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00:00At the start, each was convinced they were best.
00:17Whatever I set out to do will get done.
00:19I'm a professional, capable business person.
00:22I'm always the last person standing.
00:24I'm here to win.
00:27I've got enormous self-belief,
00:28and I've never made a wrong decision
00:31when it comes to business.
00:33When I need to get the job done,
00:34I'm a very fine-tuned switch.
00:36If I need to turn it down, I turn it down,
00:38and I need to bring it up a level, I switch up.
00:43I'm an inventor.
00:45I find gaps in the market.
00:47I bring products to those gaps.
00:49For me, The Apprentice is like the Olympics
00:51for entrepreneurs,
00:52and I intend to bring back the gold medal.
00:56I think people will underestimate me at first.
00:59I'm short, sweet and smiley,
01:01but when I do business, I mean business.
01:05I'm not a show pony or a one-trick pony.
01:08I'm definitely not a jackass or a stubborn mule.
01:11I believe that I'm the champion thoroughbred
01:13that this process requires.
01:15But to get this far, it's been a hard fight.
01:27Jim Eastwood.
01:29Hey!
01:30Charming.
01:31How you doing, ladies?
01:32Come to Papa.
01:33Dominating.
01:34My contribution is more positive than negative.
01:36Your contribution is nada.
01:38Persuasive.
01:39I've never worked with you, Zoe.
01:41I've never worked with you, Jim.
01:43I'm sure you're very good.
01:45I can lead people, I can engage others,
01:47I can take their hearts, I can take their minds,
01:49and I'm good at making them do what I need them to do.
01:52From the moment he started,
01:55From the moment they met,
01:57the other candidates looked to Jim for inspiration.
02:00We are going to make soup like we have never made soup before.
02:04That's good hearty soup there, boys.
02:06I handpicked Jim cos I knew he was the man to lead the soup team.
02:09You knew he was the soup man.
02:11He absolutely proved me right.
02:13Jim, I want you to be in charge of the van team.
02:15OK.
02:16People look to me for leadership within a team,
02:18even if I'm not PM.
02:21In week three, it was all about negotiation,
02:24and Jim emerged as a force to be reckoned with.
02:27200.
02:28160.
02:29180.
02:30Really? Good. Thanks, mate. I appreciate that.
02:33We'll just do it for 170.
02:35It's an extra tenner. Good man. Thanks, mate.
02:37God, it's unbelievable.
02:38Frankly, Jim dazzled those he was negotiating with.
02:41You're actually very friendly and I really appreciate you doing it for 60.
02:44Thank you so much.
02:45It was impressive. It really was a masterclass in negotiation.
02:49Look at your smile, that's stunning.
02:51He was there, he said, can I have a hug?
02:55But it was in the boardroom that Jim's gift of the gab got him noticed.
03:00I positively get involved in things and put myself forward to do things.
03:04After the boys made a mess of their mobile app,
03:07project manager Leon picked his losers.
03:10I'd like to bring back Alex and Jim.
03:13But Jim wasn't going down.
03:16There's actually a few fall guys.
03:18Vincent fluffed his speech and I had to save the day.
03:21Glenn designed the app that turned out to be crap.
03:24Jim has the ability to control people
03:27and they don't even know he's controlling them.
03:30Jim has done a sterling job throughout.
03:32Do you want me to change?
03:34You're the man, you're bringing in two people.
03:36It's obvious.
03:37Yeah, it's obvious. OK.
03:39Watching him in the boardroom, pulling a little string here and a little string there,
03:43getting the outcome that he wants the outcome to be by this sheer manipulation.
03:48I'm going to bring in Glenn.
03:50You want to bring me back? I don't think you should.
03:52Because, listen, Glenn...
03:54It's done and agreed. The PM's made a decision.
03:56I highlighted who I thought made flaws and made mistakes.
03:59He's chosen you, Glenn.
04:00Actually, I've never seen anything like it in Lord Sugar's boardroom before.
04:03You were a chicken. You bottled it, mate.
04:06I'm telling you that for free. It's amazing.
04:09Born and brought up in Northern Ireland, Jim was the youngest in a big family.
04:15From an early age, he learned to assert himself.
04:19There were six kids in the family.
04:21It was chaos, just madness.
04:24Everybody fighting for attention from their parents.
04:27That was just a day in their life.
04:29And it was fantastic.
04:31Jim's mum was a schoolteacher.
04:34I was probably quite a strict taskmaster.
04:37All of my children were encouraged to work hard in school.
04:41They would not have been let off their homework
04:43or they weren't allowed days off.
04:46And his dad, a serial entrepreneur.
04:49We all have a pretty strong work ethic.
04:51And my father owned a restaurant,
04:53and I think as soon as any of us could reach the counter,
04:56we were down there serving customers.
04:58I recall scraping chewing gum off the front tarmac
05:02outside the front of a chip shop that he owned.
05:05I helped him carry bags of sticks and bags of coal and tanks of gas
05:08and dropping them off at people's houses.
05:10He would call me Wee Boy, and he would say,
05:12Wee Boy, make sure to take no shit.
05:15And I think that's really sage advice.
05:18A keen sportsman, Jim always fought to come first.
05:23He was very competitive.
05:25He showed a lot of determination and grit and dedication,
05:29both at football and cycling.
05:31A major upheaval at home proved to be the catalyst.
05:35Well, if I was to look back and think about the exact time in my life
05:39when my parents separated and split up...
05:44..I've probably been on a steady scale of achievement after achievement.
05:50So when I think about it now,
05:53I probably did throw myself into other things, like sport,
05:58and probably didn't deal with the feelings that I had about that situation.
06:04Yeah, almost directly correlated with the separation
06:08was the fact that I started to win every cycle race possible in all of Ireland.
06:14Certain situations shape the person that you are,
06:17and I suppose I maybe got high expectations for myself in life
06:21and in everything that I get involved in.
06:25It's a single-mindedness that has also marked out his approach to romance.
06:30Kids used to go to the local leisure centre,
06:33and I remember being 11 or 12 and getting my mates
06:36to run over to this pretty blonde girl with blue eyes
06:40and to ask her, could I steal a kiss?
06:45And I remember stealing a kiss.
06:49And then, lo and behold, 16 years later, same leisure centre,
06:53I started to see her again on the treadmill or on an exercise bike,
06:58and I plucked up the courage to go up and ask her out on a date.
07:02And we've never looked back.
07:05We got married a couple of years after that.
07:09And behind every good man, there's an even better woman.
07:12She's quite amazing.
