関西リーダー列伝 ～キーパーソンの成功秘話～ 2024年8月25日 中川政七商店の独自戦略！「工芸大国ニッポン」復活の秘策！全国の工芸メーカーと作る唯一無二のヒット商品
関西リーダー列伝 ～キーパーソンの成功秘話～ 2024年8月25日 中川政七商店の独自戦略！「工芸大国ニッポン」復活の秘策！全国の工芸メーカーと作る唯一無二のヒット商品
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
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TVTranscript
00:00This bowl of urushi-nuri is made by the owner of Echizen Shikki in Sabae City, Fukui Prefecture.
00:07It is an excellent food processor.
00:12This bento box was born in Kagashi, Ishikawa Prefecture.
00:15It is difficult to get a grain of rice with a craftsman's skill.
00:19This is Nakagawa Masashichi Shopping Mall, which sells unique products developed by craftsmen from all over the country.
00:26I buy it normally.
00:28I don't get a discount.
00:30I buy it normally.
00:31I save points.
00:33This man is the leader of this time.
00:35He is the 13th president of Nakagawa Masashichi Shopping Mall, Nakagawa Masashichi.
00:41It was established as a high-class breakfast shop in 1716.
00:47The president of Nakagawa entered the company in 2002.
00:50He increased his sales sevenfold with his own management reform.
00:55His vision is to revitalize Japanese craftsmanship.
01:01He went to all over the country to revive the craftsmanship industry.
01:04According to my experience, the production efficiency will increase by about 20%.
01:11That alone will increase the sales by 20%.
01:15He has been in charge of more than 60 craftsmanship manufacturers around the country.
01:21We interviewed him in person.
01:26And...
01:29Sengoku-san, I have a favor to ask you.
01:33What is it?
01:35I want you to be the next president.
01:39What?
01:41No, no, no.
01:43What are you talking about?
01:46The new president of a 300-year-old company.
01:50It was the first non-manufacturing company in 8 years.
01:56The camera is in the product development meeting.
02:00I'll show you a little bit.
02:02The number of products before the release.
02:06It's like a Nakagawa Masashichi Shopping Mall.
02:08It's the meaning of making a Nakagawa Masashichi Shopping Mall.
02:10I wonder if it's made properly.
02:14In June of this year, a huge logistics warehouse will start operating.
02:19Anyway, the TV is in a huge warehouse.
02:24What does the new drink taste like?
02:26It's like a hot bath in my mouth.
02:29This is a new sensation.
02:31The studio is excited about the desire to drink.
02:33And...
02:34It's like a straw.
02:36This is convenient.
02:38What is a slicer for?
02:40The success story of Keeper-san, the leader of Kansai.
02:46Let's meet the new leader.
02:48He is the 13th president of Nakagawa Masashichi Shopping Mall.
02:52Please come in.
03:01He is the 13th president of Nakagawa Masashichi Shopping Mall.
03:03It means that he has inherited the name of the founder.
03:06It means that he has a reputation.
03:09It's the same as traditional entertainment.
03:11For some reason, my father and grandfather are not related.
03:15They are Iwakichi and Iwao.
03:17They are similar.
03:19I thought the Iwa series would come.
03:21But my real name is Jun.
03:24I wasn't in the Iwa series or Masashichi.
03:27I was often disappointed.
03:29I was disappointed in the deal.
03:30It was the 300th anniversary of 2016.
03:32At that time, I decided to take over for the first time in a long time.
03:35So, I took over.
03:38So, you are the 13th president.
03:40As far as I remember, the name of the founder is the name of the company.
03:49It's the same as Nakagawa Masashichi Shopping Mall and Kiyoshi Matsumoto.
03:53That's right.
03:54His full name is Kiyoshi Matsumoto.
03:56He provides a lifestyle that enriches life.
04:02He is exhibited in various places, including Tokyo, Osaka and the airport.
04:07I also know foreign students.
04:10I know their names.
04:13Are you a foreigner?
04:15Yes, I'm Nakagawa Masashichi.
04:17Are you Masashichi?
04:19It's hard to pronounce your name.
04:21You are Masashichi, right?
04:23Is that so?
04:24From a man's point of view, you have a high position.
04:27You have a very good position.
04:30I don't think you have a good relationship with him.
04:32I admire him.
04:34Everyone seems to be happy.
04:37I'm excited when I look at him.
04:39I received overwhelming support from the ladies.
04:42More than 90% of the customers are women.
04:46Men often use women's gifts.
