Momen Hari Raya Natal selalu disambut dengan semarak oleh umat Kristiani. Aneka pohon Natal dengan berbagai hiasan sudah mulai disiapkan dan bisa menjadi potensi penghasilan musiman.
Salah satu pelaku bisnis Pohon Natal ialah Flomart dengan menyediakan pohon cemara fresh berbagai ukuran yang diimpor langsung dari sejumlah negara di dunia sehingga menambah keunikan dan suasana yang berbeda dalam merayakan natal.
Salah satu pelaku bisnis Pohon Natal ialah Flomart dengan menyediakan pohon cemara fresh berbagai ukuran yang diimpor langsung dari sejumlah negara di dunia sehingga menambah keunikan dan suasana yang berbeda dalam merayakan natal.
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TVTranscript
00:00Music
00:05Music
00:22♪♪♪
00:31Hello, Mirsa! Merry Christmas!
00:34Speaking of Christmas, it's definitely identical to Christmas decorations,
00:37especially the Christmas tree.
00:39Some are modern, some are classic, some are handmade,
00:43but it turns out there are also original ones in Indonesia.
00:46What about you, cameraman? Which team do you like the most?
00:50The handmade team?
00:52Oh, you mean the original team?
00:55Are you curious where the location is?
00:57Follow us on Women's Talk IDX channel.
01:00♪♪♪
01:13Welcome, Diplomat Pemirsa!
01:15As you can see behind me, there are two original Christmas trees.
01:21They look like they were imported.
01:23We're going to talk to the owner of Plomart.
01:26Follow me, Frisa Sopodatu, only on Women's Talk IDX channel.
01:30♪♪♪
01:39Hi, Meris!
01:41Merry Christmas!
01:43How are you?
01:44I'm good.
01:45This is the second time we're going to talk to the owner of Plomart.
01:50Meri Anwar.
01:51How are you?
01:52I'm good.
01:53We're going to talk about Christmas theme.
01:56We're ready for Christmas theme.
01:59As you can see, the Christmas tree I mentioned earlier is original.
02:04This is original?
02:05Original.
02:06How is it possible?
02:07Was it imported?
02:09There are several types of Christmas trees.
02:12Some are cut from the forest.
02:17It's not a protected forest.
02:21It's planted for commercial purpose.
02:24It's specifically for Christmas tree.
02:29Christmas tree.
02:30Yes, Christmas tree.
02:31Some are cut from the tree.
02:34This is from Oregon, USA.
02:37The small ones are made by people.
02:42We usually cut the branches.
02:45Then, we stick them together.
02:48So, this is not a real Christmas tree.
02:52Yes, it's made in Poland.
02:57This one is from Europe.
02:59This one is from America.
03:01The aroma and vibe are different.
03:05Yes, the vibe and aroma are different.
03:08This is called Cemara, right?
03:09Yes, Cemara.
03:10Cemara is a type of Nobilis.
03:15Can we touch it?
03:17Yes, you can.
03:18It's really similar to the artificial one.
03:21We often see it in the shops.
03:25So, there are more Christmas trees than before?
03:28Yes, there are more.
03:30We usually come every third week.
03:33In November.
03:34November is the third week?
03:36Yes.
03:37If it's the third week of November,
03:39Christmas is still a month away.
03:41Yes.
03:42How long does it last?
03:44Two months.
03:45Two months?
03:46That's quite a long time.
03:47Yes, it's quite long.
03:48Because we cut the trees,
03:50we have to water the branches.
03:55So, the tree can drink and eat.
03:57So, it's still fresh.
03:59Yes, it looks like it's still fresh.
04:02Even though it's almost a month away.
04:04Yes.
04:05So, how do people choose the real Christmas tree?
04:10Because in Jakarta,
04:14there are a lot of artificial trees
04:17that can be used again.
04:19That's the economic principle.
04:21We can use it again next year.
04:23So, a lot of people are looking for the real Christmas tree?
04:26Yes.
04:27Maybe not as many as the artificial ones.
04:30Because the real one has a different feel and vibe.
04:35Because the scent is also different.
04:37So, when we enter the room,
04:39we usually smell it.
04:41It's like a fine smell.
04:44For example, if you buy a flower,
04:46the owner will want it to be different
04:48from the real one, right?
