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00:00It's still pretty fresh and it's a big topic, but just sort of your top-line thoughts about
00:05NBA.
00:06Yes.
00:07It's a big deal coming to NBC and Peacock near you next season?
00:09Exactly.
00:10So excited.
00:11You know, right now getting close to the season's start.
00:14Obviously, we have another year, but it's an opportunity for us to spend the year really
00:18working closely with the National Basketball Association and learning.
00:22This is a great new audience to bring to our platform, our platforms, and the ability for
00:28us to bring it to life.
00:30We make big events bigger and we have such success with so many other platforms, whether
00:35they're sports or entertainment content on NBC, Peacock, any of the cable networks, Telemundo.
00:42So it's going to be a great opportunity for us.
00:44And I think this long runway of pre-planning really is going to give us an opportunity
00:49to make this something very incredible and special.
00:51And we've already started promotion.
00:53So we started promotion actually in the Olympics with a great bespoke piece of content that
00:58was signaling to the NBA on NBC Legacy and Round Ball Rock, which we're so known for.
01:03So having that foundation and that incredible legacy is just going to behoove us and make
01:09it that much better when we walk into this, you know, a year from now.