(Adnkronos) - “Abbiamo accettato la sfida di puntare tutto sul fare, perché il modo migliore per diffondere la cultura della sostenibilità attraverso progetti sempre più complessi basati sul partenariato sociale”. Lo ha detto Giuliano Guinci, Public Affairs, Sustainability & Retail Operations Director Fondazione Entain, a margine del panel ‘Contro ogni hushing: gli stakeholder diventano narratori attivi’, inserito tra i numerosi incontri della seconda giornata della dodicesima edizione del Salone della Csr e dell’Innovazione sociale, all’università Bocconi di Milano.
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00:00Sustainability
00:06Talking about sustainability today is a contradiction in itself,
00:09in the sense that very often we talk a lot about sustainability, but we do little.
00:14The challenge that we accepted four years ago
00:18was to base all our activity on doing,
00:22before telling, because we believe that doing is the best way
00:27to create culture, first of all, and to spread
00:30the power of the message of sustainability
00:34inside and outside the organizations.
00:37For this reason, we have been focusing for two years
00:40on increasingly complex projects,
00:42based on partnership and social infrastructures.
00:45The main project that we will carry out this year
00:48is the project called Riggiogare il Futuro,
00:51which involves different associations in the third sector,
00:55many institutional partners and also many supporting companies.
00:59This is because probably only by involving more people,
01:05more organizations, more actors in the sector,
01:10we can effectively bring a message with strength
01:15and a message that sooner or later becomes culture.