.
02:12Guys, 30 minutes.
02:14OK, this might catch Stuart.
02:16Wandsworth Bus Garage, 30 minutes.
02:19Oh, what's that?
02:22This, if anything, is the most important task, you know.
02:26This is full-on, this is about as hard as it's going to get, I think.
02:32I just can't wait to find out what it is now, a bus station.
02:35No idea what we're doing.
02:52It's always the unknown, isn't it?
02:54It is. It's like walking into a room of knives, blindfolded, really, isn't it?
02:58You don't know how badly you're going to get cut.
03:21MUSIC PLAYS
03:30Morning. Good morning, Lord Sugar.
03:32Well, you may be wondering why I've brought you to a bus garage.
03:38Well, the red bus is an icon to all London tourists.
03:42And that is what your next task is all about.
03:45Tourism.
03:47Almost everyone who comes on holiday wants to see the main sights.
03:53So your task is to set up and run a London tour company.
03:58I'm giving you each an open-top bus for the day
04:02and you need to run tours on the bus and on foot
04:06and show off this great city of ours.
04:10The team that makes the most money will win
04:13and the team that loses, one of you, will be fired.
04:18Right, I'm going to mix the teams up again.
04:20Stuart, you go over to Apollo and Joanna, you come over to Synergy.
04:29Karen will be following Apollo and Nick will be following Synergy.
04:35Everything clear? Yes, Lord Sugar.
04:37Good. I'll see you back in the boardroom in a few days' time.
04:44Every year, over 26 million people visit London.
04:49Showing them the sights is big business.
04:53The teams must compete for customers, get them onto their buses,
04:57guide them round London's best-loved landmarks
05:00and get them off for a themed walk.
05:04Taking charge of Stella and Liz, Stuart.
05:07It's most money wins, so we need to absolutely make sure
05:10that whoever comes on our bus spends as much money as possible.
05:13I personally like the idea of the Cockney tour.
05:15East End, Pearly Kings and Queens, you know, it's the real London.
05:19I think that's really exciting.
05:21It wouldn't interest me, personally.
05:23I feel very passionate about the Cockney thing and I think I'll enjoy it.
05:27But if you're going round these places, Stella,
05:30could you tell me now that you could be passionate about...
05:33Yes, I would. ..this is where Jelly Deals and Zadish originated?
05:36Yeah, why wouldn't I? I mean, I...
05:38No, I'm not saying... I'm just asking...
05:40Yeah, I would. I think that's why I'm backing it, that's why I'm saying.
05:44Why don't we look at doing that with Stella on the tour bus, then?
05:47Yeah, and then we'll sell tickets.
05:49I'm confident we can keep that bus... Bus full, queued up.
05:52Stella needs to put up or shut up.
05:54At the end of the day, she's the closest to a Cockney
05:56that we've bloody got on the team.
05:58And if she's too corporate, then we'll lose.
06:00But if we lose, she'll be responsible.
06:02Leading Chris and Jamie, Joanna.
06:04Lord Sugar said to me throughout this process,
06:06I've been known as a hard worker, but that's not good enough.
06:09This is my last chance to prove that I do have entrepreneurial skills.
06:12Now, walking tours, I'm going to say...
06:16Ghouls and ghosts. OK.
06:18OK, Sweeney Todd's...
06:20You know, let's go for it.
06:22Come on.
06:24So, let's make a decision.
06:26You're both confident with the ghouls and ghosts, so I'm happy.
06:29This is perfect. Great.
06:32Leaving Londoner Stella to mug up on monuments,
06:35Stuart and Liz head off in search of Cockneys.
06:39Shall we go in there like this, you know, Gavin?
06:41You're right, mate, yeah. Have a butcher's.
06:43We're selling you the Cockney culture experience.
06:45I think that'll be good, actually, to sell the tickets that way.
06:47Get your bees in, honey, yeah.
06:51On the hunt for ghosts and ghouls,
06:53tour guide Jamie and project manager Joanna.
06:56Jamie? Yes?
06:58I don't think it is all on you, because if I don't think
07:00that you're doing it correctly, I will take you off.
07:02However, I just need to make you aware
07:04that if these people aren't happy with this tour,
07:06they're going to be asking for a refund.
07:10OK. So, just so you know. Yeah.
07:12So, if you feel that you can't do it, tell me now
07:14and I'll be more than happy to do it.
07:16OK.
07:18How do you feel? Fine.
07:24London's East End.
07:27On Stella's list of Cockney culture,
07:30an old-fashioned knees-up,
07:32pearly kings and queens
07:34and local cuisine.
07:36I'm Elizabeth, first and foremost.
07:38Lovely to meet you. Cheers, Paul.
07:40You're going to be one of our little destinations
07:42on our real London tour for tourists tomorrow.
07:44And obviously, we'd love it if you can be, you know,
07:46giving it a bit of Cockney,
07:48giving them the rhyming slang or whatever.
07:50You know, getting into it.
07:52How disgraceful, just because it's a Gerry Beals song.
07:54No.
07:56It's really, it's extremely patronising, isn't it?
07:58No.
08:00I think that's unfair.
08:02What I'm saying is, people are going to come here
08:04because they want to taste the real London
08:06and I'd love it if you could help sell the experience,
08:08is what I meant.
08:12It's a tour guide's job
08:14to bring London landmarks to life.
08:16On the right is the Wellington Arch,
08:18dedicated to the Duke of Wellington.
08:20This isn't going to be hard to remember at all, is it?
08:22Lord Sugar's got this thing about me
08:24being corporate and wooden,
08:26but I can be really fun and quite silly
08:28and stuff like that,
08:30so it's going to bring out another side of my personality.
08:32To our left is the 16th-century St James's Palace.
08:34Queen Victoria was married here
08:36to her cousin, Prince Albert.
08:46London Bridge.
08:48Ghosts are turning out.
08:50Ghosts are turning out
08:52to be thin on the ground.
08:54You need to listen to what I'm saying.
08:56I am listening.
08:58Walking from the London Dungeon to here,
09:00not speaking about anything, is a long time.
