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00:00Are you looking at cutting-edge tools to help expand what you do?
00:04I think it's a pretty incredible choreography that goes into going into the games, working
00:09very closely with our NBC sports production organization that produces the Olympics for
00:14us.
00:15So, working closely with them on that choreography and sort of that movement from show to show,
00:22as well as things that we're doing promotionally in the games, whether that's on Peacock or
00:26whether that's on NBC or whether that was on USA, we are providing those opportunities.
00:31I think from a technology standpoint, we had two amazing outputs from the Olympics, which
00:37really got into the world of AI.
00:39The first was AI Al Michaels, which was on Peacock.
00:42I sampled him.
00:43Great, which was an incredible opportunity for us to take the thousands of hours of coverage
00:49and really provide people with a few simple questions and then give them a sort of highlight
00:54reel recap of the day in their own personalized way and voiced by none other than Al Michaels,
01:01who's so well-known.
01:02And so, I think that provided a great opportunity for us to sample and test some tools that
01:07can not only live in sports in the future in the Olympics, but how do you then transition
01:11and think about those in other areas of maybe entertainment.
01:15And the other was a natural language chat that we did called Oli, which was really revolutionizing
01:21the digital experience where, again, you have thousands of hours of coverage and the most
01:26important question people ask is, how do I watch?
01:30And so, what you were able to do is go into Oli, which was on our digital platforms, and
01:35just ask a simple question, when is Simone Biles on?
01:39And that would give you the answer of, if you want to watch her on NBC or if you want
01:43to watch her, we'll deep link you to Peacock.
01:45So, it provided a really great resource that met a true customer need, which is, how do
01:51I watch this with so many hours of coverage, so many athletes, and so many ways to watch?