(Adnkronos) - "Abbiamo cercato di impostare una nuova experience d'uso dell'app mutuandola dalle app del mondo bancario che sono caratterizzate da una elevatissima usabilità. Abbiamo lavorato su quella scia sapendo che il cittadino è abituato a utilizzarla” Così Guido Ceccarelli, responsabile dell'Area “Experience e Digital Platform” Direzione centrale Tecnologia, Informatica e Innovazione dell'Inps, durante la conferenza di presentazione della nuova App “INPS Mobile” a Roma.
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NewsTranscript
00:00What's new?
00:04The news is that we intend to give an important signal to the user of our strategy that wants to put the citizen at the center of attention.
00:17It's not about announcing new services for delivery of services, to receive questions, because, as you know, we have been delivering them for a long time.
00:27The important thing is to allow those who need information about these services, their questions, payments, etc., to reach this information in the best way, in the most congenial, fastest and most precise way possible.
00:40So we tried to set up a new user experience of the app, mutuating it a little bit from those that are the apps, for example, of the banking world,
00:49which are characterized by a very high usability, and on that trail, knowing that the citizen is used to using it, instead of forcing him to learn a new experience,
01:00we already bring it to a favorable ground for the user, so that he can find more easily, in a more intuitive way, everything he needs.