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00:00A city built on commerce.
00:04One man stands out.
00:07With a lifetime in business and a drive to succeed, he's on the hunt for the next big
00:13thing.
00:17Ready to fight for his funding, a pack of prospective business partners.
00:23The world is full of far too many wafflers.
00:25I get the job done, I walk the walk, I talk the talk and I dance the dance.
00:29The future belongs to those who believe in the beauty of their dreams.
00:33That's how I live, that is my motto.
00:36I am an alpha male.
00:37I can make women do what I want in the business world and come to think about it, some men.
00:42On offer, a quarter million pound investment.
00:46I have an amazing idea for Lord Sugar that's going to make him a fortune and it's going
00:49to change the world.
00:50I'm not arrogant because what I'm saying is all true.
00:52I'd give myself a nine out of ten for attractiveness, but I'm not better at business because I'm
00:56good looking.
00:57I'm better at business because I'm better at business.
00:59In the battle for backing, they'll risk it all to succeed.
01:03My absolute worst nightmare is getting to age 40 with a 50 grand salary and a four year
01:07old Toyota.
01:08It's just not going to happen.
01:09I'm like a little stealth bomber, I'm going to come in and smash the competition before
01:14they've even realised I'm there.
01:16Everyone's going to see me as Mr Nice Guy, everyone sees a friend in me.
01:20What they don't know is that I'm coming for them behind their back.
01:28Putting up the cash, Lord Sugar.
01:30I'm going to invest £250,000 into a business, not a job, a business proposition.
01:37I won't be working, you will be working.
01:41Once an East End trader, today a corporate heavyweight, he's in the market for a brand
01:48new business partner.
01:51I'm looking for big bucks.
01:53I want someone that's got potential to bring me in a lot of money.
01:57I'm looking for red rum, not some fairground donkey.
02:02But to secure his support, a punishing selection process.
02:07Wow, that's a win.
02:09That is a win.
02:10Testing tasks.
02:13They're all covering their own backsides.
02:15Twelve tough weeks.
02:17You're very bossy, stop it.
02:19I saved the pitch.
02:20You're already speaking rubbish mate.
02:22I'm not accusing you of being a liar, I'm accusing you of being a fantasist.
02:26You are deluded.
02:28And one life-changing opportunity.
02:31This place is full of sharks, you need to man up.
02:35It's down to business with The Apprentice.
02:38You shut up.
02:40I've had it now, you're fired, you're fired.
02:43You are a total shambles, you're fired.
02:56MUSIC
03:02The boardroom.
03:03MUSIC
03:27Yes, Lord Sugar.
03:29Would you send the candidates in, please?
03:31Yes, Lord Sugar.
03:32You can go through to the boardroom now.
03:34MUSIC
03:57Well, good morning, ladies and gentlemen.
04:00Now, this is the tenth year that we have been in this boardroom.
04:05And so, on this special occasion,
04:07I'm going to start things off a little bit differently.
04:16Can you send the other candidates in, please?
04:18MUSIC
04:26MUSIC
04:31Well, welcome, the other four.
04:35What I've decided to do is to kick off with 20 candidates.
04:39Ten boys and ten girls.
04:42That's the good news.
04:44Here's possibly not such good news.
04:47The process will still last 12 weeks.
04:51That means that, on certain occasions,
04:54I may decide to dispose of more than one candidate at a time.
05:02Be prepared.
05:04Now, this deal is all about getting a £250,000 injection
05:10into a company that both of us will own on a 50-50 basis.
05:15I won't be working, you will be working.
05:18I will be advising and mentoring.
05:20I've got your CVs here.
05:22They all speak very highly of you.
05:25Stephen, you say you're a social worker.
05:28I have a social work consulting business.
05:30You're Canadian, right? Yes. Prior to moving to Britain,
05:32I was actually living in the Arctic doing community development.
05:35Social work in the Arctic? Yes.
05:37I was travelling all over the Arctic.
05:39What was you doing, counselling penguins?
05:41So, your business idea is what?
05:43To start a supported living home for adults
05:46with moderate to high-level learning disabilities.
05:49Got it. James.
05:51Yeah, Lord Sugar, I'm a bit of an entrepreneur, like you, Lord Sugar.
05:54A bit of an entrepreneur? Yeah.
05:56Not like Del Boy. Your nickname is Del Boy.
05:58That's what you've put here.
06:00You do realise the particular character you're aspiring to
06:04was not a successful entrepreneur.
06:06Felipe. Lord Sugar.
06:08We're very international here, aren't we?
06:10I was born in Colombia. Colombia? A lawyer?
06:13I'm a lawyer.
06:14You've had some terrible jobs here,
06:16but you've got a great name as Advising Arsenal Football Club.
06:19It's a great football club.
06:21Really?
06:23Scott. Morning, Lord Sugar.
06:25I see myself as a mix between Gandhi and the Wolf of Wall Street.
06:30LAUGHTER
06:32Not very clear.
06:33Right, Ella Jade, yes?
06:35Good morning, Lord Sugar.
06:36So, my business idea is a production company
06:39specialising in documentaries which will benefit the greater good.
06:42Is it true you've got 100 animals?
06:44It is true, yes.
06:45Probably around 80% sheep.
06:48All right, Sarah. Nice to meet you, Lord Sugar.
06:51You can sell snow to the Eskimos, according to your CV.
06:55Ice, actually.
06:56So you'll be OK there with Stephen, who's been up in the Arctic.
07:00Right, let me be very clear.
07:02While I know the headlines of your business ideas,
07:06you're going to need to work very, very hard in the next 12 weeks
07:10because I will not be going into the detail
07:13until we get to the end of this process.
07:15OK, so let's move on.
07:17I think it's about time I told you about the first task.
07:22All of the products that we have sold in the first task
07:27in the last ten years, from flowers to fish, coffee, sausages,
07:33I'm going to give you the whole lot to sell.
07:36I want to make it clear,
07:38selling these items is all about getting the highest price for them.
07:42You've got to fire sale, you've got to use your brains.
07:45We're going to start with boys versus girls.
07:49And I want to know who the project manager is going to be
07:54for your team and your team.
07:56Keep the salespeople selling
07:58and get someone in management to manage the task.
08:01Who's got sales background here?
08:03I do sales, but I'm better at this.
08:05I'm very good at selling. I mean, I think who's going to manage?
08:08If you all sell, I manage. Go for it.
08:10I manage. No worries.
08:12Felipe? Yes, sir. Fair enough.
08:14Ladies?
08:16Well, who feels the most comfortable, I think?
08:18Who was the person that Lord Sugar said was the...
08:21I'm quite happy to be project manager.
08:24Fantastic. Thank you.
08:26Sarah? Yes.
08:28OK, now, I don't need to introduce Karen and Nick here.
08:34They are my eyes and ears, OK?
08:36So off you go, and I'll see you back here in a couple of days' time.
08:41Thank you.
08:47Tomorrow, ten years of selling in just one day.
08:52Hello.
