-
Category
✨
PeopleTranscript
00:00Is there a success story from the past year
00:01that has caught your attention of what you guys did
00:04and is influencing how you move forward?
00:06Yeah, definitely.
00:06So as I mentioned, I started in January of this year
00:11and was focused on building out the sales team,
00:13but also bringing on board launch partners
00:15as we moved into our official launch in June of this year.
00:18And we had a lot of great success
00:19with a number of travel endemic advertisers
00:22like IHG and Norwegian Cruise Lines.
00:25But again, like I mentioned, outside of just travel,
00:28we worked with a number of luxury partners,
00:30including Bottega Veneta and McAllen.
00:34But we also did a really unique partnership
00:36with Univision, the Spanish language channel
00:40and streaming service VIX.
00:42So what we did with them was we created a custom channel
00:46or a hub on the in-flight entertainment system
00:50that had all content specifically from Univision
00:53and from their VIX streaming services.
00:54So it was a way to really give Spanish speaking travelers
00:59and our travelers the opportunity
01:02to engage with short and long form content
01:04specifically from Univision.
01:07But then we also were able to drive subscriptions
01:10for them as well.
01:10So in addition to that custom hub that we created,
01:13they ran 15 and 30 second spots
01:16on the in-flight entertainment
01:18that brought to life the VIX streaming service.
01:22And by embedding a QR code specifically
01:25within the ads that they were running,
01:27you could scan that QR code and sign up for VIX
01:29specifically while you were on the flight.
01:31So whitelisting that page on their site.
01:34And they saw a lot of great success
01:36in terms of like overall downloads
01:38and engagement with their content.
01:39So that was really a fun and unique partnership
01:43that we developed right from the start.