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00:00Previously, on The Apprentice.
00:15I've laid on two bakeries for you.
00:18You're going to be churning out some big orders to tight deadlines.
00:22The job makes some serious dough.
00:25I'd really like to do this one.
00:27I also really want to do it.
00:29Melissa pipped Jamie to be project manager.
00:32Welcome in our decision.
00:34Well done, Jamie.
00:37But half-baked pricing put her on the spot.
00:40Tell me how much a bread roll is.
00:42£1.82 per unit.
00:45That was diabolical.
00:47Brilliant.
00:48Dr Shibby's team bagged a big order.
00:50We've managed to secure a deal for 1,000 bread rolls.
00:54But failed to deliver.
00:56I'm embarrassed to say, I've only got 16.
00:5916 bread rolls?
01:0016 bread rolls.
01:01Le Pan Artisan.
01:03Once their stalls went up.
01:05You've just walked into the muffin zone.
01:07The teams were on a roll.
01:09You are going to take one and you are going to take one.
01:12Going, going, nearly gone.
01:14In the boardroom, Melissa owned up.
01:17For the first time I can honestly say in my life, I minced my words in a pitch.
01:22But escaped with a win.
01:24I'm not sure, Melissa, whether this is down to you.
01:28Lord Sugar lost patience with the doctor.
01:3116 bloody rolls out of 1,000.
01:34And Shibby became the third casualty of the boardroom.
01:38You're fired.
01:40Now 12 remain to fight for the chance to become The Apprentice.
01:556.30am.
01:57Hello?
01:58Good morning, this is Lord Sugar's office calling.
02:00Lord Sugar would like you to meet him at the Science Museum.
02:03The cars will pick you up in half an hour.
02:07Rise and shine, guys.
02:09Off to the Science Museum.
02:12THEY LAUGH
02:24It says Science Museum.
02:26It's either going to be something to do with science or museums.
02:29MUSIC PLAYS
02:38South Kensington, the Science Museum.
02:45For the past century, a celebration of inventions
02:48that have made millions for those brave enough to back them.
03:00Good morning.
03:02Good morning, Lord Sugar.
03:04Well, this building is full of objects
03:07that have helped transform the world that we live in.
03:11And all these great inventions started out as someone's crazy idea.
03:16Now, this task is all about innovative products.
03:20I've lined up ten manufacturers
03:22that are looking to reach a wider audience.
03:25They're going to pitch their products to you
03:28and you're going to have to choose two of them to sell to the trade.
03:32And a word of warning, there's no hiding place on this task.
03:36You'll all be given order books and I expect you all to sell.
03:39Right, well, obviously the teams are unevenly balanced at the moment,
03:43so Alex, step across and join Apollo.
03:47Everything clear?
03:49Yes, Lord Sugar.
03:51Off you go.
03:58Selling to the trade is much tougher than selling to the public,
04:02so I've made appointments for the candidates
04:04with some of the country's biggest retailers.
04:07The art of this is matching the right product with the right retailer
04:12so they can take advantage of the opportunities that I've laid on for them.
04:18First, each team needs a leader.
04:22I'd really like to be involved here.
04:24I just really feel I've got to prove myself
04:26and, again, it speaks to my skill set.
04:28I just really want to convince them that I'm actually worth my salt here.
04:32I really want to do it.
04:34Well, great task, guys. I'm going to chuck myself straight in
04:37and say I really want to be PM here.
04:39Who's got the relevant experience in what we're doing? That's important.
04:43Mel has.
04:45But you were PM last time.
04:47I was.
04:48I've just got 12 years of property experience
04:51and absolute business savvy. I'm bursting with ideas.
04:55Let's put it to a vote. Well done.
04:57OK, anyone voting for Jamie?
05:01That's everyone.
05:02That's it. Hello, PM.
05:04Thank you very much. Thanks.
05:06And on the other team...
05:08I'm ready to go. I'm very confident that I can keep a level head.
05:11I keep a strong, firm grasp on this one. I'm really up for it.
05:14OK, cool. Fantastic.
05:16Investment banker, Chris.
05:18I've proved already throughout this process that I'm very good at pitching.
05:21I've also proved that I'm very good at selling as well,
05:23so I'm ideal for this task.
05:27Waiting to tempt the teams, ten ingenious new products
05:32yet to make it onto the high street.
05:36Good morning. How's everybody?
05:39Fine light is basically the no-knife facelift.
05:44Who would like to try it on?
05:46The challenge, pick two with the most potential for sales.
05:52Oh, wow. See, that looks... Paloma.
05:55It helps reduce and minimise sagging.
05:57The technology was developed 40 years ago by NASA
06:00when they were trying to figure out how to grow plants in space.
06:05Quite an interesting one, that one.
06:07There is a hell of a lot of money to be made in cosmetics and anti-ageing and stuff like that.
06:10What I'm about to show you is a bit of a gem of a product.
06:13OK? It's very simple, it's unique,
06:16and the best thing about this is it's completely new to the UK market.
06:21BIRDS CHIRP
06:24It's basically a beeper which goes off every time you slouch.
06:29It's definitely far lighter than it may be.
06:31Lie back with your head between...
06:34OK, this machine is what Pilates is all about.
06:38The guy's never done anything like this before.
06:41How do you know I don't do this at home?
06:44Well, it's obvious.
06:47Lord Sugar's instruction,
06:49pick the right products for his scheduled appointments with major retailers.
06:53I don't necessarily think this product screams out at any of the retailers,
06:57which we could potentially go and see.
06:59Hi, Synergy. Hello.
07:01One will be at a leading London department store.
07:04The trunk, the gut, love handles back fat,
07:07the wobbly bits that are hard to just keep in place.
07:10So check it out.
07:12The high-quality men's T-shirt with our mid-panel,
07:15our exclusive mid-panel, that actually sculpts in the body.
07:19What's the retail recommended price?
07:21The price point is £50 retail here.
07:24I might stock it if it was on a whim for a tenner,
07:27but at 50 quid retail, they're going to be gathering dust on the shelf.
07:30Next, please.
07:32Oh, your favourite new $250 jeans, give you love handles, put a ripped tee on.
