Handuk menjadi barang pokok yang setiap hari digunakan oleh seluruh masyarakat setiap hari. Terdapat berbagai jenis handuk yang populer salah satunya ialah handuk berbahan Microfiber yang dikenal memiliki serat Microfiber yang halus dan mampu menyerap air dengan cepat dan efisien.
Salah satu pelaku bisnis di industri ini ialah Handduk By Today yang merupakan handuk khusus kepala berbahan dasar Microfiber yang lembut sehingga dapat mencegah kerusakan pada rambut serta memberikan ruang gerak lebih bebas dan mudah digunakan konsumen.
Salah satu pelaku bisnis di industri ini ialah Handduk By Today yang merupakan handuk khusus kepala berbahan dasar Microfiber yang lembut sehingga dapat mencegah kerusakan pada rambut serta memberikan ruang gerak lebih bebas dan mudah digunakan konsumen.
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TVTranscript
00:00...
00:23Hadoop is a staple item that is used by the whole community every day.
00:28At the moment, there are several popular types of Hadoop.
00:31One of them is the microfiber Hadoop...
00:34...which is known to have a smooth micro-shrink...
00:37...and is able to absorb water quickly and efficiently.
00:41One of the business players in this industry is Hadoop by Today...
00:45...which is a special Hadoop with a soft microfiber base material...
00:50...so that it can prevent hair damage...
00:52...as well as provide a more free and easy-to-use movement space by consumers.
00:59What does Hadoop by Today's business journey look like in the national haircare industry?
01:04Let's talk to the co-founder of Hadoop by Today, Mutia Hasna and Grace Lin...
01:09...only on Women's Talk.
01:15Hello, viewers of Women's Talk.
01:16Nice to meet you again, I'm Rosalind Juh.
01:18And this time we will talk to the co-founder of Hadoop by Today...
01:23...Ms. Mutia Hasna and Ms. Grace Lin.
01:26How are you?
01:27I'm good.
01:28Good.
01:29Thank you for being ready to talk on Women's Talk IDX channel...
01:33...because it's really exciting to see young women...
01:38...who are also inspiring and have a lot of works.
01:41If you look at the journey of Ms. Mutia and Ms. Grace Lin...
01:45...how many years ago was it?
01:47Can you tell us about the journey?
01:49How did you get to collaborate in this business?
01:52Can I?
01:53Maybe if we know each other, we've known each other since we were in the same campus.
01:59We were friends first, and then there was a final assignment on campus...
02:06...and this was our final project.
02:10Wow.
02:11For the personality.
02:12Okay, so you took a major business, right?
02:14Right.
02:15Okay, you took a major business, and the collaboration was when you were in college...
02:20...doing your final project, and the idea was like a towel...
02:25...and the product is a head towel, right?
02:28Yes, actually this started from our problems...
02:32...because we are co-founders, and there are three of us, all women...
02:36...and we are busy with different activities...
02:40...so it created one problem...
02:44...what is it that we can actually make the product?
02:50Because we are both women, and maybe more into cosmetics...
02:54...we made this product, the towel first.
02:59So it started from our own problems.
03:02Okay, it started from our own problems, the hair towel in 2019.
03:07Wow, so how did it go from launching the hair towel...
03:11...and then it continued until now?
03:14Okay, so maybe in the beginning, for our final assignment...
03:18...we had one product, the hair towel...
03:21...we sold it to our close friends, based on PO, everything.
03:25Then, finally, we were able to separate first...
03:30...doing our own jobs, and then we united again.
03:34Finally, we tried to focus, from the hair towel...
03:38...to the next products, because we heard feedback from others...
03:43...and we've been here for about 3-4 years.
03:49Wow, 3-4 years.
03:51Yes, that's right.
03:52Okay, if we talk about the first product made by Handuk by Today, the hair towel...
03:57...it can be explained, what is the difference with the other products...
04:01...in terms of creativity?
04:05Actually, in terms of products, the first difference is in terms of quality.
04:10Maybe if we look at the market now...
04:13...there are a lot of people trying to release a kind of hair towel from microfiber.
04:17But what we can release from ourselves, first of all, in terms of quality...
04:22...so we use premium microfiber material.
04:26But in terms of the product itself, we actually have programs...
