(Adnkronos) - “Abbiamo deciso di parlare di sostenibilità allontanandoci da quello che è il nostro mondo, quello aeroportuale, con il lancio del nostro nuovo progetto ‘Adotta una ciclabile’, a firma del nostro brand KLM, per andare ad intervenire a sostegno di un maggiore supporto nei confronti della mobilità sostenibile urbana”. Sono le parole di Carlo Liotta, Pr & Communication manager - East Mediterranean Air France-Kml, a margine del panel ‘Verso una mobilità urbana a zero emissioni’, tenutosi nel corso della prima giornata della dodicesima edizione del Salone della Csr e dell’Innovazione sociale, in svolgimento all’università Bocconi di Milano fino all’11 ottobre.
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00:00We have decided to talk about greater sustainability by moving away from what is our world, the
00:14classic airport world, and in any case everything that is the airspace, to launch through our
00:20new project, adopted a recyclable by our brand KLM, to intervene in support of greater
00:27support for urban sustainable mobility, so we have, how to say, we have moved away
00:33from our perimeter, we have decided to challenge this contradiction and to enter a totally
00:39different environment, however, which obviously goes in support of the whole community.
00:42With Adottuna Ciclabile we are going to support the maintenance costs of certain cycle paths
00:48present in the Italian municipalities that report it, with the term maintenance we are going to
00:53identify all the needs of the municipalities that, by adhering to the project, are reported
00:59to us, from the ethical signal to the green around the track and so on, to go and encourage
01:04urban sustainable mobility.