07:36All that sort of stuff, a men's Grammy, easy peasy.
07:39There's a clear target market.
07:41You can pitch it to the retailers you have laid on for us.
07:44I think this product really falls directly in their product line.
07:47OK, so it looks like, then, we have the T-shirt.
07:51OK, guys, thanks.
07:53We sell tools that relieve the back strain when you're gardening.
07:58OK.
07:59Another of the appointments will be at a chain of DIY superstores.
08:03Pick it up.
08:06It's not a bad product.
08:08The question is, is it something that will fly with being through?
08:11Wow.
08:12It is a water and energy-saving shower head.
08:16At the same time, you have a fantastic, powerful shower experience.
08:21Wow, OK.
08:23It can save a family of four up to £240 a year.
08:28Price?
08:29The recommended price is £50.
08:33Price?
08:34The recommended retail price is £24.95.
08:37OK.
08:38It's an easy sell, it's eco-friendly, it's a nice price.
08:42You're not selling anything. It's, would you like some free money?
08:45Yes, please. All right.
08:46Well, it's going to cost you £240 extra a year to run your current shower.
08:50How about you give me £25 of that and I'll save you the rest?
08:53It's a no-brainer.
08:54OK, I think everyone has agreed.
08:56Snapping up the eco-shower, Jamie's team.
08:59Thank you very much. Thanks, Martin.
09:02And it comes with an added opportunity.
09:05The wholesale price is £12.95.
09:09£12.95?
09:11For 1,000-plus units, we go to £9.95.
09:15Wow, OK.
09:16But it needs to be 1,000-plus.
09:18OK.
09:19Last up...
09:20Good afternoon.
09:21A baby grow for off-colour babies.
09:25We call it the world's softest thermometer
09:27because it actually changes colour as the baby gets too hot.
09:30And it starts to overheat.
09:32That is one of the causes of cot death.
09:34So anything we can do to try and eliminate that
09:36is obviously a product worthwhile.
09:38I'm going to give you a quick demo.
09:42As you get heat, you get a change in colour.
09:44Absolutely fantastic product.
09:46I really, really genuinely think that fills a massive need.
09:49And I think, if I'm honest, it's the best thing I've seen today.
09:52Ooh!
09:54Very clever.
09:56Just to let you know about us as a team as well,
09:58we've got, you know, quite a few parents here,
10:00so I think we really understand.
10:02We've had five children in between all of our photos.
10:04Have you? Excellent.
10:05Now, this, in fact, is really important.
10:07Am I right in thinking that a baby would be dead
10:09if it reached 39 or 40 degrees Celsius,
10:11so the product actually would never...?
10:13That's dangerous.
10:14The product wouldn't be completely white when you need it to look.
10:17It could have the smallest white spot.
10:19Yes, it's like anything.
10:20You start to identify that there is a colour change.
10:22So how much do you sell this for trade, then?
10:24Sorry?
10:25How much are you planning on selling this for trade?
10:27We're selling it at £9.95 for trade.
10:29The recommended retail price is £24.95.
10:32And also, if I said to you, I'll have 5,000 of them,
10:34would you be prepared to come down on your trade price
10:36to something like £5 a unit?
10:38We have come down to our lowest price possible...
10:40At £10?
10:41..because we want mums to be able to get hold of the product.
10:43That concludes my questioning.
10:44Has anyone else got any questions for us?
10:46Thank you. Nice to meet you. Good luck, guys.
10:48Nice meeting you.
10:49What did you guys think?
10:50That was brilliant.
10:51That is it.
10:52Can you not speak to somebody like that?
10:54I'm not sure.
10:55That was quite frankly embarrassing.
10:57I'm sure.
10:58She's supposed to be professional people.
11:00Listen, please.
11:01If there is a very fine line
11:03between making a hard-nosed commercial decision and being rude...
11:08Yeah.
11:09..and you know what? We might just lose Babygro.
11:11Yeah, sure.
11:12Knowing that one of the bosses' appointments
11:15is with Britain's major online baby shop,
11:17both teams go for the Babygro.
11:21So the inventor will decide.
11:24If you would give us the opportunity to represent you, I promise,
11:27in no way would you regret it,
11:29and I'm sure we would bring you in a lot of orders.
11:31I would be delighted for you to represent Babygro, please.
11:35Nice one!
11:36Very nice one.
11:37That was excellent.
11:38Very good.
11:39Well done.
11:40I can't.
11:44Hello, Jamie. How are you?
11:45Very well, thank you very much.
11:47The mum and dads of the team just wanted to see
11:50if you had any more thoughts about us representing you
11:53in the next couple of days.
11:55I have. I do thank you for your offer,
11:58but I've decided to go with Apollo.
12:00Right, well, good luck and thanks for your time.
12:05Because we've now got the shower, if we go for the Spade...
12:08I think we've got to go with the Spade,
12:10purely because hardware stores will look at both products.
12:13What about Debenhams?
12:14Yeah, that's a good point.
12:15Because don't forget,
12:16would you go to that particular store to buy a Spade?
12:19They do have garden section.
12:21They've got tables and chairs.
12:22What about the showerhead?
12:23I think the showerhead, maybe.
12:25Twin handles Spade?
12:26Yeah.
12:27Yeah, I think we'll have to.
12:28All right, done.
12:29Deal.
12:30Done.
12:31OK, so we didn't get the Baby Grow,
12:33but every move I take in my life when it comes to business
12:37is calculated.
12:393pm.
12:42Time for today's big appointment, courtesy of Lord Sugar.
12:46We have got by far the best product on the entire list
12:50for this particular bottle.
12:51Exactly.
12:52If the pitches go well, they could notch up some hefty orders.
12:56This product will save you about £240 a year on your utilities,
13:00and this has been approved by the John Wayne University.
13:03John Moore.
13:04John Moore University.
13:05Did you just say John Wayne?
13:06I don't know what I heard.
13:08One of Britain's most successful department stores.
13:11Come on, then, we're going to shove this down their throats.
13:14First through the door, Jamie, Melissa and Christopher.
13:19Afternoon.
13:20Hi.
13:22I'll just bring this for you.
13:25I'm Jamie, and we're bringing two products to you today.