08:54First, a chance to check out the competition.
08:57Hi, Rashid, Bianca.
08:59Nice to meet you. Nice to meet you, Sarah. Sarah, hi.
09:01Lauren. I'm Robert, by the way. Good. I'm Scott. Nice to meet you.
09:05People look at me, six foot seven, a little bit lanky,
09:08wearing stupid coloured clothes. I couldn't give a shit.
09:10I'm a global sports nutrition marketing manager.
09:13Previously, I worked for a global spirits brand,
09:15and I've also been in the territorial army.
09:17I'm a full-time marketing officer.
09:19I also manage and own three small businesses,
09:22a mother of two and a carer for my father, so quite a busy bee.
09:25Felipe, nice to meet you. Nice to meet you, James. Nice to meet you, mate.
09:28Next, time to get the measure of their managers.
09:31Fair play, putting yourself in the ring round one, mate. Well done.
09:34You've put your neck on the line. We're going to back you 100%.
09:37Yeah, expect that from you guys.
09:39Felipe is a dreamer that believes that everything is possible.
09:43Felipe's strategy in the process is to be Felipe.
09:46You said you were great salesmen. I'm a great manager.
09:49I believe that I can manage you guys, but you have to sell.
09:54I can't believe I've actually taken on the role of project manager.
09:57Good for you.
09:59You can sell ice to the Eskimos, apparently.
10:01I've got a very good feeling we will sell, and I tell you why,
10:04because we're female, and most people will buy from females
10:07because females are more attractive to look at.
10:10My strategy as project manager is to ensure that everybody likes me
10:14and to get everybody on my side.
10:16Tomorrow, what we need to do, we need to look hot.
10:18Loads of make-up, lipstick, high heels, we're going to wear short skirts.
10:21I didn't bring any short skirts.
10:23You need to hike it up, then. You need to do something.
10:26Remember, I'm project manager, so, you know,
10:28unless half of us go sort of dressed up,
10:30the other half are going to look sort of semi-average.
10:36Highgate, North London.
10:39For the candidates...
10:41Amazing. Wow. I love the decor in here.
10:44..a glimpse of their new home.
10:47This is so lovely.
10:49Where am I?
10:51A lot of cereal. One, two, three, four, five, six.
10:54Good to know you can count.
10:56Oh, I love her. Oh, this one's mine, I think.
10:58And a storage space.
11:00Lovely.
11:02Is there no shower?
11:04Is that the only wardrobe space we've got?
11:06There's no shower curtain.
11:09First on the agenda, the new teams need names.
11:12We'll take a seat.
11:14I would like each of you to tell me what name you would like for the group,
11:17and then we'll take it all together and see if we can all agree in one name.
11:20I think dynamic. I think we're going to have to think on our feet.
11:23I think dynamic really clarifies that.
11:25I came up with Viper. I think it's short, sharp, and it's a good team name.
11:29I would go for Summit.
11:31We've risen to the top. Summit, you know?
11:33Summit. Summit.
11:35Sounds like, oh, I'm going downtown or Summit.
11:37I'm going to go and do Summit. No, no, no.
11:39It sounds cheap. Summit has never been done.
11:41Have you ever heard of a company called Summit?
11:43There's a reason for that.
11:45Can we vote for Summit, OK? I'll go with Summit.
11:47Two. I'll go with Summit. I'll go with Summit.
11:49Yeah, Summit. We have a majority.
11:51The team name was my idea.
11:53I was listened to, and that's what's going to happen in this process.
11:55Summit!
11:57There's no I in team, famous saying,
11:59but there's five in individual brilliance.
12:03On the girls' team...
12:05I've got one, as it's the 10th year, decade.
12:07Why don't we go for Decadence?
12:09Ooh, I like that. A name from Nurin.
12:12What does Decadence mean, though? What does it mean?
12:14It could be to spoil, you know, like, too over the top, almost.
12:18What are the other options?
12:20I think it should be called Grafters.
12:22Sorry, I prefer Decadence.
12:24I just think it sounds so much more elegant and feminine.
12:26Team Decadence!
12:28As we drink champagne!
12:30Or really good grafters!
12:32Team Talk's over.
12:34Tomorrow, to work.
12:444.30am.
12:504.30am.
12:524.30am.
12:544.30am.
12:564.30am.
12:58Morning.
13:00Good morning. Lord Sugar would like you to collect your products from Leadenhall Market.
13:04The cars will be outside in 20 minutes.
13:06Guys, you've got 20 minutes.
13:08How long?
13:1020 minutes.
13:12What? No, not 20!
13:14Big day today, isn't it?
13:16Get this first one done, make sure we beat the girls.
13:18It's going to be a walk in the park.
13:20Yeah.
13:22So we need to talk about the strategy this morning.
13:24In terms of what we're wearing, we all look very nice so far.
13:26Nice dress, heels.
13:28Whether we have short skirts on or short dresses on, it's not going to really matter.
13:32I think we really need to think about strategy and how we're actually going to set this up.
13:34That's important, but bring some nice make-up.
13:38Is she serious?
13:44Hidden in the heart of the city,
13:46Leadenhall Market.
13:48Centre of trade for seven centuries.
13:52Today, pick-up point for ten years' worth of products.
13:56From flowers and floaty fish
14:04to cleaning kit and coffee.
14:12First job,
14:14decide how best to squeeze cash from their commodities.
14:18Oh, wow, look.
14:20Nice flowers.
14:22So we have potatoes, we have a bucket of roses.
14:24Coffee bins.
14:26Sausages, T-shirts.
14:28I think we need to focus on adding value to our product,
14:30because if we add value, we can sell it for more.
14:32We should be able to print on these T-shirts.
14:34Also working on ways to maximise mark-ups.
14:38Get the lemons to get as much money out of these as possible.
14:40From project manager Sarah, a sharp idea.
14:44We can cut these up into small slices
14:46and actually sell the cut-up.
14:48I don't think that's a good idea.
14:50No, I don't think.
14:52OK, so what do we get the highest margins on?
14:54Coffee.
14:56What do you think we can do with the lemons?
14:58I think we need to sell those bulk.
15:00I think we could actually get a lot more money by cutting them up.
15:02No, we're not cutting them up.
15:04I just wonder whether we should get the T-shirts, get them printed.
15:06We can actually do a 200% profit.
15:08Can I just stop you there?
15:10If we sell chopped lemons...
15:12We're going to make £500.
15:14Hands of everything, we should chop the lemons.
15:16No.
15:18Anybody I want to talk, I want to put their hands up, OK?
15:20Taking charge of the boys,
15:22lawyer Felipe.
15:24We'll start here.
15:26Sausages. If we get the lunchtime rush,
15:28they're high mark-up.
15:30We've only got to sell about 150 hot dogs
15:32to make the same as we need to sell 500 cups of coffee.
15:34Really, really good idea.
15:36Gourmet hot dogs at Shoreditch Food Village,
15:38selling to the East London call guy.
15:40I think that's a hot dogs option. I think that's the right option.
