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00:00From what you guys can see out now, a couple of years, where do you see where do you see AI tools making the biggest impact on your businesses, your variety of businesses?
00:11Yeah, I mean, I have the good fortune of being part of our, I guess you'd call our oversight committee.
00:17There are a number of executives who are looking at all the AI initiatives at scale that are being implemented in the company.
00:25So, so I have a pretty good oversight there. But let me start first with on the revenue generating side, because that's clearly what I'm most responsible for.
00:34You know, when we look at how we better utilize the data we have to deliver more targeted products and segment our audiences better, there's some great technologies out there for harnessing AI and machine learning to do that in a much more effective way.
00:49That's one example. Creating marketing assets. You know, you'd mentioned how global we are to be able to take a single piece of video, reversion it, re-language it, reformat it so that, you know, the same piece of video that was shot for television can be used on TikTok.
01:06All those things that sound kind of nitty gritty, and to extent they are, can be done in so much more, so much more efficient way, not only for us, but ultimately for our clients, too, and new clients who can now access creative in a way that they couldn't.
01:21I think also using AI for more enterprise efficiency. How do we better track our engagement with our clients? How do we ensure that we're being more responsive?
01:31How do we track sales force efficiency? All these things will become, I think, increasingly commonplace. So I think there's a lot to be excited about there. And then more broadly with the company, obviously, when it comes to generative AI, content creation is both an opportunity, but something we have to be extremely careful about.
01:52For a copyright based business.
01:54For copyright, but even beyond the sort of legal issues, look, we, particularly those of us like myself who don't come from the creative side, we recognize and appreciate our single most important asset as a company is our content engine and our relationships with great creators, the creative geniuses who produce things like The Last of Us and Game of Thrones.
02:17And we won't do anything to alienate that community when it comes to AI. On the other hand, when you look at areas like visual effects, again, languaging, things that might be able to be done with our video games business and our animation business, at the very least, we have to be aware of everything that's out there.
02:36And I would say that's kind of the stage we're in right now. Careful experimentation, implementation where we all feel very comfortable with what we're doing, but just complete awareness of what's happening in the marketplace, but without ever losing sight of just how incredibly important that creative community is for us.