The Apprentice (US) S04E04 - Ice Cream Of Genie 2005.10.13
The Apprentice is the "ultimate job interview" for those competing in an elimination competition for a one-year, US$250,000 contract to run one of real estate magnate Donald Trump's companies.
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00:00Previously on The Apprentice, the candidates had to put on a technology expo for senior citizens.
00:06At Excel, Clay battled with his team.
00:09When you're wrong, we'll deal with it then.
00:10He basically said, when you lose, Randall, I want to be on record as the one who said this sucked.
00:15At Capital Edge, Jennifer W. did a poor job with food and decor.
00:19We wanted to do just a few balloons to make it kind of cheery.
00:22What did that say on there?
00:23It said, Techno Expo.
00:25Is that spelled wrong?
00:27To make matters worse, Toral pushed all the wrong buttons.
00:30You press menu first, and then you just go.
00:35In the end, the Women's Bland Expo was outdone by Excel.
00:43Who would you fire?
00:44Toral was the weakest link.
00:46Toral.
00:47Toral.
00:48Toral.
00:49So, Rebecca, who are you going to bring back into the boardroom?
00:50I'm going to bring Jennifer M. and Jennifer W. please, Mr. Trump.
00:53You've put yourself in a very bad position, in my opinion.
00:56I believe in Toral, and as a result, I am incapable of bringing her in here.
01:01Whether or not that leads to my defeat.
01:03Which it might.
01:04Which it might. It very well could.
01:06I hate your decision, because I think you're wrong.
01:09What I do like is your loyalty.
01:12Enjoy the view, Toral.
01:13Thank you, I will.
01:14While your very good friend Rebecca goes through hell.
01:17I do not want to go in the boardroom again.
01:28Why isn't Toral over here waiting on her right-hand man, the girl that went into battle for her?
01:33She knows she's not coming back.
01:35Rebecca's decision to not bring Toral back into the boardroom, that's not loyalty, that's stupidity.
01:40And she's going to go home for it.
01:42I really think you made a mistake in not bringing Toral in.
01:44You're very hard-headed, aren't you?
01:46I am very hard-headed.
01:47I think the reason this task failed was because it was boring.
01:51The food was horrible.
01:53So, who allowed that to happen?
01:55That would be my fault on that one.
01:57This task was about making an inviting environment for the retirees, and you really didn't do it.
02:02Therefore, Jennifer W., you're fired.
02:05Come on, go.
02:11Rebecca's either going to be great or a disaster.
02:16Hey.
02:17Wow.
02:18Hello, ladies.
02:19Hey.
02:20Hey.
02:21How are you?
02:22Wow, I'm great.
02:23I didn't expect to see you back.
02:24I really didn't.
02:25You must have held it good in there.
02:26Wow.
02:27Well, it's good to be back, and I think we obviously have, as a team, a lot to talk about
02:28for our next task.
02:30Why I didn't bring Toral into the boardroom, and where my thoughts were.
02:40I hope, sincerely, that we get to see what you see in Toral,
02:43and, it felt like you really were there for her,
02:46and she felt like she needed to be there for you,
02:50and you weren't there for her.
02:53And, you didn't know the distance that you had to cover to really get to see the end result.
02:55get to see what you see in Toril.
02:57And it felt like you were just going,
02:59here's my friend, I'm gonna protect her
03:01when we've not seen what you apparently
03:03have seen out of her.
03:04I do see something in Toril and I guarantee you
03:07that you will see her step up on the next task.
03:10I guarantee it.
03:11For each task that we've had,
03:13have you Toril given everything from your gut up,
03:17given it all in every single task?
03:20Probably not.
03:22My strategy was really to take an extremely
03:26passive approach to allow each person to implode.
03:29Cause I just didn't think that these people
03:32would be able to perform in any manner, you know.
03:35I'm not completely wrong about that.
03:37I respect that you guys have not seen me,
03:40you know, step up as you guys call it
03:42on all of these tasks.
03:44And if that's something I have to do in the future, I will.
03:46Now I'm expecting double because you owe it to her big time.
03:51Because she stood up for you so strong
03:53and how loyal she is to you, you owe her to bust your butt.
03:58Cause if we end up back in the boardroom
03:59and you're still half assing it, I'll be pissed.
04:02Money, money, money, money, money, money, money, money, money, money, money, money,
04:19Some people got to have it, Some people really need it,
04:27Listen to me, y'all, Do things, do things, do things, bad things,
04:35Dollar bills, y'all, come on, bad deals,
04:42Make great almighty dollars, I don't know that money,
04:50Give me a nickel, brother, can you buy that?
04:55Money can drive some people out of the war,
05:03No good, no good,
05:06Money, money, money, money, money, money, money, money, money, money, money, money, money, money, money, money.
05:20Hello?
05:21Hi, good morning.
05:23This is Rona calling from Mr. Trump's office.
05:27Mr. Trump would like you to meet him in the atrium of Trump Tower.
05:30And he'll be down there meeting with executives at the Trump ice cream parlor.
05:34Thank you, Rona.
05:35Thank you. Bye.
05:51We make great ice cream in Trump Tower, but it's not a big deal like Dairy Queen.
05:55How's business?