13:32And the first one is a product that has sold 26,000 units
13:40in the UK alone, this new showerhead.
13:44We don't sell showerheads.
13:46No, we don't.
13:47So it's not necessary in keeping with the rest of the offer we have.
13:52It may not be the actual produce, per se, in terms of showerheads,
13:56but in terms of innovation, in terms of current market trends,
14:00I feel that something quite unique like this
14:02would be well launched in your stores.
14:05I think people would appreciate it.
14:07We don't sell showerheads in our stores, so...
14:10We do understand that.
14:12It's not completely obtuse.
14:14I feel it does fit in somewhere there.
14:16And, again, it would bring you different buyers for the rest of your store.
14:21But Melissa, she never listens.
14:24She just talks and talks and talks.
14:27And, actually, when you're in a pitch,
14:29if you don't listen to what the customer says,
14:31all you end up doing is winding them up.
14:34All right. OK.
14:35I'd like to move over here to the spade item.
14:39It makes turning soil over extremely easy.
14:43It's made from stainless steel.
14:45It's sturdy, it's safe.
14:50We don't sell garden tools.
14:52If you started with shower, you could always expand your homeware store
14:56and end up with a spade.
14:58It's just, why is it in Debenhams?
15:00Again, if you were looking to launch yourselves into that market...
15:04Well, we're not.
15:05I mean, we haven't made any attempt to get into this market
15:08because we don't feel it complements what we do at the moment.
15:12OK. OK.
15:13Thank you so much for your time.
15:16Let's start getting ourselves out of your office.
15:25Good thing I've got arm muscles. Bloody hell.
15:29Indeed, we live in a GQ generation, whereby men are metrics...
15:34I'll be better doing this when I'm actually in there.
15:37That's all right, you were doing well. Keep going, keep going.
15:40Next in, pitching their body-sculpting T-shirt and baby grow,
15:44Liz, Alex and project manager Chris.
15:48So if I start then with a completely revolutionary men's undergarment,
15:52I introduce to you the Ripped T-Fusion T-shirt
15:55that succeeds in sucking in the gut, tucking in those muffin tops
15:59and ultimately creating the illusion of a ripped muscular physique
16:03for anyone that uses the product.
16:05Where would you envisage it being sold?
16:07Within a men's clothing area or a men's underwear?
16:11I would actually fundamentally see this as an undergarment product.
16:14I mean, the way it's packaged is very similar
16:16to how you see designer underwear being packaged.
16:18As underwear, I think, at £50, that is expensive.
16:23OK. OK. Yeah.
16:25I'll now introduce you to Liz,
16:27who's going to pitch you the Baby Glow product.
16:29OK. Thank you.
16:32Let me introduce you to the Baby Glow,
16:34the world's softest thermometer.
16:37Using tiny thermochromatic capsules,
16:40the Baby Glow changes colour
16:42when the baby's body temperature rises above 36.5°C,
16:46the normal average.
16:48I'll demonstrate this for you now.
16:53As you can see, the Baby Glow has changed colour,
16:56identifying an abnormal body heat.
16:59This is the type of product that's going to make absolute waves.
17:02It's the kind of thing you're going to see on breakfast TV,
17:04it's going to be all over the newspapers.
17:06What a fantastic thing to be the UK retail destination
17:09to come and get this product.
17:12There's some sort of chemical in this, surely, to make it react.
17:15Is it a natural reaction? Is it a chemical reaction?
17:18The product has been fully tested, it's fully accredited,
17:21and, of course, we certainly wouldn't come and pitch you a product
17:24that could lead to any sort of safety issues.
17:27Thank you. Fantastic. Thank you very much for your time.
17:31Any orders will be revealed in the boardroom.
17:34Well done, guys. Really well done.
17:36I think we did a great job with both pitches.
17:39I think we did a great job with handling the Q&A, their objections.
17:43I think we did a really good job.
17:4610pm.
17:48Tomorrow, more big appointments, lined up by Lord Sugar.
17:52Hello!
17:54One will be the DIY superstore.
17:57Tomorrow, I would like to do the pitch.
18:01So it's going to be us three.
18:03Chris, myself and Joe.
18:05What's wrong with me?
18:07What's wrong? Nothing.
18:10I'm asking you.
18:12I do this for a living. OK.
18:14Stop doubting what I can do.
18:17If you've got, like, proper, like, actual things to say to me
18:20that make sense, don't do it.
18:22You sell properties, I don't question it.
18:24Don't question what I do. Simple.
18:27Let's go on with the pitch. Absolutely.
18:30I have a very, very strong skill set.
18:33And if you're threatened by me, that's your business.
18:35But don't set out to undo me. I'm not having it.
18:38Um...
18:40This product... Can we close the door, please?
18:43He thinks he can do a better job at me at my job.
18:46Idiot!
18:558am.
19:01Everyone has their own order book to fill.
19:04And ten hours to rack up sales nationwide.
19:11En route to the South Coast headquarters of the DIY chain...
19:15This showerhead saves up to £240 per year for a family of four.
19:20There's time for Jamie's team to phone more retailers.
19:24Do I come today?
19:26Please. That's worth the while. Let's get it nipped in the bud.
19:29Jo, you're really good at cold calling.
19:31Thanks, Jamie.
19:33Left to target London, the other half of his team.
19:38Hi, Jamie. How's it going?
19:40Jo has just confirmed an appointment
19:43with a nationwide plumbing store that's got 500 branches.
19:47Bad boy.
19:49However, they're in Leamington Spa.
19:52OK, so are you saying you want us to go there?
19:55Absolutely, cos this is as big as we can get, I think.
19:59Yeah, fabulous, and well done, Jojo. Brilliant.
20:02Stella! Yeah? Who's going to be leading the pitch?
20:05Um...
20:08Melissa.
20:11My concern with Melissa is that her pitch will last ten minutes
20:15and then they'll ask one question and she'll talk for another ten minutes.
20:21With their big appointment in Peterborough,
20:24Chris's team test their baby grow on local boutiques.
20:28I'm not 100% sure about the packaging.
20:31The idea's great, I don't have a problem with that.
20:34My problem here would be getting the message across to the customer
20:38without having to take it out and put a point at sale.
