Manisnya Cuan Startup Bakery
Berdasarkan data dari Badan Pusat Statistik pada 2021, konsumsi roti di Indonesia mencapai 3,01 kilogram (kg) per kapita setiap tahunnya. Bahkan, penjualan roti di Indonesia menjadi yang tertinggi di kawasan Asia Tenggara, yakni mencapai Rp 2,6 triliun. Di sisi lain, pasar roti Indonesia disebut masih membutuhkan pasokan sebesar 68 persen. Nah, kekosongan inilah yang dapat dimanfaatkan oleh perusahaan rintisan untuk memulai bisnis bakery.
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TVTranscript
00:00You're back with us on CreateUp and accompanied by Wiki Adrian.
00:03This time we're going to talk about the sweetness of a start-up bakery.
00:07That's right. And it's already connected through a video conference.
00:09We have Natasya Setiadi, the founder of Bon Bon Bites,
00:13and also Natani Nadia Setiadi, the founder of Bon Bon Bites.
00:17How are you, Natasya and Natani?
00:19I'm fine.
00:21Thank you for joining us. You're not pregnant, are you?
00:24No, I'm not.
00:26We're siblings.
00:28Okay, siblings. Both of you are founders, right?
00:31That's right.
00:32Okay, I'll go to Natasya first.
00:34Actually, if we talk about a bakery business,
00:36what is it that makes this business,
00:39in your opinion, when you make it,
00:41or build this business,
00:43become an interesting business?
00:46Okay, good.
00:48Actually, F&B in Indonesia, since the pandemic,
00:51especially F&B in Indonesia,
00:53has been growing very fast.
00:56For the bakery itself,
00:58starting from the raw materials
01:00to becoming the product itself,
01:02it must be a big profit,
01:05or a big enough profit,
01:07starting from a profit of around 200 to 300 percent.
01:10And also,
01:12the product is always innovative.
01:14So, for the bakery itself,
01:16because we at Bon Bon Bites always do R&D,
01:21or research and development of the product itself,
01:25we never get bored
01:27to make or create something new.
01:31Oh, okay.
01:32So, what inspired you
01:35to make Bon Bon Bites?
01:39Okay.
01:40Bon Bon Bites has been around since the pandemic.
01:43So, the first time, we started from the home industry
01:46until we have a shop and three branches
01:49that innovate, of course,
01:51we keep learning about the competitors,
01:54both domestic and foreign.
01:56Okay, I'll go to Ms. Nathani first.
01:58What was the story like when you first set it up?
02:01Because this is a sibling,
02:03so maybe, what is it called,
02:05the vision, the mission,
02:07is it guaranteed to be the same or is there a difference?
02:09Or how was it at the time
02:11when you set up Bon Bon Bites?
02:13Okay, I'll tell you a little bit.
02:15So, actually, Bon Bon Bites was formed
02:17from scratch in 2019.
02:20Well, it started first from my brother,
02:23Natasya Setiadi,
02:24because he was in the hotel industry.
02:26Well, I was still abroad at the time.
02:29Then, because of the pandemic, I went home.
02:31Finally, we continued all of this together
02:33because it's true,
02:34since we were little,
02:35we've been doing everything together.
02:37So, the mission is always the same.
02:39From the beginning, we said,
02:40oh, we want to make Bon Bon Bites here.
02:42So, the bigger the bakery that continues to grow
02:45until people in Indonesia can all try
02:48the bakery flavors that we can create
02:51and we always innovate every day and every month.
02:54Okay, how long has the production been going on
02:57from year to year?
02:58And from year to year,
02:59does the production continue to increase per day?
03:01Or how is the development of Bon Bon Bites itself?
03:04Okay, we've been going on since the end of 2019.
03:08And in terms of production,
03:10it's definitely increasing
03:11because it used to be just at home.
03:13We're online.
03:14Finally, we opened the first branch in Kelopak Gading.
03:17We opened the second branch at Pantai Indah Kapuk.
03:20The third at Green Indonesia.
03:21Now, we're ongoing to open at Puri Indah Mall
03:24and also at Gading Serpong.
03:26Wow.
03:27Okay, if you look at it from the process
03:29at the beginning,
03:30this business was running
03:32at the time of the pandemic.
03:33It means the pandemic has already happened, right?
03:36Or before?
03:37Yes.
03:38Before.
03:39Before, right?
03:40That was when there was a transition to the pandemic
03:42because I imagine this is a bakery business
03:45that has a coffee shop.
03:47So, people come and enjoy the bakery and coffee.
03:51But during the pandemic,
03:52people couldn't go out and so on.