05:56Business is very good.
05:57It would be better if we could be here.
05:59You stop paying me rent, you're going to be here.
06:07Thank you very much. I'll be back to get it.
06:10Come on with me.
06:21Good morning.
06:22Good morning, sir.
06:23Good morning.
06:24Welcome to week four of your 13-week job interview.
06:29We're standing in the atrium of Trump Tower.
06:32And behind me is the Trump Tower ice cream parlor.
06:36We sell to thousands and thousands of people a year.
06:40To my right are two executives from Dairy Queen.
06:44Please introduce yourself.
06:45My name is Michael Keller, and I'm the chief brand officer at Dairy Queen.
06:49And I'm the chief brand officer for Dairy Queen.
06:51I'm Eric Nissen. I'm the vice president of product and brand marketing for Dairy Queen.
06:55Dairy Queen is the number one ice cream retailer in the U.S.,
06:59and the Blizzard is their number one brand.
07:02It does three quarters of a billion dollars in sales annually.
07:07For your next task, you'll work with a team of costume designers
07:10to create a new character and promotional campaign for the Blizzard brand.
07:15The team that creates the most original character that best represents the brand wins.
07:22These two executives will be making the decision.
07:25Randall, because you were the winning project manager last week
07:29and your team supported your exemption,
07:32should you lose, you will not be fired, Randall.
07:35You're very lucky.
07:36However, as you understand, nobody else is safe.
07:40Toral, I think you do have more talent than you've been letting on.
07:44So you better start shaping up.
07:46Absolutely, sir.
07:47So, George and Carolyn, as always, will be my eyes and ears.
07:52The losers will meet me in the boardroom.
07:54Somebody will be fired.
08:04Let's decide, first of all, who's going to be project manager so we can move forward.
08:08I would like an opportunity to step up at some point.
08:10I know you guys are expecting that from me.
08:12But I don't have an advertising background or anything like that.
08:15It's just that I'm happy to step up if nobody else wants to do it.
08:20And then, of course, everybody looked at Toral.
08:22She says, well, I'll take it on if nobody else wants it.
08:27What the hell is that?
08:29I also don't have a background in marketing, but I think you guys know I love print.
08:33I love creating something. I love presentation.
08:35My vote goes to Felicia for project manager.
08:37Great. Let's go, Felicia. Felicia, let's do it.
08:40No problem.
08:42No problem, Felicia. If that's what everyone wants, do it.
08:44I'm very disappointed.
08:46Frankly, Toral didn't step up in the way I expected her to do so.
08:50I'm not only afraid for Toral, but I'm also afraid for myself because I stood up for her.
08:54All right, ladies, let's go.
08:55We're going to win.
08:56Yes.
08:57I think the person that leads this task needs to have experience with Terry Queen and be very creative.
09:01I will do it based on two conditions.
09:04If I ask you to do something, you do it.
09:06When we schedule stuff, don't be scheduling things without us.
09:09If you're hungry, don't whine about it.
09:10I'll do it on those conditions.
09:12I agree to be the project manager.
09:14So I set down the rules up front and said I'm not going to take any bull off of anybody.
09:18Marcus set the appointment to meet with the graphics designer for ASAP.
09:22This will show the guys that I can lead, and I'm not afraid to put them in their place if they won't listen.
09:26I told him 11.20. He says, well, how about we make it 11.30?
09:29Marcus, why are we waiting for our meeting until 11.30?
09:32Because to give us time to get ourselves ready for it.
09:35I don't want to wait until 11.30. I want it in 11.
09:38When Clay put that project manager jacket on, it was all over.
09:42No one could say anything. No one could do what they wanted.
09:45It was Clay's way or the highway.
09:47From now on, if I ask you to schedule something, ASAP, don't schedule it for an hour later.
09:51Not a problem, I'm in.
09:52Thank you. 12 o'clock, research is done.
09:54You know, if answer buts about it, I would like to start pitching to the creative design team at 1 o'clock.
10:04So we're the demographic, you guys.
10:06We are thinking about what we would want. This is perfect.
10:08I love the idea of a spoon man calling him scooper.
10:11I think it needs to be something like spin. I love spin.
10:15Go ahead, Toral.
10:16Blizzard blister, blizzard booster, boost off.
10:19Toral was a non-factor from the start. Her comments tend to be completely off track.
10:24Blizzard bumblebee, blizzama roll.
10:27What did you say?
10:28Blizzama roll.
10:29What is that?
10:30Make it up.
10:31Blizzama roll?
10:32Yeah, blizzama roll.
10:34I have the words zip, zam and zoom.
10:37Zip is a cute name.
10:38And it's short and you remember it.
10:40It's like zip.
10:41I like zip.
10:42He needs to have a personality.
10:43Big eyes, big lips with the spoon.
10:45He's got a little pack that has all the ingredients and he zips it together.
10:49Is he goofy?
10:50He looks a little goofy in that.
10:51He's supposed to be goofy.
10:53Then how about he's got a little t-shirt under with a DQ logo.
10:56Exactly.
10:57That could be it.
10:58I love the logo idea.
10:59I agree with that.
11:00Where are we going to put the logo?
11:01How about like this?