20:41Even if you were just to make a minimal order,
20:44give it as a trial run just to see how it fits within your store,
20:47see whether or not it's popular.
20:49I'm going to say no, because I don't think it does fit in the store.
20:53OK.
20:55I think her point is it's just not packaged for a high-end store,
20:58and I can see that myself.
21:00There is one flaw in the product which maybe we didn't see yesterday.
21:03The packaging isn't brilliant, so...
21:07Chasing orders in London, the other half of Chris's team.
21:11We have got individual order books
21:13and we are going to be looked at individually by our sales.
21:16So as long as we've all got a fair opportunity, that's all I ask for.
21:19What's his name? No idea.
21:22First appointment. Hi there.
21:24Fixed earlier by Laura.
21:26As I mentioned on the phone, basically it's a baby grow
21:29that if the baby is too hot, the material changes colour.
21:33So it's fantastic for safety.
21:35It gives you a means of communication between you and the baby
21:38because babies can't speak to you.
21:40They keep babies safe, you know.
21:42So guarantee you're going to sell these.
21:45I couldn't do more than 12.
21:47We have to fill out an order book, if that's OK.
21:50That's fine.
21:51Into the order book, £119.
21:55You guys agreed in the car, Laura, take this picture.
21:58You both talked over everything I was saying
22:01and then you got your order books out.
22:03It really, really annoyed me. I apologise.
22:05From now on, everybody respect each other's pictures.
22:08I didn't get my order book out.
22:10Laura, you're absolutely right.
22:12We've said to you, those are your orders
22:14because you booked that place and it was your pitch.
22:16We're not taking those orders away from you.
22:18It's 12 orders. It doesn't matter, Laura.
22:20Orders are orders and they're in your book, OK?
22:2411am.
22:28Outside Portsmouth, a village hardware store.
22:32Jamie, we spoke earlier on the phone.
22:34Jamie's chance to pitch both products.
22:37Wholesale price, £12.95.
22:40We could well be interested, but I guess we'd be looking for a better price,
22:44buying in price than that.
22:45I think we wouldn't be looking to pay more than about £10 a unit.
22:48You've got four stores, we understand.
22:50Commit to the thousand, I can meet you at that price.
22:53You can meet the £10?
22:55I can, at a minimum of a thousand.
22:58OK, yeah.
23:00All right, consider it done. Thank you very much.
23:03Worth £10,000.
23:07First order of the day.
23:11Well done, Jamie. Well done, Joe.
23:13Very good.
23:15That village hasn't got a thousand showers.
23:18Guy's obviously expanded.
23:23Come on, then. Onwards and upwards. Next appointment, bring it on.
23:27The plumbing wholesaler in Leamington Spa.
23:30Melissa's going to introduce the product.
23:32She does a short speech.
23:34Melissa? Yeah?
23:36Are you confident heading that pitch for me, Melissa?
23:40For you? I don't understand that. What?
23:42I need to tell you that Joanna is...
23:45Because she opened the doors and everything,
23:48she's going to be taking 50% of the sales,
23:51because she's the reason you're there now.
23:55I wouldn't say a 50%.
23:57Yes, Melissa, 50%.
23:59Five-zero. Whatever you want to do.
24:01We'll just push for the biggest order possible, all right?
24:04Oh, this is a dumb-ass thing. OK.
24:08We are here to introduce the Eco Camel Showerhead.
24:12It's an eco-friendly, utility-reducing product.
24:16And having set this up, Stuart will now demonstrate the product for you.
24:20Yeah, hi, guys. I'm just going to turn it on.
24:23I'm just going to turn our demonstration unit on.
24:25Feel free to come and have a look. Come and get hands-on.
24:27You might need a little bit more water.
24:36I don't know what's gone wrong with it.
24:38It's just an airlock, isn't it, to be honest?
24:40I accept that's a demo unit,
24:42but it's not performing as efficiently as you would hope.
24:46It does come with a 12-month guarantee.
24:50We're aware of your power in the market, and that's why we're here.
24:54We rushed all the way from London specifically just to come to you.
24:57So we would love to see a large order from yourselves.
25:00I think the £12.95 cost isn't attractive.
25:04What kind of price were you expecting?
25:07I think I was considering something around the £6 mark.
25:12Mm.
25:16I'm not confident that we could deliver £6.
25:20You could sell it, I know you could,
25:22and I'm sure if a few contractors used it, they'd all use it.
25:26We're not talking the same numbers at all.
25:28So I think the answer today is no.
25:30I feel that, you know, this product would really work for you
25:33if given a chance, even a small chance.
25:35Not today.
25:38Oh, dear.
25:41Next, for Chris's team,
25:43the appointment lined up by Lord Sugar...
25:47..and the buying power of Britain's biggest online baby shop.
25:52Using tiny thermochromatic capsules,
25:55the Babyglow changes colour when the baby's temperature
25:58rises above 36.5 degrees C.
26:02We believe this is a fantastic opportunity for you guys
26:05to take the lead in something which is so powerful.
26:09And I'd love to take any questions you have on this product.
26:12It is a brilliant product.
26:14Do you think £24.95 is affordable,
26:17given that you are trying to change people's buying habits
26:21from a traditional baby suit?
26:24To be honest, mothers, when considering the safety of their children,
26:27and if any of you are mothers, I'm sure you'll agree,
26:30you can't put a price on that.
26:32I think because it's such a unique and different product,
26:35I think the packaging could be better.
26:37It's got to jump out on the shelf.
26:39I agree, you know, we could maybe enhance the packaging.
26:42But I do think, fundamentally, the product itself is fantastic.
26:45Thank you. Thanks for bringing it.
26:47It's great to see a product that's a bit different.
26:51The love, the love I love...
26:55..is a sweet love.
26:59The love, the love I love...
27:01It might have been liked, but firm orders will have to wait
27:04until the boardroom tomorrow.
27:09In central London, the other half of the team have ditched the baby glow...
27:14Let's go try and flog this slimming T-shirt to some guys in Soho.
27:21..in favour of targeting Soho's adult traders
27:25with their tight-fitting T-shirt.
27:27That's basically the product here.
