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00:00I mean, this business, which used to be like entirely local, right, is now an increasingly
00:05national type of sale in some cases, I'm assuming.
00:08Yes.
00:09You know, we're still a local first company.
00:12We take pride in being in the communities, just as we mentioned.
00:15You know, a lot of really heroic stories coming out of what the tragic hurricanes that are
00:20happening in Western Carolina and also Florida.
00:24So there's a local first approach there.
00:26But we try to allow our local markets to also tap into some of the biggest IP that
00:30we partner with.
00:31There was a really good example this year, you know, NBCU tapped iHeartRadio to be the
00:35audio home of the Summer Olympics.
00:37It's one of the campaigns I'm most proud of.
00:40But also we allowed our local teams to tap into that IP at different price points if
00:44you're selling to clients, meaning that if I'm a local brand, I can attach a radio ad
00:49as part of our Olympics coverage.
00:50You're the coolest person in your town if you're able to run an ad alongside, you know,
00:55Team USA.
00:56So those are the important things to making sure we still have a local approach to all
01:00of the national promotion we do around some of the biggest events and biggest IP in the
01:05country.