11:02I suggested having the Dairy Queen logo on his shirt.
11:05Everyone else seemed to think that was too much.
11:08The fact that I was a beauty queen makes people underestimate me all the time.
11:14I'd like Marshawn, Toral, Rebecca to stay here.
11:19Jennifer, Christy, Alla and Felicia are all working together.
11:24Bye girls.
11:26It's very obvious that Toral and Rebecca are a little out of that inner circle.
11:31I'm single.
11:32Not going to get it.
11:33This was such a great collaborative effort.
11:35This was awesome.
11:36Yeah, it really was.
11:37Everybody added something.
11:39It was really awesome.
11:40Everybody in this van.
11:41Yeah.
11:47I think to be dramatically different, I think we may go the female route.
11:50We wanted a character that would really encompass that idea of magic.
11:54So we came up with Genie.
11:56I'm thinking for a young kid, it's like a motherly figure.
11:58For a tween, it's sexy.
12:00I'm loving it.
12:01Okay, and her belt buckle?
12:03Totally DQ.
12:05I'm hoping that when we bring Genie to fruition, people will want to hang out with her.
12:09They'll want to do everything with her.
12:10And come get a blizzard.
12:11All right, we're gone.
12:12If you need us, call us.
12:13Mark and I are on our way now to the Izaquierdo Studios, which is where our costume designer is.
12:19We're having an initial consultation with him to find out what things are possible.
12:22What we're trying to do is make her look like she's a genie from Alaska or Antarctica.
12:28We would like her to look almost edible.
12:31Genie the Genie has really great flowing hair that's almost like ice cream.
12:35Fairly large breasts and lots of Dairy Queen bling.
12:39We need to know as soon as possible who we're dressing in this so we can take their measurements.
12:49I'll do it.
12:50Okay.
12:51I'll dress up.
12:52I never would have guessed that this hunting boy from Kentucky would have ever wanted to be a drag queen, essentially.
12:59Okay, this is a drawing of a woman, but you're wearing it.
13:02Right.
13:03So give me boobs and a nice mask.
13:05I don't think my good old redneck buddies have ever seen a drag diva queen like I will be.
13:11I think it's probably going to be a lot of years before I live this down.
13:14If I want to have boobs, I want them big.
13:15Yes.
13:16All right.
13:18Here's the final drawing of Zip.
13:21And I'll tell you, there are no Dairy Queen symbols on here.
13:24It's just the word Dairy Queen.
13:26Okay.
13:27So what I need is your actor, your person, so we can measure them.
13:32And then I have another question for you guys.
13:34Go ahead.
13:35Toral, would you be interested in being the character?
13:41I would prefer not to, honestly.
13:44I would prefer not to, honestly.
13:46That character was a childish character.
13:49And then all of a sudden, you know, it comes to me that Felicia is demanding that I do it.
13:54I just have to ignore her.
13:55I'm just asking you to step up and say, yeah, I'll do that role if that's where you need me to be.
14:00But it's just honestly something I'm uncomfortable doing.
14:03Why are you uncomfortable doing it?
14:05I mean, I just don't feel comfortable in that sort of position.
14:09I'll help out however else I can.
14:11I'd like to be involved in the presentation if possible.
14:14Okay, that's where I needed you to be, and you weren't able to step up to the plate to do it.
14:18Done. Okay, done. Done, done, done.
14:21I'm so over her.
14:24Done.
14:30A good leader has to be able to recognize the strengths and weaknesses of employees.
14:35You really have to watch the people that you're doing business with.
14:39Because there have been some absolutely horrific stories.
14:43The leader has to be able to see who is really strong where.
14:47And if they don't do it, it's not going to work out very well for that leader or for that company.
14:52So get the best people and watch them.
14:55Watch them.
15:05It's a little boy holding a cup, and out of the cup is coming the genie at the top.
15:09Nice, right?
15:10When Clay and Mark went back to the costume studio, they left six of us there at DQ headquarters to make the campaign.
15:16How long does it take to make the jingle? 30 seconds?
15:18Not even.
15:1915 seconds?
15:20I think 15 seconds.
15:21And we're putting together a jingle.
15:23It's something that the executives will love.
15:25Everyone really bought into that idea.
15:27Delicious.
15:29Wishes.
15:30Delicious.
15:31Well, delicious wishes are at your command at any DQ across the land.
15:36Oh, there you go.
15:37It's a magical land. Your wishes are command.
15:39They seem to be working very well as a team.
15:41The end result, songwriting is very tricky.
15:43How's this one?
15:44I'm a genie in a blizzard, baby, and fun is what I'm about.
15:46If you want to taste delicious wishes, just come and let me out.
15:49Oh, my God.
15:51Oh, my God.
15:52Right.
15:53Holy cow.
15:54Delicious wishes.
15:57I'm the DQ blizzard genie, and sweet taste is what I'm about.
16:01I want to grant delicious wishes, so come and let me out.
16:06Oh, man.
16:08I love it. I love it.
16:10Randall wrote a great jingle, but Adam nailed it with how to sing it and how to make it sound.
16:14Come on, dude.
16:15Oh, man.
16:16Sam, much love. Much love.
16:18Much love. Yeah.
16:20Okay.