15:42Sausages sorted.
15:44Just make sure I'm good with logistics
15:46and I'm good with selling to consumers.
15:48Next, work out who does what.
15:50I want you to come with me, Rob, to sell hot dogs with me.
15:52Daniel, I want you to come with me and sell hot dogs.
15:54So we have two teams at the moment.
15:56Two strong teams, OK?
15:58I think the most effective is street selling.
16:00I don't want to do the whole thing.
16:02I'm not asking you if you want to do it or not.
16:04I'm very concerned with the decision you've made. It's the wrong choice.
16:06OK, we agree to disagree.
16:08Everybody wants to have a voice.
16:10Everybody wants to be shown to have ideas.
16:12Charles, I want you to be my second manager.
16:14So you're going to go into our team, OK?
16:16Can I just... Can I say something? No.
16:18I had to be quite strong to the fact that
16:20I was making decisions.
16:22Is my head, my body and everything else, you know, on the line?
16:24So what are you doing in the afternoon?
16:26We're selling to wholesale.
16:28In the morning!
16:30We need a strategy.
16:32I'm sorry, you're really confusing me now.
16:34Dividing her team into...
16:36I'm going to split us down the middle.
16:38I'm just going to make things easy, OK?
16:40I don't want to make it complicated for any of us.
16:42At the moment, I don't know you well enough to kind of judge that.
16:44But we can tell you.
16:46Sarah hasn't divided the teams with any logic.
16:48She should be looking at whose skill set
16:50is best used where.
16:52I'm OK with copy.
16:54Right, so at the end of the day, we haven't got time.
16:56We haven't got time, OK?
16:58She doesn't seem to have a very strong strategy,
17:00so it's hard for us to kind of
17:02depend on her and believe in her
17:04when she doesn't seem to have it together.
17:06Come on, come on, come on, come on.
17:08All right, you take that one, I'll take this one, OK?
17:109.30am.
17:12Guys, what do we have? Copy?
17:14Right, watch your back, you got it?
17:20Stock split.
17:22Let's go sell.
17:24Time to hit the road.
17:26We're going to do great.
17:28You too, yeah, take care. Give me a call if you need anything.
17:30Yeah, will do.
17:32City.
17:34OK, sauces, can we look at sauces here? Cheese.
17:36Searching an organic supermarket
17:38to make their sausages special.
17:40There's Edam.
17:42Marketing man Robert.
17:44Take four of that one. No, that's mature, that's mature.
17:46I've been put in charge of gourmet hot dogs.
17:48We have here an avocado hummus.
17:50Seaweed.
17:52We're going to make them special and we're going to sell them for a higher margin.
17:54Next, please. Feta?
17:56Can we talk one at a time?
17:58One at a time, because I can't hear everybody.
18:0111am, Greenwich.
18:03Hiya.
18:05Turning plain T-shirts into a pretty penny...
18:07Roshin from Team Decadence, how are you?
18:09Roshin's half of the girls.
18:13It's just got to be something you can sell instantly.
18:15Something, oh, cool, I want to buy that T-shirt.
18:17That's why we thought real is quite a...
18:19What about hashtag London?
18:21Yeah.
18:23I would wear that.
18:25I would all agree on hashtag London.
18:27Hashtag London, yeah.
18:29Are we all happy with the colour and the design?
18:31Yeah, it looks great.
18:33Design signed off.
18:35You can do us a good deal, I'm sure.
18:37While the girls agree a price...
18:39£1.50, then.
18:41..across town...
18:43So we've got small, medium and large bouquets.
18:47..using flowers and fresh coffee to attract commuters...
18:51Would you like a double?
18:53Double espresso, please, girls.
18:55..Sarah.
18:57Are we making that coffee, then?
18:59No, you are. I'm project managing this whole task.
19:01We're doing that.
19:03I actually spoke to those people.
19:09Hello, it's Sarah here.
19:11We have come into a bit of a problem.
19:13Oh, what?
19:15You guys have all the seed capital.
19:17Oh, dear, all the money.
19:19So you've sent them to the princes with no money?
19:21Yeah.
19:23Well, that's an issue, isn't it?
19:25No.
19:27Big mistake.
19:29Here's a Lulu.
19:31The seed money wasn't handed over to Rashid,
19:33who's gone off to get the T-shirts printed.
19:35Who's to blame?
19:37Sorry, listen, this is completely my fault
19:39and I take full responsibility for that.
19:41No worries, look, we'll see you soon.
19:43No, they're on their way back here to get the money.
19:45Loss of selling time.
19:47That is such a delay.
19:49I don't mean to get the boot in on Sarah,
19:51but the brainstorming was a disaster.
19:53There was no control.
19:55There was no decisiveness.
19:57And then after that, we find out about the seed capital.
19:59It's just been error after error.
20:03Lunchtime.
20:05Let's think about this logically.
20:07150 hot dogs, four blocks of cheese.
20:09How much cheese are we going to be using for each hot dog?
20:11Still shopping for gourmet ingredients,
20:13Felipe's team.
20:15Why don't we take some of this one?
20:17Look, they are cut up.
20:19We just can put them on quickly.
20:21Five, six...
20:23Team Summit have wasted so much time coming here.
20:27It's already midday.
20:29They picked the hot dogs because they wanted the lunchtime trade.
20:31At this rate, there's not going to be any lunchtime trade.
20:33There won't even be any dinner trade.
20:37The main consideration now is getting to the hot dog stand.
20:39Sell, sell, sell.
20:43Also running behind.
20:45Who's got them up?
20:47Who's got the address, guys?
20:49Most of the boys.
20:51We haven't even got the T-shirts, guys.
20:53We're running without the T-shirts.
20:55Let's go get the T-shirts.
20:57That's a rookie move, that is.
20:59Let's slow down, let's calm it down a little bit.
21:01Have we got any trade contacts around here to sell the T-shirts?
21:03What have you got in there, James?
21:05Potatoes, fish, I've got everything.
21:09Hey, mate, here you go.
21:11Yeah, we want a logo put on it.
21:13Some kind of artwork.
21:15There's five of us here, each come up with one idea.
21:17We've got 30 seconds to think of it, and then we pitch it.
21:19Yeah. OK?
21:29On the other team...
21:31Wait, careful, careful.
21:33..racing back to collect their cash...
21:35Go, go!
21:37..the girls take a pit stop to push potatoes.
21:39Can we give you two bags?
21:41That's 50kg for £15.
21:43They're brilliant spots.
21:45£7 a bag.
21:47£7 a bag.
21:49£7.10.
21:51That's £7.
21:53Go on. £7.
21:55Go on.
21:57Deal done for just £14.
21:59Still to sell, half the spuds.
22:03Thank you.
22:05Not the best sale, but I was the first one to make a sale,
22:07so I'm happy with that.
22:09Thank you, bye.
22:11We're not in the best location, but look, it's one sale,
22:13and we're going to be back at work this afternoon.
22:15Positive impact, big impact.