27:29It's fairly new in the market,
27:31and I think will create a lot of interest from your type of shop.
27:35We would be willing to, say, commit ourselves to 12 of each design
27:39over an assortment of sizes to start off with.
27:41That makes perfect sense from our point of view as well.
27:45Marked up to Sandesh, £780.
27:49Thank you very much. Cheers. Bye-bye.
27:51At the next pitch, first through the door, Paloma.
27:56Now, the Riptey Fusion, they say it's a sort of fusion
27:59between sort of function and fashion.
28:01The packaging's spot-on. It's very masculine, it's contemporary,
28:04so I think that, from that perspective, that looks great on the shelf.
28:08I mean, I could probably take 25 maximum to start with,
28:12but one of the things I would ask is that we add exclusivity in Soho.
28:16You wouldn't be able to sell to anybody else in the Soho area.
28:19Right. Now, that might be a problem.
28:21Unfortunately, I'm not the first person we've seen today in Soho,
28:24and we've already had an order placed.
28:26For the nature of my business, I would want some kind of exclusivity.
28:30We would need to get a significant order.
28:33Would you consider 200, and that's complete and utter exclusivity
28:36within this parameter?
28:38In all honesty, I do think it's a good product.
28:40Yeah, I'll go with you. I'll give you that 200 order.
28:44Sorry, Jason, do you mind if we step out for just two seconds?
28:47Absolutely not. There's nothing to do with that.
28:49Yeah, there's nothing to do with that.
28:51By doing this, we're going to have to go back to that other shop
28:54and tell them that we're taking my order off the table.
28:56I know that. That's why I'm toting it.
28:58Yeah, so that's not fair. So I'm just saying I have to have half.
29:01Of course you can. Well, I'm not going to say half.
29:03You're going to get whatever it was that you're missing out on that deal.
29:06OK, fine.
29:07So you get 30 units.
29:09170 to me.
29:10What is Laura saying there?
29:11170 to you? I just basically closed that deal.
29:14You didn't.
29:15You cannot disagree that I didn't have enough pitch.
29:17You'll get another pitch, Laura, straight after this.
29:19This is a rotating pitch.
29:21Yeah, but if we all interject and we all help,
29:23I think maybe you can't disagree that I didn't help in that pitch a lot.
29:26We need to reassess how we're doing this,
29:28because it's incredibly unfair to have a massive impact.
29:30Well, then why are you talking in the pitches
29:31when we agreed that nobody was supposed to intervene?
29:33Because when I feel I need to...
29:34You intervened without asking me.
29:35I just suggested a conditional deal there.
29:37I was just about to propose it.
29:39The guy's waiting. He's going to change his mind.
29:41I don't agree that I deserve nothing.
29:43I'm not asking for the entire pitch.
29:44Don't make me talk about it in front of the client.
29:46This is unbelievable. I'm sorry.
29:49It's absolutely outrageous.
29:52PHONE RINGS
29:54Hi, how's it going?
29:56We're going all right.
29:58We managed to negotiate a deal of 200 units, OK?
30:02Wow.
30:03And what he said was, look, I'm happy to commit to 200,
30:06but conditional on us making it exclusive to just the Soho area.
30:11And in terms of the other one...
30:12Have you already signed the exclusive deal?
30:14We deliver the products at six months' time,
30:16so both deals are on, basically.
30:18I'm asking you, have you done it?
30:20Is it completed or not?
30:22On conditions...
30:24I'm not asking a difficult question, yes or no.
30:27Have you already completed the exclusive deal?
30:30I've just said to you that we've shook hands.
30:34Any deal that you've made which is conditional
30:36and speaking to the manufacturer again isn't going to count.
30:39It's not going to qualify as a deal.
30:41Keep it as it is and move on, OK?
30:43Thanks very much.
30:46Jesus Christ.
30:505pm.
30:52Southampton.
30:53This is big time, boys.
30:55Head office of the DIY chain.
30:57I'm proud to introduce the twin-handle spade.
31:02And this product will give you a new shower sensation.
31:06Because we know of the size of your company,
31:10working together will be music to our ears.
31:12You're clearly passionate about your product.
31:14We love our product.
31:16There must be an ambition as a business.
31:18Yes.
31:19Of how many you could sell.
31:21Absolutely, sure.
31:22The kind of figures we're looking for,
31:24100,000 units for the showerhead.
31:27With that, the actual price of the unit would then come down to £9.95.
31:33Our company has ambitions,
31:35and our ambition is to be your supplier.
31:38And we are all ears.
31:43Thanks, Catherine. Nice to meet you.
31:45Thank you very much.
31:48Last chance for the other half of the team to fill their order books.
31:52The trade price is £12.95.
31:55Right.
31:56But we may be able to negotiate on that.
31:58Yeah.
32:00What sort of quantities would I have to buy?
32:02And we would be looking at a minimum of ten boxes of six units.
32:07So what's the best price?
32:09£10.95, and that really is...
32:11Quite a massive saving and a massive addition to your margin.
32:14Yeah. OK.
32:17Excellent. Thank you very much. Thank you very much.
32:19That's fantastic. We did our best. What can we do?
32:22The price was the price. That's it. That was it.
32:24Well done. Yeah, well done, everybody.
32:287pm.
32:30Time to take stock.
32:32We actually executed another sale,
32:3438 units of the T-shirt for about £980.
32:38We sold 12,000 pounds worth of units.
32:42We couldn't have done much better.
32:46The full picture will have to wait
32:49until tomorrow and the boardroom.
32:53Stuart has sold zero.
32:56Stella has got 60 showers
32:59and Melissa has walked away with six spades.
33:02That is just... That's just scandalous.
33:05At the end of the day, they call themselves salespeople and pitchers.
33:08Bollocks.
33:16MUSIC PLAYS
33:36You can go through to the boardroom now.
33:45MUSIC CONTINUES
34:07Good afternoon. Good afternoon, Lord Sugar.
34:11Team Synergy.
34:13Your team leader? Jamie, Lord Sugar.
34:16Jamie. Everybody happy with the team leader? Definitely.
34:19Yeah? Yes, Lord Sugar. Good team leader, Lord Sugar.