07:15Every day he comes in from work and he'll just throw his arms round me.
07:19Big hug, a wee kiss on the head,
07:21and then he'll dance around the kitchen.
07:23He'll dance with me, and then he'll do his funny dance on his own in the kitchen,
07:28and he'll just make me laugh.
07:30I don't know if Jim is aware of this,
07:32but I have christened him and his wife the Potion Becks of Cookstown.
07:35They're always well turned out, and either of them would look well
07:38on a billboard in Times Square or somewhere like that, you know?
07:41In business, Jim has risen to sales and marketing manager for a printing company.
07:47Jim was always going to be big.
07:49In Northern Ireland, he's great at what he does, and in his field, he's great at it.
07:54But I do believe he could work on a bigger world stage, on a bigger platform.
07:58In life, I can certainly talk up products and services.
08:01I think you have to, because people have to buy into them as much as you buy into them.
08:06Week five.
08:08By now, any opportunity for control, and Jim would take it.
08:12Oh, awesome. For every day, there's every dog.
08:16I like it.
08:18Jim convinced team leader Vincent to back his dog food brand.
08:22For every day, there's every dog.
08:24It's brilliant.
08:26People seem to get gymnaised,
08:29and, you know, it's almost like he's got the ability to hypnotise them.
08:33That's a really good one. Yeah.
08:35Really like that one there, Jim.
08:37Jim's incredibly good at kind of convincing this is a great idea,
08:40and this is definitely what you should be doing,
08:42rather than necessarily really thinking it through and going,
08:44Oh, hang on.
08:46But every dog bombed, and Jim came under attack.
08:50Jim, you nearly leapt out of your chair there when I asked
08:53whose name was the every dog thing. Me. Me.
08:56Lord Sugar, with the greatest respect, that's an exaggeration.
08:58I came up with a name, Lord Sugar. Just came up with a name.
09:01And we ran with it. Every single one of us ran with it, Lord Sugar.
09:04I think it's true to say that trying to pin something on Jim and make it stick
09:09is difficult, if not impossible.
09:11You were there in this task, and there was a big, big flaw
09:15in this every dog thing.
09:17And what I don't like about people is trying to talk themselves out of it.
09:21You were either there, you take responsibility, or not.
09:24I'm not taking responsibility for the overall marketing strategy of every dog.
09:28And I think it's also true to say that he clashed with Lord Sugar
09:32more than any other candidate ever did.
09:34In the old days, there was always rumours about actually what went in
09:38to make dog food.
09:40I don't know what you're made of, mate. Is it brains or bollocks?
09:46Week seven, and another creative challenge.
09:50Your task is to come up with a new, free, premium magazine.
09:54And you're going to be team leader, Jim.
09:57I'm leaning towards over-60s.
09:59It gives us an opportunity to be classy rather than cheap.
10:02More intelligent.
10:03Why don't we call it Coffin Dodger?
10:05Pension mention, or something like that.
10:07I don't think we should mention pensions.
10:09They went for a magazine for the over-60s.
10:11People like me, people like Lord Sugar.
10:13What about Golden Oldie?
10:15The old boot, or the old soak, or the old...
10:18What's a term that you call an old person?
10:22I've always thought of a good one. Hip replacement.
10:26Yeah, hip replacement. I like that.
10:28It's not just patronising. It's not just bad.
10:32It's not just stupid. It is ridiculous.
10:37At the pitch to ad buyers, hip replacement failed to stand up.
10:42My heart slightly sank and I think John's jaw dropped.
10:46This does look like Viz have done a magazine for the over-60s.
10:53His magazine trashed, Jim lost, and again faced the boss.
10:59This is the essence of the failure of this task, Lord Sugar.
11:02Two factors, contribution and cardliness.
11:05Contribution 60%, 25%, 10%, 5%.
11:09In the boardroom, when those big black laser eyes of Lord Sugar
11:13switch on to him and the heat starts getting turned up,
11:16he has a technique whereby he'll produce two of the other candidates,
11:19shove them in front of him.
11:21You're just marginally worse than Glenn, so I'm not picking on you.
11:24They take the heat, Jim's safe. That's what Jim wants.
11:28I am a scrapper, and if backed into a corner, I'll come out fighting.
11:32Passion, enthusiasm, contribution, getting involved.
11:36If I believe in something, I'll scrap as well,
11:38if not better than the next man, definitely.
11:40But where's your initiative in this process?
11:42It's about this process. Where's your initiative?
11:45Jim, you can talk the hind legs off a donkey, OK?
11:48But what I've forgotten about bullshit, you ain't even learnt yet.
11:53Now a marked man, the next few tasks
11:56saw super salesman Jim play to his strengths.
11:59We actually envisage a very significant mass market,
12:02structured and strategic marketing approach.
12:04We have to do above and below the line marketing.
12:06There has to be television advertising.
12:08Jim is a chancer and a charmer.
12:10When he's doing a pitch like the biscuit task,
12:12he's charming and he's talking,
12:14but at the same time he's offering things
12:16he could never be able to deliver.
12:18This gives us the opportunity to get our product endorsed
12:21with whatever's current with kids at the moment in terms of movies.
12:24What we would ask from you is a large initial order,
12:27go big or go home.
12:29You get the BBIW award, the biggest bullshit in the world award.
12:33Tu achete un umbrella.
12:36In the reinvestment task, he was extraordinary.
12:39Everything must go!
12:41Look, there's Big Ben. There's the Houses of Parliament.
12:44Look, there's a crazy Irish man selling umbrellas.
12:46It was a virtuoso performance.
12:48I would do you a deal right here, right now for 25.
12:51Well, I wouldn't pay 25 for it.
12:53Sorry, you actually misheard me. I said 20.
12:56He charmed the pants off them. Well, actually, he didn't.
12:59He charmed them to such an extent they opened their purses
13:02and he helped himself to the contents.
13:04I'll put it in a bag. I'll even give you a hug and a kiss.
13:07Thank you so much. Have a good day.
13:11Four wins, six losses, but so far never defeated.
13:17Nobody would argue that Jim is not a great salesman
13:20and a great negotiator, but is he just a salesman?
13:23Has he got the creativity, the versatility to lead a business?
13:27The competition is heightening. We're down to the final five.
13:30I really am bubbling over with ideas, passion and just ability.
13:35I'm big-time ready and I've got so much more to give.
13:41Hi, guys. How you doing?
13:4331-year-old Natasha Scribbins.
13:46Good morning. This is a customer announcement.
13:49Headstrong.
13:51This is not conversation that we need to have now.
13:53Hard-talking.
