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00:00Previously on The Apprentice.
00:09The grand opening is in just a few days time.
00:12And they need a few last minute bits and pieces.
00:15Nine hours to get ten bargains for a posh hotel.
00:19There's a few in there that I haven't got a clue.
00:21The likes of a clock, cloche or whatever.
00:24Aiming to bid low.
00:26Whatever price they say for the top half, just say like a fiver.
00:29Leader Susan ended up paying tops.
00:32That is priced at £365.
00:34Couldn't even negotiate, just a few pounds off.
00:37Unfortunately, no. This is on James's street.
00:40Leaving Jim to skin them alive.
00:43£200.
00:44£160.
00:45£180.
00:46Thanks mate, I appreciate that.
00:48So we'll just do it for £170.
00:50It's an extra tenner. Good man, thanks mate.
00:52God, it's unbelievable.
00:54Gavin got his team out late.
00:56Just looking for somewhere where we would get a top hat from.
00:59Not around here, no.
01:01Especially not from top hat drive cleaners.
01:03And failed to fill the order.
01:05So we're currently five items down.
01:07Wow.
01:08In the boardroom, small change saved Susan.
01:12It's a win by eight quid.
01:14Keeping a low profile almost got Zoe zapped.
01:17I did what I was told and didn't get a chance to shine.
01:20That's your fault.
01:21If I can see something going wrong with the ship sinking,
01:23I'd bloody jump in myself.
01:25But the project manager took the hit.
01:27You set the ground rules out,
01:29and no one took a blind bit of bloody notice of you.
01:32Gavin, you're fired.
01:35Gavin became the third casualty of the boardroom.
01:38In the fight for Lord Sugar's quarter million pound investment,
01:4213 candidates remain.
01:52Hello?
01:53Good morning, this is Lord Sugar's office.
01:55He would like you to meet him at the British Museum.
01:57The cars will be with you in 15 minutes.
02:00Guys!
02:01The car's going to be here in 15 minutes.
02:03Need to meet at the British Museum.
02:05What's at the British Museum?
02:07It's like dinosaurs and stuff.
02:10MUSIC PLAYS
02:22I can't think what the task will be, to be honest.
02:24I've got a feeling Tom will know a lot about the British Museum.
02:27Yeah, British through and through, isn't it?
02:29He looks a bit like he knows about it, doesn't he?
02:31Yeah.
02:32Under one roof,
02:35probably the world's largest collection of human history and culture.
02:42Images of how we looked through the ages.
02:45MUSIC CONTINUES
03:04Good morning.
03:05Good morning, Richard.
03:07Now, behind me is the statue of Aphrodite,
03:11goddess of love and beauty.
03:13Beauty is a massive business,
03:15and your next task is to get a piece of that action.
03:18You're going to set up your own beauty treatment service.
03:22Now, I have laid on a range of companies,
03:25and you are going to choose two of their treatments.
03:29You'll be professionally trained,
03:31and tomorrow you're going to start selling to the public.
03:34Now, here in London, we've already got enough spas and salons,
03:38so I am sending you to the wonderful city of Birmingham,
03:42a less saturated market.
03:44Now, Zoe, last week you told me
03:46that you want to prove to me what you can do.
03:49So I'm going to shift you, and you are going to be team leader.
03:54That makes eight of you over here against five,
03:57which is obviously not fair.
03:59So, Jim, come over here to Logic.
04:02And Felicity, come and join this team.
04:04And I haven't seen much of you, so you're going to be team leader.
04:08Remember the ultimate goal.
04:11One of you is going to end up a 50-50 partner with me.
04:15You saw a big contender go last week,
04:20a person who started his own business from scratch,
04:23a man after my own heart.
04:26But he went because he fouled on the task.
04:29And you will go if you foul on the task also.
04:33Am I making myself clear to you?
04:35Yes, sir.
04:37Off you go, and I'll see you in a few days' time.
04:42In a massive industry worth £14 billion a year,
04:47the low cost and high profits in hands-on treatment
04:51make it attractive as a small business starter.
04:58Yay! Yay!
05:00I'm so happy about this task.
05:02I have my own business in skincare,
05:04and I've been doing skincare demonstrations
05:06and getting people to try my products.
05:08It's what I'm good at, selling beauty stuff.
05:10The reason we can't lose has just gone up sky high.
05:14I'm really pleased about being project manager.
05:16I've got an excellent team to work with.
05:18I definitely wanted an opportunity to shine,
05:20and I think this is it.
05:23I'm so happy that he singled me out
05:25and made me project manager.
05:27To be honest, I'm quite a girly girl.
05:29If there's a new product on the market,
05:31then I've usually bought it.
05:33Sounds like you're the right woman for the job.
05:35Yeah, I am.
05:37I'm not a girly girl at all.
05:39I'm really what you'd class as a polished woman.
05:41I work in building, construction.
05:43I'm not even used to ever wearing skirts.
05:45We've also got the most female boy of the lot.
05:49I know my cosmetics.
05:54Tomorrow, each team must run its own beauty business
05:57based in Birmingham.
05:59Today, first job, decide where to set up shop.
06:03We're pretty much on top of location,
06:05cos I've lived there for two years.
06:07Obviously, it's a city that I'm very familiar with.
06:09The main shopping centre is right in the city centre.
06:13The location is exactly what I had in mind.
06:15Shall we go ahead and look at the ballroom?
06:17I suggest we do.
06:19I'm glad that's one thing off the list,
06:21and thank you to the Birmingham girls.
06:23Well done, Birmingham girls.
06:25Let's get on to the next pitch.
06:29I've been reading through the detail.
06:31There's a few slight concerns
06:33about the location we've gone for.
06:35Our treatment room is in the department store
06:37on the third floor, a little bit far away,
06:39and we have one treatment room.
06:41Yeah. It won't be too bad.
06:43I envisage that it will be fine.
06:45To be honest, guys, I'm really happy with the ballroom,
06:48and I think that, you know, we'll be fine.
06:50Cool. Can I just read a little bit more
06:52just to check if we've got basins and stuff like that?
06:54I've read it. Thank you. Thanks very much.
06:56So if you can just pop that down, Tom.
06:58OK, let's move on.
07:00While Felicity goes for the city centre...
07:02Right, guys.
07:04..Zoe's team looks out of town.
07:06This shopping centre in particular is extremely big.
07:09220 stores.
07:11Three separate treatment rooms which were previously used
07:13for massage, manicures and spray tans.
07:15I'm going to go out-of-town shopping complex.
07:17Is there anyone against that? Right.
07:19Next...
07:20Hello. Thanks for coming. So excited to see your service.
07:23Eight companies ready to share their beauty secrets.
07:27So if you just lie down for me, Tom.
07:30What we're going to demonstrate today is the chocolate facial.
07:33This is pure molten chocolate.
