(Adnkronos) - Icch presenta il 13° ‘The Corporate Communication Magazine’: al centro la velocità del cambiamento; A Palermo, il 6' Convegno "noi, il Mediterraneo"; Cuzzilla (Cida): “Tutelare ceto medio”; A Roma l’assemblea di Confindustria Nautica, “Nautica: la rotta tracciata dalle riforme nel contesto internazionale"; Imprese: 161 aziende insignite del Premio Industria Felix - L’Italia che compete; Previdenza, per Inps inclusione sociale è leva per sostenibilità sistema; L’Università Luiss inaugura l’Anno Accademico 2024-2025: al centro l’Intelligenza Artificiale.
Stati Generali dell’Osservatorio Nazionale Tutela del Mare, focus sulla sfida energetica
Aree protette, due giorni di confronto a Roma
Stati Generali dell’Osservatorio Nazionale Tutela del Mare, focus sulla sfida energetica
Aree protette, due giorni di confronto a Roma
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NewsTranscript
00:00ICCH presents the 13th The Corporate Communication Magazine, at the center, the speed of change.
00:29In Palermo, the 6th Convention, we, the Mediterranean.
00:33Cuzzilla, CIDA, Tutelare, Cetomedio.
00:37In Rome, the Confindustria Nautica Assembly,
00:40Nautica, the road marked by reforms in the international context.
00:45Imprese, 161 companies, awarded the Felix Industry Award, Italy that competes.
00:51Providence for INPS, Social Inclusion and EVA for System Sustainability.
00:57The University inaugurates the academic year 2024-2025, at the center, Artificial Intelligence.
01:09Explore the great transformations of our time, from geopolitics to technology,
01:13and live as protagonists of changes in action.
01:16This is the goal of the 13th issue of The Corporate Communication Magazine,
01:20entitled The Speed of Change, Economy, Society, Culture.
01:24Published by ICCH, the International Observatory on Corporate and Institutional Communication,
01:29and presented in Milan.
01:31The speed of change is, in fact, one of the elements that most determine the present,
01:35intertwining with the ability to understand that same transformation and manage it in its own favor.
01:41Today we wanted to examine in depth the theme of the speed of change,
01:46a theme that obviously affects all of us,
01:48and it makes us reflect on how, the more time passes, the more evident and fast the change is,
01:55and with the passage of time it becomes faster and more incisive on the lives of all of us.
02:01And it is important, therefore, not to be scared by this speed,
02:04but to try to manage it and to direct it in an ethical and sustainable way for all of us.
02:11Local and national administrations also have the task of using digital tools
02:16to gather the citizens' rooms and provide them with as much information as possible
02:20on the services they can enjoy.
02:22There are three major areas of change that we are focusing on.
02:27One is social, accessibility and the cost of living in the city, which is fundamental for us.
02:33There is then an accompaniment to what is the environmental transition,
02:38to the impacts it has, both from an energy point of view and from a mobility point of view.
02:43Then there is the part that concerns digital change
02:46and the ability of the administration to renew the tools of interaction with citizens
02:52through not only their own site, but also through applications,
02:56also through tools such as the digital twin of the administration.
03:01Education and the new tools that artificial intelligence produces are fundamental,
03:05and in this sense the role of communication is essential.
03:10The role of communication is essential because it depends on the communication
03:14that we develop with respect to the presentation of these tools,
03:18with respect to the critical analysis of these tools,
03:21that these tools in our hands can then result in productive tools,
03:26self-development tools.
03:28Certainly we have to work much better on communication,
03:32because at the moment there is a lot of confusion about the role
03:35that artificial intelligence can play in our social contexts.
03:39And we must commit, first of all, we who are educators, in this direction.
03:51It is not random to claim that the re-qualification and regeneration
03:55that the Port Authority of the System of the Sea of Western Sicily,
03:58carried out by President Pasquale Inomonti,
04:00is a reference model for the entire Mediterranean.
04:03Just yesterday I saw the press conference that was held in November 2017
04:09in Villa Egea, where the first edition of Noel Mediterranea is held.
04:14And I must say that those slides, which at the time represented renders
04:19of how the port of Palermo would have been from there to a few years ago,
04:23made me very satisfied, because many of those things have been realized,
04:29most of them have been realized,
04:31and I think that in the end the consumption is very, very positive.
