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PeopleTranscript
00:00Brands want to sell, but the talent wants to serve.
00:04And as an entertainer, I know if I'm serving my audience,
00:11it works, no matter what it is.
00:14But if you're trying to sell your audience, it might work.
00:17It might not.
00:19That's the issue.
00:20And we want to let brands know how to serve.
00:25And you need talent to do that.
00:26You need entertainment to do that.
00:28You need inequality for that.
00:31I can't tell you the number of campaigns
00:33I've turned down because they didn't
00:36want me to serve the audience.
00:38And I looked at the brief, and I'm like, man,
00:40what are you talking about?
00:42There's no serving anyone here.
00:43It's just sell, sell, sell.
00:45And give me an example of serving.
00:47Would that be just a laugh or something that
00:49is funny that you remember?
00:51We're still talking about the taglines.
00:53Of course, I remember your power tagline.
00:55Exactly.
00:57The reason we even called ourselves super serious
01:00is because we want to make people feel something.
01:03And that's the gist.
01:05And there are two times when you are super serious in your life.
01:09One of them is before you cry.
01:11The other is before you laugh.
01:13And it's kind of like, to us, it's about drawing emotion.
01:18If I am doing a dramatic movie, I
01:20want to make sure you feel the drama.
01:22But when I'm doing a comedy, I want you to feel that, too.
01:26And I feel like when people are served that way
01:29and they understand, wow, they went through the trouble
01:33to make me feel something about this.
01:35And it also develops loyalty with the brand
01:39once you've done that.
01:41We have people who are still like, I'm not going to lie.
01:44I would never recommend people do this.
01:46But I have people who have tattooed
01:49my image from Old Spice on their bodies.
01:52OK, if that's not commitment, I don't know what it is.