(Adnkronos) - “Per avere iniziative sociali di successo e favorire l'implementazione di iniziative sociali concrete e durature, è importante individuare le priorità e la collaborazione tra pubblico, privato e terzo settore” ha detto Giuliano Guinci, Public Affairs, Sustainability & Retail Operations Director del Gruppo Entain in Italia, durante la terza edizione del CSR Award, tenutasi all’Auditorium dell’Ara Pacis a Roma e promossa da Entain Italia con il supporto della sua Fondazione,
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00:00What do you think is the key to success?
00:04Continuing the projects that concern sustainability is a key to their success.
00:11To do this, you have to work a lot with the associations with which you decide to get in touch,
00:19also to continuously innovate and develop the ideas from which you started.
00:25The main elements to have successful social initiatives are to start from the things to do,
00:31to identify the priorities.
00:33For this reason, we believe that a collaboration between the public, the private and the third sector is fundamental,
00:39because the public must help those who act on the territory to correctly identify the territories and the priorities of intervention.
00:47The private sector must possibly make available resources, but also skills,
00:52and then the third sector must carry out its fundamental work,
00:55but it is already doing it now, because then it is the one who materially delivers many of these services.
00:59Days like the CSI World are important for two fundamental reasons.
01:03The first is that they help to create culture, because you have to talk about things,
01:07it is useless to go around, you have to talk about them, insist on some concepts.
01:12The second, which for us we have noticed by doing this activity in the last three years,
01:17is to help to create a network of partnerships.
01:21The associations that we have met in recent years are working more and more together.
01:25This, in my opinion, is one of the first indicators of success of the initiative.