09:02Although to you it will take a minute,
09:04when you've got, you know, a bus full of people
09:06that want to know all their facts,
09:08they want their money's worth, it's important.
09:10I've got it, I've got it, I know.
09:12So what are you going to talk about from the dungeon?
09:14That's what I'm trying to figure out,
09:16that's why we're standing here.
09:18We can go to the pub and then we can come back
09:20and get all the research after the pub, Jamie.
09:22I'm just trying to do this so it's more simple for you.
09:24Jamie, do you want to wait?
09:26She's chewing my ear off
09:28and it's driving me bloody crazy,
09:30I'll be honest.
09:32You know, Jo is a rottweiler
09:34and she's starting to grate on me.
09:36Back in the East End...
09:38Smell through your nostrils,
09:40you'll smell the smell of urine there.
09:42It's a shame about the building work.
09:44I know.
09:46I have to say, I'm a little concerned.
09:48I'm freaking out now.
09:50We kind of had to rely on Stella
09:52for her input on the Cockney tour
09:54because I didn't know this area,
09:56I didn't know much about Cockneys
09:58and it just feels a little bit run down, unfortunately.
10:02Do you want to get a move on, Jamie?
10:10We're missing valuable time,
10:12we can be selling,
10:14so what we need to do, we need to nail this walk.
10:16We are, we are.
10:18So we're going to get a bit more of a move on from that.
10:20Do you think I'm holding you up?
10:22Because I said yes, yes, we're going like a hundred times.
10:24Yeah, but you don't seem to be.
10:26When I'm asking you, you're four or five paces behind.
10:28But we're waiting, aren't we?
10:30I know now, but I'm on about up there as well, Jamie.
10:32I'm not saying this to argue
10:34or anything like that.
10:36So why are you saying it, Jo?
10:38Because I know, and you've asked me a hundred million times,
10:40are we walking south?
10:42You're scaring me, Jamie, the way you're reacting.
10:44No, but you're driving me nuts.
10:46Can you calm down, please?
10:48Jesus.
10:50Can you calm down, please?
10:54I hope you're pleased with yourself,
10:56because you've been rubbing on me all day
10:58and you're being aggressive to me.
11:00I'm not. There is no way I'm being aggressive to you at all, Jamie.
11:02You've been quite aggressive to me
11:04and I felt quite threatened.
11:06I've never, ever been in this vicinity
11:08where a man has gone like that to me.
11:10I apologise if you feel I've been aggressive,
11:12but I'm happy to say that I haven't been.
11:18Cogniture sorted.
11:20Time to fix prices.
11:22Whatever price we put on there,
11:24we definitely can't charge more.
11:26So, you know what I mean, we need to go higher rather than lower.
11:28Maybe somewhere like £30, £40.
11:30I mean, I don't think Lord Sugar's going to shout at us
11:32for charging too much, is he? No.
11:34He'll be impressed.
11:36So what's your gut instinct? Around £30, £35?
11:38Yeah.
11:42As well as selling their own tickets,
11:44the teams can pitch
11:46to the London Visitors' Centre.
11:48Good morning. My name's Stuart. Colin, nice to meet you.
11:50A business promoting tours
11:52and selling tickets
11:54for a cut.
11:56We've come to talk to you about our exciting new tour
11:58that we've got, which we'd like to discuss with you
12:00and hope that you could promote for us, because we're really excited about it.
12:02I think it's something completely different.
12:04We're going to offer the Cockney tour
12:06and basically what we're doing
12:08is giving tourists the opportunity
12:10to discover the heart of London.
12:12So, Cockney Rhyming Slam,
12:14getting people involved, are we going to be met by the
12:16pearly king and queen, and really sort of
12:18embracing that.
12:20What about the prices for the tour?
12:22We're going to charge £35 for an adult
12:24for the tour.
12:26Wowie.
12:28And then do they keep the bus afterwards?
12:32That's quite an ambitious price, I think.
12:34What sort of return would we see?
12:36Because normally we'd take at least 35%.
12:38Okay.
12:40Okay, 35% obviously is quite a significant cut.
12:42It's more than I think we were expecting,
12:44but we are so keen to secure your business,
12:46I would probably go up to 25%.
12:48Well, look, if that's your offer, thank you.
12:50Thank you very much.
12:52Cheers, then. Bye-bye.
12:56With three ghost tours to fill tomorrow,
12:58next target for Joanna and her team,
13:00tourists.
13:02Does anyone speak English?
13:04Sweeney Todd?
13:06Sweeney Todd.
13:10It's £25 for an adult ticket,
13:12so £50 cash, please.
13:16Big Ben, the London Eye,
13:18Buckingham Palace.
13:22We are doing a ghouls and ghosts tour.
13:24It's really, really good fun.
13:26Yeah?
13:28Cool.
13:30Dispatched to the London Visitors' Centre,
13:32investment banker Chris
13:34to pitch his team's offering.
13:36Our tour then basically fuses together
13:38a traditional bus tour
13:40with a kind of really chilling and terrifying
13:42ghosts and ghouls walking tour as well.
13:44And we're actually offering a price
13:46of £25 per adult,
13:48£10 per child,
13:50and then £50 as a family pack
13:52for two adults and two children.
13:54What sort of return would you expect to offer?
13:56This is something which I'm kind of saying
13:58now on the spot,
14:00but if you were to promote our tour,
14:02I think that it would be realistic
14:04that we would give you at most
14:0620% of our earnings tomorrow.
14:08OK. Just to understand,
14:10you're offering 20% of the total revenue
14:12of your tour for that day...
14:14Yeah.
14:16...as a return.
14:1820% of our total revenue.
14:20You know, to give it away to you guys
14:22is the highest that I could go to.
14:24It's certainly something we'd give
14:26a lot of credit to.
14:28Thanks, guys. Thanks for your time.
14:30The centre will choose the best deal.
14:32Now, the pitch...
14:34How did that go?
14:36It was bloody tough, actually.
14:38The guy literally did give me a real grilling.
14:40So, I mean, I've negotiated it to say
14:42that basically we give them 20% of our sales
14:44if they chose us. And how many tickets they sell?
14:46No, no, no, it's our total sales.
14:48But then he did say to me
14:50that 35% of people's ticket sales...