04:51Let's dig deeper.
04:53Let's meet the history and success of Nakagawa Masashichi Shopping Mall.
04:59The establishment of Nakagawa Masashichi Shopping Mall dates back to the Edo period in 1716.
05:06At the beginning of the establishment, it was a luxury morning clothing store.
05:12It was used as a place of worship for samurai.
05:16It's amazing.
05:19However, due to the Meiji Restoration, there were no more samurai.
05:23Oh!
05:25It's Nara-Zarashi.
05:27It's very nostalgic.
05:29It's true.
05:31It's still sold.
05:33In the old days, it was called a samurai.
05:38I'm not a samurai anymore.
05:41It's a nostalgic fabric.
05:44It's a summer fabric.
05:46What is a summer fabric?
05:48Don't say it like a summer melody.
05:50What is a summer melody?
05:52It's a big pinch.
05:55At this rate, I'll lose my job.
05:57I have to do something.
06:00Oh!
06:02That's right.
06:05The ninth generation, Nakagawa Masashichi,
06:08while protecting the quality of Nara-Zarashi,
06:10developed new products such as bathing sweat.
06:14It opened up a new market.
06:18And it became a place of worship.
06:24The industry continued to decline,
06:26but the next generation, Masashichi,
06:28built a magnet factory and restarted business as a manufacturer.
06:34In the Paris Expo in 1925,
06:37a delicate iron embroidery was made,
06:39and the morning handkerchief attracted attention.
06:44In 1973, the twelfth generation entered a new market in the tea industry.
06:54The leader of this time was born in the following year.
06:57The thirteenth generation, Nakagawa Masashichi,
07:00Nakagawa Jun.
07:04The success rate is the first.
07:06The last last is the spirit.
07:11In his youth, he became absorbed in soccer.
07:14Jun's position is a goalkeeper with a calm and objective personality.
07:21Hey, Jun, speak up!
07:24Hey, speak up!
07:26Speak up!
07:29Jun, I'm sorry. I was overtaken.
07:34Oh, no.
07:37It was a failure due to a mistake in coordination.
07:41Hey, Jun!
07:43You're out.
07:45What?
07:47Why don't you speak up more in defense?
07:50Are you the face of a man who fights?
07:53You don't have enough spirit.
07:55I'll give you special training later.
07:58Come on!
08:00Come on!
08:02Come on!
08:04Come on!
08:06Come on!
08:08Come on!
08:10Come on!
08:12He was called out to the cliff by himself for an hour.
08:16I think he's a calm type,
08:19so I think he'll be able to do anything in the end.
08:27I don't think there's anything more difficult than that.
08:31Thanks to this special training,
08:33he became the best 8 in the national soccer tournament in the 6th grade of elementary school.
08:38He continued to play soccer in junior high school.
08:42After graduating from Kyoto University Law School,
08:45he joined Fujitsu.
08:48He was in charge of project management,
08:51but he had a problem.
08:58Even if a large company leaves results,
09:01it's hard to go up.
09:03That's right.
09:05There are a lot of people.
09:08I've been doing the same thing for about 10 years,
09:12and I'm finally the president.
09:16A small company may be more suitable than a large company.
09:21A company that evaluates as much as you do and gives you a position.
09:28Is there such a convenient company?
09:33Oh!
09:37Dad.
09:40I want to join Nakagawa Masashichi Shopping Mall.
09:46But...
09:48No.
09:50Dad is against it.
09:52There's no way this industry will go ahead.
09:56And you.
09:58You may feel like you can work,
10:01but it's thanks to Fujitsu's sign.
10:05It's not your power.
10:08But please.
10:10Please let me in.
10:12I don't care how much I get paid.
10:16All right.
10:18If you say so,
10:20I'll let you in.
10:23I think it was true that the industry didn't go ahead.
10:27But he still wanted me to join.
10:31But if I had said that when I was a kid,
10:34he would have rebelled against me.
10:36So I decided not to tell him.
10:40The second success story.
10:42The desire to join the Akaji Industry.
10:47At that time, Nakagawa Masashichi Shopping Mall was divided into two industries.
10:52One was the first industry that mainly dealt with tea tools.
10:56The other was the second industry that dealt with morning accessories and clothing.
11:02For the first industry in black,
11:04the second industry was messed up in red.
11:07Jun chose the second industry.
11:12Excuse me.
11:13Please show me the manufacturing plan of the product.
11:16Manufacturing plan?
11:18I don't have that.
11:20Who decides the budget?
11:23I don't know.