07:36Yes, it's divine. Yes, it smells gorgeous.
07:39But it actually is giving a rare feed to the skin.
07:44To build their businesses...
07:46Morning.
07:47..both teams must choose two money-making treatments.
07:50If there's anybody here that wants to lose the odd inch
07:53from the thighs, the buttocks, the stomach,
07:55our treatment is the solution.
07:57We start at the ankles and go all the way up to the shoulders
08:00so our client does resemble a little Egyptian mummy.
08:05I should be selling skincare products for the last three years,
08:08so this is right up my street.
08:10Good morning. Good morning. Hi there.
08:12A girl can go in, just get her hair blow-dried
08:15and they choose from a menu of styles.
08:18We've brought with us today a clip-in whinge.
08:21It's not super technical to put in.
08:24And all of a sudden, you've got a fringe.
08:26Whatever they pick...
08:28This is called wavy gravy and it's really easy to do.
08:31Just take a section.
08:32They'll have to do the treatments themselves.
08:35Very, very simple. It's what girls want.
08:37Sorry, would I be able to try and do it?
08:39Yeah, sure. OK.
08:41Susan, stay very still. Please don't burn my face.
08:44I'll give you a piece of hair. So, from the base.
08:47And just wrap it round. Just... That's it. Fine.
08:50OK.
08:52We specialise in discreet men's cosmetics.
08:56If we could have a volunteer.
08:58Of the male persuasion.
09:00Come on, Leon. You need it.
09:04Products themselves are packaged in a very masculine way.
09:07This is a Shine Rescue powder.
09:10We've got a lip moisturiser.
09:12We've got an eyebrow tamer.
09:14We've got an eye pencil.
09:16And the guys love it.
09:17You could tell he looks better,
09:19but you couldn't tell he's wearing make-up.
09:21He definitely looks better.
09:23I can imagine a lot of guys would want to do this
09:25and feel slightly embarrassed about doing it.
09:28I felt very uncomfortable during that process.
09:30Did you?
09:31But only because it's unnatural.
09:33Thank you very much. Thank you.
09:35I can't promote this product.
09:37You know, I've got a girlfriend,
09:39and if she started realising that I was wearing make-up,
09:41I can't be a part of this.
09:45The Lava Shells are the world's first self-heating massage tool.
09:50We put a little heated pack inside,
09:52and within a few seconds, that will activate,
09:54and it delivers a seamless massage of heat and touch.
09:58As soon as we touch a person with this shell,
10:00they fall in love with the product.
10:02They love the feel, they love the heat, they love the comfort.
10:08Very nice.
10:09Can I please just ask how much the massage costs?
10:13Generally, you can charge a pound a minute,
10:15and your treatment basically is about a 15-minute treatment,
10:18which would be easy enough to learn a nice, effective routine.
10:22Thank you so much, and thanks for a little massage.
10:24It was really nice.
10:26I think it's wonderful, and I think I could sell one of those.
10:29I could.
10:30The treatment profit is a 96% margin.
10:33I think I'd like everyone to back me
10:35and go for the hot shell massage.
10:38Great product. Great product.
10:43So today, I'm going to talk to you about
10:45one of our most popular treatments,
10:47revitalising Cold Stone Pedicure.
10:49They are cold.
10:52We're doing massage on the bottom of the foot
10:54with a special big stone.
10:56It's great for tired feet, legs.
10:58It's great for swollen ankles.
11:00How are your feet feeling now?
11:01I actually feel proper cool and tingling.
11:03I'll be honest, my feet have cooled down.
11:05I think that it can seal very, very well.
11:07It smells fantastic, it feels great.
11:09I think I'm going to have to go with Susie's knowledge
11:11and go with the pedicure.
11:13Yep, excellent.
11:15Hi there, good afternoon.
11:16Both teams need one more treatment.
11:18Sometimes people think, ooh, wax, chavs,
11:20it's not that sort of spray time.
11:22And there's one company left to pitch.
11:26And that's how easy it is to apply.
11:29Oh, my God.
11:30Oh, wow.
11:31It's a big difference.
11:32Susie, do you want to say about your experience?
11:35Yeah, I've actually, for the last three years,
11:37I actually work within a skincare company
11:38that I created myself,
11:39and I sell skincare products for a living.
11:42So looking at your product,
11:43I think I speak for all of us
11:45when I say that we love it,
11:47and I think, because of my experience in selling,
11:49we'd be so fantastic at selling it on.
11:51Thank you very much.
11:53Thanks a lot, Natalie, that was really good.
11:55The best product.
11:58A full-body treatment will take you 15 minutes.
12:02If you charge £40 for that, you're making £37 profit.
12:13Lovely, OK, well, we're tight on time,
12:15so thank you so much, we really appreciate it.
12:17Brilliant, thank you.
12:19Thanks, folks.
12:21I think that will be our winner.
12:23That is the best profit per minute in terms of the service.
12:27Great, thank you, that's really good that you worked that out.
12:33It's a hit with both teams,
12:36so the spray tan company will choose who gets it.
12:40We would be delighted to take the treatment
12:43that you showed us at Birmingham.
12:45We were wondering whether you would be cool with that.
12:54OK, and have you let them know yet,
12:56or is there anything that we can do to persuade you?
13:01All right, then, thank you very much.
13:04How can they show any more passion than we did?
13:07I mean, Susie's quite an excitable sort of person,
13:09so maybe she'd give a bit more enthusiasm.
13:11I wasn't on form either today, so...
13:13I'm just completely shocked.
13:15I thought we sounded keen, but, you know, they might have been,
13:17like, ooh, you know.
13:19Excellent. Thank you so much.
13:21Thank you. Thank you very much.
13:25So the alternatives in there that we can go for
13:28are the male facial, the clay body wrap, or the hair blow-dry.
13:32I would probably say the clay body wrap.
13:34I think I'd go for the hair.
13:36I'm going for the hair.
13:38For the same reasons as Vince.
13:40Right, OK, cool. I just wanted to make sure that I had everyone's backing.
13:43Done. Paired.
13:464pm.
13:48Training won't be hard at all.
13:50Just go...
13:51You're very happy, aren't you?
13:53You're going to be spraying naked ladies with fake tan.
13:55Well, you know, it's part of the task, isn't it?
13:59I'm finding it difficult holding this and rolling the hair at the same time.
14:03A few hours with the professionals...
14:05You're going to be doing a lot of practising tonight, aren't you?
14:07Yeah. Good.
14:09...but they don't have the skills to turn treatments into money.
14:12Go up.
14:13Oh, wow.
14:14And down.
14:15Ellie, that feels great.
14:17This has got to be a winner.
14:19It's going to come down.
14:20There's probably two sprays over the bike there.
14:23Oh!
14:24OK, don't worry. Sometimes that happens.
