(Adnkronos) - “Da cinque anni abbiamo il progetto GoGreen con una produzione punto vendita 100% sostenibile e aiutiamo nel corretto smaltimento attraverso la piattaforma dedicata”. Sono state le parole di Cristiana Sormani, Shopper-Channel lead & Sustainability Champion Bayer Consumer Healthcare, a margine del panel ‘Dall’ecodesign al second hand, i diversi volti dell’economia circolare’, svoltosi nel corso della seconda giornata del Salone della Csr e dell’Innovazione sociale, all’università Bocconi di Milano.
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00:00We have just finished a round table talking about eco-design and circularity, and as
00:10Bayer we asked ourselves about the circularity not so much of the products that we commercialize
00:15but of the selling point material.
00:17Bayer produces about 100,000 exhibitors that are distributed in pharmacies, 300,000 leaflets
00:24distributed to consumers, and it was necessary to understand how to make all this material
00:29more and more sustainable and more and more recyclable, precisely to guarantee the circularity.
00:34So, for five years now we have a project in Bayer called Go Green, it is a project
00:40that has two souls, a productive soul, and therefore we produce all the selling point material
00:47100% sustainable, meaning it comes from recycled and recyclable material, but also a soul
00:54of culture, of information, of sensitization of pharmacists, who are then Italian citizens,
01:02in recycling this material.
01:06So we help in the correct disposal with instructions that are inside the selling point material
01:12and we help in the education for the correct disposal through a platform that Bayer has
01:18in which 12,000 pharmacists are registered and we educate them and we accompany them in the
01:23recycling of the material and in the culture of recycling and circular economy.
01:30Not only do we do this as Bayer, but I also take a few seconds to talk about another project.
01:37The project is called Non mi scadere sui farmaci, it is a project sponsored by SoSalute,
01:42the national association of self-medication pharmacies, which aims to educate, in this
01:47case instead, the citizen, in the correct disposal of the expired drug.
01:51So here too I invite you to go on the web to find the site Non mi scadere sui farmaci,
01:59essential to avoid waste, to avoid pollution of the environment, to properly dispose of
02:05the expired drug.