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00:00How are you adapting as viewers shift from linear television to streaming and
00:04broadband and on-demand video?
00:06We're really doubling down in on-demand video.
00:08So we launched, we have Bloomberg Television, which is our linear TV platform.
00:12And more recently, we launched Bloomberg Originals,
00:14which is our OTT streaming platform.
00:16And again, to my point on Business Week earlier and
00:18meeting business leaders where they are, really thinking again about not sort of
00:23the daily or hourly news that we offer on Bloomberg Television.
00:26But thinking about that laid back experience and
00:28the content that they wanna go deeper in.
00:30So whether that's about climate and climate solutions.
00:35We have a show with Nikolai Costa Waldo called The Optimist Guide to the Planet.
00:39And that's really focusing on all these amazing climate solutions that are
00:42happening around the world.
00:43Or whether it is about AI and technology, and
00:46that's a show featuring Emily Chang called The Circuit, right?
00:49So again, covering across the topics that matter most to these business
00:52professionals and going a bit deeper.