04:30...such as Customer Loyalty, which is for people...
04:32...so, oh yeah, why should we buy Handuk by Today?
04:35Because in the future, they can get a warranty from us.
04:38There is also a community, then there is a promotion, for example, their birthday.
04:42We can give them a promotion for their birthday.
04:45So there are many benefits as a customer of Handuk by Today itself.
04:49Okay, very interesting.
04:50Then, earlier, Mr. Gracelyn said that the towel is made of microfiber.
04:56Actually, how important is it for us, maybe for hair care...
05:01...to have a towel that is made of basic microfiber?
05:04Because it seems that not many people also have awareness about it.
05:08It seems that if you buy a towel, just buy a towel.
05:10Don't see what the material is.
05:12Right, so maybe the perception of the public in general...
05:16...relates microfiber to car wash, motorcycle wash.
05:20So it is thought to dry the car, dry the motorcycle.
05:23Then, who distinguishes microfiber from cotton?
05:26Actually, from the suction power itself, this microfiber has a suction power...
05:30...six times more than cotton.
05:32So if you wrap your hair, it will automatically make your hair dry faster.
05:37And from a much softer base, it doesn't damage your hair.
05:44Meanwhile, people know that cotton should not be wrapped in hair.
05:48Because the material itself is already wet compared to microfiber.
05:51Okay, and the general towel we use is made of cotton.
05:54It turns out that for hair care itself, it's not just from shampoo products...
06:00...or conditioner, mask, and so on.
06:03But it turns out that the towel that absorbs our hair also has an effect.
06:08So the difference besides microfiber, this microfiber towel is easier to dry.
06:14What are the other benefits of using this Handuk by Today?
06:18They can be more flexible in doing other jobs.
06:22Why? Because usually people wrap their hair in a body towel, right?
06:27So when they wrap it, they do other activities.
06:30Take off, pull the ends of the hair.
06:32That's why it causes hair loss or hair loss.
06:35Meanwhile, this Handuk by Today has a special design, especially for hair.
06:40So if you look at it, there is a button and a lift too.
06:43So it's easy to use and won't fall off when used.
06:46Oh, and the shape is already like this, right?
06:47So we don't have to roll it.
06:49Oh, it's still rolled.
06:50But the difference is that the shape is not a box like a handuk in general.
06:54The shape is like that.
06:56So it's easier to use for hair.
06:58So it's easier to use, right?
07:01Oh, there's a button.
07:03Okay, okay.
07:04Very thoughtful.
07:06Okay, so the inspiration to make a hair towel like this,
07:10is there a lot of it in Indonesia or maybe in other countries?
07:13How about the inspiration?
07:15Well, for example, the inspiration actually exists in other countries.
07:19And in Indonesia, there is already a non-brand one.
07:23But again, as Teddy Grislin said,
07:26the material is still cotton.
07:28Because we know that for women,
07:30their hair is like a crown, right?
07:33So how do we make our hair dry easily,
07:38dry faster if it's dried,
07:41but also not damaged?
07:43So we thought, okay, we use microfiber,
07:46but back again because of the microfiber,
07:48maybe the idea was for a car club.
07:51Is there any material that doesn't damage hair?
07:55And in the end, we found one material first.
07:59This is the first product,
08:01and one of the products in 2019.
08:04So we can still be called a pioneer.
08:07Oh, okay.
08:08Like that.
08:09And I think if from 2019,
08:11for example, Handuk by Tudehus has become a pioneer,
08:14now maybe there are many other brands that have also released it.
08:17Yes, there are many other brands now.
08:19But maybe because of the pioneer,
08:21we already have our own advantages.
08:23We are more well-known.
08:25And it's getting to this point,
08:26we can't do it just for one product, right?
08:28So in the end, we developed,
08:30following the feedback from customers,
08:32we have one more category for hair towels,
08:35especially for thick and long hair,
08:37which can be stretched.
08:39Oh, okay.
08:40So it can be spilled,
08:41for hair towels,
08:42there are two products that can't be explained.
08:44There are two categories.
08:45This one is called Coral Taupet Microfiber.
08:48This is for more general hair,
08:50all types of hair.
08:52And the other one is waffle hair towel.