04:35The mayor of Palermo, Roberto Lagalla, instead,
04:37emphasized on the fundamental flight that the sea represents for the city
04:41and that the work to be completed would make the urban dimension even more attractive.
04:45A new relationship with the sea,
04:49an increasingly full and complete integration
04:53between the city authorities and the port authorities,
04:58in a comprehensive picture of regeneration,
05:02not only of the port, but also of the urban,
05:06and a further perspective of collaboration
05:08for the completion and improvement of the entire waterfront of Palermo.
05:13The President of the Sicilian Region, Renato Schifani,
05:15intervening at the sixth edition of the Noel Mediterranea Convention,
05:19held in Palermo,
05:20underlined the excellent work that Pasquale Inomonti has carried out in just a few years.
05:25The Port Authority of Palermo has shown in recent years,
05:28with the management of Pasquale Inomonti,
05:31to take one step further.
05:34We have grown, we owe a lot to the activity of Pasquale Inomonti,
05:39who unfortunately sent me to Tuscany in July.
05:42If it were up to me, I would change the law to renew it forever.
05:47CETO MEDIO
05:52Supporting the CETO MEDIO and valuing more and more contribution
05:55that gives the development of the country
05:57is the request that comes from Stefano Cuzzi,
05:59President of CIDA, the Italian Confederation of Leaders and High Professionals,
06:04on the occasion of the National Assembly.
06:06Our battle is the valorization of the CETO MEDIO
06:09for the country, for the people who need it the most,
06:12and we must try to give something in the provisions.
06:17We have prepared a series of amendments on this,
06:19we see what they will do in this financial year,
06:21but of course we will not stop in the face of this,
06:24because we want to make the logic of the awardee understand,
06:27of those who work, the logic of merit,
06:30the logic of those who believe in this country.
06:32Then we complain, as I always say,
06:35of the young people who, after having invested as a country system,
06:40as we have invested as a family, then go abroad.
06:44We no longer have a problem of risk of brain leakage,
06:47but we have a leakage of normal people.
06:50We cannot allow this in a country
06:52where we need young people and skills.
06:55And the goals for 2025 of CIDA are clear?
06:59The central objectives of our federation
07:01will certainly be to be close to all federations
07:04in the renewal of contracts,
07:06to make clear the value of employment contracts,
07:10certainly an important focus will be on the strengthening of the Welfare.
07:14But at the same time,
07:16we will always try to make the legislator understand
07:19the importance of the middle ground of this country.
07:22We will try with our people,
07:24with our committees, with our working groups,
07:27to bring the right skills where the legislator
07:30must take measures in various situations.
07:33We will make it clear the importance of our doctors,
07:36we will make it clear the importance of our presidents,
07:39we will also make it clear the importance of integrative health,
07:43of integrative foresight,
07:45also trying to open tables to help this country
07:49also in equity, in capital.
07:52CIDA
07:59It was held in Rome at the General Assembly of the members
08:02of Confindustria Nautica,
08:04which saw the entrepreneurs of Nautica
08:06from Porto Italiana
08:08in a day of work,
08:10comparison and update on the sector.
08:12Many of the activities conducted with MAECE
08:14and the ICE agency to promote
08:16and to increase the internationalization
08:18of our companies,
08:21we received a lot of support
08:23from MAECE
08:25with reference to all the activities
08:27related to the main event
08:29of our sector,
08:31which is the International Nautical Salon of Genoa.
08:33From the analysis of the 45th edition
08:35of Nautica in numbers,
08:37the statistical annuality
08:39carried out by the study office
08:41of Confindustria Nautica
08:43in partnership with the Edison Foundation,
08:45which benefits from the sponsorship
08:47of the Ministry of Infrastructure and Transport,
08:49it appears that the sector of Nautica
08:51from Porto has reached
08:53the historical maximum
08:55of 8.33 billion euros
08:57compared to 2023,
08:59exactly one billion more
09:01than the previous year.
09:03The situation that emerges
09:05is certainly that of a normalization
09:07of sector growth rates
09:09for the sector of large yachts,
09:11super yachts,
09:13which see a positive or stable
09:15closure in 2024.
