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00:00We are in tough economic times, and in this climate, you need to stand out from the crowd.
00:09From across the country, 16 of Britain's brightest business prospects have come to London.
00:16I'm not interested in any steady eddies or cautious carrels. I'm looking for someone
00:22who's exceptional.
00:24They're here to compete for a job with a six-figure salary, working for Britain's most belligerent boss.
00:31Where's all your brains then? You, purported as useless. You, purported as doing naffle.
00:38Serial entrepreneur and multi-millionaire, Lord Sugar is once again on the hunt for an apprentice.
00:45Some of the stuff I've heard coming out of your mouth is a lot of hot air, so in the interest of climate change, I don't want to hear any more crap.
00:51OK, let's go, let's go. Come on, come on, come on, come on, come on, come on, come on.
00:54To land their dream job, time is ticking, the candidates need to work as teams.
01:00I'm confident that I could leave it to any of my team members. It's not about me, it's a matter of professionalism.
01:06But shine as individuals.
01:09He is going to butter you, I'm just warning you. Just going to flip out in a minute.
01:13Because in the end, there's just one job.
01:16You're fired, you're fired. You've talked yourself out of this. You are fired.
01:29Previously on The Apprentice.
01:32Let's get down to business. You're about to work through the night.
01:37Barely time to take a breath, and it was off to make sausages.
01:41Come and serve us, we want some cheap meat.
01:43To sell later the same morning.
01:45Who is doing the mincing?
01:47On the boys team. Shut up.
01:49Dan turned dictator.
01:51So let's get this in here and turning.
01:54While his men struggled with budget bangers.
01:57We're pushing essentially crap. They're going to taste rancid.
02:00Freshly made this morning at 3am.
02:03Joanna's girls went up market.
02:05Six pounds, and they are gourmet sausages.
02:08And their sales sizzled.
02:10Get you some change.
02:13Girls, we are on fire.
02:15While the boys results fizzled.
02:18Anyone up for a barbecue?
02:20Would you like some sausages? Nah.
02:22In the boardroom, victory for the girls.
02:25Good start for a tough task.
02:27Dan faced the fury of his team.
02:30No one knew what their job was.
02:32Everyone knew what their job was. If you were listening, you would have known what your job was.
02:35First, Rawley.
02:37I was let down by a team leader, who's like a bull in a china shop.
02:40Then, Stuart.
02:42How many sausages did you make yesterday?
02:44Well, it was a team that produced over 1100 sausages.
02:46That's, on a calculator, naught.
02:48There ain't been a good word spoken about you by anybody yet.
02:51Dan became the first casualty of the boardroom.
02:54Dan, you're fired.
02:57Now, 15 remain to fight for the chance to become the apprentice.
03:115.30 a.m.
03:14Good morning.
03:16Lord Sugar would like you to go to Heathrow's Terminal 5.
03:19The cars will pick you up in 30 minutes.
03:21Thank you.
03:2430 minutes, Heathrow Terminal 5.
03:28Hopefully, we're going somewhere nice.
03:30You may be going to the Caribbean.
03:35Guys, five minutes.
03:41Yeah.
03:47We've got to show the girls that we can...
03:49We are here.
03:50We have got to beat those girlies.
03:52And we are not going back in that boardroom.
03:54Definitely.
03:55Not at all.
04:06Terminal 5.
04:09Gateway to hundreds of destinations, business and pleasure.
04:18Here to greet the teams, Nick, Karen and, via video link, Lord Sugar.
04:26Good morning.
04:27Sorry I can't be with you. I've got some pressing business to deal with.
04:31Now, you may be wondering what you're doing at an airport terminal.
04:34Well, the bad news is, don't get too excited because you ain't going anywhere.
04:38Now, beach holidays are a big business, whether it's in Bermuda or Bognor.
04:44People are prepared to spend a lot of money before they go on holiday
04:48to make sure they have a relaxing and stress-free time.
04:52So, your task today is to design and to produce a new beach accessory
04:59and then pitch it in front of three retailers that I've lined up for you.
05:04The team that clocks up the most amount of orders with retailers is going to win
05:09and the team that loses, one of you in that team, will be fired.
05:15As you can see, the boys are a man down.
05:19Unfortunately, Rawley has had to go home due to an emergency family matter
05:24and I'm sure you'll join me when I say our thoughts are with them.
05:28But for the rest of you, it's business as usual.
05:31As your last boardroom involving the boys was a bit heated,
05:35I'm going to send Stella over to the boys' team to keep you in check.
05:45So, off you go and I'll see you back in this boardroom.
05:50Two days to transform holidays by designing a totally original beach accessory
05:56then selling it to some of the country's biggest retailers.
06:01What I want to do is organise you all and get everyone gelled together.
06:05You know, we're going to win this thing.
06:07Getting a grip on the boys, city banker Stella.
06:12I've been working with men for years.
06:14I've been working with men for years.
06:16I've worked with men who, you know, serious businessmen who know what they're doing.
06:22These guys are quite young, frankly.
06:25So I have no problem whatsoever in whipping these boys into shape.
06:30Absolutely not.
06:31We've got to pull together and if there's any disagreements,
06:34you know, I'm just not going to put up with that.
06:37For the girls, the youngest steps up.
06:4022-year-old Laura.
06:42Yeah, I mean, my background isn't in this industry,
06:45but I have done product design before.
06:48I need to know that everybody thinks I am the best person with my skill set.
06:52You are 100%.
06:54Totally, totally.
06:57I have proved myself as a business person
06:59by personally bringing in half a million pounds worth of business
07:02in my recent job.
07:03And I think I'm a great leader.
07:05I can adapt to any sort of personality that's thrown at me.
07:08I like the idea of when you're on holiday at the beach...
07:12OK, right.
07:13If I'm just going to start on how I would do this,
07:15you never ever go in straight designing a product.
07:18No, I was just going to say...
07:20I know everyone's got loads of ideas and we can hear them in a second.
07:26Applying sun cream.
07:27I have so much trouble with sun cream.
07:29Applying sun cream.
07:31I have so much trouble trying to put it on my back.
07:33Can you imagine, like, some long hand or something,
07:36put some cream on that?
07:39OK, does anyone else have any other ideas?