14:52Oh, 20% of everything? Yes.
14:54Even if we sell 100 today and tomorrow...
14:56Yeah, yeah, yeah.
14:58...he's going to get 20% of that.
15:00That's of our whole sales.
15:02It's just absolute foolishness that he's done that.
15:04I'm the project manager, so I feel that
15:06he should have called me and made me aware
15:08of the negotiations he was having.
15:10I felt that, realistically, we had to pitch them
15:12an offer which they were going to at least consider.
15:14And so, at the end of the day, I do think
15:16they have given us an offer, if it should come through,
15:18which is something which is commercially viable.
15:20This must be our man.
15:22Hi, Colin.
15:24Based on the information you gave me,
15:26we are delighted to make you our tour of the day.
15:28Well, that's great news, Colin. That's fantastic.
15:30OK, thank you. Thanks. Bye.
15:32Cheers. Bye-bye.
15:34Right now I'm feeling one to the tourist company
15:36and nil to us.
15:38We're going to be working our butts off for the next two hours
15:40and they're going to get paid for it.
15:447.30pm.
15:46Pushing their Cockney tour
15:48at £35 a ticket,
15:50here's Jason Stewart.
15:52Come on, mate, a Cockney tour, original, as Cockney as I am.
15:54Jellied eels love. Come on, come to London,
15:56have a taste of my eels.
15:58Jellied!
16:00I think we've realised that £35 was lovingly ambitious,
16:02but when people say that's far too expensive,
16:04we can have the flexibility to go down to £20,
16:06or, Sonic, maybe even £15.
16:10So, basically, there's four of you.
16:12I'm going to do it for £20 each,
16:14so you're getting a fantastic deal.
16:1610 o'clock start.
16:18So, £35.
16:20Thank you very much.
16:22I've secured £235 worth of sales.
16:24You know, I'm confident tomorrow
16:26that I'll get out there, sell hard again,
16:28and we'll fill those buses up.
16:30At the house,
16:32rehearsal time.
16:34How are you? I'm all right, thank you.
16:36Good, good.
16:38Let me see if I can remember.
16:40Here we have Nelson's Column,
16:42which is a memorial to Lord...
16:44Nelson?
16:46No, no, no, no, no!
16:48Sweeney Todd had a little lever,
16:50which apparently, when he pulled it,
16:52the chair went...
16:54Trap door opened,
16:56their head smashed open,
16:58their neck broke,
17:00and they were dead.
17:02Oh, my God.
17:046.30am
17:126.30am
17:18Is that really nice?
17:346.30am
17:44Having scheduled three tours each,
17:46both teams need to sell
17:48as many tickets as possible
17:50and pack their buses.
17:52Tourists are essentially just juicy moneybags, aren't they?
17:54I'm going to dip my hands into their pockets.
18:00Faced with the visitor centre
18:02keeping 20% of her takings,
18:04Joanna's on a mission.
18:06Just making sure I'm under the right impression
18:08that 20% is just for the ticket sales only.
18:10No, it's of all sales today,
18:12is what Christopher agreed.
18:14That's what he agreed?
18:16That's the offer he made, and we agreed to it.
18:18You see, he was under the impression
18:20that it was just 20% off ticket sales.
18:22No, he said of all revenue,
18:24and we clarified it several times,
18:26and Colin clarified it with him.
18:28It was a very good deal.
18:30There was no way at all that you would be willing,
18:32as it's off all our revenue,
18:34including merchandise and drinks.
18:36That was the deal that you offered,
18:38which is why it was a very attractive deal to us,
18:40and that is what happened.
18:42I think there must have been a bit of a breakdown
18:44in communication with Christopher.
18:46It's quite unprofessional, really, to make a deal.
18:48You offered the deal, we accepted it,
18:50and now you're trying to renege on a deal that you offered.
18:56The first tours leave in 30 minutes.
18:58You want to buy tickets now?
19:00Wonderful, OK.
19:02It's when most tickets get sold.
19:10How about it? Yeah? Let's do it.
19:14Two times adult at £25.
19:18If you want to start getting on board,
19:20find your seats, make yourself comfortable,
19:22we'll get going.
19:24Hello, everybody!
19:28Hello!
19:30That's loud, isn't it?
19:32Can everyone hear me? Excellent.
19:34OK, good morning, everybody.
19:36I'm Stella, I'm your tour guide for today.
19:38I'm delighted to see you all.
19:44On our left is the River Thames.
19:48The River Thames is literally drenched in history.
19:52But just as a starting point,
19:54it's the second-largest river in London.
19:58The River Thames.
20:06Bus is gone.
20:08Time to find the next load.
20:12The hunt is on.
20:14Let me tell you what we've got to offer.
20:16We're doing an open bus tour,
20:18getting pizza from the embankment station.
20:22Liz, anyone that Joe sells to,
20:24we can neutralise by stealing them on the way.
20:26It's two minutes down the road.
20:28Come on, guys, let me show you all about it.
20:30Hi, guys, can I have a look at that flyer?
20:32Guys, whatever deal she's doing,
20:34we're actually four pounds cheaper
20:36than whatever price she's quoted you.
20:38Is that that dodgy Ghouls and Ghosts tour?
20:42Cockney tour.
20:44Tourists.
20:48OK, everybody, so ahead of us
20:50is one of London's best-known landmarks.
20:52You can see there Nelson's Column,
20:54and that's the memorial
20:56to Lord Horatio Nelson.
21:02Straight ahead of you,
21:04we've got Big Ben.
21:06The face of the clock
21:08is 20 diameters in width.
21:12So that's how wide
21:14that clock face is up there.
21:18Now, the London Eye
21:20takes about 28 minutes
21:22for an entire revolution,
21:24and they don't have a number 13 capsule
21:26because it was seen as unlucky.
21:28So you've got no worries
21:30when you're getting on there.
21:34I think it's only fair
21:36we start talking about Westminster Abbey
21:38because, once again,
21:40this is an incredibly important part
21:42of England's history.
21:44So you can go there and...
21:46It's a church.
21:52Sir, can we interest you in a discounted tour?
21:54No, I'm all right, boss.
