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00:00This is the world's largest home-sharing platform, Airbnb, which has been used by more than 200 million people in more than 220 countries and regions in the world.
00:15In 2014, Airbnb landed in Japan from the United States.
00:18Not only travelers from overseas, but also Japanese users who use it for domestic travel,
00:24It is an innovative service that brings the impact of using private homes and property to Japan.
00:33There are more than 7 million guest houses called listings.
00:37It is easy to choose just by filling in the items of hope on your smartphone.
00:42The style of a new journey that transcends the daily life is the secret of popularity.
00:48Wow, it's beautiful.
00:51If you put this in the air, it will change to green.
00:53Wow, it's beautiful.
00:54It's a new experience of staying at home.
00:58The person who gave birth to a culture that was not familiar in Japan is the representative of Hanabe, Airbnb Japan, who is familiar with Yasu.
01:08I thought at that time that this might change my journey.
01:12He joined the Singapore people of Airbnb in 2013.
01:18It seems that he has started to have strong feelings for the development of Japan by experiencing it himself.
01:25The first time I used it was in San Francisco.
01:28I've been to San Francisco many times, but it looked completely different.
01:33The reason is that when you enter the hotel, you go to the city by taxi.
01:37Oh, it's a nice city.
01:38The buildings are expensive.
01:40I just stay at home.
01:42The place where I got off the taxi was a residential area.
01:45I was impressed by the fact that I could get off here.
01:49I put my number in and the garage was open.
01:51Isn't it fun from there?
01:55I feel like I'm back home even though it's not my house.
01:59There's a nice croquette shop on this curved road.
02:02If you keep going down this road, you'll see a trash can.
02:05It's a very interesting experience to see how people live.
02:11I'm sure this will be fun.
02:15You can enjoy the charm of the area that you don't know unless you live there.
02:19I want to spread this touching experience in Japan.
02:23I started Nippon Hojin in 2014.
02:26Oh, that's what it is.
02:28There are many hardships and beliefs hidden behind it.
02:31How did you overcome the wall and spread it?
02:35The National Dictionary cuts in.
02:37Is the head office in the United States?
02:41That's right.
02:43When we launched Asia, everyone was hired in Singapore.
02:46From there, we launched Japan, South Korea, and Southeast Asia.
02:51To settle in Japan, we needed Nippon Hojin.
02:55That's why we established Hojin in 2014.
02:58Did Mr. Tanabe do that bridge?
03:01Can I say that?
03:03I'm afraid I'll look cool.
03:06The first time I thought it was interesting was when I saw the website.
03:10I was excited to find out that I could stay in a building like this.
03:15Certainly, there is a limit to where you can stay.
03:21It's a hotel.
03:23If you like architecture, you can only see famous buildings in that country.
03:28But even from the point of view of a building that is not famous,
03:33you can stay in a beautiful place.
03:35It's a local place, but it's a very good place.
03:40That's right.
03:42Why are you talking better than me?
03:45That's right.
03:48You've been using it, haven't you?
03:50I've been using it since I was a college student.
03:53The search method is unique.
03:56You can search by the genre you want to stay in.
04:01What?
04:02Is there such a genre as a hut in the world of water?
04:07That's right.
04:09It's not just a place to stay when you're traveling.
04:13You can choose a location and a place to stay from the destination,
04:18such as the ocean view or the mountains,
04:21so that you can go on a trip from various intersections.
04:27There are various intersections.
04:30If you were to stay at Tanabe-san's current home, what kind of genre would you choose?
04:39There's no such thing as an unfortunate salaryman.
04:41There's no such thing, right?
04:43There's no such thing.
04:45If that's the case, I'd choose to go to a different place.
04:50You'd choose to stay at home.
04:51That's right.
04:52I've been camping a lot, so I'd choose to go to a cave.
04:58If you were to stay at a cave, you'd choose to go to a sheep pen.
05:03If you were to travel like this, you'd end up going to a place you don't usually go to.
05:09So I'd choose to go to a place with high-end facilities.
05:12I see.
05:13So, if you were to choose a different genre from what you're used to in the countryside,
05:19that would be a new type of tourist attraction.
05:23You're absolutely right.
05:25Tanabe-san is so happy he can't help it.
05:29You look like an actor from a Sunday night theater.
05:33Thank you very much.
05:35AirBnB is a place where you can find accommodation all over the world.
05:39What kind of facilities are there in Japan right now?
05:44We headed to Awajishima.
05:47Awajishima is amazing right now, isn't it?
05:49This place is located on a small hill.