16:23We have 15 minutes to get there.
16:25Go, go, go, go, go.
16:26She's going to do it, because I'm the PM of her boss.
16:28I don't think she will.
16:29I tried to ask Toril to step up to the plate.
16:32I have asked her to be the costume character.
16:34She said no.
16:35Toril is going to be in the costume.
16:36End of story.
16:37That's the way it's going to be.
16:41Listen, there was an issue earlier about who was going to be the mascot.
16:45I thought that I had figured out it was Toril.
16:47Toril does not want to do it.
16:48Toril, it's all about stepping up.
16:50I would really request it.
16:51There are other people that would rather do it.
16:53I prefer not to do it.
16:55We'd rather you do it.
16:56It's not that they would rather do it.
16:57They're hearing your response, and they're trying to step up to the plate.
17:00I'm asking you to step up.
17:01It just makes me really uncomfortable to do it.
17:03Fine.
17:04Stop.
17:05Are you telling me that even if I say, Toril, this is your responsibility, you're not doing it?
17:11Just be clear.
17:12Toril was like, I don't feel comfortable doing this.
17:14And all we wanted to know is why.
17:17I can't do anything that's going to embarrass my family.
17:19Under any situation.
17:20I know it would embarrass my employers, and I know it would embarrass my family, so I can't.
17:24They're not even going to know you're in there, Toril.
17:26Absolutely.
17:27They're not even going to know you're in there.
17:28So if I do it, should I be embarrassed?
17:30We have a construction project, and we have to clean up toilets.
17:35Will your family find that embarrassing?
17:37No, that's different.
17:38How is that different?
17:39I don't know why they want me to do it.
17:41Imagine if Mr. Trump asked Carolyn to wear that sort of mascot costume.
17:46I'm sure she would tell him to take a hike.
17:49Why is she allowed to still participate in this?
17:52We're better off without her.
17:55She's a bitch.
17:56We're better off without her.
17:57Christy, just calm down for a second.
17:59Step up to the plate, Toril.
18:01I just can't do it.
18:03I was uncomfortable with the way that the team just raked Toril over the coals.
18:07I think someone hasn't stepped to the plate they deserve.
18:09I think that these people have already made up their minds that Toril shouldn't be here,
18:13and that they don't want her here anymore.
18:15Rebecca, don't feel bad for her.
18:17Six o'clock?
18:19Okay.
18:26I hope we're dazzled when we walk in, bud.
18:28I hope so, too, or else we're going to be worried.
18:30Hey, welcome home, boys.
18:31Chef has six to eight hours of hard work at the DQ headquarters.
18:34We will pitch our ideas to our fearless leader, Clay.
18:37What have y'all been working on?
18:38Tell me what y'all been doing.
18:39We've been doing the jingle.
18:40We've been doing the story.
18:41Pitch me your idea for the thing.
18:43And now the latest incarnation is that the genie would be flying above on the carpet,
18:47and that these ingredients would magically appear,
18:49and then they would kind of fall into a blizzard.
18:51I think it requires too much explanation.
18:53Clay, how does that require too much explanation?
18:54It's not grabbing me to go buy a blizzard.
18:56It's grabbing me to go buy ice cream.
18:58Clay begins to unravel everything that we've worked on.
19:01You can't scrap everything, Clay, and that's exactly what Clay did.
19:04The usage of this character could be the most deciding factor in this.
19:08I want as much as we can get.
19:10Well, hold on. Well, like, to finish the thought.
19:12Stop. Stop. Two seconds, and I don't want you to speak until I tell you to speak, okay?
19:17Clay is absolutely being a tyrant.
19:18I would call him somewhere between Napoleon and Hitler.
19:22I hope that Clay's creativity kind of makes up for the fact that he's got his bitch coat on.
19:26There's absolutely zero question in my mind, who's responsible if we lose this task?
19:31Zero. It's Clay.
19:32I want to put the fear of losing this into everybody in this room,
19:35because I want to win this thing.
19:43Clay, James, Brian, and I headed up to Izquierdo Studios,
19:47and I tried on the genie outfits this morning.
19:49I can't even look at you.
19:50Wow. Oh, geez, look at this.
19:53Let's go look at him.
19:55For some reason, Mark wanted to be the genie.
19:57We're trying to make this sexy, dreamy, you know, DQ genie.
20:02Mark is the most intimidating genie I've ever seen.
20:04It's scary to see him.
20:06Are we going to be able to duct tape him?
20:09Why would you duct tape him?
20:12Oh, that.
20:14I have no qualms with the breast implants that I've had, the hair wig,
20:18but someone mentioned about taping up a certain part,
20:21and, you know, you've got to draw the line somewhere.
20:23Isn't that a cool buckle?
20:25I love it.
20:26No more touches.
20:27You're sweating, buddy.
20:28Oh, my.
20:29That's going to be a hot costume.
20:30You've only got 15 minutes of fame, baby.
20:33Okay, how do we feel?
20:35Are we positive?
20:36I am.
20:37Positive with a smile.
20:38No, I have to memorize.
20:39With a smile.
20:40Okay, good.
20:41You have to smile.