11:25I've never been so conscious of that.
11:28Seriously?
11:30The management system is messed up.
11:33Of course, it's Akaji.
11:35But I don't know how to put the numbers.
11:38So Jun started with the normalization of production management.
11:43At the same time...
11:45From now on, I will put a Geta on the product.
11:49Geta?
11:51I want customers to think that there is no doubt that it is from Nakagawa Masashichi Shopping Mall.
11:56So I make a fan that customers can buy unconditionally.
12:01In other words, it's a branding.
12:04But I don't know how to do that.
12:07It's the first time I know the advantages of handcrafted goods.
12:11So I set a fire in the back room so that I can get it directly in front of me.
12:17Putting a Geta on the product means lowering the brand power.
12:23Accelerating the launch of direct sales, he switched to manufacturing.
12:28He tried to make a brand.
12:33And he came up with a way to sell it.
12:39It's sudden, but here's a quiz.
12:42Until now, when he released a new product, he chose two colors that would sell well and had a two-color development.
12:48He came up with a new way to sell it.
12:51What is the new way?
12:54Hano-san, please answer in 10 seconds.
12:58Everyone in front of the TV, please think together.
13:01The answer will be revealed in 70 seconds.
13:04Who will be the winner?
13:11To be continued.
13:17What is the new way he came up with when he released a new product?
13:24The way to sell it.
13:25It's easy.
13:28Ask an Instagrammer.
13:30Oh, I see.
13:34The answer is to make another color.
13:39It looks better when there are three colors and put them in a triangle.
13:44One of the three colors will make it easier for customers to choose and buy.
13:54In this way, Jun became the leader and realized Kurojika in just two years.
13:59Sales were growing well.
14:03The third success story.
14:05Tell your own values.
14:10I don't understand what you're thinking.
14:14You don't have to understand what I'm thinking, but you're giving me instructions, right?
14:19That's not what I mean.
14:21If you understand what I'm thinking, I think we can make more judgments and do better.
14:28Does that mean sharing values?
14:31That's right.
14:34I see.
14:36I thought it would be good to think about the strategy and give accurate instructions, but that's not the case.
14:44Then he noticed.
14:49President, don't we have a company vision or a company tax?
14:54Even if you make something like that, the sales won't go up.
15:00Vision is absolutely necessary.
15:04He rebuilt his company.
15:07Next, he wants to cheer up the entire industry.
15:11The next year after the vision announcement, he became president in 2008.
15:15By continuing to send out visions, there was a change in the number of people who wanted to join.
15:22The fourth success story.
15:24Secure excellent people.
15:28My name is Aya Sengoku.
15:30Nice to meet you.
15:33Was your previous job a designer director?
15:37You were doing advertising work, right?
15:40Unlike such a gorgeous world, the world of engineering is dirty.
15:46Designers are only dirty.
15:49I think it will be useful.
15:53President Gen's Aya Sengoku.
15:59The first thing that changed when I started doing it seriously with a vision was the level of employees.
16:05The number of people who came to hire me really changed.
16:09Sengoku was one of them.
16:12It happened to be an old article about the creation of the Nakagawa Masashio store.
16:18I thought it was very intuitive, so I wrote an application email as it was.
16:27Soon after joining the company, he was assigned to the production management department.
16:34Sengoku, you're doing your best.
16:37Yes, I really sympathize with the president's vision.
16:42There are many artists and writers around me who are having a hard time.
16:47I want to find a way to help such friends through this job.
16:52Sengoku was assigned to various departments.
16:56He was the secretary of the president, the chief of product planning, and the brand manager.
17:02He was also in charge of consulting.
17:07After seeing Sengoku's activities in each department, he made a decision.
17:16May I help you?
17:20Sengoku, I have a favor to ask you.
17:24What is it?
17:26I want you to be the next president.
17:31What?
17:32No, no, no, no, no.
17:34What are you talking about?
17:37There is a limit to the top-down management that you can grasp everything.
17:42To nurture a good corporate culture, each person needs to increase their combat ability, not the top-down.
17:49And I have to stay away from myself.
17:53What? What if I refuse?
17:59We have to talk until we're convinced.
18:04No way. No way, no way.
18:08This person is serious.
18:12Let me think about it.
18:15Then four months later, Sengoku decided to accept Nakagawa's feelings.
18:23This is the first time in the history of Nakagawa Masahichi Shopping Mall that a person other than the top-down relationship has become the president.
18:32I want to convey a little more about what is good for the world and what is good for the customers.