09:17It will see a reduction
09:19of orders in progress,
09:21but still a substantially good situation.
09:23The situation is different
09:25for small units,
09:27so let's say those up to 24 meters,
09:29about two-thirds of the total
09:31of the company have suffered
09:33this last season,
09:35but estimates for 2025
09:37see a possible
09:39improvement
09:41of market conditions
09:43starting next spring.
09:45On November 25, 2024,
09:47the Council of Ministers
09:49licensed the text of a draft law
09:51that introduces the principles
09:53of coordination in the definition
09:55of policies for the promotion
09:57of the sea economy,
09:59a provision that is included
10:01in the framework of the strategic
10:03lines defined by the Sea Plan
10:052023-2025.
10:07We are also putting the premises
10:09into practice to adapt
10:11our legislative system
10:13in the Mediterranean
10:15but also as a global
10:17point of excellence
10:19on the subject of nautics.
10:21During the public assembly
10:23that followed the private one
10:25reserved for the members,
10:27the round table from the title
10:29Nautica, the route traced
10:31by the reforms in the international
10:33context, the comparison with the government,
10:35the policies for the bioeconomy,
10:37the new standards for the sector.
10:39This year we have obtained
10:41for many years
10:43the new regulation
10:45of the Nautica Code
10:47that greatly simplifies
10:49the bureaucracy and therefore
10:51will make us even more competitive
10:53in terms of international markets.
10:59There are 161 of the most
11:01competitive companies in Italy
11:03awarded the Felix Industry Award
11:05in Milan.
11:07The companies are distinguished
11:09by their professionalism,
11:11financial reliability
11:13and sustainability.
11:15To intercept the awards,
11:17a journalistic survey conducted
11:19on 635,000 accounts of capital companies
11:21with legal headquarters in Italy.
11:23The 60th event of the Felix Industry Award
11:25is organized by Felix Magazine,
11:27a periodical on economy and finance
11:29supplemented by the 24-hour
11:31program, founded and directed
11:33by Michele Montemurro.
11:35From the analysis we conducted
11:3786% of this champion
11:39made useful and 81%
11:41produced a positive return on equity.
11:43We are talking about the income index
11:45on net worth.
11:47Then there was also
11:49an in-depth study conducted
11:51on Roe where the metal,
11:53construction and mechanical sectors
11:55are among the most performing
11:57sectors for the fiscal year
11:592022, but it is also true
12:01that at the same time, through
12:03an analytical analysis,
12:06we can see that there are
12:08some sectors that suffer the most
12:10today compared to the car crisis
12:12and to the incentives for
12:14construction that are no longer
12:16as the government had
12:18made available years ago.
12:20Environment, logistics and transport,
12:22health and tourism are the most
12:24highlighted sectors.
12:2614 of them were participated
12:28by the public majority.
12:30Positive numbers confirm
12:32the excellence of Made in Italy.
12:34Based on objective data,
12:36starting from the economic account,
12:38through the current agreement
12:40we have also released some
12:42numbers made available by CERVED
12:44based on growth prospects,
12:46growth estimates
12:48of companies through two scenarios
12:50and it emerged that the sector
12:52for example, information and communication
12:54probably helped by artificial intelligence
12:56is among those sectors
12:58that in 2025
13:00will grow at a percentage level
13:02compared to the others.
13:08Social inclusion as a strategic lever
13:10for the sustainability of the Italian
13:12providential system is this
13:14one of the main focuses on which
13:16the attention of the National Institute
13:18of Social Providence is being concentrated.
13:20The role of the IMS in social
13:22assistance and providential policies
13:24was at the center of the intervention
13:26of the President of the Gabriele Fava Institute
13:28on the occasion of the objective
13:30of the IMS in Milan, during which
13:32the need to reach a generative welfare
13:34has been addressed, which therefore
13:36provides the transition from a system
13:38focused on the management of public resources
13:40and on the payment of pensions
13:42to a system focused on the personalization
13:44of the performance of the institute,
13:46increasing the ability to meet
13:48the real needs of the people.