14:26You're very welcome.
14:28Last up, Leon.
14:30If two of you can do it, it's not like you're both going to...
14:33I think for the sake of five minutes, just spray him, Leon.
14:35Just do it.
14:36It's just going to be five minutes, just in case.
14:38Leon, why the hell are you here, then, if you're not doing the treatment?
14:40Because I'm selling. I'm selling tomorrow.
14:42It doesn't make you gay.
14:43Let's go.
14:44Right, come on, let's go.
14:45Let's get this done, then.
14:46What, maybe, would you provide a client with?
14:48If you've got boobs, I'd give you a paper bra.
14:52If you want, I can put you in some paper pants.
14:55But I think you're ready.
14:58Training complete.
15:00Good man.
15:01Well done.
15:02That actually wasn't so bad, you know.
15:04I really like this twisty thing,
15:06because you can have two styles with one product.
15:10By tempting clients to buy associated products...
15:13You know, people can wear it like that,
15:16and you can put it right on the top.
15:18..takings from treatments can be boosted.
15:21I think it's a great idea.
15:23Yeah, maybe.
15:24Wholesale cost prices are pretty high, aren't they?
15:27But spending on stock will be deducted from takings.
15:31I wish we could get more, if I'm honest.
15:34More of everything.
15:37Those are popular, aren't they?
15:39No, I'd go for more pastel-y colours.
15:41You know, like, when you paint your house,
15:43you put magnolia in there, you don't get pastel-y colours.
15:46I don't like pastel-y colours.
15:48I don't like pastel-y colours.
15:50Hi, Susie.
15:51I'm being modest with the figures here,
15:53but I think we can sell three tanning products in an hour per person.
15:57That makes a total of 72.
15:59Helen, do you think you can sell that amount?
16:02I just think it's going to be quite a lot.
16:04I think it's incredibly ambitious.
16:06Do you think that's so ambitious?
16:08That's just how much I sell.
16:10Maybe we can bring that down to 65 or even 60.
16:13I don't think it's going to be quite that ambitious.
16:16Maybe we can bring that down to 65 or even 60.
16:19I don't really want to spend more than 500 quid max.
16:23You know what?
16:25Let's get... I think we should get 35 of the dark lotion, then.
16:30Yeah, I'll roll with that, then. I'll concede that.
16:33But I just want to let you know that I'm more than confident
16:35that we will sell out of all these products.
16:37OK.
16:38Right, come on, man, be confident.
16:40Go with what they're saying.
16:42We can sell.
16:43I think we can sell.
16:44I think we're making a mistake, cos I think we can sell it.
16:47I honestly think we can sell a lot.
16:546am.
16:57Destination, Birmingham.
17:00I'm going to salvage this from my surgery.
17:02Curl your hair.
17:04Put it down the boat.
17:07500, 400, 390.
17:10390 plus 350.
17:12So our total best case is just under £2,000.
17:16Brilliant.
17:18It's brilliant.
17:20Sorry, I wasn't really paying much attention.
17:27Jim, have you been to the Bull Ring before?
17:29Oh, it's fantastic, isn't it? It's a really unusual building.
17:33The city centre.
17:35Birmingham's busiest shopping complex.
17:38This is absolutely wicked.
17:40For Felicity's team, prime spot in the main concourse.
17:44We've got little fringes that basically you put on
17:47and it actually looks like you've got a real fringe.
17:49It actually might not work on you because you've kind of already got a fringe.
17:52These winges are £23.
17:54It's like a pet hamster, really, isn't it, a little bit?
17:57I still think it suits me.
18:00Three floors up, their one-bed treatment room.
18:04Are we comfortable to do hair and a massage in here at the same time?
18:07I think so.
18:09I think so.
18:13Out of town, the West Midlands' biggest shopping complex.
18:17We've got some spray tans today and also some pedicures.
18:21Location for Zoe's three-room beauty spa.
18:24OK, that's great. Thank you very much, Paul, and we'll see you at one o'clock.
18:28Just round the corner, the team's retail unit.
18:32Right, guys, there's 30 bottles of tant plus one tester.
18:35We can't have product left over at the end of the day.
18:37Absolutely not.
18:38They're the numbers you've given me. You did want to go double, yeah?
18:41So that should be easily achievable.
18:43Fair enough. Understood. OK? Yeah. Yes.
18:45Cool. Right, off we go. Let's go.
18:49What, you've got aloe vera, vitamins E?
18:51I'm there, I'm there. Yeah, aloe vera, vitamins E.
18:53Haribo oil as well.
18:55Oh, loads of lovely oils.
18:58You all right, guys? Are you interested in any spa treatments today?
19:01So we can do two things for you today.
19:03We can either get you naked and spray you.
19:06Obviously... I'm not going to be doing it.
19:08The girl will be doing it for you.
19:10They'll remove all of that dry skin,
19:12and if you smile at them really nicely, they may even paint your toenails.
19:15Your feet will come out, re-vertalise, it'll be a brand-new you.
19:18Honestly, you'll feel like you're walking on air.
19:20This is our little salon.
19:22With her sales team pulling in clients...
19:24Hello, you're interested in the pedicure, are you?
19:27It sounds fabulous, doesn't it?
19:29So we're going to cool your feet down.
19:31..project manager Zoe gets hands-on.
19:34Your feet are going to be amazing after this.
19:37It's like a face mask for your feet.
19:40And then we've got a cold stone massage.
19:43Oh!
19:45Oh, can I come back tomorrow?
19:48She's just going to be ten minutes. She's running a little bit over.
19:51Is that all right? I'll make sure you get your full time
19:53and have a little bit extra on the end.
19:55It's just she never likes to leave them.
19:57She always gets really involved and has really fantastic treatments.
20:01Back in the city centre...
20:03It's quite a relaxed look. I like it.
20:05..no takers for the other team's hairstyling or hot-shell massage.
20:12What do you think to my new do, Tom? Oh, yeah.
20:14Wave a gravy. Hey!
20:16I think that's pretty. I like it.
20:18I think it'll sell it. That side looks great.
20:20But on the concourse...
20:22Hi, guys, want to look at some Lady Gaga hair clips we've got here?
20:26Just because it's blonde doesn't necessarily mean
20:28that it doesn't look good, if that makes sense.
20:31The world's only massaging tool
20:33that's always heated when you're massaging.
20:35I guarantee you'll absolutely love it.
20:37I know, it does look a little bit weird,
20:39but when it's on, it looks amazing.
20:41The hair is such good quality.
20:43I'm so happy with our location.
20:45We're right in the hub. We've got loads of footfall.
20:48We've got really fashionable shops around us, so it's great.
20:51It's very, very hot. It's been designed that you can use the edges of it.
20:54It's 35 quid. Yeah, I'll give it a try.
20:56You'll have one? Good man. Cool.