21:56Having failed to pull customers off the other team,
21:58Stuart jumps tourists
22:00outside the visitors' centre.
22:02Can we interest you in a tour of London today?
22:04Are you sure?
22:06No-one can stop me standing on the pavement
22:08and giving these flyers out.
22:10It's a free country.
22:12He made his free decision not to go with us,
22:14which was obviously the wrong one,
22:16so he's going to have to bear the consequences,
22:18which is losing all his customers for the day.
22:20Come on.
22:22Hello, can we interest you in a tour of London today?
22:24Oh, no, look, they've got my customers.
22:26They've got my customers.
22:28Sorry, you know you can't be here
22:30if you're competing against us,
22:32so you're not allowed to be on this pavement.
22:34Sorry, I thought it was property of the City of Westminster.
22:36You own this pavement?
22:38You're not allowed to tout outside our centre.
22:40Sorry, I'm trying to avoid sounding facetious,
22:42but maybe the fair thing to do would be to call the police or something.
22:44You need to move away from this area.
22:46Look, Liz, we're not allowed to tout here, apparently.
22:48It's completely illegal.
22:50Hi, guys. What did you end up getting in the end?
22:52Did you go on the Ghouls'n'Ghosts?
22:54Oh, brilliant, you're going for the Ghouls'n'Ghosts.
22:56Going on the Ghouls'n'Ghosts, oh, great choice.
22:58Well done for you guys.
23:00You can't go wrong with the London Visitors' Centre.
23:02At the end of the day, they endorse it.
23:04We need a better strategy.
23:06I know, I know.
23:10Midday.
23:12Off the bus for a ghost hunt with Jamie.
23:14Can everyone hear me?
23:16Can you hear me?
23:18OK, just so you can get your bearings,
23:20you see the building which looks like a gherkin?
23:22OK, it's called the gherkin
23:24because it looks like a gherkin.
23:28The East End.
23:30Stella's Tour.
23:40This is Larry.
23:42As you can see, a pearly king, so it's a real treat.
23:44This is the nearest thing this country has got
23:46to a national costume.
23:48This is a Victorian-style whistle.
23:50Whistle and flute, suit.
23:52If you don't talk rhyming slang, I'll talk about that later.
23:58The West End.
24:00Stuart's lunchtime tour needs customers.
24:02Fast.
24:04I think it would be entirely against the British fighting spirit
24:06to give up now.
24:08I mean, you know, it looks like we're on the ropes
24:10but the best comebacks come from when you're an inch from defeat.
24:14Trafalgar Square.
24:16Top location for tourists.
24:18Time to do battle.
24:20This is Lovett's morbid meat pie shop
24:22where she then put his victims into meat pies.
24:24Look at Chris
24:26sliming away with those girls.
24:28So our tour guide's really funny.
24:30He's got a good knowledge of London
24:32but he makes a really good laugh for you.
24:34Does it sound like something you guys
24:36might be interested in doing today?
24:38It's £25.
24:40Can you get off our pitch, please?
24:42You'll also get to see the old...
24:44Hi, ladies. Sorry to hassle you
24:46but we would do it for £5 cheaper, the exact same tour.
24:48Can you just ignore this lady?
24:50These idiots, they're just amateurs, frankly.
24:52This is actually...
24:56Hi, guys. Can I interest you in a tour today?
24:58What the hell is going on?
25:00Seriously, fuck off.
25:02No, seriously, you fuck off. This is our pitch.
25:04This is our area.
25:06I'm not going to hit you.
25:08Your mouth off.
25:10Why don't you back it up, you fat twat?
25:12Why don't you fuck off down there?
25:14That's professional, isn't it?
25:16Just ignore him. It's not worth it.
25:18It's just obviously they're nervous.
25:20Seems a bit weak if you've got to swear a lot, you know?
25:22Doesn't seem very professional.
25:24Never mind.
25:26OK.
25:30Thanks.
25:34OK, so as you can see
25:36we've got Splitterfields Market here.
25:38It's like part of London that nobody really sees, you know?
25:44Going to go and have a tester
25:46of some jelly deals.
25:52Somebody else did the
25:54recce of this yesterday.
25:56I'm totally lost.
25:58Where's it quicker to go now? Go down here?
26:00OK, sorry. Just down here on the right.
26:02Sorry, everyone.
26:04Hang on, that's not a tubby eye, is it?
26:06Excuse me?
26:08Hi, do you know where Tubby Isaacs is?
26:10OK, look.
26:12Well, I think we've had quite enough
26:14walking, so if you're all happy
26:16to do so, I think we can make our way back
26:18to the bus. OK? Let's go.
26:26In the West End, tourists are
26:28taking up the offer from Chris and Joanna.
26:30OK, then, girls, so you're going to
26:32be coming at 3pm.
26:34That'll be £60.
26:36Is this something you'd be interested in signing up for?
26:38Brilliant. OK, awesome.
26:40Waiting for Jamie's next bus,
26:42tourists from Trafalgar Square
26:44plus a group from the Visitors' Centre.
26:46Welcome, welcome, welcome.
26:48At Stella's stop,
26:50just eight people.
26:54Say hello.
26:56Hi, guys. Right, my name is Jamie
26:58and I do not bite, so please,
27:00if you have any questions, ask me.
27:04Straight ahead of you is Trafalgar Square.
27:06Nelson's Column
27:08stands right in the middle of it.
27:10Pauline?
27:12Hi, Pauline. How are you doing?
27:14I'm all right.
27:16Is everyone enjoying themselves?
27:20Get nicely warmed up, because I'm going to get
27:22you singing Knees Up Mother Brown soon.
27:28Ah, the Cenotaph.
27:30Mr Cenotaph.
27:32Oops. Don't mind.
27:34Downing Street. Where's Downing Street?
27:38Missed it again. Sorry.
27:40Never mind. We can pop in another time.
27:42Where are all my people?
27:442pm.
27:46One hour before
27:48Joanna's final tour.
27:50Any book for the 3 o'clock?
27:52No, haven't got any for the 3 o'clock at the moment, I don't think.
27:54Not the latest count. OK.
