(Adnkronos) - "Sono diciassette anni di collaborazione con McDonald’s: la prima scommessa di inserire un prodotto non americano nei menù McDonald's è stata con McItaly. Se siamo ancora qui, dopo diciassette anni, significa che c'è una convenienza reciproca: il famoso win-win sia per le filiere e per i consorzi di tutela, ma anche per il McDonald's e soprattutto per i consumatori, che beneficiano della qualità del Made in Italy, ricercata da tutti ad oggi a livello mondiale”. Lo afferma Mauro Rosati, direttore generale di Fondazione Qualivita, a margine della presentazione dell’edizione 2025 di My Selection di McDonald’s. Le nuove ricette selezionate da Joe Bastianich rinnovano l’impegno di McDonald’s per valorizzare il Made in Italy di qualità.
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00:00In recent years, 22 products have been brought to the McDonald's menu, representing a very important thing both in terms of value for the consortia and therefore for the branches, but above all in terms of education and knowledge of typical Italian agri-food products.
00:22The value of McDonald's, in this case, was not only to make eat high-quality products, but also to make known the excellences of our territory, and I think this is a very important operation for the Italian system.
00:37I am 17 years old, the first collaboration was with McItaly, it was the first bet made by Italy to insert a non-American product in the McDonald's menu, so after 17 years, if we are still here, it means that there is a reciprocal convenience, the famous win-win, both for the branches, for the consortia of Tutela, but also for McDonald's, but then, in the end, especially for the consumers who benefit from this quality and this made in Italy that today everyone is looking for all over the world.
01:07www.mcintyre.com