07:43Whenever I go to the beach,
07:45my biggest bugbear is you get a nice bottle of water
07:49and it's warm within seconds.
07:51And what I always do is I get my bottle of water
07:54and I use it as a pillow.
07:55Yeah.
07:56Sorry, what's the point here?
07:57Are we talking about a product that keeps drink cool?
07:59And that can double up as a pillow.
08:01What you could do, could we not do something like actually have a towel
08:04with something a bit like a compartment built in?
08:07It could keep your liquids cool.
08:09You roll it up, roll it into the bag,
08:11it's got a waterproof zip, off you go swimming, off you go home.
08:14Right, has anybody got any objections to this idea?
08:16Because I'm not hearing anything else.
08:17I would actually, personally, I would buy Jamie's towel.
08:20I'm happy with the decision, we've made it, let's just move on, OK?
08:24Like a bum bag that's watertight.
08:26I think to keep your valuables in as well.
08:29It's almost like a microfibre towel, I'm not, I don't know the actual measure.
08:32I really got, I really feel, I think...
08:35Can I speak please, can we find out?
08:38I think we're going more toward a really sort of easy, relaxing seat
08:43that's cheap to build, that looks cool.
08:45Girls, I'm just going to speak over you, I'm sorry to be rude, I've got an idea.
08:50I really think reading books, I don't know about you...
08:53Well, we've had... You've not let me finish.
08:55When I'm reading a book, then I'd love to have something that probably holds it
08:59or something that makes it more easier so I can have my hands free.
09:03OK, the book idea isn't hooking me.
09:05Everyone's going to have their favourites at the moment
09:07and we can all reconvene afterwards
09:09and then we can probably narrow down onto one of the product ideas.
09:1311.30am.
09:18Packed off to the seaside by Stella,
09:21Chris,
09:23Christopher
09:25and recently redundant creative Alex.
09:28I've just thought now, you know, the beach box, the beach mate, the beach station.
09:32Sort of like cushion cool, maybe.
09:34You could call it the cooler or cool, C-U-U-L.
09:39Put like an I on the end.
09:41Yeah, coolie.
09:42Coolie, yeah.
09:43People go, oh, coolie, put it in the coolie.
09:45Exactly.
09:46Not, I'll put it in the coolie, put it in the coolie for us.
09:48If you've got the coolie, bring it to the beach.
09:50Exactly.
09:51You've got to take a risk.
09:52It's like Lord Sugar himself, you know,
09:54they launched, I think, the UK's first video phone
09:56and it didn't take off straight away.
09:58But, you know, Lord Sugar and his team had the confidence
10:01and they were able to do it,
10:03and they were able to do it.
10:05You know, Lord Sugar and his team had the confidence
10:07and that risk-taking hunger to go for it and to try it.
10:10It's about being a trendsetter.
10:11Absolutely, yeah.
10:12You've got to stand out from the crowd.
10:13I totally agree.
10:18Name agreed.
10:19Time to try it on the Sunseekers of Bognor.
10:22We've come up with the name Coolie, C-U-U-L-I.
10:26And if you look at the two U's, they've got two little I's,
10:28so they look like smiley faces.
10:30So what do you think of the name Coolie?
10:35It just doesn't work for me at all, but I don't know why.
10:38No idea.
10:42That was very positive. That's what positive.
10:44Like you say, the name, we had a guy which disagreed,
10:46it's going to be a mum who buys his product.
10:48Exactly. It's not for, like, taking a six-pack of beers in
10:51and whatever else.
10:56To bring their ideas to life, they get a team of designers.
11:00Ready to brief theirs, Stella and the rest of her boys.
11:04The best way to describe it is a towel, a beach towel...
11:09Yeah.
11:10..with a pillowcase added on top.
11:13OK.
11:14Now, inside the pillowcase, rather than being a conventional pillow,
11:17will be... I don't know if you've seen it,
11:19there's gel that you can keep in your freezer.
11:21Yeah.
11:22And you shove your bottle of water in it and it keeps it cool.
11:25You've got to earn respect,
11:27and I think people are starting to see that when I open my mouth,
11:31I'm not holding back.
11:33And if I've got something on my mind that I need to say,
11:36I have to say it.
11:38I'm like a champagne bottle who will explode
11:41if I don't get it out of my system, so I've got to tell people...
11:44What happens when you run off the beach, you know, glistening,
11:47muscles, soaking wet, pick the towel up to dry yourself,
11:50all your bottles of wine and everything come with it?
11:58OK, so, going back to the concept.
12:02We were thinking around the idea of a waterproof case
12:06for your valuables on the beach.
12:08It's not a bad idea, but I'm pretty sure it's been done.
12:11Oh, right.
12:12In the girls' design studio, project manager Laura,
12:15still struggling with her team to find an original idea.
12:26While barefoot on Brighton Beach...
12:30..Liz, Paloma and Sandish search for inspiration.
12:38What about coolers for in the hat?
12:40We thought about sun protection, for example,
12:42so maybe cooling packs for your skin.
12:44I don't think that would really take off.
12:46No, not so keen on that. A bit impractical.
12:49OK, so another idea, protection for your feet,
12:52the heat of the sand, a foot glove, effectively.
12:56You'd be going against an awful lot of products
12:58that are already existing. OK.
13:00My biggest concern right now is that we haven't collectively,
13:03as a team, actually solidified our product choice,
13:06and if we don't define that in the next 20 or 30 minutes,
13:09we could be in big problems.
13:112.30pm.
13:14Half an hour left to submit an idea
13:17so a prototype can be made overnight.
13:21We were also thinking, I know I keep going back on to it,
13:24but something to do with books, about when people are reading books.
13:27We're going round something here that is not the first thing I think of
13:30when I think beach problem, I don't think book.
13:33I'm happy with the book reader because it's unique.
13:36But we've got absolutely no research pointing towards it.
13:39Sometimes you'll sit up on the sunbed and you'll sit to the side
13:43and you'll probably have the book in front of you normally, don't you?
13:47This product's going to make it easier for you to read a book.
13:50You need to actually see it.
13:52I'm really trying, but I just can't see it. Is it...?
13:55Laura! I know, I know it's a problem.
13:58I'm just not sure I can go forward with this.
14:03I just don't know if I can, I'm sorry.
14:10I'm making a decision, we're going with the book,
14:12and we're going to design it now.