13:50We have to engage young people,
13:52we have to value the elderly
13:54or some of whom I like to define
13:56differently young because they are
13:58active and therefore we have to give them
14:00the opportunity to be happy
14:02in an active way
14:04in favor of the country and in favor
14:06of those who want them.
14:08But let's not forget about the immigrants,
14:10that is, we have to try to urge
14:12and stimulate a qualified
14:14and maturely governed immigration,
14:16that is, to respond to the needs
14:18of the productive fabric through
14:20a qualified integration
14:22and it is necessary and therefore
14:24we hope that in this sense
14:26our government goes forward
14:28but I know that
14:30they are already working
14:32in this sense.
14:34In recent years, the IMF has in fact consolidated
14:36its role in contrasting labor
14:38and social marginalization,
14:40demonstrating a significant commitment
14:42to the inclusion and support of the most
14:44vulnerable people, a crucial commitment
14:46also towards young people
14:48who represent the future of the country.
14:50Young people are our future,
14:52they are the ones we should pass
14:54on with great pleasure,
14:56but today young people are disoriented
14:58and do not have a proper awareness
15:00of what their professional
15:02and providential future is.
15:04That is why we will start with a
15:06providential education campaign,
15:08that is, let's take a concrete example,
15:10young people will find themselves
15:12with a full contribution,
15:14TOT contribution, TOT pension,
15:16but the important thing
15:18that we really want to transfer to them
15:20is to start immediately.
15:22With the TOT extra,
15:24they will have a better life insurance,
15:26so they will have a pension.
15:28This will be one of our goals
15:30in the coming years.
15:34The Università Luis Guido Carli
15:36gives the official entrance
15:38to the academic year 2024-2025
15:40with a ceremony taking place
15:42in the Romanian Campus.
15:44The event saw the participation
15:46of the Vertici dell'Ateneo
15:48and of James Manica,
15:50CEO of Google,
15:52as guests of honor.
15:54The central theme of the inauguration
15:56was the role of artificial intelligence
15:58as a global transformation engine.
16:00The reflection explored opportunities,
16:02educational challenges and ethical implications
16:04of the digital revolution
16:06through a dialogue between Manica
16:08and Father Paolo Benanti,
16:10President of the AI Commission
16:12for information at the Presidency of the Council.
16:14I think that the skills
16:16we need,
16:19to make the machine more powerful
16:21are first of all human skills,
16:23the ability to be men and women
16:25for this period,
16:27able to control the power of the machine.
16:29We also need new skills
16:31because artificial intelligence
16:33is definitely changing
16:35the map of what is needed
16:37to be able to be not only citizens
16:39but also workers
16:41in this contemporary age.
16:43The Ateneo has presented
16:45the new AI for Society research center,
16:47designed to analyze the impacts
16:49of artificial intelligence
16:51through an interdisciplinary approach
16:53that unites social sciences
16:55and scientific disciplines.
16:57This project is part of a broader
16:59training strategy that includes
17:01innovative study courses.
17:03Among the novelties is the AI Literacy certificate,
17:05mandatory for master's graduates
17:07and intended to become
17:09a requirement for three-year courses.
17:11The AI for Society research center
17:13must be considered
17:15as a reference point
17:17for the entire enterprise system,
17:19institutions and the public system
17:21because it will not only be
17:23a place of academic excellence
17:25but it will be a laboratory
17:27of experimentation
17:29where companies and institutions
17:31will be able to experiment
17:33and innovate by adopting
17:35use cases with our researchers
17:37and see how they can work.
17:39The ceremony was also an opportunity
17:41to celebrate the international achievements
17:43of the Ateneo.
17:45More than half of the courses
17:47are in English
17:49and 28% of the students
17:51come from abroad.
17:53The Ateneo has also won
17:55positions in the international ranking
17:57and in the Financial Times graduations,
17:59distinguishing itself as a leader
18:01in political management training.
18:14Social Sustainability Week
18:24Photography in a studio
18:26on under 35
18:28Young and Social Sustainability
18:30Agriculture and Regeneration
18:32Good Fama Award
18:34At the Via Roma,
18:36the first edition
18:38of the Social Sustainability Week
18:40at the Ateneo's
18:42At the center of the debate is social sustainability,
18:45a topic often put in the background by environmental sustainability,
18:49but central for young people.