22:17It doesn't mean anything to anyone, does it?
22:19Still searching for a slogan.
22:21Rise, R-I-Z-E, and then a picture of an arrow.
22:25Charles is half of the boys.
22:27We were here late, we need to get out selling now.
22:29That's all we need to be doing right now.
22:31There's absolutely no leadership from Charles.
22:35We need a little direction and a little channelling
22:37because we're starting to make a shambles of this whole thing.
22:39I've got an idea.
22:41Buy this T-shirt.
22:43Yeah, and buy that big long letter.
22:45Buy this T-shirt.
22:47Yeah.
22:49This is going to hurt in the boardroom.
22:51We need to move on now.
22:53With time to kill while printing takes place...
22:55We don't know where we're going, though.
22:57..social worker Stephen lobbies to stay local.
23:01There's a very well-known shop that sells mashed potatoes.
23:03Let's go there and see if they'll take our potatoes.
23:05Guys, guys, guys, I'm going to make a fundamental decision here.
23:07We're going to go to the balloon shop,
23:09we're going to sell the balloons and we're going to come back here
23:11for the T-shirts after that. I'm with that, Charles.
23:13I'm going for that decision and I don't care what anyone else says.
23:15Let's go.
23:17We hit the road hard now.
23:211.45.
23:23Shoreditch.
23:25You look great.
23:27You look absolutely amazing.
23:29Hungry for sales of their dressed-up dogs...
23:31Let's do this.
23:33Have you eaten? ..Felipe's sausage sellers.
23:35Can't say I'm seeing a hot dog.
23:37Hey, guys. Hey, how's it going?
23:39Is there food in there?
23:41Have you...? You've got food.
23:43We missed a bit of the lunchtime rush.
23:45I'm trying to do everything in my power to make sure we can get it back.
23:47Hello?
23:49You didn't notice me? I'm wearing a hot dog outfit.
23:51My strategy going forward, simple.
23:53Four words. Sell, sell, sell, sell.
23:55One, two, three, four. Can we have four Mexicans, please?
23:57It's hummus guacamole, which is lovely, OK?
23:59It goes really well.
24:01They're absolutely delicious.
24:032.30.
24:05So, guys, with this sale,
24:07I just want 100% your commitment and attention.
24:09I'm going to go in and do the pitch.
24:11Please don't talk over the top of me while I'm in here.
24:13OK.
24:15Brokering balloons to a kids' party company,
24:17sales manager Mark.
24:21What we've got to offer you guys today
24:23is these balloons here.
24:25I don't want it.
24:27Is that something that you guys can use in the business?
24:29We often use other companies for that.
24:31I suppose you have to pay a premium for them, don't you?
24:33Yeah.
24:35If you bought them direct, you're going to miss the middleman.
24:37James, James, James.
24:39Sorry, guys.
24:41James, I'll talk to the guys.
24:43So, I was thinking of £300 done.
24:45I mean, I had more of a figure
24:47of about £100.
24:49£300 is a good deal.
24:51Not only that, we're chucking in ribbon,
24:53we're chucking in weights. £250.
24:55James, £200 all in.
24:57We need more than that, don't we, guys?
24:59Hang on, James.
25:01We've come to £230.
25:03There's got to be a bargain at £230.
25:05£230.
25:07Thanks, mate.
25:09Fish flogged.
25:11Netting the boys over £200.
25:13He's northern, I do apologise.
25:15He's a little bit confused.
25:17He'll sell his grandmother.
25:19Central London.
25:21That's £2, please.
25:23For Sarah's team, a mid-afternoon coffee rush.
25:25We can't do any more.
25:27Someone's got to be serving.
25:29Someone's got to be taking the money and someone's got to be managing this.
25:31I know, but we can't do two guys waiting, Sarah.
25:33Well done.
25:35We've done really well today.
25:37We've sold so many coffees.
25:39I've just sold 20 for £35, which I think is a great sale.
25:41Was that your sale?
25:43That was my sale.
25:45Right, then you come and help with coffees, then.
25:47No, because I'm project manager, I'm afraid.
25:49I'm actually managing this whole task.
25:51That is my duty, so please don't tell me what I need to do.
25:53So, you're going to sell everything
25:55and we're just going to graft?
25:57You know, just the way it goes.
25:59They're serving the coffee. We can't do everything.
26:01I can't stand there and make coffees.
26:03I seem to be doing a very good job in selling,
26:05so I think I'm, you know, I'm going to continue doing that.
26:07I'm sorry.
26:09London Bridge.
26:11Dankeschön.
26:13Dankeschön.
26:15While the girls secure a tasty deal on their bangers.
26:19Got rid of all the Frankfurters for £178.
26:21It's just the pick-me-up we needed.
26:23Do you like hot dog?
26:25For the boys...
26:27You don't eat meat? This is probably the wrong thing for you.
26:29Sausage sales have stalled.
26:31Oh!
26:33This sub-team have run out of customers,
26:35but they've done OK with the hot dogs.
26:37They've upsold, they've sold them at the right price.
26:39Smashed it. Well done, guys.
26:41The only person who's struggling to find his place is Scott.
26:43Come on, give us a shot. Give us a taste.
26:45He hasn't really sold anything
26:47and he hasn't really contributed anything.
26:49Can't tempt you?
26:513.45pm.
26:53Picking up their petty cash...
26:55Come on, we're nearly there, I'm sure.
26:57..the girls.
26:59How much do you need? We need 150.
27:01OK, so there's 50.
27:03Bye!
27:05Good luck!
27:07Cash flow finally fixed,
27:09it's back to the printer
27:11on the other side of town.
27:15Pressure has been put on us. This is our big ticket item.
27:17We're just going to have to do it as fast as we can.
27:19If we get one big deal, that's it.
27:21That's it, we're done. You know what I mean?
27:23Hello, Felipe.
27:25Taking his team in a different direction...
27:27What happened with the T-shirts?
27:29..Chiles. We've got two options.
27:31And I'll tell you which one I've chosen.
27:33The T-shirts are about an hour and a half away.
27:35But we've got an appointment to try and sell the potatoes
27:37and potentially the cleaning material.
27:39We need to sell the T-shirts.
27:41Make it clear to him if we go to the appointment
27:43we probably won't get the T-shirts.
27:45Just to let you know, we might not make it back to Greenwich.
27:47In enough time to sell T-shirts.
27:49Go to the appointment, because that's the only lead
27:51that you have at the moment,
27:53but we really are running out of time.
27:55I want the T-shirts to be sold.
27:57All right, thanks, Felipe. Thank you, Felipe.
27:59If I was you, I would turn around and go and get the shirts.
28:01I appreciate your comments. I made a decision.
28:03And I can't understand why comments like that
28:05are helping to the situation.
28:07I have been helping. Had we gone to Greenwich
28:09with just five minutes' walk from that T-shirt shop,
28:11this wouldn't have happened.
28:13Stephen, get a grip.
28:15As a sub-team manager, you've made a decision
28:17and I'm following your lead. Thank you.
