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PeopleTranscript
00:00this modern age where there are so many different avenues to get a message out,
00:05you know, some more effective than others, what are new tools that
00:10you are really leaning on that help you get the message out, you know, either
00:15gather audience or, you know, get the message to the engaged audience
00:20that you're trying to reach? What have you found of late that have been
00:24really important tools or platforms? I mean, I would say social media has become
00:28really part of the concert experience. You see everybody, sometimes it's a
00:33little annoying with their phones up in the air and they're capturing every
00:36single piece of content. Used to be cigarette lighters. But, you know,
00:39part of that is just that joy of being there and they want to share that
00:42with their friends and their audience and that helps us in a big way, right?
00:46Because if you have never seen that performer perform and now one of your
00:51friends shared this great moment of that experience with you or somebody, one
00:56of the social influencers shared that with you, now all of a sudden when that
01:01artist comes to your town, you're really interested to go see them. So that's one
01:05of the technology things that's wildly helped our business.