08:55So it can be stretched,
08:57then there is also waffle technology,
08:59so it can be absorbed much faster
09:01than this Coral Taupet hair towel.
09:05Much faster to absorb.
09:06That's right.
09:07So, for example, for the picture,
09:09where do you and Gracelyn use it?
09:11We are different.
09:12For me, yes, it's different.
09:13Because we are different.
09:14Actually, it's not just in terms of thickness,
09:17in terms of length,
09:18it also depends on the product itself.
09:20Because the size of my hair is longer too.
09:22Well, for me personally,
09:24because my hair is long and thick,
09:26I use the waffle one.
09:27Oh, so it's more effective, right?
09:29Yes, it's more effective to dry your hair.
09:31So I use this Coral Taupet Microfiber.
09:34Okay, because the hair is thicker and thicker.
09:36And my hair was short too.
09:38This is long, but it's still okay to use.
09:40But it's still okay.
09:41So maybe it's not because my hair is long,
09:43but because it's thinner,
09:45so it's enough to use Coral Taupet.
09:47Okay.
09:48I'm also interested to discuss more
09:50about other personal care products
09:52from Handuk Buy Today.
09:54But we will discuss after the next segment.
09:56Stay with us.
10:07Yes, good afternoon.
10:08Still with me, Rosalind Ju,
10:09and also still with our two speakers,
10:12the co-founder of Handuk Buy Today,
10:14Ms. Amutia and also Ms. Gracelyn.
10:16We want to see further
10:18about the products
10:20provided by Handuk Buy Today.
10:22What kind of towel do you have here?
10:24This is Coral Taupet Hair Towel.
10:27This is for all hair types.
10:29So if the hair is short,
10:31long, and medium,
10:33it can still be used,
10:34but not very thick.
10:36If we look here, there are two buttons.
10:38So these two buttons can be adjusted
10:40according to the head and there is also a hook.
10:42Okay.
10:44For how to use it,
10:46we can see it here.
10:48This is how we teach
10:50to our customers and audience.
10:52So later the hook will be
10:54connected to this button,
10:56then just adjust it.
10:58Okay.
11:00If we look at the shape,
11:02it looks like a hat, right?
11:04Yes.
11:05Then how to wash it
11:07or how to take care of it,
11:09is it difficult, Handuk?
11:10Actually, the way to take care of it
11:12is the same as the treatment,
11:14but you can't use a softener.
11:16That's important.
11:17So if you want to wash it every day, it's okay.
11:19But if we use it every day,
11:21we suggest to
11:23wash it immediately after
11:25using it 7 times.
11:26Okay, wash it immediately.
11:27Yes.
11:28Okay, we have discussed the one for all types.
11:30All types.
11:31Now let's look at the wavy one.
11:33How is it?
11:35This is the waffle variant.
11:37So as explained earlier,
11:39for this waffle,
11:41it's for long and thick hair.
11:43So if you can see,
11:45we have a rubber on the edge.
11:47So it's more flexible.
11:50Oh, okay.
11:51Yes, yes, yes.
11:53Hmm.
11:54Well, this is for long hair,
11:56and the shape is different.
11:58Let me show you.
11:59Why is one straight,
12:01why is the other curved?
12:02Because for long hair,
12:03it will be easier to insert the curved one.
12:05Oh, okay.
12:07For the waffle pattern,
12:09the waffle pattern itself,
12:10we have explained it earlier,
12:11so let's say it's a food container.
12:14The more it's curved,
12:16the more water can go in.
12:17Yes.
12:18So this is why
12:19for long and thick hair,
12:20it's easier for the water to be absorbed.
12:23So it's faster to dry.
12:24For short hair,
12:25we can just use it, right?
12:26Yes, but we don't recommend it.
12:27For short hair,
12:28we still suggest to use the usual one.
12:29Oh, okay, okay.
12:30Okay.
12:31Well, for my hair,
12:33which one is suitable for you?
12:35I think you can still use it.
12:37Oh, okay.
12:38Because the hair is not too much, right?
12:40Yes, it's not that long.
12:41Okay, okay.
12:42Well, aside from the hair towel
12:44that has been explained earlier,
12:45maybe you can also see
12:47the pile of other products next to it.
12:50Actually, how far are the products
12:52that have been presented by Handok By Juri?
