(Adnkronos) - “La collaborazione ormai consolidata con McDonald's ci dà grande soddisfazione. Quest’anno ho apprezzato soprattutto l’innovazione di questo evento, che ha voluto associare i nostri prodotti e i prodotti McDonald’s con la musica”. Sono le parole di Federico De Simoni, direttore generale Consorzio tutela Aceto Balsamico di Modena Igp, in occasione della presentazione dell’edizione 2025 di My Selection di McDonald’s. Le nuove ricette selezionate da Joe Bastianich rinnovano l’impegno di McDonald’s per valorizzare il Made in Italy di qualità.
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00:00We can really talk about collaboration because we have been working together since 2018, so this activity together really consolidates us and gives us great satisfaction.
00:17This year, above all, I appreciated the innovation of this event through which we wanted to associate our products, McDonald's products, with music.
00:27It is very evocative of great inspiration, especially on our product, which really has particular sounds.
00:36And then, through the experiment that has been done, those that are the main characteristics of our product have been underlined and therefore peaks of acidity and sweetness.
00:48Our product, as everyone knows, is agrodolce, but above all the harmony between these characteristics, together with that velvety tactile sensation that the product has, which gives a little harmony to the tonality of the product.
01:05So this association is very interesting and it is also very interesting to think of music as an ensemble and therefore how to play together.
01:15And in fact, our product, once again, is characterized above all by this ability.
01:21It can be combined with many things and it can also be done by improvising, as in jazz music.
01:28Because having all these characteristics, covering the spectrum from sweetness to acidity, from density to lightness, it becomes really easy even at home in the kitchen and not only in the restaurant, but also for great chefs, to be able to invent new recipes or create particular combinations.