34:22OK. So, you wanted the Baby Glow, but you didn't get it
34:26because the Baby Glow went to this team. Yes.
34:29Yeah. There must be a reason for that.
34:31We have five children in our team, mothers and fathers.
34:35In total, we have five children.
34:37That's an understatement. Not like that.
34:40We felt that we would be the stronger team to represent it,
34:43but obviously the manufacturer felt differently.
34:45Yeah, I got that. Why, do you think?
34:47I think Stuart just sometimes speaks before he thinks.
34:50Maybe I was being too keen.
34:52The team's reaction was, Stuart, calm down,
34:54and we nipped it in the bud and moved on.
34:56What she actually said was you didn't listen to her.
34:59And you didn't listen to her.
35:01You have to be professional but respectful,
35:04and even if somebody comes to see you with something
35:06which is not really any good,
35:08you still need to show them a bit of respect, a bit of time,
35:10and send them on the way, because you never know,
35:12one day they may come back with something that you do want.
35:15Yeah.
35:16So you went with the double-handled spade and the showerhead.
35:20Yes. In the end, yes.
35:22It appears to me that when you went to the department store,
35:25we might as well not have bothered to turn up.
35:28We lost out on the first product we wanted,
35:30so what I had to do, nimbly, is think on my feet
35:33to try and say, right, we've got one hardware product.
35:36You know, the best bet, two birds, one stone,
35:38and we'll have two products to sell to Harding.
35:40But they don't sell the bloody stuff.
35:44OK, the second day, I heard a bit of feedback from Karen
35:48that the showerhead manufacturer laid down his ground rules.
35:53Over 1,000 pieces, £9.95.
35:55Under 1,000 pieces, you must stick to £12.95.
35:58I've got 60 showers heads sold here
36:03by Stuart, Melissa and Stella for £10 each.
36:08Yes.
36:09But that's not £12.95, is it?
36:12When the sale happens, I mean, the...
36:14Unfortunately, the horse had bolted, and I only got to know this by...
36:18Whatever happens on this, you know, they are disallowed sales,
36:21I have to tell you, because you don't listen.
36:24OK, Apollo, team leader?
36:27Yep, that was me.
36:28OK, Chris, I heard about the Baby Glow, and your second item was?
36:32The second choice was the T-shirt, which kind of sucked in the gut.
36:36Right, OK. Who was your model, Nick?
36:39I did offer, actually, but he declined.
36:41Try Alex.
36:43Alex...
36:44Alex also wasn't too keen on it.
36:47I felt I would be misrepresenting the product,
36:49so hence we thought it was best to remain professional.
36:52Yeah.
36:53You did the T-shirt, and Liz did the Baby Glow.
36:56Yeah, I think it went very well.
36:58We really did convey the unique selling point to the product.
37:01The pitching style, I've got to tell you, Chris, it's monotonous.
37:04To me, it sounded like a sort of a low-flying heavy bomber coming home.
37:09But...
37:10Content.
37:11Content, excellent.
37:13OK.
37:14I did hear from Nick that there was a little bit of altercation
37:17that went on in Soho, the Battle of Old Compton Street.
37:21You'd offered exclusivity to the guy in Soho, hadn't you?
37:24To the second retailer.
37:26I'm sure that the manufacturer didn't allow that.
37:29We never had that discussion with the manufacturer.
37:32It was a contentious issue, Lord Sugar.
37:34As far as I'm concerned, both of those orders, they can go down the pen.
37:37I'm not interested in counting those.
37:40I was just disappointed in the sort of lack of harmony
37:44amongst the three of you.
37:46It really was a sort of a rolling brawl down Old Compton Street.
37:49Well, it was a contentious issue.
37:51Right, I think we'll get down to some numbers now.
37:54Now, what I'm going to do is break this down into the smaller retailers
37:58and the kind of orders you went and got yourself.
38:00So, Nick, for Team Apollo, what was their street sales?
38:05So, excluding the invalid sales, which you've referred to,
38:08the figure is £3,725.90.
38:12Right.
38:14Karen, Synergy, same thing, street sales.
38:17Yeah, I've also excluded the invalid sales,
38:20and the total is £12,768.80.
38:26Right.
38:28Debenhams, how did they get on there?
38:30Very hard to sell hardware products to a high street department store.
38:34No orders.
38:39And, Nick, same question for Apollo.
38:42Well, Liz's Pitch brought in...
38:46..£19,900.
38:49Good.
38:51Now, Synergy, the large retailer I laid on,
38:54how did they get on there?
38:56Brilliant order, B&Q.
38:586,000 products across both spades and showers.
39:03The order was £63,750.
39:07Wow.
39:09Giving you a total of £76,518.80.
39:18That's a big number.
39:20Same question, then, for... Was it Kiddy Care?
39:24Kiddy Care, yeah.
39:29Liz went in and came out with 10,000 baby grows.
39:34That'll be £99,000.
39:37And that gives them a total of £122,625.90.
39:43Oh, my God. Big, big... Wow.
39:46Wow, wow, wow. That is some very, very big...
39:49My God. Well done.
39:51Wow.
39:53That is a record for this ballroom.
39:56£122,625.
39:59Well, very, very well done.
40:01You're going off to a leading spa resort
40:04where you can have some relaxation, massage, saunas and all the stuff.
40:10So, very, very well done.
40:12Relax. I'll see you on the next task.
40:14Thank you very much.
40:19Liz!
40:21Nice one. Nice one.
40:23Pitching. Bye.
40:25Well, when I heard that figure of £76,000,
40:28I just assumed you were home and dry.
40:31But regretfully, the process is that one of you will be going home today.
40:35OK? Off you go.
40:50BIRDS CHIRP
41:01Ha-ha-ha!
41:03It's like your mum's photo.
41:05So relaxing.
41:16Cheers. Not just to a win,
41:18a record-breaking win.
41:20CHEERING
41:22Team Apollo!
41:31That was pants, wasn't it?
41:33It's crap. Terrible. Absolutely crap.
41:35Can I just make a point? You three knew the score.
41:38Over £1,000, you can do the price at £9.95.
41:41Everyone was in the same pitches. Everyone knew what the price was.