13:56Hard-working.
13:58And hard to beat.
14:00Just because it's blonde doesn't necessarily mean
14:02that it doesn't look good, if that makes sense.
14:04I think Natasha is absolutely full of beans.
14:10I would liken her to a Tasmanian devil.
14:13A ball of energy, loads to say and do.
14:17As the girls' team notched up wins,
14:20Natasha talked herself to the front.
14:23I think Ampyap, yeah, is a reasonable name, I've just come up with it.
14:28Ampyaps. Ampyaps.
14:30Sounds like a plan.
14:32Week four, the beauty task.
14:34Natasha forged a strong friendship with project manager Felicity.
14:38My hair colour.
14:40I haven't got a mirror, so I'm trusting you, Natasha.
14:44But when the team lost, it counted for nothing.
14:48The two people that I feel responsible for the failure of this task
14:52is Ellie and, due to not selling enough, my next best would be Natasha.
14:59I'd say more than Jim.
15:02I learnt early on in this process that, you know, you have no friends here
15:07and, you know, it's all about the survival of the fittest.
15:10She had enthusiasm, she had motivation,
15:12but there was a lack of strategy.
15:14I really had to make the decision to do the right thing.
15:17So who's responsible for the failure of this task? Felicity.
15:20I chose a business decision over a personal decision.
15:23You're fired. Thank you for this opportunity.
15:28The first time I walked out of that boardroom,
15:30you know, even though I found it pretty horrific,
15:32it drove me on to the next level.
15:34You're not going to see anybody for real until you get in that boardroom
15:37and they show you true colours, yeah?
15:39This ain't a popularity contest, this is about business.
15:45Natasha's from Taunton, where she grew up on a council estate.
15:49The house was really, really crowded when I was growing up
15:52and that was due to my elder sister having a baby
15:55at a relatively young age, when she was 16,
15:58and my mum hadn't long had my younger sister.
16:02The house was full. She shared a bedroom.
16:05You know, it was just busy times, but she just got on with it.
16:08You know, my mum, unfortunately, she had the wrong benefits
16:11for pretty much most of my kind of education.
16:14You know, I remember being at secondary school
16:17and getting free school meals and, you know, I hated it.
16:20And also, you know, we used to have tokens for, like, school uniform.
16:24I used to say to my mum, I don't want you to buy my uniform,
16:27I'm going to go out and buy my own uniform.
16:29So I worked pretty much from that age
16:32and I worked every day after school.
16:35And actually, you know, crazy,
16:37but I used to not take the free school meals
16:40and I'd actually, you know, use the money that I'd earned from my jobs
16:44to pay for my school inches.
16:46A determination she carried into the classroom.
16:49Hard work won her a scholarship to study for A-levels.
16:53On a council estate, I mean, it's leave school, get a job
16:56or get pregnant, basically.
16:58Natasha was doing the total opposite to what everybody else was doing.
17:01She wasn't a teenager drinking and getting drunk and doing those things.
17:05She just stayed in and she studied, studied, studied.
17:08Next, a degree in international hospitality management.
17:13Natasha's the only one in our family that's actually gone to university,
17:17so it was difficult because nobody else understood it
17:21and it was stressful, but we did it.
17:23Well, more so, Natasha did it.
17:25Working hard, Natasha continued her climb,
17:29becoming a divisional manager
17:31in the world's second-largest recruitment company.
17:34Natasha's potential was always very high
17:36and I think a number of us in the business
17:38recognised that potential, that drive,
17:41and that willingness to go and maybe take on things
17:44that other people would shy away from.
17:46It's like sometimes now I feel she doesn't belong here,
17:49although she does, she lives in a different world than we do now,
17:52with her work and her suits and her briefcases and her little heels.
17:56But to me, she's my girl and she's Tasha and she always will be.
17:59Done what I could for her and now it's her chance now
18:02and she can go her own way.
18:05Week five and it was Natasha, the film director.
18:09Action!
18:10The movie, an ad for the team's pet food.
18:15I'm terrified of dogs.
18:17I mean, I was bitten by a dog when I was 15
18:19and I'm a little bit apprehensive and nervous around them.
18:22All right, all right.
18:24Chill out, would you?
18:25One of them was literally just sat on me,
18:27like, looking at me and growling.
18:32I literally was... I was scared.
18:35You're really excited, you want to eat all this new food.
18:38It was playtime for Natasha.
18:40She was the director and, my word, how she took that role on.
18:44OK, guys, what I want is I want complete silence after I've said action.
18:50The old saying is never work with children and animals.
18:52Well, she had a big bouncy dog and she did a great job.
18:56Handled it perfectly.
18:58For the industry experts, the ad was a hit.
19:05The advertising agency did say the advert was good.
19:08But not the dog food.
19:10Vincent, who's coming back in this boardroom?
19:13Ellie and Natasha.
19:15I sat in the boardroom and witnessed Vincent,
19:20who was completely charmed by Jim,
19:22making a decision not to take him into the boardroom.
19:25Do you know, the only one you seem to be in agreement with
19:28for the last few weeks is Jim sitting next to you.
19:30Is it that you look up to him too much as a better contender than you?
19:33I don't think he's better than me, but I think he is strong in certain areas.
19:36In the firing line again, Natasha proved to Lord Sugar
19:40she was a shrewd judge of character.
19:43I've had first-hand experience of Jim using his charm.
19:46I don't know why, but I seem to be able to see that and it doesn't work on me.
19:50In my view, he was your right-hand man.
19:52You were so far up Jim's behind that you couldn't see the wood for the trees.
19:56I don't for the life of me understand
19:59why Natasha's in this room, to be honest with you.
20:03You know, Natasha is a really canny girl.
20:05She saw... In fact, she was the only candidate that saw straight through Jim.
20:10Backing Jim over Natasha turned out to be Vincent's big mistake.
20:16Vincent, you're fired.
20:18OK.
20:20Natasha, you stood up, you did the work.
20:23I'll see you on the next task, all right? Off you go.
20:27I think Natasha has a fantastic fighting spirit.
20:30She really has that I will not fail approach.
20:34She'll get up and come back fighting harder than ever.
20:40Week seven.
20:42We're going to 65 Fleet Street.
20:44Media or news agents or...?
20:47I have no idea.
20:49Can you find out and get back to me in five minutes?
20:52The free magazine task.
20:54Natasha, no choice, you are team leader.
20:58It fitted her like a glove.
21:01Guys, I'm going to make a decision and I'm going to go for lads' mags.
21:05Right, so let's get moving.