27:56I think it's a little bit colder at 3 o'clock.
27:58It's the way it goes sometimes.
28:00It's a little bit early for the last tour to be running.
28:02Whether they supply tourists or not,
28:04the centre will still get 20%.
28:10The famous Sweeney Todd
28:14meticulously killed
28:16over 150 people.
28:22Sweeney Todd cut
28:24their throats
28:26and as the victim
28:28was there bleeding,
28:30gasping for air,
28:32Sweeney Todd would drop them through
28:34a trap door.
28:36Their skull would crush on the floor
28:38and their neck
28:40would break.
28:46Jelly deals off the menu,
28:48Stella stumbles on another
28:50local tradition. Graffiti.
28:52I think this is a Banksy,
28:54but I really don't know.
28:56Is it just normal graffiti?
28:58I don't know.
29:00Any ideas? No.
29:02Like it?
29:04It's alright.
29:06And they minced
29:08the bodies down
29:10and put the bodies
29:12into the pyres.
29:181, 2, 3
29:20London's burning, London's burning
29:22Fetch the engines,
29:24fetch the engines, go!
29:26Fire, fire, fire, fire
29:28Pour the water,
29:30pour the water
29:32You can't get better at Keensters than that, can you?
29:34Knees up, Mother Brown
29:36Knees up, Mother Brown
29:38Under the table you must go
29:40E-I-E-I-E-I-O
29:42If I catch you bending, I'll saw your legs right off
29:44Knees up, knees up
29:46Never get the breeze up, knees up, Mother Brown
29:48Hey!
29:50Just not getting any buying
29:52from you lot, am I?
29:58With thin pickings at the visitor's centre,
30:00it's back to Trafalgar Square for Joanna and Chris.
30:02Jaws and ghosts, it's fantastic.
30:04No, thank you very much.
30:06We haven't sold any tickets.
30:08I am getting worried, you know.
30:10I'm trying my hardest as is Chris.
30:12We're trying to push it as much as possible.
30:14There's two girls that are definitely, I'm confident,
30:16will meet us at the embankment pier,
30:18but two people is not enough.
30:20Thank you ever so much.
30:22Oh, thank you, thank you, thank you.
30:24Second trip done,
30:26time for Jamie's final tour.
30:28I've just got back from...
30:30I'm ready to pick up my three o'clock people,
30:32but there doesn't seem to be anyone here.
30:34Yeah, that's the reason.
30:36We haven't booked any for three o'clock.
30:38Five to three,
30:40and this little bus is due to pull out of here
30:42at three o'clock, full of tourists,
30:44except there aren't any tourists on board
30:46or even looking as though they're about to get on board.
30:51Their last tour scheduled an hour later,
30:53Stuart's team presses on.
30:59We've got the Cockney tour, there's our bus,
31:01it's leaving just in five minutes' time.
31:03We're doing it for £15, that's £20 off each.
31:05Yeah, I've got another four coming on.
31:07Brilliant, I've got another two.
31:09Brilliant.
31:13Can you take that on board?
31:15That's great, you guys are set to go?
31:17Yeah, brilliant.
31:204pm.
31:22Almost every seat filled, it's time to leave.
31:24Welcome to the Cockney tour.
31:26Delighted to have you all here.
31:28With no commission on any of the fares,
31:30the money is all theirs.
31:39After failing to fill their final tour,
31:42Joanna's team must now hand over
31:4420% of everything they earned.
31:47Thank you, that's notes.
31:50There you go, Joanna.
31:52Great, thanks very much.
31:54I'm really gutted I've had to hand over
31:56such a large amount of money, you know.
31:58In the boardroom tomorrow we'll find out
32:00if we've won or lost, and I think that this
32:02could be the reason why we have lost.
32:43You can go for you to the boardroom now.
33:02Good afternoon.
33:04Good afternoon.
33:09Well, tourism and the open-top bus.
33:13Synergy, you're team leader?
33:15I'm team leader.
33:17OK, and how did you get on, all you people?
33:20Yeah, we got to where we wanted to in the end.
33:23So your theme was?
33:25Ghouls and ghosts.
33:27OK, and you went to do the tour?
33:30Yes.
33:31He was very good, Alan, he was very, very good.
33:34And Chris, what were you doing?
33:36I went and pitched to the London Tourist Centre.
33:38OK, and what did you offer?
33:40I offered them 20% of everything we earned on the day.
33:43And the tickets you sold?
33:44Yeah.
33:45And the tips and everything, yeah.
33:48That was adventurous, wasn't it?
33:50Did you think that you lot were useless at selling
33:52and that perhaps this guy had a better chance?
33:54No, no, not at all.
33:55But given the fact it's Slap Bang in Trafalgar Square,
33:58I was very keen to make sure that we won that spot.
34:01How did you lot feel about that?
34:03We were quite shocked.
34:05Yeah, I mean...
34:07First of all, it sort of trickled in of 20%.
34:10Of ticket sales.
34:11And then it was 20% of everything.
34:13Then the news got worse.
34:14And then 20% of the tips, which I worked my...
34:18Your mouth off, yeah.
34:19Exactly.
34:20Did you try and do something about it, then?
34:22We did.
34:23You went in the next day.
34:24I went in the next day.
34:25Because I was still under the impression...
34:27I don't like that, really. I don't like that.
34:29I mean, look, irrespective of what he's done,
34:31and we'll find out whether what he's done has paid off or not,
34:34he has done it.
34:36The point is, in business, is this.
34:38You don't project your company's image
34:40as someone who's prepared to renege on something.
34:43If you've sent a representative out and he's done a deal,
34:45good, bad or indifferent,
34:47the company should stick by it, really.
34:50All right, we'll move on, then.
34:52And Apollo, team leader?
34:54Yep, myself, Lord Sugar.
34:56Naturally, I've only done it once and I'm keen to do it again.
34:58What was your theme, then?
35:00The Cockney Tour.
35:01The Cockney Tour.
35:02Yeah.
35:03And Stella obviously brought up
35:04that she was passionate about the Cockney theme.
35:06It seemed to fit perfectly, so it was really every problem solved,
35:09so it was a unanimous decision.