14:14As project manager, you really have to be able to make decisions.
14:18And this has left them no time at all to be able to design the product.
14:22How this is going to end up looking, nobody knows.
14:25Hello?
14:27Hello! How are things over there?
14:30The ideas that we had were just not unique enough
14:33and we've had to go with the unique idea.
14:36We've kind of moved on at the moment to the book idea.
14:40Laura, are you absolutely 100% confident on that?
14:43Guys, we've done it. We can't go back.
14:45We had ten minutes to design a product,
14:47so we can't talk any more about ideas.
14:49We've got to try and make the one we've got as good as possible.
14:52How about I just make, like, the biggest mistake?
14:55Would you buy a book stand?
14:57I read on the book sometimes, but I wouldn't buy a book stand.
15:00It's a ridiculous idea.
15:02It's a ridiculous idea.
15:04It's a ridiculous idea.
15:07Tomorrow, the teams have to photograph and print
15:10marketing material for their products.
15:13And the boys have a model in mind.
15:16I think because, obviously, we're pitching this to women,
15:19I don't know how much she's going to love it,
15:21but if we get Stella a nice bikini and bottoms,
15:23I'm sure she'll take one for the team, to be honest.
15:26I don't think it's going to be too much of an issue.
15:29I'd like to see Stella wear a bikini and bottoms.
15:33I'd like to see that.
15:37Hi, Christopher, it's Stella.
15:39We're just on the way to pick up materials now,
15:41like the sand and things like that, which we need for the shoes.
15:44Are you getting any outfits, then?
15:46Yeah, this is why we're glad you called, actually.
15:50Basically, what we were thinking, we're putting it across to you,
15:54it's ladies, like, modelling these products, yeah?
15:58We were trying to sort of see how you felt about doing that.
16:03I'm just worried that I might have other things to do.
16:06If I'm put into that position, I'm going to effectively become a model.
16:10And I'm supposed to be leading you guys?
16:14Oh, go on, mate, take one for the team.
16:16I understand where you're coming from, but I just don't think it's feasible.
16:19Thanks very much. Bye.
16:21It's a bit of a bummer she doesn't... I understand her point, but...
16:24I think that's a wrong decision.
16:26I can't become a model.
16:28I think he was a bit worried about what we might bring back.
16:32Not taking no for an answer, the boys go shopping.
16:36What we're looking for is a bikini.
16:38Could be red.
16:40OK.
16:42We only have something like that, which is all in white.
16:48What about that, then?
16:50Erm...
16:52Have you got any where you have, like, a bikini top with a shirt on it?
16:55Do you have, like, a bikini top which has, like, the tassel bits coming down?
16:58Not really, to be honest, no.
17:00This doesn't look, like, slutty at all. It's quite...
17:03Classy, yeah, that is a pissing...
17:05No, we'll take that, then, yeah?
17:07Happy with that, guys, yeah? We're all happy with the outfit, yeah?
17:10Yeah?
17:148pm.
17:16Armed with Stella's outfit, the boys are back.
17:22You know, the outfit we do have here is quite a classy outfit.
17:25It's a nice top.
17:27I just saw something like a summer top, yeah?
17:30It's nice. It's got, like, a cowgirl look. It's very in.
17:33What cannot be worn with a bra?
17:36I didn't think of that. I just...
17:38I'm sure.
17:40Yeah, I don't think it's going to be anything saucy or anything you need to worry about.
17:43I think the clothes are fine.
17:45OK, I'll do it.
17:47Right, well done. I'm happy with that, guys. I think that's a good outfit.
17:51Excellent, let's move on.
17:53I'll do it. If it means that our poster is going to be better,
17:57I will do things that perhaps I would prefer not to in order to win.
18:02Downstairs, the girls.
18:05But it's going to be small. I've never done that.
18:07I just look at it and go, that's really...
18:09And then the mix quickly.
18:11OK, sorry. Guys, I like us talking down here.
18:14Let's just chill out. Liz, you're talking over me again, I'm sorry.
18:17We cannot handle people speaking like this anymore.
18:20I've never ever seen a product before.
18:23Nobody should underestimate what it is like
18:25trying to control a group of women that are that strong.
18:28You can tell them and tell them, but controlling them is near impossible
18:31when they're in that sort of frenzy.
18:33It's better to have more options.
18:35Guys, OK, I'm just going to seriously say this one more time.
18:38You are making it impossible to facilitate this.
18:478am.
18:49Today, each team must pitch its beach accessory to three top retailers.
18:55Guys.
18:57Yes, bring it on.
18:59For Stella and her boys, a first look at Jamie's Cooley beach towel.
19:04Oh, my God.
19:06This is very exciting.
19:09This is a bit like having a baby.
19:11You know it's in there, you just don't know what it's going to look like.
19:15Ooh.
19:17I like that.
19:19I think it's big.
19:20That was my first impression.
19:22That is awesome.
19:24That is awesome.
19:26Now you've got the ladies.
19:30Now that, my friend, is Cooley.
19:32It's very Cooley.
19:34Oh, brilliant.
19:36Oh, it's here.
19:37Merry Christmas.
19:40Called the bookies, the girls' product is light, portable...
19:45Here's the plastic.
19:47..and comes in eight separate pieces.
19:52OK, and then these two go on top.
19:54Definitely.
19:55We need two bits at each side.
19:57Oh, shit.
19:59How does this work?
20:01That one goes on top of that.
20:03That's the pointy one with that corner.
20:06And then it sits in the sand like on top.
20:09Have we done it the right way? Is it meant to be higher?
20:15I'm not keen on the product.
20:17I know it's unique, so I was happy to go along with that
20:20because I think some of the other ideas we had weren't.
20:22And all of that, I'm not unhappy with the decision that was made,
20:25but I think the prototype is disappointing.
20:28For a holiday product, a sunny pitch will be crucial.
20:32Good afternoon, ladies and gentlemen.
20:35Stepping forward, investment banker Chris.
20:39The age of the traditional beach towel is dead.
20:42We are giving you the chance to be a part of the coolie,
20:47which allows sunbathers to rest in a relaxing, comfortable and highly...
20:53Actually, that's wrong there, sorry.
20:56The coolie, the cooler beach towel experience.