18:51Young people are the weak link, up to this point,
18:53of the whole process that leads to sustainability.
18:56This process has been reduced to environmental sustainability,
18:58which is actually a small segment,
19:00while social sustainability, which is more difficult,
19:03controversial and naturally involves more complicated actors and subjects,
19:10has been rejected in the background,
19:12and young people are exalted by this.
19:15To explain why it is complex to talk about social sustainability,
19:18anthropologist Cenci.
19:20In our imagination, the two words sustainability and social do not match.
19:25And why don't they match?
19:27Because while environmental sustainability can be measured, standardized,
19:32it can add fears and universal hopes,
19:35social and subjective sustainability should add,
19:39but often disaggregates,
19:41easily becomes the opposite of what it should be.
19:44At the opening day, the results of the survey
19:47of young people and social sustainability,
19:49promoted by EICON, were presented.
19:51Well, 85% considers the work-life balance fundamental,
19:55and almost 70% strongly calls for companies
19:58that put the psychophysical well-being of people at the center.
20:02They are not willing to compromise with the contractual aspects,
20:06and 67% judges the use of internships and term contracts as inappropriate.
20:11From the research, the great interest of young people
20:14for the issues of social and environmental sustainability is won.
20:17In particular, issues such as energy, climate,
20:22the evolution in the digital field,
20:25but also the quality of work, health and inclusion.
20:30In fact, young people are also concerned about access to public health.
20:34When you worry about health as a young person,
20:37it means that the level of insecurity
20:40has really entered the depths of our society.
20:43It seems quite clear to me that,
20:46even compared to what is happening around them,
20:50they have clear and precise ideas.
20:55Despite being driven by attention to these issues,
20:58young people often have to deal with their own economic availability,
21:01as evidenced by the survey.
21:03A series of choices, even on a daily basis,
21:06are closely linked to the availability of funds.
21:10So they would like to be much more sustainable,
21:13but they cannot, for example, on urban mobility,
21:17because they do not have the possibility of using sustainable mobility.
21:21Cascina Bagaggera, in the Brianza Lecchese,
21:24in Ram Radici, in Moncalieri,
21:26are the winning agricultural companies of the Good Farmer Award,
21:29an initiative dedicated to young farmers under 35
21:32who have launched projects inspired by the principles of agroecology
21:35and regenerative biological agriculture.
21:38The Davines Group, which has promoted the award
21:40in collaboration with the Foundation for Sustainable Development,
21:43wants to contribute to the spread of a new agricultural production culture
21:47that supports the ecological transition.
21:50The two awards, worth 10,000 euros each,
21:53will be used by the winners for the purchase of material
21:56and for interventions aimed at improving and developing agroecological practices.
22:01Today we are adding one more step to our collaboration strategy
22:05and strengthening of a sector
22:08that is very important in the cosmetic industry,
22:11that of raw materials.
22:13We do this with the help of organic regenerative agriculture,
22:16which is a practice in agriculture
22:19that wants to bring agriculture from being part of an environmental problem
22:24to being part of a solution.
22:27The same thing that the cosmetic industry wants to do,
22:29to move from being part of a problem to being part of environmental and ecological solutions
22:35for a more sustainable world.
22:38The two winners of the first edition of The Good Farmer Award
22:41were selected by the jury of the award,
22:44composed of six members,
22:46including university professors and experts in agriculture,
22:49agroecology and sustainability.
22:52For us, regenerative agriculture is looking at the whole ecosystem,
22:58not just a product.
23:00So the health and healthiness of a product
23:04tells the health and healthiness of the ecosystem where this agricultural product lives.
23:09Regenerative agriculture was a choice, let's say, of the heart,
23:14because I grew up in this space, in this environment,
23:19and I want to take care of it.
23:23For more than 20 years, the Davines Group has integrated sustainability
23:27and commitment to the environment in its business model,
23:30undertaking a path of regenerative growth.
23:33Having a great passion,
23:35and having in some way even set the business goal on these issues as B Corp,
23:40we set up a project of this kind,
23:44like the Good Farmer Award,
23:47which wants to bring us closer to those farmers
23:51who can produce the quality of our raw material
23:55and, at the same time, contribute to the regeneration of the environment.