28:19I would not go against something you said.
28:21I appreciate your support. Oh, no problem.
28:23Don't throw him under the bus, though.
28:25I'm not throwing him under the bus.
28:27I'm being very supportive.
28:295.15.
28:31Taking her team on a trip to the zoo...
28:33Oh, gosh, look, it's Penguin Beach.
28:35Come on, guys.
28:37..Sarah... Wait for us.
28:39..with a plan to clean up.
28:41Hello, thank you very much for meeting us today.
28:43Actually, we have some cleaning products
28:45and we were thinking it would be really good
28:47if we asked you if you would like to buy this from us
28:49for £250.
28:51How did you come up with the price point of £250?
28:53Well, to be honest, it's a bargain.
28:55We've knocked it down from £300,
28:57so I thought, well, you know,
28:59being nice to you because you're such a great organisation
29:01and I love the zoo.
29:03Right, these are very, very good toilet brushes.
29:05They're very sturdy.
29:07And these gloves.
29:09Right.
29:11Are all the products environmentally friendly?
29:13Because, obviously, it's important for the animals here at the zoo.
29:15I think so, yes, I think they are.
29:17You think so?
29:19Let me check.
29:21Well, they are plastic, so I wouldn't want to see them,
29:23obviously, near the penguins.
29:27We've got some challenges with some of the products as well
29:29and the amount we could use them on site.
29:31Thank you for your time, anyway.
29:35Thank you very much. Thank you.
29:37Bye.
29:41It was a little bit embarrassing with the amount of money
29:43that we were going to charge them.
29:45Do you think you did a great pitch?
29:47I thought I did.
29:496pm.
29:51Covent Garden.
29:53Felipe?
29:55We have an hour left. What is your strategy to sell the T-shirts?
29:57We're going to leave the T-shirts.
29:59What we're going to do is we're just going to get the cleaning products
30:01and just shift them.
30:03Felipe, you've got to let them get on with this.
30:05Just get on hard and sell.
30:07OK, go for it, guys. Let's go.
30:09Guys, we have beautiful bunches of flour.
30:11£5, £4 for lemon.
30:13Thank you very much.
30:15One last push.
30:17Hello, ladies. You're interested.
30:19You want a flour?
30:21Do you have a boyfriend?
30:23Would you like one?
30:25May I interest you?
30:27How many do you want?
30:29That is so nice of you.
30:31Next, please.
30:33Right, come on, guys.
30:35Where is it?
30:37Do your windows need cleaning?
30:39Give us 20 and we'll give you windows quickly.
30:41Let's go fast.
30:43Do this quickly, guys. We've got to get out of here.
30:45This is mucking around.
30:47Customer satisfaction is our key.
30:49We're going to wipe this for you.
30:51There's a spot over there, guys.
30:5330 minutes left.
30:55Finally, back at the printers.
30:57I'm so sorry.
30:59But short on time to sell their shirts,
31:01from Roisin,
31:03a plan to claw back
31:05some cash.
31:07This might be a bit unorthodox, Simon.
31:09And a bit unusual.
31:11As long as you don't want me to buy them.
31:13Well, just wanted to consider it for a second.
31:15No, I'd have them for years.
31:17What about then if we said
31:19£4 ago, £240,
31:21shake hands now and you will at least double your money?
31:23I'd give you 50 quid for them all.
31:25We were going to sell these for like 10 or 8.
31:27You didn't know.
31:2960.
31:31OK.
31:33Shirts sold for £50.
31:35The hangers,
31:37they're worth like at least £10.
31:39Dressing up the deal, Ella Jade.
31:41Yeah, go on then.
31:4360? Thank you so much.
31:45Come on, girls, we can do it.
31:49Four lemons for a pound, guys.
31:51Four for a pound.
31:53And another one.
31:55Lemons going everywhere.
31:57Wrap up £5 worth of rose and we'll do a deal, yeah?
31:59Done, see?
32:03What would you say the value is?
32:05Help me out here, I've never sold crates before.
32:07Five. Five for that and five for that, £10?
32:09Let's do it, just sold the two crates we've got there.
32:11Our flower crates. Yeah!
32:15Five minutes remain.
32:19For the girls...
32:21There's the pub.
32:23Potatoes and lemons left to push.
32:25Come on, come on, come on.
32:27Don't jump, lads, don't jump, don't jump.
32:31In London Bridge...
32:33How you doing?
32:35A little bit busy.
32:37Last chance for the boys to shift their spuds.
32:39We've got 100 kilos of Paris Miper.
32:41Paris, what is it?
32:43Marist Piper. Marist Piper, sorry.
32:45Marist Piper, OK. Can I have a little look?
32:47Would you be in the market for buying the full 100 kilos?
32:49Possibly. Come to my next question, which is price.
32:51£150 for the lot.
32:53That's way too much.
32:55You're charging way over the odds.
32:57Sure, what are we talking?
32:5920 quid. 20 quid, miles away.
33:01Miles away.
33:03We've got 230 lemons.
33:05What do you take the lemons for?
33:0730p a lemon?
33:09£66 total.
33:11And then two bags of potatoes for, what, £50?
33:13I think it's expensive.
33:15OK.
33:17£60.
33:19We can't do 60, what can we do, we can do 100?
33:21Too much, drop the price.
33:23£90.
33:25Impossible.
33:27These potatoes, when you look at them, they almost shine in the glistening sun.
33:29And in a way, when you have your customers enjoy these potatoes,
33:31it's not going to be just a potato,
33:33it's going to be an experience.
33:3550kg of potatoes
33:37and 230 lemons
33:39for £100.
33:41Really, really bad.
33:43£75.
33:45£70.
33:47£75 is my final offer.
33:49£75 is my final offer.
33:51£75.
33:53£75.
33:55That's a hard bargain.
33:57No worries.
33:59£55.
34:01No, no, £65.
34:03All right, £50.
34:05Deal.
34:07Thank you.
34:097 o'clock.
34:11Trading over.
34:13CHEERING
34:15We pulled together and we worked as a team
34:17and it just shows what we can get done.
34:19It's just been a disaster from our side.
34:21Tell you the truth,
34:23I actually forgot that we've got a PM.
34:25Me too.
34:35Hello, Charles.
34:37Can you give me an update, please?
34:39Yeah, I can give you an update.
34:41We got to sell the potatoes for £75.
34:43But that's at the cost of the T-shirts.
34:45So you didn't get to sell the T-shirts?
34:47We didn't get to sell the T-shirts.
34:49We didn't get to sell the T-shirts, no.
34:51We've lost time.
34:53And we've just had to do the best we can.
34:55Me and Mark have done two good sales.
34:57Let's just hope that you've brought something in too.
34:59How have you done?
35:01Talk to you later. Bye, cheers.
35:03How much have you made?
35:05Philippe.
35:07They've not sold much.
35:11Tonight, totals will be totted up.
35:13Tomorrow, the boardroom.
35:35You can go through to the boardroom.
35:43Thank you.
