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00:00And TalkShop Live is now working with NBC.
00:02You did a deal with them.
00:04What's involved there, and where does that go from here?
00:08So it's really exciting.
00:11I probably should have said that.
00:13I think what's really exciting is
00:15it adds new distribution for our partners
00:18that we work with, for all of the top talent
00:20that we work with.
00:21And I think-
00:23Do they have a channel for TalkShop Live
00:25or something like that?
00:26They're distributing our content across their domain.
00:29So for instance, we did a show, who we do,
00:31we've done many Walmart Lives with,
00:32but with Paris Hilton, right?
00:34And so Paris Hilton was launching her album,
00:36distributed across E! Online,
00:38across all of E! Online's socials,
00:41as well as Paris' socials.
00:42So you start to really get that impact.
00:45And I think, especially as you look
00:47at talent launching products
00:50or creating these experiences for their fans,
00:55I think the opportunity for us to partner with NBC
00:58to distribute even further
01:00and also power their live commerce.