05:51It's not just a place to stay overnight.
05:53It's a place where you can enjoy a quiet life away from the hustle and bustle of everyday life.
06:06You can spend a relaxing time while admiring the natural scenery outside.
06:14This is Megishi-san, a host of Listing.
06:17I've always loved to travel.
06:20I've been able to find unique accommodations that you can't find anywhere else.
06:30So, I've been staying at AirBnB a lot.
06:36Megishi-san used to be a user.
06:39She wanted to convey the joy of home-sharing, so she became a host herself.
06:45The unique joy is...
06:54Aizome experience.
06:56Aizome.
06:58Aizome aims to become a Chiba industrialization in Awajishima.
07:01I didn't know that.
07:03The deep blue color of natural origin is evaluated as Japan Blue by foreigners.
07:10It's beautiful.
07:13When you touch the air, it turns green.
07:16Wow, it's beautiful.
07:17The air is oxidized.
07:19It's amazing.
07:21For foreigners, it's a valuable experience.
07:26The user is taught by a professional Aizome artist about unusual experiences.
07:34The house was beautifully designed with Indigo dye.
07:37It was a very unique experience.
07:39It was also interesting to have an art and culture experience.
07:42While staying in Awajishima, I strongly recommend staying at this house.
07:47She praised it a lot.
07:49Aizome itself is very fun and wonderful.
07:53I wanted to convey the wonderfulness of being able to make colors from plants.
08:00On the other hand, I felt like I was traveling.
08:08Aizome enjoys both accommodation and local experience at the same time.
08:12This is a new form of travel created by Air B.
08:18And this is Shimizu-cho, Hokkaido.
08:21Shimizu-cho aims to expand its host city.
08:25Shimizu-cho is the fifth largest milk producer in Japan.
08:31It is a city based on agriculture.
08:34There are some areas where agriculture is very weak.
08:37I had to pay attention to industries other than agriculture.
08:43That's what it is.
08:44At the peak, the population was 18,000.
08:47It is now less than half.
08:50By utilizing Air B,
08:52Shimizu-cho aims to address local issues such as the closure of shops and the increase in vacant houses.
08:58People who come to Shimizu for business also stay behind.
09:03When I thought I had to find a way to stop people,
09:08I thought I had to do this.
09:13I'll do it myself.
09:15Yourself?
09:16The butterfly itself took the lead and became the first butterfly host in Japan.
09:22Wow, cool!
09:24Actually, I have four children.
09:26They all grew up.
09:30I can provide one or two rooms for them.
09:35The fee is 9,000 yen per night.
09:37They will have dinner at a nearby restaurant.
09:40The next morning, they will be given a souvenir set of Shimizu-cho's specialties.
09:45If I can go sightseeing with people like that,
09:49I think I can create a brighter city.
09:53I'm really glad that Shimizu-cho has become like this.
10:00Wow, the local government is also working.
10:03The mayor is also a host.
10:05Host?
10:06Yes.
10:07Among the people who came to stay at the mayor's house,
10:10some people have already moved out.
10:12What?
10:13It's a city that's not a tourist destination.
10:15It's getting humid.
10:17That's why I said, let's build a hotel.
10:19But I don't have that kind of money.
10:21I heard that you can also use the vacant rooms that are not used now.
10:25That's right.
10:26When a line of people is born, they buy things on the way.
10:29They buy water, bread, and other things the next morning.
10:33Then, the number of residents will increase.
10:36Then, an economic effect will be born.
10:38It would be nice if there was someone who could help with cleaning.
10:41Businesses will be born around the area.
10:43Then, if there is a vacant room in a place where you can't build a hotel,
10:49you can start a business.
10:51There are more than 1,700 residents in Japan.
10:54And the culture is completely different.
10:56Just by showing your daily life,
10:59you can make a great tourist content.
11:02In the sense of showing your daily life,
11:04there are a lot of tourist content.
11:06In that sense,
11:07instead of spreading home sharing,
11:09if you take advantage of it,
11:11maybe it will be a good shape for the locals.
11:14That's the suggestion I have.
11:16Wow, that's amazing.
11:18Now,
11:20I asked the representative to recommend a place to stay.
11:24Here it is.
11:26There are various items.
11:27Is there anything you are interested in?
11:29All of them.
11:30You are interested in all of them, right?
11:32Mt. Fuji and Meisaku are very powerful.
11:34A movie theater where you can stay overnight?
11:38This is a movie theater called Mount Theater.
11:42This is a historical movie theater that closed in 2012.