20:42I was not in the presentation
20:43because Toral wouldn't put a butt in the costume,
20:46and I finally said, I'll do it.
20:48He's going in.
20:49So I have no respect for Toral.
20:52I don't want to talk to Toral.
20:54I don't even want to talk to Toral.
20:56I don't even want to talk to Toral.
20:58I have no respect for Toral.
21:00I don't want to talk to Toral.
21:02I don't even want to look at Toral.
21:04Toral is a friggin' goober.
21:06I need the fire hose over here.
21:08I'm going to put it in your hand the right way.
21:10Look at Zip.
21:11Zip is so cute.
21:12That suit was an absolute embarrassment,
21:15and Christy just looked like a fool today.
21:17Again, my judgment was 100% on target,
21:20and I don't regret it for a minute.
21:22Thank you for doing this, Christy.
21:24You're welcome.
21:25You better win.
21:28Kids, come on in.
21:40Who is Zip?
21:42Zip is a brand-new character,
21:44a new creation.
21:46Zip is fun, energetic, and full of energy.
21:50I mean, we see Zip's huge eyes,
21:53cute, inquisitive little eyebrows,
21:55and a big, big smile.
21:57The kids are going to love this.
21:59Zip has all of these compartments
22:01that he uses to carry all of the ingredients
22:03to make the perfect blizzard.
22:05Now, when someone needs cheering up,
22:07Zip takes off in his rocket shoes
22:09and zip, zip, zips to the rescue.
22:11When Jennifer showed the executives
22:13that Zip goes zip, zip, zip,
22:15I thought, oh my gosh,
22:18this is ridiculous.
22:20You mentioned that Zip will appeal to kids,
22:23and one of our prime segments is teenagers.
22:26You're right.
22:27We shouldn't leave the teenagers out.
22:29That's a huge amount of your business,
22:31and I know that Zip will appeal to them
22:33as long as they've got the gadgets.
22:35Teenagers love gadgets.
22:36Adults love gadgets.
22:37How does someone who has never seen Zip
22:40with Dairy Queen or Blizzard
22:42identify that Zip is associated
22:44with Dairy Queen or Blizzard?
22:49I can take that one, if that's okay.
22:51That's fine.
22:52You see the swirl,
22:53the shape of the Blizzard.
22:55So they will definitely, if nothing else,
22:57recognize the Dairy Queen spoon as well.
22:59So we wanted to make sure that we had
23:01trademark components of the Blizzard brand
23:03incorporated into Zip.
23:04Okay, well, we really appreciate your time,
23:06and we look forward to talking more about it later.
23:08Thank you very much.
23:09Thank you very much.
23:10Bye, Zip.
23:15Okay, Excel, come on in, please.
23:24Gentlemen, thank you for having us today.
23:26And we here at the Excel Corporation
23:28would like to introduce you
23:29to the newest member of your DQ family.
23:32Please help me in a warm welcome
23:34of Jenny, the Blizzard genie.
23:40We were all particularly interested
23:42to see their reaction
23:43when Mark walked in with the costume.
23:45You could sense a feeling of excitement
23:47and enthusiasm, both from us,
23:48but more importantly from the executives.
23:50From her flowing, soft-serve hair
23:53to her wonderful DQ bling all over her body,
23:57all the way down to her royal Dairy Queen colors,
24:00she is easily adaptable to any retail location
24:03throughout the world.
24:04We have Mark in it today,
24:05who easily fits in it as Jenny the genie.
24:08Why did you choose a female
24:10to represent the Blizzard brand?
24:12She's larger than life,
24:13something that's attracted both to girls,
24:15who are not a large segment of the Dairy Queen
24:17in the younger situation.
24:18It's attractive to older men.
24:19You know, she has some sex appeal to her.
24:21She attracts a broad base
24:23of who you want to attract to Dairy Queen.
24:25Well, we really appreciate the effort
24:27and the energy that went into this.
24:28We know you had very little time to work it up,
24:30and we thank you very much.
24:32You're welcome.
24:35Obviously, amazing efforts from both teams,
24:37and some really good creativity.
24:39A key to me when I look at creativity
24:41is someone who's willing to take risks,
24:43and this team took some risks.
24:45I think we have a winner.
24:46Okay, XL, Capital Edge, please come on in.
24:58Okay, what we'd like to do now
25:00is get Mr. Trump on the phone
25:01and talk to him about what happened here this afternoon.
25:08Hello?
25:09Hello, Donald.
25:10So how did the teams do?
25:11Well, you know, they both performed very well,
25:13but as you know, we have a decision to make.
25:15We know we have a decision to make here today.
25:17Go ahead.
25:18Capital Edge created Zip.
25:20We're not quite sure what it is
25:22because it's an original character.
25:24The concern here is that it's perhaps
25:26a little geared towards kids.
25:28We're not in the cartoon business.
25:30We're a company, and we have to deliver results.
25:33Secondly, the association with Dairy Queen,
25:36I think, is in question.
25:37Although Zip is fun,
25:39it really wasn't tied into Blizzard
25:41or Dairy Queen in any specific way.
25:44In terms of XL,
25:45they created a character called Ginny,
25:47the Blizzard genie.