04:50Yes.
04:51Let's talk about the price.
04:53For example, this small one,
04:55how much does it cost?
04:57It ranges.
04:58There are ones that are 30 cm.
05:00We start from IDR 300,000
05:02all the way up to IDR 80,000.
05:04It's around IDR 3 million.
05:05But for the cut trees,
05:07we start from IDR 2 million
05:09which is IDR 1 meter.
05:11All the way up to IDR 5 meters,
05:13it's IDR 80 million.
05:15Oh, IDR 80 million.
05:17Wow, IDR 5 meters is IDR 80 million.
05:19What about the ones we saw outside?
05:21It's IDR 4.50 meters.
05:23How much is it?
05:24IDR 60 million.
05:25Okay.
05:26What about this one?
05:27This one is about 1.80 meters high
05:30and costs IDR 3.50 million.
05:32IDR 3.50 million.
05:33Okay.
05:34Not bad, right?
05:35Not bad, yes.
05:38What about the animal consumers this year?
05:41What is it like to shop
05:43for Christmas trees at Plomat?
05:45It's really okay.
05:46It's really okay, right?
05:47Because we already have our own market
05:49and they really want to celebrate
05:51and they are really happy
05:53with the freshness and the fragrance.
05:55And the shape is already
05:57real and different.
05:59And actually, with real trees,
06:01there are not too many ornaments
06:03that need to be installed
06:05with lights.
06:06It's already beautiful.
06:08It's really different, right?
06:10Are you interested next year?
06:12Let's go straight to Plomat.
06:14Yes.
06:15How do you usually advertise
06:17or market it?
06:19So that the viewers of IDR Channel
06:21or wherever they are
06:23can know when the trees
06:25usually start to appear at Plomat.
06:27Basically, every year
06:29the trees will appear
06:31on the third week of November.
06:33And especially for this
06:35Christmas tree,
06:37I have been advertising
06:39via Instagram,
06:41via TikTok,
06:43and others,
06:45from social media
06:47for customers
06:49to order first,
06:51especially those above 3 meters.
06:53Because I usually won't
06:55stock the high ones.
06:58Yes, and the placement is also confusing.
07:00That's right.
07:02And every 30 cm,
07:04the growth is one year.
07:06So imagine if 4.5 meters
07:08and 5 meters,
07:10how many years does it take?
07:12It must be ordered first.
07:14Are there any challenges
07:16to import these beautiful trees?
07:18Of course.
07:20Especially logistics.
07:22Because they have to cut
07:24this tree
07:26halfway before it arrives
07:28in Indonesia.
07:30Because it has to go
07:32through sea freight.
07:34Because it's impossible to use a plane
07:36because it's big.
07:38So it has to go through
07:40sea freight,
07:42through a container
07:44that has a chiller.
07:46That's very
07:50challenging.
07:52So what are the risks?
07:54Of course,
07:56I'm afraid that
07:58it will be dry
08:00on the road.
08:02And
08:04there will be thorns here and there.
08:06But
08:08so far,
08:10this is our second year
08:12importing this kind of tree.
08:14So far so good.
08:16What are the tips
08:18to keep these beautiful
08:20Christmas trees
08:22alive?
08:24We will discuss in the next segment.
08:26We will move to another location.
08:28Stay with us
08:30only on Women's Talk Christmas Edition.
08:52We will still discuss
08:54with Mary Anwar,
08:56the owner of Plomart.
08:58It has been established
09:00since 2002.
09:02So it's been 22 years.
09:04Amazing.
09:06The one behind us
09:08is also a Nobilis.
09:10How much is it?
09:12I think it's
09:14around IDR 20 million.
09:16With a height of
09:183.30 meters.
09:20IDR 20 million.
09:22Wow, it's still cheap.
09:24How old is it?
09:26Usually,
09:28per 1 feet,
09:30it's around 30 centimeters.
09:32It grows for 1 year.
09:34So if it's 3.30 meters,
09:36it's 11 years old.
09:3811 years old.
09:40That's why it's affordable.
09:42Right.
09:44How do you maintain it?
09:46It's actually not difficult.
09:48When we first came,
09:50we cut the trunk first.
09:52Because it's a long journey.