18:44It's a good profit, and it's a good responsibility to do what the world wants.
18:49I think it's a good company to achieve these three things.
19:00If you can do it properly, I think people who work there will be able to do it happily.
19:08I want to increase that a little more.
19:12I just laughed.
19:14You were told to speak up.
19:18Is that the truth?
19:19That's the truth.
19:20That was the hardest thing I've ever experienced.
19:23In your life?
19:24In my life.
19:25But you were told to speak up, so you were the best 8.
19:28That's right.
19:29I was really angry.
19:31Keepers can't change much during the game, but they were immediately replaced.
19:35Even during the game, I was told to speak up.
19:39I kept saying, come on, come on.
19:43That was hard.
19:44I feel the goalkeeper's point of view.
19:48A goalkeeper is a job where you can see what kind of formation your team is in and how your opponent's team is moving.
19:59I think that was nurtured by the goalkeeper.
20:04What do you think?
20:05I think so.
20:06If you don't understand everything, you won't be able to calm down.
20:10I don't have a president's office.
20:13Everyone sits on one floor.
20:16I'm sitting in the middle of the wall, so I can see everything.
20:21That calms me down.
20:22That's the position of a goalkeeper.
20:24That's right.
20:26Does the development of two colors and the development of three colors change that much?
20:30If you make it three colors, will it really sell?
20:33That's right. It will sell.
20:34It's a popular two-color sale.
20:37One-color is not originally a sale, is it?
20:43It won't sell.
20:44Will it remain?
20:45I'm reducing the amount I make.
20:48From a manufacturer's point of view, I want to sell only what sells.
20:53From a salesman's point of view, it's a good idea to make a sale that sells.
20:58It won't sell, but if you leave it, it will sell.
21:01So it's okay as a total.
21:03That's right.
21:04It's the same at Kodo Geisai Gakujo.
21:06People choose between three and eight colors.
21:11It's easy to make people happy.
21:13Is that so?
21:14Yes.
21:15That's why I put colors that don't sell in cars.
21:19Is that so?
21:20Yes.
21:21I made a mistake and bought a color that didn't sell.
21:25But if you think it's good, you can say that.
21:29Of course, it's not zero.
21:31People like Kano-san buy it.
21:33That means...
21:34I'm in the 80's idol generation.
21:38There were usually three female idols.
21:41I won't say where, but...
21:43Do you make it like a two-color sale plus one?
21:47I don't know that.
21:49Maybe.
21:50I have a role like a two-color sale.
21:54That's good.
21:55Maybe.
21:56A two-color sale in the entertainment world.
21:58That's important.
21:59I see.
22:00President Sengoku, what is the truth of Daibatteki?
22:05I made Mr. Sengoku go to various departments.
22:08It's called job rotation.
22:11Did you want to move up to the top or the manager class?
22:16Was it over at some point?
22:19No, not at all.
22:20Not at all?
22:21No.
22:22I was doing well in the first department.
22:25Some departments are in trouble.
22:27If I put it in a troubled place, it'll work out.
22:30I just happened to go around the department at the right time.
22:34I was asked if I could do it once.
22:37There's a space called the dining room where everyone goes.
22:40I was asked if I thought I was a convenient woman.
22:44I said no, no, no.
22:45I'm just saying it.
22:47Other employees are listening.
22:49I just happened to be in charge of the department for a year.
22:55It's unusual for us.
22:56I see.
22:57I didn't have any intentions.
22:59I just put it in as a supporting role because there was a troubled department.
23:03That's a great ability.
23:05I'm sure I can make a quick decision.
23:08I think I can come up with something that's close to the correct answer.
23:12I think that's the limit of a company.
23:18But I don't think that's going to make Japan better.
23:23I wanted the middle management to grow more.
23:26But as long as I'm there, I don't think it's going to work.
23:31I'm going to quit.
23:33If I'm not there, someone has to make a decision.
23:36I think this is the best way to get out of the bottom.
23:40Then I thought, who is it?
23:42I thought it was Sengoku.
23:44I said it right away.
23:47About a month later.
23:49You've been thinking about it for four months.
23:54It's a company with a long tradition.
23:57It's a company that's been going on for 300 years.
23:59I met a good person.
24:03I was lucky.
24:05In the center of Nara.
24:07In a maze-like place with narrow alleys.
24:09There is a main store of NAKAGAWA MASAHISHI SHOTEN.
24:13It has a history of more than 300 years.
24:16In 2021, it opened a new flagship store as a base for town planning.