21:07I felt strongly that it was a lads' magazine
21:09and we needed to keep it as a lads' magazine.
21:11Just get in the zone, Melody.
21:13I mean, maybe we could feature in this.
21:15Let me stop you right there.
21:17Natasha became the editor of this magazine.
21:20Everything it stood for, she stood for.
21:23Good morning. I'm the editor of Covered magazine.
21:26I've made a decision on that, guys, as the editor,
21:29so I want to wrap it up, OK?
21:31She believed in the content, she could sell it.
21:33Have you got your boxer shorts, Carnavia?
21:35Are you ready? Perfect.
21:38She really believed in Covered.
21:40I think we're pretty happy with the one where she's pulling underwear down.
21:43Love it, love it, love it.
21:45I just want to get across that we are a lads' magazine and we're proud of that.
21:49That was really good.
21:51They liked it so much that they wanted to buy every page in the book.
21:57Natasha showed that she is a really ballsy person,
22:01hugely determined, really hard-working,
22:05absolutely passionate about winning.
22:08Week ten and leader again in a task central to Lord Sugar's view of business.
22:14Buy stock, smell what sells, reinvest in more.
22:20Natasha just fell apart.
22:22She had great salespeople, she had Jim and Susan.
22:25She just sort of lost the plot.
22:27Stop being such an angry person today. I'm not being angry.
22:29Natasha, I'm just telling you how I feel. Stop embarrassing yourself.
22:32Natasha, I'm just telling you how I feel. OK.
22:34I wasn't in control that day and I hated it.
22:36And it was probably one of the worst days for me.
22:40This task is about reinvestment.
22:42She said it yesterday in front of all of us.
22:44Yeah, because if we reinvest in any stock, we're going to be carrying too much stock.
22:47Stay where you are, Jim. Stay where you are.
22:49Do you know what? If I've made a mistake, tell me I've made a mistake,
22:53I'm not going to hide away from it.
22:54I'll face up to anything that I've done that's wrong.
22:59So did you reinvest?
23:00We did, yeah.
23:01How much did you spend?
23:02Just over £20.
23:03£20?
23:04Yeah.
23:05I made a decision.
23:06Are you having a laugh or what?
23:07It was a victory, but Lord Sugar wasn't impressed.
23:11You've won, OK? But there's no balls, no guts, no reinvestment.
23:16Just get back to the house and I'll see you on the next task.
23:19She didn't understand the task.
23:21She really didn't get it.
23:24All her nerves and her energy just washed away and she's in trouble.
23:29Her inner core of her personality is that determination
23:32and that was rocked in the boardroom last week
23:34and I'll be really interested to see if she can come back from that.
23:41Susan Ma, at 21, this year's youngest candidate.
23:48Bright.
23:49Try and find three locations we can get those things from heading east.
23:52Enthusiastic.
23:53I think I speak for all of us when I say that we love it.
23:57And self-assured.
23:59I have natural entrepreneurial spirit, so much drive and so many ideas
24:03and I'm confident that my business with Lord Sugar will make millions.
24:07She won with the girls for the first two weeks.
24:11But having seven older team-mates often meant she struggled to get heard.
24:15OK, I just thought of this. I think it's a brilliant idea.
24:19OK, so imagine if you've got two people standing next to each other
24:22and you've got... OK, how do I say this?
24:26You're you and I'm me and I say, OK, so if I ask you a question,
24:33like, where do you think we are?
24:37But the taste that comes up...
24:38Susie, I'm going to stop you now.
24:39Can you please just let me finish?
24:40Susie, no.
24:42So in week three, the negotiation task...
24:47I do a lot of buying in my line of business,
24:49so I will be putting myself forward as project manager.
24:52Susan took control.
24:55Fillet steak is done. Yep.
24:57Organza is done. Yeah.
24:58Top hat is done. Yeah.
24:59Felicity, you come with us. We're going to do the hat shop.
25:02OK, so you guys go right now. Make sure you've got all the information.
25:05Go now. Go now.
25:06I think she started very well
25:08and I think she's quite a little force to be reckoned with.
25:11Her leadership clinched victory, third in a row.
25:15It's a win. It's a win.
25:17Susie is incredible. I think she's ten years younger than me
25:21and has had a huge amount of experience of selling things,
25:24of developing things,
25:26and I'm quite amazed with her abilities for her age.
25:30The only child of a single parent, Susan had to grow up quickly.
25:35Born in China, as a toddler she lived in Shanghai.
25:39We had no electricity, no gas, no heating at all,
25:44and it was absolutely freezing all the time.
25:48I remember I had like a little bucket that my mum used to bathe me in,
25:53in sort of the back shed,
25:55and we had a little hole in the ground where we would go to the toilet,
25:58and everything was so simple and so poor.
26:00Age seven, she moved with her mum to Australia.
26:04I was always bullied pretty much every day
26:07just for the fact that I couldn't speak any English.
26:10I felt really, really left out because I didn't understand the culture.
26:14I didn't understand anything that we were learning at school
26:17and it was a really, really tough time for me.
26:20After five years, they were off again, this time to Britain.
26:25When I moved to England,
26:27unfortunately my mum couldn't speak a word of English.
26:29She's only 12. How can she help me?
26:32Then I realised she can speak very good English.
26:36I had to help my mum with regards to getting bank loans,
26:40look through newspapers, trying to find places to live,
26:43and also I had to enrol myself in my own school.
26:46It was a really big struggle.
26:48I don't know how we got through, but we did it in the end.
26:52Susan juggled schoolwork with helping on her mum's market stall.
26:56I've been working in markets since I was 13, ever since I came to England,
27:00and it's what I'm part of.
27:02Susie's mum worked at Greenwich Market every day,
27:05carrying stock on the public transport.
27:07There's definitely sort of this bond between them
27:10that you can tell that these two have been through a lot together.
27:13Twelve pounds.
27:15Watching her mum go through all that as she grew up,
27:19she took more responsibility on herself
27:21and wanted to support her and give her as comfortable a life as possible.
27:26I mean, everything she does, she does for her mum.
27:29Three years ago, Susan set up her skincare business,
27:33making money at markets, online and at trade shows.
27:37She soon paid off her mum's mortgage.
27:40She made the money, she gave me all.
27:43I didn't leave her money, even one penny.
27:45My mum is the most important person in my life.
27:48She's so clever.
27:50When she does the business, I'm really very, very proud of her.
27:55Seeing what products are going to sell
27:57and interacting directly with the customers is exactly what I'm used to.
28:02Morning.
28:03Week four, the beauty task.
28:06It looked like a smooth run for Susan.
