Bisnis roti diyakini masih memiliki peluang yang sangat menjanjikan karena penikmat roti terus mengalami pertumbuhan dari generasi ke generasi. Roti juga menjadi salah satu menu yang banyak digandrungi oleh masyarakat Indonesia.
Salah satu pelaku bisnis di industri ini ialah Burnt Sienna yang menghadirkan roti dengan menggunakan teknik memanggang jepang berbahan dasar premium dan rendah lemak untuk menghasilkan beragam jenis varian roti yang terinspirasi dari indonesia serta menjadi favorit berbagai kalangan masyarakat.
Lantas, bagaimana upaya Burnt Sienna dalam memasarkan roti premium ala jepang di Indonesia? Simak perbincangan seru Rosaline Hioe bersama dengan Mitha Komala – Founder of Burnt Sienna di Women’s Talk.
Salah satu pelaku bisnis di industri ini ialah Burnt Sienna yang menghadirkan roti dengan menggunakan teknik memanggang jepang berbahan dasar premium dan rendah lemak untuk menghasilkan beragam jenis varian roti yang terinspirasi dari indonesia serta menjadi favorit berbagai kalangan masyarakat.
Lantas, bagaimana upaya Burnt Sienna dalam memasarkan roti premium ala jepang di Indonesia? Simak perbincangan seru Rosaline Hioe bersama dengan Mitha Komala – Founder of Burnt Sienna di Women’s Talk.
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TVTranscript
00:00Hi Pemirsa Women's Talk, we meet again
00:26And this time I will invite Pemirsa Women's Talk to see the version of Dubai Chocolate, but not chocolate
00:32This one is Milk Buns, but it tastes like Dubai Chocolate
00:37The latest viral is this, Bern Siena x Tashi Atashia
00:42Which makes Milk Buns, Dubai Chocolate edition
00:47Curious what it's like? I will talk to the founder of Bern Siena who has been established since 2019
00:53So don't go anywhere, stay with us
00:56Milk Buns
01:13The bread business now still has a very promising opportunity
01:17Because bread lovers continue to experience growth from generation to generation
01:22In fact, bread is also one of the menus that many Indonesian people covet
01:27One of the businessmen in this industry is Bern Siena
01:31Who provides bread by using Japanese baking technique
01:35With premium ingredients and low fat to produce various types of bread variants
01:40Inspired from Indonesia and become a favorite of various communities
01:45So how does Bern Siena's effort in marketing Japanese premium bread in Indonesia
01:52Let's watch the conversation with the founder of Bern Siena, Mita Komala, only on Women's Talk
02:05Hello, Pemirsa Women's Talk, back again with me, Rosalind Jio
02:08And this time I am with the founder of Bern Siena, Mba Mita Komala
02:13Hello Mba Mita, how are you?
02:15Hello, I'm fine
02:17I'm so happy to be here in Bern Siena
02:20Because Bern Siena is very viral, right?
02:22From 2019 until now, various menus presented by Bern Siena are viral
02:27Actually, can you tell us a little bit about Bern Siena
02:30Is it based on Mba Mita's passion or what?
02:35What is your inspiration?
02:37For Bern Siena itself, because at that time I wanted to make healthier products
02:44Because my lifestyle is eating healthier food, it's a habit since I was a kid
02:51At that time, Indonesian desserts were not healthy
02:58Like the choice of sugar, flour, and also the way they process the food
03:06It's not healthy, many use preservatives
03:10Because I like to eat sweets, I want to make healthier bread and desserts
03:18Wow, that's an interesting insight
03:20Even though the dessert is sweet, the ingredients are various
03:25Some are premium and some are not healthy
03:29Actually, Indonesian people don't know much about desserts
03:35What are the ingredients that Mba Mita said are not healthy?
03:40The amount of sugar is more than what should be consumed by humans
03:46For example, a maximum of 40 grams of sugar
03:52For a glass of sweet drink, it can be about 30 grams
04:00Not even sugar from rice or other foods
04:05So it's definitely more than what should be consumed
04:10For a girl, it's only about 28 grams
04:13That's why many Indonesian people have diabetes
04:17It's like the top 5 diseases in hospitals
04:22Wow, so eating dessert doesn't mean you can't
04:26But then choose a brand or product that produces healthy ingredients
04:34Is it hard to choose healthy ingredients?
04:38Where do you get the ingredients?