21:01Chris's pitching is rather dreary and monotone, I thought.
21:05Really not too much excitement for the product.
21:08It is a light-hearted product. It's a holiday product.
21:11You know, let's not pretend this is a sort of a nuclear submarine he's selling.
21:15I'm going to be totally honest with you.
21:17I don't want anyone to take it in a negative way whatsoever, OK?
21:21We need to nail this pitch.
21:23Instinctively, Chris, I'm a bit concerned about your delivery,
21:27that it will be engaging.
21:29In my heart, I feel that I want Jamie to do it.
21:32I think, you know, I see, you know, great pitch, honestly.
21:35I thought it was weird and great and everything like that.
21:37It wasn't that great there, was it?
21:39Well, no, the pitch was fine.
21:40It wasn't there, I just wouldn't be talking about changing it.
21:42If you want me to do it, you know I'll do it.
21:45I think it's a bit unfair, just purely because, you know,
21:48I read it once after having about ten minutes to look through it.
21:52I've listened to what you've said.
21:56Go, continue what you're doing.
21:58Please don't take this the wrong way.
22:00I'm doing this, I want us to win.
22:02If I've got a concern, I've got to air it.
22:05I don't really know what she's thinking in terms of her management style.
22:08I think it's piss poor, to be honest.
22:10She keeps coming up with, I don't want it to damage your confidence.
22:13It won't damage my confidence, because at the end of the day,
22:15I don't really care what she thinks about it.
22:17I know I can do it, and that's the bottom line.
22:20Obviously, you start with an instruction.
22:22You name the product, you give a quick spec, brief.
22:25Pitching the girls' bookies, saleswoman Melissa.
22:29I mean, I can sell the Eskimos, really.
22:32I've been called the battering ram, the bulldozer, the bulldog.
22:36I tend to stick my teeth in, and I tend to not let go.
22:40So, I would say this applies to your built-in end user.
22:48I'm confused. Built-in to your end user?
22:50Built-in to your end user. You're using...
22:52Just make it easy and simple.
22:54I'm sorry. That's my assumption.
22:58And applicability specifically to, obviously, within different retailers.
23:05Can I just say, I'm really going to throw a spanner in the works,
23:08but this is my arse on the line as much as it is all of yours.
23:11Melissa, I thought that you would have known how to nail this.
23:14No, I think that was a bit unfair.
23:16No, I'm not being unfair.
23:18If it was unfair, I'd be saying it behind her back,
23:21and I'd be saying...
23:22That's just bitchy. That's just bitchy for nothing.
23:25Hold on.
23:26I am taking it out of the bag.
23:28You're taking it out of the bag. Exactly.
23:33I cannot work with them anymore. I can't do it.
23:36Seriously, I'm stewing my head in.
23:38I just need, like, five minutes of everyone to just shut up and let me talk.
23:43The whole team are behaving extremely unprofessionally,
23:46especially Joanna, who is just completely incapable
23:49of thinking before she's speaking over everybody.
23:52Melissa's obviously quite a fiery personality anyway,
23:55but as the project manager, I should have right of speech,
23:58and they're not even allowing me that at the moment.
24:02Midday.
24:04Time to add some glamour to the products.
24:11Now the pièce de résistance.
24:13This is the most embarrassing thing I've ever done in my whole life.
24:17Just let me check the shot I've got here.
24:19We just need you to move your left foot slightly to the right
24:22so we can see the Cooley branding.
24:24Fantastic. That's lovely. That's good.
24:29Don't look at me, Nick. Just don't.
24:31That's good.
24:36The girls' photo studio.
24:39We're going to have you lying this way,
24:41and the product shot on the left-hand side here.
24:43It's on the fourth floor.
24:47And Paloma is calling the shots.
24:49Stop worrying about that edge there anymore.
24:51Just concentrate on this middle part here.
24:55Those edges just need to be done.
24:57The product might be a little bit too much to the right.
25:00You lean over... No, your arm's too much in the way.
25:02Just bend your elbow a little bit.
25:04Paloma is the type of person who will just speak to be heard,
25:08but actually doesn't really get involved in grafting.
25:11I call her Princess Paloma
25:13because she thinks she is above doing the dirty, menial labour jobs
25:18that we're all doing to win the task.
25:20Just lie down so I can frame this up.
25:22Perfect. This is the shot. This is the money shot.
25:26Look how easy it is to put away.
25:29Done. Let's go.
25:34It's a wrap over here. We've chosen our shots. We've got five of them.
25:37So we'll wait for those to come through now.
25:39Oh, they're fantastic. Yeah, we've just seen one.
25:41Oh, that's brilliant. That's brilliant, guys.
25:43They're really good. Thank you. Oh, excellent.
25:47Posters printed.
25:49Pitches rehearsed.
25:51Prototypes ready.
25:53It's time to face the retailers.
25:56Come, guys.
25:58First for Stella's boys,
26:00High Street Giant boots.
26:05So, good afternoon.
26:07My name's Chris. I'm here on behalf of Synergy Beach Products.
26:10I introduce to you the coolie.
26:14I'd now like to demonstrate exactly how the coolie operates.
26:17So here is Chris.
26:19He's walking along the beach.
26:21He's got the coolie. He's looking cool.
26:24He now decides he wants to take a lie down because he's very tired.
26:29So he's very comfortable.
26:31He's already looked stylish approaching the beach.
26:33However, he needs a really cold drink because he's parched.
26:37And using the coolie cooling system,
26:40he's managed to keep his drink ice cold.
26:46I'd like to pick up on the point you just made about stylish and looking cool.
26:50OK. It just looks like a rolled-up towel to me.
26:56Thank you. Thank you very much.
26:58Thanks very much. Thank you very much. Nice meeting you.
27:03So, unique, stylish and multifunctional.
27:05Yeah. Nice. Nice. Nice. Good.
27:07Can I say I'm sorry?
27:09Just... You can put it to a vote because I can tell there's different opinions.
27:12Just say. Just say. Just say.
27:13I think you need to hammer it with what the product is at the start.
27:16Sorry.
27:17Why are you always sorry for what you say?
27:19OK. Why are you always confrontational?
27:21I'm not. I'm just saying don't be sorry. You're helping the team.
27:24I'm not being confrontational. I'm saying it how it is.