09:5445 days.
09:56You cut it from Plomart.
09:58Yes, I cut it.
10:00Then I put it in a sinko stand,
10:02or tree stand,
10:04which we have filled with water.
10:06Then we put it there
10:08so it absorbs the water.
10:10So it grows again.
10:12It's like a flower.
10:14If we buy it,
10:16it absorbs the new water.
10:18Yes, it's the same.
10:20The important thing is
10:22it shouldn't be exposed to sunlight.
10:24If it's exposed to too much heat,
10:26it will dry up.
10:28So it will turn yellow.
10:30Yes, that's right.
10:32But I'm a bit bold.
10:34There are some that are tall.
10:36I really want it.
10:38So there are 4.5 meters.
10:40I put it outside.
10:42Like the one before.
10:44That's a risk.
10:46But in this rainy season,
10:48there's a benefit.
10:50The water is always available.
10:52It lasts longer, right?
10:54That's right.
10:56I see.
10:581, 2, 3,
11:003 that are put outside,
11:024, 5.
11:04Isn't it a loss, Mary?
11:06It's part of marketing.
11:08So people can see
11:10that fresh trees
11:12are as good as they are.
11:14And the vibe is different.
11:16And the scent is different.
11:18That's right.
11:20Do you usually buy
11:22from hotels?
11:24More personally.
11:26That's right.
11:28How many trees
11:30did you import this year?
11:32Not too many.
11:34Just one container.
11:36How many trees are in one container?
11:3840 feet.
11:41200-300 trees.
11:43200-300 trees.
11:45So this is an innovation
11:47done by Flow Mart.
11:49This is the second year, right?
11:51This is the second year.
11:53If the tree is not sold,
11:55what will you do?
11:57I will keep it.
11:59Maybe for the next year,
12:01I will display
12:03the branches.
12:05There are many
12:07things we can do.
12:09There must be an idea.
12:11An entrepreneur must have an idea
12:13to run a business.
12:15That's right.
12:17I like to decorate
12:19Flow Mart on Christmas.
12:21So if there is
12:23a tree that is not sold,
12:25I will innovate
12:27what to decorate next year.
12:29At first,
12:31like in the previous episode
12:33with Pomar,
12:35there are more fresh flowers
12:37Why did you decide
12:39in 2023 and 2024
12:41to try to
12:43import Christmas trees?
12:45Actually,
12:47in the early 2000s,
12:49it was already there.
12:51But
12:53I didn't know
12:55what the problem was.
12:57It once stopped.
12:59Then I looked again
13:01to Singapore,
13:03Japan, Hong Kong,
13:05Malaysia.
13:07They are there every year.
13:09Then I thought
13:11after COVID,
13:13I want to know
13:15if there is a market
13:17in Indonesia.
13:19It turns out that after 2 years,
13:21the market is quite good.
13:23Do you think this will continue next year?
13:25Of course.
13:29If we talk about florist business,
13:31there are
13:33many risks.
13:35There must be a lot.
13:37Because this is something original.
13:39The flowers below are also original.
13:41There must be moss,
13:43there must be moss.
13:45What makes Ibu Mary last 22 years?
13:47Because I think
13:49even though there are many risks,
13:51there is still a market.
13:53And maybe because I see
13:55what comes
13:57fresh flowers
13:59or trees,
14:01maybe not as much
14:03as the term
14:05that comes meat
14:07or fruit and so on.
14:09Those are basic needs, right?
14:11Right.
14:13Because maybe I see Indonesia
14:15is getting more and more developed.
14:17We are not
14:19just a country
14:21that is always behind.
14:23And the need for
14:25our mental,
14:27flowers and trees
14:29are important.
14:31There is still a market,
14:33there are still people who want the real flowers,
14:35the quality is good.
14:37Not because of a hobby, right?
14:39No.
14:41Although I like it,
14:43but no.
14:45If I try,
14:47there is no result.
14:49For what?
14:51Ibu Mary herself,
14:53how focused are you
14:55with the florist until
14:57now?
14:59I am one of the favorites
15:01with Bunga Bunga Diplomart
15:03because the selection is complete
15:05and we can create ourselves
15:07because it's really fresh.
15:09If we want to
15:11arrange it ourselves,
15:13we can do it.
