(Adnkronos) - "C'è una crescente aspettativa verso l'intelligenza artificiale: il 74% delle aziende si aspetta che queste tecnologie migliorino efficienza e produttività, anche se al momento solo il 24% ha iniziato a implementare applicativi AI.". Così Lavinia Fogolari - Marketing Manager Asus Italia.
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00:00What impact has the pandemic had on the world of laptops?
00:04The pandemic has had a huge impact on the world of laptops.
00:09In general, the market is almost doubled from 2019 to 2020, with a growth of 70%.
00:17This is generally true for both consumers and B2B.
00:21Certainly, the penetration of personal devices at home during the pandemic has increased a lot,
00:28also due to the fact that consumption habits have changed.
00:32Especially for companies, for example, in a few, before the pandemic in Italy,
00:38they provided work flexibility policies, remote work, smart working.
00:43During the pandemic, they were imposed by necessity.
00:46But there were regions in Italy where even 50% of employees of small and medium-sized companies did not have a personal laptop.
00:56We did a market research in 2021, so immediately after the end of the various lockdowns,
01:03and we highlighted how 67% of small and medium-sized companies decided to continue with smart working even after the pandemic.
01:11This has certainly changed the requirements for laptops.
01:15For example, by looking for increasingly resistant products, but at the same time light,
01:22that also guaranteed energy efficiency, therefore battery life,
01:27while at the same time allowing remote assistance.
01:32Certainly, the goal of companies is to increase their work efficiency and ensure continuity.
01:39Even today, having devices that allow you to increase security,
01:44both by guaranteeing a whole system of access, for example,
01:49such as recognition with a digital fingerprint or facial recognition, etc.,
01:54are important to ensure the security of corporate data,
01:59as we also have TPM 2.0 on all our devices,
02:03which is also a system that greatly increases the security of corporate data.
02:07We expect that even in the corporate world, artificial intelligence is increasingly taking off.
02:13Recently, in November of last year, we conducted a study on Italian companies
02:18to understand what their expectations were for applications based on artificial intelligence.
02:24For companies, it will certainly be a positive contribution,
02:28so more than 74% expect this innovation with pleasure,
02:34thinking that it will positively impact work efficiency and productivity.
02:40Today, however, only 24% of companies have started working on applications based on AI.
02:48Certainly, artificial intelligence needs a lot of computing power,
02:53so we expect that this will certainly impact the market of laptops as well.
03:00For example, we were the first last year to launch the first AI PC for companies.
03:06AI PC are laptops that allow the use of applications based on artificial intelligence directly on-device.
03:13This means without having a connection and without reaching a cloud.
03:18This is an advantage because it allows you to have greater data reserve and protection.
03:24So working on-device guarantees maximum security.
03:27In addition, it guarantees continuity of my work.
03:30I can do it, for example, even on the plane with the connection off.
03:33At the same time, they are language models directly inside the machine
03:38that then learn on the basis of my needs.
03:42So they customise.
03:44For example, I can ask the machine to create a PowerPoint presentation for me
03:50and this machine continues to learn on the basis of my needs.