27:27You're here to put your comments in.
27:29Don't be sorry for them. I'm just doing you a favour, if anything.
27:32OK.
27:36Hi.
27:37First stop for the girls, the UK's top airport retailer, World Duty Free.
27:43Do you mind us popping this box of sand at all on the table,
27:46just so we can demonstrate properly?
27:51Good afternoon.
27:52We are here from Apollo to introduce to you our new innovation, Bookies.
27:58So, as you can see, Liz is now building the item.
28:01It's really, really easy.
28:05And just, like so, place it into the sand.
28:12I'm sure people come into your store and say,
28:14oh, have you got this and have you got that?
28:16Have you got some sort of stand I can put my book on?
28:20This is a very unique product that we feel just doesn't exist currently.
28:24I mean, currently, I go on holiday.
28:26I've not found anything like that before.
28:28I don't know about yourselves. Have you?
28:31Not quite like that, no.
28:34OK.
28:35I love the name. I think the name's fantastic.
28:38Yeah, who came up with the idea?
28:40It was pretty much me personally.
28:42I thought if we could probably design something
28:44that makes reading that little bit more easier,
28:46it would make my holiday more enjoyable.
28:50Obviously, Joanna came up with the product,
28:51but I think we're going there as a company, as a team.
28:54It might just be worth mentioning to Joanna that, you know, we are Apollo,
28:57we are a team, and it's collectively our product.
29:03I know that you came up with the initial idea,
29:05but I just think it's more professional in a pitch
29:07to say it's a group development.
29:09If I wouldn't have said that, it would have been bullshit.
29:11It's not bullshit.
29:12But if you want me to lie as project manager next time...
29:14I'm not asking you to lie.
29:15What do you want me to say then?
29:16I'm not asking you to lie.
29:17I'm asking you to present it as...
29:19Cos it was. We developed it as a group.
29:21Your idea initially developed this concept.
29:23OK, so what I'll say, it was my initial idea
29:25and we developed it as a group.
29:27I'm... OK. Thank you.
29:29Love it.
29:36Next, at World Duty Free,
29:38Stella, her boys and the coolie.
29:43Chris here is lying down in the sun,
29:45but he's realised he needs to ring his wife.
29:48No payphones are available, however the coolie allows him an area
29:52where he can store all of his valuables as well.
29:55As such, he pulls his phone out from within the coolie
29:58and he calls his wife.
30:01He decides enough is enough,
30:03so he decides to take up the coolie towel,
30:05shake off the sand...
30:11..to take it home.
30:13OK, so I've gone to the airport,
30:15I have my towel already in my suitcase.
30:17Yes.
30:18What is the one selling point that would make me want to buy this?
30:22Well, it's quite a multifunctional product.
30:25That pillow would be big enough for a child to sleep,
30:28which mothers always have an issue with on aeroplanes.
30:31But the bag itself to keep their, I'm saying water,
30:35but baby food as an example, cool.
30:43Next pitch for the girls and their box of sand,
30:47online travel and leisure supplier Kit2Fit.
30:52As I'm sure you're aware, reading on the beach could be quite problematic,
30:55it's quite fiddly, you can lie down or sit up
30:58and try a few different positions to find comfortability.
31:04It really gives the customer consumer happiness, if you will.
31:12How hot is it?
31:14There we go.
31:16My biggest criticism probably would be
31:19it would blow over really quickly.
31:27Outside, waiting for their final pitch of the day,
31:31Stella and her boys.
31:40We believe the age of the beach towel is ultimately dead.
31:43We also think that Cooley as a brand has a real propensity
31:47and scope for follow-on products.
31:50For example, we're already banding about the idea of a baby Cooley,
31:53which really appealed to children who want to imitate and mimic their parents.
31:59I like the fact that it's light.
32:01The concept is extremely interesting.
32:04Yeah, we appreciate your time. Thank you.
32:107pm.
32:13Final pitch for the girls, boots.
32:18It's quite slick, it's quite neat.
32:20It's fine, it's slightly bendy.
32:23Once you use it once, I think it's going to become a holiday must, I really do.
32:27I think the design you've applied to the canvas bit looks quite strong.
32:34I think the colour palette is good.
32:36You've understood what someone's needing,
32:38but I think it just looks a bit clunky.
32:42We could quite easily consult with you,
32:45maybe have a look at what we could do to make it slightly prettier.
32:49We are obviously giving you quite a lot of help here,
32:52with how you can improve your product.
32:54Sure.
32:55The quid pro quo for us would be,
32:58we could give you that help, but we'd want the product exclusively.
33:02Because the last thing we want is to help you bring a product to market
33:05that you then sell to everybody.
33:07Vanessa, I think at this stage,
33:09exclusivity is kind of a different conversation.
33:12It's obviously a brand new product with a prototype,
33:14and although we are at a consultative role at the moment,
33:16I just think it's a bit early for discussing the exclusivity at this stage.
33:24Fabulous.
33:25And we're happy you like our innovation.
33:28Thanks.
33:29Thank you.
33:33I know I'm the team leader, okay, but it's not just my decision.
33:36I am advised by my team.
33:38Guys, sorry, my view is it's too premature.
33:40No, but all I'm saying is,
33:41all I'm saying is that exclusivity is a bad idea
33:44with a store that only has one shop.
33:46But if it's a national chain,
33:48exclusivity tends to be a better idea.
33:50But it's your call.
33:51Thanks, guys.
33:54Orders will be placed this evening
33:57and revealed tomorrow
34:02in the boardroom.
34:10Thank you.
34:41You can go for you to the boardroom now.
35:07Good afternoon.
35:08Good afternoon.
35:12So, this task was all about designing a beach accessory.
35:17Gentleman and lady, of course.
35:20Good team leader?
35:21Excellent.
35:22Very good.
35:23Good, good.
35:25Where did you start?
35:26Okay, so we immediately started to brainstorm.
35:30Jamie and Christopher immediately came up with a problem
35:34that they'd experienced on the beach
35:36of having drinks and not being able to keep them cool.
35:39On the way to the beach,
35:40you can pick up a cold bottle of water and a sandwich
35:43so it will stay or remain cool until you want to drink it and eat it.
35:47And it'll be very, very useful for keeping baby food
35:50at a safe temperature when families are at the beach.
