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00:00We've got a keen eye towards 2025.
00:02I'm not into 2026 just yet,
00:04so I'm mildly jealous of the team's foresight there.
00:07But similarly, we found things that have really worked for us,
00:11that we've franchised, for lack of a better term.
00:15One of those things is our Canva Creative Juices platform,
00:19which has been really fun and really
00:20exciting for us to roll that out in different iterations,
00:23giving people the opportunity to play with
00:25Canva in a very unique, fun,
00:26exciting way and get a little bit of
00:28that hospitality moment as a reward.
00:30That's something that we've repeated and shopped out
00:32across a number of different events.
00:35What I think for me is
00:37really interesting and exciting about 2025 is,
00:40a lot of the work that we've been doing over
00:42the past couple of years has been within
00:43the confines of these industry events.
00:46We've been popping up at Advertising Week,
00:48we've been going to Dreamforce,
00:49we've been going to Possible.
00:51I think the brand,
00:53we're at such a critical time for
00:55our growth and the trajectory of the brand
00:57that I think we're going to start
00:58punching a little bit more above our weight,
01:01and really thinking for me about
01:04experiential through the lens of earned media.
01:07How are we leveraging
01:09our experiential platform and
01:10our experiential initiatives in a way that's going to get us
01:13headlines and make press and make people talk
01:15and have it be a little bit more buzzy.
01:17You're not getting that same effect
01:20from popping up at Advertising Week.
01:22While it's really great for our sales teams,
01:24we get a bunch of leads and we have
01:26really great conversations,
01:28I think experiential can serve the brand in
01:31a better way and we can be a bit more pointed
01:33about where we're activating,
01:34what we're doing, and how
01:36we're getting people to talk about it,
01:38which is going to be a big focus for us.
01:39Yeah.