24:23There are about 3,000 products lined up.
24:26All of them are original products of NAKAGAWA MASAHISHI SHOTEN.
24:29I think it's made with a lot of thought.
24:31I feel like I can use it for a long time.
24:34The dishes are also very cute.
24:36I also buy small things like this.
24:38I'm happy to see that you have a good taste.
24:43This is a urushi-painted bowl.
24:45The owner of ECHIDEN SHIKKI in Sabae City, Fukui Prefecture.
24:48Develop a special urushi that can withstand heat and water pressure.
24:53It is an innovative urushi that can be washed with a dishwasher.
24:59What is this wooden box?
25:03This is a carpet cleaner.
25:05This is a cleaning product that is often used.
25:08That's why it was designed to blend in with the interior.
25:14What is the name of this lunch box?
25:19This is a lunch box that is difficult to eat rice grains.
25:23I will try this.
25:27I was able to eat rice grains without leaving a single grain.
25:32I will pick up the recommended three items of NAKAGAWA MASAHISHI SHOTEN.
25:41This is a long-selling product called HANAFUKIN.
25:48The first is HANAFUKIN, which is characterized by a color like a flower.
25:55This is a product that is made by hand by layering two pieces of kaya dough.
26:01This is a product that is made by thinning the board.
26:04At that time, there was no such product.
26:06This product and the color of the board are overwhelmingly popular.
26:10This is a signboard product.
26:13This is a product that is made by thinning the board.
26:15This is a product that is made by thinning the board.
26:24The second product is introduced in a special place unique to NAKAGAWA MASAHISHI SHOTEN.
26:33This is a place where you can feel the roots of the shop.
26:36This is called NUNOGURA.
26:40This is a warehouse that has been left as it is since the Edo period.
26:46This is a manufacturing method called TEUMITEORIASA.
26:49The fiber of the board is thinned and made from the thread by hand.
26:54Tapestries and bags are made in the same manufacturing method since the Edo period.
27:01You can use rare crafts casually.
27:08Finally, let's see the sock sales.
27:11The first product is called KUTSUSHITA.
27:16This is a sock that is unique to the city.
27:23NAKAGAWA MASAHISHI SHOTEN recommends three products.
27:25The first product is a long-selling signboard product.
27:28The second product is a product of TEUMITEORIASA.
27:31The third product is a product of TEUMITEORIASA.
27:34The first product is called SHIMETUKENAI KUTSUSHITA.
27:36Usually, socks have a rubber band at the top.
27:39If you wear socks all day and take them off at night,
27:42I think there are many cases where the shoulder is attached.
27:46However, that is not good because it is tight.
27:48By changing the position and loosening it,
27:51it does not shift, but the shoulder does not remain.
27:54This is a product called SHIMETUKENAI KUTSUSHITA.
27:56Nara Prefecture is actually one of the largest socks producers.
27:59It is the number one in Japan.
28:02I want to be proud of the socks made by Nara Prefecture.
28:05I want to be proud of the socks made by Nara Prefecture.
28:08I want to be proud of the socks made by Nara Prefecture.
28:11I want to be proud of the socks made by Nara Prefecture.
28:14SHIMETUKENAI KUTSUSHITA will appear in the studio after this.
28:20Doesn't it shift?
28:22It's actually a sock.
28:24President NAKAGAWA himself wore it today.
28:28Can I see it?
28:30Yes, you can.
28:32The shoulder is not attached.
28:34It's true.
28:36It doesn't feel tight at all.
28:38There is rubber in this part.
28:40It's pretty weak.
28:42There is nothing on top of this, so it doesn't tighten.
28:45There is almost no bottom.
28:48Doesn't it shift?
28:50It doesn't shift.
28:52When you look at it as a product, it's loose.
28:55It only feels like it's shifting, but it doesn't shift.
29:00I've tested a lot of subtle pressure.
29:04FUKUZAWA will check it.
29:08Here we go.
29:10It's true. It's loose.
29:12It's the ideal looseness.
29:14Excuse me.
29:18It's a suitable rubber.
29:20It's a suitable looseness.
29:22The rubber doesn't change?
29:24No problem.
29:26President NAKAGAWA's recommendation.
29:29A slicer for usefulness.
29:31What is its ability?
29:34It's like a small canna.
29:36That's right.
29:38This is good.
29:40It's really good.
29:42What is this?
29:44It's ideal.
29:46It's very thin.
29:48This is very convenient.
29:50How do you wash this?
29:52Is it a detergent?