20:58Thank you very much. OK, there we go. It's crazy.
21:01There are two sides to the selling.
21:03Selling the retail products and selling the treatments.
21:06Which makes the most money? The treatments by a mile.
21:10Because the margin upstairs is as high as 90%.
21:14It's fantastic. Are they pushing the treatments down here?
21:18I haven't mentioned it yet. They're just selling the products.
21:21Hi, Ellie, how are you? I'm all right.
21:23We're a bit fed up, though, to be honest, at the moment,
21:26because we haven't done any massages so far.
21:28One minute, you haven't done any hair and you haven't done any massages yet?
21:32No, nothing. Have you sent anybody up for treatments?
21:35Yeah, we've been sending quite a few people, telling them about it,
21:38telling them to go on to the third floor.
21:40Just one would do, Felicity, to be honest. One will do.
21:43Ellie, what I'm going to do is... Ellie, listen, please.
21:46I'm going to pull Tom off of your section and bring him on to our section, OK?
21:51To help push for you guys, all right? Excellent. Excellent.
21:54On a more positive note, the products are selling really well, OK?
21:58OK, bye.
21:59You know what the crap is up here, how quiet it is,
22:01so you can relay that to the rest of the team.
22:03And I'll try and send people out. Brilliant.
22:05Try and sell it to them. Yeah. Good luck.
22:07See you. Bye-bye.
22:09In the out-of-town shopping centre...
22:11Oh, that's fantastic. Would you like a receipt?
22:14OK, I'll just take you through now for your spray tan.
22:17..first client for executive assistant, Helen.
22:20What I want you to do to start with is arms up.
22:23Strong man, OK? Yeah.
22:25I'm just going to do your arms first.
22:30Sorry, let me just have a little...
22:33Oh, my thing's not coming on.
22:35Sorry, one second.
22:39I've got to switch the machine on at first.
22:41What a woolly.
22:43I was like, why is it not working?
22:45Because I haven't switched it on.
22:51OK, I'm going to do that in front.
22:56I bet that feels a bit weird, doesn't it? It does.
22:59If we can stimulate circulation from the foot, though,
23:02it stimulates the entire body.
23:04With both treatments up and running...
23:06There we go.
23:08If you'd like to go through...
23:10..Zoe's sales team can push tanning lotion...
23:13I'm going to do the other side.
23:16Zoe's sales team can push tanning lotion...
23:19I'm going to plug it out for 20 quid, are you OK with that?
23:22..and nail polish.
23:23I can't talk you through what they are,
23:25I just know they're pretty, OK?
23:27You're pretty, so you need to pick yourself a nice complimenting colour.
23:31I'll give it to you for a tenner.
23:33£10.
23:34Oh, you're breaking my heart, Lucy.
23:36Hello, madam, how are you doing today?
23:38Can I tempt you to try some lovely tanning lotion?
23:40It looks absolutely gorgeous.
23:43Is it a little bit too expensive for you, or is that the problem?
23:46I'm not selling anywhere near as much as I thought I'd be selling.
23:49You thought six an hour, didn't you?
23:51Yeah, I thought... I like pushing three an hour.
23:53I like pushing it as well.
23:54Susan put herself forward as the beauty guru,
23:56somebody they should listen to, somebody they should trust,
23:59somebody who knows this industry inside out.
24:02Would you like a quick demo of a natural skincare lotion?
24:05Well, if you set yourself up as something you're not,
24:08you're in for a great big fall.
24:10OK, so just have a quick look at your wrist,
24:12and I'll show you my difference with my wrist as well.
24:14And we don't look like Oompa Loompas.
24:16We're not orange at all. So can I tempt you?
24:20Oh, come on, treat yourself.
24:23No-one has any money around here. Everyone's being so poor.
24:31You can pin it into the top, so long, straight hair.
24:34OK, and if you feel it, it feels very, very natural.
24:37I can take cards or I can take cash.
24:39They're usually 55 in London.
24:41For you, because you're so nice, Crystal, we'll do one for 30.
24:45Ah, Felicity!
24:46Called down by the project manager.
24:49It'll be Tom's job to get customers up to the treatment room.
24:53Oh, this looks great. Yeah?
24:55You've done a good job. You've got a huge foot full.
24:58I'm going to have you down here demonstrating. Yes.
25:00And then you'll say to them,
25:01OK, if you'd like to have a full massage, you go upstairs.
25:04So that's what you're going to be doing.
25:06Good to be down here. Very good to be down here.
25:09Hey there, ladies. What do you think of this?
25:12So they're nice sort of fake hair pieces that go in there.
25:16To go on the front, so you've got the kind of look like,
25:19I can't remember her name, one of the other pop stars.
25:25Tom, who I've now called Mr Notebook-Calculator,
25:29yesterday, had all the figures, wrote them down.
25:32He knew absolutely everything.
25:34Where's the real profit made selling the treatments?
25:37What's he doing? He's selling bows.
25:40That looks very cool. Why? Cos it's easier.
25:48What's going on?
25:49We've been upstairs now for ages.
25:51You've done no treatments?
25:53We have one in the... We have two treatments in the diary.
25:56In the diary? You've done no treatments?
25:58We've delivered no treatments.
26:00Do you want us to perhaps, I don't know, grab people here,
26:03escort them upstairs or, you know, what should we do?
26:06Do you think we'd be able to just have one of you up there?
26:09I can't do hair on upstairs. No, I know.
26:11But what we could do is just have one of you up there
26:13and so we know that the massaging is up there.
26:15I wouldn't gas about it. I'd get on with it.
26:17I'm going to make a decision.
26:18Ellie, I would like you to stay upstairs.
26:20Melody, you stay down here.
26:22And what we'll do is escort people upstairs.
26:24All right. Cool. Let's go. Good luck, guys.
26:27This place is completely filled and so I don't really know
26:30why no treatments have been sold upstairs.
26:32I was slightly worried about Ellie
26:34because she's not a natural salesperson, in my opinion.
26:37So I'm trying to keep it inside, though,
26:39because I don't want to kind of worry my team too much.
26:42But it's a bit of a pickle.
26:48Out of town.
26:50That looks fab.
26:52I feel as if I've been on holiday.
26:54You look like you've been on holiday.
26:56Did you like that scent? Yeah, it's quite sweet.
26:58It is, isn't it? And that's the smell that will go with you
27:00over your whole body for the next four or five hours
27:02as it develops into a lovely olive glow.
27:04Despite the fact that Leon hates the thought of selling beauty products,
27:08he's really not comfortable doing it.
27:10He's really come out of his shell.
27:12OK, do that for me.
27:14OK, come and try a little bit of false tan just on your wrist.
27:17From an awkward start, he's got into his patter,
27:20he's got this weird finger trick thing
27:22that seems to be working with the customers
27:24and he's doing really well.