35:53You can have anything in there.
35:54Water, keys, credit cards.
35:57Absolutely.
35:58All your personal belongings that you don't want to see.
36:00A Swiss army cushion, then.
36:02Possibly.
36:03Coulee.
36:04Coulee.
36:05Who came up with that, then?
36:07I came up with the name, Lord Sugar.
36:09What are the two umlauts doing on top of the u's there?
36:12We wanted to create an identity...
36:14German connotation.
36:15They all grab the towels first thing in the morning.
36:18It makes it trendy, it makes it cool.
36:21Coulee.
36:22Mm.
36:23Ladies, yours is the bookstand, right?
36:26Yes.
36:27And you have to be a brain surgeon to assemble it?
36:29Not at all.
36:30Not at all.
36:31How do you end up with this one, then?
36:33I mean, whose real idea was this?
36:35Initially, that was mine, Lord Sugar.
36:37When I'm at the beach and I'm laying down on the sunbed
36:40and I'm reading a book, my arms sometimes get stiff
36:43or I can't seem to find a comfortable position to read a book
36:46and I thought that would be quite a good product.
36:49Did you all like this idea in the end, or what?
36:52There was literally two heads on me.
36:54My first head was, I go with market research in...
36:57Look, look, look.
36:59In the interest of time, I'm asking a simple question.
37:02OK.
37:03Was the whole team convinced on this product?
37:05I wouldn't say at first. I wasn't.
37:07It didn't sound like a great idea, to be honest.
37:10It just sounded like a music stand
37:12and I just thought that would be impractical for the beach.
37:15Joy, what are you doing there? Are you deciding to speak today?
37:18Or pleading the Fifth Amendment?
37:20No, I...
37:21That's Sandesh's opinion.
37:23You share it, do you?
37:24I don't buy into it, I didn't buy into it as a bookstand,
37:27but the team went with it and I supported the team.
37:30OK.
37:31We'll get down to some numbers now.
37:34So, Karen, perhaps you'd read out the orders
37:37from World Duty 3 for Apollo?
37:40Erm, Apollo had no orders from World Duty 3.
37:48And Synergy, Nick?
37:51No sales.
37:55Kit to fit, Karen?
37:57Kit to fit placed no orders.
38:06Nick, for your lot?
38:08Yeah, just slightly better.
38:10They placed an order for 100 units.
38:13While I'm with you, Nick, how about the big retailer for your lot?
38:18Zero.
38:22Zero? Zero.
38:28And Karen, the big retailer for Apollo?
38:32Well, they really quite like the product.
38:40But you blew it when you turned down exclusivity,
38:43so they placed no orders.
38:52No orders.
38:54No orders.
38:59I did ask for something special in this boardroom this year.
39:02That is something special, cos it's the first time on a task like this
39:06we've ever had a situation where there's totally zero orders.
39:12Well, I wouldn't exactly say that this is a kind of a massive victory,
39:17but nevertheless, your treat is you're going to Wentworth Golf Club,
39:22which is one of the finest golf clubs in the country,
39:26and you're going to get private coaching from a top professional.
39:30Off you go. I'll see you on your next task.
39:33Thank you very much, Lord Sugar.
39:46Well, ladies, I think you need to go away and have a discussion
39:50about where you think the whole thing went wrong,
39:53because ultimately one of you will be fired.
39:57OK? Off you go.
40:06Three zeros. I mean, that is a record, a terrible record.
40:10They refused exclusivity to the major high street retailer.
40:15If there's one good thing to take out of this whole task, I think,
40:19it's that my mother held this lot together to stop them all squabbling and fighting.
40:23She's had them under control. There you are, women power. You see that, Karen?
40:26I've been telling you this for years. I know.
40:36Look at that posture.
40:43Did you see it? It went straight into the wall.
40:50No, that line there's got to be pointed at the wall.
40:53See, I've got Stella, the PM here, giving me some tips.
40:56Supporting, supporting.
40:58This is what you want in a project leader, isn't it, Stella?
41:01Yeah, well done!
41:03That was better, that was better.
41:05Wow, that is amazing.
41:07Look at those cakes, Stella. Thank you.
41:10I love winning. To think of the other team sitting there in that grotty cafe
41:14while we're having a fantastic time at Wentworth,
41:17it just simply couldn't be any better at all.
41:20It's a team synergy.
41:22Cheers.
41:25Bottoms up, bottoms up.
41:36I did not expect it to be quite that badly received.
41:41The product, each and every one we went to, they said they liked the idea.
41:45They might have got no orders from you.
41:47Well, we would have had one from the major one.
41:49Laura is responsible, ultimately, for the failure of this task
41:53because she didn't close the deal with the chemists.
41:56I just think she's an absolute clown.
41:58When you jumped in and you said,
42:00no, no, guys, this is not the right place or time to discuss this...
42:03I didn't say that.
42:05What other time is there apart from there and then in front of the client?
42:08I'm happy to accept the point. Then why did no-one jump in?
42:11I did, I did. The whole thing is... No, wait a second.
42:14I don't believe the failure of this task was on myself.
42:17I believe the failure of this task was the failure of the team.
42:21It was like controlling a team of schoolchildren.
42:39Yes, can you sign the ladies in, please?
42:41Yes, Lord Sugar.
42:43Lord Sugar's ready for you now.
43:09You've had your chat.
43:11Basically, the product was rubbish.
43:14Yes. And you say yes now.
43:16And I believe you were saying yes, really.
43:18You really were never behind it all the time, was you? No.
43:21If you don't like something, you can't back it.
43:24You don't put it into production, you don't put it into manufacture.
43:27It was your idea, wasn't it? Yes, it was my idea.
43:30I think you wanted to back it, didn't you?
43:32Definitely. I thought that it was a unique product.
43:35It's not a good one, though, is it?
43:37It's not a good product.
43:39Who else didn't like this bloody thing?
43:41I didn't like it.
43:43Where's all your brains, then?
43:45There were some people that were particularly passionate about the book idea.
43:48Who were they?
43:50I think Jo and Melissa from the design team were particularly passionate.
43:53Would you say that's fair to say?
43:55I was passionate about the idea, Joy,
43:57because that was pretty much the only idea that we did have at that time.
44:00I don't agree with that. There were other ideas.
