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00:00How do you think AI and its rise might impact what your team does, what you have to do in the future?
00:05Yeah, I think one of the things with AI that I think will really benefit everything we're doing in the media and advertising world is creative optimization.
00:15You know, as we're thinking about everything we're doing with Connective and reaching people across multiple screens throughout the travel journey,
00:22we're really focused on how we get into the mindset of the traveler when they're thinking about traveling, when they're in the airport, when they're on a flight.
00:31And with AI, I think the hope is that it'll make it much easier to create customized experiences for advertisers to reach the consumer when they're in the right mindset.