28:09I should be selling skincare products for the last three years,
28:11so this is right up my street.
28:13I just want to let you know that I'm more than confident
28:15that we will sell out of all these products.
28:17Yeah, I'll roll with that then.
28:19But pretty soon, cracks started to show.
28:22Is it a little bit too expensive for you, or is that the problem?
28:24I'm not selling anywhere near as much as I thought I'd be selling.
28:27You've got six an hour, don't you?
28:29No-one has any money around here.
28:31Everyone seems so poor.
28:33Having put herself up as a beauty guru who understood the market,
28:37she completely let herself down.
28:40She didn't deliver, she didn't follow through,
28:42she hadn't thought about the process,
28:44and actually it was at that point she lost an awful lot of credibility
28:46with the other candidates.
28:48Susie, you came up with these optimistic numbers.
28:50You're in skincare anyway.
28:52This is so unfair, Zoe.
28:54No, it's not unfair, Susie.
28:55You've made your bed and you've got to lie in it, I'm afraid.
28:57Try and recall it back and try and get the sales.
29:00I don't want to sell. Will you come here and just have a go at me?
29:03After that, her judgement was in question.
29:07On the rubbish task, no-one took her views seriously.
29:11I don't know what's in your head at the minute, Susie.
29:15It's whoever offers a higher amount for all these goods to the guy
29:18that will get it.
29:20We're not giving him 100 quid.
29:22Maybe I've gotten the complete wrong end of the stick then.
29:24But after losing both big clearance contracts, Susan was proved right.
29:30Won't be using your services tomorrow.
29:32The refill value of the furniture was quite high,
29:34so I thought I'd get something for the furniture.
29:37OK, no problem. Bye. Bye now.
29:40See, we're all right, Susie.
29:42So he did want money for your furniture.
29:44So I'm not an idiot.
29:46There is a failure somewhere, isn't there?
29:49And that is that you cave in too fast to weightier voices.
29:54Because I think sometimes you talk great sense,
29:57but you don't push your point strongly enough
30:00because you're overawed by those around you.
30:03Susan...
30:06..I'm giving you another chance, OK?
30:10Week seven.
30:12With the free magazine task, it didn't get any better.
30:16All agreed on HEPRA placement, say aye.
30:19Aye.
30:20Is that an aye, Susie?
30:22No, but I'm happy to support it, no problem at all.
30:26When HIP replacement bombed, it was fight back or get fired.
30:32I think I was the only person who disagreed with the name.
30:35But you didn't make yourself... I didn't hear anything.
30:37Your voice must have been lost in translation.
30:39I absolutely didn't. I didn't hear it.
30:41I definitely did not hear that. Did you hear it?
30:43She did say she wasn't agreed with it,
30:45but there was no real strength behind it.
30:47It's a whisper in the night.
30:48That was incredibly tough for me,
30:50because I felt that Jim and Glenn had both sort of stuck together
30:53to gang up on me,
30:54feeling that I was probably the weakest out of the three.
30:57Who's responsible for the failure of this task
30:59is the meek little mouse, and that's Susan.
31:02Jim and Glenn, they try to have a go at her,
31:04they try to destroy her, they try to stamp all over her.
31:06I feel that throughout this entire process,
31:08every single thing that I have done has been overlooked.
31:11Out she came. Out she came fighting, saw them off.
31:14I honestly feel that they look at me and they think,
31:17young, naive, no experience,
31:19let's pick on her, let's get rid of her.
31:21Fearless little thing, great guts, and I admire her for that.
31:25I am 21, and I have had...
31:27Stop using your age, it doesn't make any difference.
31:29I'm saying, when you guys were 21,
31:31you didn't have the initiative to do anything that I have done so far.
31:35Fair comment, the mouse that roared.
31:37Because of what I've been through in my life,
31:39I'm a very tough person.
31:41I have learnt to make sure that my voice is heard.
31:44I learn from the mistakes, I learn from what has happened,
31:47and I move on.
31:52Paris.
31:56Fired up and project manager, Susan stormed back.
32:01I'm trying to find products that are going to be sellable
32:04to the mass market, because I want volume.
32:07It was perfect for me.
32:08I was very good at spotting the two products that would sell the most.
32:12Bonjour.
32:13What you're missing, I think, is a fantastic universal grip
32:16and got a lot of money from that.
32:18You can put your phone in like this,
32:20and when you're driving, you can change the next song.
32:23How many pieces are you after?
32:251,000.
32:26Can I tempt you with any more than that?
32:28Because we have another price bracket to go down.
32:32OK.
32:33We'll do that?
32:34So 1,500 pieces at €7.50.
32:37OK.
32:39She's dealt in foreign markets, and that experience came to the fore.
32:42She also understood volume, and she picked the right products,
32:46and she led that team to a great victory.
32:48I've got euro signs in my eyeballs now.
32:51I've won more money!
32:53Susan started in business as a teenager,
32:56and now at 21, she's a seasoned, experienced businesswoman.
32:59And that fact alone will be hugely attractive to Lord Sugar.
33:04She can only now build on what she's already learned.
33:07But, you know, there are a few problems too.
33:09She has an unhappy knack of rubbing people up the wrong way, strangely.
33:14You don't shut up. You keep going.
33:16It's like a school kid going,
33:18can I do this, can I do this, can I do this?
33:20On and on and on and on and on.
33:22And secondly, she's really got to learn
33:24to forcibly push her arguments forward
33:27if she's to be a partner with Lord Sugar.
33:36OK, ladies, well, nice to meet you. I'm Helen.
33:38Helen Milligan, stepping out.
33:41Cool.
33:42Right, come on, let's go.
33:43Calm.
33:44Ladies, come on.
33:45Collected.
33:46No, you're definitely finishing it.
33:47We're not leaving a client with half the rubbish still.
33:49And comfortable in the corporate world.
33:52We will go with that one.
33:53I'm experienced with managing large teams,
33:55I'm experienced with organising people.
33:57Where I feel like I could bring a lot to it is organising the team well.
34:02From the start, she made her mission clear.
34:05My social life, my personal life don't mean anything to me.
34:08Work and business are my whole life.
34:10I live to work, that's all I do.
34:13But for the first five tasks, she kept a low profile.
34:17I hope we haven't left getting the pasta out too late.
34:20Would you like to try our hot vegetable pasta?
34:22We made it ourselves this morning.
34:24Not particularly.
34:25All right, OK.
34:26OK, thank you.
34:30Helen had a fairly easy ride.