44:02I think your passion actually hinted at some of the potential brains.
44:06There were other ideas on the table
44:08and we didn't take the time to brainstorm them out as a team.
44:11Seriously, along this entire task,
44:13everybody has been really easy to criticise,
44:15but there have been very few people offering solutions.
44:18The other thing, if the large chain of chemist stores was dealt with properly,
44:23that maybe you could have come in here with an order.
44:27Just run me past this exclusivity thing again.
44:30Where did it get shut down, then? You shut it down.
44:32Yeah, I mean, people are saying that they were elbowing me and looking at me.
44:35I definitely elbowed Laura at that point when she said,
44:39this is not the right time to discuss it.
44:41Can I make my point? Can I make my point?
44:43And then you can make your point, Laura.
44:45I definitely elbowed her because I know exclusivity with a multinational chain
44:49is something you would be mad to turn down.
44:51My initial reaction was to say, it's maybe a little early.
44:54Was it maybe a little early or definitely not?
44:57No, that was my initial reaction, which I voiced,
45:00and that isn't a mistake I'm fully accepting,
45:03but I don't make mistakes twice.
45:05But who did make the mistakes here, then, because one of you is going to do?
45:09I just think that, you know, I led the team to the best of my ability.
45:14I did feel on many occasions that I was just controlling an uncontrollable group.
45:20I'm extremely intelligent and incredibly good at managing people.
45:24Yes. Your words. I am.
45:26You just told me that you're unable to manage this lot.
45:28I think if you'd have given this task to anybody else,
45:31nobody would have managed it as well as I have.
45:33I feel like it was just like controlling a circus.
45:35I'm going to be like a dog with a bone for a while,
45:38and I'm not going to give up on this product.
45:40Yes, OK.
45:41Because I can't believe seven people that all must have been on a beach,
45:44all go on holiday, couldn't have come up with something better than that.
45:48Well, I was really disappointed that we didn't brainstorm more
45:50about some of the ideas that we had.
45:52Why didn't you voice that? I did, Laura.
45:54Sorry. You didn't. No, I'm sorry.
45:55You were sitting on the fence.
45:56If you didn't like the idea, you need to stand up,
45:59even take Laura to the side and say,
46:00look, I'm not happy with this.
46:02However, I've got an alternative solution.
46:04OK, maybe I've been intimidated by some of the noise,
46:08and that's a bad thing, and that's not in my nature,
46:10and I'm surprised by it myself.
46:11I gave you every opportunity to voice it to me.
46:13Every single stage.
46:14Laura, you knew. You knew I didn't like that product.
46:17I said so much.
46:18Every time you would say something to Laura, you'd say,
46:20OK, I'm not happy, but oh, I'm sorry for saying that.
46:23I had a penny for every time you apologised for saying something.
46:25That's not true.
46:26I wouldn't need this job because I'd be a millionaire now anyway.
46:29Oh, Jo, that's just unfair. That's the truth.
46:31That is the truth.
46:32You were apologising for everything you were bringing up to Laura.
46:35Laura, am I telling the truth?
46:36Jo, you...
46:37OK, OK, I'm getting nowhere.
46:40Sometimes some people get confused
46:43that this is all about who can shout loudest,
46:45and that is not what I'm looking for at all.
46:48All I'm hearing is a group of ladies in turmoil.
46:52Who's the major culprit?
46:54You?
46:55Not at all, no.
46:57If it wasn't for me, we wouldn't have had an idea at half past three...
47:01Can I say that I have a massive amount of respect for Jo,
47:04but I do feel that her approach is very divisive.
47:07I think it's a bit aggressive, and I'm a very aggressive person.
47:10Joanna, you're very aggressive, Joanna.
47:14Laura, I need to ask you to think carefully
47:18as to why you will be bringing two other people back into this boardroom.
47:23Would you like me to think now? Yeah, I would.
47:31I'm going to bring back Joanna.
47:35And...
47:44I would like to bring back Sandesh, sorry.
47:47Sorry, you don't have to be sorry to me.
47:49No, I'm just... You have to...
47:51I just have to reiterate how hard this decision is.
47:54I would happily bring in the whole team, actually, to this boardroom again.
47:58I think you're making the wrong decision.
48:00You are making the wrong decision.
48:02If it wasn't for my idea, we wouldn't have had a...
48:04What else did she bring back in? I asked you before.
48:06I think she needs to bring back Joy and Paloma.
48:08Joy hasn't contributed much at all.
48:10I've given 150%.
48:12I don't understand why you've chosen me at all.
48:16Paloma, if you can say something...
48:18This is a personal attack.
48:20No, it's not!
48:22Guys, listen to yourself. Listen to yourself.
48:24This is ridiculous.
48:25I think you've made a decision...
48:27No, excuse me, Paloma, at the beginning of the pitch...
48:33This is like watching a bunch of bloody amateurs.
48:38Can I just say something? Yeah.
48:40You are representing businesswomen today, one of which I am.
48:45Yes.
48:46And I have to say it is outrageous the way you're behaving.
48:4975% of my management team is women
48:52and I've never come across anything like this.
48:55And I think you have to remember who you're representing in this process.
48:59Young women out there who want to have an opportunity to do this,
49:03you should be an example to them.
49:05Well said.
49:07Laura, you're going to have to justify to me... I won't.
49:10..the reason why you're bringing someone back in this boardroom,
49:13so you make the choice. I won't. OK.
49:16I would like to bring back Joanna and Joy.
49:19Right, OK.
49:21The rest of you, go back to the house.
49:26Listen to her words.
49:28I think that's the most sensible thing that's been said here today.
49:36Right, ladies, you step outside and I'll call you back in in a moment.
49:48I feel a bit numb, actually, after that experience.
49:51It's outrageous, really, what is going on with this lot.
49:59Some people come into this process thinking that it's all about
50:02a kind of wrestling match or a boxing match.
50:05And then again, there's people that...
50:07Well, I know it's only two weeks into it,
50:09but there's some that I don't know what they've been doing, actually.
50:12PHONE RINGS
50:14Yeah, send the three of them in, please.
50:17Vortuga's ready for you now.
50:36Laura, you've brought two people back in here and I asked you why.
50:40So I don't care which one you want to talk about first, but you tell me.