35:11You were passionate about the Cockney theme, yeah?
35:13Yeah.
35:14Obviously, if you're going to do a tour,
35:16you've got to feel passionate about it, and I did.
35:18Unfortunately, the punters missed out
35:20on the old jelly deals, didn't they?
35:22They did, yeah.
35:23Unfortunately, map reading isn't my strong point.
35:27I understand you were doing renditions of...
35:29Knees Up Mother Brown.
35:31Yeah. Yeah.
35:33You know, I did really throw myself into it.
35:35I don't think anybody can deny that.
35:37Liz, your idea of a London tour would be a walk down Bond Street
35:40and Harvey Nicks, wouldn't it?
35:42Not at all, Lord Sugar.
35:44OK.
35:46And in Trafalgar Square, I heard there was some turf wars.
35:51Yeah, there were.
35:52I mean, it was just, you know, a bit of a handbags at dawn.
35:54It's not really particularly relevant, to be honest.
35:56We had a minor disagreement.
35:59You were trying to pinch his customers or vice versa?
36:02I think there was confusion on both teams,
36:04but, you know, I think mutual respect took over at the end of the day.
36:07Mutual respect?
36:09I think these things have a habit of working themselves out.
36:11Not what I heard, some of the words that were coming out of people's mouths.
36:14Well, a few things get said in the heat at the moment,
36:16but I think it was just because of competitive spirit, I would say,
36:18but there's no hard feelings.
36:20OK.
36:21Well, on the subject of competitive spirit,
36:23let's see how much competitive cash we managed to get.
36:29Karen, how did Apollo do?
36:31What was their bottom line figure?
36:34Total profit is £834.30.
36:40Right, OK.
36:41And Nick, same thing, really, for Synergy?
36:44OK, total profit, after deducting everything,
36:47including the rather remarkable 20% global commission,
36:52came in at £1,099.33.
36:58Well done.
37:00Well done.
37:02£360 difference, so it's quite a lot,
37:05so over 25% more than you lot there.
37:09Well, you rolled the dice there, Chris,
37:11with this rather innovative way of doing things.
37:15You've come in with a good win for a very, very difficult task,
37:19and so I'm going to send you on a very, very nice treat.
37:22I'm going to fly you off to Jersey.
37:25You're going to be going down to the coast,
37:27having a look at how the people collect oysters and all that stuff.
37:30You might even want to try them out and eat them,
37:32and then we're going to round that off in a Michelin-star restaurant
37:35where you're going to have a slap-up meal.
37:37So well done, well done, tough task.
37:39Thank you very much.
37:40Well done, off you go.
37:44What a day.
37:45I can't believe it.
37:49Well, I'd like you to go off, have a chat amongst yourself.
37:53I'll call you back in here shortly,
37:55and we'll have further discussions on the subject, OK?
38:09It's gutting...
38:11..to have come this far.
38:16I put my heart and soul into this task,
38:19and it's just so sad for me now to be going back into the boardroom.
38:25The writing's on the wall for Stuart,
38:27and, you know, he's fully aware that he's totally screwed up.
38:34I have to stay today. This means everything to me.
38:37I'm here to win, and if I had to assign blame for this task,
38:40I think it would have to be with Stuart.
38:43I'm feeling really gutted that we've lost.
38:45We worked our socks off throughout the day.
38:48Everybody's to blame, collectively, for the failure of this task.
38:56SIREN WAILS
39:04So, if you look out of the windows to the right,
39:07now entering the English Channel.
39:09The English Channel is also the busiest shipping channel in the world.
39:13Did you know that? No.
39:17Oh, go on, that's a nice one.
39:20That's a nice one, that one.
39:22Honestly, this is something I could only dream of doing.
39:25You know, I'm looking forward to telling my family and friends.
39:28It's absolutely beautiful. Mmm, that's really good, actually.
39:34Thank you very much.
39:37Jersey, oysters, caviar, linguine, and lots of fun.
39:41Really damn good, actually. It's absolutely delicious.
39:45Thank you. Well done, team.
39:47The sweet taste of success. Yeah, absolutely.
40:17Can you send the three of them in, please?
40:20You can go through to the boardroom now.
40:36Well, Stuart, have you had time to think about reasons
40:41why you didn't come through?
40:43Certainly, yeah, absolutely.
40:45One of the reasons that it all came down to, missing that pitch,
40:48which ultimately came down to price.
40:51You were £35 for adults. Yes.
40:53And £15 for children.
40:55What was their opinion of your pricing, though?
40:57Too high.
40:59£100 for a family of four is very expensive.
41:03Mmm, £100, quite a lot of money.
41:05You didn't do a deal with them in the end, no?
41:07No, we left a very competitive offer on the table for them.
41:11What was yours?
41:13We agreed to give them 25% of the ticket sales.
41:15I think what the guy recognised was
41:17you weren't going to sell many tickets for £35 and £15,
41:20so the commission you offered him, he wasn't sure you'd be selling...
41:23Yeah, I mean, 25% of nothing's nothing, you know?
41:26And the industry standard... Yep.
41:29..is that these guys get 35%.
41:31And there ain't a debate,
41:33so your attempt to try and be innovative and offer 25%
41:37was just... It was ridiculous.
41:39You know, just a clear-off, you know?
41:41I'm not interested. I mean, they weren't going to happen.
41:44What did happen was that Chris came up with something a bit innovative.
41:48He said, well, I'll tell you what,
41:50then I'll give you 20% of everything that we're doing.
41:53And that's what I call a shrewd business move.
41:56Liz, did you just leave it to him to discuss this thing, or...?
42:00No, not at all.
42:02I actually went in and opened the pitch
42:04and sort of gave the background,
42:06the reasons why we were passionate about this,
42:08and why we thought it would sell well within their shop.
42:11The fact of the matter is that you're the one with the business degree,
42:15and I'm starting to wonder,
42:17have you shown me anything where you've gone,
42:20I'm going to deal with this in a special way?
42:24OK. My approach was, when we went into the tour vendor,
42:27was that we wanted to fit in with their marketing strategy,
42:30cos I wanted to secure it, that it elaborated and be something
42:33that caught the visitor's eye when they came in.