34:32She was on the winning team,
34:34but she was always scudding around in the shrubbery in the background,
34:38not actually doing anything too much.
34:43Helen was a shy child.
34:46I thought she was almost slightly too introverted,
34:49so, in fact, my job was to try to get out of that shell a little bit more.
34:54I did hockey, netball, violin, ballet, tap, swimming.
34:59But she came out of her shell,
35:01and I think that's made her slightly more rounded
35:04than if she'd just been a studious girl.
35:07A top girl at school, it was on to a degree.
35:10I did law at university, I did really well at it,
35:12I really enjoyed it, I got a 2.1.
35:14But the legal world didn't suit her.
35:17When I was faced with actually being a solicitor,
35:20I didn't want to defend people that were mainly guilty,
35:24so I went back to doing the only thing I knew how to do,
35:27which was waitress.
35:28It was start work at midday, finish at 12 o'clock at night,
35:32and then go out afterwards.
35:34She cut loose from her academic past.
35:37When I first met Helen, people probably thought Helen was a bit of a bimbo,
35:41just merely on appearances, because she's very pretty,
35:45she always looked like a model.
35:47She always had the long blonde hair,
35:49and I think that they just assumed that she wouldn't be that intelligent,
35:53especially working as a waitress as well,
35:56cos that sort of goes against you, but far from it.
35:59She's very clever and she knows how to look after herself.
36:03Morning, Helen. Hi.
36:05But after waiting tables, her career took off.
36:09She moved into management, then regional management,
36:12and was finally headhunted to become an executive
36:15in the UK's biggest bakery chain.
36:18Helen's role is absolutely critical.
36:21It requires a number of qualities, from being a great organiser,
36:25a great communicator, a great motivator,
36:27and somebody that can really make things happen,
36:30and Helen is absolutely fantastic at doing that.
36:32I believe I'm one of the best employees a company could take on.
36:35I'm extremely loyal, I'm extremely hard-working,
36:37but now it's time for me to start my own business with Lord Sugar
36:40and start reaping some success for myself.
36:43Week six.
36:45Helen stepped out and into the rubbish task.
36:49Lord Sugar had shifted her to a losing team.
36:53We're absolutely nailing this. I've won the last five.
36:56I'm not losing one.
36:57Without batting an eyelid, she took the lead.
37:00What we really need to know is what is it you want us to take away?
37:04When is it you want us to do it?
37:06She made the decision to not charge for our services.
37:10I think then what we can offer you
37:12is we could clear away your general waste for you
37:15and there would be no charge for that.
37:17I think that's not good business.
37:19That was a risky strategy.
37:21Probably most people disagreed with me,
37:23but I felt very strongly that that's my tactic.
37:26I'm the project manager, it's my head that's on the line.
37:29Let's do it.
37:32I've written down everything.
37:34All the addresses, just take this with you.
37:37Brilliant, thank you. See you later.
37:39We'll call you. See you, guys.
37:41Could she organise, could she manage, could she deliver?
37:45Thank you very much.
37:47She proved she could, and she did that with a team
37:50that had just lost a task and lost quite badly,
37:52so they were very demotivated.
37:54She showed that she had the skills to give them that organisation
37:57that they were very lacking.
37:59Helen, you've now been on a winning team six times,
38:02so you're like the lucky mascot.
38:05She's grown in confidence.
38:07Previously she's always been the kind of mouse in the corner
38:10who whispers the very good advice to someone who then fronts it.
38:13I think she's realising from this process
38:15that actually she could be the person fronting it.
38:18Well done, and a great win for Team Logic.
38:21Yeah, Team Logic.
38:24Bonjour.
38:26Now into her stride. In Paris, Helen was pitch perfect.
38:30We know your catalogue, we know your website.
38:33I've actually ordered from your catalogue before,
38:35so I was obviously really excited to come and pitch to you today
38:39because I think it would fit really well
38:41with the sort of the modern working woman.
38:44She walked in there with the rucksack that was also a car seat
38:48and she delivered an absolutely perfect pitch,
38:51so much so that she had them eating out of her hand.
38:54With the modern woman now, we're all so busy,
38:57we'll pay anything for convenience.
38:59You know, I've been in business a long time
39:01and it takes years of practising pitches to deliver one as good as that.
39:05You can say we are the first people to bring this to friends,
39:09we care about you as our customers,
39:11we care about your children's safety,
39:13we know how busy you are,
39:15and this is a great convenient product for you.
39:17Thanks, I have to say, to the fantastic pitch that Helen did
39:21of the backpack booster seat.
39:23They've placed an order of €214,000, Helen.
39:29Wow! That's a big one.
39:32Very, very good.
39:34You did the manufacturer of that product proud,
39:36you represented him very well indeed. Well done.
39:42Helen's head for business was evident early on.
39:46I remember a time, I must have been about six or seven,
39:49so she was a couple of years older,
39:51and she knew how much pocket money I got every week.
39:53She'd advertise in the house that she had a disco in her bedroom
39:56for my whole amount of pocket money for the week.
39:59Make it sound really exciting.
40:01And I'd go into her bedroom and she'd play her music,
40:04flash the light on and off and have me dancing around her room.
40:07So I knew then that she'd always get what she wanted, really.
40:10Ellie May and Joshua, my niece and nephew,
40:12they're a great part of my life.
40:14They think at the moment, actually, that I'm away working on a new job,
40:18and Joshua's got it into his head that he thinks I'm a spy
40:21because he can't talk to me a lot.
40:23So he's absolutely convinced that I'm the female James Bond.
40:26I do miss Auntie Helen.
40:29I might save up some pictures
40:32and then give her them when she comes back.
40:38In week nine, Helen aimed for the stars.
40:41We are Venture Biscuits. My name's Helen.
40:44Joshua would have really liked Special Star Biscuits
40:46because he always likes it when you say well done to him.
40:49He was a big influence on our choice of biscuits.
40:52Mmm, nice.
40:53Helen came up with the idea of Special Stars for biscuits,
40:56which were absolutely phenomenal and a fantastic order.
41:00And it was her idea, really, from start to finish.
41:03Again, boardroom records tumbled.
41:06Helen, you have got yourself an order for 800,000 units.
41:11It's unbelievable. I've never seen anything like that.
41:15That takes the biscuit.
41:17I got you.
41:19Helen, you haven't lost the task yet.
41:22I'm delighted.
41:25With nine out of nine wins, Helen was flying high.
41:31But then, in Lord Sugar's reinvestment task,
41:35she came crashing down.
41:38It started going wrong ten minutes after we left the warehouse
41:41from choosing our goods,
41:43and I could feel it going further and further on a downward spiral.
