Jeanie Buss on Creating Opportunities for Women in Sports | Variety Studio presented by Google TV
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00:00How have you kind of noticed, like, the marketplace react, audiences react,
00:04how did you kind of use that comic book knowledge that you had to help this along?
00:10Well, you know, it's just watching the growth of women's sports. Because of Title IX,
00:17which was passed in the 1970s, more and more female athletes are, you know, putting in the
00:25time and the dedication and the focus because there's a possibility of getting a scholarship
00:32to, you know, to pursue their education. So I looked at, you know, the success of the WNBA,
00:41women's tennis, women's golf, now women's soccer, and there's just so many more athletes that don't
00:49have a place to, you know, show the years of dedication and the athleticism. And I always
00:57felt that wrestling had such a great, passionate audience if we could bring together the, you know,
01:05bring back the women of wrestling and find these athletes that need a platform so that they can
01:13shine and show off all the discipline and the dedication and the sacrifice that they went
01:19through to become the athletes that they are. It just, it's just, it needs, women's sports need
01:27people like me to invest back and create opportunities for women in sports.