04:40No, we mostly get it from Indonesia
04:46For example, tapioca flour, the original tapioca flour
04:50It's already available in Indonesia
04:53And it's grown a lot in our agriculture
04:58Actually, it's not difficult
05:00But the price is a bit more expensive than the unhealthy one
05:08Can you tell us a little bit about when you founded Bern Siena in 2019
05:13Are you passionate about baking?
05:18And what was the first product you presented?
05:22At that time, I really liked to cook at home
05:28Because my mom also likes to cook
05:31The first product was a 5-flavor bread
05:36Like this
05:38There are 5 different flavors that customers can choose
05:44And it's our bestseller until now
05:47Until now?
05:49Yes, because it's a 5-flavor bread
05:52So people don't get bored of eating it
05:54It can be mixed
05:57When you founded Bern Siena as your favorite menu
06:03Was it because the bread was viral?
06:05Or was it just your imagination?
06:10It was quite popular in Korea and Japan
06:15And it was suitable for Indonesian people who like to consume bread
06:22When you first founded it, it was online, right?
06:25There was no offline store yet
06:27How did it develop until now?
06:30There are already 3 offline stores
06:32In Manggarai, Kebun Jeruk, and Bekasi
06:37Can you tell us a little bit about it?
06:39It started online
06:43We received pre-orders from customers
06:48And we use it for endorsement and ads
06:52We just focus on the quality of the product
06:56And our packaging design
07:00And fast customer service
07:03So it's all organic
07:06And thankfully, it's going well
07:11From 2019 to 2024, have you faced any significant challenges?
07:17Because you went through a pandemic
07:19But I heard that the sales went up
07:23Because there were a lot of people at home
07:27So there were a lot of online orders
07:30Can you tell us about the good and bad times of Bern Siena?
07:35The bad times were
07:37First, the lack of frozen ingredients
07:43For example, this is Dubai Chocolate Bern Siena
07:47Now it's viral
07:49Everyone is looking for the same supplier
07:52So we have to struggle
07:55For example, the ingredients are frozen
07:57Second, the challenge is the workforce
08:04For example, we have been streaming for a long time
08:07But they are bored or want to try something new
08:10So yeah
08:13Because it's not easy and not fast to train a human source
08:19Which can then be in line with the value or request from Bern Siena
08:26Since the pandemic, has the increase been high?
08:32Yes, because there are a lot of people at home
08:34So they are bored
08:36They will automatically look for entertainment from online shopping
08:41Bern Siena mentioned that the one in front of us is Dubai Chocolate Milk Bun
08:47Yes, the bread version
08:49I'm really curious, can we try it together?
08:52Yes
08:53We will try it together
08:55But don't go anywhere
08:56Because we will be back in the next episode
09:07Next episode
09:10Okay, we are back again
09:13I know that you are already addicted to this
09:18If you order from Dubai Chocolate, the PO takes a long time
09:23And it's really expensive
09:25But now there is a milk bun that you can enjoy
09:29Let's eat together
09:36How is it?
09:37Hmm
09:40So, it's really like
09:43The one in Dubai Chocolate has cataivi
09:47People say it's like bihun
09:51But it's not
09:53It's like bihun
09:55It's not bihun
09:56It's not bihun, but it's like bihun
09:58Is it difficult to get the basic ingredients?
10:01Yes, it's quite difficult
10:02Because there are a lot of people looking for it
10:05There are a lot of people who want to make their own at home
10:07So, it's quite difficult
10:09I see
10:10This is really good
10:11So, it has pistachio inside?
10:14Yes, it has pistachio inside
10:18Because it's crunchy and crispy
10:23Is it difficult to make?
10:25No, it just takes time
10:27Because the supplier can't combine all the ingredients
10:33And it's delicious
10:34So, you have to make it again
10:35Yes
10:36Okay
10:37So, if we talk about the viral foods
10:43As I see, because of Bern Siena
10:46It's been 5 years
10:49It's been 5 years
10:50From the beginning, there are a lot of viral products
10:52Like roti sobek
10:53Yesterday, there was a viral milk buns
10:57It was sponsored by POPO from Thailand
10:59It was sponsored by Bern Siena
11:01And it was very popular
11:02Until now, Dubai Chocolate is also very popular
11:05Is it difficult to present a viral product?
11:10Because sometimes it's just for a moment
11:12It's crowded, and suddenly it's gone
11:14How is it?