41:48Melody was team leader, but it was Helen who came up with the wrong plan.
41:52We were thinking, would you like to take a bulk order from us
41:56in any way, save you a trip to your wholesaler,
41:58save delivery costs and so forth?
42:00Helen's strategy in the reinvestment task
42:03was completely wrong.
42:04Hi, Helen. How's it going?
42:06It's not going brilliantly. I've phoned a million wholesalers
42:09and they've closed at two o'clock.
42:12Her idea was to put herself in between the retailer and the wholesaler.
42:16It didn't work. It wasn't a concept that was workable.
42:19She either didn't understand it or she didn't comprehend how to win it.
42:22Helen tried to stop the rot with a bid for power.
42:26Today, it needs really strong strategy, organisation.
42:31Is it best if I take over as project manager?
42:34No to that, because, actually, I'm project manager
42:37and I want to take responsibility because that's what I put myself forward to do.
42:41But the team's fate was sealed.
42:44For the very first time, when we went into the boardroom
42:47and she realised the mistakes that she had made, she was shocked.
42:51Going off selling to wholesalers, selling to pound shops.
42:54She was knocked off her perch a little bit.
42:57It demolishes wins that you've had in me thinking this is the right person
43:02and then suddenly the most simple principle of business
43:05and you make a big mistake.
43:07And, actually, she looked quite vulnerable.
43:10Helen, this retail strategy was wrong.
43:15It was totally wrong.
43:17Helen has always been composed.
43:19There is that side to her where she won't break at all.
43:23I've only seen her cry a couple of times.
43:26She's not cold-hearted or anything.
43:28She has her emotions, but she hides them well and she's very professional.
43:33It is with regret, Melody, that you're fired.
43:40Helen survived, just.
43:44That was the most under pressure I felt.
43:47The truth about Helen is she's got the best record, nine wins and one loss.
43:51And, in fact, the only question mark against her
43:53is why hasn't she set up her own business?
43:55What has she been waiting for?
43:57And can she?
43:58Can she actually physically go out and set up a business,
44:01have a great idea and drive it forward?
44:10Thomas Pallerer.
44:12Right, tally-ho!
44:14Ladies and gentlemen, we are offering the freshest tomato soup
44:19you will find in the area.
44:21Mad inventor.
44:23OK, we've got temperature on this day.
44:25It will tell you the temperature in London of this day exactly a year ago.
44:29Or genuine genius.
44:31I'll do some press-ups to get a faster heart.
44:33Press-ups?
44:35Is he really doing press-ups?
44:40Tom does really think outside of the box,
44:43more ordinary people's boxes than perhaps,
44:46and he does come up with some, you know, really crazy ideas.
44:50The first one is this concept of an emergency biscuit.
44:53So something's gone wrong and you need, like, an emergency biscuit.
44:58You just put the phone down and you think,
45:00oh, I have to have, like, sugar or something.
45:03You rush to the cupboard and get out a biscuit.
45:06OK, lead balloon.
45:08Moving on.
45:10We can do it, we can do it. Come on, let's go.
45:12I think that Tom has got a lot of brain power.
45:15I think he's got a lot of creativity and imagination.
45:18I've definitely heard people refer to my brother as a crazy inventor.
45:21A traffic light.
45:23Just having traffic lights, or...?
45:25Er, yeah. I didn't really think it through much more than that.
45:28Scrub it off.
45:30His mind is always jumping around from one thing to another.
45:33I think I wanted to be an inventor since I was four.
45:36Tom grew up in Hampshire.
45:38From an early age, he was on the road to product design.
45:42I always knew I wanted to make something
45:45that would be on the shelves that I could buy or other people could buy.
45:50Tom was a very happy little lad.
45:53He was an easygoing, chatty, sociable, loving little fellow.
45:57My father had a workshop and Tom and he were always
46:01disappearing off down into it to tinker away with making things.
46:07Oh, it's going well. Yes, Tom, yeah.
46:09You've got such a strong mass now.
46:11Because of my dyslexia, I was rubbish at some things.
46:14Like, I'm rubbish at languages and English,
46:17so I was always going to be scientific and making stuff.
46:21For me, maths, science and design technology were just obvious choices
46:25and I really, really enjoyed doing them.
46:28The advantages of dyslexia are that you are much better at adapting
46:32and you can go underneath and over the top of a problem,
46:35not take the direct route,
46:37but you can find out other ways of problem-solving.
46:40Tom's good at that.
46:42Dyslexia made me seem to think slightly differently.
46:45Ideas would come from all different places,
46:48I had to learn how to kind of map things out,
46:51but I realised that in some things I could visualise things
46:54much better than other people.
46:56In the tasks, there were two Toms.
46:59I'm going to try and make a biscuit within a biscuit.
47:02The boffin.
47:04Digestive on the outside and a different biscuit in the middle.
47:07And the number cruncher.
47:09The treatment profit is 96% margin.
47:12Thank you, that's really good that you worked that out.
47:15He can give you the information that you need
47:18that you would get from, say, an accountant in a real-life business.
47:22400, 390, 390 plus 350.
47:25We call him Tom the notebook.
47:27Everything is jotted down, all his calculations are there.
47:31Actually, he's not scribbling for the hell of it,
47:34he's scribbling to compute the issues.
47:36So our total best case is just under £2,000.
47:40Brilliant. That's good, eh?
47:44Sorry, I wasn't really paying much attention.
47:48The devil is very often in the detail.
47:50It can be the small little spanner that upsets the whole machine,
47:53that everything breaks down.
47:55So I've always found that working out the details
47:59is very, very, very important.
48:01One problem he couldn't solve, he kept on looking.
48:05He kept on losing.
48:07You're hung as the winners.
48:10Well, the world woke up.
48:12The 24-hour figure was 10,667.
48:20Susan, it's a win. It's a win by £8.
48:24Vincent and Tom, we really have to stop meeting like this.
48:28You're like a couple of stalkers.
48:30Tom has got to be one of the most frustrating characters we've ever had.
48:34He has the most appalling record of losses
48:37and yet we know, we can recognise that he's smart.
48:41Well, I'm personally getting pretty fed up of this place.
48:44But it just doesn't seem to be able to push him forward.
48:47He needs a bit more steel.
48:49I found this process pretty tough,
48:51but especially the kind of being ruthless,
48:54especially when you're in the boardroom and you're saying,
48:57this is what they did wrong, this is what I did right.
49:00Tom, you've lost every single task.
49:03Yes, sir.
49:04In defeat...