25:48They kind of connected the whole idea
25:50of the magic of Blizzard and the magic of DQ
25:52with the idea that Ginny is a genie.
25:54We thought that some of the appeal of Ginny
25:56to our wide demographics was good,
25:59in particular also to our target audience,
26:01so we felt like they did a nice job on that front.
26:03We felt like the XL team was the winner in this case
26:06and better delivered.
26:10What the girls had done
26:11was an extremely superficial analysis
26:13of the Dairy Queen brand.
26:15I was pleased to see that here are people
26:18who have finally been put in their place.
26:22Congratulations, XL.
26:23Now, Clay, you're the winning project manager.
26:27Does anyone on XL think that Clay
26:29does not deserve to be exempt from being fired
26:33should his team lose next week?
26:38We voted exemption at this stage
26:40because the reality is we did win
26:42under his leadership.
26:43He made decisions.
26:44He did a decent job.
26:45Okay, that means it's unanimous
26:47that he will be exempt.
26:49Thank you, guys.
26:50Congratulations.
26:51XL, for your reward,
26:53you're going to meet a really great character,
26:55my favorite mascot, Mr. Met,
26:57out at Shea Stadium.
26:59And while you're out there,
27:00you'll get to go on the field
27:02and play baseball with the New York Mets.
27:05I'll see you at the ballpark.
27:07Thank you, Mr. Trump.
27:09Capitol Edge, I'll see you in the boardroom.
27:12Somebody will be fired.
27:28You could have easily said,
27:29you know, there's a way to handle it.
27:30I did.
27:31I handled it over the phone very nicely.
27:33No, I said that I have a personal
27:35and spiritual belief about that stuff.
27:37Well, then, Toral,
27:38you obviously didn't demonstrate that to that group.
27:40No, I said there are personal, spiritual beliefs
27:43that, you know, stop me from participating.
27:45No, mainly you said there are personal reasons,
27:47and it sounded like an excuse, not a reason.
27:49Oh, yeah.
27:50So my point is,
27:51is that if you wanted me to know that
27:52and you thought that was your case,
27:54then you needed to pull me aside
27:55so that I could back you as well,
27:57and you didn't do that.
27:58All I'm saying is, you know,
28:00I'm a little bit disappointed,
28:02you know, how that was handled.
28:03Well, guess what?
28:04I'm disappointed, too.
28:05After we lost, she started thinking,
28:07I could go down for this.
28:08I better come up with a reason nobody can argue it.
28:10Oh, God, whatever my deity is,
28:12that's my reason.
28:13She's trying to turn it into a religious thing.
28:15You respect my religious family.
28:17You're so full of s***.
28:18Did you say that?
28:19Yeah, I said, I don't, I said,
28:20if that's the case,
28:21if that was the case and I'm not sure it was.
28:23You didn't say it in the beginning.
28:24She said it was degrading.
28:26She said it was demoralizing.
28:28Toral says I can't be in the costume
28:30because it's against my religion.
28:32That's ridiculous.
28:33If it's against your religion,
28:34say it in the beginning.
28:36Say, you know what, guys?
28:37I'd love to help,
28:38but it's against my religion.
28:39Let's work on a solution.
28:41It's not against her religion.
28:43That's bullcrap.
28:45♪♪♪♪
28:52All right.
28:53There he is.
28:55Quite frankly,
28:56if every time I put on a women's dress
28:58that I could go play baseball with the pro team,
29:00I'd be a drag queen every weekend.
29:02♪♪♪♪♪
29:07Hi, fellas.
29:08Look at this.
29:10Hey, how are you doing?
29:12Good, good.
29:13Nice seeing you.
29:14So do you have any Mets fans?
29:15We got a Yankee fan right here,
29:16the guy that was in Seabiscuit.
29:19You know what?
29:20He takes a lot of abuse,
29:21but he gets by it.
29:22So who is the player here?
29:24James.
29:25Were you a player?
29:26Did you play?
29:27I played in college.
29:28Come on, James.
29:29Let's see if you're really any good.
29:32James is pretty kick-ass out there.
29:34If it doesn't work out for him over here,
29:36I think the Mets has got an opening for him.
29:40No chance.
29:41Hey!
29:43Oh!
29:45It's not easy.
29:46I'm one of those guys
29:47that doesn't have a tremendous lot of talent.
29:50I outworked everybody to get here,
29:52and I refuse to listen to someone
29:54tell me what I couldn't do.
29:56It was my dream.
29:57It's not yours.
29:58It's mine.
29:59So to hell with you.
30:00I'm making it whether you like it or not.
30:02Good attitude.
30:03Just like the Mets,
30:04Xcel Corp wants to use everyone's talents,
30:06combine those together to win.
30:08So you know what?
30:09We are like the Mets.
30:10The Mets are going to win.
30:11Xcel Corp is going to win as well.
30:12I used to be okay,
30:13but I haven't done this in a long time.
30:17Woo-hoo!
30:19Toral really screwed up.
30:21Yeah.
30:22I mean, it was big this time.
30:23It wasn't just that we didn't like her.
30:25I don't think Toral was the reason we lost this task.
30:28My initial instinct was to put Dairy Queen branding on Zip.
30:33We needed people to see in a glance
30:35that he was Dairy Queen, he was Blizzard.