41:44We had spent four hours not making any sales.
41:47And when you got to your pitch, you still didn't make any sales.
41:50We had a pitch to people that they just didn't want to take it on £6.
41:53They wanted it for six quid. It's as simple as that.
41:56There was no room for manoeuvrement.
41:58Don't try and clutch at straws.
42:00You had an excellent opportunity.
42:02Don't shout at me. I can shout louder than you.
42:04Please. I am a very good pitcher.
42:06I am a very, very successful pitcher.
42:08In this situation...
42:10You failed.
42:15The whole sub-team is a mess.
42:17Quite frankly, I wish I could take all three in,
42:19because they've got a lot to explain.
42:30I'll check all C now.
42:45Right.
42:47Jamie, you might think it's going to be difficult for me
42:51to kind of put any blame on a team that took £76,000.
42:56But on the other hand, the other team took £122,000,
43:01so you lost.
43:03Simple as that.
43:05Interesting statistic is that of the £76,000 of a sub-team,
43:11the sub-team of Melissa, Stuart and Stella,
43:14contribution to the whole lot was £897.
43:19So I think that tells the story, really, somewhere.
43:22You told us right at the beginning,
43:24here's an order book, go and fill it up.
43:26And we had products that worked, that sold.
43:28So, ironically, the two people who do this as a day job
43:32come back empty.
43:35I have always said that I'm a really good salesman.
43:37I've always said that.
43:39I have always said that I'm a really good salesman,
43:41although I think good should be left for other people to judge.
43:44But my skills weren't fully utilised.
43:46Stuart, the way I see it is this,
43:48is Joanna found a lead somewhere for a large plumbing distributor
43:52and your sub-team was sent off to try and sell to them.
43:56I said I thought the correct decision would be
43:58to sell to small and medium-sized businesses,
44:01because the manager is almost certainly always going to be in.
44:04And I thought that made an easier sell,
44:06but the decision came from above.
44:08It's a flawed strategy, isn't it?
44:10Because as you've seen,
44:12when the other team went to the do-it-yourself company,
44:16they got £63,000 of a sale.
44:19I completely agree.
44:20You're going to sell that to Fred, Harry, Bill and John.
44:22You'll be there all day long.
44:24Lord Sugar, our sub-team has Melissa in it,
44:26who's extremely confident that she's an amazing pitcher
44:28and she insists on leading the team.
44:30But I'm confident that if I'd led the pitch,
44:32I would have sold to this large distributor.
44:34Hold on just one minute.
44:36Has my ability to pitch got anything to do with the way the pitch went?
44:40We got stuck on price. It's as simple as that.
44:42You didn't even test the demonstration unit before we left,
44:45so we're in there with a faulty demonstration unit.
44:48The showerhead didn't work.
44:49It didn't work because there was an airlock in the system from travelling.
44:52That had nothing to do with my pitch.
44:54The feedback I had, Melissa, is that you were very annoying.
44:58Really? Yeah.
44:59And you repeated the same thing over and over,
45:02and I witnessed that myself.
45:04I really appreciate your feedback because, as far as I'm aware,
45:09I can only speak for my success in the day job that I have.
45:12You give your pitch, they ask a question,
45:15you give your pitch plus a bit more,
45:17and that is one of the biggest reasons you didn't go to the DIY store.
45:21You actually pulled her off for the DIY store, didn't you?
45:25It's on record. I wasn't going to tell Melissa that
45:28because if you tell Melissa that, there's going to be a catastrophe.
45:33I subtly said, no, we're going down to Southampton and we'll do it.
45:38And thank... You know, we got a good order.
45:42So, Stella, you're this calm person
45:45that normally gets her numbers right and all that stuff.
45:48How did you stand by and allow 60 showerheads to be sold
45:53below what the manufacturer recommended?
45:55No. You know, I...
45:57Not no, yes. I mean, you were there. Yes.
45:59Yes, it's very embarrassing.
46:01When either Melissa or Stuart said, we can't sell them at this price,
46:05I again questioned... No, no, sorry, sorry.
46:08You were told by the manufacturer,
46:10over £1,995, under £1,1295.
46:15Did you hear that?
46:17I was not concentrating on that particular pitch.
46:19Did you hear it? I didn't hear that, no. You didn't hear it.
46:22I don't know how anyone can leave the office without a price.
46:27I think, in all honesty, what happened was
46:30after so much discussion on numbers,
46:32we had actually lost all focus on what the price was.
46:37What are you nodding your heads about?
46:39I just think, Lord Sugar, everyone knew the prices.
46:42There was no confusion. And if there was confusion, pick up the phone.
46:45So, Stella, unusual for you to lose focus on numbers.
46:54Jamie, now's the time to tell me
46:56which two people you're bringing back into this boardroom.
46:59I don't have much on Jo, because she sold
47:03and she also set up an amazing appointment.
47:06Helped me out at the pitches when I got stuck.
47:09It's been an absolute pleasure. And it's the same with Chris.
47:12Sorry, you've made your decision?
47:14Now, on paper, these two should have been...
47:17have the fattest order books,
47:19so they have to be Melissa and Stuart.
47:23Right. You three go back to the house.
47:30MUSIC STOPS
47:38There seems to be some disagreement here.
47:42Step outside and shortly one of you will be going.
47:52I'm just shocked that Melissa thinks she's such a good pitcher.
47:57She's got to learn to listen.
47:59Jamie talks a good game. He was the team leader,
48:02but he didn't control the sub-team.
48:04And the other boy, Stuart, well, I think he's just bubbling to go.
48:09And he blows his own trumpet.
48:11We need to see if he can do anything else other than that.
48:14PHONE RINGS
48:15Hello? Yeah, could you send the three of them in, please?
48:18Yes, Lord Sugar. Lord Sugar's ready for you now.
48:28MUSIC STOPS
48:39Right, Jamie, you've brought these two back into here.
48:43You spoke about Joanna and Christopher
48:46and how your team seemed to work OK,
48:49and it left in my mind the thoughts about the other three
48:52and then it worried me about management skills
48:54and could you stop leaning on the table like that?
48:56And then it worried me about management skills.
48:59Do you think you were out of touch with the sub-team?