29:54It's okay to wash it normally.
29:56Since the craftsman made it,
29:58it's more delicate than a machine,
30:02so the sharpness is completely different.
30:05It's a slicer for usefulness.
30:07That's right.
30:09I introduced it.
30:11It's a normal price of 2,000 yen.
30:15One in Shiga Prefecture, KAMAMOTO.
30:19Shigaraki-yaki is made here.
30:23It is a traditional craft that the country defines
30:26because it is characterized by fireproof and coarse soil.
30:31A man came to this KAMAMOTO.
30:35I think it's good that the appearance is very beautiful.
30:40Designer YOSUKE AONO of NAKAGAWA MASAHISHI SHOTEN.
30:46As a new product of autumn,
30:48he focused on Shigaraki-yaki
30:50and developed a unique clay pot.
30:54That is this clay pot.
30:57The edge part is wide and the center of the table
31:00is a concept that you can enjoy other than hot pot.
31:04The design was given by Mr. NAKAGAWA.
31:09I'm talking to Mr. NAKAGAWA today.
31:16It's a new challenge, so it's a fun project.
31:22NAKAGAWA MASAHISHI SHOTEN
31:24has developed products with 800 craftsmen all over the country.
31:28This is the first time I've asked this KAMAMOTO.
31:32There are a limited number of manufacturers that make clay pots.
31:37Mr. MATSUSHO has a good production system.
31:42I chose Mr. MATSUSHO
31:45because he seemed to be able to achieve the quality
31:48that NAKAGAWA MASAHISHI SHOTEN was looking for.
31:51Mr. AONO tried 30 kinds of dishes at home using a prototype clay pot.
31:58I think it's because I'm a user
32:00that I want to use it myself and make food with it.
32:06I've made it so that I can use it myself
32:09and check the specifications and convey the goodness.
32:13The head office of NAKAGAWA MASAHISHI SHOTEN in mid-July.
32:18This is an explanation meeting of new products held four times a year.
32:22About 50 people, including designers and shop managers, are gathered.
32:27Mr. AONO, who made a clay pot, is also present.
32:32In this explanation meeting,
32:34Mr. AONO presents the clay pot to the president of Sengoku.
32:36Mr. AONO checks how to improve and sell the clay pot for commercial use.
32:41There are a wide range of prototypes,
32:45including bags, clay dolls, and clay pots.
32:51The most important point is to stick to the silhouette.
32:56I don't want to look like a relax pants.
33:00I wanted to make a cool pants using Japanese cloth.
33:07What the president of Sengoku wants from new products is
33:09NAKAGAWA MASAHISHI SHOTEN-likeness.
33:12He checks while being conscious of the consumer's eyes.
33:17Rather than making it a standard pants,
33:20I like the interesting textile and easy-to-wear style.
33:27I think it's like the next one.
33:31This pants has been commercialized.
33:34Next, it's Mr. AONO's turn.
33:38I spread the clay on the clay pot.
33:41I remove the edge of the clay pot.
33:43I spread the edge of the clay pot to the outside.
33:47I saw Mr. AONO cooking and used it.
33:51I think it's a good concept to be able to make food
33:56as a large plate dish other than the clay pot.
34:00The clay pot was sold in stores all over Japan in early October.
34:07I cooked a lot by myself.
34:12I was able to make a presentation that I was satisfied with as a user.
34:18I think I got a good response.
34:20What do we want to make?
34:22What kind of products should we have?
34:24I think that's the most important thing.
34:27The NAKAGAWA MASAHISHI SHOTEN-likeness,
34:29the meaning of making NAKAGAWA MASAHISHI SHOTEN,
34:31and whether it's made properly.
34:34Another important point is who will be happy with it.
34:40However, this building stands in the middle of the farm.
34:45As you can see from the top, it's big.
34:50NAKAGAWA MASAHISHI SHOTEN's logistics warehouse
34:52has just started operation in June.
34:56They ship 100,000 products a day.
35:01The company's vision.
35:03NAKAGAWA MASAHISHI SHOTEN's NKG warehouse
35:05with the title of
35:07cheering up Japan's industry.
35:12When the products are shipped,
35:15after the commercial,
35:16we will tell you the secret of the huge logistics warehouse.
35:23TV for the first time in a huge logistics warehouse
35:25of NAKAGAWA MASAHISHI SHOTEN.
35:28We encounter the scene where the products are shipped.
35:32In this lane,
35:33what has just been packaged is being washed.