27:26Thank you very much. Thank you very much.
27:28You'll smell lovely all week long. Thanks, bye.
27:30Can I tend to you in a fake tan?
27:32Half price over there?
27:363pm.
27:38Taking stock, team leader Zoe.
27:40How many have you sold for the nail varnish?
27:42I've sold about five.
27:44I think that Susie's probably struggling a little bit.
27:46She's only sold about three of the tan lotions.
27:50Susie.
27:51Last night, you gave me a very strong phone call
27:54and you wanted to push the 60 products.
27:56It's really, really unfair because of that location.
27:58You came up with these optimistic numbers,
28:00you're in skincare anyway,
28:02so we trusted you, basically.
28:04This is so unfair, Zoe.
28:06No, it's not unfair, Susie.
28:08You've made your bed and you've got to lie in it, I'm afraid.
28:10Try and recall it back and try and get the sales.
28:12I gave you my advice and you took it.
28:14You've given Zoe advice and the advice is now wrong.
28:17You've obviously got to take accountability for it.
28:19Yeah, you've got to stand by that advice.
28:21I don't understand why you come here and just have a go at me.
28:24This is not even good for team morale.
28:26Yeah, Zoe, I am in skincare.
28:28I do sell skincare for a living.
28:30I know exactly what I'm doing, I know you told me before to sell,
28:33and that's exactly what I'm doing.
28:35Right, good luck, OK?
28:414pm.
28:43How do you fancy a free massage?
28:45On Felicity's team,
28:47to lure customers upstairs to the treatment room, a new strategy.
28:51What we've agreed is three minutes free for each of the ladies
28:54and then past that, obviously, it's £1 a minute,
28:56so I'm going to leave them in your capable hands.
29:00Right, so this is when I'm going to use the shell.
29:02Ooh, it's warm, isn't it?
29:05Is that OK? Yeah, that's fine, that temperature is, yeah.
29:08Oh, that's really nice.
29:10It's good, isn't it?
29:12Oh!
29:13I've had a massage from a woman before, it feels different.
29:16Oh, really? Yeah.
29:17You've had it from a bloke, haven't you? Yeah.
29:19It normally leads to something else, doesn't it?
29:21It will do this time.
29:24If you want an extra ten minutes, it's, like, ten quid.
29:26If you want an extra five minutes, that's eight minutes.
29:29Yeah, that's fine, that's fine.
29:30And we could do a good deal if you wanted to do both of you as well, OK?
29:34Thanks very much. Thank you very much.
29:36All right, then.
29:37And pop downstairs and go and get that pack.
29:39Thank you very much. All right, then, cheers.
29:41Right, lads, it won't be a second.
29:43You're both coming for a massage, are you, yeah?
29:45And how long are you having each?
29:47We're going to see the three minutes.
29:49We're going to see the three minutes,
29:51and then leave it somewhere.
29:57So, if you want to lie face down, just take your top off.
30:00Hey, guys. Hey, Jim.
30:02Four hands are better than two.
30:04I'll do one of the guys as well.
30:07All right, you two.
30:15Feel it here?
30:18Yeah.
30:21You need to be made of leather not to feel that.
30:27Feels good, man.
30:28All right, see you later. Bye!
30:32You've been away anyway this year?
30:34Yeah, I went into Spain in July.
30:36It's absolutely amazing. No orange at all.
30:39The final push.
30:41You can just gently rub that into your face with the mitt.
30:44Do it all over, so including your forehead.
30:47Come on, do me a favour, eight pounds.
30:49All right, come on, right now. Go on.
30:53You look really round now. Are you happy with it?
30:55Yeah, I'm really happy.
30:57Oh, you've got nice hair.
30:59Why don't you go and have a free massage?
31:01Right, someone must want a free massage in this place.
31:03If you just come in here, take a seat just here.
31:06So we're just going out to the top there?
31:08I'm doing Meera's hair here,
31:10so if you don't mind, we can do simultaneously.
31:13This is sort of stretching better late than never.
31:16It's absolute extreme.
31:17You're doing a good job of it. Thank you.
31:19The penny dropped in mid-afternoon,
31:21and now the treatment area is not big enough all of a sudden.
31:25Can you feel the heat there?
31:27I can, yes.
31:29Will it be enough?
31:31It's just possible, but my word, it'll be a close-run thing.
31:35That's just where I suffer when I'm badly.
31:37Really?
31:38Yeah, well, I nearly broke my neck
31:40when I was learning to water ski.
31:42When did you learn to water ski?
31:45I hope you enjoy your nail polish.
31:507pm.
31:54Trading is over.
31:55We've got around about 80 quid in leftover stocks,
31:58so that's going to be to track up our profits.
32:01Tonight, back to London.
32:05Tomorrow, the boardroom.
32:14MUSIC PLAYS
32:45MUSIC CONTINUES
32:53You can go through to the boardroom now.
33:06Good afternoon.
33:07Good afternoon, Mr Sugar.
33:10MUSIC FADES
33:13Well, you've done your beauty stuff,
33:16and now you've got to deal with the beast side of things, me.
33:20Yeah? This is my cup of tea, this is.
33:23I go on record saying, if you haven't already looked me up on this,
33:26is that if I wasn't in the electronics industry,
33:28I'd be in the beauty business.
33:30Massive, massive margins.
33:32So, Zoe, you were the team leader, so I made you the team leader.
33:36Cos last week you said you were going to demonstrate to me what you can do.
33:40How was Zoe's team leader?
33:42She was good.
33:44I could have done with...
33:45I sort of like the whole enthusiasm and morale
33:48that PMs maybe give and boost to the team.
33:51I didn't recognise any of that.
33:53But it didn't matter, I mean, I was capable of selling by myself.
33:56How did you take to it?
33:58I mean, it's selling, so I took to that side of things quite well, I think.
34:04But, obviously, it was quite unnatural.
34:06I didn't really know what I was talking about initially.
34:09You had an awkward start, I think we can say.
34:11I think I did, yeah. I had an awkward start.
34:13And?
34:14And then I think it came good, you know.
34:16Do you any good?
34:17I've not seen the sales figures.
34:19From what I've heard, he's done excellently.
34:21Hmm.
34:23Apart from that, Zoe, it's kind of fallen in your lap
34:27that you've got Susan there who's in the beauty business.
34:31It's kind of like job done, right?
34:33Initially, I thought all my birthdays had come at once.
34:35Right.
34:36However, on reflection, I'm regretting a lot of the decisions
34:39that were made on advice given by Susan.
34:42That's right.
34:43She didn't seem to be aware of her own business with quantitators.
34:47We initially were advised by Susan to place an order for 60 products.
34:52I thought that was too high.
34:53The reason why I said 60 was because there were four salespeople,
34:58I calculated two products to be sold per hour.