42:36The point was, is that it was myself and Stuart there.
42:39You'd never stepped in on the pricing either.
42:42Hmm.
42:44Well, Stella, you were on the buses, as they say.
42:48Yeah, I wanted to throw myself at the deep end.
42:51I want to show you that I'm not this corporate sort of wooden person,
42:55cos I really wanted to go for it.
42:57You know I'm a bit of a sceptical person.
42:59I mean, you're also very, very shrewd and very, very clever.
43:03And at the end of the day, it doesn't matter how good the tour is, really,
43:07if they sell a lot of tickets, that's what the task was about.
43:12So it was the easiest part of it, don't you think?
43:15Personally, I wouldn't agree,
43:17because I thought this is a do-or-die situation.
43:19But don't you now see that the business model is,
43:22go out and sell tickets, got the cash in the pocket,
43:25people on the bus, and that's it?
43:27I genuinely didn't see it like that.
43:30OK. I mean, the thing is, Stuart, you were the team leader.
43:33Absolutely. Yeah.
43:35You lost the pitch at the...
43:37Well, the pitch was lost because of the price.
43:39OK, so you made the price up.
43:41And it's clear to me that the ticket sales
43:43was one of the reasons for failure.
43:45So why didn't you drop your price?
43:47We did, immediately.
43:49When people stopped and said, how much,
43:51then it was a, well, look, it's usually 35,
43:53and most people go, well, that's too expensive.
43:55And then, once we had them hooked, we could negotiate on price.
43:58The real problem, Stuart, was you didn't have a price strategy.
44:01You talked about 35 and 15, but negotiate on the day.
44:04And tourists don't really want to negotiate.
44:06They want to know the price, they want to pay it.
44:08No strategy, really.
44:10It wasn't that there was no strategy,
44:12it was get what you can for the ticket, so start with £35.
44:15And if they said that was too expensive, work your way down.
44:18Really, the fact is, you say you're a good seller.
44:20Yeah.
44:21One would have assumed that you would have sold more.
44:24Actually, you sold £260 compared to Lizzie's £505.
44:29Yep. It was difficult.
44:31There's no explanation.
44:33It was a hard sell, a very, very hard sell.
44:36Yeah, I mean, I think what I'm going to do now
44:39is take this opportunity of asking you to step outside again
44:43while I have a chat with Nick and Karen here.
44:47We'll come back in and we'll just talk about what's gone on
44:50in the past ten weeks or so
44:52to see which one of you will be leaving the process, yeah?
44:56Yes, Lord Sugar.
45:10When Stuart and Liz were in the travel centre,
45:12they went in completely unprepared,
45:14with the wrong price structure.
45:16The pair of them are to blame.
45:19It is like flogging a dead horse now.
45:21I mean, they openly admit they priced themselves out of the market.
45:28Stuart fails to acknowledge the fact
45:30that he found it twice as hard to sell as Liz.
45:34Yeah, OK, from a selling point of view,
45:36but is she just a, you know, one-trick pony?
45:39Is that all she can do is sell, you know?
45:41You can always get rid of two.
45:44Lord Sugar's ready for you now.
46:01Stuart, we come back to ten weeks ago
46:04when you first came in this boardroom.
46:06You made some rather outrageous statements
46:11about how much money you were going to make me.
46:14But I think I gleaned from you at the time
46:18that you see yourself as some kind of entrepreneurial,
46:22young, rough diamond with kind of untapped potential.
46:27Absolutely. If I work for you, it's not going to be nine till five,
46:30and I know some people think that.
46:32I'll be in the office weekends, even on a Sunday.
46:34I'll work for you 24-7.
46:36Don't need a night watchman.
46:38Listen, I will make you so proud of me.
46:41I hear your enthusiasm, you know?
46:44Great enthusiasm.
46:45Fly's got enthusiasm.
46:47It doesn't stop head-butting the window.
46:49OK, well, since I've been in this process, I've had ten weeks,
46:52and let me tell you, every night I've been thinking
46:54of new business ideas that I really want to develop.
46:57Let's start a new company,
46:58and not only will you be able to put me in an existing one,
47:00I can run one for you.
47:01I want you to wake up in the morning, check the bank balance,
47:04and think, he has made me millions.
47:06I won't be happy with myself unless I've done that for you.
47:09That is such outrageous promises that you can't guarantee.
47:12I'm not a one-trick pony, I'm not a ten-trick pony.
47:15I've got a field of ponies waiting to literally run towards this.
47:19Mm.
47:21One day, young man, I promise you, you'll sit back
47:24and you will look maybe at this particular moment
47:27and you will cringe yourself, I think.
47:30But it's always a difficult position for me
47:33when I see a young 21-year-old person with such bubbling enthusiasm
47:37to suppress it. Mm-hm.
47:39But in your case, there needs some suppressing.
47:42Please harness it. I think that would be the best thing.
47:44Well, you can't harness childishness and immaturity.
47:47I mean, you certainly believe in yourself,
47:49but the fact of the matter is it wasn't so long ago
47:52you believed in the tooth fairy also.
47:55Anyway, there you are, ladies.
47:57There's a gentleman that's put his plea forward.
48:00He's going to make me millions and millions of pounds
48:02in a business that he doesn't know what we're going to be in yet.
48:05But it's a hard one to counter, don't you think?
48:09Well, I'm not going to try and counter
48:11in terms of where I think your next business should go,
48:14but what I would like to do is talk about my energy.
48:16It's my determination to succeed.
48:18Everything I've done to date in my life,
48:20I always put 100% in and make sure that I do the best I can.
48:24I think I've delivered throughout this process.
48:26Well, I mean, OK, that's a good speech,
48:30but, you know, where is that spark of genius?
48:33If you were to employ me, you know,
48:35you've got somebody who already has a very good grounding
48:38in terms of I have good ability numerically, business-wise,
48:42and, you know, I think I am very good with people.
48:45I could sit here and say I'm going to open a new business of yours
48:48and do this, this and this, but there's no actual structure behind that.
48:51I mean, I've been very structured through my academic life,
48:54but I think this process has shown that I am looking for new ways
48:57to grow and develop. That's why I'm here.