36:05Good morning.
36:07Good morning, sir.
36:09So,
36:11you ended up as project manager.
36:13I believe you've come up with a team name.
36:15Team Summit.
36:17Daniel came with the name.
36:19Daniel, what did you do? Shout out.
36:21I thought of Summit.
36:23So tell me how you set about the task, Philippe.
36:25So I divided the team thinking strategically
36:27of the strengths and weaknesses.
36:29I thought Charles had many years of experience
36:31and could help me in their team
36:33as a sub-team leader.
36:35Good project manager.
36:37He had good direction and was organised.
36:39OK, sounds good.
36:41So, Philippe, what did you go off and sell?
36:43So, Philippe's team went to sell hot dogs.
36:45I heard you didn't start selling
36:47until later in the afternoon, is that right?
36:49We had to drive to Planet Organic supermarket
36:51to get the ingredients.
36:53Oh, so they weren't just plain hot dogs?
36:55They weren't just plain hot dogs.
36:57So we wasted time there, we missed some of the lunch hour.
36:59It's kind of like a no-brainer, isn't it?
37:01People going to buy hot dogs round about lunchtime.
37:03Yes.
37:05Charles' sub-team, tell me about the T-shirts.
37:07You said that you came up with a name.
37:09How long would that take you, two minutes?
37:11It took us... Lord Sugar, it took me about an hour and a half.
37:13From what I've understood from Karen,
37:15you actually didn't even go back and get them
37:17and didn't sell any at all.
37:19We didn't have time, Lord Sugar.
37:21Are you telling me that £500 worth of T-shirts
37:23are still at the printers?
37:25Correct.
37:27All right.
37:29Ladies, I've been told your team name,
37:31Decadence, is that right?
37:33It is an odd name to choose,
37:35bearing in mind it combines
37:37decay, decline,
37:39even moral turpitude.
37:43With loads of self-indulgence,
37:45hardly the qualities I would have thought
37:47that you would wish to find
37:49in your next business partner.
37:51It wasn't just my idea, by the way.
37:53The reason why I actually suggested the name
37:55because I was more or less playing with the word decade
37:57and I actually did say to the girls
37:59that I'm not 100% sure on the definition.
38:01I think you might want to have a rethink.
38:03So I'll tell you what to do, not now,
38:05but go away and have a think about it,
38:07come up with another name
38:09and make sure that it has some logical meaning.
38:11So, Sarah, you were the project manager.
38:13What did you decide?
38:15Well, in terms of trying to brainstorm
38:17in terms of how we're going to sell the products,
38:19that's what we spent the majority of the time doing
38:21and we spoke about how...
38:23Did you have a brainstorm?
38:25No, it was a disaster.
38:27I heard a very detailed explanation
38:29from Felipe here.
38:31He went through all of the skills of each individual person
38:33and I think they all agreed
38:35that he chose the right people.
38:37Well, I think I just kind of gauged
38:39each personality individually anyway before that.
38:41Oh, really?
38:43Well, I could see the strong personalities.
38:45What did you all think of that initially?
38:47I did say to her to split the salespeople in two teams
38:49and she just wasn't having it.
38:51She said, no, I've made my decision, we're going half.
38:53Physically, the half?
38:55Physically, right down the middle.
38:57Well, because they were talking, you know,
38:59there was no strategy,
39:01there was no strategic thinking.
39:03All right.
39:05Let's talk about the teams,
39:07what they went off to sell.
39:09So, as project manager,
39:11I decided that each person was going to have a task.
39:13Can I just finish this bit?
39:15Sorry, because I was a project manager, that was my duty.
39:17I said to...
39:21Sorry.
39:23Your employees, yes?
39:25Gemma and Bianca
39:27were going to put the bouquets together
39:29and sell the flowers.
39:31Roshim, where did your team run off to?
39:33We had agreed initially that we were going to do the T-shirts
39:35as our added value item
39:37and we were going to go to the printers.
39:39From what I can understand from Nick,
39:41you get there and you go, oh, I ain't got enough money.
39:43Yeah.
39:45You're an accountant, right? I am an accountant, yeah.
39:47So the first thing you think of is,
39:49am I leaving the house without my trousers on?
39:51No. Oh, I need some money.
39:53Here's the greatest bit of business.
39:55You sold £50 with the printing man.
39:57Yeah.
39:59And in the end, you sold him the lot for £50.
40:01Yeah. £60, actually.
40:03Oh, sorry about that, £60.
40:05£60 of your own money.
40:07We left that brainstorming session with,
40:09to be honest, at a loss of what we were doing.
40:11Bearing in mind it was the first task,
40:13I mean, how do you think her project management was?
40:15I mean, be honest.
40:17Non-existent. Not very good.
40:19It's disappointing.
40:21All right, well, look, I think it's about time
40:23to hear about the actual sales figures.
40:29Karen.
40:31Well, Philippe and his sub-team
40:33made £356.70 worth of sales.
40:39And Charles and his sub-team, £340,
40:43making a total of £696.70.
40:45OK.
40:47Fine.
40:49Nick, how about you?
40:51Gene's sub-team
40:53pulled in just £312.
40:55Hmm.
40:57And when that's added to the other team,
40:59Sarah's team,
41:01their £441.50
41:03gives a total of £753.50.
41:07Right.
41:09That's about a £50 difference, isn't it?
41:11The T-shirts,
41:13they cost you dearly.
41:15Anyway, ladies, look.
41:17Ten years ago, the very first treat
41:19was on the London Eye.
41:21So I'm going to send you back to the London Eye,
41:23but this time I've laid on
41:25the VIP capsule.
41:27So, OK, off you go.
41:29I'll see you on the next task, yeah?
41:43Well, gentlemen,
41:45I'm going to send you off now
41:47and we'll discuss it in far more detail.
41:49OK? Off you go.
41:59Oh, wow, this is lovely, isn't it?
42:01Wow.
42:03I really can get used to this.
42:05This is what success feels like, then.
42:07Absolutely.
42:11Big Ben.
42:13So that's Buckingham Palace straight ahead, is it?
42:17OK, ladies, I think we should toast
42:19to winning the first task.
42:21Come on, girls, let's learn from our mistakes.
42:23Teamwork makes the dream work.
42:25Onwards and upwards.
42:27Onwards and upwards.
42:39Charles, you are my right-hand man.
42:41OK, tell me what happened in your team
42:43and who didn't deliver.
42:45Stephen didn't pull his weight.
42:47He was negative against everything.
42:49He was holding his back, he was dragging his down.
42:51I said, you need to instruct the driver
42:53to turn the car around so we can collect the T-shirts.
42:55We were on our way to two appointments.
42:57I'm still speaking.
42:59I'm the most credible candidate in this process.
43:01I don't feel that I should be brought back
43:03into the boardroom.
43:05This is not a competition between the ten of us.
43:07It is a team. Why not to help us?
43:09The reason the team lost the task down to the T-shirts,
43:11plain and simple.