35:37The size, weight, and delivery address
35:39are read by this machine
35:41and sorted by each aspect.
35:43In the past,
35:44the staff of the truck delivery company came
35:47and measured the size in major
35:49and took time to read it.
35:52With this machine,
35:53it can be read in an instant.
35:56By learning the work of the driver
35:58in the warehouse side,
36:00it leads to the solution of the 2024 problem of logistics.
36:06The first self-operated warehouse
36:08The cost of running
36:10is 24 billion yen.
36:13In addition, by supporting not only self-operated products
36:15but also logistics of other companies,
36:17it is said that it wants to be a bridge to the rejuvenation of the industry.
36:21In the local area,
36:22now most manufacturers are doing it on their own,
36:24but I think there is a place
36:26that I want to help somewhere.
36:29Before that,
36:31I can do that kind of service at home.
36:34This is what I can do this time.
36:37Director Takada of the Japanese Economic Newspaper
36:41In the local area,
36:42not only manufacturing,
36:43but also the lack of human resources to support logistics
36:46is also a challenge.
36:47This warehouse explanation
36:49will be a step-by-step support
36:51in the future with the appearance of a strong crisis.
36:54By reducing the burden through a wide range of support,
36:57there is a possibility that it will lead to the creation of new trading destinations.
37:01Is there anything that will be left alone at that meeting?
37:04Yes, there is.
37:05Is there anything you want to look at a little more?
37:07Yes, there is.
37:08There are times when we have to start over
37:10and things get out of hand for a year.
37:12Oh, I see.
37:14From a designer's point of view,
37:16even though we are cooperating with the manufacturer
37:19with the intention of commercialization,
37:22there are times when things go wrong
37:24and things don't work out.
37:26Is there such a pattern?
37:27Yes, there is.
37:28That's tough.
37:30Now, let's drink a new drink that was just released in April this year.
37:37I think that forestry is also famous,
37:39such as Yoshinosugi.
37:41It's a difficult time to do forestry alone.
37:45It is a cider with six kinds of herbs,
37:48such as Hinoki, Sugi, Kuromoji, and so on.
37:54It's interesting.
37:56It's a cider with six kinds of herbs,
37:58such as Hinoki, Sugi, Kuromoji, and so on.
37:59Is that in the drink?
38:00Yes, if you drink it, you will be able to feel it.
38:03It's a cider with six kinds of herbs,
38:05such as Hinoki, Sugi, Kuromoji, and so on.
38:08It's a cider with six kinds of herbs,
38:10such as Hinoki, Sugi, Kuromoji, and so on.
38:12You'll be surprised if you don't know.
38:14Why?
38:16Let's try it.
38:24Wow, it's true.
38:26I can smell it.
38:28I can smell it.
38:30I can smell the scent of Hinoki.
38:32Why? Why does it smell like that?
38:34The scent continues even after drinking.
38:36I can smell it.
38:37Is Hinoki in your mouth now?
38:39Hinoki.
38:41Are you kidding me?
38:43It's like a bath of Hinoki in my mouth.
38:45A bath of Hinoki in your mouth.
38:51What is this?
38:53It's refreshing.
38:55It's like a forest bath.
38:57I see.
38:59This is a new invention.
39:03It's an innovation.
39:05I don't usually think of it as a business partnership.
39:07The Japanese Grass Research Institute
39:09went into the forest,
39:11collected it, uploaded it,
39:13and extracted the extract.
39:15What they are doing is
39:17that while Japanese forestry industry is declining,
39:20it is important to change the genetic material
39:22into a natural one.
39:24So they go into the forest
39:26and work with forestry workers
39:28to extract the extract.
39:30There was an offer to use the extract.
39:32Our product plan was
39:34to make a cider.
39:36That's amazing.
39:38I thought it would be a good idea
39:40to apply the extract to something
39:42like a vessel or a plate.
39:44I thought it would be a good idea to make a cider.
39:46There is a forest bath in a sauna.
39:48I see.
39:50It's like a forest bath.
39:52A forest bath.
39:54It's not like
39:56they are making something
39:58that is not a sauna.
40:00It's not like that.
40:02It's like
40:04they are making something
40:06that is not a sauna.
40:08It's like they are making something
40:10that is not a sauna.
40:12On July 25th,
40:14in Ehime prefecture,
40:16Kamamoto,
40:18which is about 30 minutes by car
40:20from the center of Matsuyama city,
40:24was visited by President Nakagawa.
40:26was visited by President Nakagawa.