30:37Felicia didn't push for it.
30:39Felicia didn't push for it.
30:41I think Toral was the reason we lost this task.
30:44I don't think Toral was the reason we lost this task.
30:46I think Toral was the reason we lost this task.
30:48Felicia didn't push for it.
30:49Who was in charge of strategy?
30:51Strategically placing this character into Dairy Queen's world.
30:55Everybody.
30:56So no one person was in charge of that?
30:59Well, it's a really big thing to be in charge of.
31:02I just don't feel like that falls on one person.
31:09The geniuses on this team come out with song and dance routines
31:12that don't impress executives.
31:14That was their version of a marketing campaign.
31:17What goes around comes around.
31:19For these people for attacking me without cause,
31:23I think they just got what they deserved.
31:25And I honestly am happy that they lost.
31:29You know, my strategy was always
31:31let each of these individuals self-implode.
31:34You know, because they're so stupid.
31:35They have no intelligence.
31:36They have no backbone.
31:37If they try to turn this into a popularity contest
31:39rather than a contest about the issues, about why we failed,
31:43they're going to get a fight.
31:48All right, ladies.
31:50Let's go.
32:13Hi.
32:14Hi.
32:15They're ready for you.
32:40Felicia, you're losing to the men.
32:42What's going on? What happened?
32:44Sir, there were a few reasons that we lost this task.
32:47You didn't even have branding on your character.
32:49You didn't have anything that said it was Dairy Queen.
32:51There was no branding on it.
32:52That's not true, sir.
32:53It had a spoon that said Dairy Queen ice cream.
32:55It wasn't branded.
32:56You had the name on the spoon.
32:57You saw maybe the D and maybe the end of the word queen.
33:00You didn't see the words.
33:01We believe that the blizzard itself, the soft serve ice cream,
33:05was the brand of Dairy Queen, was the blizzard.
33:07But they spend all this money for brand identification,
33:10and that's the first, that's what they look for right away.
33:13And that's what was not there.
33:14I had suggested having the Dairy Queen logo on his T-shirt on him or on his shoes.
33:19So why wasn't it? Why wasn't that used?
33:20The whole team decided not to go with it,
33:22but I do remember Jen requesting it to go either on his chest,
33:25and then we changed it.
33:26Why did the team not want that?
33:28Wouldn't the team want that?
33:29Like the men have the initials, right, DQ,
33:32and you don't have anything, and it's like, you know, what is it?
33:36There's nothing to say to that.
33:38Toril, why did you lose?
33:40Mr. Trump, I believe that this group is outstanding at setting up balloons
33:45and cheese trays and making song and dance routines,
33:48which I believe are parts of event planning.
33:51I don't think they're components of strategic marketing.
33:54Strategic marketing is about place, product, promotion, distribution,
33:58targeting and positioning.
33:59She was not a good listener.
34:01I was saying that over and over again.
34:03Non-existent.
34:04And it's not listened to.
34:05It's like you almost have to scream at Mr. Trump.
34:07Well, they're saying you were non-existent.
34:08No, Mr. Trump, we have a politically divisive group.
34:11Every time there is an idea from this side.
34:13When you say side, is it you and Rebecca?
34:15You know what, I won't even bring her into this.
34:16What ideas?
34:17You know what, every time you have an idea, they roll their eyes
34:20and they squelch the idea.
34:22Mr. Trump, I would fire Felicia in a minute.
34:25She's inappropriate.
34:26The way she handled the matter.
34:27Why is she inappropriate?
34:28Mr. Trump, Felicia compelled me to wear the costume of Zip,
34:33and because I did not want to wear that costume.
34:35Wait, why wouldn't you do it?
34:37For two reasons.
34:38I would characterize those as personal and also cultural.
34:41I think it takes a lifetime to build a reputation,
34:43and some small judgment errors that really destroy a reputation.
34:47And if I think wearing a chicken suit or a Zip outfit,
34:50I think that's contrary to the image.
34:52I wore a chicken suit on Saturday Night Live.
34:55Did anybody see Saturday Night Live?
34:57But you're Mr. Trump.
34:58I am an up-and-coming business person.
35:00And the second reason is obviously having to do with some cultural values
35:03and some religious values that I think this is not the forum for.
35:06Are you using religion?
35:07I'm not using it.
35:08It's the truth.
35:09If you had a religious problem with this,
35:11I have all the respect for you in the world.
35:13Sir, there is an absolute religious tenet that I have.
35:15Well, did you ever use that and tell that to the other people?
35:17No.
35:18Mr. Trump, if you did, I think they would have all respected you.
35:20We asked on numerous occasions.
35:22If you said religion, I think all of them would have respected you.
35:24I said there are cultural and personal reasons.
35:26Did you say religion?
35:27Excuse me.
35:28Now, remember, you have to tell the truth.
35:30We're talking about religion.
35:31Did you say religion today?
35:32I believe I did.
35:33No, you did not.
35:34I don't think so.
35:35When you say I believe I did,
35:37you know the fact, let me tell you something,
35:39the fact that you say I believe I did,
35:41means you didn't do it.
35:43Mr. Trump, I don't want to get into these personal and religious conversations.