50:45OK, I've brought Joy back into this boardroom
50:48because I don't feel that she contributed to the final task.
50:51I don't feel like she gave me much creativity.
50:54In my career, I've never had a problem being told that I hold back.
50:58I feel that you did, Joy, hold back on this task.
51:01I did, because I didn't want to take part in a catfight.
51:04But, Joy, I really do believe that I gave you so many opportunities.
51:09OK, and what's the story on Joanna, then?
51:11Our product was clearly wrong, the product choice we made.
51:15In the design, I don't believe that she contributed to making other ideas better
51:19because she was so focused on this book idea.
51:22I found her as one of the hardest ones to control throughout the entire task.
51:26If it wasn't for my idea, Laura, what would have we had up there, then?
51:29I'm saying I've brought you in here because your idea, the wrong idea,
51:32a idea that has not worked, was pushed through consistently.
51:35But as you as the project manager, it was down to your decision.
51:38Why should I be here, then, just for thinking on my feet and bringing up...
51:42I think you're here, Joanna, because you're disruptive and loud
51:46and perceived to be quite aggressive.
51:49I'm sorry if I do perceive my way like that. I'm passionate.
51:53There's a distinct difference between what people call their passion and being aggressive.
51:58Sorry that you feel like that and all of you feel like that.
52:02My instinct was to go with something unique, and the chemists seen something in that,
52:07that they were prepared to take further and probably develop.
52:11So, you know, I shouldn't be in this boardroom.
52:14Who is responsible for the failure of this task, do you think?
52:18It's down to the project manager.
52:21Laura, so why shouldn't I fire you for this task, then?
52:24I have proved to you that I am willing absolutely to take every risk.
52:29And I've come to you today admitting that in the tasks I made mistakes,
52:33but I want to re-illiterate again.
52:35You can see on my CV I do not make mistakes twice.
52:38I'm learning, I'm young, I'm enthusiastic.
52:41I really feel like this is not my time to go.
52:43I did the best job I could.
52:45I did the best job I believe anybody in this team could have done.
52:48Joanna, same question. Why shouldn't I fire you, then?
52:51I've shown for the last task I'm prepared to put myself forward for the project manager,
52:56and we won the task.
52:57On this task I did come up with a unique idea.
53:00My only downfall was probably I was too passionate.
53:03That's all I can say. I shouldn't be fired.
53:05I've got more to give, and I've got more to learn.
53:08Joy, same question.
53:11I don't think I should be fired because I contributed to the last task
53:14in ensuring that we actually went with gourmet sausages as opposed to cheap sausages.
53:18On this task I openly said that I wasn't happy with the bookies along the way.
53:23Well, it's a very difficult decision for me to have to make so early in the process
53:32because actually I'm not that delighted with all three of you.
53:39Laura, the task failed miserably,
53:42and you will go down in this ballroom as the person that came back with zero sales
53:48on a task like this that has never, ever happened before.
53:54Joy, there are people that come into this process that think that they can just step back,
54:02don't say anything and don't do anything,
54:04don't put their head on the chopping block, that they're going to escape.
54:07They don't escape. They do not escape.
54:10In fact, the more they try it on, the more they actually shine like a beacon.
54:17And Joanna, here's maybe the biggest issue that I've got.
54:23Without a question of a doubt, you wind people up, you cause aggravation,
54:29whether you like it or not.
54:31And I cannot have that going forward.
54:34I will change it.
54:35I cannot have it going forward.
54:37This description of passion, it doesn't rub off on me, quite honestly.
54:55I think, Laura, this is a pathetic result.
55:00But looking at some of these people here today,
55:04I get the feeling that it was difficult to handle them.
55:08Even in front of me, it's hard for some of them to keep quiet.
55:15So, a tough decision.
55:21Joy, I haven't seen anything from you, to be honest.
55:24Neither have my two colleagues.
55:27Joy, you're fired.
55:35I'll tell you what, Joanna.
55:37If I don't see a remarkable recovery from a disruption point of view,
55:43then you will be shortly leaving the process also, OK?
55:47This is your last chance.
55:48Yes.
55:49Off you go.
56:05When it's fine to have people that are passionate,
56:08it's fine to have people with ideas, good ones or bad ones.
56:11But, I mean, the cardinal sin in business is just simply not pulling your weight.
56:15And regretfully, I never saw her pull her weight in the last two weeks.
56:35I'm a bit disappointed, but for whatever reason,
56:38I wasn't meant to go on.
56:41And I don't think I could have handled those girls and that shrieking
56:44for that much longer.
56:48If the main reason you lost was because you turned down the exclusivity
56:51and that was Laura's fault, then she should have been the base of the talks.
56:57I think Joy's gone.
56:59You think Joy's gone?
57:00I think Joy's gone.
57:01I do, I do.
57:02I don't think...
57:03From what I've got from the boardroom,
57:05I don't think she contributed a lot towards the task.
57:07CHEERING
57:16So, what happened?
57:17He said that his feeling is that I'm aggressive
57:20and I was a bit of a gobshite.
57:22And when someone with that power is saying to you,
57:25look, take a step back, calm down,
57:27it's just one of the best things that could potentially happen to you.
57:31Jo, Jo, the saying is it's not a crime to make a mistake,
57:34it is a crime not to learn from it.
57:36So if you're saying you're learning from it, then good on you.
57:38Yeah, definitely.
57:41One job, now 13 candidates.
57:45Lord Sugar's search for his apprentice continues.
57:51Next time...
57:52You've got to be turning flour into serious dough.
57:55Big orders at the bakery.
57:57400 croissants.
57:59We're not making croissants.
58:01We are now.
58:02And bread's not the only thing rising.
58:05There's no need to get arsey with me.
58:07There's no need to get rude at me.
58:08There's just no point in that.
58:09Why are you being ridiculous?
58:10I am not, just so everybody knows.
58:12I am not going into another meeting like that again.
58:14I know, I know.
58:15That was highly embarrassing.
58:16Bad pitch, no pricing, don't know what you're doing.
58:19You're fired.
58:24And so the contest continues.
58:26The Apprentice back with more next Wednesday night.
58:29Tomorrow night, Kate and Chris are waving off the birds for winter
58:32in Autumn Watch at 8.30.
58:34And tonight, it's Mad Men, up next.