(Adnkronos) - “La collaborazione con McDonald’s è di lunga data. L’Asiago DOP sta riscuotendo un successo crescente in hamburger e pepite per la sua versatilità ed ecletticità”. A dirlo, Flavio Innocenzi, direttore del Consorzio di tutela del formaggio Asiago, nel corso della presentazione dell’edizione 2025 di My Selection di McDonald’s. Le nuove ricette selezionate da Joe Bastianich rinnovano l’impegno di McDonald’s per valorizzare il Made in Italy di qualità e le eccellenze della filiera agroalimentare italiana.
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00:00This collaboration with McDonald's for us is a long-term collaboration of mutual satisfaction,
00:10in particular to introduce young people to the O.P. products, in this case the Asian O.P.,
00:18because young people are more likely to experience new products, combinations of flavors, modern
00:27flavors, McDonald's in this, I must say, they are very good, we work well together with mutual
00:33satisfaction, but also because at the basis of this creation there is a chef, in addition to being a
00:40character in the world of gastronomic and television communication, like Joe Bastianich,
00:45who therefore puts both the creative part and the part as an ambassador of taste,
00:53and the Asian O.P. is gaining both in the hamburger and in the nuggets, a growing success,
01:00with an increasing volume compared to previous collaborations, precisely
01:08due to its versatility and eclecticity. The Asian O.P. cheese is the cheese par excellence,
01:14for versatile and eclectic fillings, because it tastes like milk, therefore it is perfect for this type of creation.