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00:00Where would you say an area of your work where that is sort of ripe for efficiencies sure?
00:05Yeah, I think you know at Kiva
00:07We kind of really employed this attitude of AI everywhere
00:09So we're always constantly looking to see what areas of the business we can kind of help
00:13Supercharge with AI or make things go faster more efficient more effective
00:16So that comes from everything from thinking about first draft ideas that are going to be leveraged against campaigns or certain times of the year
00:25Thinking about how we use AI for media targeting and measurement and things like that with our media agencies and our partners
00:31And I think you know when it comes to
00:33Using AI you can really help do a lot of the mundane things a lot quicker, right?
00:38You can create an ad once in in Canva
00:40And then you can kind of tell AI exactly how you want it to be changed for various different places for localization
00:45different times of the year, and I think those types of
00:48Capabilities and those that technology really helps us move quicker and create a lot more work more faster
00:54And I think we're looking at a lot in the when I look at the data and targeting side of our business and to better
00:59Understand, you know if you're coming in looking for a specific audience, and we're able to target our audiences with over
01:05300 and some different subsets and be able to understand okay
01:09This is where my audiences are which expedites then how we can develop the creative process
01:13And you know if this is where your audiences are what creative and content and we work with brands on the tonality
01:18So we're looking at how on the front end we load in more information and data
01:22So we're able to create bigger stronger more creative campaigns