35:00Your exact words were, I can sell 60 on my own.
35:04Oh, I did not say I could sell 60 on my own.
35:06Did you buy what she's recommended?
35:08No, I went under.
35:09I said, I really don't want you to spend more than £500.
35:12Susan initially came back with a quote of about £600 or £700.
35:16I said, no way, it's not happening.
35:18And then we compromised on £520.
35:21But at this minute, I regret this decision.
35:23Well, did you have staff over then?
35:25Yes.
35:28OK, logic.
35:30How about Felicity as a team leader, then?
35:32She was good, logically. I thought she was good, yeah.
35:34She's a good person manager. She was good with the team.
35:37Right, well, let's get on to what you chose.
35:39Initially, we wanted the spray tan and the shell massage.
35:43OK, and you lost the spray tan, yeah?
35:46Unfortunately, we lost the spray tan.
35:48Looks like Vincent had one before you lost it, is that right?
35:52Anyway, you lost it.
35:54Yeah, they felt that there was a lack of enthusiasm from our team.
35:58Let me help you.
35:59In order for them to know that we wanted to sell their product,
36:02we needed to get up, we needed to touch what they had...
36:04Following the Susan approach, is that what you're saying?
36:06Well, I'm sure they did, and they did a very good job of it.
36:08We are not girly girls in comparison to the girls over there, no offence,
36:11but I knew that they'd be really excited
36:13and Susie's a really, like, excitable character.
36:15Well, get excited, it was the key critical product that we wanted.
36:19Well, look, look, look, OK, OK,
36:21I don't want to get into details here at the moment,
36:23because it may be academic, really.
36:31Karen, just run me through the numbers on venture, yeah?
36:34They spent £734 and they made in sales £937,
36:41so they brought you in a profit of £203.01.
36:45£203.
36:49Well, it's a profit.
36:51It's...
36:53It's a profit.
36:56Nick, give me the numbers on Team Logic.
36:59Yeah, Logic spent £924, slightly more than venture.
37:05Sales were less, £677,
37:08bringing in a pig-ugly loss of £246.28.
37:16A loss.
37:19No contest there, then.
37:26Erm, yeah, OK, Zoe, your team won.
37:30I think, Susan, you should know better than anyone else,
37:34a profit margin of £203 on £734 in cosmetics is not that great.
37:43Absolutely not.
37:45You were lucky not to spend all that money,
37:47because had you, you'd also be sitting there with a loss.
37:50Anyway, a win's a win.
37:52Your treat's going to be quite interesting here.
37:54You need to put your dancing shoes on,
37:56because I've lined up a couple of the stars of Strictly Come Dancing.
38:01Katya and Robin are going to train you to see if you can become dancers, yeah?
38:06So have a good time, and I'll see you on the next task.
38:10Off you go.
38:32Well, Jim, welcome to Team Titanic.
38:36Yeah.
38:37You know, Vincent and Tom, we really have to stop meeting like this.
38:42That's all I keep seeing, is you two in the losing team.
38:45Tell me about it. It's a shambles.
38:47OK, well, you go off and talk about your shambles, right,
38:50and be back here shortly, because one of you is going to be fired, OK?
38:55Off you go.
39:05And ten!
39:12Two, three, start again. Step, step.
39:15What a turn! Yes! There you go.
39:19I was incredibly shocked about what the girls said about me in the boardroom.
39:23Start again. Step, step. Cha-cha-cha. Step, step.
39:26But we understand this is for business, and we're all going to go for it.
39:29There's no friends in this place.
39:31Well done, guys.
39:43Well, I'm personally getting pretty fed up of this place.
39:49I need to be project manager so that I'm not in this situation again.
39:53I've delivered every time, and I don't feel that, you know,
39:57it's really anything to do with me that I keep being here.
40:01The spread-term was the problem, and I said the four girls on our team
40:04are not girly girls, and that's what that girl would have liked.
40:08I remember asking, have we read all the details?
40:11Because, actually, it's not just about the location,
40:14it's about how close the treatment is, how many treatment rooms we have.
40:17And you said, yes, yes, I've got it covered.
40:19Where did that input of, got it covered, come from?
40:22Was that yourself or was that the local experts?
40:25Did we definitely read the...
40:27You're not an expert on Birmingham. You're not an expert on any city.
40:30I was told not to read through that part of the dossier.
40:33But I know that you're an expert.
40:35I believe that we are all equally responsible for the failure of this task.
40:39Everyone said in the boardroom that I did a good job,
40:42and they were happy with me as a project manager.
41:06PHONE RINGS
41:09Would you send them in, please?
41:12You can go through to the boardroom now.
41:28Vincent, just before you left, you said this was a shambles.
41:32Do you want to elaborate on that?
41:35Well, you know, we overspent and we made a loss.
41:39That's the shambles of it. You know, I'm not here...
41:42OK, I've got that. Thank you for that.
41:45I thought you really was being more specific.
41:47Well, it's generic.
41:49Specifically, we were very keen on getting the spray tan to win this task.
41:57You think that's a big loss? Well, it was a big loss.
42:00I think it's a huge loss.
42:03That's where they took most of their money the other time.
42:06Apart from that, you seem to have lost the plot on this task.
42:10This was not about selling peripherals, this was all about treatments.
42:15And you didn't do any treatments, or hardly any treatments at all.
42:18We didn't know until halfway through the day
42:20that treatments were being neglected.
42:22I mean, from what I've got down here,
42:24you started off at 11 o'clock in the morning,
42:26and from what I've heard from Nick,
42:28the first treatment wasn't actually implemented until 3.30 in the afternoon.
42:32And that's... What the hell was going on for four hours?
42:35Exactly, so... They went out for a sleep.
42:38Isn't the first principles of any business you've got
42:41is to do a kind of a wake-up call, you know,
42:44how much am I doing today? Have I sold anything today?
42:48I've been here since 11 o'clock. Are we doing anything?
42:50Yeah. Do you wait till the end of the day to find out, or what?
42:53Where was your brain? After one hour, I was asked to come down.
42:56Tom went down there, so we were thinking,
42:58OK, great, well, now something will start shifting, because...
43:00And I heard from Nick that when you came down,
43:03you spent two minutes talking about treatments
43:05and you started selling product.
43:07Yeah. True.
43:09OK, I... True.
43:12Right, so you've come down after an hour.
43:15Ellie and Melody, two hours.
43:17You're sitting up there, you're now there for three hours.
43:20When did it dawn upon you? We told them how it was.
43:22Because you're hiding up there, you're thinking,
43:24whatever goes wrong, can't blame us. Absolutely not.
43:27We were sent up there, so nothing to do with us.
43:30Whatever goes wrong, we'll just sit up there waiting
43:32and place the blame on everyone else.
43:34Lord Sugar, the phone call was made after one hour.