11:16It's okay
11:17Because if it's a trend, it's a come and go
11:21As long as we have excellent products and classic products
11:25So, F&B should always follow the trend
11:30So, always follow the trend
11:32Keep up to date
11:33But also still have value
11:35And the main product is the excellent product
11:37Which is always like a lifetime product
11:40From time to time, people will always look for it
11:42Yes, the classic
11:43What is the classic?
11:46This is one of them
11:48Ube Bern Super Chocolate
11:50As I said, there are 5 flavors of fat buns
11:53And also ham and brulee cheese strokes
11:56So, there are sweet and salty versions
12:00Yes
12:01Actually, from Bern Siena
12:03You can know what is Indonesian people's favorite
12:07From time to time
12:08What is the recipe like?
12:12There are not many recipes
12:14We just look at what is common in supermarkets
12:19Like chocolate, vanilla, cheese
12:23Those are the classic flavors that every brand has
12:29Okay, that's cool
12:31Then, what is the marketing strategy?
12:36I noticed that Bern Siena has a lot of collaborations
12:39With celebrities and influencers
12:42Is it difficult?
12:44Is it difficult?
12:45Because not all bakeries are stable
12:50And have good growth
12:51So, the marketing is really good
12:53I pay attention to the promotion
12:56And also the social media growth from Bern Siena
12:59This is really good
13:00Is there a strategy that was built from the beginning?
13:04No, we just love being real
13:07So, when we make content
13:10It's from people's daily life
13:14And my personal daily life
13:17There's nothing special
13:19But usually when choosing KOL or influencers
13:24Which is the right target for bakery lovers
13:28How do you usually do it?
13:30Yes, if you choose KOL, it's really hard
13:33It's easy
13:34Like hit and miss
13:35Once you hit, it can be really good
13:38Or it can be normal
13:40Or even like a joke
13:43The key is to keep trying
13:46Don't just do it once
13:50Do it many times
13:52And take advantage of the momentum
13:54For example, if the influencer or celebrity is viral
14:00Which is positive
14:02We can contact for endorsement
14:06Okay, I see some of them are Tasha Parasha
14:11Yes
14:12She really loves bakery
14:14And one of them is Dubai Chocolate Nut Buns
14:21When it comes to viral products
14:24For example, this one
14:25You said it's hard to find the basic ingredients
14:28Are the basic ingredients local?
14:32Local
14:33Yes, it's local
14:34Indonesia produces pistachio
14:39We're also good at making chocolate
14:43But as Ivy said
14:44This is a product from the east
14:48So not everyone can make it
14:51Only certain suppliers can
14:56For example, Indonesian people
14:59Are familiar with burnt sienna
15:02And most of the orders are online
15:06Yes, most of them are online
15:09For the women's shop
15:12Who are curious about burnt sienna
15:15Where can they find it?
15:17You can check our Instagram
15:19There's a menu
15:21You can also contact us on WhatsApp
15:25We can send you the menu
15:28On Tokopedia, Shopee, GoFood, GrabFood
15:31You can order it
15:33You can order it
15:35Can you send it to all the regions in Indonesia?
15:39Yes, as long as it arrives on the same day
15:43On the same day
15:44Okay
15:45I also want to ask
15:47How is the development or expansion of burnt sienna?
15:52We'll discuss it in the next episode
15:54Stay tuned on Women's Talk
15:58Women's Talk
15:59Women's Talk
16:00Women's Talk
16:01Women's Talk
16:02Women's Talk
16:03Women's Talk
16:04Women's Talk
16:05Women's Talk
16:06Okay, welcome to Men's Talk
16:07You're still with us
16:09I'm still with the founder of burnt sienna
16:11Mita
16:12Mita
16:13The sales of burnt sienna
16:16Is already at its maximum
16:18Do you have any other plans or targets?
16:22Yes, our plan is to expand to Jablo de Tabex
16:27What is your target?
16:31Sulawesi
16:32Wow, Sulawesi
16:33Do you want it to be an offline store or what?
16:36Yes, offline
16:37Offline store
16:38Yes, offline and online
16:39Okay
16:40That's cool
16:41So far, we can say that the differentiation or identity of burnt sienna is
16:48Japanese bread or what?
16:51We can say it's healthy Sobek bread
16:54Healthy Sobek bread
16:55Healthy Sobek
16:56Yes
16:57Okay
16:58And the Indonesian community is actually quite
17:00For the followers of burnt sienna, if Mita sees it
17:03Are there more people who love desserts?
