(Adnkronos) - L’impegno di McDonald’s per valorizzare il Made in Italy di qualità si rinnova con il ritorno della linea My Selection, giunta alla settima edizione. Presentata a Milano con un evento musicale e culinario, con la live performance a sorpresa di Joe Bastianich, che anche quest’anno ha selezionano i panini premium, My Selection 2025 prevede: il My Selection BBQ, un classico della linea che combina coleslaw e salsa BBQ con Aceto Balsamico di Modena Igp, il My Selection Asiago Dop & Bacon con salsa alle cipolle caramellate e il My Selection Speck & Salsa Radicchio e Mela, preparato con scamorza affumicata con latte italiano, Speck Alto Adige Igp, salsa con Radicchio di Chioggia Igp e Mela Alto Adige Igp.
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00:00Valorize Made in Italy of quality through the use of DOP and IGP ingredients, a commitment
00:10that McDonald's Italy has made since 2008 and that with the launch of the 7th edition
00:15of the My Selection line has chosen to renew. Already available in over 750 restaurants
00:20throughout Italy, the premium sandwiches selected by Joe Bastianich contain five
00:25excellences of the Italian agri-food chain. The balsamic vinegar of Modena IGP, the Asian cheese
00:31of IOP, the speck of Alto Adige IGP, the root of Chioggia IGP and the apple of Alto Adige IGP.
00:37Present in Italy for almost 40 years, only in 2024 McDonald's has invested more than
00:42400 million euros in the agri-food sector of the country, testifying to the commitment
00:47to promote the ingredients of excellence and the attention to local productions.
00:51We are also trying to find ways to enhance the lines in need. In the last two years,
00:57for example, we have enhanced the Pachino IGP tomato by putting it in our salads, which
01:02was a line in need due to foreign competition. And last year, instead, we managed to introduce
01:07the Amiglia Romagna IGP pear, precisely to help a sector that was strongly in crisis
01:12due to climate change. For us, this is a commitment that continues over time and
01:18that is why it is now seven years that we have launched the MySelection line, in which
01:23we continue to give the opportunity to many customers and especially to young people to
01:28try the tastes and products of the various territories of our regions.
01:34A bridge business between McDonald's Italy, the consorts of Tutele, the local producers
01:38and Fondazione Equali Vita, with which McDonald's has been a valuable collaboration for years.
01:44In recent years, 22 products have been brought to the McDonald's menu. They have really
01:51represented a very important thing, both in terms of value for the consorts and therefore
01:56for the branches, but above all in terms of education and knowledge of typical Italian
02:01agri-food products. The value of McDonald's in this case was not only that of making
02:08quality products for the IGP, but also that of making known the excellences of our territory
02:14and I think this is a very important operation for the Italian system.
02:18Also present at the launch event, Gio Bastianich.
02:21The seventh year of MySelection, a great journey, I think to combine the quality of
02:27Made in Italy with an iconic brand like McDonald's, I am always pleased. As an American,
02:32McDonald's has always been a part of my life and I am happy to participate in this
02:37adventure with them, because in the end we are making a great communication of quality
02:44and quality products to people who have to taste them. So it is a privilege and an honor
02:50to be part of this.