35:45Rebecca, are you still a fan of Toro?
35:47I think that when she said the night before
35:49that she would show us her leadership abilities the next day,
35:53I think that she should have the next morning.
35:55Rebecca, Felicia says she's a marketing genius.
35:58She's an expert in advertising.
36:00But you had a lot more to prove,
36:02so why didn't you step up and take over the project manager?
36:04We have someone who says she's a marketing genius.
36:06No, she did not say that, Toro.
36:08Did she say it?
36:09No, she didn't say that.
36:10She says she has a lot of experience in marketing,
36:12and if that's the...
36:13But that's a big difference.
36:14I mean, you keep making these statements
36:16and then changing the statements.
36:18Did she say something like that?
36:20No.
36:21Rebecca, did she ever say she was a marketing genius?
36:23Not those words, sir.
36:24Not those same words, but in the same sort of tone.
36:26Well, but you said those words, Toro.
36:27The idea is the same, Mr. Trump.
36:29Toro, with you it seems to be about half-truths.
36:31Let me ask you this, Rebecca.
36:32If you were me, who would you fire?
36:39I would have kicked myself if I never got to see
36:41what Toro was capable of doing.
36:43Okay, well, now you've had an extra week.
36:45Are you impressed?
36:47What bothers me, Mr. Trump,
36:48is that she didn't make a stronger case for herself
36:50to be project manager.
36:52I wanted to see her in that role.
36:54If I was the person in Toro's seat,
36:56I would have stepped up to the plate
36:57and made a really strong case for myself
36:59and said, no, I absolutely have to do this.
37:01That's exactly why I stepped up when I broke my ankle,
37:03because I knew I would be seen as a dead weight on this team
37:06if I didn't step up to the plate then.
37:08Why didn't you do that, Toro?
37:09That is fair.
37:10Why didn't you do that?
37:11Why didn't you insist on being project manager?
37:13How about this?
37:14I accept that, that you know what?
37:15I should have definitely made a stronger case.
37:16All I said was...
37:17You made no case.
37:18No, no, no.
37:19I said I'm happy to do it.
37:20Did you make any case?
37:21Maybe, you know what?
37:22I do regret that.
37:23I should have put my foot down and said
37:24I would definitely want to be...
37:25You know what?
37:26I admit it.
37:27It's not about me.
37:28This is not the reason why we lost.
37:29Marshawn, what was the reason you lost, though?
37:31Is Toro the reason you lost?
37:32No, I'm never the reason...
37:33I didn't ask you, Toro.
37:34Sorry, Carolyn.
37:36I think Toro didn't contribute anything,
37:38and I think if you have a team member who doesn't contribute,
37:40then they can't be a part of the victory or a part of the loss.
37:42Mr. Trump, because I did not wear the costume,
37:45I could not contribute.
37:47I was sidelined by the team.
37:48They didn't want you to contribute, Toro.
37:50You know why they wanted you to wear the costume?
37:52Because they didn't want you to contribute.
37:53They thought you were the weakest person on the team.
37:55That's their opinion.
37:56Mr. Trump, in your book, In Think Like a Billionaire,
37:58you always say consider the source.
37:59Who is the source here, really?
38:01Well, there's a lot of sources.
38:02I mean, you have a lot of people,
38:03including George and Carolyn,
38:05are not exactly thrilled with your performance.
38:07This divisive environment that we have with individuals
38:10who don't have a strong background,
38:12I had to beg to get competitive strategy in here.
38:15The reasons why I'm asking...
38:16But why if you wanted...
38:17Wait, wait, wait.
38:18Right.
38:19If you wanted to be project manager,
38:20all these problems would be solved, Toro.
38:22Absolutely.
38:23And you know what?
38:24So why didn't you want to be project manager?
38:25I do.
38:26I accepted the responsibility.
38:27But you know what?
38:28I didn't fight for it.
38:29So wait a minute.
38:30Let me just ask you this then.
38:31So, Rebecca, you never answered my question.
38:32If you were me, who would you fire?
38:39Toro, the team won't work with her on it, unfortunately.
38:43Finally, you say this.
38:45Was it so hard?
38:46It is very hard.
38:48You know, I'm very disappointed in this team.
38:50You're losing all the time.
38:53And generally speaking, I'd say, Felicia,
38:55pick two people and just bring them back in.
38:57But I am so disappointed with you, Toro.
38:59You have the great Wharton education,
39:01but you are totally ineffective.
39:03You've done a terrible job.
39:05And, Toro, you're fired.
39:12Go. Out.
39:14Okay.
39:24Okay.
39:26Fuck me.
39:27Fuck me.
39:53She was divisive,
39:54and I'm so disappointed in her because she's so smart.
40:00She didn't step up as Pam.
40:02And there's no reason she couldn't have been in that costume.
40:04We did the right thing.
40:25We did the right thing.
40:43Some people take their personal dignity very seriously.
40:47I'm a person of stature and respect.
40:51And in everyday life,
40:53I don't think I would even speak to somebody like Christy or Felicia.
40:57I mean, these are not people I would even hire as my administrative assistant, honestly.
41:01So, thank goodness this whole thing is over with
41:05and I could just go about my business at this point.