11:46The movie theater is divided into a place where you can stay
11:49and a place where you can watch a movie.
11:51You can stay there for a night.
11:53It's not just one night, but several nights.
11:56Wow, it's cool.
11:58Hey.
11:59There is no movie theater like this now.
12:01It's good.
12:03And after all,
12:05tree house.
12:07Wow, this is Japan.
12:09It's a tree house in Nago City, Nagoya Prefecture.
12:12Wow.
12:14It's all natural.
12:16It's all open.
12:18360 degrees. It's all natural.
12:20Wow.
12:22This will be a great memory.
12:25It's unrealistic.
12:27This is the world of anime and movies.
12:31And this is the world of Ghibli.
12:34It's a straw bale house.
12:36Straw means straw.
12:38It's made of straw.
12:40It's made of straw to make the wall of the house.
12:43It's a dirt wall.
12:45It's cool in summer and warm in winter.
12:49It's a house that's very environmentally friendly.
12:52I wonder what it is.
12:54Let's take a look at the photos.
12:56Let's go here. Where is this?
12:58Was this Bangladesh?
13:00Is it possible?
13:02That's right.
13:04When I first saw the website,
13:06I was surprised.
13:08It's interesting.
13:10Wait a minute.
13:12If you want to build a new house,
13:14is there anyone who wants to build a house here?
13:18Especially a villa.
13:20I see.
13:22If it's a villa,
13:24you can rent it out when you don't live here.
13:26That's right.
13:28You really thought about it, didn't you?
13:30You really thought about it, didn't you?
13:32Airbnb is one of the new destinations in Japan,
13:35as well as a hotel.
13:37Airbnb has been a hot topic in Japan for a long time.
13:40It was a series of challenges and innovations
13:43to spread American-made services in Japan.
13:46It was so new
13:48that there weren't many Japanese users at first.
13:51Foreigners already knew about Airbnb.
13:55Everyone wants to go to Japan.
13:58Why isn't there Airbnb?
14:00If you don't have a place to stay,
14:02the first thing you should do
14:04is to increase the number of hosts.
14:07That's where it started.
14:09That's where it started.
14:11How did you find a host?
14:13It was difficult.
14:15That's right.
14:17I met a host one by one,
14:20and I said,
14:22I want to be like this in the future.
14:24I want everyone to know more about their hometown
14:26by going on a trip like this.
14:28I want you to have a trip like this.
14:30I want you to have a trip like this.
14:32I told him that, and he said,
14:34that's a good idea.
14:36We didn't have much money,
14:38so we rented a cafe space
14:40and gathered hosts.
14:42Then the host who was there
14:44gradually got the people around him.
14:46It's just a feeling,
14:48but when there were about 100 hosts in Tokyo,
14:51it spread by word of mouth.
14:53At first, it spread without an advertisement.
14:56That's right.
14:58That's amazing.
15:00We did the same activity.
15:02We went to Osaka, Fukuoka, Nagoya,
15:04and Sapporo.
15:06That's amazing.
15:08I thought it was more systematic,
15:10but in the end,
15:12it's the feet of humans
15:14and the passion.
15:16That's right.
15:18At first, I worked in the car.
15:20What do you mean?
15:22I didn't have an office,
15:24so I went to various places
15:26and talked to the hosts.
15:28At the time of the launch of Nippon Houjin,
15:30there was no office,
15:32so we gathered hosts.
15:34In addition,
15:36another big wall was the image of a guesthouse.
15:38At that time,
15:40the impression of a guesthouse
15:42was not very good.
15:44I understand.
15:46It's like writing
15:48that guesthouses are prohibited
15:50in your apartment.
15:52I had that image for a while.
15:54At first,
15:56Japan couldn't do business
15:58without the law,
16:00so we lobbied for a long time.
16:02We needed the law
16:04because there were so many needs.
16:06Not only us,
16:08but various Japanese companies
16:10lobbied together
16:12and the law was passed in 2018.
16:14At the time of the implementation of the law in 2018,
16:16there was a story that
16:18there was no law until then.
16:20At that time,
16:22there was a rumor
16:24that it was a strange service.
16:26However,
16:28we put a lot of effort
16:30into the law,
16:32and it has a great economic effect
16:34in various regions.
16:36Also, by welcoming guests,
16:38the hosts will also get well.
16:40Guests will know the area
16:42deeply by traveling
16:44so that they can live.
16:46It was known that there were
16:48a lot of Japanese companies
16:50and Japanese hosts,
16:52so by getting excited
16:54with them,
16:56the bad image was gradually
16:58eroded.
