(Adnkronos) - “Green for love è il nuovo manifesto di sostenibilità dei vegetali Findus dove abbiamo racchiuso tre pilastri: per la terra, per l’ambiente e per te. Un percorso che parte da lontano, dai primi mesi del 2018, e che ci ha visti impegnati a raggiungere il 100% dei vegetali provenienti da agricoltura sostenibile”. Così il Marketing Manager Veg&Meals Findus, Andrea Passamonti, a margine del tour di presentazione del manifesto di Findus “Green for love” tenutosi a Cisterna di Latina.
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00:00 [Music]
00:08 Green for Love is a manifesto of sustainability of vegetables from India.
00:11 It is a path that starts from afar, from the first commitments we made in 2018
00:16 to the RendoSci platform and committing us to reach 100% of vegetables
00:21 from sustainable agriculture, verified according to the FSA standard.
00:26 At this moment we have tried to collect all the activities that have been carried out in recent years
00:32 and we have collected them under three pillars inside this hat we called Green for Love.
00:37 The first pillar is for the land, so everything that happens in our fields
00:43 and that we do through our agronomic team.
00:45 It is an agronomic team that in the years has already managed to reach 90% of sustainable vegetables
00:51 according to the FSA standard, which almost 50% is already Gold level,
00:56 so it is practically the highest standard, the highest level that can be reached.
01:00 The second pillar is for the environment, it concerns all the activities that we do
01:04 in our Latin Cistern plant, in some way everything that is comprehensive,
01:09 because it concerns a new project, for example, that we have carried out with 3B in the Pantanello Park,
01:14 but also optimizations that we do in the factory on our products.
01:19 One of these is the achievement of 100% of recyclable vegetables,
01:25 which are recyclable in paper and plastic depending on the type of material.
01:32 The third pillar is for you, so obviously to enhance everything that is the work that is done
01:37 in the fields, in the environment, in our factory, we want to communicate to the consumer
01:42 so that they are able to make more and more conscious purchase choices.
01:47 We have launched several campaigns, both in schools, for example as an active school partner,
01:53 but we also continue with new initiatives, including a new job that we are carrying out
02:00 at the level of podcasting with the third.
02:03 Today 60,000 tons of finished product are processed and it is particularly important
02:08 for the vegetable category because vegetables are a bit of a heart-throb.
02:12 Supply occurs mainly from the Agropontine and then the process is done here.
02:18 There are also other important areas such as the Foggiano and the Fucino.
02:23 Today we have more than 11 million consumers on vegetables,
02:26 a figure that exceeds 20%, a value figure.
02:30 We are convinced that by continuing to focus on quality we will be able to increase our position.
02:36 [Music]
02:42 [Music]