(Adnkronos) - “Dubai sta diventando verde e ha bisogno di prodotti di qualità. L'Italia ci deve essere. My plant and Garden è lo strumento per aiutare le nostre imprese ad affrontare quel mercato”. Sono le parole di Carlo Costa, Chief corporate officer di Ieg, Italian exhibition group, intervistato dall’Adnkronos alla IX edizione di Myplant & Garden, il Salone internazionale del Verde, in programma a Fiera Milano Rho fino al 21 febbraio 2025.
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00:00In 2020, Italian Exhibition Group wanted to be present in the Arab Emirates with a company that already organizes two events.
00:13We are the only Italian fair that organizes fairs in the Emirates.
00:17We have an operational base of professionals, an international team.
00:26The majority are English, there are Egyptians, two Italians, Malaysians, Pakistanis.
00:32A real mirror of Dubai.
00:35Having an organization like this, we can try to export the group's products abroad.
00:43My Plant and Garden is a ready-to-use fair.
00:46The Italian offer of plants, flowers, is of very high quality, but we are exporting very little in the Emirati market.
00:59On the contrary, it is a market that is asking for these products.
01:04It is a city that is becoming green and needs quality products.
01:08Italy must be there, and My Plant and Garden is the tool to help our companies face that market.
01:16It is not easy, but if the Spaniards and other countries can do it, we can do it too.