43:37Felicity chose Tom to come downstairs because...
43:40To wait for another two hours before something started shifting.
43:43That's when I thought to myself, enough is enough.
43:45I would have thought after another quarter of an hour.
43:48Well, I wonder how long, if we'd gone through all the day,
43:50had I not done that.
43:52I'm going to start with somebody.
43:54If you go sitting in the office for three hours and do nothing,
43:57or three weeks or three months, I ain't going to be a very happy bunny.
44:00Could I please just say something?
44:02I think we're fundamentally missing a big point here.
44:04It was too late.
44:06The massive problem was the fact that we chose a location
44:08with brilliant footfall, but it was nowhere near our treatment area.
44:12So selling the treatments was difficult
44:14because they weren't being done anywhere near.
44:16We were losing people in between.
44:18This is a bunch of business paper I'm looking at here.
44:20This is a bunch of potential partners of mine.
44:23Unbelievable. Unbelievable.
44:26You know, every single one of you should have said,
44:29what is going on? What is going on here?
44:33In my view, there was no sales process implemented.
44:38So nobody identified when we sold a treatment on the floor
44:42how it was going to process through to the treatment room.
44:44There was no strategy in place to actually carry out sales.
44:47Natasha, I think I actually disagree with you.
44:49The strategy was that we would sell them, for example, a hairpiece
44:52and then tell them that we could blow-dry their hair
44:54and put it in for them, which you did yourself.
44:56There was, but it was lastminute.com,
44:58i.e. there was no strategy implemented.
45:00We've got seven of you here.
45:02You could have at least, once you found that fault,
45:05allocated one person to grab the person by the arm
45:09and walk them nicely to the treatment room.
45:11Why didn't you do that?
45:12I thought that was going to happen when Tom went down, to be honest.
45:15When I found out that there was no treatment,
45:17I actually went, like, feeling like I was the cavalry.
45:20That's not blowing my trumpet.
45:21My point is that I couldn't...
45:23I'm not understanding what you claim to have done, Jim.
45:25I got two girls who were standing, buying perfume.
45:27I said, girls, massages, let's go in here and massage.
45:29You persuaded them both to have a, or each of them,
45:32to have a ten-minute massage for £7.
45:34That was £14 that you hauled in so bravely on that particular exercise.
45:37Yes, and you know why it was only £7?
45:39Because you didn't sell it at all.
45:42OK, let's step back a moment here.
45:45You repeatedly stated here this task was all about providing treatments, yeah?
45:50You spent £800 on the other stuff, which has got low, low margin, OK?
45:55Now, how did that come about?
45:57Who decided to spend nearly £800 on the other stuff?
46:01We definitely ended up overspending on our products because as a team...
46:05Well, whose fault was that?
46:06I think as a team, all of us, and I think everyone...
46:08What is all this, as a team?
46:09On the Shell side, us four as a team decided
46:12that's how much we wanted to spend on the Shell.
46:14As a team, one of you is leaving today.
46:17You're the team leader.
46:18You are going to tell me which one of these people that you feel
46:22is responsible for the failure of this task.
46:26Two people? Yeah.
46:28The two people that I feel responsible for the failure of this task is Ellie...
46:32Who did all the massages, you know.
46:34Anyone could have done the massaging.
46:37OK, I'm going to take in...
46:39Oh, this is so hard.
46:41Just stick to me cos I feel like I'm going for it.
46:43I am going to stick to you. I'm worried about my second one.
46:45I'll be going for it big time.
46:47I'm worried for my second one.
46:49As far as business goes, I do believe that you were not a team player
46:53in this task or, to be honest, any other task that I've worked with you in.
46:57The second person is where I'm really struggling and I...
47:06OK, come on.
47:07Right, I'm going to be decisive.
47:09The two people I'm going to be taking in is I'm going to be taking Ellie
47:12and, due to not selling enough, my next person will be Natasha.
47:18Right, OK.
47:20I say more than Jim.
47:24The job role that I gave you was to drive the sales.
47:28And also, just one point I'd like to make is that...
47:31Make all your points when you come back in this boardroom, OK?
47:35The rest of you leave the boardroom now, go back to the house, right?
47:39I'll see you on the next task.
47:41You other three, I'll bring you back in later on, OK?
47:55Did you get her, this Felicity?
47:57Her problem is she will not take a decision on her own.
48:01She wants everybody in to vote on it.
48:05I still wonder what Ellie was doing sitting up in that room for three hours.
48:11And Natasha, she's a bloody good talker.
48:13Let me tell you, keep a very close eye on Natasha
48:17because she comes in here, she talks the talk.
48:19All of the things she says that she saw, she noticed,
48:22she would have done differently, it's all talk.
48:27Could you send the three of them in, please?
48:29Yes, Lord Sugar.
48:30Lord Sugar, we'll see you now.
48:36HE WHISPERS
48:44Right, well, I'll start off with you, Ellie.
48:48Do you have any idea what you're doing here?
48:50Yeah, I want to be your business partner and I think...
48:53No, no, no. I got that.
48:55What I'm doing in the boardroom, you mean that.
48:57You want to be my business partner, is that right?
48:59I mean, in here, you say, I believe you've got two businesses that you run.
49:03Yeah. OK.
49:04One of your claims is that you manage up to 30 men out on site
49:07and all that type of thing. Yeah.
49:09My criticism of you is that what business person
49:12hangs around for three hours wondering what's going on?
49:14Well, we didn't do that. We rang as soon as we could.
49:16We sent somebody down as soon as we could
49:18and he should have been the person, I don't know why he's not sat here now,
49:21who should have been driving business up to us.
49:24He knew what it was like.
49:25He was supposed to be selling the service,
49:27the 100% mark-up service that we were all supposed to be selling.
49:30Nobody bothered doing that.
49:32They sold hair products that were too expensive.
49:34OK. Felicity, in your pontification about who to bring in here...
49:38Yeah. ..you were adamant about bringing her.
49:40Yeah.
49:41So can you tell me why you were so adamant about this?
49:43Yes. During the pitches, Ellie sat there.
49:46She showed absolutely no passion towards any of the products,
49:49including the fake tan.
49:50I did, but you wouldn't let me get a word in.
49:52Edgwares, you wanted to lead every pitch, did you not, Natasha?
49:55I do feel there were a few people essentially sidelined in this task.
50:00I think you were one of those people...
50:02Stuck in a tree, really.
50:03..and I think I was also one of those individuals.
50:05Can you give an example of that?
50:06Because I suggested to you whilst we were in the salon
50:08that we were buying too much product.
50:10Why did we spend £500 on hair products that were too expensive
50:14that we knew wouldn't sell and had a really small mark-up?
50:16Because... Because...
50:17Yeah, what was the reason for the expenditure on the stuff?