17:00There are only three members.
17:02They started from business
17:04in cars and grew little by little,
17:06and now they have set
17:08a new standard in the Japanese travel industry.
17:10AirBnB Japan
17:12is shaping what travelers want to do.
17:14How will that service
17:16be born?
17:18We went straight to the Japanese office
17:20where we rarely get interviewed.
17:24Welcome to AirBnB.
17:26Please come in.
17:28Wow, it's stylish.
17:30Let me stay here.
17:38Welcome to AirBnB.
17:40Please come in.
17:42Wow, it's stylish.
17:44Let me stay here.
17:46This is a full-hour
17:48called a pantry.
17:50A pantry?
17:52The employees usually
17:54have lunch here
17:56once a week,
17:58and the lunch is served for free,
18:00so we all eat together.
18:02A company with only three people
18:04has come this far.
18:06By creating a healing cafe space
18:08that can refresh you both mentally and physically,
18:10AirBnB is aiming to improve productivity.
18:12Furthermore,
18:16there is a luxury catering
18:18that ordinary companies
18:20don't have.
18:22We are told by the company
18:24to take care of our health.
18:26We have nuts,
18:28sweet potatoes,
18:30and people with allergies.
18:32We display all the ingredients
18:34on the panel.
18:36The health of the employees
18:38is the most important thing.
18:40The office is designed
18:42for the employees.
18:44This is the office
18:46where the employees
18:48usually work.
18:50Please come in.
18:52Wow, it's a long corridor.
18:54Yes, it is.
18:56There are about 60 employees.
18:58Wow, three people.
19:00There is this much space,
19:02but basically,
19:04it's all remote work.
19:06All of the desks
19:08are elevated.
19:10You can stand up
19:12and work like this.
19:14You can change the height
19:16according to the height of your work.
19:18You can work standing up.
19:20It looks fun.
19:22You can stand up and work.
19:24If you sit down
19:26and work online,
19:28you will be short of exercise.
19:30It seems that
19:32it was introduced for staff
19:34before.
19:36The conference room
19:38has the name of the area.
19:40The design of the space
19:42is based on the actual listing,
19:44so you don't forget the cost.
19:48And
19:50what motivated the employees?
19:52What is it?
19:54It's the torch for the Seika Runner.
19:56How did you know that?
19:58Airbnb is the official
20:00sponsor of the Olympics.
20:02It's a memorial
20:04to the employees
20:06who participated in the 2020
20:08Tokyo Olympics.
20:10They participated in a global event
20:12to expand their host
20:14and raise their motivation.
20:16When you look out of the office,
20:18you can see the host and the guests.
20:20It's a kind space
20:22for the employees
20:24where the Airbnb spirit
20:26was gathered.
20:28We wanted to make sure
20:30The company's motto is to find a comfortable place to work and communicate with people.
20:39There is always an office in the pantry, where everyone gathers to eat snacks or drink alcohol in the evening.
20:50It is designed so that you can communicate with people who you don't usually talk to.
20:56Is it possible to create new ideas by talking to people you haven't talked to before?
21:03That's right.
21:05What are you thinking about in the future?
21:10As Japan, we need to expand our tourism industry.
21:14However, if we don't expand our tourism industry, there will be a lot of over-tourism.
21:19There is still a lot of home-sharing and mini-parks in the countryside.
21:25I think there are still a lot of things we need to do to make use of it.
21:32What if you stay at a celebrity's house?
21:35Can I ask you a favor?
21:38I don't know, but if an artist has a studio at home,
21:44I want to stay there.
21:51I want to stay there.
21:54I think the music will play as soon as I sleep.
21:57I wonder if that person is playing live.
22:00It's a good idea.
22:02It's really good.
22:04This is also entertainment.
22:06That's the theme.
22:36Okay.
22:37Let's do it.
22:38Let's do it.
22:39Let's do it.
22:40Let's do it.
22:41Let's do it.
22:42Let's do it.
22:43Let's do it.
22:44Let's do it.
22:45Let's do it.
22:46Let's do it.
22:47Let's do it.
22:48Let's do it.
22:49Let's do it.
22:50Let's do it.
22:51Let's do it.
22:52Let's do it.
22:53Let's do it.
22:54Let's do it.
22:55Let's do it.
22:56Let's do it.
22:57Let's do it.
22:58Let's do it.
22:59Let's do it.
23:00Let's do it.
23:01Let's do it.
23:02Let's do it.
23:03Let's do it.
23:04Let's do it.