03:54At that time, what was the adjustment
03:56or the trigger like?
03:57Ms. Natasha first.
04:00Okay, good.
04:01For Bon Bon Bites itself,
04:03at the time of the pandemic,
04:04we were still doing massive production at home.
04:08So, at that time,
04:10that was the biggest challenge
04:12because the operational expense was not too big.
04:15So, at that moment,
04:17praise the Lord,
04:18at that moment,
04:19it was a very prime moment for Bon Bon Bites
04:21because at that moment,
04:23Bon Bon Bites was getting more and more recognized
04:25to be tried
04:26and the buying power was very strong during the pandemic.
04:29It was more of an innovation, actually.
04:31At that time, we couldn't dine-in.
04:33So, we went online.
04:37Online, okay.
04:38Then, this has developed so far.
04:40Not all can develop.
04:44The bakery has developed until now,
04:46for several years.
04:47There was FOMO in the beginning,
04:48usually Wikia,
04:49then Rameh,
04:50then after that, Landai.
04:52What is the strategy from Ms. Natani
04:55and also Ms. Natasha
04:56to Bon Bon Bites
04:57can be like now?
04:58This is even going to open up the next branch.
05:02Actually, from the strategy itself,
05:04the first one,
05:05we have always said
05:06we have to know our target market first.
05:09The second one,
05:10we will always deal with branding.
05:12Because what we know,
05:13in today's society,
05:14branding is one of the most important things
05:17in business.
05:19The third one,
05:20in terms of product,
05:21we will always innovate
05:22because me and Citasya
05:24are people who always research
05:27every night and every day
05:29for what product we want to make again
05:31to be able to engage customers again
05:33so that they are not bored with our menus.
05:35Even for our Bomboloni menus,
05:38as our main menu,
05:40we will always have a different taste every month.
05:44We always innovate every month
05:46for the Indonesian people.
05:47People sometimes don't taste it,
05:48but more to the experience,
05:50want to try a new model, etc.
05:53Okay.
05:54There is a saying,
05:55if you want to start a business,
05:56don't do it with your family.
05:58So it's awkward.
06:00But what about Bon Bon Bites?
06:02How do you maintain your professionalism?
06:05Because this is a business
06:06that wants to move forward
06:07in terms of vision and mission.
06:09But when there is a challenge like that,
06:11how do you tackle it?
06:13And we will discuss other things
06:14in the next session,
06:15Nathanie and Natasha.
06:17Stay with us,
06:18we will be right back.
06:20We are still talking with Natasha
06:22and Nathanie,
06:23the founder of Bon Bon Bites.
06:26If there is a challenge in running a business,
06:29even though you are family,
06:31how do you tackle it?
06:36Okay.
06:38Because we have been used to it since we were kids,
06:40together.
06:41Even now, we are still together.
06:43But there must be a challenge.
06:45Debate or maybe
06:47differences of opinion must happen.
06:49But anyway,
06:50because the vision and mission of us are the same
06:53for Bon Bon Bites,
06:55everything goes back to the same goal.
06:57Just looking for the conclusion,
06:59the solution,
07:00the way out.
07:01And in the end,
07:02we still understand each other.
07:04That's important.
07:05A little debate in the end,
07:06how it ends.
07:07Okay.
07:08We have discussed earlier,
07:09there are three main pillars.
07:11One of them is related to the focus on the market,
07:13then we have to keep innovating,
07:15and so on.
07:17The market of Bon Bon Bites
07:19seems to be more for young people
07:21and women,
07:22or what?
07:23Yes, that's right.
07:24If from the market target itself,
07:26we always target young people.
07:28That's the main target.
07:29Because actually,
07:30the bank power is also quite high,
07:32young people because they follow the trend.
07:34Therefore,
07:35Bon Bon Bites always makes products
07:37that also always follow the trend.
07:39For the second,
07:40we also have,
07:41maybe for mothers,
07:43or maybe working women,
07:45who can bring home for their family
07:47actually at home.
07:49Usually, it's because the mothers are a bit hungry,
07:52if we look at the food,
07:53which is a bit beautiful.
07:55That can be an opportunity.
07:58Yes, that's right.
07:59The opportunity will be brought home,
08:01then it will be tried by the family.
08:03Yes, the market potential
08:05is not only realized by Bon Bon Bites,
08:07but also by other players.
08:09How is the competition,
08:11and how does Bon Bon Bites itself
08:13handle the competition that is quite intense
08:15in the biker industry?
08:17Okay,
08:18for the competition itself,
08:20of course,
08:21the competitors are getting bigger,
08:23especially F&B is also getting bigger
08:25lately after the pandemic.