15:15There are so many choices.
15:17And I believe that flower shops
15:19and others also take the stock
15:21if it's good, it must be here.
15:23That's right.
15:26You said the market is B2B.
15:28That's right.
15:30My focus is more B2B
15:32because
15:34I serve
15:36decorators, florists
15:38and there are
15:40people who come directly
15:42for personal needs
15:44at home.
15:46It doesn't have to be arranged,
15:48but if they want to arrange it themselves at home,
15:50they can.
15:52But we still have a minimum.
15:54For example,
15:56we can't buy one step
15:58or buy two steps.
16:00We have a minimum,
16:02like per bundle.
16:04It has to be one type,
16:06one bundle.
16:08So the range
16:10I saw earlier was Rp200,000.
16:12There is also one bundle,
16:14depending on the type of flower.
16:16In the rainy season
16:18like this,
16:20is there a challenge
16:22in terms of flowers and trees?
16:24In the rainy season,
16:26of course.
16:28Especially in local production,
16:30it is
16:32a bit difficult
16:34to harvest
16:36because of the rain
16:38and everything.
16:40They don't grow well
16:42and can't bloom
16:44and so on.
16:46It's very influential.
16:48The weather is very influential
16:50in terms of flowers and trees.
16:52For example,
16:54like this Nobilis.
16:56This Nobilis needs
16:58very cold weather
17:00to be harvested.
17:02So this year,
17:04it's a bit late
17:06because the weather
17:08abroad is also
17:10hot.
17:12The heat is prolonged.
17:14So it's a bit late to come here.
17:16Usually, I come here
17:18in the middle of the week.
17:20This is November, the third week.
17:22When it comes to logistics,
17:24there are usually obstacles.
17:26How do you anticipate
17:28for a business
17:30that relies on
17:32shipping from abroad?
17:34Usually,
17:36I have a reservation
17:38a week in advance
17:40to be shipped.
17:42But everything
17:44also depends on the weather.
17:46When there is a typhoon
17:48or something,
17:50the ship
17:52has to stop first
17:54and everything.
17:56But that's a business risk.
17:58So sometimes,
18:00if it's already late,
18:02we have to hurry.
18:04When it comes,
18:06we have to be faster.
18:08And not only that,
18:10in Indonesia,
18:12we have to go through
18:14quarantine checks and so on.
18:16It's also
18:18quite challenging
18:20and
18:22it takes time.
18:24There are no rules
18:26that often change.
18:30When it comes to PPN,
18:32does 12% also affect
18:34Flourish's business?
18:36Everything must have an impact.
18:38The point is
18:40if the price goes up,
18:42if the PPN price goes up,
18:44it will definitely go up.
18:46But we try
18:48to be optimistic
18:50and hope that it won't go up.
18:52Because I heard that PPN is only certain.
18:54Yes.
18:56But I don't know
18:58if there is a link
19:00that makes people's purchasing power decrease.
19:02That's usually the multiplier effect.
19:04Some are prioritized so that others
19:06are put aside first.
19:08Is there such a concern?
19:11What is the trend
19:13from year to year
19:15for people to buy flowers?
19:17What is it like?
19:19The trend is increasing.
19:21It's increasing, right?
19:23Yes.
19:25Because sometimes
19:27for them, flowers are also
19:29something
19:31for
19:33what is it called?
19:35To make us happy.
19:37To make us happier.
19:39Maybe for those who are angry
19:41or something, seeing flowers
19:43makes them calmer.
19:45Sometimes people say,
19:47what are you doing?
19:49Let's do it for three days.
19:51The vibes are different
19:53for those who have a hobby and love.
19:55Then,
19:57if we talk about
19:59this business,
20:01for those who are interested,
20:03what is it
20:05that is most needed?
20:07Last year, it was a bit different
20:09from what it is now.
20:11I'm sure there are many people
20:13who are interested in
20:15import export,
20:17livestock farming.
20:19What do you think?
20:21When we talk about export,
20:23I really want to export.
20:25There is a desire
20:27not only to import, but also to export.
20:29Yes, I want to export.
20:31Because I'm sure
20:33farming in Indonesia
20:35cannot be exported.
