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00:00What's on the roadmap?
00:02You know in terms of how are you gonna make these events?
00:04Pop out. I mean you're you're always trying to do better and and and you know be even less boring than last time
00:11That's right. Well, you know
00:13One of our creative leaders said because sometimes you know
00:16We always want we're obsessed with newness and we have to outdo ourselves each year
00:20But she's also like if you have a winning concept stick with it and just make it better
00:24And so we've done that for a few of our things like at the Cannes Lion Manifest of all
00:30That's been like a huge hit and so we're continuing with that concept
00:34But each year we have a different visual identity
00:37We have different insights that really help kind of guide where we go and we'll bring different talent
00:42The one mainstay definitely has been our tattoo partner friends
00:46But because I think that's just created such a stir
00:49But I think the thing I get really excited about is that now we're building
00:54Expectation a big piece of our event design is doing which is very similar to the platform
00:59You get inspired by something and then you go make or do something. And so I think for that
01:05We're always trying to see like what's trending? What's ahead? What are the audiences really into?
01:09And so that's one of my favorite parts of the whole building process