43:13I don't want to turn into a bit of a witch hunt in the end.
43:15Since I'm under fire here, I should speak.
43:17If Felipe brings me back to the boardroom,
43:19that's fine, I'm going to fight my corner.
43:37Yes, Lord Trigger.
43:39Send the candidates in, please.
43:41You can go through to the boardroom now.
44:03Well, Felipe, you want to summarise the reasons for the loss?
44:05Certainly, Lord Trigger.
44:07We had a team
44:09that Charles was managing
44:11which had a very disruptive character.
44:13Who was that?
44:15Stephen.
44:17You're saying that Stephen was disruptive
44:19and that's one of the reasons
44:21for the failure of the task?
44:23I believe that it is the main reason.
44:25The main reason?
44:27Yes, Lord Trigger.
44:29Can you let me finish? I will listen to you.
44:31That is not true.
44:33Every single thing I've done throughout the task
44:35was for the best interest of the team.
44:37Lord Trigger, if we priced £7 per t-shirt
44:39and sold even ten of them, we would have beat the girls.
44:41That's £70.
44:43What did you sell us, Stephen?
44:45No, no, no. Excuse me.
44:47Hold on, hold on. This is a good point he's raised
44:49and I want to get to the bottom of this, okay?
44:51There are two killer items in this package of stuff
44:53that I gave you.
44:55One was the sausages.
44:57Plenty of money you could make on those.
44:59The other was the t-shirts.
45:01The first thing somebody should have done,
45:03all of you should have done,
45:05when we were driving in the car and I was saying
45:07that I have my concerns, please let me speak.
45:09I said, Childs, you need to instruct the driver
45:11to turn around and we need to get those t-shirts.
45:13And you said to me, Stephen, no.
45:15Now, Felipe's
45:17opening gambit here now is
45:19that he places part of the failure
45:21on this task on Stephen.
45:23That's correct, Lord Sugar.
45:25So not on t-shirts, not on the fact you didn't sell enough hot dogs,
45:27you're blaming it on Stephen.
45:29What I hear from that group as well is that all the time
45:31they were arguing between themselves
45:33because Stephen did not want to do what they wanted.
45:35Who told you this?
45:37It might well be in Childs' interest to palm the blame off on somebody else.
45:39Let me make it very clear.
45:41That's a scapegoat.
45:43I'm being scapegoated.
45:45I had four very strong characters in my team.
45:47Out of the four of them, I had one that was constantly
45:49giving me feedback saying that we...
45:51That didn't cost us the task, though.
45:53I never said it did.
45:55Of course, it's always handy to have a scapegoat, isn't it, Childs?
45:57Hmm.
45:59Now, the other item is
46:01the hot dogs.
46:03Perhaps you'd like to explain to me what went wrong there.
46:05I wanted to add as much value as possible
46:07to these sausages.
46:09One second. Let me explain to you first of all.
46:11I gave you sausages.
46:13The mere fact you put them in a bread roll,
46:15you added value.
46:17Why you went off to this fancy place
46:19and bought all this guacamole
46:21and all that other crap he was going to put on them,
46:23I have no idea.
46:25But a lot of those sales were with the additional extras.
46:27The cheese, the guacamole...
46:29There might have been.
46:31You would not have sold any less
46:33if you'd have kept the plain ones.
46:35And you would have sold a lot more, I think.
46:37You would have sold a lot more because you lost
46:39an hour and a half of selling time.
46:41Scott, can you tell me
46:43what you were doing on this task?
46:45Yes.
46:47Because I've had some reports back that,
46:49never mind the bleeding wolf of Wall Street,
46:51you were more like the bloody poodle of Petticoat Lane.
46:53What were you doing?
46:55Obviously, we were out on the street and I was selling hot dogs.
46:57In fact, you were the worst salesman,
46:59other than Felipe, but he said he wasn't a salesman
47:01and he was organising the hot dogs.
47:03I mean, I was put into these situations.
47:05Was you ducking it, Sam?
47:07Was you hiding?
47:09I wasn't hiding at all, Lord Sugar.
47:11Were you trying to be ultra shrewd
47:13and let everybody else fall on their swords and all that stuff?
47:15Not at all, Lord Sugar.
47:17I was attracting people into the market that was kind of non-existent.
47:19At one point, the footfall was very, very short.
47:21I was out in the...
47:23But what are you doing?
47:25I've got numbers knocked down
47:27to the individuals that sold.
47:29I mean, Daniel, quite clearly,
47:31looked like he sold a lot of stuff.
47:33Daniel, what is your opinion about
47:35who is responsible for the failure of this task?
47:39I don't want to dig anyone out, but it has to be Stephen.
47:41It does?
47:43Yeah.
47:45Do not say I'm responsible for the failure of this task.
47:47I'm very concerned.
47:49Do not put the blame on me like that inappropriately.
47:51Lord Sugar, I never gave up.
47:53I never gave up.
47:55He is an irritant.
47:57There's no question of it, right?
47:59But there's not really a reason
48:01for placing blame on a person like that.
48:03Exactly.
48:05Stephen, may I respectfully say to you,
48:07shut up.
48:09Because you know what?
48:11You're your own worst enemy.
48:13Now, talk facts.
48:15Who's responsible for the failure of this task?
48:17Lord Sugar, the reason for the failure of the task
48:19is for two reasons.
48:21Had we even sold 30 of those T-shirts
48:23for the price of £3 each,
48:25we would have gotten much more than the girls.
48:27T-shirts and hot dogs.
48:29Business fundamentals went out the window.
48:31You could have answered me, T-shirts and hot dogs.
48:33I don't want to hear
48:35the rest of the Magna Carta from you.
48:37Okay, I will.
48:39Now, Felipe, you can talk to your blue-in-the-face
48:41about pointing fingers
48:43at an individual being disruptive or not,
48:45but if a person is brought
48:47into this ballroom
48:49for the wrong reasons,
48:51I will frown upon that, okay?
48:59I'm going to bring Chiles
49:01and Robert.
49:03Gentlemen,
49:05go back to the house.
49:07A shambles, basically.
49:09You three people,
49:11I'll call you back in here shortly, all right?
49:19Okay.
49:25Felipe was the project manager.
49:27It seems to me he didn't manage.
49:29Okay, he's not a salesman,
49:31but fine, a good manager will be on to his people.
49:35I mean, this Robert is a little bit
49:37of an arty-farty type of person, I think.
49:39He just went over the top, dressing up hot dogs.
49:43The thing about Chiles, he didn't sell anything at all.
49:45He didn't contribute one pound in sales.
49:47The T-shirt fiasco,
49:49to actually leave him there and do nothing about it
49:51is a total travesty.
49:55Could you send the three of them in, please?
49:57Yes, Lord Sugar.
49:59Lord Sugar will see you now.
50:11Okay, Felipe,
50:13can you tell me
50:15why you brought Robert back in?
50:17Robert was very enthusiastic about the hot dogs.
50:19We went to Shoreditch, which is a very edgy area.
50:21Let me finish.
