(Adnkronos) - “Il Gruppo Mezzacorona ha 1.500 soci e quasi 500 collaboratori. La principale difficoltà è creare cultura della sostenibilità. Il fattore etico è il futuro per l’economia dell’agricoltura”. Lo ha detto Luca Rigotti, presidente Gruppo Mezzacorona, a margine del panel ‘Quando la governance fa la differenza’, parte del programma della seconda giornata della dodicesima edizione del Salone della Csr e dell’Innovazione sociale, all’università Bocconi di Milano.
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00:00We don't like to call them contradictions, but difficulties, which are the daily bread
00:11for those who work.
00:12We, as Mezzacorona Group, are a canteen in Trentino, we have 1,500 members and almost
00:19500 collaborators.
00:20Our main difficulty is to create culture within the social base and for this we started
00:29in the 90s, a great work of sharing a project with partners, a great work in creating
00:38the culture of sustainability, because we have to think that, I am also a producer,
00:43we put at risk our annual work, our entrepreneurial risk is sometimes accentuated with these dynamics
00:52of sustainability, but the culture that we have created, which is now ours, is that
00:58of producing quality wines, but in respect of the environment, of the people who live
01:04in the environment and for which, let's say, to add to the high quality of the products
01:09also that ethical factor that I believe is the future for the economy of agriculture,
01:17the future for the economy of a sector such as the wine sector, to know how to interpret
01:23the new sensitivities of the consumer and the new social sensitivities, so I don't say
01:29contradictions, I say difficulties, but that we try to solve every day.