49:06I think at the beginning we lacked a certain level of structure.
49:09We didn't have enough organisation.
49:11His defence was always the same.
49:13It wasn't communicated that we were making a luxury product
49:16and so if I'd realised that, I wouldn't have selected Digestive.
49:20You know, I don't classify you as the hindsight man.
49:24I see you in this boardroom,
49:26keep talking about all the things that shouldn't have gone wrong,
49:29what we should have done, what we shouldn't have done, OK?
49:32It's like a broken record.
49:34I then got a reputation of being Mr Hindsight,
49:37which was actually a bit unfair in the fact that I knew
49:40that we were doing things wrong but the others wouldn't listen.
49:43He doesn't know what he's talking about.
49:45That's the frustrating thing about Tom.
49:47I don't know why he can't get it over when he's in the task.
49:50Every week we hear,
49:52I'm learning and next time it'll all be great.
49:55I think at some point he's actually got to get it right.
49:58Week six was make or break.
50:02What is valuable now?
50:04Metals are very valuable at the moment.
50:08I have a feeling that if we stuck for a strategy
50:11of finding good metals and just stuck with those,
50:15then we know how much we get from selling them.
50:18We've got the boys on board.
50:20I've got a barbecue here.
50:22We can't just take that, can we?
50:24Not at all, no.
50:26We've been told that people have heavy metal.
50:28Old bicycles, girders.
50:30Our first bit of metal.
50:34Come on, come on!
50:37Your profit was £712.
50:43The highest note was winning the rubbish task.
50:46Tom, you've had your first win.
50:49I was literally like...
50:51The emotion, the relief, the almost collapsing-ness of it.
50:56And I'll see you on the next task. Have a good time.
51:04He worked out all the calculations and they really did pay off
51:08and that was a really important moment for Tom,
51:11that he could prove and that he could add value to a team.
51:14So, Helen, is this what all the treats are like?
51:16Yes, but they're getting better.
51:18They're getting better every time?
51:19They're getting better every week, yeah.
51:21While on the magazine task...
51:23We need to think of a unique selling point for our lads' magazine.
51:27..it was goodbye Mr Hindsight...
51:30We could do like an entrepreneurial sort of site
51:32because a lot of people are starting their own business at the moment.
51:35..and hello Mr Foresight.
51:37Thinking business and you're thinking surfing.
51:39Can we try with the working hard hat as well?
51:44..and another win.
51:46That's a very, very good deal.
51:48He's always been a trier, he's always worked hard.
51:52We know that if you work hard, you'll get through.
51:59After scoring a first in Engineering Masters
52:03and driven by the need to invent,
52:05Tom went on the hunt for commercial opportunities.
52:09So my situation was I didn't have that much money
52:12or sort of contacts in certain areas,
52:14so I was like, OK, I can't really invent a new car,
52:17I can't invent spaceships or, you know, golf clubs
52:20because I don't have the investment, but which areas can I do?
52:23And ended up in nail files.
52:26I invented the world's first curved nail file,
52:30which means it gets a nice smooth edge.
52:32It had never been done before, but when I showed it to people,
52:35they were just like, it's just obvious.
52:37It went from something I made in the kitchen
52:39to the shelves of major retailers in the UK and America.
52:43When I first invented the product, I was very naive, very young
52:47and really didn't understand many aspects of business.
52:50As a result of going through this, I've learned a huge amount
52:53and it spurred me on massively to the next one and the next one.
52:56You're like a mini Dyson then, do you?
52:59I believe that I have the potential to be far greater than Dyson
53:02and other British inventors.
53:04I believe I can keep on coming up with the ideas
53:07and working with someone like yourself, I can create something massive.
53:10If Lord Sugar was to go into business with Tom,
53:12he could certainly rely on Tom for all of those detailed calculations,
53:16the money and all the rest of it.
53:18And added to that, Tom has got one huge benefit.
53:22He can conceive and design products, take them to market.
53:25Hugely important.
53:27But, and it's a big but, Tom lacks backbone.
53:31If you nod your head anymore,
53:33I'm going to put you in the back seat of my bloody car.
53:35But, on the other hand, Lord Sugar's got plenty of that.
53:38Maybe there'd be a great complementary match.
53:41Whilst I might be a nice guy, I'm certainly no pushover,
53:45cos I've had to really, really fight to stay in this process.
53:49We've got some very special offers for today only,
53:52and there's a lot of interest in the Bulldogs.
53:54I've had to continuously prove why, first of all,
53:57I'm not at fault for the task failing,
53:59and then also for proving why I should be in this process
54:02and why I am a worthy business partner.
54:05I know that this could change my life.
54:08The prospect of the investment and working with Lord Sugar
54:11is such an immense driver to stay here and to make this happen.
54:19Ten weeks gone.
54:21Two to go.
54:26With victory in reach, each must push harder,
54:30facing them two even tougher tests.
54:34These candidates have done incredibly well to get this far.
54:40A lot of bright, capable candidates have fallen by the wayside.
54:45But there are two huge tasks ahead of them.
54:50This is the home run.
54:57You have to have a goal. You have to have a focus.
55:00It's not our issue.
55:02You have to have a focus. It's not arrogance.
55:05But I'm here to become Lord Sugar's business partner.
55:08I believe I've got the full package and everything that he needs
55:12to make a business successful.
55:16I've won nine out of ten tasks so far.
55:18I've done everything that's been asked of me.
55:21I really, really want this.
55:23I've worked extremely hard to get to the position I am in life,
55:26and I'm willing to give that all up to start a business with Lord Sugar.
55:30I deserve to be Lord Sugar's business partner
55:33because of my passion to make it happen,
55:36my ideas that can be commercialised and make huge profits,
55:40and my experience in terms of making that happen.
55:48I think that I deserve to be Lord Sugar's business partner
55:51more so than anyone else in this process
55:53because I am incredibly determined,
55:56I am so focused, I'm so enthusiastic about the task at hand,
56:00and I believe I have more common sense with regards to business
56:03than anyone else.
56:11I don't see anything as being unobtainable to me.
56:15I've got an aggression in a really positive way to achieve.
56:22If you don't get in the ring and fight, yeah,
56:25then you're going to get knocked down.
56:28All five have done really well to get to this stage,
56:30but we haven't seen their business plans yet.
56:33And that's going to have a huge bearing on Lord Sugar's decision
56:37about who he wants to go into business with.
56:40Five candidates, one prize.
56:45A 50-50 partnership in a brand-new business with Lord Sugar.
56:51Good morning.
56:52Good morning, Lord Sugar.