Creativity ஏன் முக்கியம் | Brinda TN | Creativity | Part 02 | Brain skills | Hindu Tamil Thisai
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00:00 The second point is creativity facilitates growth and innovation.
00:06 So, when we talk about innovation, no matter which company is in the market,
00:10 if they keep on giving the same product to the same company,
00:17 their customers will keep on growing.
00:19 At some point, they will see that this shop is selling this product,
00:23 it is going well for them, and their competitors will come.
00:27 And your customers will keep on coming to you when they get new products.
00:33 Otherwise, they will have to get the same product at different prices and different styles.
00:38 So, in this place, no matter which company is in the market,
00:42 no matter which shop is in the market,
00:44 if they want to grow, innovation is important.
00:49 So, the main basis for this innovation is creativity.
00:53 Creativity enhances productivity and breaks down stagnation.
01:01 Why does creativity enhance productivity?
01:03 When you create a new idea, your brain starts working.
01:12 The brain loves to think, create ideas,
01:16 and it is always free in the world of dreams.
01:23 So, when you get an idea, your brain will think,
01:26 "I thought of this, but I didn't get this. Let's try this."
01:30 And your brain will give instructions to your body.
01:34 So, when you secrete hormones, your brain will be productive.
01:38 And basically, everyone wants to create an idea.
01:43 So, the idea of creating a small curry in the three is for everyone to see it as a life.
01:49 That's why creativity is important.
01:51 When you think about the philosophy of giving birth to a child,
01:58 you get a feeling that a small curry has been created in your stomach.
02:04 You get the same energy that you get when you go through the creative process.
02:12 Creativity is about innovating solutions.
02:17 Innovative solutions are new solutions.
02:22 They break down all conventional processes and think of new ways to approach it.
02:31 Creativity is important for that.
02:33 In today's world, all problems have solutions.
02:38 Or big problems are coming.
02:40 For example, transportation, roads, airways are being invented.
02:48 That has brought sustainability issues to the world.
02:54 It has brought environmental issues.
02:56 And now, the world is being affected by the problems we have brought forward.
03:02 So, instead of breaking down the problems, we should think of ways to overcome them.
03:06 Sustainable transport systems are being invented to solve the same problems.
03:11 Green things, smart buildings, smart transport, sustainable products are being invented.
03:18 This is the creative process.
03:20 Creativity brings in effectiveness.
03:24 Effectiveness is about spending time and effort.
03:29 Invented things are accepted.
03:32 We have overcome the problems.
03:36 But, when we keep believing in the same things,
03:39 we need a solution.
03:41 We are experiencing the benefits because of the solution.
03:46 What other methods can we use to change the material?
03:51 In fact, Abdul Kalam sir,
03:54 used to say that the legs of children without legs are very heavy.
04:01 It is painful to walk with them.
04:05 That will give a pain.
04:07 But, the pain of not having legs is a support.
04:11 He used to walk with the pain.
04:13 When he went to give a talk,
04:15 he saw the spare part of the rocket and thought why not use that element.
04:25 The problem of the rocket and the spare part could be completely different.
04:31 But, when he used that element and made the same product,
04:36 he got a product which is weightless and painless.
04:39 Now, he has a support for the legless thing.
04:43 He is running with that.
04:46 He is running marathons and Olympic games.
04:50 This is called creative problem solving.
04:54 This is called effectiveness.
04:57 The solution to a problem is to invest more money or time.
05:02 We can get the solution for the less amount of money.
05:05 In Neurological research done in Brain Science,
05:10 they found a big connection between creativity and well-being.
05:14 According to my personal experience,
05:17 I see this in two ways.
05:20 Those who are highly creative and engaged in the creative process,
05:25 they are naturally happy.
05:29 Creative is basically a prospective mindset.
05:33 Prospective means good things are going to happen.
05:37 Positive means bad things are going to happen.
05:41 The hormones that are produced in our mind state,
05:46 are the prospective hormones.
05:49 The hormones that are produced in our mind state,
05:52 are the happy hormones.
05:54 Research is being done on this.
05:56 But, they have found the benefits.
05:58 They are not yet able to achieve it.
06:01 We have seen about creativity.
06:04 We have also discussed about the importance of finding a creative person.
06:11 We have also discussed about how to find a creative person.
06:15 We have also discussed about the natural ability of creativity.
06:19 [MUSIC PLAYING]