49:03No, absolutely not. I had a team which was a satellite team.
49:07We all knew we had a job to do
49:09and I worked my hardest to try and help them.
49:11I don't feel so. You didn't give me any feedback.
49:15You, when I ask you for feedback,
49:18just give me one-word sentences with no expansion.
49:23Do I really come across as a one-word person?
49:25How is that positive for me?
49:27How does that help me learn in any way?
49:29Melissa, after every single pitch,
49:32I have to tread round eggshells round you
49:35because you are like a firework.
49:37I light it and it just goes crazy.
49:39I'm not like a firework that goes crazy.
49:41Listen, you're like a machine gun
49:43and I said that to you and that's more than one word.
49:45I really tried my best in every single situation.
49:47And I put faith in you at the retail store
49:50and once again the machine gun was going off
49:53and I learned to turn around to you.
49:55That is why I didn't put you in the DIY store.
49:57My analysation...
49:59Can I just add, I'm not saying that I'm perfect at all,
50:01but Melissa, at the pitch, you were very aggressive.
50:04You leant over the table and the worst part is
50:06I saw them actually move backwards on their chairs
50:08because you were invading their personal space.
50:10Look, Stuart, every time you open your mouth
50:12you offend somebody in the vicinity
50:14and I don't feel it's fair
50:16that the two of them are sort of ganging up on me.
50:18I wasn't the one that lost the product
50:20that would have given us the most sales
50:22and I'm not rude to anybody at any given time.
50:24I've always maintained my professionality.
50:26Melissa, you have, in the past few weeks,
50:30told us about how good you are.
50:32You say your negotiation skills are your best attribute.
50:37That's what you say. These are your words.
50:39You even go as far as to say that
50:41you're actually teaching your boss how to run his own business.
50:45Your demonstration to date
50:48hasn't shown me anything in that direction.
50:51I appreciate your feedback, Lord Sugar.
50:53Stop with the feedback, will you?
50:55I don't want to know any more about feedback, OK?
50:57Just tell me what it is that I'm missing.
51:00I have a bag of potential skills
51:03that could benefit you in any given situation
51:05and I feel in all the tasks that I've completed
51:08I've thrown myself in 100% committed...
51:11Yeah, but you've thrown yourself in
51:13but nothing's come out the other end.
51:15You remind me of these knock-off DVDs.
51:17At first glance you're quite convincing
51:20but afterwards, you know, you're just impossible to follow.
51:23I understand what you're saying, sir, Lord,
51:26but I feel that in terms of the last task,
51:29I did project manage and we did receive a victory in that task.
51:32Yeah, received a victory, but with respect,
51:34I don't think that had anything to do with you.
51:37Right. Jamie, you tell me why I should keep you in this process.
51:42Well, since hour one I have worked so hard
51:47and I think in every single task I have excelled.
51:50I've certainly been the best salesperson, best figures.
51:54I contribute so much, the PM is always leaning on me
51:58and I'm more than happy to help.
52:00And what does that mean to me?
52:03So when I go into a team, if there is someone senior than me,
52:07by sure they can lean on me, they can lean on me damn hard
52:10because I will be there and I'll support them.
52:12If I'm the leader, I can assure you
52:14that I'll lead them to a very good victory.
52:16Absolutely.
52:18Right. Stuart.
52:21Yes, Lord Sugar.
52:23In the past few weeks, some of the stuff I've heard coming out of your mouth
52:26is a lot of hot air, so in the interest of climate change
52:29and thinking about the glaciers,
52:31just make sure you think before you talk, OK?
52:35So you tell me why I should keep you in this process.
52:38Lord Sugar, you should keep me in the process because I'm 21 years old.
52:42I think I'm probably one of the youngest people
52:44sat ever before you in this position.
52:46But I'm also quite successful.
52:48I don't want to say very successful, that's up for you to call.
52:51But I have achieved everything that I have with such little resources
52:55that if I'm given the opportunity to work for you,
52:58then with your massive resources, I can make millions of pounds for you.
53:03I am 100% confident.
53:05I've done it already selling yo-yos in a school playground,
53:08that I can take your resources and make you so much money.
53:12And frankly, if I'm project manager,
53:15I would love to show you exactly what I can do
53:18and then fall on my sword if I fail.
53:20Right.
53:27Melissa, I put you on tasks which were actually in line
53:32with what you do for a day job,
53:35and yet you are not performing in the way that you claim that you can.
53:43Stuart, you're young, I know.
53:47This is not a kindergarten.
53:49You still find it hard to control your mouth sometimes
53:53in front of other people, which is something that I cannot accept at all.
53:57I'm sorry.
53:59And Jamie, on this particular task, I think, like it or not,
54:04you weren't controlling the others.
54:12I'm going to tell you this, Jamie,
54:14and I want you to remember this for the future.
54:19When you lead a team in future life, right,
54:23you need to make sure that you've got everybody covered.
54:28But Melissa, despite everything that you say,
54:32what you can do, what you can't do,
54:34you are a bit of a loose cannon that I don't think I can control.
54:39You're fired.
54:43OK.
54:49Well done, ganging up on me. Horrible people.
55:07All right, off you go, you two.
55:13I don't have nothing to say to either of you.
55:16Save your skin and come out my face.
55:19She talks about how good she is and what she can do and what she can't do,
55:24but she actually didn't do anything.
55:37Melissa, she's been talking to me about how she's been doing
55:40Melissa, she's been talking the talk,
55:42saying that she's the queen of pitching.
55:44You know, I got her a shit-hot lead and she fluffed it.
55:47I think she's obnoxious, I don't think she listens.
55:50When people try and tell her stuff, she's just got an attitude.
56:02Come here, guys.
56:03She said that me and Jamie ganged up on her
56:05and that's why she got fired.
56:08I mean, I treat everything with business minds, not personal.
56:11I think she said something along the lines of,
56:13I don't want anything to do with you.
56:15So I said, right, well...
56:16She took it as a personal attack and it was nothing of the sort.
56:22Some people have set out to get me and they've succeeded.
56:25Karmically, they will be retributed.
56:27The universe speaks louder than I do and that's as simple as that.
56:32One job. Now 11 candidates.