17:06Or are there a lot of people who have been informed or updated
17:10About the value of burnt sienna
17:12And they actually consume burnt sienna
17:14Because they know the benefits of premium ingredients
17:17Both
17:18Hand in hand
17:19They do love desserts
17:21Who are looking for healthier and safer alternatives for consumption
17:26Okay
17:27Because about the premium ingredients
17:30Then about health concerns
17:32This is also conveyed by burnt sienna through social media
17:37Yes, we always share on social media
17:40Why do we use dark chocolate?
17:42Why do we plant our own chocolate?
17:46Okay
17:53Wow
17:54Okay
17:55Well, behind this burnt sienna that has been around for 5 years
17:58Until now
17:59Is Mita's figure as a founder
18:01And is a woman
18:03Can I know
18:04What is Mita's leadership figure like?
18:10If from me
18:11The important thing is to give confidence
18:13To the people who want to work with us
18:17It's important
18:18And also
18:20We also have to have a relationship
18:24Where the communication is smooth
18:27And also not too close
18:30Okay
18:31It turns out that trust is very important
18:33And earlier
18:34What Mita shared in the previous segment
18:37It's not easy to do training
18:40And then
18:41How to make people who work with us
18:44Maybe have value
18:46And also the right way of working
18:49With what we expect
18:50And it's also difficult to maintain, right?
18:52Yes, not bad
18:54But yes
18:55Must be worked on
18:58Okay
18:59But according to Mita herself
19:00As a woman
19:01Is this when doing business
19:03There are certain privileges
19:05Or just
19:06Yes, as we know
19:08If this woman sometimes has stigmas
19:11Maybe in terms of leadership
19:12How to run a business
19:15This is often overlooked
19:18But what do you think Mita?
19:21I don't think so
19:22Because maybe I was also born in a family
19:25That doesn't differentiate between women and men
19:30So the support from the family is also great
19:33So I'm just confident
19:35To run a business
19:38Okay
19:39From Mita
19:40Maybe there are tips or quotes
19:43For women out there
19:46Who may already know the fashion
19:49Like Mita
19:50Have differentiation or uniqueness
19:52From yourself
19:53But maybe
19:54Not brave enough to then
19:56Take a step and then commit
19:58Or run the execution
20:02Is there any tips or strategies from Mita?
20:05From me
20:07The first thing is
20:09To start the first step
20:12That's the hardest
20:13But
20:14If you're brave enough to walk
20:17And brave enough
20:18To see the response
20:21Especially if the response is positive
20:23We will be more motivated to do it
20:26And in my opinion
20:28There will be ups and downs
20:30But you have to keep going
20:31You have to keep going
20:33The hardest part is the first step
20:35But just enjoy the process
20:37Okay
20:38If I may ask
20:39In your family
20:41How many children do you have?
20:43I'm the first child
20:44The first child
20:45From Mita
20:47Do you see a significant role of the family
20:50In helping us to trust ourselves
20:53Or making our business
20:55Run well and stable?
20:59Of course
21:01We are the definition of the five closest people
21:05So, for example
21:07And the family is the people we meet almost every day
21:10So, for example
21:13If the family is positive
21:15Most likely
21:16The child will also be positive
21:20If the family likes to work hard
21:22The child will also like to work hard
21:25Okay, so
21:26Our closest environment
21:28Affects the character
21:30Outcome
21:31Value
21:32And also the outcome
21:34Okay
21:35Maybe the last one from Mita
21:37Any quotes or success tips
21:40For women's talk friends?
21:43Success tips
21:45Success tips
21:47For example
21:49Always be consistent in your work
21:51Mita said the hardest part is the first step
21:54But maintain
21:56Or continue the consistency
21:58Success is not easy
22:00From Mita
22:01The success tip is
22:02Always want to learn
22:04Always want to be corrected
22:08And don't think we're the best
22:11So, there's always room for improvement
22:14So, just keep improvising
22:16Wow, okay
22:17Never feel like you're the best
22:19Always learn and never give up
22:22Thank you so much, Mita
22:24The founder of Burn Sienna has joined us
22:26I hope you'll always be successful
22:28For Burn Sienna
22:29And always be an inspiration
22:30For the people around you
22:32And for Women's Talk
22:33Thank you for watching our discussion
22:35I hope you'll be an inspiration
22:37And also
22:38The positive messages
22:40For Women's Talk
22:41Don't forget to watch Women's Talk
22:43Only on IDX channel
22:44You'll trustworthy and comprehensive
22:45Investment reference
22:46I'm Rosalind Ciu
22:47Goodbye
22:48Thank you
22:49See you
22:54Thank you
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