48:59Hmm.
49:00Well, Steady Stella. Steady Stella,
49:03you've had the benefit of listening to these people's two great pleas,
49:07and I see you very carefully in that brain of yours,
49:10working out inevitably what you're going to say to me at this moment in time.
49:15Well, you know, they're very different people to me.
49:18What I would say is probably much shorter and succinct.
49:21You know, I'm a very resourceful person.
49:23I've come from absolutely nothing.
49:25I've gone from being practically homeless to sitting here
49:28and being part of this process,
49:29and I think I've performed consistently while I've been here.
49:32And, you know, my record does speak for itself.
49:34OK.
49:35And you've worked a lot with Stuart over the past...
49:39Um, you know, my observation of Stuart is that, you know,
49:44he's clearly intelligent, but when it comes to applying things practically,
49:49he falls down on things that should be very obvious, which surprises me.
49:53Would you say that's a good observation, Stuart?
49:55Not at all. What I'd say is I am what I am,
49:57but, you know, I've got the passion and enthusiasm,
49:59but also the actual skills to back it up, and I've done that.
50:03You know, let's not forget, I am only 21.
50:05I'm a director of a company with a turnover of £3 million already.
50:08I've got my own telecoms company, which is up and coming.
50:11This is how I live.
50:12This is how I bought my own flat and moved out when I was 18.
50:14I bought it with money that I'd earned from applying myself daily,
50:17and I do apply myself.
50:18Did you earn the money, or did it come from mum dead or something like that?
50:21My mum and dad have never given me...
50:23They gave me £10 when I was a child to buy some stocks for yo-yos
50:26to sell in schools.
50:27I made it all myself by doing various little bits and pieces.
50:30Really? Yeah, absolutely.
50:31You know, people have said that throughout my life.
50:33They see me driving nice cars, living in my own place,
50:35and they often say, you know,
50:36you're living out of Mummy and Daddy's wallet,
50:38but that is 100% not the case.
50:40I've worked my socks off to earn every penny of that.
50:43Ah.
50:44Well, the thing is,
50:47all this stuff you're coming out with, with yo-yos and everything else,
50:51actually, I did do all that myself as a youngster,
50:54and what you've said to me just now
50:56about how you've done a bit of business and built yourself up and all that stuff.
51:00Actually, when I was at your age, I'd done all that.
51:03But it sounds too good to be true, really.
51:06All of this sounds too good to be true at 21 years of age, you know?
51:10But there's 60 million people in the country.
51:12There's bound to be one of them which shines through massively.
51:15And do you know what? I have so much potential to give you.
51:18And, you know, I'm not going to lie to you,
51:20betting on me will be a punt,
51:21but it will be one that is going to pay off massively.
51:26Hmm.
51:28Well...
51:30OK.
51:32You give me a dilemma, really.
51:35You really give me a dilemma, because I'm always visualising
51:38about the position in the company.
51:43Um...
51:45Stella, on paper, you know,
51:48you've been in the winning team more times than anyone else, actually.
51:52We've had the debate about the, you know, the corporate side of things,
51:56and you've taken on board what Nick has pointed out,
52:00what I've pointed out,
52:02and have tried to apply yourself.
52:04And in this last task, you've even gone to the trouble of singing.
52:08So, fair enough, fair enough.
52:12Stuart, you seem like a loose cannon,
52:15and I've had comments about you still being rather childish, immature.
52:21And I kind of, like, feel, have I been a businessman,
52:25or more like a babysitter?
52:27You know, and I'm not sure whether it's time for beddy-byes,
52:30as far as I'm concerned.
52:33But nevertheless, you've given me a very good plea here today.
52:38Liz, you're a good presenter.
52:41You've worked very, very, very hard.
52:44No question of that.
52:46And I know you've consistently done well on sales
52:49throughout the course of the process.
53:00I'm looking for something very special.
53:04I'm looking for something very special.
53:07And there are so many good salespeople,
53:10so many good talkers and all this stuff.
53:13What I need is a different type of person,
53:16someone very unusual to find me something new,
53:19go somewhere else, come up with some ideas.
53:22And as nutty as it sounds,
53:25what he said makes more sense to me.
53:33So, as hard as you work,
53:37and as hard as you have worked,
53:41I'm going to let you go.
53:45Liz, you're fired.
53:49Thank you for this experience. It's been fantastic.
53:52OK.
54:04I don't know now, maybe I'm getting soft in my old days,
54:07but what you've said to me up until now is true,
54:10and I don't believe you're a liar.
54:12It was very commendable.
54:14You have got a lot of thoughts,
54:16but maybe that's not a bad thing.
54:18That can be knocked out of you.
54:20I'll let you through to the next part of the process, OK?
54:23Thank you. All right? Stella, Stuart, off you go to the house.
54:27OK, Liz.
54:58I'm absolutely devastated.
55:00You know, I put my heart and soul to every stage of this process,
55:03and I really do think I delivered.
55:05Stuart, you know what, he may be the next Lord Sugar.
55:08We'll have to wait and see, but I'll show Lord Sugar.
55:11He might be knocking on my door in a few years to come.
55:16I think out of the three of them, Liz is the one which I would say
55:19you would be really surprised if she didn't come through the door.
55:22I think that Stella and Liz will definitely be coming back.
55:25But I think you could imagine Stuart fighting his life out, because...
55:28No-one, bar no-one, wants to fall at the last hurdle.
55:32But I can't see Stuart walking out of this.
55:40Whoa!
55:42Hello.
55:44Oh, my God!
55:46Come here, guys.
55:48Nice to see you.
55:50Well done, guys.
55:52Cheers.
55:54Cheers.
55:56Oh, my God!
55:58That's what you expect.
56:00And then he goes, I've got to let you go.
56:02Why the hell has Liz gone home?
56:04He said that she was a great salesperson,
56:06but he needed someone with that little spark.
56:10Oh, my God, I cannot believe him.
56:13We're in the final five.
56:15Two girls, three boys, bring it on. We're on our own.
56:18Jesus.
56:21One job.
56:23Now just five candidates remain.
56:26Lord Sugar's search for his apprentice.