50:23We went to Shoreditch, which is a very edgy area,
50:25and we needed an edgy product to sell.
50:27We agreed, as a team,
50:29to create gourmet hot dogs
50:31that were exciting, creative and very Shoreditch.
50:33I'm not interested in all this Shoreditch
50:35yuppie, arty-farty bollocks, right?
50:37Okay?
50:39The point I am making is that somebody
50:41decided they wanted to add
50:43these bits and pieces onto a product
50:45because that was the added value side of things.
50:47When did that happen?
50:49That was in the brainstorm.
50:51That was in the brainstorm, Lord Sugar.
50:53That was in the brainstorm.
50:55I was delegated in the brainstorm
50:57to go and get additional ingredients.
50:59I was delegated that responsibility.
51:01We already had a product that we could sell as hot dogs.
51:03But why did you delegate if you thought about that?
51:05Because you told me that you knew
51:07that that would sell.
51:09We agreed as a team.
51:11You admitted you are not a salesperson
51:13but you think you have good managerial skills.
51:15Okay?
51:17Do you believe, bearing in mind
51:19the disaster on the hot dogs
51:21and the disaster on the T-shirts,
51:23that you were a good manager?
51:25I think I was an excellent manager.
51:27Really?
51:29Will you be quiet?
51:31Sorry, Lord Sugar.
51:33This is the first task that we do in this process.
51:35We're learning about the strengths
51:37and weaknesses of the person.
51:39All my team members agree
51:41that I was a very good manager when we asked them the first time.
51:43Charles, I've got your CV here.
51:45You own two businesses.
51:47You've been a marketing manager,
51:49sales manager.
51:51You believe that team management
51:53is one of your best skills.
51:55You boast that you had a team of 200 people.
51:57That's correct, Lord Sugar.
51:59I managed my team.
52:01You managed Stephen, did you?
52:03I did manage Stephen, actually.
52:05I think the T-shirts were the one mistake I made.
52:07We know the T-shirts were the highest item.
52:09Every single call that we had,
52:11and you know this, I told you,
52:13I don't want to get the T-shirts back.
52:15You need to sell them.
52:17When I called you and I said,
52:19I've got two options,
52:21and I called you on this and I said,
52:23would you like us to go to the appointment for the potatoes
52:25and then on to the T-shirts?
52:27The T-shirts weren't ready yet.
52:29No, they were ready.
52:31Felipe, if I've got to point the finger at somebody,
52:33who's responsible?
52:35It's a high-value item.
52:37It costs us not selling that product.
52:39So why did you bring him back in here, then?
52:41Because he should never have told me to buy the ingredients
52:43because we lost at least an hour of selling.
52:45I didn't tell you to buy the ingredients.
52:47We discussed it.
52:49It was your idea.
52:51I was overlooking the whole strategy.
52:53Felipe, you made some initial decisions.
52:55We couldn't get out there fast enough.
52:57Gentlemen, I am fed up discussing T-shirts and hot dogs.
53:05Felipe, you said you're not a salesperson.
53:07I accept that.
53:09Okay?
53:11My concern is the managerial skills.
53:13And for that reason,
53:15one could argue
53:17the responsibility for the failure of this task
53:19lays firmly with you.
53:23As far as you're concerned, Robert,
53:25to try and dress up those simple hot dogs
53:27was an error.
53:29And we lost lots and lots of time.
53:31And you guided him that way.
53:33He gave you the trust.
53:35It was a big error.
53:37And then, Charles,
53:39one of the reasons I allowed you in this process
53:41is because I think,
53:43here's a man who's actually been there,
53:45started at the bottom,
53:47built up his own businesses,
53:49and I left...
53:51I don't want to hear any more from you.
53:53And fundamental business errors
53:55in the T-shirt thing
53:57is unforgivable.
53:59Because clearly,
54:01if you had chosen the T-shirts for it,
54:03you most probably would have won this task.
54:07But, Felipe,
54:09it's regretful
54:11that I have to say
54:13that somebody as qualified as you,
54:15a lawyer,
54:17who claimed to have managerial skills,
54:19has allowed this to happen.
54:27It is tough on the first task.
54:31What frustrates me
54:33is the hot dogs.
54:35And we threw it away.
54:37But what frustrates me
54:39even more is that those T-shirts
54:41are still sitting at the printer.
54:45And on that basis, Charles,
54:47you're fired.
54:49Thank you.
55:01Now, I told you two
55:03that I have the flexibility
55:05of removing more than one person.
55:09I have him
55:11responsible for the T-shirts.
55:13I think the responsibility
55:15for the hot dogs
55:17needs to be shared
55:19between the pair of you.
55:21Him for his arty-farty ideas,
55:23which you've never gone with,
55:25and you for agreeing with it.
55:27It won't happen again.
55:29No, no, it won't happen again.
55:31That's for sure.
55:35I don't want to tear from you anymore.
55:43I'm going to give you both
55:45the benefit of the doubt.
55:47This is the first task, OK?
55:49Go back to the house.
55:51I'll see you on the next task.
55:53Take this as a warning.
55:55Thank you.
56:03Simply the benefit of the doubt.
56:05We've got some interesting tasks coming along.
56:07And we will see whether Robert,
56:09with all his creative ideas,
56:11and this, that and the other, shines through.
56:13Because if he doesn't, there'll be no question
56:15of a doubt that he'll be leaving pretty quickly.
56:25I'm gutted that I've been fired.
56:27I think I stand by the decisions I made.
56:29If Lord Sugar had given me a little bit more time,
56:31he'd have seen the potential of running
56:33a successful business with me.
56:37The main concern that Lord Sugar had
56:39is why the team did not sell the T-shirts.
56:41That's like leaving money on the floor.
56:45Who do you think deserves to come back?
56:47Charles. Charles.
56:49Who do you reckon deserves to go?
56:51I hate to say, but maybe Felipe.
56:53Robert was a complete passenger on that task.
56:55I don't care what you say.
56:59Can you please stop and let me finish my sentence?
57:09Is it just you?
57:13Was it a lonely trip home?
57:15No.
57:17Are you the only one back?
57:19Yes or no?
57:21No.
57:25Oh, my God!
57:29Oh, my goodness!
57:31Oh, my God!
57:35It's the most horrible experience
57:37that you will ever experience in your life.
57:39Let's just say it's dog-eat-dog from here on in.
57:45Now 19 candidates remain.
57:47Lord Sugar's search
57:49for his next business partner has begun.
57:53Next time...
57:55Your task is all about producing
57:57a piece of wearable technology.
57:59Power struggles.
58:01You're all talking over each other, right?
58:03Dan's shouting at me, James is shouting at me,
58:05you're shouting at me, what do you want me to do?
58:07We needed to know that. That was fundamental.
58:09Crossed wires.
58:11Why can't we just work with what we have?
58:13Hold on, hold on, let me finish.
58:15And in the boardroom...
58:17A dressing down.
58:19You are a complete and utter shambles.
58:21You're fired.