08:26But we actually still maintain the quality
08:28and love for Bon Bon Bites
08:30from the loyal customers
08:32is still there,
08:33and of course,
08:34the innovation will never stop.
08:36This is what we do.
08:38We are also approaching the end of the year.
08:40Is there any new innovation?
08:42Maybe Christmas and New Year
08:44usually have a lot of parcels.
08:47Yes, for sure.
08:48For hampers,
08:50Christmas, Eid hampers, and so on,
08:52we always prepare
08:53and always different every year.
08:55For the Christmas hamper,
08:56we are on progress now
08:57from the research and development.
08:59Later, when it is ready
09:01to be published or ordered,
09:03we will immediately post it.
09:04Okay.
09:05It's been almost 5 years,
09:07have you made a profit
09:09or is there a target for profitability?
09:11Oh, of course.
09:13If from home,
09:14maybe from the initial capital that we have,
09:16in about 2 months,
09:17we have made a profit.
09:18But if we open a store,
09:20first in Kelapa Gading,
09:22in about 6 months,
09:23we have made a profit.
09:24It means that this is a business that
09:26but that's how it is.
09:27Food and Beverage
09:28is quick to return the capital
09:29if you know the strategy
09:30and can develop.
09:32But, we have been discussing
09:34about the rainbow,
09:36the main challenge is
09:38a business.
09:39Can you tell us briefly?
09:42From Nadia, maybe.
09:44Okay.
09:45What is the main challenge?
09:47Maybe according to us,
09:49what we always discuss,
09:51Indonesian people
09:52are very quick to get bored.
09:53That's the main challenge
09:55that we really face every day.
09:57So, every time they try it,
09:59they like the taste of donuts and so on.
10:01But they also always ask,
10:03is there any other menu that can be tried?
10:05That's actually the main challenge
10:07that we really have to find out
10:09every day.
10:10The menu layout also has to be a lot,
10:12and it also has to be innovative.
10:14The research also has to be a lot
10:16to balance the desires of the market itself.
10:19Okay.
10:20How do you two see your business
10:24in the next 5 or 10 years?
10:26Will it still be an interesting business?
10:29Or what?
10:31Okay.
10:32From us,
10:33we actually still have a long vision
10:36for the future of Bonbon Bonbon.
10:38That's why we still continue
10:40to research and research for the future.
10:42But because we know the target
10:44is always towards bread,
10:46bread and bread,
10:47that's what we want to expand.
10:49We want our store to be
10:51all over the city of Indonesia.
10:53Amen, amen.
10:54Amen.
10:55So that all Indonesian people
10:57can try it too.
10:58And it can open up jobs, of course.
11:01That's right.
11:02Amazing.
11:03The name of the bread will definitely
11:05continue to be popular.
11:07But maybe the variant
11:08so that it can still be the top in the market.
11:11I wish you all the best.
11:13For Bonbon Bonbon,
11:14I and Wiki are getting hungry.
11:15Yes, I want to eat bread.
11:17Thank you, Natasya and Natany.
11:19Good luck to both of you.
11:21And also to Bonbon Bites.
11:22See you.
11:23See you.
11:24See you.
11:26Okay.
11:27Before we end this program,
11:29we will watch again
11:30the movement of IASG
11:32from the opening of session 1
11:34until now,
11:35IASG so far is moving in the positive zone.
11:38With strength so far,
11:39moving 0.33% at level 7651.494.
11:46That's it, IASG,
11:47which is still strong
11:48since the opening until now
11:49with the strength of stocks
11:50which are top gainers
11:51and also top losers
11:52among them.
11:55You can see it on the television screen.
11:57Among them are AMMN stock,
12:00Pani, Wika, Brand, Wifi,
12:02Humi, TPIA, Mari, PTPP, and SSIA.
12:05Very diverse for gainers.
12:06Yes, top losers, Bumi, ANTM, BSBK, LSIP,
12:09Dewa, MANG, MSCN, Unique, MPPA, and Doit.
12:13That's it, viewers.
12:14We will update the opening of session
12:16until 9.28 p.m.
12:18and it's already 90 minutes
12:19we are with you in Power Breakfast.
12:21I hope today's discussion
12:23can be a reference and source of information for you.
12:25Keep updating your information
12:26only on IJAK Channel,
12:27the trustworthy and comprehensive investment reference.
12:30Don't forget to watch the market review program
12:32at 10 p.m.
12:34in West Indonesia.
12:35Because the future must be ahead,
12:37I am a stock investor.
12:39I am Prisa Somodhatu.
12:40I am Gideon.
12:41See you.
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