20:37It's just
20:39whether the investor
20:41wants to or not,
20:43to really plant capital
20:45and be able to
20:47make Indonesia
20:49one of the flower exporters.
20:51So, you are planning to export.
20:53What are you going to export?
20:55Our tropical flowers.
20:57Our tropical flowers.
20:59I'm curious.
21:01Will there be a market
21:03outside Indonesia?
21:05Actually, there is.
21:07Because I see, for example,
21:09from Malaysia,
21:11from the tropics,
21:13they plant
21:15heliconia,
21:17ginger,
21:19ginger flower,
21:21and many
21:23birds of paradise.
21:25They export
21:27to other countries
21:29and sell abroad.
21:31Exotic flowers that
21:33are not easy to find abroad.
21:35Let's continue.
21:37In the last segment,
21:39Pamirsa is still talking
21:41with Mrs. Mary from Flomart.
21:53Still with Mrs. Mary Anwar,
21:55Pamirsa, owner of
21:57Flomart, one of
21:59the most popular flowers
22:01in Indonesia.
22:03If you are looking for good quality
22:05imports, just go to Flomart.
22:0922 years in the industry
22:11of floriculture.
22:13Do you feel
22:15that this industry
22:17in Indonesia is
22:19still a luxury?
22:21That's right.
22:23It's still a luxury.
22:25That's why
22:27our markets are more
22:29towards the medium level
22:31and above.
22:33No matter what,
22:35flowers are still considered
22:37a luxury in Indonesia.
22:39What do you think?
22:41Why is it
22:43so slow?
22:45It should be a commodity
22:47like coffee,
22:49tea,
22:51and other
22:53commodities.
22:55But in Indonesia,
22:57flowers are still considered
22:59an expensive commodity.
23:01It's only for certain
23:03categories.
23:05Maybe in Indonesia,
23:07it's not yet possible
23:09to consider flowers
23:11as an important commodity
23:13like food
23:15and so on.
23:17But it's possible.
23:19For example, tulips
23:21are already a big commodity
23:24in Indonesia.
23:26In fact,
23:28the floriculture industry
23:30in other countries
23:32is a multi-billion dollar industry.
23:34It's like Ecuador.
23:36That's right.
23:38The question is
23:40whether Indonesia wants to
23:42develop and consider
23:44floriculture
23:46as a big and
23:48potential business.
23:50Especially
23:52tropical flowers
23:54such as
23:56heliconia,
23:58ginger,
24:00and even foliage
24:02like our leaves.
24:04It's good.
24:06It's the leaves.
24:08That's right.
24:10But is there an investor
24:12who really wants to
24:14invest and
24:16export it?
24:18In Indonesia,
24:20there's a flower.
24:22What is it, ma'am?
24:24The big leaf is
24:26janda bolong.
24:28But
24:30there's a trend
24:32for it.
24:34How come it's gone?
24:36It's gone.
24:38It's just for a while.
24:40Especially during
24:42the pandemic,
24:44the plants are very popular
24:46and the price is so high.
24:48It doesn't make sense.
24:50What do we really need
24:52for our floriculture
24:54to be able to move forward
24:56and get closer
24:58to other countries?
25:00We need an investor
25:02who can think
25:04that the floriculture industry
25:06is a big thing.
25:08That's right.
25:10It hasn't been taken seriously yet.
25:12That's right.
25:14So far,
25:16it hasn't been taken seriously yet.
25:18It's just for ordinary farmers.
25:20Okay.
25:22So the government has a responsibility
25:24to look that way.
25:26That's right.
25:28If the target is reached,
25:30I hope the floriculture industry
25:32will continue to flourish.
25:34I'm happy to hear that.
25:36It's not just about importing to the market.
25:38Next time, we'll also export
25:40our exotic plants.
25:42That's right.
25:44Before we go,
25:46I want to see the vibes
25:48of the foreigners.
25:50Let's go.
26:10Thank you, Mary.
26:12Thank you for the coffee
26:14and for chatting with us.
26:16I hope it can be an inspiration
26:18for you wherever you are.
26:20I'm Prisa Somodatu.
26:22I'm Mary.
26:42You
26:44You
26:46You
26:48You
26:50You
26:52You
26:54You
26:56You
26:58You
27:00You
27:02You
27:04You