(Adnkronos) - Sesti: “Le imprese lasciano sempre l'esempio, là dove si aprono e si realizzano e questi segni fanno parte della vita delle persone e non c'è niente di meglio del cinema per riuscire a raccontarli.” Ha detto Mario Sesti, direttore artistico Premio Film Impresa, alla conferenza della terza edizione che si terrà dal 9 all'11 aprile alla Casa del Cinema a Roma.
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00:00I believe that anyone who will participate in these days, 9, 10, 11 April, here at the
00:10Casa del Cinema, will have the impression, first of all, to discover the incredible amount
00:15of stories that the experience of those who are part of a company, both as workers,
00:21both as directors, both as directors, inevitably end up facing in the moment
00:29in which the world of work, of entrepreneurship in general, opens to a territory, to a community.
00:40I mean, companies always leave marks where they open and realize themselves, and these marks
00:48are part of people's lives, and there is nothing better than cinema to be able to tell them.
00:53Artificial intelligence, as everyone knows, is now destined to condition, revolutionize
00:59and transform our lives in a way very similar to how the network did it, let's say,
01:05at the end of the 90s. It is evident that all this has very strong implications,
01:11also in the world of work, of creativity, of the ability to also design, let's say,
01:18new occupations, new companies in general. For these reasons, since we believe that
01:25artificial intelligence is already part of the life of the company, we have asked important
01:29entrepreneurs to tell exactly what it means today in all sectors, because it is very evident
01:37in the audiovisual world, we are talking about the polemics of cinema, of the ability to create
01:42extraordinarily plausible artificial images, but it is much more interesting, in some ways,
01:48to understand the subversive, what it means and what artificial intelligence will do in sectors
01:53such as health, such as manufacturing, such as administration, such as management.
01:58I believe that, from this point of view, Premio Filmipresa can actually broaden the horizon
02:04of discourse, skills and information.