12:54Maybe not all of them are featured here,
12:56but this is one of the hero products
12:57from Handok By Juri as well.
12:58Yes.
12:59So this product is a bath towel.
13:01Okay.
13:02So it can be used for both men and women.
13:04The size is 70 x 140 cm.
13:07Okay.
13:08It's so soft, right?
13:09Many people think this is a blanket.
13:11Because it's so soft.
13:13Yes, that's right.
13:14I just found out that
13:15Handok By Juri has a basic material like this.
13:18Yes, this is a microfiber material.
13:20So the benefit is also for the bath towel.
13:23Why do you have to use a microfiber bath towel?
13:25Yes.
13:26For people who have sensitive skin
13:29or a baby who is still weak,
13:31using this microfiber
13:33absorbs water in the body faster,
13:36raises the blood pressure,
13:38and the material is also soft,
13:39so it doesn't cause irritation.
13:40Oh, for babies too?
13:42Yes, it's very safe.
13:43Actually,
13:44what is the sensitivity of human skin?
13:48Maybe not many people are aware of this,
13:51like the use of basic materials for bath towels
13:53is also important for the skin.
13:55That's right.
13:56Actually,
13:57we can feel the sensitivity ourselves.
13:59For example, my skin is dry, right?
14:01So if it touches a rough material,
14:04it turns red.
14:05Oh, okay.
14:06Yes, so it's like,
14:07oh, okay.
14:08I tried to use it,
14:09actually for the sample,
14:10it wasn't this big at first.
14:12Then I tried to use it,
14:13it turned out that
14:14it doesn't make the skin moist,
14:17but it doesn't turn red.
14:19Oh, okay.
14:20Yes.
14:21In addition,
14:22for the size itself,
14:24the size of a normal bath towel is 140x70.
14:27This is bigger.
14:28Okay, okay, okay.
14:29Can you tell me
14:31how affordable it is
14:33to buy a bath towel at Handuk Boy Today?
14:36Okay.
14:37Maybe this is our hero product.
14:40For this Coral Velvet Hair Towel,
14:42the price is now Rp 109,000.
14:44For the waffle,
14:45the price is Rp 159,000.
14:48Okay.
14:49This is premium
14:50because the technology is also different.
14:51And for the bath towel itself,
14:53it's Rp 139,000.
14:55Okay, okay.
14:56It's quite affordable, right?
14:57Because changing bath towels is not every day.
15:00Yes, yes, yes.
15:01Actually,
15:02how long does it take to change from handuk?
15:04Maybe this can be an interesting insight.
15:05Okay.
15:06Well, if we use it,
15:08usually it takes 6 months to 9 months.
15:116 months to 9 months, okay.
15:13Yes.
15:14Okay, okay, interesting.
15:15Well, then,
15:16talking about the towel provided,
15:20there are 3 types, right?
15:22In addition to handuk,
15:24is there any hair care or personal care?
15:28Okay.
15:29Okay.
15:30So, in addition to handuk,
15:31we also have sisir.
15:32Well, we have this sisir,
15:34with a hairbrush.
15:35So, it has long hair.
15:37So, for curly hair,
15:39this sisir doesn't make the hair messy.
15:42So, it can be used when the hair is wet too.
15:45Because wet hair is loose, right?
15:47If it's sisir, it can't be used
15:49if the hair is dense,
15:50it should be wider.
15:52Okay.
15:53In addition, we also have hairspray.
15:54This is a product that we,
15:56what is it,
15:57found,
15:58innovated,
15:59when there was COVID at that time.
16:00Okay.
16:01So, this hairspray has 3 functions.
16:03It's a hair sanitizer,
16:04quick dry hair spray.
16:05So, after washing,
16:06spray it to make the hair dry faster,
16:07and also as a hair mist.
16:09And in the future,
16:10we are developing a new product
16:12for the hair category.
16:13Wow.
16:14Can I spill it?
16:15It's still a secret.
16:16It's still a secret.
16:17Yes.
16:18Just wait for it.
16:19Well, we will continue to discuss,
16:21want to know more,
16:22and how handuk by today
16:24develops its marketing strategy,
16:26we will discuss after the next segment,
16:28stay tuned on Women's Talk.