40:28That alone
40:30will increase the sales by 20%.
40:36Kamamoto,
40:38which is about 30 minutes by car
40:40from the center of Matsuyama city,
40:42was visited by President Nakagawa.
40:44was visited by President Nakagawa.
40:50When we came in as consultants,
40:52we didn't say
40:54let's develop the product.
40:56We focused on
40:58how to improve the company.
41:00This is a story
41:02that has no partner.
41:04This is a story of business improvement.
41:06If we do this,
41:08it will be 100% like that.
41:10What President Nakagawa puts the most effort
41:12is consulting business.
41:14He is visiting the site of
41:16all kinds of crafts in Japan.
41:18He is making the traditional craft
41:20called tobeyaki,
41:22which is designated by the government.
41:24There are 10 employees.
41:26They make it after receiving the order
41:28and respond to various individual orders.
41:30and respond to various individual orders.
41:32That's what President Nakagawa was curious about.
41:34That's what President Nakagawa was curious about.
41:36So far,
41:38there are many parts that have not been produced yet.
41:40Yes, even now.
41:46It takes time to make
41:48and takes a lot of energy.
41:50We receive orders
41:52from individual customers
41:54and make them.
41:56He is not able to handle the order.
41:58He is not able to handle the order.
42:00President Nakagawa
42:02makes a certain number of products
42:04in advance
42:06and changes the production
42:08in advance.
42:10in advance.
42:12If we fix this part,
42:14we have to fix it
42:16from the point that something will definitely improve.
42:18It's an experience.
42:20I think the production efficiency
42:22will increase by about 20%.
42:24I think the production efficiency
42:26will increase by about 20%.
42:30President Nakagawa is confident
42:32and can propose
42:34a lot of ideas.
42:36He has been in charge of
42:38more than 60 manufacturers
42:40and Kamamoto in Japan.
42:44His company,
42:46Nakagawa Masashichi Shopping Mall,
42:48is one of them.
42:50We are trusted in this world
42:52because we used to be in the same position.
42:54because we used to be in the same position.
42:56Various situations are different,
42:58but I think it would be good
43:00if I could help
43:02the people around me.
43:04The industrial industry is in crisis.
43:06In 1983,
43:08the domestic production
43:10was 5.4 billion yen,
43:12but it has decreased
43:14by less than one-fifth.
43:16Nakagawa Masashichi Shopping Mall
43:18is supported by
43:20these manufacturers.
43:22If we are gone,
43:24it will be over.
43:26We want to continue
43:28the Japanese industry
43:30in the future.
43:32I think there is a time limit.
43:34The sales in the industry
43:36are declining.
43:38Do you have any plans
43:40to make a comeback?
43:42The first company
43:44I helped with
43:46was a company called
43:48Maruhiro,
43:50which makes scissor-grilled meat.
43:52Scissor-grilled meat
43:54has become a recovery
43:56before COVID-19.
43:58When the scissor-grilled meat
44:00becomes popular,
44:02the whole industry
44:04becomes active.
44:06What do you think
44:08is necessary
44:10for a leader?
44:12What is necessary
44:14for a leader?
44:18What do you think
44:20is necessary
44:22for a leader?
44:24What is necessary
44:26for a leader?
44:28What is necessary
44:30for a leader?
44:34Preparation.
44:36Please explain.
44:38Unlike
44:40the test study at school,
44:42we are in a world
44:44where there is no right answer.
44:46We cannot answer
44:48what is right or wrong.
44:50We have to move forward.
44:52What should we change?
44:54What should we not change?
44:56This is also a world
44:58where there is no right answer.
45:00It is up to the leader
45:02to decide what is right
45:04or wrong.
45:06Of course,
45:08there are times
45:10when you feel anxious
45:12but you have to believe in yourself
45:14and move forward.
45:16If you don't,
45:18you can't move forward
45:20but you have to believe in yourself
45:22and move forward.
45:24I wonder if we are prepared
45:26to work.
45:30But you sounded like
45:32you were prepared
45:34to be a soccer player.
45:36I was an elementary school student
45:38who was not prepared.
45:40But if the leader
45:42has a big voice,
45:44everyone will follow.
45:46Next time,
45:48President Yamamoto of
45:50the management company, Ours.
45:52The behind-the-scenes story
45:54of the popular theme park
45:56What is the ultimate strategy
45:58of that hand and this hand?
46:00If you want to watch this program
46:02again,
46:04you can watch all the broadcasts
46:06on the Osaka News YouTube channel
46:08on TVer.