50:20What I tried to do was I tried to work out that we had four salespeople
50:24and with the hours that we had,
50:26it would work out to sell, per person, three items an hour,
50:30which I thought was achievable.
50:31Lord Sugar, would you want to go into business with someone
50:33who doesn't understand how to work out profit and loss and margins
50:36because you can't do figures?
50:37I can do figures.
50:38If I couldn't do figures, then I wouldn't be...
50:40I've got two small businesses myself.
50:42But you didn't understand the massive mark-up of the treatment.
50:44Of course I understood it.
50:45Why didn't you sell it then?
50:46I did sell it.
50:47If you understand that your task was actually to sell the treatments,
50:50why did you rubber-stamp somebody putting a promotion together
50:55for free treatments?
50:57The free treatments were almost a lost leader to sell products.
51:00Did you know anything about this freebie stuff?
51:02Nothing until the first person was chaperoned up and we said,
51:05these two girls have got a free three-minute massage,
51:08but they're going to pay an extra few pounds if they want to afterwards.
51:11But there were students with no money
51:13and they were just there for the freebie.
51:15They weren't just students.
51:16They were just there for the freebie.
51:17Because I know...
51:18They were all students.
51:19I sent a lot of people out.
51:20Well, they didn't come because you didn't chaperone them properly.
51:22I did chaperone them.
51:23Why didn't you start chaperoning from the time I spoke to you,
51:25which was about half-past 12?
51:27Because...
51:28Why didn't you focus on product?
51:30Natasha, you was down there on the shop floor.
51:32Correct.
51:33Why didn't you protest?
51:34I did protest.
51:35That's not true, Natasha.
51:36What would be the first thing you would do if you had a business?
51:38On Monday morning, and it was a retail business like this,
51:42and you're starting at 9 o'clock,
51:44would you not check at 10 o'clock if you'd taken any money?
51:47Absolutely.
51:48Well, why didn't you ask?
51:49I did ask on a number of occasions.
51:51I said, hello, yeah, this is all very slow,
51:54and we are not making the sales, where's the strategy?
51:57Whether you choose to listen to that or not is your decision.
52:00I always choose to listen to it.
52:01It's not a population contest, it's a business.
52:03Everyone in the team has said that I have been a good project manager
52:05and that I've managed the people well and that we've made mistakes.
52:07What's your good project manager?
52:08I said that to be nice.
52:09You did, to be honest with you, but actually you weren't, really.
52:11I know it shouldn't be nice in business, but no.
52:13You're only saying that because I brought you back in.
52:15What's your good project manager then?
52:16She had enthusiasm, she had motivation, but there was a lack of strategy.
52:19How have you survived this thing?
52:20In future, if I ask if someone's a good project manager,
52:23I'm not asking whether they wear nice clothes or their hair's done nicely.
52:26This is not a game, you know, just to sit there before the results come out
52:30and then afterwards change your mind.
52:32So who's responsible for the failure of this task?
52:34Felicity.
52:35Felicity.
52:36She's the project manager.
52:37She made the decision, the key decision.
52:39Felicity, who's responsible for the failure of this task?
52:41As I've said throughout, I believe that Ellie is.
52:43I was in the treatment area, carrying out massages, sweating all day.
52:47I'm telling you, you had someone there.
52:49I'm assuming the plot here, so I'll give you one more chance to tell me.
52:52Why are you so adamant about her being the reason for the failure of this task?
52:57OK. She gave no help throughout the pitches.
53:00She did not let me know that the people that we were sending out there did not arrive.
53:04I rang you after an hour.
53:05She failed to upsell on the massages that we sent to her.
53:09The free ones.
53:11Do you let me ever finish, Ellie?
53:12The free ones, yeah, go on.
53:13She failed to do that, and she spent more time moaning
53:16than she did do anything else while working.
53:18Did I moan? Did I moan?
53:20You've moaned in every single task I've ever worked with you on.
53:23I've heard enough here. I've heard enough.
53:28Felicity, all you've told me since you've been in this boardroom today
53:32is that the team agreed this, the team agreed that, and the team agreed...
53:36Well, look, the person that I'm looking for to partner with me,
53:39there ain't no team.
53:41That person is on their own, yeah?
53:43Ellie, I can't get over the fact
53:46that you're sitting up in that room for three hours, right?
53:49Because anybody with passion and desire to want to succeed in this process,
53:54if it was me, I'd be running down on that floor there
53:57and I'd be shaking my colleagues round the neck saying to them,
54:00what is going on?
54:01And for that, Ellie, you know, I think it's a very serious issue.
54:07Now, Natasha, I don't really believe that you caught on to the fact
54:12that this thing was all about selling a treatment.
54:15I think you've just gone along with what you've heard me say
54:18in this boardroom, to be perfectly frank with you.
54:20I'm not looking for a receiver telling me what went wrong.
54:23I'm looking for someone that actually does something, OK?
54:27This was a disastrous task
54:30and a lot of decisions weren't really made here.
54:37For that reason, Felicity, you're fired.
54:43Thank you for this opportunity.
55:04Now, Ellie, I'm giving you the benefit of the doubt here.
55:08I don't know what you were doing up there for three hours, sitting around,
55:11but I'm not going to labour the point any more.
55:13You've got to come forward in future, OK?
55:16All right, off you go, back to the house.
55:18Thank you. Thank you, Lord Sugar.
55:27There's absolutely no way I could have started a business with her.
55:31Very pleasant girl, no leadership qualities.
55:34Though you saw how indecisive she was.
55:36If you went into business with someone like that,
55:38you'd have to make all the decisions for her.
55:41As soon as I brought those two back in,
55:44they stabbed me in the back and just said that I was a bad project manager,
55:49which is completely going against what they'd just said minutes before.
55:56I thought she was going to bring in Tom. Yeah.
55:59And I think she did.
56:01I thought she was going to bring in Tom.
56:03And I think she did.
56:05I thought she was going to bring in Tom.
56:07I thought she was going to bring in Tom. Yeah.
56:09And I think that would have been a very different dynamic.
56:11She would have been in a lot of trouble if she had brought me back in,
56:14but I'm very surprised that she didn't.
56:16I hope Ellie's back.
56:18That's the only one Felicity was sure about, was Ellie.
56:21Hello. Hello.
56:23Oh!
56:25Ellie. Welcome back. Well done.
56:28She went to town on me, big style.
56:30This is someone the class is quite a friend.
56:32She's going to feel real bad now.
56:34We didn't say bye to her, by the way.
56:36Oh, you didn't say goodbye to her? No, no.
56:38Tell you now, right, you're not going to see anybody for real
56:40until you get in that boardroom and they show you True Colours, yeah?
56:43So, it's only a popularity contest.
56:45This is about business.
56:49In the fight to become Lord Sugar's business partner,
56:5312 candidates...